creating exceptional patient journeys in a digital world
TRANSCRIPT
Creating Exceptional Patient
Journeys in a Digital World
Personalized engagement for lifersquos biggest decisionsSM
We combine strategy technology and content solutions
to drive growth for marketers in highly regulated industries
250 employees
Minneapolis Montvale
Toronto and Hartford
30 years in business
100+ marketing awards
since 2013
2
Total Solution Integrators
3 Strategy + Technology + Content
Enabling Business Transformation
Profit
Center
Cost
Center
Personalized Engagement
4
Learning Objectives
How to develop relevant content for one-to-one patient experiences along with clear calls to action that enhance patient journeys
Discover the best ways to leverage digital channels and emerging technologies to create more effective engagement and measureable results
How marketing can impact revenue and business growth from acquisition to improving clinical outcomes in the value-based care model
5
ENGAGEMENT
Digital is Key Engagement
According to Cleveland Clinic CMO Paul Matsen
about 80 of patients who are diagnosed with
an illness go to the Web to find information about
their condition
ldquoThe consumer-to-patient journey is largely
a digital journey at their moment of need If I
were diagnosed with something tomorrow one
of the first things I would do is go onlinerdquo
- John Weston CMO at Mayo Clinic
Source(s) ldquoWhy Digital Marketing Has Become the Health-Care Industryrsquos Rx for Revenuerdquo
7
8
Connecting with the Healthcare Consumer
How to Think About Your Digital Audience
9
Prospect
Active Engagers
Re-engagers
Connects us to individuals
who are actively
considering and engaging
on the website
Connects us with an
audience that has shown
previous engagement and
interest
Allows us to get in front of a
prospective consumer before
they are actively in market
Strategies to Engage with Digital Audience
10
Prospectors
Programmatic Buying
Online Media
Social Media
Video
PaidOrganic Search
Active Engagers
Paid Search
Organic Search
Content
Local SEO
Re-engagers
Remarketing
Website
EmailCRM
Social
How to Get Started
Review your websiteanalytics Connects digital audience to experience
Key questions you should be asking Is my website mobile-friendly Use Google Mobile Friendly Test
What actions do I want my website visitors to take
How are people getting to my website
What content is the most popular on my website
Where are actions currently taking place on my website
Are they actions that I want consumers to take
If I have locations are they easy to navigate to
11
Getting Started
12
Start at the bottom of the funnel and work your way up
Remarketing Set up Remarketing through
Google AnalyticsGoogle AdWords
Paid Search Start with Google AdWords
Add brand terms
Top service lineslocations
Leverage keyword research tool from Google
Organic Search Google My Business
Prospectors
Active Engagers
Re-
engagers
Once You Get Started
13
As you get into the market monitor
and adjust your campaign
Questions to consider Am I targeting the right audience
Metrics ad click-through rate quality score
Is my audience aligned with my message Metrics bounce rate average time on site goal conversion rate
Is my audience doing what I want them to do Metrics goal conversions events goal conversion rate
Key Challenges Lack visibility into basic conversions of digital
marketing efforts
No visibility into return on marketing spend (ROMS)
Acquired two new hospitals that need to be
integrated in 2014-2015
Incumbent agency of 20+ years is creative but lacks
rigor of ROI-driven culture
Key Initiatives Migration of all digital marketing to Bluespiremdash10
service lines
Implementation of call tracking across the system
Consolidation of ROI tracking to Bluespire
Integration of claims data with Bluespire ROI tracking
ldquoFlagshiprdquo health system of Catholic
Health Initiatives third largest health
delivery network in the US
14
Results from Priority Service Lines
Click-
throughs
Bounce
Rate
Pages per
session
Avg Visit
Duration
Bariatrics 9254 3436 15056 36078
Virtual
Urgent Care
4760 6328 991 4760
Family Birth
Center
480 9256 030 1234
Heart 145 2857 4893 145
15
Dashboards by Service Line
16
Before
17
All about us
ldquoOf courserdquo
After
18
Clear calls to
action
Patient-centric content
Early Results
60 increase in overall page views
81 increase in organic page views
30 increase in overall average time on page
50 increase in organic average time on page
66 increase in overall entrances through this page
68 increase in organic entrances through this page
19
PATIENT JOURNEYS
Patient Engagement Cycle
21
Strategy = Service Design
22
Benefits of a Patient Journey
Identify prospective patients then assist them
through and shorten the decision-making cycle
for considering treatment
Facilitate pre- and post-treatment education to
drive behavior change
Lead patients to better health outcomes by
keeping them ldquoon trackrdquo and engaging them
much like a retailer would
23
Vision of Patient Journeys
Acquisition
Lead Acquisition
Start Treatment
Successful Outcome
Phase 1A ndash Demand Generation
Pre-Treatment During amp Post Treatment Nurturing
Consult
Phase 2 ndash Improved Clinical
Outcomes and Reimbursements Phase 1B - Lead Nurturing
Acquisition
25 Acquisition
Home Page
Hip
Rep
lac
em
en
t
Request a consult Guides Nurture
Tracks K
nee
Rep
lac
em
en
t Request a consult Guides Nurture
Tracks
Sp
ort
s M
ed
icin
e Treatments PT Pain Mgmt Thank you
Pre-ed
Tracks Treatment
Pre-ed
Tracks Treatment
26
Sport
s
Med
icin
e Diagnosis Guide Diagnosis Tracks Successful
Outcome
Treatment
Diagnosis Guide Diagnosis Tracks Successful
Outcome Treatment
Jo
int
Repla
cem
ent
Healt
h H
ub
27
Bariatrics Journey
28
29
30
EMERGING TECHNOLOGY IN
PATIENT JOURNEYS
Tech Trends of 2015
Internet of Me
Outcome Economy
Platform Revolution
Intelligence Enterprise
Workforce Re-imagined
32
Beacons - Healthcare
Patient information
Equipment tracking
Staff tracking
Hospital navigation and contextual information
Automated check-in for regular patients
33
Beacons are a low-cost piece of hardware that use
battery-friendly low-energy Bluetooth connections to
transmit messages directly to a smartphone or tablet
Next Big Thing Beacons What Theyrsquoll Do For Retail
Digital Out of Home (DOOH)
Cafes
Hospitals
Barsrestaurants
Health clubs
Colleges
Banks
Arenas
Convenience stores
Barber shops
Other public spaces
Watch this video to see how technology is
enabling memorable experiences
34
Digital out of home (DOOH) refers to dynamic media distributed
across placed-based networks in venues including
Apple HealthKit
HealthKit allows apps that provide health and fitness services to share their
data with the new health app and with each other A userrsquos health information
is stored in a centralized and secure location and the user decides which
data should be shared with your app
35
Practical 3D Printing
36
Student Makes 3D Printed Prosthetic Hand for Boy
Hand of a Superhero
A process for making a physical object from a three-
dimensional digital model typically by laying down
many successive thin layers of a material
Augmented Reality
Augmented Reality Demo
The Future of Augmented Reality
Microsoft HoloLens (Part 1)
Microsoft HoloLens (Part 2)
Metaio Solution
37
Augmented reality (AR) is a live direct or indirect view of a physical
real-world environment whose elements are augmented (or
supplemented) by computer-generated sensory input such as
sound video graphics or GPS data
WRAP UP
Dream BIG
Start small
Get fast wins
Build from there
Refine adjust
39
5 Pillars of Digital Maturity
Organizational alignment of strategy
tactics and objectives
Content is the fuel
Technology is the enabler not the solution
A single view of customer
Employee enablement
40
How Do You Know Where You Fall
Ask yourself and others in your organization some
important questions
Quick httpwwwstartspringboardcom
In-depth Facilitated discussion road-mapping session
41
Questions
42
43
Personalized engagement for lifersquos biggest decisionsSM
We combine strategy technology and content solutions
to drive growth for marketers in highly regulated industries
250 employees
Minneapolis Montvale
Toronto and Hartford
30 years in business
100+ marketing awards
since 2013
2
Total Solution Integrators
3 Strategy + Technology + Content
Enabling Business Transformation
Profit
Center
Cost
Center
Personalized Engagement
4
Learning Objectives
How to develop relevant content for one-to-one patient experiences along with clear calls to action that enhance patient journeys
Discover the best ways to leverage digital channels and emerging technologies to create more effective engagement and measureable results
How marketing can impact revenue and business growth from acquisition to improving clinical outcomes in the value-based care model
5
ENGAGEMENT
Digital is Key Engagement
According to Cleveland Clinic CMO Paul Matsen
about 80 of patients who are diagnosed with
an illness go to the Web to find information about
their condition
ldquoThe consumer-to-patient journey is largely
a digital journey at their moment of need If I
were diagnosed with something tomorrow one
of the first things I would do is go onlinerdquo
- John Weston CMO at Mayo Clinic
Source(s) ldquoWhy Digital Marketing Has Become the Health-Care Industryrsquos Rx for Revenuerdquo
7
8
Connecting with the Healthcare Consumer
How to Think About Your Digital Audience
9
Prospect
Active Engagers
Re-engagers
Connects us to individuals
who are actively
considering and engaging
on the website
Connects us with an
audience that has shown
previous engagement and
interest
Allows us to get in front of a
prospective consumer before
they are actively in market
Strategies to Engage with Digital Audience
10
Prospectors
Programmatic Buying
Online Media
Social Media
Video
PaidOrganic Search
Active Engagers
Paid Search
Organic Search
Content
Local SEO
Re-engagers
Remarketing
Website
EmailCRM
Social
How to Get Started
Review your websiteanalytics Connects digital audience to experience
Key questions you should be asking Is my website mobile-friendly Use Google Mobile Friendly Test
What actions do I want my website visitors to take
How are people getting to my website
What content is the most popular on my website
Where are actions currently taking place on my website
Are they actions that I want consumers to take
If I have locations are they easy to navigate to
11
Getting Started
12
Start at the bottom of the funnel and work your way up
Remarketing Set up Remarketing through
Google AnalyticsGoogle AdWords
Paid Search Start with Google AdWords
Add brand terms
Top service lineslocations
Leverage keyword research tool from Google
Organic Search Google My Business
Prospectors
Active Engagers
Re-
engagers
Once You Get Started
13
As you get into the market monitor
and adjust your campaign
Questions to consider Am I targeting the right audience
Metrics ad click-through rate quality score
Is my audience aligned with my message Metrics bounce rate average time on site goal conversion rate
Is my audience doing what I want them to do Metrics goal conversions events goal conversion rate
Key Challenges Lack visibility into basic conversions of digital
marketing efforts
No visibility into return on marketing spend (ROMS)
Acquired two new hospitals that need to be
integrated in 2014-2015
Incumbent agency of 20+ years is creative but lacks
rigor of ROI-driven culture
Key Initiatives Migration of all digital marketing to Bluespiremdash10
service lines
Implementation of call tracking across the system
Consolidation of ROI tracking to Bluespire
Integration of claims data with Bluespire ROI tracking
ldquoFlagshiprdquo health system of Catholic
Health Initiatives third largest health
delivery network in the US
14
Results from Priority Service Lines
Click-
throughs
Bounce
Rate
Pages per
session
Avg Visit
Duration
Bariatrics 9254 3436 15056 36078
Virtual
Urgent Care
4760 6328 991 4760
Family Birth
Center
480 9256 030 1234
Heart 145 2857 4893 145
15
Dashboards by Service Line
16
Before
17
All about us
ldquoOf courserdquo
After
18
Clear calls to
action
Patient-centric content
Early Results
60 increase in overall page views
81 increase in organic page views
30 increase in overall average time on page
50 increase in organic average time on page
66 increase in overall entrances through this page
68 increase in organic entrances through this page
19
PATIENT JOURNEYS
Patient Engagement Cycle
21
Strategy = Service Design
22
Benefits of a Patient Journey
Identify prospective patients then assist them
through and shorten the decision-making cycle
for considering treatment
Facilitate pre- and post-treatment education to
drive behavior change
Lead patients to better health outcomes by
keeping them ldquoon trackrdquo and engaging them
much like a retailer would
23
Vision of Patient Journeys
Acquisition
Lead Acquisition
Start Treatment
Successful Outcome
Phase 1A ndash Demand Generation
Pre-Treatment During amp Post Treatment Nurturing
Consult
Phase 2 ndash Improved Clinical
Outcomes and Reimbursements Phase 1B - Lead Nurturing
Acquisition
25 Acquisition
Home Page
Hip
Rep
lac
em
en
t
Request a consult Guides Nurture
Tracks K
nee
Rep
lac
em
en
t Request a consult Guides Nurture
Tracks
Sp
ort
s M
ed
icin
e Treatments PT Pain Mgmt Thank you
Pre-ed
Tracks Treatment
Pre-ed
Tracks Treatment
26
Sport
s
Med
icin
e Diagnosis Guide Diagnosis Tracks Successful
Outcome
Treatment
Diagnosis Guide Diagnosis Tracks Successful
Outcome Treatment
Jo
int
Repla
cem
ent
Healt
h H
ub
27
Bariatrics Journey
28
29
30
EMERGING TECHNOLOGY IN
PATIENT JOURNEYS
Tech Trends of 2015
Internet of Me
Outcome Economy
Platform Revolution
Intelligence Enterprise
Workforce Re-imagined
32
Beacons - Healthcare
Patient information
Equipment tracking
Staff tracking
Hospital navigation and contextual information
Automated check-in for regular patients
33
Beacons are a low-cost piece of hardware that use
battery-friendly low-energy Bluetooth connections to
transmit messages directly to a smartphone or tablet
Next Big Thing Beacons What Theyrsquoll Do For Retail
Digital Out of Home (DOOH)
Cafes
Hospitals
Barsrestaurants
Health clubs
Colleges
Banks
Arenas
Convenience stores
Barber shops
Other public spaces
Watch this video to see how technology is
enabling memorable experiences
34
Digital out of home (DOOH) refers to dynamic media distributed
across placed-based networks in venues including
Apple HealthKit
HealthKit allows apps that provide health and fitness services to share their
data with the new health app and with each other A userrsquos health information
is stored in a centralized and secure location and the user decides which
data should be shared with your app
35
Practical 3D Printing
36
Student Makes 3D Printed Prosthetic Hand for Boy
Hand of a Superhero
A process for making a physical object from a three-
dimensional digital model typically by laying down
many successive thin layers of a material
Augmented Reality
Augmented Reality Demo
The Future of Augmented Reality
Microsoft HoloLens (Part 1)
Microsoft HoloLens (Part 2)
Metaio Solution
37
Augmented reality (AR) is a live direct or indirect view of a physical
real-world environment whose elements are augmented (or
supplemented) by computer-generated sensory input such as
sound video graphics or GPS data
WRAP UP
Dream BIG
Start small
Get fast wins
Build from there
Refine adjust
39
5 Pillars of Digital Maturity
Organizational alignment of strategy
tactics and objectives
Content is the fuel
Technology is the enabler not the solution
A single view of customer
Employee enablement
40
How Do You Know Where You Fall
Ask yourself and others in your organization some
important questions
Quick httpwwwstartspringboardcom
In-depth Facilitated discussion road-mapping session
41
Questions
42
43
Total Solution Integrators
3 Strategy + Technology + Content
Enabling Business Transformation
Profit
Center
Cost
Center
Personalized Engagement
4
Learning Objectives
