creating leadership.pptx

8/11/2019 Creating leadership.pptx

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Creating Leadership, LeadingCreativity

Creativity Leadership

BY

Carlos Alises Carlos Exposito

Universidad Rey Juan Carlos (Spain)


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Creativity and the role of theLeader

The significance of creativity andleadership in both the workplace and theworld at large, and thus the need

to understand how creativity and leadershipactually operate in domains, organizations,and the general society

to enhance, whenever possible and necessary,the amount of creativity and leadershipmanifested in a domain, organization or society


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Creativity

Today the most accurate definition of creativity is theability to invent something new and / or relatesomething known in innovative ways.


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Creativity



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Creativity



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Creativity



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Creativity


Creativity is not a don, creativity is not a skill, creativity is alifestyle.Carlos Alises


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LEADERSHIP

As capacity: Leadership is an activity that aims atboth influencing the behavior of other people(individually and in groups) to the execution andachievement of the objectives of the organization.Eissuatier

Leadership is exercised influence between people in

a situation through the process of humancommunication to the attainment of one or severalspecific objectives. Madrigal Torres

As a process: Influence process inwhich some individuals by their actionsfacilitate movement from one group to

the objectives. Robbins


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Spartacus and Slave

Rebellion Spartacus was born in Thrace around the 100 BC. It was

one of the great leaders of history. He was able tovisualize an idea, and find thousands of followers whowould die for it, the freedom.

On the other hand proved to be an intelligent andcreative man, which helped him in many battles and

other kind of situations. All that Spartacus got shows that a creative leader isessential to motivate people and achieve unthinkablethings


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Today in organizations creativity is a necessarycondition for innovation butWhat can the leader do?

Use the right minds * Harnessing ideas from all levels* Encourage and enable collaboration: Operating in networks (notcentralized), determining "totems of coordination and Higher pay equity.)

* Open the organization to different perspectives

Application process with care * Mapping phases of creative work* Manage the transition to market* Open roads in the bureaucracy* Develop a control mechanism

Continuous motivation * Provide intellectual challenge

* Allow employees to develop their passions* Not fear failure

Harmony in the workplace *Shared Purpose* Apply the ideas of other workers

* Work proactively* No excessive control


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Founded in 1866, the Swiss multinational Nestlcurrently has about 500 factories around the world,more than 22,000 employees and a turnover of over

fifty-two billion euros.


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Until 1996 the company had based its growth on the acquisitionof companies related to their business activities, this strategy

that helped them increasing market share but, logically, hadclear limitations.In this context, new products accounted for only 5 percent ofthe total turnover.!!!!!

Adapting the strategy to enable a true organicgrowth was therefore a priority, following thisresulted the formulation of four new corporateprinciples that would indicate the way forward:

- Operational efficiency.- Innovation.- Availability of product.- Communication.


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- To achieve internal growth through

innovation and renewal.

- Commercialize new products andopen new markets.

- Access to younger generations.

- Duplicate the contribution of newproducts in turnover, from 5 percentto 10 percent in five years, andmaintaining this ratio sustainably insuccessive years.

In January 1997, Nestl Innova, pioneering program within the scope ofthe multinational company in the adaptation of the new corporatestrategy to the specific local market was launched. He was born with

the aim to adapt products to the taste and needs of the consumer, andthis ambitious challenges:


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To achieve these objectives:1 - Environment. Create an environment to develop

an innovative business culture:

Establish a suggestion box and hold a competition tobetter idea. workers and retirees also

Announcement of the award for Best InnovationProject.

using the technique of brainstorming Design of a Communication Plan which provided

informationconstantly updated Annual Trade Fair for Innovation

expose all the new products developed

Today this goal has been met and also have achieved other goals such asreducing, almost a third of the time required to launch new products tomarket and, above all, a remarkable cultural change in innovative vision ofthe company. The philosophy of the program and translating them intoconcrete initiatives have made this possible.


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2- Creativity : encouraging creativity in order to generate more and betterideas:

Creativity workshops, composed of people from differentdepartments Courses creativity Exchange of international projects throughStrategic Business Units Technical and scientific research Market Research Techniques Face to face interaction with consumers and consumers

3- Process : structure and shorten the development process of newproducts:

Through a process incorporated into the internal working procedures. Thisprocess started two measuring instruments based on a risk / benefitmatrix and some key success factors.

4- Results . The Nestl Innova Programme were expressed in 700 projects.

The key factor was that the program was aimed to achieve objetivesclearly formulated and supported by management.


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Conclusion

Regarding the case of study we can conclude that thecreative part in a company is something that has beenignored and there are a few companies, as Nestle, thathave noticed it, and they are seeking to strengthen this

aspect not to the point of managing it because thatwould kill the essence of creativity.

BE CREATIVE

BE UNIQUEBE YOURSELF

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