Brand innovation M.A.Marketing & InnovationMaster of Arts

Dr. Thomas Suwelack, Deputy Professor

Do you want to know how to innovate brands and apply digital technologies to explore new ways of marketing?

At Brand Academy you will learn, how brand thinking works in the digital landscape. Our internationally experienced professors will prepare you for a successful career in the global brand and marketing industry as well as in customer experience management.

YOUR CAREER AS A BRAND iNNOvATOR

“People don’t just want to

consume. They connect certain

emotions with a purchase of

certain brands. Addressing these

emotions at every touchpoint

of the customer journey is

an art that is indispensable in

the digital age.”

Juliana Mara Ferreira Martins, Brazil, Master Student

“Being a student at Brand Academy

is great: The professors are highly skilled

and have extensive experience, plus

they are friendly and always make sure the

students feel welcome.

i could see from day one

that applying for a

master‘s programme at

Brand Academy was my

best decision as a student.“

CU

RR

iCU

LU

M

5GOOD REASONS TO CHOOSE OUR MASTER PROGRAMME

RelevantFocusing on key business topics branding & marketing, innovations, digitalisation and customer experience

internationalIntercultural community of students and lecturers ensuring a global perspective

Practice-orientedMerging scientific thinking with practical experience and individual skill development to make you more than ready for your professional career

ExclusiveLimited number of students provi-ding a creative, inspiring, personal atmosphere

Career-orientedOur target is to build an active network for your future

STUDENTS FROM ALL OvER THE WORLD

in digital times, the rules of the game are constantly changing, therefore innovation is at the core of your studies. Besides the basics of brand thinking, you dive into the world of digital technologies and new platforms. in small groups and a creative atmosphere, you will upgrade your soft skills such as innovative thinking and teamwork.

You can also attend modules from the Entrepreneurship and Design tracks.

BRANDiNNOvATiON

DiG

iTA

L

BR

AN

DiN

G

iNT.

BR

AN

D C

OM

MU

NiC

AT

iON

&

EX

PE

RiE

NC

E

BRAND BOOTCAMP

DA

TA

S

CiE

NC

E

BR

AN

D T

HiN

KiN

GDiGiTAL CUSTOMER

MANAGEMENT

ARTiFiCiAL iNTELLiGENCE

MARKET RESEARCH & CONSUMER PSYCHOLOGiE

DiGiTAL TECHNOLOGiES & DEvELOPMENT

Leading brand companies and

established agencies are

waiting for your input. in boot

camps and practical projects,

you will tackle challenges and

find solutions to real business

problems of well-known

companies, agencies and start-

ups – both in Hamburg and

abroad, if you wish. This allows

you to contribute your ideas and expand your professional

network by making valuable contacts.

Our project partners include, among others: Beiersdorf,

Bosch, Dior, Henkel, Kellogg’s, Leica, Thjnk.

THE PRACTiCAL PROJECTS:

Josh Kongmany, United States of America, Master Student

“At the Brand Academy, i

study alongside people from

all around the world. i think

it’s interesting to see how

my classmates approach

problems and generate ideas,

because their methods are

different from how i think

and perceive the world.

viewing problems from various cultural

perspectives helps us come up with new

and creative solutions.”

Your study programme provides you with digital and business know-how for innovative marketing and brand management. Due to our unique focus on brand thinking and innovation, as well as our intercultural orientation and connection to China, you will be well prepared for the complex strategic tasks at global brand companies.

As a graduate of Marketing & innovation you can choose from a wide variety of careers, such as: Brand Manager, Online Marketing Manager, Social Media Manager or Digital Marketing Strategist.

YOUR CAREER PROSPECTS

Dates:winter semester (October, 1st) summer semester (April, 1st)

Duration:3 semesters full-time at 90 CP or part-time 24 months at 90 ECTS. Track shortening is possible if credit is recognised.

Are you interested in our Masters programme?

Prof. Dr. Yonca Limon-CalisanProfessor Management and

Vice President (Research)

6 years of marketing experience in food sector, 10 years of international

academic experience in Germany, USA and China, nominated for

various awards; DAAD scholarship

OU

R T

OP

TE

AM

Ov

ER

viE

v

Please contact our Study Advisor for Master Programme:

Anna ProkhorenkoFon +49 40 380 893 56-23Mail anna.prokhorenko@brand-acad.deskype anna_brand_academy

Application Deadlines: September, 15th March, 15th

Language: English or German

Location: Hamburg

Degree: Master of Arts (M.A.)

Fo

to: H

art

mu

t N

äg

ele

Brand Academy University of Applied Sciences Rainvilleterrasse 4 | 22765 Hamburg | Germany | info@brand-acad.de

www.brand-acad.de

Dr. Thomas Suwelack Deputy Professor Management

8 years as a management consultant for clients such as BMW, vodafone, Metro, ProSiebenSat.1, studied business administration at the University of Münster, ph. D. in Marketing

Prof. Dipl. Des. Michael JonasProfessor Design

Former Creative Director with long- standing experience at creative and digital agencies, 50+ international awards for creativity and design, 10+ years of university teaching experience