7 tips on building communities, learning from conferize & issuu
TRANSCRIPT
Community building… is like riding a tiger
24/7 Roundtable with Martin Ferro-Thomsen, CEO & Founder of Conferize
conferize
CONFERIZE WEB ID
Stealth Landing PageLanding PageProfile Page
FLEMMING RAFN THOMSEN Arkitekt maa
[email protected]+45 4093 4309
ID FOR CONFERIZE | by Flemming Rafn Thomsen
conferize
CONFERIZE WEB ID
Stealth Landing PageLanding PageProfile Page
FLEMMING RAFN THOMSEN Arkitekt maa
[email protected]+45 4093 4309
ID FOR CONFERIZE | by Flemming Rafn Thomsen
conferize
CONFERIZE WEB ID
Stealth Landing PageLanding PageProfile Page
FLEMMING RAFN THOMSEN Arkitekt maa
[email protected]+45 4093 4309
ID FOR CONFERIZE | by Flemming Rafn Thomsen
85m people6m people
conferize
a group sharing common characteristics and interests.
Definition: A community is…
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What is your purpose? How do you excite people? Are you facilitating change?
Make people care
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A community is partly self organizing, but you provide the platform & set the tone
Let go of (too much) control
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Be a person. Talk like a person. If you screw up, admit it.
Be authentic
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Don’t remove unwanted content, create dialogue instead
Don’t censor, moderate
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Give credit to the people and the behavior you want to see more of.
Create ambassadors
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Beauty brings out the best behavior in people. And vice versa!
The law of the broken windows
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Hate is inverted love. Listen to people, help them. They may end up being your strongest ambassador.
Turn haters into lovers
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Gladwell: The Tipping Point Moore: Crossing the Chasm
Further reading
Thanks! @ferrogate @conferize
#freshcon15
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