How to develop relevant content for one-to-one patient experiences along with clear calls to action that enhance patient journeys
Discover the best ways to leverage digital channels and emerging technologies to create more effective engagement and measureable results
How marketing can impact revenue and business growth from acquisition to improving clinical outcomes in the value-based care model
5
ENGAGEMENT
Digital is Key Engagement
According to Cleveland Clinic CMO Paul Matsen
about 80 of patients who are diagnosed with
an illness go to the Web to find information about
their condition
ldquoThe consumer-to-patient journey is largely
a digital journey at their moment of need If I
were diagnosed with something tomorrow one
of the first things I would do is go onlinerdquo
- John Weston CMO at Mayo Clinic
Source(s) ldquoWhy Digital Marketing Has Become the Health-Care Industryrsquos Rx for Revenuerdquo
7
8
Connecting with the Healthcare Consumer
How to Think About Your Digital Audience
9
Prospect
Active Engagers
Re-engagers
Connects us to individuals
who are actively
considering and engaging
on the website
Connects us with an
audience that has shown
previous engagement and
interest
Allows us to get in front of a
prospective consumer before
they are actively in market
Strategies to Engage with Digital Audience
10
Prospectors
Programmatic Buying
Online Media
Social Media
Video
PaidOrganic Search
Active Engagers
Paid Search
Organic Search
Content
Local SEO
Re-engagers
Remarketing
Website
EmailCRM
Social
How to Get Started
Review your websiteanalytics Connects digital audience to experience
Key questions you should be asking Is my website mobile-friendly Use Google Mobile Friendly Test
What actions do I want my website visitors to take
How are people getting to my website
What content is the most popular on my website
Where are actions currently taking place on my website
Are they actions that I want consumers to take
If I have locations are they easy to navigate to
11
Getting Started
12
Start at the bottom of the funnel and work your way up
Remarketing Set up Remarketing through
Google AnalyticsGoogle AdWords
Paid Search Start with Google AdWords
Add brand terms
Top service lineslocations
Leverage keyword research tool from Google
Organic Search Google My Business
Prospectors
Active Engagers
Re-
engagers
Once You Get Started
13
As you get into the market monitor
and adjust your campaign
Questions to consider Am I targeting the right audience
Metrics ad click-through rate quality score
Is my audience aligned with my message Metrics bounce rate average time on site goal conversion rate
Is my audience doing what I want them to do Metrics goal conversions events goal conversion rate
Key Challenges Lack visibility into basic conversions of digital
marketing efforts
No visibility into return on marketing spend (ROMS)
Acquired two new hospitals that need to be
integrated in 2014-2015
Incumbent agency of 20+ years is creative but lacks
rigor of ROI-driven culture
Key Initiatives Migration of all digital marketing to Bluespiremdash10
service lines
Implementation of call tracking across the system
Consolidation of ROI tracking to Bluespire
Integration of claims data with Bluespire ROI tracking
ldquoFlagshiprdquo health system of Catholic
Health Initiatives third largest health
delivery network in the US
14
Results from Priority Service Lines
Click-
throughs
Bounce
Rate
Pages per
session
Avg Visit
Duration
Bariatrics 9254 3436 15056 36078
Virtual
Urgent Care
4760 6328 991 4760
Family Birth
Center
480 9256 030 1234
Heart 145 2857 4893 145
15
Dashboards by Service Line
16
Before
17
All about us
ldquoOf courserdquo
After
18
Clear calls to
action
Patient-centric content
Early Results
60 increase in overall page views
81 increase in organic page views
30 increase in overall average time on page
50 increase in organic average time on page
66 increase in overall entrances through this page
68 increase in organic entrances through this page
19
PATIENT JOURNEYS
Patient Engagement Cycle
21
Strategy = Service Design
22
Benefits of a Patient Journey
Identify prospective patients then assist them
through and shorten the decision-making cycle
for considering treatment
Facilitate pre- and post-treatment education to
drive behavior change
Lead patients to better health outcomes by
keeping them ldquoon trackrdquo and engaging them
much like a retailer would
23
Vision of Patient Journeys
Acquisition
Lead Acquisition
Start Treatment
Successful Outcome
Phase 1A ndash Demand Generation
Pre-Treatment During amp Post Treatment Nurturing
Consult
Phase 2 ndash Improved Clinical
Outcomes and Reimbursements Phase 1B - Lead Nurturing
Acquisition
25 Acquisition
Home Page
Hip
Rep
lac
em
en
t
Request a consult Guides Nurture
Tracks K
nee
Rep
lac
em
en
t Request a consult Guides Nurture
Tracks
Sp
ort
s M
ed
icin
e Treatments PT Pain Mgmt Thank you
Pre-ed
Tracks Treatment
Pre-ed
Tracks Treatment
26
Sport
s
Med
icin
e Diagnosis Guide Diagnosis Tracks Successful
Outcome
Treatment
Diagnosis Guide Diagnosis Tracks Successful
Outcome Treatment
Jo
int
Repla
cem
ent
Healt
h H
ub
27
Bariatrics Journey
28
29
30
EMERGING TECHNOLOGY IN
PATIENT JOURNEYS
Tech Trends of 2015
Internet of Me
Outcome Economy
Platform Revolution
Intelligence Enterprise
Workforce Re-imagined
32
Beacons - Healthcare
Patient information
Equipment tracking
Staff tracking
Hospital navigation and contextual information
Automated check-in for regular patients
33
Beacons are a low-cost piece of hardware that use
battery-friendly low-energy Bluetooth connections to
transmit messages directly to a smartphone or tablet
Next Big Thing Beacons What Theyrsquoll Do For Retail
Digital Out of Home (DOOH)
Cafes
Hospitals
Barsrestaurants
Health clubs
Colleges
Banks
Arenas
Convenience stores
Barber shops
Other public spaces
Watch this video to see how technology is
enabling memorable experiences
34
Digital out of home (DOOH) refers to dynamic media distributed
across placed-based networks in venues including
Apple HealthKit
HealthKit allows apps that provide health and fitness services to share their
data with the new health app and with each other A userrsquos health information
is stored in a centralized and secure location and the user decides which
data should be shared with your app
35
Practical 3D Printing
36
Student Makes 3D Printed Prosthetic Hand for Boy
Hand of a Superhero
A process for making a physical object from a three-
dimensional digital model typically by laying down
many successive thin layers of a material
Augmented Reality
Augmented Reality Demo
The Future of Augmented Reality
Microsoft HoloLens (Part 1)
Microsoft HoloLens (Part 2)
Metaio Solution
37
Augmented reality (AR) is a live direct or indirect view of a physical
real-world environment whose elements are augmented (or
supplemented) by computer-generated sensory input such as
sound video graphics or GPS data
WRAP UP
Dream BIG
Start small
Get fast wins
Build from there
Refine adjust
39
5 Pillars of Digital Maturity
Organizational alignment of strategy
tactics and objectives
Content is the fuel
Technology is the enabler not the solution
A single view of customer
Employee enablement
40
How Do You Know Where You Fall
Ask yourself and others in your organization some
important questions
Quick httpwwwstartspringboardcom
In-depth Facilitated discussion road-mapping session
41
Questions
42
43
Enabling Business Transformation
Profit
Center
Cost
Center
Personalized Engagement
4
Learning Objectives
How to develop relevant content for one-to-one patient experiences along with clear calls to action that enhance patient journeys
Discover the best ways to leverage digital channels and emerging technologies to create more effective engagement and measureable results
How marketing can impact revenue and business growth from acquisition to improving clinical outcomes in the value-based care model
5
ENGAGEMENT
Digital is Key Engagement
According to Cleveland Clinic CMO Paul Matsen
about 80 of patients who are diagnosed with
an illness go to the Web to find information about
their condition
ldquoThe consumer-to-patient journey is largely
a digital journey at their moment of need If I
were diagnosed with something tomorrow one
of the first things I would do is go onlinerdquo
- John Weston CMO at Mayo Clinic
Source(s) ldquoWhy Digital Marketing Has Become the Health-Care Industryrsquos Rx for Revenuerdquo
7
8
Connecting with the Healthcare Consumer
How to Think About Your Digital Audience
9
Prospect
Active Engagers
Re-engagers
Connects us to individuals
who are actively
considering and engaging
on the website
Connects us with an
audience that has shown
previous engagement and
interest
Allows us to get in front of a
prospective consumer before
they are actively in market
Strategies to Engage with Digital Audience
10
Prospectors
Programmatic Buying
Online Media
Social Media
Video
PaidOrganic Search
Active Engagers
Paid Search
Organic Search
Content
Local SEO
Re-engagers
Remarketing
Website
EmailCRM
Social
How to Get Started
Review your websiteanalytics Connects digital audience to experience
Key questions you should be asking Is my website mobile-friendly Use Google Mobile Friendly Test
What actions do I want my website visitors to take
How are people getting to my website
What content is the most popular on my website
Where are actions currently taking place on my website
Are they actions that I want consumers to take
If I have locations are they easy to navigate to
11
Getting Started
12
Start at the bottom of the funnel and work your way up
Remarketing Set up Remarketing through
Google AnalyticsGoogle AdWords
Paid Search Start with Google AdWords
Add brand terms
Top service lineslocations
Leverage keyword research tool from Google
Organic Search Google My Business
Prospectors
Active Engagers
Re-
engagers
Once You Get Started
13
As you get into the market monitor
and adjust your campaign
Questions to consider Am I targeting the right audience
Metrics ad click-through rate quality score
Is my audience aligned with my message Metrics bounce rate average time on site goal conversion rate
Is my audience doing what I want them to do Metrics goal conversions events goal conversion rate
Key Challenges Lack visibility into basic conversions of digital
marketing efforts
No visibility into return on marketing spend (ROMS)
Acquired two new hospitals that need to be
integrated in 2014-2015
Incumbent agency of 20+ years is creative but lacks
rigor of ROI-driven culture
Key Initiatives Migration of all digital marketing to Bluespiremdash10
service lines
Implementation of call tracking across the system
Consolidation of ROI tracking to Bluespire
Integration of claims data with Bluespire ROI tracking
ldquoFlagshiprdquo health system of Catholic
Health Initiatives third largest health
delivery network in the US
14
Results from Priority Service Lines
Click-
throughs
Bounce
Rate
Pages per
session
Avg Visit
Duration
Bariatrics 9254 3436 15056 36078
Virtual
Urgent Care
4760 6328 991 4760
Family Birth
Center
480 9256 030 1234
Heart 145 2857 4893 145
15
Dashboards by Service Line
16
Before
17
All about us
ldquoOf courserdquo
After
18
Clear calls to
action
Patient-centric content
Early Results
60 increase in overall page views
81 increase in organic page views
30 increase in overall average time on page
50 increase in organic average time on page
66 increase in overall entrances through this page
68 increase in organic entrances through this page
19
PATIENT JOURNEYS
Patient Engagement Cycle
21
Strategy = Service Design
22
Benefits of a Patient Journey
Identify prospective patients then assist them
through and shorten the decision-making cycle
for considering treatment
Facilitate pre- and post-treatment education to
drive behavior change
Lead patients to better health outcomes by
keeping them ldquoon trackrdquo and engaging them
much like a retailer would
23
Vision of Patient Journeys
Acquisition
Lead Acquisition
Start Treatment
Successful Outcome
Phase 1A ndash Demand Generation
Pre-Treatment During amp Post Treatment Nurturing
Consult
Phase 2 ndash Improved Clinical
Outcomes and Reimbursements Phase 1B - Lead Nurturing
Acquisition
25 Acquisition
Home Page
Hip
Rep
lac
em
en
t
Request a consult Guides Nurture
Tracks K
nee
Rep
lac
em
en
t Request a consult Guides Nurture
Tracks
Sp
ort
s M
ed
icin
e Treatments PT Pain Mgmt Thank you
Pre-ed
Tracks Treatment
Pre-ed
Tracks Treatment
26
Sport
s
Med
icin
e Diagnosis Guide Diagnosis Tracks Successful
Outcome
Treatment
Diagnosis Guide Diagnosis Tracks Successful
Outcome Treatment
Jo
int
Repla
cem
ent
Healt
h H
ub
27
Bariatrics Journey
28
29
30
EMERGING TECHNOLOGY IN
PATIENT JOURNEYS
Tech Trends of 2015
Internet of Me
Outcome Economy
Platform Revolution
Intelligence Enterprise
Workforce Re-imagined
32
Beacons - Healthcare
Patient information
Equipment tracking
Staff tracking
Hospital navigation and contextual information
Automated check-in for regular patients
33
Beacons are a low-cost piece of hardware that use
battery-friendly low-energy Bluetooth connections to
transmit messages directly to a smartphone or tablet
Next Big Thing Beacons What Theyrsquoll Do For Retail
Digital Out of Home (DOOH)
Cafes
Hospitals
Barsrestaurants
Health clubs
Colleges
Banks
Arenas
Convenience stores
Barber shops
Other public spaces
Watch this video to see how technology is
enabling memorable experiences
34
Digital out of home (DOOH) refers to dynamic media distributed
across placed-based networks in venues including
Apple HealthKit
HealthKit allows apps that provide health and fitness services to share their
data with the new health app and with each other A userrsquos health information
is stored in a centralized and secure location and the user decides which
data should be shared with your app
35
Practical 3D Printing
36
Student Makes 3D Printed Prosthetic Hand for Boy
Hand of a Superhero
A process for making a physical object from a three-
dimensional digital model typically by laying down
many successive thin layers of a material
Augmented Reality
Augmented Reality Demo
The Future of Augmented Reality
Microsoft HoloLens (Part 1)
Microsoft HoloLens (Part 2)
Metaio Solution
37
Augmented reality (AR) is a live direct or indirect view of a physical
real-world environment whose elements are augmented (or
supplemented) by computer-generated sensory input such as
sound video graphics or GPS data
WRAP UP
Dream BIG
Start small
Get fast wins
Build from there
Refine adjust
39
5 Pillars of Digital Maturity
Organizational alignment of strategy
tactics and objectives
Content is the fuel
Technology is the enabler not the solution
A single view of customer
Employee enablement
40
How Do You Know Where You Fall
Ask yourself and others in your organization some
important questions
Quick httpwwwstartspringboardcom
In-depth Facilitated discussion road-mapping session
41
Questions
42
43
Learning Objectives
How to develop relevant content for one-to-one patient experiences along with clear calls to action that enhance patient journeys
Discover the best ways to leverage digital channels and emerging technologies to create more effective engagement and measureable results
How marketing can impact revenue and business growth from acquisition to improving clinical outcomes in the value-based care model
5
ENGAGEMENT
Digital is Key Engagement
According to Cleveland Clinic CMO Paul Matsen
about 80 of patients who are diagnosed with
an illness go to the Web to find information about
their condition
ldquoThe consumer-to-patient journey is largely
a digital journey at their moment of need If I
were diagnosed with something tomorrow one
of the first things I would do is go onlinerdquo
- John Weston CMO at Mayo Clinic
Source(s) ldquoWhy Digital Marketing Has Become the Health-Care Industryrsquos Rx for Revenuerdquo
7
8
Connecting with the Healthcare Consumer
How to Think About Your Digital Audience
9
Prospect
Active Engagers
Re-engagers
