creating values in agri-supply chain from land to ... · from land to consumers through computer...

Creating Values in Agri-Supply Chain from Land to Consumers Through Computer Based Control Systems

#AgTechInsight #AaronMagenheim

©2019 AgTech Insight LLC

AgTech insight is a global, full spectrum Agriculture and Technology consulting and advisory firm offering expertise to ensure success in today’s economy

From Salinas, California, USA• Ag Business Innovation Strategy

• Agriculture Technology Visionary

• Business and market planning & development

• Product integration and collaboration

AaronMagenheim

Highlights• Founder AgTech Insight + AgTech development co

• 20 yrs. - family ag irrigation business

• 8 yrs. –Agriculture Technology ecosystem

• Works with clients around the world


Agriculture and Technology Expert

• Innovation growth strategies

• Ag inputs & irrigation

• Sales networks

• IT and Ag analytics

• Grower AgTech Audit

• Public sector guidance and advisory

• Strategic marketing and business planning

• Local & global AgTech ecosystems

@AaronMagenheim @AgTechInsight

• Centralization

• Blockchain

• Standardization

• Digital contracts

• Cryptocurrencies

• Visibility

• Machine Learning

• Artificial Intelligence

• Automation / Robotics©2019 AgTech Insight LLC

Trends Across The Supply Chain

Connecting the Dots

• We live in a connected world

• Billions of data points

• Sharing – data is pushed and pulled


Dispersed Data Sets

• We have been collecting data

• What do we do with it?

• Who has it?

• Where can we get more?

• Need to analyze and use it

Question:

• Who has a 1, 5 & 10 year strategic plan for your

future supply chain?


Data capture

Remote Sensors

GIS

GPS

Imaging

Communications / Connectivity Infrastructure

Cloud Based

Wireless Radio

Cellular

Bluetooth

WiFi

Satellite

Big Data

Aggregation

Access

Analytics

Actionable Data

Storage

Business Management

Back office / ERP

CRM

Supply chain / logistics

Brokering

Reporting / compliance

Traceability

Applications

Sensor monitoring and control

Sales and marketing

Supply / demand

Commodity pricing

Input optimization

Workforce

Integrating the Information Layers


Centralizing Supply Chains

• Build a model leveraging strengths

• Take strategic steps

• Each geography has unique needs

• Learn from other success & failures

• Changing & aging workforce

• Understand global competition / trends


Purpose of Centralizing Supply Chains

• Global competitiveness• Meet demands from growing middle class

– Different types of foods not grown locally

• Food security– Enough food– Safe food

• Improving yield• Reducing loss• Visibility• Labor issues - migrations to cities• Advancement of overall economy - finance


• Growers

• Support structure (seeds, chemical, irrigation, tractors

finance)

• Packers, shippers, processors, cold chain, value add

• Transport / logistics

• Distribution

• Retailers

• Consumers


Creating Value Throughout the Supply Chain

Grower

Test, Sell, Support

Training

Consulting / Services

Lean Strategies

Traceability

Tracking, Timing

Quality, Demand

Incoming, Outgoing,

Stock Management

Food Safety

Consumer Trends

Forecasting

Competition

Visibility

Choices

Brand Loyalty

• Strategic planning

• Optimize

• Share critical insights

• Reduced waste

• Safer supply chain

• Quicker adoption


Ecosystem and Propositions

Data Collection

Predictive analytics

Machine Learning

Support

Structure

Distribution

LogisticsProcessing

ConsumersRetailers

Tech Focused on Efficiency & Visibility


GrowersTech Types

• Data collection

– Real time sensors

– Remote control

– Tracking activities

– Transferring knowledge

• Predictive analytics

– Improving on cause & affect

– Machine learning

Value

Visibility into where to increase margin

Art → Science


Grower Client StoryProfile: Large CA wine grape grower growing vertically

Goal: Future proof, grow vertically, sustainably

Process:

• Evaluate

• 5 year strategy

• Build a tech team

• Start in the field collecting data

• Move up through the vertical

5 Year Result: Exceeded goals

• Finished goods business growth 15X in 5 years

• International business

• BI – complete visibility across operation

• Blockchain customer traceability

• Exact $ to produce specific bottle of wine

• Reduced inputs, increased efficiencies (up to 80%)


Packers, Shippers, Processors, Cold Chain• LEAN strategies

• Six Sigma

• Machine vision

• Quality management


• Packaging

• Marketplaces / trading

• Automation

• Traceability

Value

• Better forecasting

• Reduced waste

• Increased product value

Transportation & Logistics

Tech Type

• Cold Chain

• Tracking

– Speed

– Location

– Temperature

– Quality

– Efficiencies

• Timing

– Loading / unloading logistics

– Customer promise expectations


Value• Demand planning and

supply automation• Efficiency• Reduced overhead


Distribution

Tech Type

• Tracking Inventories

• RFID

• Goods movement automation

• Stock management

• Supply / supplier forecasting

• Reduce waste

• Trading platforms

• Ugly food

• Oversupply

Value• Reduced costs• Growth opportunity• Forecasting

Retailers

Tech Types• Food security

• Food safety• Real time traceability• Manage recalls

• Track consumer trends• Higher cost foods• More value add

• Connect with consumer• Transparency• Forecasting to supply chain

• Pricing adaption• Competition – online / delivery


Value• Brand loyalty / market share• Competitive buy side• Digital consumer trends

Consumers


• Social media power

• Drive changing palette

• Connecting with brands

• Build brand loyalty

• Virtually travel

• Education practices

• Sustainability

Value• Feel good• Positive gastrology experience• Influence trends• Drive the future of food

Timing and Existing Structures It all depends on your timeline objectives Take the right steps

Now • Fix the fundamentals – improve the basics

• Take paper records to digital • Build advisor / support network

Near Future • Integrate data to get full picture • Set the stage

Future • Prescriptive analytics• Leverage machine learning, AI

And Then… • Start integrating advanced “sexy” tech

• Drones, robotics, autonomous vehicles etc. ©2019 AgTech Insight LLC

Support Structure

• Closer to user

• Build innovation arm

• Leverage network

• Higher margins

• Testing tech

• Local experts

• New model to consult

• Value add services

• People & equipment


Lean on your local innovators to help

AgTech Ecosystem

We are currently evaluating over

3,000 AgTech companies to

produce this year’s 2019 Market

Map

Download this edition @

www.AgTechInsight.com


• Not setting strategy

• Too large of steps

• Not taking into account how things are today

• Top priority for China etc.

Considerations – Mistakes to Avoid


• Increased international competition

• Consolidation

• Loose traditions

• US has gone too far

• De-centralizing

How Can Our Team Help?

✓Provide Consulting and advisory services to clients throughout the ecosystem

✓We utilize our global experience and network to bring real world solutions into an industry in its infancy

✓Build customized strategy for your organization ensuring success


➢Get outside evaluations & support team

➢Build short & long-term strategy

➢Doesn’t happen overnight!

➢Work with industry to regulate as needed

➢ Set rewards for innovation

➢Come to events like this and keep up with trends

➢ Set your strategy and then act!

Long-Term Success


We Can Help!

[email protected]

Aaron Magenheim, [email protected]

+1-831-595-6064


Social Media

/AaronMagenheim

/AgTechInsight

Hash Tags

#AgTechInsight#AgTech#AaronMagenheim

mailto:[email protected]

creating values in agri-supply chain from land to ... · from land to consumers through computer...

Documents