Creating impact through storytelling

Download Creating impact through storytelling

Post on 14-Sep-2014

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In this presentation we discuss the basics of storytelling and why it is important to engage with your audience through stories.

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Frametales-SME-Story

STORYTELLINGCREATE IMPACT THROUGH STORIES

FILIP COERTJENS

Copyright 2013 Frametales. All rights reserved. www.frametales.com @frametales

some differences

branding vs. storytelling

branding storytellingfocus on the brand focus on the audience

creation co-creationreason emotion

showing tellingstatic changing

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how can sme attract new clients & candidates with

SME CHALLENGES

time resources market budget

limited

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MAKE YOUR BRAND MEMORABLE

?

ANDREW STANTON

!

Copyright 2014 Frametales. All rights reserved. www.frametales.com @frametales

storytelling is knowing your punchline, your ending. knowing that everything you say ()

is leading to a singular goal.ANDREW STANTON

Copyright 2014 Frametales. All rights reserved. www.frametales.com @frametales

your unique PURPOSE

CORE VALUES & BELIEFS

QUEST/JOURNEY

NIKE INSPIRES AND ENABLES ATHLETES TO EXPLORE AND CRUSH PERSONAL BARRIERS

AND LIMITATIONS.

FAIL

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make them care

PASSION

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WHAT IS YOUR PUNCHLINE ?

I HAVE NO STORIES

MINE

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FIND YOUR STORY

CRAFT

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FAST LANETO THE BRAIN

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SEE > RELATE > DO

STORY ARC

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ELEMENTS OF THE 3-ACT STRUCTURE

STORY ARC

CONTEXT CONFLICT CLOSING

PROTAGONIST < > ANTAGONIST

CLIMAX

GOAL

OVERCOMING THE OBSTACLES SUCCESS / FAILURE ?

1CONTEXT

2CONFLICT

3CLOSING

4CONCLUSION

NANCY DUARTE

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CRAFT YOUR STORY

TELL

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TELL, DONT SELL

ITS NOT ABOUT YOU

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HOW DO YOU TELL YOUR STORY ?

Copyright 2014 Frametales. All rights reserved. www.frametales.com @frametales

A COMPANY WITHOUT A STORY IS A COMPANY WITHOUT A STRATEGY.

BEN HOROWITZ

Copyright 2014 Frametales. All rights reserved. www.frametales.com @frametales

THANK YOU !filip@frametales.com