Connects us to individuals
who are actively
considering and engaging
on the website
Connects us with an
audience that has shown
previous engagement and
interest
Allows us to get in front of a
prospective consumer before
they are actively in market
Strategies to Engage with Digital Audience
10
Prospectors
Programmatic Buying
Online Media
Social Media
Video
PaidOrganic Search
Active Engagers
Paid Search
Organic Search
Content
Local SEO
Re-engagers
Remarketing
Website
EmailCRM
Social
How to Get Started
Review your websiteanalytics Connects digital audience to experience
Key questions you should be asking Is my website mobile-friendly Use Google Mobile Friendly Test
What actions do I want my website visitors to take
How are people getting to my website
What content is the most popular on my website
Where are actions currently taking place on my website
Are they actions that I want consumers to take
If I have locations are they easy to navigate to
11
Getting Started
12
Start at the bottom of the funnel and work your way up
Remarketing Set up Remarketing through
Google AnalyticsGoogle AdWords
Paid Search Start with Google AdWords
Add brand terms
Top service lineslocations
Leverage keyword research tool from Google
Organic Search Google My Business
Prospectors
Active Engagers
Re-
engagers
Once You Get Started
13
As you get into the market monitor
and adjust your campaign
Questions to consider Am I targeting the right audience
Metrics ad click-through rate quality score
Is my audience aligned with my message Metrics bounce rate average time on site goal conversion rate
Is my audience doing what I want them to do Metrics goal conversions events goal conversion rate
Key Challenges Lack visibility into basic conversions of digital
marketing efforts
No visibility into return on marketing spend (ROMS)
Acquired two new hospitals that need to be
integrated in 2014-2015
Incumbent agency of 20+ years is creative but lacks
rigor of ROI-driven culture
Key Initiatives Migration of all digital marketing to Bluespiremdash10
service lines
Implementation of call tracking across the system
Consolidation of ROI tracking to Bluespire
Integration of claims data with Bluespire ROI tracking
ldquoFlagshiprdquo health system of Catholic
Health Initiatives third largest health
delivery network in the US
14
Results from Priority Service Lines
Click-
throughs
Bounce
Rate
Pages per
session
Avg Visit
Duration
Bariatrics 9254 3436 15056 36078
Virtual
Urgent Care
4760 6328 991 4760
Family Birth
Center
480 9256 030 1234
Heart 145 2857 4893 145
15
Dashboards by Service Line
16
Before
17
All about us
ldquoOf courserdquo
After
18
Clear calls to
action
Patient-centric content
Early Results
60 increase in overall page views
81 increase in organic page views
30 increase in overall average time on page
50 increase in organic average time on page
66 increase in overall entrances through this page
68 increase in organic entrances through this page
19
PATIENT JOURNEYS
Patient Engagement Cycle
21
Strategy = Service Design
22
Benefits of a Patient Journey
Identify prospective patients then assist them
through and shorten the decision-making cycle
for considering treatment
Facilitate pre- and post-treatment education to
drive behavior change
Lead patients to better health outcomes by
keeping them ldquoon trackrdquo and engaging them
much like a retailer would
23
Vision of Patient Journeys
Acquisition
Lead Acquisition
Start Treatment
Successful Outcome
Phase 1A ndash Demand Generation
Pre-Treatment During amp Post Treatment Nurturing
Consult
Phase 2 ndash Improved Clinical
Outcomes and Reimbursements Phase 1B - Lead Nurturing
Acquisition
25 Acquisition
Home Page
Hip
Rep
lac
em
en
t
Request a consult Guides Nurture
Tracks K
nee
Rep
lac
em
en
t Request a consult Guides Nurture
Tracks
Sp
ort
s M
ed
icin
e Treatments PT Pain Mgmt Thank you
Pre-ed
Tracks Treatment
Pre-ed
Tracks Treatment
26
Sport
s
Med
icin
e Diagnosis Guide Diagnosis Tracks Successful
Outcome
Treatment
Diagnosis Guide Diagnosis Tracks Successful
Outcome Treatment
Jo
int
Repla
cem
ent
Healt
h H
ub
27
Bariatrics Journey
28
29
30
EMERGING TECHNOLOGY IN
PATIENT JOURNEYS
Tech Trends of 2015
Internet of Me
Outcome Economy
Platform Revolution
Intelligence Enterprise
Workforce Re-imagined
32
Beacons - Healthcare
Patient information
Equipment tracking
Staff tracking
Hospital navigation and contextual information
Automated check-in for regular patients
33
Beacons are a low-cost piece of hardware that use
battery-friendly low-energy Bluetooth connections to
transmit messages directly to a smartphone or tablet
Next Big Thing Beacons What Theyrsquoll Do For Retail
Digital Out of Home (DOOH)
Cafes
Hospitals
Barsrestaurants
Health clubs
Colleges
Banks
Arenas
Convenience stores
Barber shops
Other public spaces
Watch this video to see how technology is
enabling memorable experiences
34
Digital out of home (DOOH) refers to dynamic media distributed
across placed-based networks in venues including
Apple HealthKit
HealthKit allows apps that provide health and fitness services to share their
data with the new health app and with each other A userrsquos health information
is stored in a centralized and secure location and the user decides which
data should be shared with your app
35
Practical 3D Printing
36
Student Makes 3D Printed Prosthetic Hand for Boy
Hand of a Superhero
A process for making a physical object from a three-
dimensional digital model typically by laying down
many successive thin layers of a material
Augmented Reality
Augmented Reality Demo
The Future of Augmented Reality
Microsoft HoloLens (Part 1)
Microsoft HoloLens (Part 2)
Metaio Solution
37
Augmented reality (AR) is a live direct or indirect view of a physical
real-world environment whose elements are augmented (or
supplemented) by computer-generated sensory input such as
sound video graphics or GPS data
WRAP UP
Dream BIG
Start small
Get fast wins
Build from there
Refine adjust
39
5 Pillars of Digital Maturity
Organizational alignment of strategy
tactics and objectives
Content is the fuel
Technology is the enabler not the solution
A single view of customer
Employee enablement
40
How Do You Know Where You Fall
Ask yourself and others in your organization some
important questions
Quick httpwwwstartspringboardcom
In-depth Facilitated discussion road-mapping session
41
Questions
42
43
ENGAGEMENT
Digital is Key Engagement
According to Cleveland Clinic CMO Paul Matsen
about 80 of patients who are diagnosed with
an illness go to the Web to find information about
their condition
ldquoThe consumer-to-patient journey is largely
a digital journey at their moment of need If I
were diagnosed with something tomorrow one
of the first things I would do is go onlinerdquo
- John Weston CMO at Mayo Clinic
Source(s) ldquoWhy Digital Marketing Has Become the Health-Care Industryrsquos Rx for Revenuerdquo
7
8
Connecting with the Healthcare Consumer
How to Think About Your Digital Audience
9
Prospect
Active Engagers
Re-engagers
Connects us to individuals
who are actively
considering and engaging
on the website
Connects us with an
audience that has shown
previous engagement and
interest
Allows us to get in front of a
prospective consumer before
they are actively in market
Strategies to Engage with Digital Audience
10
Prospectors
Programmatic Buying
Online Media
Social Media
Video
PaidOrganic Search
Active Engagers
Paid Search
Organic Search
Content
Local SEO
Re-engagers
Remarketing
Website
EmailCRM
Social
How to Get Started
Review your websiteanalytics Connects digital audience to experience
Key questions you should be asking Is my website mobile-friendly Use Google Mobile Friendly Test
What actions do I want my website visitors to take
How are people getting to my website
What content is the most popular on my website
Where are actions currently taking place on my website
Are they actions that I want consumers to take
If I have locations are they easy to navigate to
11
Getting Started
12
Start at the bottom of the funnel and work your way up
Remarketing Set up Remarketing through
Google AnalyticsGoogle AdWords
Paid Search Start with Google AdWords
Add brand terms
Top service lineslocations
Leverage keyword research tool from Google
Organic Search Google My Business
Prospectors
Active Engagers
Re-
engagers
Once You Get Started
13
As you get into the market monitor
and adjust your campaign
Questions to consider Am I targeting the right audience
Metrics ad click-through rate quality score
Is my audience aligned with my message Metrics bounce rate average time on site goal conversion rate
Is my audience doing what I want them to do Metrics goal conversions events goal conversion rate
Key Challenges Lack visibility into basic conversions of digital
marketing efforts
No visibility into return on marketing spend (ROMS)
Acquired two new hospitals that need to be
integrated in 2014-2015
Incumbent agency of 20+ years is creative but lacks
rigor of ROI-driven culture
Key Initiatives Migration of all digital marketing to Bluespiremdash10
service lines
Implementation of call tracking across the system
Consolidation of ROI tracking to Bluespire
Integration of claims data with Bluespire ROI tracking
ldquoFlagshiprdquo health system of Catholic
Health Initiatives third largest health
delivery network in the US
14
Results from Priority Service Lines
Click-
throughs
Bounce
Rate
Pages per
session
Avg Visit
Duration
Bariatrics 9254 3436 15056 36078
Virtual
Urgent Care
4760 6328 991 4760
Family Birth
Center
480 9256 030 1234
Heart 145 2857 4893 145
15
Dashboards by Service Line
16
Before
17
All about us
ldquoOf courserdquo
After
18
Clear calls to
action
Patient-centric content
Early Results
60 increase in overall page views
81 increase in organic page views
30 increase in overall average time on page
50 increase in organic average time on page
66 increase in overall entrances through this page
68 increase in organic entrances through this page
19
PATIENT JOURNEYS
Patient Engagement Cycle
21
Strategy = Service Design
22
Benefits of a Patient Journey
Identify prospective patients then assist them
through and shorten the decision-making cycle
for considering treatment
Facilitate pre- and post-treatment education to
drive behavior change
Lead patients to better health outcomes by
keeping them ldquoon trackrdquo and engaging them
much like a retailer would
23
Vision of Patient Journeys
Acquisition
Lead Acquisition
Start Treatment
Successful Outcome
Phase 1A ndash Demand Generation
Pre-Treatment During amp Post Treatment Nurturing
Consult
Phase 2 ndash Improved Clinical
Outcomes and Reimbursements Phase 1B - Lead Nurturing
Acquisition
25 Acquisition
Home Page
Hip
Rep
lac
em
en
t
Request a consult Guides Nurture
Tracks K
nee
Rep
lac
em
en
t Request a consult Guides Nurture
Tracks
Sp
ort
s M
ed
icin
e Treatments PT Pain Mgmt Thank you
Pre-ed
Tracks Treatment
Pre-ed
Tracks Treatment
26
Sport
s
Med
icin
e Diagnosis Guide Diagnosis Tracks Successful
Outcome
Treatment
Diagnosis Guide Diagnosis Tracks Successful
Outcome Treatment
Jo
int
Repla
cem
ent
Healt
h H
ub
27
Bariatrics Journey
28
29
30
EMERGING TECHNOLOGY IN
PATIENT JOURNEYS
Tech Trends of 2015
Internet of Me
Outcome Economy
Platform Revolution
Intelligence Enterprise
Workforce Re-imagined
32
Beacons - Healthcare
Patient information
Equipment tracking
Staff tracking
Hospital navigation and contextual information
Automated check-in for regular patients
33
Beacons are a low-cost piece of hardware that use
battery-friendly low-energy Bluetooth connections to
transmit messages directly to a smartphone or tablet
Next Big Thing Beacons What Theyrsquoll Do For Retail
Digital Out of Home (DOOH)
Cafes
Hospitals
Barsrestaurants
Health clubs
Colleges
Banks
Arenas
Convenience stores
Barber shops
Other public spaces
Watch this video to see how technology is
enabling memorable experiences
34
Digital out of home (DOOH) refers to dynamic media distributed
across placed-based networks in venues including
Apple HealthKit
HealthKit allows apps that provide health and fitness services to share their
data with the new health app and with each other A userrsquos health information
is stored in a centralized and secure location and the user decides which
data should be shared with your app
35
Practical 3D Printing
36
Student Makes 3D Printed Prosthetic Hand for Boy
Hand of a Superhero
A process for making a physical object from a three-
dimensional digital model typically by laying down
many successive thin layers of a material
Augmented Reality
Augmented Reality Demo
The Future of Augmented Reality
Microsoft HoloLens (Part 1)
Microsoft HoloLens (Part 2)
Metaio Solution
37
Augmented reality (AR) is a live direct or indirect view of a physical
real-world environment whose elements are augmented (or
supplemented) by computer-generated sensory input such as
sound video graphics or GPS data
WRAP UP
Dream BIG
Start small
Get fast wins
Build from there
Refine adjust
39
5 Pillars of Digital Maturity
Organizational alignment of strategy
tactics and objectives
Content is the fuel
Technology is the enabler not the solution
A single view of customer
Employee enablement
40
How Do You Know Where You Fall
Ask yourself and others in your organization some
important questions
Quick httpwwwstartspringboardcom
In-depth Facilitated discussion road-mapping session
41
Questions
42
43
Digital is Key Engagement
According to Cleveland Clinic CMO Paul Matsen
about 80 of patients who are diagnosed with
an illness go to the Web to find information about
their condition
ldquoThe consumer-to-patient journey is largely
a digital journey at their moment of need If I
were diagnosed with something tomorrow one
of the first things I would do is go onlinerdquo
- John Weston CMO at Mayo Clinic
Source(s) ldquoWhy Digital Marketing Has Become the Health-Care Industryrsquos Rx for Revenuerdquo
7
8
Connecting with the Healthcare Consumer
How to Think About Your Digital Audience
9
Prospect
Active Engagers
Re-engagers
Connects us to individuals
who are actively
considering and engaging
on the website
Connects us with an
audience that has shown
previous engagement and
interest
Allows us to get in front of a
prospective consumer before
they are actively in market
Strategies to Engage with Digital Audience
10
Prospectors
Programmatic Buying
Online Media
Social Media
Video
PaidOrganic Search
Active Engagers
Paid Search
Organic Search
Content
Local SEO
Re-engagers
Remarketing
Website
EmailCRM
Social
How to Get Started
Review your websiteanalytics Connects digital audience to experience
Key questions you should be asking Is my website mobile-friendly Use Google Mobile Friendly Test
What actions do I want my website visitors to take
How are people getting to my website
What content is the most popular on my website
Where are actions currently taking place on my website
Are they actions that I want consumers to take
If I have locations are they easy to navigate to
11
Getting Started
12
Start at the bottom of the funnel and work your way up
Remarketing Set up Remarketing through
Google AnalyticsGoogle AdWords
Paid Search Start with Google AdWords
Add brand terms
Top service lineslocations
Leverage keyword research tool from Google
Organic Search Google My Business
Prospectors
Active Engagers
Re-
engagers
Once You Get Started
13
As you get into the market monitor
and adjust your campaign
Questions to consider Am I targeting the right audience
Metrics ad click-through rate quality score
Is my audience aligned with my message Metrics bounce rate average time on site goal conversion rate
Is my audience doing what I want them to do Metrics goal conversions events goal conversion rate
Key Challenges Lack visibility into basic conversions of digital
marketing efforts
No visibility into return on marketing spend (ROMS)
Acquired two new hospitals that need to be
integrated in 2014-2015
Incumbent agency of 20+ years is creative but lacks
rigor of ROI-driven culture
Key Initiatives Migration of all digital marketing to Bluespiremdash10
