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Creating Killer Content

Presented by: Casie Gillette

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KILLERWHAT IS

CONTENT?

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GIVES YOUR AUDIENCE WHAT THEY ARE LOOKING FOR

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ENTERTAINS YOUR AUDIENCE

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ENGAGES YOUR AUDIENCE

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MAKES THEM LIKE YOU

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MOVES THEM THROUGH THEBUYER JOURNEY

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THEY TAKE ACTION

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And there’s a ton of shit content out there.

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X

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LOVE YOUR DATA

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TOP PAGES

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TOP PAGES

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TOP PAGES

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TOP PAGES

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TOP REFERRAL PAGES

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TOP LINKED CONTENT

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TOP SHARED CONTENT

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TOP SHARED CONTENT

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TOP SHARED CONTENT

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CONTENT TOPICS

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TOPIC TRENDS

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ORGANIC VISIBILITY

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WHO ARE YOUR SUBSCRIBERS

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YOU GET THE POINT.

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KNOW THE COMPETITION

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KNOW THE AUDIENCE

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FIND QUESTIONS

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FIND QUESTIONS

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FIND QUESTIONS

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FIND INFLUENCERS

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FIND INFLUENCERS

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FIND INFLUENCERS

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FIND INFLUENCERS

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GOOD CONTENT IS THE STUFF OF LOVE AFFAIRS.

~ Tom Webster, Edison Research

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• Director of Online Marketing at KoMarketing, a B2B Digital Marketing firm in Boston, MA.

• In the online marketing industry for over 10 years, working on both the agency side and in-house.

• Responsible for developing and implementing strategies for both small businesses and Fortune 500 companies.

• Connect with me on Twitter @casieg.

ABOUT ME: