creating your own media moment - nic seton, greenpeace, on #iceclimb for wonkcomms may 2014
DESCRIPTION
Europe's tallest building, six climbers, no permission. This is the story of #iceclimb & how you can create your own media moment.TRANSCRIPT
CREATING YOUR OWN MEDIA MOMENTHOW 6 CLIMBERS BECAME A GLOBAL PHENOMENON
NIC SETON - GREENPEACE UK
213,000 VIEWERS 75,000 SIGN UPSGLOBAL TOP TWITTER TREND MULTIPLE TIMES
GREENPEACE UK - SAVE THE ARCTIC - #ICECLIMB
#1 AUTHENTICITY
SABINE, SANDRA, VICTO, ALI, WIOLA & LIESBETH
#2 TENSION
#3 URGENCY
CHANNELS
Websiteform
Flyers
Networks
Livestream
Press release and phones
SMS
#4 CONTENT IS BOSS
#5 SIMPLICITY
One person, one job.
Simple tech is more reliable
Plan the content
@NICSETON
THANKS