service lines
Implementation of call tracking across the system
Consolidation of ROI tracking to Bluespire
Integration of claims data with Bluespire ROI tracking
ldquoFlagshiprdquo health system of Catholic
Health Initiatives third largest health
delivery network in the US
14
Results from Priority Service Lines
Click-
throughs
Bounce
Rate
Pages per
session
Avg Visit
Duration
Bariatrics 9254 3436 15056 36078
Virtual
Urgent Care
4760 6328 991 4760
Family Birth
Center
480 9256 030 1234
Heart 145 2857 4893 145
15
Dashboards by Service Line
16
Before
17
All about us
ldquoOf courserdquo
After
18
Clear calls to
action
Patient-centric content
Early Results
60 increase in overall page views
81 increase in organic page views
30 increase in overall average time on page
50 increase in organic average time on page
66 increase in overall entrances through this page
68 increase in organic entrances through this page
19
PATIENT JOURNEYS
Patient Engagement Cycle
21
Strategy = Service Design
22
Benefits of a Patient Journey
Identify prospective patients then assist them
through and shorten the decision-making cycle
for considering treatment
Facilitate pre- and post-treatment education to
drive behavior change
Lead patients to better health outcomes by
keeping them ldquoon trackrdquo and engaging them
much like a retailer would
23
Vision of Patient Journeys
Acquisition
Lead Acquisition
Start Treatment
Successful Outcome
Phase 1A ndash Demand Generation
Pre-Treatment During amp Post Treatment Nurturing
Consult
Phase 2 ndash Improved Clinical
Outcomes and Reimbursements Phase 1B - Lead Nurturing
Acquisition
25 Acquisition
Home Page
Hip
Rep
lac
em
en
t
Request a consult Guides Nurture
Tracks K
nee
Rep
lac
em
en
t Request a consult Guides Nurture
Tracks
Sp
ort
s M
ed
icin
e Treatments PT Pain Mgmt Thank you
Pre-ed
Tracks Treatment
Pre-ed
Tracks Treatment
26
Sport
s
Med
icin
e Diagnosis Guide Diagnosis Tracks Successful
Outcome
Treatment
Diagnosis Guide Diagnosis Tracks Successful
Outcome Treatment
Jo
int
Repla
cem
ent
Healt
h H
ub
27
Bariatrics Journey
28
29
30
EMERGING TECHNOLOGY IN
PATIENT JOURNEYS
Tech Trends of 2015
Internet of Me
Outcome Economy
Platform Revolution
Intelligence Enterprise
Workforce Re-imagined
32
Beacons - Healthcare
Patient information
Equipment tracking
Staff tracking
Hospital navigation and contextual information
Automated check-in for regular patients
33
Beacons are a low-cost piece of hardware that use
battery-friendly low-energy Bluetooth connections to
transmit messages directly to a smartphone or tablet
Next Big Thing Beacons What Theyrsquoll Do For Retail
Digital Out of Home (DOOH)
Cafes
Hospitals
Barsrestaurants
Health clubs
Colleges
Banks
Arenas
Convenience stores
Barber shops
Other public spaces
Watch this video to see how technology is
enabling memorable experiences
34
Digital out of home (DOOH) refers to dynamic media distributed
across placed-based networks in venues including
Apple HealthKit
HealthKit allows apps that provide health and fitness services to share their
data with the new health app and with each other A userrsquos health information
is stored in a centralized and secure location and the user decides which
data should be shared with your app
35
Practical 3D Printing
36
Student Makes 3D Printed Prosthetic Hand for Boy
Hand of a Superhero
A process for making a physical object from a three-
dimensional digital model typically by laying down
many successive thin layers of a material
Augmented Reality
Augmented Reality Demo
The Future of Augmented Reality
Microsoft HoloLens (Part 1)
Microsoft HoloLens (Part 2)
Metaio Solution
37
Augmented reality (AR) is a live direct or indirect view of a physical
real-world environment whose elements are augmented (or
supplemented) by computer-generated sensory input such as
sound video graphics or GPS data
WRAP UP
Dream BIG
Start small
Get fast wins
Build from there
Refine adjust
39
5 Pillars of Digital Maturity
Organizational alignment of strategy
tactics and objectives
Content is the fuel
Technology is the enabler not the solution
A single view of customer
Employee enablement
40
How Do You Know Where You Fall
Ask yourself and others in your organization some
important questions
Quick httpwwwstartspringboardcom
In-depth Facilitated discussion road-mapping session
41
Questions
42
43
8
Connecting with the Healthcare Consumer
How to Think About Your Digital Audience
9
Prospect
Active Engagers
Re-engagers
Connects us to individuals
who are actively
considering and engaging
on the website
Connects us with an
audience that has shown
previous engagement and
interest
Allows us to get in front of a
prospective consumer before
they are actively in market
Strategies to Engage with Digital Audience
10
Prospectors
Programmatic Buying
Online Media
Social Media
Video
PaidOrganic Search
Active Engagers
Paid Search
Organic Search
Content
Local SEO
Re-engagers
Remarketing
Website
EmailCRM
Social
How to Get Started
Review your websiteanalytics Connects digital audience to experience
Key questions you should be asking Is my website mobile-friendly Use Google Mobile Friendly Test
What actions do I want my website visitors to take
How are people getting to my website
What content is the most popular on my website
Where are actions currently taking place on my website
Are they actions that I want consumers to take
If I have locations are they easy to navigate to
11
Getting Started
12
Start at the bottom of the funnel and work your way up
Remarketing Set up Remarketing through
Google AnalyticsGoogle AdWords
Paid Search Start with Google AdWords
Add brand terms
Top service lineslocations
Leverage keyword research tool from Google
Organic Search Google My Business
Prospectors
Active Engagers
Re-
engagers
Once You Get Started
13
As you get into the market monitor
and adjust your campaign
Questions to consider Am I targeting the right audience
Metrics ad click-through rate quality score
Is my audience aligned with my message Metrics bounce rate average time on site goal conversion rate
Is my audience doing what I want them to do Metrics goal conversions events goal conversion rate
Key Challenges Lack visibility into basic conversions of digital
marketing efforts
No visibility into return on marketing spend (ROMS)
Acquired two new hospitals that need to be
integrated in 2014-2015
Incumbent agency of 20+ years is creative but lacks
rigor of ROI-driven culture
Key Initiatives Migration of all digital marketing to Bluespiremdash10
service lines
Implementation of call tracking across the system
Consolidation of ROI tracking to Bluespire
Integration of claims data with Bluespire ROI tracking
ldquoFlagshiprdquo health system of Catholic
Health Initiatives third largest health
delivery network in the US
14
Results from Priority Service Lines
Click-
throughs
Bounce
Rate
Pages per
session
Avg Visit
Duration
Bariatrics 9254 3436 15056 36078
Virtual
Urgent Care
4760 6328 991 4760
Family Birth
Center
480 9256 030 1234
Heart 145 2857 4893 145
15
Dashboards by Service Line
16
Before
17
All about us
ldquoOf courserdquo
After
18
Clear calls to
action
Patient-centric content
Early Results
60 increase in overall page views
81 increase in organic page views
30 increase in overall average time on page
50 increase in organic average time on page
66 increase in overall entrances through this page
68 increase in organic entrances through this page
19
PATIENT JOURNEYS
Patient Engagement Cycle
21
Strategy = Service Design
22
Benefits of a Patient Journey
Identify prospective patients then assist them
through and shorten the decision-making cycle
for considering treatment
Facilitate pre- and post-treatment education to
drive behavior change
Lead patients to better health outcomes by
keeping them ldquoon trackrdquo and engaging them
much like a retailer would
23
Vision of Patient Journeys
Acquisition
Lead Acquisition
Start Treatment
Successful Outcome
Phase 1A ndash Demand Generation
Pre-Treatment During amp Post Treatment Nurturing
Consult
Phase 2 ndash Improved Clinical
Outcomes and Reimbursements Phase 1B - Lead Nurturing
Acquisition
25 Acquisition
Home Page
Hip
Rep
lac
em
en
t
Request a consult Guides Nurture
Tracks K
nee
Rep
lac
em
en
t Request a consult Guides Nurture
Tracks
Sp
ort
s M
ed
icin
e Treatments PT Pain Mgmt Thank you
Pre-ed
Tracks Treatment
Pre-ed
Tracks Treatment
26
Sport
s
Med
icin
e Diagnosis Guide Diagnosis Tracks Successful
Outcome
Treatment
Diagnosis Guide Diagnosis Tracks Successful
Outcome Treatment
Jo
int
Repla
cem
ent
Healt
h H
ub
27
Bariatrics Journey
28
29
30
EMERGING TECHNOLOGY IN
PATIENT JOURNEYS
Tech Trends of 2015
Internet of Me
Outcome Economy
Platform Revolution
Intelligence Enterprise
Workforce Re-imagined
32
Beacons - Healthcare
Patient information
Equipment tracking
Staff tracking
Hospital navigation and contextual information
Automated check-in for regular patients
33
Beacons are a low-cost piece of hardware that use
battery-friendly low-energy Bluetooth connections to
transmit messages directly to a smartphone or tablet
Next Big Thing Beacons What Theyrsquoll Do For Retail
Digital Out of Home (DOOH)
Cafes
Hospitals
Barsrestaurants
Health clubs
Colleges
Banks
Arenas
Convenience stores
Barber shops
Other public spaces
Watch this video to see how technology is
enabling memorable experiences
34
Digital out of home (DOOH) refers to dynamic media distributed
across placed-based networks in venues including
Apple HealthKit
HealthKit allows apps that provide health and fitness services to share their
data with the new health app and with each other A userrsquos health information
is stored in a centralized and secure location and the user decides which
data should be shared with your app
35
Practical 3D Printing
36
Student Makes 3D Printed Prosthetic Hand for Boy
Hand of a Superhero
A process for making a physical object from a three-
dimensional digital model typically by laying down
many successive thin layers of a material
Augmented Reality
Augmented Reality Demo
The Future of Augmented Reality
Microsoft HoloLens (Part 1)
Microsoft HoloLens (Part 2)
Metaio Solution
37
Augmented reality (AR) is a live direct or indirect view of a physical
real-world environment whose elements are augmented (or
supplemented) by computer-generated sensory input such as
sound video graphics or GPS data
WRAP UP
Dream BIG
Start small
Get fast wins
Build from there
Refine adjust
39
5 Pillars of Digital Maturity
Organizational alignment of strategy
tactics and objectives
Content is the fuel
Technology is the enabler not the solution
A single view of customer
Employee enablement
40
How Do You Know Where You Fall
Ask yourself and others in your organization some
important questions
Quick httpwwwstartspringboardcom
In-depth Facilitated discussion road-mapping session
41
Questions
42
43
How to Think About Your Digital Audience
9
Prospect
Active Engagers
Re-engagers
Connects us to individuals
who are actively
considering and engaging
on the website
Connects us with an
audience that has shown
previous engagement and
interest
Allows us to get in front of a
prospective consumer before
they are actively in market
Strategies to Engage with Digital Audience
10
Prospectors
Programmatic Buying
Online Media
Social Media
Video
PaidOrganic Search
Active Engagers
Paid Search
Organic Search
Content
Local SEO
Re-engagers
Remarketing
Website
EmailCRM
Social
How to Get Started
Review your websiteanalytics Connects digital audience to experience
Key questions you should be asking Is my website mobile-friendly Use Google Mobile Friendly Test
What actions do I want my website visitors to take
How are people getting to my website
What content is the most popular on my website
Where are actions currently taking place on my website
Are they actions that I want consumers to take
If I have locations are they easy to navigate to
11
Getting Started
12
Start at the bottom of the funnel and work your way up
Remarketing Set up Remarketing through
Google AnalyticsGoogle AdWords
Paid Search Start with Google AdWords
Add brand terms
Top service lineslocations
Leverage keyword research tool from Google
Organic Search Google My Business
Prospectors
Active Engagers
Re-
engagers
Once You Get Started
13
As you get into the market monitor
and adjust your campaign
Questions to consider Am I targeting the right audience
Metrics ad click-through rate quality score
Is my audience aligned with my message Metrics bounce rate average time on site goal conversion rate
Is my audience doing what I want them to do Metrics goal conversions events goal conversion rate
Key Challenges Lack visibility into basic conversions of digital
marketing efforts
No visibility into return on marketing spend (ROMS)
Acquired two new hospitals that need to be
integrated in 2014-2015
Incumbent agency of 20+ years is creative but lacks
rigor of ROI-driven culture
Key Initiatives Migration of all digital marketing to Bluespiremdash10
service lines
Implementation of call tracking across the system
Consolidation of ROI tracking to Bluespire
Integration of claims data with Bluespire ROI tracking
ldquoFlagshiprdquo health system of Catholic
Health Initiatives third largest health
delivery network in the US
14
Results from Priority Service Lines
Click-
throughs
Bounce
Rate
Pages per
session
Avg Visit
Duration
Bariatrics 9254 3436 15056 36078
Virtual
Urgent Care
4760 6328 991 4760
Family Birth
Center
480 9256 030 1234
Heart 145 2857 4893 145
15
Dashboards by Service Line
16
Before
17
All about us
ldquoOf courserdquo
After
18
Clear calls to
action
Patient-centric content
Early Results
60 increase in overall page views
81 increase in organic page views
30 increase in overall average time on page
50 increase in organic average time on page
66 increase in overall entrances through this page
68 increase in organic entrances through this page
19
PATIENT JOURNEYS
Patient Engagement Cycle
21
Strategy = Service Design
22
Benefits of a Patient Journey
Identify prospective patients then assist them
through and shorten the decision-making cycle
for considering treatment
Facilitate pre- and post-treatment education to
drive behavior change
Lead patients to better health outcomes by
keeping them ldquoon trackrdquo and engaging them
much like a retailer would
23
Vision of Patient Journeys
Acquisition
Lead Acquisition
Start Treatment
Successful Outcome
Phase 1A ndash Demand Generation
Pre-Treatment During amp Post Treatment Nurturing
Consult
Phase 2 ndash Improved Clinical
Outcomes and Reimbursements Phase 1B - Lead Nurturing
Acquisition
25 Acquisition
Home Page
Hip
Rep
lac
em
en
t
Request a consult Guides Nurture
Tracks K
nee
Rep
lac
em
en
t Request a consult Guides Nurture
Tracks
Sp
ort
s M
ed
icin
e Treatments PT Pain Mgmt Thank you
Pre-ed
Tracks Treatment
Pre-ed
Tracks Treatment
26
Sport
s
Med
icin
e Diagnosis Guide Diagnosis Tracks Successful
Outcome
Treatment
Diagnosis Guide Diagnosis Tracks Successful
Outcome Treatment
Jo
int
Repla
cem
ent
Healt
h H
ub
27
Bariatrics Journey
28
29
30
EMERGING TECHNOLOGY IN
PATIENT JOURNEYS
Tech Trends of 2015
Internet of Me
Outcome Economy
Platform Revolution
Intelligence Enterprise
Workforce Re-imagined
32
Beacons - Healthcare
Patient information
Equipment tracking
Staff tracking
Hospital navigation and contextual information
Automated check-in for regular patients
33
Beacons are a low-cost piece of hardware that use
battery-friendly low-energy Bluetooth connections to
transmit messages directly to a smartphone or tablet
Next Big Thing Beacons What Theyrsquoll Do For Retail
Digital Out of Home (DOOH)
Cafes
Hospitals
Barsrestaurants
Health clubs
Colleges
Banks
Arenas
Convenience stores
Barber shops
Other public spaces
Watch this video to see how technology is
enabling memorable experiences
34
Digital out of home (DOOH) refers to dynamic media distributed
across placed-based networks in venues including
Apple HealthKit
HealthKit allows apps that provide health and fitness services to share their
