creating innovative brand experiences_pinterest_kknight innovativebrandexperiences v5

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Post on 17-Jul-2015

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How brands become part of plans

Kevin Knight & Dana Shank

Pinterest is about the future.

Pinning is a prelude.

Your most coveted audiences are planning the future.

Life events Entertainment Fashion Travel Auto

Health &

WellnessTech & Telco Food Finance Beauty

Your brand is welcome.

Your brand is essential.

Promote your brand …

…and learn from your consumers

Taking advantage of

the word’s largest, most

actionable focus group

How Kraft is doing it

19.5MM Cross-platform monthly users

PRINT+1MM quarterly

paid subscribers

VIDEO+8.1MM

yearly views

MOBILE+2.8MM monthly

unique visitors

WEB+6MM monthly

unique visitors

EMAIL+4.1MM opt-in

weekly subscribers

SOCIAL+4MM

followers

Brand = Publisher: #1 CPG Platform

think about your brand

See how your consumers

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