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Creating shared value along the agribusiness chain
Forum Wirtschaft & EntwicklungWKO Vienna , 05.09.2018
Hermann Wieser, general manager AAC
A dynamic and innovative agricultural cluster
The Austrian Agricultural Cluster AAC is the export-oriented Association of the most innovative
Austrian producers of agricultural and food processing.
Our mission is to support the transformation and
innovation of farming through quality products and
services, driving sustainable and responsible growth
with a stronger and closer integration of agribusiness
stakeholders.
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©2018 AAC Austrian Agricultural Cluster
▪ Complete solutions for MILK & MEAT production
▪ Complete solutions for SMART FARMING
▪ Concepts and project development for NEW PROJECTS
▪ Modernisation concepts for EXISTING COMPANIES
▪ Farm MANAGEMENT & EDUCATION plans
▪ FEASABILITY STUDIES including bankable business plans
▪ TURN-KEY SUPPLY of farm projects
Portfolio and markets 2018
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3©2018 AAC Austrian Agricultural Cluster
Integrated solutions along the value-added agribusiness chain
Quality supply chain for integrated solutions
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4©2018 AAC Austrian Agricultural Cluster
Breeding animals Animal HousingAnimal
Nutrition
Veterinary &
food
diagnostics
Food processing
• Cattle, sheep & goats
breeds and genetic
material
• Stalls and stables
• Livestock monitoring
• Feeding systems
• Manure removal &
slurry technology
• Nutrition concepts,
feed additives,
premixes and
services
• Laboratory
diagnostics for
veterinary and
food/feed applications
• Planning, delivery
and installation of
individual machines,
processing lines
and plants
Quality supply chain for milk & meat production
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5©2018 AAC Austrian Agricultural Cluster
Precision Livestock Farming Precision Crop Farming Farm Ressource Planning System
• Monitoring of animal welfare,
production & reproduction,
environmental impact
• Automated feeding technology and
stall management
• Precision technology for soil
preparation and seeding, fertilisation,
weather monitoring and crop
protection, harvesting, grain storage
and processing
• Farm Management System to
integrate and analyse all data
generated by farm equipment,
livestock and crops
Quality supply chain for Smart Farms
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6©2018 AAC Austrian Agricultural Cluster
Against the current challenges in agriculture, successful agribusinesses are shown to integrate strategy and society in their business model.
Context for Shared Value in Agribusiness
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7©2018 AAC Austrian Agricultural Cluster
growing requirements from customers in terms of quality and differentiation
increased competition on markets
complex legislation
social and environmental requirements
growing number of players and growing dependencies within the agri-food chains
changing farm structures – vertical integration trend
new demand with lower purchasing power in developing and emerging economies
AAC Quality Infrastructure Cluster
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8©2018 AAC Austrian Agricultural Cluster
AAC is a competent partner
for integrated agricultural
projects including corporate
finance combined with
subsidy programs.
The core competence lies in
the provision of scientific
know-how, consulting and
latest technologies of leading
Austrian companies
and organisations.
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9©2018 AAC Austrian Agricultural Cluster
AAC approach to Shared Value in Agribusiness
AAC positively impacts the agribusiness environment in the operating countries
AAC redefines productivity within the agricultural value chain
AAC serves new agribusiness needs, offers innovative services and products
▪ Development of agricultural workforce and social inclusion in rural/ disadvantaged areas
▪ Connecting key players in the agribusiness industry, business partnerships and investment
▪ Safe trade at every stage of the agricultural value chain
▪ Better usage of resources, lower transaction costs capability to reach markets faster
▪ Higher trade capacity▪ Product bundling, added value products and services▪ Local supplier network development and sharing, brand synergies &
image upgrading
▪ New markets (e.g. Ukraine, Georgia, Iran)▪ New products and innovations (SMART FARMING)▪ Customer-tailored products (Modular Products)▪ Responding to trends (Value Chain Integration, Agri 4.0)
Austrian Agricultural ClusterDresdnerstraße 89 / 19
Vienna, Austria
Tel: +43 676 40 51 250Email: [email protected]
Web: www.aac.or.at
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