data with the new health app and with each other A userrsquos health information
is stored in a centralized and secure location and the user decides which
data should be shared with your app
35
Practical 3D Printing
36
Student Makes 3D Printed Prosthetic Hand for Boy
Hand of a Superhero
A process for making a physical object from a three-
dimensional digital model typically by laying down
many successive thin layers of a material
Augmented Reality
Augmented Reality Demo
The Future of Augmented Reality
Microsoft HoloLens (Part 1)
Microsoft HoloLens (Part 2)
Metaio Solution
37
Augmented reality (AR) is a live direct or indirect view of a physical
real-world environment whose elements are augmented (or
supplemented) by computer-generated sensory input such as
sound video graphics or GPS data
WRAP UP
Dream BIG
Start small
Get fast wins
Build from there
Refine adjust
39
5 Pillars of Digital Maturity
Organizational alignment of strategy
tactics and objectives
Content is the fuel
Technology is the enabler not the solution
A single view of customer
Employee enablement
40
How Do You Know Where You Fall
Ask yourself and others in your organization some
important questions
Quick httpwwwstartspringboardcom
In-depth Facilitated discussion road-mapping session
41
Questions
42
43
Strategies to Engage with Digital Audience
10
Prospectors
Programmatic Buying
Online Media
Social Media
Video
PaidOrganic Search
Active Engagers
Paid Search
Organic Search
Content
Local SEO
Re-engagers
Remarketing
Website
EmailCRM
Social
How to Get Started
Review your websiteanalytics Connects digital audience to experience
Key questions you should be asking Is my website mobile-friendly Use Google Mobile Friendly Test
What actions do I want my website visitors to take
How are people getting to my website
What content is the most popular on my website
Where are actions currently taking place on my website
Are they actions that I want consumers to take
If I have locations are they easy to navigate to
11
Getting Started
12
Start at the bottom of the funnel and work your way up
Remarketing Set up Remarketing through
Google AnalyticsGoogle AdWords
Paid Search Start with Google AdWords
Add brand terms
Top service lineslocations
Leverage keyword research tool from Google
Organic Search Google My Business
Prospectors
Active Engagers
Re-
engagers
Once You Get Started
13
As you get into the market monitor
and adjust your campaign
Questions to consider Am I targeting the right audience
Metrics ad click-through rate quality score
Is my audience aligned with my message Metrics bounce rate average time on site goal conversion rate
Is my audience doing what I want them to do Metrics goal conversions events goal conversion rate
Key Challenges Lack visibility into basic conversions of digital
marketing efforts
No visibility into return on marketing spend (ROMS)
Acquired two new hospitals that need to be
integrated in 2014-2015
Incumbent agency of 20+ years is creative but lacks
rigor of ROI-driven culture
Key Initiatives Migration of all digital marketing to Bluespiremdash10
service lines
Implementation of call tracking across the system
Consolidation of ROI tracking to Bluespire
Integration of claims data with Bluespire ROI tracking
ldquoFlagshiprdquo health system of Catholic
Health Initiatives third largest health
delivery network in the US
14
Results from Priority Service Lines
Click-
throughs
Bounce
Rate
Pages per
session
Avg Visit
Duration
Bariatrics 9254 3436 15056 36078
Virtual
Urgent Care
4760 6328 991 4760
Family Birth
Center
480 9256 030 1234
Heart 145 2857 4893 145
15
Dashboards by Service Line
16
Before
17
All about us
ldquoOf courserdquo
After
18
Clear calls to
action
Patient-centric content
Early Results
60 increase in overall page views
81 increase in organic page views
30 increase in overall average time on page
50 increase in organic average time on page
66 increase in overall entrances through this page
68 increase in organic entrances through this page
19
PATIENT JOURNEYS
Patient Engagement Cycle
21
Strategy = Service Design
22
Benefits of a Patient Journey
Identify prospective patients then assist them
through and shorten the decision-making cycle
for considering treatment
Facilitate pre- and post-treatment education to
drive behavior change
Lead patients to better health outcomes by
keeping them ldquoon trackrdquo and engaging them
much like a retailer would
23
Vision of Patient Journeys
Acquisition
Lead Acquisition
Start Treatment
Successful Outcome
Phase 1A ndash Demand Generation
Pre-Treatment During amp Post Treatment Nurturing
Consult
Phase 2 ndash Improved Clinical
Outcomes and Reimbursements Phase 1B - Lead Nurturing
Acquisition
25 Acquisition
Home Page
Hip
Rep
lac
em
en
t
Request a consult Guides Nurture
Tracks K
nee
Rep
lac
em
en
t Request a consult Guides Nurture
Tracks
Sp
ort
s M
ed
icin
e Treatments PT Pain Mgmt Thank you
Pre-ed
Tracks Treatment
Pre-ed
Tracks Treatment
26
Sport
s
Med
icin
e Diagnosis Guide Diagnosis Tracks Successful
Outcome
Treatment
Diagnosis Guide Diagnosis Tracks Successful
Outcome Treatment
Jo
int
Repla
cem
ent
Healt
h H
ub
27
Bariatrics Journey
28
29
30
EMERGING TECHNOLOGY IN
PATIENT JOURNEYS
Tech Trends of 2015
Internet of Me
Outcome Economy
Platform Revolution
Intelligence Enterprise
Workforce Re-imagined
32
Beacons - Healthcare
Patient information
Equipment tracking
Staff tracking
Hospital navigation and contextual information
Automated check-in for regular patients
33
Beacons are a low-cost piece of hardware that use
battery-friendly low-energy Bluetooth connections to
transmit messages directly to a smartphone or tablet
Next Big Thing Beacons What Theyrsquoll Do For Retail
Digital Out of Home (DOOH)
Cafes
Hospitals
Barsrestaurants
Health clubs
Colleges
Banks
Arenas
Convenience stores
Barber shops
Other public spaces
Watch this video to see how technology is
enabling memorable experiences
34
Digital out of home (DOOH) refers to dynamic media distributed
across placed-based networks in venues including
Apple HealthKit
HealthKit allows apps that provide health and fitness services to share their
data with the new health app and with each other A userrsquos health information
is stored in a centralized and secure location and the user decides which
data should be shared with your app
35
Practical 3D Printing
36
Student Makes 3D Printed Prosthetic Hand for Boy
Hand of a Superhero
A process for making a physical object from a three-
dimensional digital model typically by laying down
many successive thin layers of a material
Augmented Reality
Augmented Reality Demo
The Future of Augmented Reality
Microsoft HoloLens (Part 1)
Microsoft HoloLens (Part 2)
Metaio Solution
37
Augmented reality (AR) is a live direct or indirect view of a physical
real-world environment whose elements are augmented (or
supplemented) by computer-generated sensory input such as
sound video graphics or GPS data
WRAP UP
Dream BIG
Start small
Get fast wins
Build from there
Refine adjust
39
5 Pillars of Digital Maturity
Organizational alignment of strategy
tactics and objectives
Content is the fuel
Technology is the enabler not the solution
A single view of customer
Employee enablement
40
How Do You Know Where You Fall
Ask yourself and others in your organization some
important questions
Quick httpwwwstartspringboardcom
In-depth Facilitated discussion road-mapping session
41
Questions
42
43
How to Get Started
Review your websiteanalytics Connects digital audience to experience
Key questions you should be asking Is my website mobile-friendly Use Google Mobile Friendly Test
What actions do I want my website visitors to take
How are people getting to my website
What content is the most popular on my website
Where are actions currently taking place on my website
Are they actions that I want consumers to take
If I have locations are they easy to navigate to
11
Getting Started
12
Start at the bottom of the funnel and work your way up
Remarketing Set up Remarketing through
Google AnalyticsGoogle AdWords
Paid Search Start with Google AdWords
Add brand terms
Top service lineslocations
Leverage keyword research tool from Google
Organic Search Google My Business
Prospectors
Active Engagers
Re-
engagers
Once You Get Started
13
As you get into the market monitor
and adjust your campaign
Questions to consider Am I targeting the right audience
Metrics ad click-through rate quality score
Is my audience aligned with my message Metrics bounce rate average time on site goal conversion rate
Is my audience doing what I want them to do Metrics goal conversions events goal conversion rate
Key Challenges Lack visibility into basic conversions of digital
marketing efforts
No visibility into return on marketing spend (ROMS)
Acquired two new hospitals that need to be
integrated in 2014-2015
Incumbent agency of 20+ years is creative but lacks
rigor of ROI-driven culture
Key Initiatives Migration of all digital marketing to Bluespiremdash10
service lines
Implementation of call tracking across the system
Consolidation of ROI tracking to Bluespire
Integration of claims data with Bluespire ROI tracking
ldquoFlagshiprdquo health system of Catholic
Health Initiatives third largest health
delivery network in the US
14
Results from Priority Service Lines
Click-
throughs
Bounce
Rate
Pages per
session
Avg Visit
Duration
Bariatrics 9254 3436 15056 36078
Virtual
Urgent Care
4760 6328 991 4760
Family Birth
Center
480 9256 030 1234
Heart 145 2857 4893 145
15
Dashboards by Service Line
16
Before
17
All about us
ldquoOf courserdquo
After
18
Clear calls to
action
Patient-centric content
Early Results
60 increase in overall page views
81 increase in organic page views
30 increase in overall average time on page
50 increase in organic average time on page
66 increase in overall entrances through this page
68 increase in organic entrances through this page
19
PATIENT JOURNEYS
Patient Engagement Cycle
21
Strategy = Service Design
22
Benefits of a Patient Journey
Identify prospective patients then assist them
through and shorten the decision-making cycle
for considering treatment
Facilitate pre- and post-treatment education to
drive behavior change
Lead patients to better health outcomes by
keeping them ldquoon trackrdquo and engaging them
much like a retailer would
23
Vision of Patient Journeys
Acquisition
Lead Acquisition
Start Treatment
Successful Outcome
Phase 1A ndash Demand Generation
Pre-Treatment During amp Post Treatment Nurturing
Consult
Phase 2 ndash Improved Clinical
Outcomes and Reimbursements Phase 1B - Lead Nurturing
Acquisition
25 Acquisition
Home Page
Hip
Rep
lac
em
en
t
Request a consult Guides Nurture
Tracks K
nee
Rep
lac
em
en
t Request a consult Guides Nurture
Tracks
Sp
ort
s M
ed
icin
e Treatments PT Pain Mgmt Thank you
Pre-ed
Tracks Treatment
Pre-ed
Tracks Treatment
26
Sport
s
Med
icin
e Diagnosis Guide Diagnosis Tracks Successful
Outcome
Treatment
Diagnosis Guide Diagnosis Tracks Successful
Outcome Treatment
Jo
int
Repla
cem
ent
Healt
h H
ub
27
Bariatrics Journey
28
29
30
EMERGING TECHNOLOGY IN
PATIENT JOURNEYS
Tech Trends of 2015
Internet of Me
Outcome Economy
Platform Revolution
Intelligence Enterprise
Workforce Re-imagined
32
Beacons - Healthcare
Patient information
Equipment tracking
Staff tracking
Hospital navigation and contextual information
Automated check-in for regular patients
33
Beacons are a low-cost piece of hardware that use
battery-friendly low-energy Bluetooth connections to
transmit messages directly to a smartphone or tablet
Next Big Thing Beacons What Theyrsquoll Do For Retail
Digital Out of Home (DOOH)
Cafes
Hospitals
Barsrestaurants
Health clubs
Colleges
Banks
Arenas
Convenience stores
Barber shops
Other public spaces
Watch this video to see how technology is
enabling memorable experiences
34
Digital out of home (DOOH) refers to dynamic media distributed
across placed-based networks in venues including
Apple HealthKit
HealthKit allows apps that provide health and fitness services to share their
data with the new health app and with each other A userrsquos health information
is stored in a centralized and secure location and the user decides which
data should be shared with your app
35
Practical 3D Printing
36
Student Makes 3D Printed Prosthetic Hand for Boy
Hand of a Superhero
A process for making a physical object from a three-
dimensional digital model typically by laying down
many successive thin layers of a material
Augmented Reality
Augmented Reality Demo
The Future of Augmented Reality
Microsoft HoloLens (Part 1)
Microsoft HoloLens (Part 2)
Metaio Solution
37
Augmented reality (AR) is a live direct or indirect view of a physical
real-world environment whose elements are augmented (or
supplemented) by computer-generated sensory input such as
sound video graphics or GPS data
WRAP UP
Dream BIG
Start small
Get fast wins
Build from there
Refine adjust
39
5 Pillars of Digital Maturity
Organizational alignment of strategy
tactics and objectives
Content is the fuel
Technology is the enabler not the solution
A single view of customer
Employee enablement
40
How Do You Know Where You Fall
Ask yourself and others in your organization some
important questions
Quick httpwwwstartspringboardcom
In-depth Facilitated discussion road-mapping session
41
Questions
42
43
Getting Started
12
Start at the bottom of the funnel and work your way up
Remarketing Set up Remarketing through
Google AnalyticsGoogle AdWords
Paid Search Start with Google AdWords
Add brand terms
Top service lineslocations
Leverage keyword research tool from Google
Organic Search Google My Business
Prospectors
Active Engagers
Re-
engagers
Once You Get Started
13
As you get into the market monitor
and adjust your campaign
Questions to consider Am I targeting the right audience
Metrics ad click-through rate quality score
Is my audience aligned with my message Metrics bounce rate average time on site goal conversion rate
Is my audience doing what I want them to do Metrics goal conversions events goal conversion rate
Key Challenges Lack visibility into basic conversions of digital
marketing efforts
No visibility into return on marketing spend (ROMS)
Acquired two new hospitals that need to be
integrated in 2014-2015
Incumbent agency of 20+ years is creative but lacks
rigor of ROI-driven culture
Key Initiatives Migration of all digital marketing to Bluespiremdash10
service lines
Implementation of call tracking across the system
Consolidation of ROI tracking to Bluespire
Integration of claims data with Bluespire ROI tracking
ldquoFlagshiprdquo health system of Catholic
Health Initiatives third largest health
delivery network in the US
14
Results from Priority Service Lines
Click-
throughs
Bounce
Rate
Pages per
session
Avg Visit
Duration
Bariatrics 9254 3436 15056 36078
Virtual
Urgent Care
4760 6328 991 4760
Family Birth
Center
480 9256 030 1234
Heart 145 2857 4893 145
15
Dashboards by Service Line
16
Before
17
All about us
ldquoOf courserdquo
After
18
Clear calls to
action
Patient-centric content
Early Results
60 increase in overall page views
81 increase in organic page views
30 increase in overall average time on page
50 increase in organic average time on page
66 increase in overall entrances through this page
68 increase in organic entrances through this page
19
PATIENT JOURNEYS
Patient Engagement Cycle
21
Strategy = Service Design
22
Benefits of a Patient Journey
Identify prospective patients then assist them
through and shorten the decision-making cycle
for considering treatment
Facilitate pre- and post-treatment education to
drive behavior change
Lead patients to better health outcomes by
keeping them ldquoon trackrdquo and engaging them
much like a retailer would
23
Vision of Patient Journeys
Acquisition
Lead Acquisition
Start Treatment
Successful Outcome
Phase 1A ndash Demand Generation
Pre-Treatment During amp Post Treatment Nurturing
Consult
Phase 2 ndash Improved Clinical
Outcomes and Reimbursements Phase 1B - Lead Nurturing
Acquisition
