creating magic kingdoms - 9 lessons from disney's imagineers
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Creating Magic Kingdoms - 9 Lessons from Disney's Imagineers. Sorry there's no text on most of the slides - that's how I roll. Seems also you can't slidecast AND have YouTube videos, so if you'd like to listen along, please visit http://www.boxesandarrows.com/view/ia-summit-09-day-1 for the podcast audio.TRANSCRIPT
“There are no days in life so memorable as those which
vibrate to some stroke of the imagination.”
- Ralph Waldo Emerson
Creating Magic Kingdoms
lessons from
Disney’s Imagineers9
Mike Atherton, RedUXD
emotional emotional engagementengagement
“Our greatest asset was ignorance. We didn't know we could fail.”Marty Sklar, Imagineer
If you can dream it, you
can do it.
Q: How many Imagineers does it take to change a light
bulb?
A: Does it have to be a light bulb?
LESSON ONE
Get them excited.
“The best way to get started is to stop talking and start
doing!”- Walt Disney
LESSON TWO
Build a creative culture.
“Imagineering is a mixture of free-thinking and sheer
lunacy.”- Michael Eisner
LESSON THREE
Tell stories.
“We don’t build roller-coasters or log flume rides. We tell stories.”
- Tom Fitzgerald
LESSON FOUR
Never break the spell.
“Disneyland is the star, everything else is in the
supporting role.”- Walt Disney
LESSON FIVE
Have attitude.
“All our dreams can come true, if we have the
courage to pursue them.”- Walt Disney
LESSON SIX
Need a smart developer who thinks they could build a simple app in 1 day. Cash or profit share paid depending on preference. Big idea!
NiallHarbisonNiall Harbison
$20,000
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$12,107.09
Play your own game.
“You don’t build it for yourself. You know what the people want and you
build it for them.”- Walt Disney
LESSON SEVEN
Accept change.
“I do not like to repeat successes, I like to go on
to other things. ”- Walt Disney
LESSON EIGHT
“We were stupid and naive, which turned out to be a wonderful thing.”Caterina Fake, co-founder of Flickr
Look to the future.
“My nightmare is that one day no-one shows up.”
- Walt Disney
LESSON NINE
OMGOMG
OMG!!OMG!!
“Those are my principles. If you don’t like them, I
have more.”- Groucho Marx
IN CLOSING
persistent storage
business logic
page and interaction logic
markup
visual design
DreamBelieveDareDo
Thanks to the Imagineers, the members of Flickr, Daveweb.com, Leigh Dodds and everyone else for the use of images throughout this presentation. Its easier to ask for forgiveness than permission. s