Creating impact through storytelling

Download Creating impact through storytelling

Post on 14-Sep-2014

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In this presentation we discuss the basics of storytelling and why it is important to engage with your audience through stories.

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<p>Frametales-SME-Story</p> <p>STORYTELLINGCREATE IMPACT THROUGH STORIES</p> <p>FILIP COERTJENS</p> <p>Copyright 2013 Frametales. All rights reserved. www.frametales.com @frametales</p> <p>some differences</p> <p>branding vs. storytelling</p> <p>branding storytellingfocus on the brand focus on the audience</p> <p>creation co-creationreason emotion</p> <p>showing tellingstatic changing</p> <p>Copyright 2013 Frametales. All rights reserved. www.frametales.com @frametales</p> <p>how can sme attract new clients &amp; candidates with</p> <p>SME CHALLENGES</p> <p>time resources market budget</p> <p>limited</p> <p>Copyright 2014 Frametales. All rights reserved. www.frametales.com @frametales</p> <p>MAKE YOUR BRAND MEMORABLE</p> <p>?</p> <p>ANDREW STANTON</p> <p>!</p> <p>Copyright 2014 Frametales. All rights reserved. www.frametales.com @frametales</p> <p>storytelling is knowing your punchline, your ending. knowing that everything you say () </p> <p>is leading to a singular goal.ANDREW STANTON</p> <p>Copyright 2014 Frametales. All rights reserved. www.frametales.com @frametales</p> <p>your unique PURPOSE</p> <p>CORE VALUES &amp; BELIEFS</p> <p>QUEST/JOURNEY</p> <p>NIKE INSPIRES AND ENABLES ATHLETES TO EXPLORE AND CRUSH PERSONAL BARRIERS </p> <p>AND LIMITATIONS.</p> <p>FAIL</p> <p>Copyright 2014 Frametales. All rights reserved. www.frametales.com @frametales</p> <p>make them care</p> <p>PASSION</p> <p>Copyright 2014 Frametales. All rights reserved. www.frametales.com @frametales</p> <p>WHAT IS YOUR PUNCHLINE ?</p> <p>I HAVE NO STORIES</p> <p>MINE</p> <p>Copyright 2014 Frametales. All rights reserved. www.frametales.com @frametales</p> <p>FIND YOUR STORY</p> <p>CRAFT</p> <p>Copyright 2014 Frametales. All rights reserved. www.frametales.com @frametales</p> <p>FAST LANETO THE BRAIN</p> <p>Copyright 2014 Frametales. All rights reserved. www.frametales.com @frametales</p> <p>SEE &gt; RELATE &gt; DO</p> <p>STORY ARC</p> <p>Copyright 2013 Frametales. All rights reserved. www.frametales.com @frametales</p> <p>ELEMENTS OF THE 3-ACT STRUCTURE</p> <p>STORY ARC</p> <p>CONTEXT CONFLICT CLOSING</p> <p>PROTAGONIST &lt; &gt; ANTAGONIST</p> <p>CLIMAX</p> <p>GOAL</p> <p>OVERCOMING THE OBSTACLES SUCCESS / FAILURE ?</p> <p>1CONTEXT</p> <p>2CONFLICT</p> <p>3CLOSING</p> <p>4CONCLUSION</p> <p>NANCY DUARTE</p> <p>Copyright 2014 Frametales. All rights reserved. www.frametales.com @frametales</p> <p>CRAFT YOUR STORY</p> <p>TELL</p> <p>Copyright 2014 Frametales. All rights reserved. www.frametales.com @frametales</p> <p>TELL, DONT SELL</p> <p>ITS NOT ABOUT YOU</p> <p>Copyright 2014 Frametales. All rights reserved. www.frametales.com @frametales</p> <p>HOW DO YOU TELL YOUR STORY ?</p> <p>Copyright 2014 Frametales. All rights reserved. www.frametales.com @frametales</p> <p>A COMPANY WITHOUT A STORY IS A COMPANY WITHOUT A STRATEGY.</p> <p>BEN HOROWITZ</p> <p>Copyright 2014 Frametales. All rights reserved. www.frametales.com @frametales</p> <p>THANK YOU !filip@frametales.com</p>