25 Acquisition
Home Page
Hip
Rep
lac
em
en
t
Request a consult Guides Nurture
Tracks K
nee
Rep
lac
em
en
t Request a consult Guides Nurture
Tracks
Sp
ort
s M
ed
icin
e Treatments PT Pain Mgmt Thank you
Pre-ed
Tracks Treatment
Pre-ed
Tracks Treatment
26
Sport
s
Med
icin
e Diagnosis Guide Diagnosis Tracks Successful
Outcome
Treatment
Diagnosis Guide Diagnosis Tracks Successful
Outcome Treatment
Jo
int
Repla
cem
ent
Healt
h H
ub
27
Bariatrics Journey
28
29
30
EMERGING TECHNOLOGY IN
PATIENT JOURNEYS
Tech Trends of 2015
Internet of Me
Outcome Economy
Platform Revolution
Intelligence Enterprise
Workforce Re-imagined
32
Beacons - Healthcare
Patient information
Equipment tracking
Staff tracking
Hospital navigation and contextual information
Automated check-in for regular patients
33
Beacons are a low-cost piece of hardware that use
battery-friendly low-energy Bluetooth connections to
transmit messages directly to a smartphone or tablet
Next Big Thing Beacons What Theyrsquoll Do For Retail
Digital Out of Home (DOOH)
Cafes
Hospitals
Barsrestaurants
Health clubs
Colleges
Banks
Arenas
Convenience stores
Barber shops
Other public spaces
Watch this video to see how technology is
enabling memorable experiences
34
Digital out of home (DOOH) refers to dynamic media distributed
across placed-based networks in venues including
Apple HealthKit
HealthKit allows apps that provide health and fitness services to share their
data with the new health app and with each other A userrsquos health information
is stored in a centralized and secure location and the user decides which
data should be shared with your app
35
Practical 3D Printing
36
Student Makes 3D Printed Prosthetic Hand for Boy
Hand of a Superhero
A process for making a physical object from a three-
dimensional digital model typically by laying down
many successive thin layers of a material
Augmented Reality
Augmented Reality Demo
The Future of Augmented Reality
Microsoft HoloLens (Part 1)
Microsoft HoloLens (Part 2)
Metaio Solution
37
Augmented reality (AR) is a live direct or indirect view of a physical
real-world environment whose elements are augmented (or
supplemented) by computer-generated sensory input such as
sound video graphics or GPS data
WRAP UP
Dream BIG
Start small
Get fast wins
Build from there
Refine adjust
39
5 Pillars of Digital Maturity
Organizational alignment of strategy
tactics and objectives
Content is the fuel
Technology is the enabler not the solution
A single view of customer
Employee enablement
40
How Do You Know Where You Fall
Ask yourself and others in your organization some
important questions
Quick httpwwwstartspringboardcom
In-depth Facilitated discussion road-mapping session
41
Questions
42
43
Once You Get Started
13
As you get into the market monitor
and adjust your campaign
Questions to consider Am I targeting the right audience
Metrics ad click-through rate quality score
Is my audience aligned with my message Metrics bounce rate average time on site goal conversion rate
Is my audience doing what I want them to do Metrics goal conversions events goal conversion rate
Key Challenges Lack visibility into basic conversions of digital
marketing efforts
No visibility into return on marketing spend (ROMS)
Acquired two new hospitals that need to be
integrated in 2014-2015
Incumbent agency of 20+ years is creative but lacks
rigor of ROI-driven culture
Key Initiatives Migration of all digital marketing to Bluespiremdash10
service lines
Implementation of call tracking across the system
Consolidation of ROI tracking to Bluespire
Integration of claims data with Bluespire ROI tracking
ldquoFlagshiprdquo health system of Catholic
Health Initiatives third largest health
delivery network in the US
14
Results from Priority Service Lines
Click-
throughs
Bounce
Rate
Pages per
session
Avg Visit
Duration
Bariatrics 9254 3436 15056 36078
Virtual
Urgent Care
4760 6328 991 4760
Family Birth
Center
480 9256 030 1234
Heart 145 2857 4893 145
15
Dashboards by Service Line
16
Before
17
All about us
ldquoOf courserdquo
After
18
Clear calls to
action
Patient-centric content
Early Results
60 increase in overall page views
81 increase in organic page views
30 increase in overall average time on page
50 increase in organic average time on page
66 increase in overall entrances through this page
68 increase in organic entrances through this page
19
PATIENT JOURNEYS
Patient Engagement Cycle
21
Strategy = Service Design
22
Benefits of a Patient Journey
Identify prospective patients then assist them
through and shorten the decision-making cycle
for considering treatment
Facilitate pre- and post-treatment education to
drive behavior change
Lead patients to better health outcomes by
keeping them ldquoon trackrdquo and engaging them
much like a retailer would
23
Vision of Patient Journeys
Acquisition
Lead Acquisition
Start Treatment
Successful Outcome
Phase 1A ndash Demand Generation
Pre-Treatment During amp Post Treatment Nurturing
Consult
Phase 2 ndash Improved Clinical
Outcomes and Reimbursements Phase 1B - Lead Nurturing
Acquisition
25 Acquisition
Home Page
Hip
Rep
lac
em
en
t
Request a consult Guides Nurture
Tracks K
nee
Rep
lac
em
en
t Request a consult Guides Nurture
Tracks
Sp
ort
s M
ed
icin
e Treatments PT Pain Mgmt Thank you
Pre-ed
Tracks Treatment
Pre-ed
Tracks Treatment
26
Sport
s
Med
icin
e Diagnosis Guide Diagnosis Tracks Successful
Outcome
Treatment
Diagnosis Guide Diagnosis Tracks Successful
Outcome Treatment
Jo
int
Repla
cem
ent
Healt
h H
ub
27
Bariatrics Journey
28
29
30
EMERGING TECHNOLOGY IN
PATIENT JOURNEYS
Tech Trends of 2015
Internet of Me
Outcome Economy
Platform Revolution
Intelligence Enterprise
Workforce Re-imagined
32
Beacons - Healthcare
Patient information
Equipment tracking
Staff tracking
Hospital navigation and contextual information
Automated check-in for regular patients
33
Beacons are a low-cost piece of hardware that use
battery-friendly low-energy Bluetooth connections to
transmit messages directly to a smartphone or tablet
Next Big Thing Beacons What Theyrsquoll Do For Retail
Digital Out of Home (DOOH)
Cafes
Hospitals
Barsrestaurants
Health clubs
Colleges
Banks
Arenas
Convenience stores
Barber shops
Other public spaces
Watch this video to see how technology is
enabling memorable experiences
34
Digital out of home (DOOH) refers to dynamic media distributed
across placed-based networks in venues including
Apple HealthKit
HealthKit allows apps that provide health and fitness services to share their
data with the new health app and with each other A userrsquos health information
is stored in a centralized and secure location and the user decides which
data should be shared with your app
35
Practical 3D Printing
36
Student Makes 3D Printed Prosthetic Hand for Boy
Hand of a Superhero
A process for making a physical object from a three-
dimensional digital model typically by laying down
many successive thin layers of a material
Augmented Reality
Augmented Reality Demo
The Future of Augmented Reality
Microsoft HoloLens (Part 1)
Microsoft HoloLens (Part 2)
Metaio Solution
37
Augmented reality (AR) is a live direct or indirect view of a physical
real-world environment whose elements are augmented (or
supplemented) by computer-generated sensory input such as
sound video graphics or GPS data
WRAP UP
Dream BIG
Start small
Get fast wins
Build from there
Refine adjust
39
5 Pillars of Digital Maturity
Organizational alignment of strategy
tactics and objectives
Content is the fuel
Technology is the enabler not the solution
A single view of customer
Employee enablement
40
How Do You Know Where You Fall
Ask yourself and others in your organization some
important questions
Quick httpwwwstartspringboardcom
In-depth Facilitated discussion road-mapping session
41
Questions
42
43
Key Challenges Lack visibility into basic conversions of digital
marketing efforts
No visibility into return on marketing spend (ROMS)
Acquired two new hospitals that need to be
integrated in 2014-2015
Incumbent agency of 20+ years is creative but lacks
rigor of ROI-driven culture
Key Initiatives Migration of all digital marketing to Bluespiremdash10
service lines
Implementation of call tracking across the system
Consolidation of ROI tracking to Bluespire
Integration of claims data with Bluespire ROI tracking
ldquoFlagshiprdquo health system of Catholic
Health Initiatives third largest health
delivery network in the US
14
Results from Priority Service Lines
Click-
throughs
Bounce
Rate
Pages per
session
Avg Visit
Duration
Bariatrics 9254 3436 15056 36078
Virtual
Urgent Care
4760 6328 991 4760
Family Birth
Center
480 9256 030 1234
Heart 145 2857 4893 145
15
Dashboards by Service Line
16
Before
17
All about us
ldquoOf courserdquo
After
18
Clear calls to
action
Patient-centric content
Early Results
60 increase in overall page views
81 increase in organic page views
30 increase in overall average time on page
50 increase in organic average time on page
66 increase in overall entrances through this page
68 increase in organic entrances through this page
19
PATIENT JOURNEYS
Patient Engagement Cycle
21
Strategy = Service Design
22
Benefits of a Patient Journey
Identify prospective patients then assist them
through and shorten the decision-making cycle
for considering treatment
Facilitate pre- and post-treatment education to
drive behavior change
Lead patients to better health outcomes by
keeping them ldquoon trackrdquo and engaging them
much like a retailer would
23
Vision of Patient Journeys
Acquisition
Lead Acquisition
Start Treatment
Successful Outcome
Phase 1A ndash Demand Generation
Pre-Treatment During amp Post Treatment Nurturing
Consult
Phase 2 ndash Improved Clinical
Outcomes and Reimbursements Phase 1B - Lead Nurturing
Acquisition
25 Acquisition
Home Page
Hip
Rep
lac
em
en
t
Request a consult Guides Nurture
Tracks K
nee
Rep
lac
em
en
t Request a consult Guides Nurture
Tracks
Sp
ort
s M
ed
icin
e Treatments PT Pain Mgmt Thank you
Pre-ed
Tracks Treatment
Pre-ed
Tracks Treatment
26
Sport
s
Med
icin
e Diagnosis Guide Diagnosis Tracks Successful
Outcome
Treatment
Diagnosis Guide Diagnosis Tracks Successful
Outcome Treatment
Jo
int
Repla
cem
ent
Healt
h H
ub
27
Bariatrics Journey
28
29
30
EMERGING TECHNOLOGY IN
PATIENT JOURNEYS
Tech Trends of 2015
Internet of Me
Outcome Economy
Platform Revolution
Intelligence Enterprise
Workforce Re-imagined
32
Beacons - Healthcare
Patient information
Equipment tracking
Staff tracking
Hospital navigation and contextual information
Automated check-in for regular patients
33
Beacons are a low-cost piece of hardware that use
battery-friendly low-energy Bluetooth connections to
transmit messages directly to a smartphone or tablet
Next Big Thing Beacons What Theyrsquoll Do For Retail
Digital Out of Home (DOOH)
Cafes
Hospitals
Barsrestaurants
Health clubs
Colleges
Banks
Arenas
Convenience stores
Barber shops
Other public spaces
Watch this video to see how technology is
enabling memorable experiences
34
Digital out of home (DOOH) refers to dynamic media distributed
across placed-based networks in venues including
Apple HealthKit
HealthKit allows apps that provide health and fitness services to share their
data with the new health app and with each other A userrsquos health information
is stored in a centralized and secure location and the user decides which
data should be shared with your app
35
Practical 3D Printing
36
Student Makes 3D Printed Prosthetic Hand for Boy
Hand of a Superhero
A process for making a physical object from a three-
dimensional digital model typically by laying down
many successive thin layers of a material
Augmented Reality
Augmented Reality Demo
The Future of Augmented Reality
Microsoft HoloLens (Part 1)
Microsoft HoloLens (Part 2)
Metaio Solution
37
Augmented reality (AR) is a live direct or indirect view of a physical
real-world environment whose elements are augmented (or
supplemented) by computer-generated sensory input such as
sound video graphics or GPS data
WRAP UP
Dream BIG
Start small
Get fast wins
Build from there
Refine adjust
39
5 Pillars of Digital Maturity
Organizational alignment of strategy
tactics and objectives
Content is the fuel
Technology is the enabler not the solution
A single view of customer
Employee enablement
40
How Do You Know Where You Fall
Ask yourself and others in your organization some
important questions
Quick httpwwwstartspringboardcom
In-depth Facilitated discussion road-mapping session
41
Questions
42
43
Results from Priority Service Lines
Click-
throughs
Bounce
Rate
Pages per
session
Avg Visit
Duration
Bariatrics 9254 3436 15056 36078
Virtual
Urgent Care
4760 6328 991 4760
Family Birth
Center
480 9256 030 1234
Heart 145 2857 4893 145
15
Dashboards by Service Line
16
Before
17
All about us
ldquoOf courserdquo
After
18
Clear calls to
action
Patient-centric content
Early Results
60 increase in overall page views
81 increase in organic page views
30 increase in overall average time on page
50 increase in organic average time on page
66 increase in overall entrances through this page
68 increase in organic entrances through this page
19
PATIENT JOURNEYS
Patient Engagement Cycle
21
Strategy = Service Design
22
Benefits of a Patient Journey
Identify prospective patients then assist them
through and shorten the decision-making cycle
for considering treatment
Facilitate pre- and post-treatment education to
drive behavior change
Lead patients to better health outcomes by
keeping them ldquoon trackrdquo and engaging them
much like a retailer would
23
Vision of Patient Journeys
Acquisition
Lead Acquisition
Start Treatment
Successful Outcome
Phase 1A ndash Demand Generation
Pre-Treatment During amp Post Treatment Nurturing
Consult
Phase 2 ndash Improved Clinical
Outcomes and Reimbursements Phase 1B - Lead Nurturing
Acquisition
25 Acquisition
Home Page
Hip
Rep
lac
em
en
t
Request a consult Guides Nurture
Tracks K
nee
Rep
lac
em
en
t Request a consult Guides Nurture
Tracks
Sp
ort
s M
ed
icin
e Treatments PT Pain Mgmt Thank you
Pre-ed
Tracks Treatment
Pre-ed
Tracks Treatment
26
Sport
s
Med
icin
e Diagnosis Guide Diagnosis Tracks Successful
Outcome
Treatment
Diagnosis Guide Diagnosis Tracks Successful
Outcome Treatment
Jo
int
Repla
cem
ent
Healt
h H
ub
27
Bariatrics Journey
28
29
30
EMERGING TECHNOLOGY IN
PATIENT JOURNEYS
Tech Trends of 2015
Internet of Me
Outcome Economy
Platform Revolution
Intelligence Enterprise
Workforce Re-imagined
32
Beacons - Healthcare
Patient information
Equipment tracking
Staff tracking
Hospital navigation and contextual information
Automated check-in for regular patients
33
Beacons are a low-cost piece of hardware that use
battery-friendly low-energy Bluetooth connections to
transmit messages directly to a smartphone or tablet
Next Big Thing Beacons What Theyrsquoll Do For Retail
Digital Out of Home (DOOH)
Cafes
Hospitals
Barsrestaurants
Health clubs
Colleges
Banks
Arenas
Convenience stores
Barber shops
Other public spaces
Watch this video to see how technology is
enabling memorable experiences
34
Digital out of home (DOOH) refers to dynamic media distributed
across placed-based networks in venues including
Apple HealthKit
HealthKit allows apps that provide health and fitness services to share their
data with the new health app and with each other A userrsquos health information
is stored in a centralized and secure location and the user decides which
data should be shared with your app
35
Practical 3D Printing
36
Student Makes 3D Printed Prosthetic Hand for Boy
Hand of a Superhero
A process for making a physical object from a three-
dimensional digital model typically by laying down
many successive thin layers of a material
Augmented Reality
Augmented Reality Demo
The Future of Augmented Reality
Microsoft HoloLens (Part 1)
Microsoft HoloLens (Part 2)
Metaio Solution
37
Augmented reality (AR) is a live direct or indirect view of a physical
real-world environment whose elements are augmented (or
supplemented) by computer-generated sensory input such as
sound video graphics or GPS data
WRAP UP
Dream BIG
Start small
Get fast wins
Build from there
Refine adjust
39
5 Pillars of Digital Maturity
Organizational alignment of strategy
tactics and objectives
Content is the fuel
Technology is the enabler not the solution
A single view of customer
Employee enablement
40
How Do You Know Where You Fall
Ask yourself and others in your organization some
important questions
Quick httpwwwstartspringboardcom
In-depth Facilitated discussion road-mapping session
41
Questions
42
43
Dashboards by Service Line
16
Before
17
All about us
ldquoOf courserdquo
After
18
Clear calls to
action
Patient-centric content
Early Results
60 increase in overall page views
81 increase in organic page views
30 increase in overall average time on page
50 increase in organic average time on page
66 increase in overall entrances through this page
68 increase in organic entrances through this page
19
PATIENT JOURNEYS
Patient Engagement Cycle
21
Strategy = Service Design
22
Benefits of a Patient Journey
Identify prospective patients then assist them
through and shorten the decision-making cycle
for considering treatment
Facilitate pre- and post-treatment education to
drive behavior change
Lead patients to better health outcomes by
keeping them ldquoon trackrdquo and engaging them
much like a retailer would
23
Vision of Patient Journeys
Acquisition
Lead Acquisition
Start Treatment
Successful Outcome
Phase 1A ndash Demand Generation
Pre-Treatment During amp Post Treatment Nurturing
Consult
Phase 2 ndash Improved Clinical
Outcomes and Reimbursements Phase 1B - Lead Nurturing
Acquisition
25 Acquisition
Home Page
Hip
Rep
lac
em
en
t
Request a consult Guides Nurture
Tracks K
nee
Rep
lac
em
en
t Request a consult Guides Nurture
Tracks
Sp
ort
s M
ed
icin
e Treatments PT Pain Mgmt Thank you
Pre-ed
Tracks Treatment
Pre-ed
Tracks Treatment
26
Sport
s
Med
icin
e Diagnosis Guide Diagnosis Tracks Successful
Outcome
Treatment
Diagnosis Guide Diagnosis Tracks Successful
Outcome Treatment
Jo
int
Repla
cem
ent
Healt
h H
ub
27
Bariatrics Journey
28
29
30
EMERGING TECHNOLOGY IN
PATIENT JOURNEYS
Tech Trends of 2015
Internet of Me
Outcome Economy
Platform Revolution
Intelligence Enterprise
Workforce Re-imagined
32
Beacons - Healthcare
Patient information
Equipment tracking
Staff tracking
Hospital navigation and contextual information
Automated check-in for regular patients
33
Beacons are a low-cost piece of hardware that use
battery-friendly low-energy Bluetooth connections to
transmit messages directly to a smartphone or tablet
Next Big Thing Beacons What Theyrsquoll Do For Retail
Digital Out of Home (DOOH)
Cafes
Hospitals
Barsrestaurants
Health clubs
Colleges
Banks
Arenas
Convenience stores
Barber shops
Other public spaces
Watch this video to see how technology is
enabling memorable experiences
34
Digital out of home (DOOH) refers to dynamic media distributed
across placed-based networks in venues including
Apple HealthKit
HealthKit allows apps that provide health and fitness services to share their
data with the new health app and with each other A userrsquos health information
is stored in a centralized and secure location and the user decides which
data should be shared with your app
35
Practical 3D Printing
36
Student Makes 3D Printed Prosthetic Hand for Boy
Hand of a Superhero
A process for making a physical object from a three-
dimensional digital model typically by laying down
many successive thin layers of a material
Augmented Reality
Augmented Reality Demo
The Future of Augmented Reality
Microsoft HoloLens (Part 1)
Microsoft HoloLens (Part 2)
Metaio Solution
37
Augmented reality (AR) is a live direct or indirect view of a physical
real-world environment whose elements are augmented (or
supplemented) by computer-generated sensory input such as
sound video graphics or GPS data
WRAP UP
Dream BIG
Start small
Get fast wins
Build from there
Refine adjust
39
5 Pillars of Digital Maturity
Organizational alignment of strategy
tactics and objectives
Content is the fuel
Technology is the enabler not the solution
A single view of customer
Employee enablement
40
How Do You Know Where You Fall
Ask yourself and others in your organization some
important questions
Quick httpwwwstartspringboardcom
In-depth Facilitated discussion road-mapping session
41
Questions
42
43
Before
17
All about us
ldquoOf courserdquo
After
18
Clear calls to
action
Patient-centric content
Early Results
60 increase in overall page views
81 increase in organic page views
30 increase in overall average time on page
50 increase in organic average time on page
66 increase in overall entrances through this page
68 increase in organic entrances through this page
19
PATIENT JOURNEYS
Patient Engagement Cycle
21
Strategy = Service Design
22
Benefits of a Patient Journey
Identify prospective patients then assist them
through and shorten the decision-making cycle
for considering treatment
Facilitate pre- and post-treatment education to
drive behavior change
Lead patients to better health outcomes by
keeping them ldquoon trackrdquo and engaging them
much like a retailer would
23
Vision of Patient Journeys
Acquisition
Lead Acquisition
Start Treatment
Successful Outcome
Phase 1A ndash Demand Generation
Pre-Treatment During amp Post Treatment Nurturing
Consult
Phase 2 ndash Improved Clinical
Outcomes and Reimbursements Phase 1B - Lead Nurturing
Acquisition
25 Acquisition
Home Page
Hip
Rep
lac
em
en
t
Request a consult Guides Nurture
Tracks K
nee
Rep
lac
em
en
t Request a consult Guides Nurture
Tracks
Sp
ort
s M
ed
icin
e Treatments PT Pain Mgmt Thank you
Pre-ed
Tracks Treatment
Pre-ed
Tracks Treatment
26
Sport
s
Med
icin
e Diagnosis Guide Diagnosis Tracks Successful
Outcome
Treatment
Diagnosis Guide Diagnosis Tracks Successful
Outcome Treatment
Jo
int
Repla
cem
ent
Healt
h H
ub
27
Bariatrics Journey
28
29
30
EMERGING TECHNOLOGY IN
PATIENT JOURNEYS
Tech Trends of 2015
Internet of Me
Outcome Economy
Platform Revolution
Intelligence Enterprise
Workforce Re-imagined
32
Beacons - Healthcare
Patient information
Equipment tracking
Staff tracking
Hospital navigation and contextual information
Automated check-in for regular patients
33
Beacons are a low-cost piece of hardware that use
battery-friendly low-energy Bluetooth connections to
transmit messages directly to a smartphone or tablet
Next Big Thing Beacons What Theyrsquoll Do For Retail
Digital Out of Home (DOOH)
Cafes
Hospitals
Barsrestaurants
Health clubs
Colleges
Banks
Arenas
Convenience stores
Barber shops
Other public spaces
Watch this video to see how technology is
enabling memorable experiences
34
Digital out of home (DOOH) refers to dynamic media distributed
across placed-based networks in venues including
Apple HealthKit
HealthKit allows apps that provide health and fitness services to share their
data with the new health app and with each other A userrsquos health information
is stored in a centralized and secure location and the user decides which
data should be shared with your app
35
Practical 3D Printing
36
Student Makes 3D Printed Prosthetic Hand for Boy
Hand of a Superhero
A process for making a physical object from a three-
dimensional digital model typically by laying down
many successive thin layers of a material
Augmented Reality
Augmented Reality Demo
The Future of Augmented Reality
Microsoft HoloLens (Part 1)
Microsoft HoloLens (Part 2)
Metaio Solution
37
Augmented reality (AR) is a live direct or indirect view of a physical
real-world environment whose elements are augmented (or
supplemented) by computer-generated sensory input such as
sound video graphics or GPS data
WRAP UP
Dream BIG
Start small
Get fast wins
Build from there
Refine adjust
39
5 Pillars of Digital Maturity
Organizational alignment of strategy
tactics and objectives
Content is the fuel
Technology is the enabler not the solution
A single view of customer
Employee enablement
40
How Do You Know Where You Fall
Ask yourself and others in your organization some
important questions
Quick httpwwwstartspringboardcom
In-depth Facilitated discussion road-mapping session
41
Questions
42
43
After
18
Clear calls to
action
Patient-centric content
Early Results
60 increase in overall page views
81 increase in organic page views
30 increase in overall average time on page
50 increase in organic average time on page
66 increase in overall entrances through this page
68 increase in organic entrances through this page
19
PATIENT JOURNEYS
Patient Engagement Cycle
21
Strategy = Service Design
22
Benefits of a Patient Journey
Identify prospective patients then assist them
through and shorten the decision-making cycle
for considering treatment
Facilitate pre- and post-treatment education to
drive behavior change
Lead patients to better health outcomes by
keeping them ldquoon trackrdquo and engaging them
much like a retailer would
23
Vision of Patient Journeys
Acquisition
Lead Acquisition
Start Treatment
Successful Outcome
Phase 1A ndash Demand Generation
Pre-Treatment During amp Post Treatment Nurturing
Consult
Phase 2 ndash Improved Clinical
Outcomes and Reimbursements Phase 1B - Lead Nurturing
Acquisition
25 Acquisition
Home Page
Hip
Rep
lac
em
en
t
Request a consult Guides Nurture
Tracks K
nee
Rep
lac
em
en
t Request a consult Guides Nurture
Tracks
Sp
ort
s M
ed
icin
e Treatments PT Pain Mgmt Thank you
Pre-ed
Tracks Treatment
Pre-ed
Tracks Treatment
26
Sport
s
Med
icin
e Diagnosis Guide Diagnosis Tracks Successful
Outcome
Treatment
Diagnosis Guide Diagnosis Tracks Successful
Outcome Treatment
Jo
int
Repla
cem
ent
Healt
h H
ub
27
Bariatrics Journey
28
29
30
EMERGING TECHNOLOGY IN
PATIENT JOURNEYS
Tech Trends of 2015
Internet of Me
Outcome Economy
Platform Revolution
Intelligence Enterprise
Workforce Re-imagined
32
Beacons - Healthcare
Patient information
Equipment tracking
Staff tracking
Hospital navigation and contextual information
Automated check-in for regular patients
33
Beacons are a low-cost piece of hardware that use
battery-friendly low-energy Bluetooth connections to
transmit messages directly to a smartphone or tablet
Next Big Thing Beacons What Theyrsquoll Do For Retail
Digital Out of Home (DOOH)
Cafes
Hospitals
Barsrestaurants
Health clubs
Colleges
Banks
Arenas
Convenience stores
Barber shops
Other public spaces
Watch this video to see how technology is
enabling memorable experiences
34
Digital out of home (DOOH) refers to dynamic media distributed
across placed-based networks in venues including
Apple HealthKit
HealthKit allows apps that provide health and fitness services to share their
data with the new health app and with each other A userrsquos health information
is stored in a centralized and secure location and the user decides which
data should be shared with your app
35
Practical 3D Printing
36
Student Makes 3D Printed Prosthetic Hand for Boy
Hand of a Superhero
A process for making a physical object from a three-
dimensional digital model typically by laying down
many successive thin layers of a material
Augmented Reality
Augmented Reality Demo
The Future of Augmented Reality
Microsoft HoloLens (Part 1)
Microsoft HoloLens (Part 2)
Metaio Solution
37
Augmented reality (AR) is a live direct or indirect view of a physical
real-world environment whose elements are augmented (or
supplemented) by computer-generated sensory input such as
sound video graphics or GPS data
WRAP UP
Dream BIG
Start small
Get fast wins
Build from there
Refine adjust
39
5 Pillars of Digital Maturity
Organizational alignment of strategy
tactics and objectives
Content is the fuel
Technology is the enabler not the solution
A single view of customer
Employee enablement
40
How Do You Know Where You Fall
Ask yourself and others in your organization some
important questions
Quick httpwwwstartspringboardcom
In-depth Facilitated discussion road-mapping session
41
Questions
42
43
Early Results
60 increase in overall page views
81 increase in organic page views
30 increase in overall average time on page
50 increase in organic average time on page
66 increase in overall entrances through this page
68 increase in organic entrances through this page
19
PATIENT JOURNEYS
Patient Engagement Cycle
21
Strategy = Service Design
22
Benefits of a Patient Journey
Identify prospective patients then assist them
through and shorten the decision-making cycle
for considering treatment
Facilitate pre- and post-treatment education to
drive behavior change
Lead patients to better health outcomes by
keeping them ldquoon trackrdquo and engaging them
much like a retailer would
23
Vision of Patient Journeys
Acquisition
Lead Acquisition
Start Treatment
Successful Outcome
Phase 1A ndash Demand Generation
Pre-Treatment During amp Post Treatment Nurturing
Consult
Phase 2 ndash Improved Clinical
Outcomes and Reimbursements Phase 1B - Lead Nurturing
Acquisition
25 Acquisition
Home Page
Hip
Rep
lac
em
en
t
Request a consult Guides Nurture
Tracks K
nee
Rep
lac
em
en
t Request a consult Guides Nurture
Tracks
Sp
ort
s M
ed
icin
e Treatments PT Pain Mgmt Thank you
Pre-ed
Tracks Treatment
Pre-ed
Tracks Treatment
26
Sport
s
Med
icin
e Diagnosis Guide Diagnosis Tracks Successful
Outcome
Treatment
Diagnosis Guide Diagnosis Tracks Successful
Outcome Treatment
Jo
int
Repla
cem
ent
Healt
h H
ub
27
Bariatrics Journey
28
29
30
EMERGING TECHNOLOGY IN
PATIENT JOURNEYS
Tech Trends of 2015
Internet of Me
Outcome Economy
Platform Revolution
Intelligence Enterprise
Workforce Re-imagined
32
Beacons - Healthcare
Patient information
Equipment tracking
Staff tracking
Hospital navigation and contextual information
Automated check-in for regular patients
33
Beacons are a low-cost piece of hardware that use
battery-friendly low-energy Bluetooth connections to
transmit messages directly to a smartphone or tablet
Next Big Thing Beacons What Theyrsquoll Do For Retail
Digital Out of Home (DOOH)
Cafes
Hospitals
Barsrestaurants
Health clubs
Colleges
Banks
Arenas
Convenience stores
Barber shops
Other public spaces
Watch this video to see how technology is
enabling memorable experiences
34
Digital out of home (DOOH) refers to dynamic media distributed
across placed-based networks in venues including
Apple HealthKit
HealthKit allows apps that provide health and fitness services to share their
data with the new health app and with each other A userrsquos health information
is stored in a centralized and secure location and the user decides which
data should be shared with your app
35
Practical 3D Printing
36
Student Makes 3D Printed Prosthetic Hand for Boy
Hand of a Superhero
A process for making a physical object from a three-
dimensional digital model typically by laying down
many successive thin layers of a material
Augmented Reality
Augmented Reality Demo
The Future of Augmented Reality
Microsoft HoloLens (Part 1)
Microsoft HoloLens (Part 2)
Metaio Solution
37
Augmented reality (AR) is a live direct or indirect view of a physical
real-world environment whose elements are augmented (or
supplemented) by computer-generated sensory input such as
sound video graphics or GPS data
WRAP UP
Dream BIG
Start small
Get fast wins
Build from there
Refine adjust
39
5 Pillars of Digital Maturity
Organizational alignment of strategy
tactics and objectives
Content is the fuel
Technology is the enabler not the solution
A single view of customer
Employee enablement
40
How Do You Know Where You Fall
Ask yourself and others in your organization some
important questions
Quick httpwwwstartspringboardcom
In-depth Facilitated discussion road-mapping session
41
Questions
42
43
PATIENT JOURNEYS
Patient Engagement Cycle
21
Strategy = Service Design
22
Benefits of a Patient Journey
Identify prospective patients then assist them
through and shorten the decision-making cycle
for considering treatment
Facilitate pre- and post-treatment education to
drive behavior change
Lead patients to better health outcomes by
keeping them ldquoon trackrdquo and engaging them
much like a retailer would
23
Vision of Patient Journeys
Acquisition
Lead Acquisition
Start Treatment
Successful Outcome
Phase 1A ndash Demand Generation
Pre-Treatment During amp Post Treatment Nurturing
Consult
Phase 2 ndash Improved Clinical
Outcomes and Reimbursements Phase 1B - Lead Nurturing
Acquisition
25 Acquisition
Home Page
Hip
Rep
lac
em
en
t
Request a consult Guides Nurture
Tracks K
nee
Rep
lac
em
en
t Request a consult Guides Nurture
Tracks
Sp
ort
s M
ed
icin
e Treatments PT Pain Mgmt Thank you
Pre-ed
Tracks Treatment
Pre-ed
Tracks Treatment
26
Sport
s
Med
icin
e Diagnosis Guide Diagnosis Tracks Successful
Outcome
Treatment
Diagnosis Guide Diagnosis Tracks Successful
Outcome Treatment
Jo
int
Repla
cem
ent
Healt
h H
ub
27
Bariatrics Journey
28
29
30
EMERGING TECHNOLOGY IN
PATIENT JOURNEYS
Tech Trends of 2015
Internet of Me
Outcome Economy
Platform Revolution
Intelligence Enterprise
Workforce Re-imagined
32
Beacons - Healthcare
Patient information
Equipment tracking
Staff tracking
Hospital navigation and contextual information
Automated check-in for regular patients
33
Beacons are a low-cost piece of hardware that use
battery-friendly low-energy Bluetooth connections to
transmit messages directly to a smartphone or tablet
Next Big Thing Beacons What Theyrsquoll Do For Retail
Digital Out of Home (DOOH)
Cafes
Hospitals
Barsrestaurants
Health clubs
Colleges
Banks
Arenas
Convenience stores
Barber shops
Other public spaces
Watch this video to see how technology is
enabling memorable experiences
34
Digital out of home (DOOH) refers to dynamic media distributed
across placed-based networks in venues including
Apple HealthKit
HealthKit allows apps that provide health and fitness services to share their
data with the new health app and with each other A userrsquos health information
is stored in a centralized and secure location and the user decides which
data should be shared with your app
35
Practical 3D Printing
36
Student Makes 3D Printed Prosthetic Hand for Boy
Hand of a Superhero
A process for making a physical object from a three-
dimensional digital model typically by laying down
many successive thin layers of a material
Augmented Reality
Augmented Reality Demo
The Future of Augmented Reality
Microsoft HoloLens (Part 1)
Microsoft HoloLens (Part 2)
Metaio Solution
37
Augmented reality (AR) is a live direct or indirect view of a physical
real-world environment whose elements are augmented (or
supplemented) by computer-generated sensory input such as
sound video graphics or GPS data
WRAP UP
Dream BIG
Start small
Get fast wins
Build from there
Refine adjust
39
5 Pillars of Digital Maturity
Organizational alignment of strategy
tactics and objectives
Content is the fuel
Technology is the enabler not the solution
A single view of customer
Employee enablement
40
How Do You Know Where You Fall
Ask yourself and others in your organization some
important questions
Quick httpwwwstartspringboardcom
In-depth Facilitated discussion road-mapping session
41
Questions
42
43
Patient Engagement Cycle
21
Strategy = Service Design
22
Benefits of a Patient Journey
Identify prospective patients then assist them
through and shorten the decision-making cycle
for considering treatment
Facilitate pre- and post-treatment education to
drive behavior change
Lead patients to better health outcomes by
keeping them ldquoon trackrdquo and engaging them
much like a retailer would
23
Vision of Patient Journeys
Acquisition
Lead Acquisition
Start Treatment
Successful Outcome
Phase 1A ndash Demand Generation
Pre-Treatment During amp Post Treatment Nurturing
Consult
Phase 2 ndash Improved Clinical
Outcomes and Reimbursements Phase 1B - Lead Nurturing
Acquisition
25 Acquisition
Home Page
Hip
Rep
lac
em
en
t
Request a consult Guides Nurture
Tracks K
nee
Rep
lac
em
en
t Request a consult Guides Nurture
Tracks
Sp
ort
s M
ed
icin
e Treatments PT Pain Mgmt Thank you
Pre-ed
Tracks Treatment
Pre-ed
Tracks Treatment
26
Sport
s
Med
icin
e Diagnosis Guide Diagnosis Tracks Successful
Outcome
Treatment
Diagnosis Guide Diagnosis Tracks Successful
Outcome Treatment
Jo
int
Repla
cem
ent
Healt
h H
ub
27
Bariatrics Journey
28
29
30
EMERGING TECHNOLOGY IN
PATIENT JOURNEYS
Tech Trends of 2015
Internet of Me
Outcome Economy
Platform Revolution
Intelligence Enterprise
Workforce Re-imagined
32
Beacons - Healthcare
Patient information
Equipment tracking
Staff tracking
Hospital navigation and contextual information
Automated check-in for regular patients
33
Beacons are a low-cost piece of hardware that use
battery-friendly low-energy Bluetooth connections to
transmit messages directly to a smartphone or tablet
Next Big Thing Beacons What Theyrsquoll Do For Retail
Digital Out of Home (DOOH)
Cafes
Hospitals
Barsrestaurants
Health clubs
Colleges
Banks
Arenas
Convenience stores
Barber shops
Other public spaces
Watch this video to see how technology is
enabling memorable experiences
34
Digital out of home (DOOH) refers to dynamic media distributed
across placed-based networks in venues including
Apple HealthKit
HealthKit allows apps that provide health and fitness services to share their
data with the new health app and with each other A userrsquos health information
is stored in a centralized and secure location and the user decides which
data should be shared with your app
35
Practical 3D Printing
36
Student Makes 3D Printed Prosthetic Hand for Boy
Hand of a Superhero
A process for making a physical object from a three-
dimensional digital model typically by laying down
many successive thin layers of a material
Augmented Reality
Augmented Reality Demo
The Future of Augmented Reality
Microsoft HoloLens (Part 1)
Microsoft HoloLens (Part 2)
Metaio Solution
37
Augmented reality (AR) is a live direct or indirect view of a physical
real-world environment whose elements are augmented (or
supplemented) by computer-generated sensory input such as
sound video graphics or GPS data
WRAP UP
Dream BIG
Start small
Get fast wins
Build from there
Refine adjust
39
5 Pillars of Digital Maturity
Organizational alignment of strategy
tactics and objectives
Content is the fuel
Technology is the enabler not the solution
A single view of customer
Employee enablement
40
How Do You Know Where You Fall
Ask yourself and others in your organization some
important questions
Quick httpwwwstartspringboardcom
In-depth Facilitated discussion road-mapping session
41
Questions
42
43
Strategy = Service Design
22
Benefits of a Patient Journey
Identify prospective patients then assist them
through and shorten the decision-making cycle
for considering treatment
Facilitate pre- and post-treatment education to
drive behavior change
Lead patients to better health outcomes by
keeping them ldquoon trackrdquo and engaging them
much like a retailer would
23
Vision of Patient Journeys
Acquisition
Lead Acquisition
Start Treatment
Successful Outcome
Phase 1A ndash Demand Generation
Pre-Treatment During amp Post Treatment Nurturing
Consult
Phase 2 ndash Improved Clinical
Outcomes and Reimbursements Phase 1B - Lead Nurturing
Acquisition
25 Acquisition
Home Page
Hip
Rep
lac
em
en
t
Request a consult Guides Nurture
Tracks K
nee
Rep
lac
em
en
t Request a consult Guides Nurture
Tracks
Sp
ort
s M
ed
icin
e Treatments PT Pain Mgmt Thank you
Pre-ed
Tracks Treatment
Pre-ed
Tracks Treatment
26
Sport
s
Med
icin
e Diagnosis Guide Diagnosis Tracks Successful
Outcome
Treatment
Diagnosis Guide Diagnosis Tracks Successful
Outcome Treatment
Jo
int
Repla
cem
ent
Healt
h H
ub
27
Bariatrics Journey
28
29
30
EMERGING TECHNOLOGY IN
PATIENT JOURNEYS
Tech Trends of 2015
Internet of Me
Outcome Economy
Platform Revolution
Intelligence Enterprise
Workforce Re-imagined
32
Beacons - Healthcare
Patient information
Equipment tracking
Staff tracking
Hospital navigation and contextual information
Automated check-in for regular patients
33
Beacons are a low-cost piece of hardware that use
battery-friendly low-energy Bluetooth connections to
transmit messages directly to a smartphone or tablet
Next Big Thing Beacons What Theyrsquoll Do For Retail
Digital Out of Home (DOOH)
Cafes
Hospitals
Barsrestaurants
Health clubs
Colleges
Banks
Arenas
Convenience stores
Barber shops
Other public spaces
Watch this video to see how technology is
enabling memorable experiences
34
Digital out of home (DOOH) refers to dynamic media distributed
across placed-based networks in venues including
Apple HealthKit
HealthKit allows apps that provide health and fitness services to share their
data with the new health app and with each other A userrsquos health information
is stored in a centralized and secure location and the user decides which
data should be shared with your app
35
Practical 3D Printing
36
Student Makes 3D Printed Prosthetic Hand for Boy
Hand of a Superhero
A process for making a physical object from a three-
dimensional digital model typically by laying down
many successive thin layers of a material
Augmented Reality
Augmented Reality Demo
The Future of Augmented Reality
Microsoft HoloLens (Part 1)
Microsoft HoloLens (Part 2)
Metaio Solution
37
Augmented reality (AR) is a live direct or indirect view of a physical
real-world environment whose elements are augmented (or
supplemented) by computer-generated sensory input such as
sound video graphics or GPS data
WRAP UP
Dream BIG
Start small
Get fast wins
Build from there
Refine adjust
39
5 Pillars of Digital Maturity
Organizational alignment of strategy
tactics and objectives
Content is the fuel
Technology is the enabler not the solution
A single view of customer
Employee enablement
40
How Do You Know Where You Fall
Ask yourself and others in your organization some
important questions
Quick httpwwwstartspringboardcom
In-depth Facilitated discussion road-mapping session
41
Questions
42
43
Benefits of a Patient Journey
Identify prospective patients then assist them
through and shorten the decision-making cycle
for considering treatment
Facilitate pre- and post-treatment education to
drive behavior change
Lead patients to better health outcomes by
keeping them ldquoon trackrdquo and engaging them
much like a retailer would
23
Vision of Patient Journeys
Acquisition
Lead Acquisition
Start Treatment
Successful Outcome
Phase 1A ndash Demand Generation
Pre-Treatment During amp Post Treatment Nurturing
Consult
Phase 2 ndash Improved Clinical
Outcomes and Reimbursements Phase 1B - Lead Nurturing
Acquisition
25 Acquisition
Home Page
Hip
Rep
lac
em
en
t
Request a consult Guides Nurture
Tracks K
nee
Rep
lac
em
en
t Request a consult Guides Nurture
Tracks
Sp
ort
s M
ed
icin
e Treatments PT Pain Mgmt Thank you
Pre-ed
Tracks Treatment
Pre-ed
Tracks Treatment
26
Sport
s
Med
icin
e Diagnosis Guide Diagnosis Tracks Successful
Outcome
Treatment
Diagnosis Guide Diagnosis Tracks Successful
Outcome Treatment
Jo
int
Repla
cem
ent
Healt
h H
ub
27
Bariatrics Journey
28
29
30
EMERGING TECHNOLOGY IN
PATIENT JOURNEYS
Tech Trends of 2015
Internet of Me
Outcome Economy
Platform Revolution
Intelligence Enterprise
Workforce Re-imagined
32
Beacons - Healthcare
Patient information
Equipment tracking
Staff tracking
Hospital navigation and contextual information
Automated check-in for regular patients
33
Beacons are a low-cost piece of hardware that use
battery-friendly low-energy Bluetooth connections to
transmit messages directly to a smartphone or tablet
Next Big Thing Beacons What Theyrsquoll Do For Retail
Digital Out of Home (DOOH)
Cafes
Hospitals
Barsrestaurants
Health clubs
Colleges
Banks
Arenas
Convenience stores
Barber shops
Other public spaces
Watch this video to see how technology is
enabling memorable experiences
34
Digital out of home (DOOH) refers to dynamic media distributed
across placed-based networks in venues including
Apple HealthKit
HealthKit allows apps that provide health and fitness services to share their
data with the new health app and with each other A userrsquos health information
is stored in a centralized and secure location and the user decides which
data should be shared with your app
35
Practical 3D Printing
36
Student Makes 3D Printed Prosthetic Hand for Boy
Hand of a Superhero
A process for making a physical object from a three-
dimensional digital model typically by laying down
many successive thin layers of a material
Augmented Reality
Augmented Reality Demo
The Future of Augmented Reality
Microsoft HoloLens (Part 1)
Microsoft HoloLens (Part 2)
Metaio Solution
37
Augmented reality (AR) is a live direct or indirect view of a physical
real-world environment whose elements are augmented (or
supplemented) by computer-generated sensory input such as
sound video graphics or GPS data
WRAP UP
Dream BIG
Start small
Get fast wins
Build from there
Refine adjust
39
5 Pillars of Digital Maturity
Organizational alignment of strategy
tactics and objectives
Content is the fuel
Technology is the enabler not the solution
A single view of customer
Employee enablement
40
How Do You Know Where You Fall
Ask yourself and others in your organization some
important questions
Quick httpwwwstartspringboardcom
In-depth Facilitated discussion road-mapping session
41
Questions
42
43
Vision of Patient Journeys
Acquisition
Lead Acquisition
Start Treatment
Successful Outcome
Phase 1A ndash Demand Generation
Pre-Treatment During amp Post Treatment Nurturing
Consult
Phase 2 ndash Improved Clinical
Outcomes and Reimbursements Phase 1B - Lead Nurturing
Acquisition
25 Acquisition
Home Page
Hip
Rep
lac
em
en
t
Request a consult Guides Nurture
Tracks K
nee
Rep
lac
em
en
t Request a consult Guides Nurture
Tracks
Sp
ort
s M
ed
icin
e Treatments PT Pain Mgmt Thank you
Pre-ed
Tracks Treatment
Pre-ed
Tracks Treatment
26
Sport
s
Med
icin
e Diagnosis Guide Diagnosis Tracks Successful
Outcome
Treatment
Diagnosis Guide Diagnosis Tracks Successful
Outcome Treatment
Jo
int
Repla
cem
ent
Healt
h H
ub
27
Bariatrics Journey
28
29
30
EMERGING TECHNOLOGY IN
PATIENT JOURNEYS
Tech Trends of 2015
Internet of Me
Outcome Economy
Platform Revolution
Intelligence Enterprise
Workforce Re-imagined
32
Beacons - Healthcare
Patient information
Equipment tracking
Staff tracking
Hospital navigation and contextual information
Automated check-in for regular patients
33
Beacons are a low-cost piece of hardware that use
battery-friendly low-energy Bluetooth connections to
transmit messages directly to a smartphone or tablet
Next Big Thing Beacons What Theyrsquoll Do For Retail
Digital Out of Home (DOOH)
Cafes
Hospitals
Barsrestaurants
Health clubs
Colleges
Banks
Arenas
Convenience stores
Barber shops
Other public spaces
Watch this video to see how technology is
enabling memorable experiences
34
Digital out of home (DOOH) refers to dynamic media distributed
across placed-based networks in venues including
Apple HealthKit
HealthKit allows apps that provide health and fitness services to share their
data with the new health app and with each other A userrsquos health information
is stored in a centralized and secure location and the user decides which
data should be shared with your app
35
Practical 3D Printing
36
Student Makes 3D Printed Prosthetic Hand for Boy
Hand of a Superhero
A process for making a physical object from a three-
dimensional digital model typically by laying down
many successive thin layers of a material
Augmented Reality
Augmented Reality Demo
The Future of Augmented Reality
Microsoft HoloLens (Part 1)
Microsoft HoloLens (Part 2)
Metaio Solution
37
Augmented reality (AR) is a live direct or indirect view of a physical
real-world environment whose elements are augmented (or
supplemented) by computer-generated sensory input such as
sound video graphics or GPS data
WRAP UP
Dream BIG
Start small
Get fast wins
Build from there
Refine adjust
39
5 Pillars of Digital Maturity
Organizational alignment of strategy
tactics and objectives
Content is the fuel
Technology is the enabler not the solution
A single view of customer
Employee enablement
40
How Do You Know Where You Fall
Ask yourself and others in your organization some
important questions
Quick httpwwwstartspringboardcom
In-depth Facilitated discussion road-mapping session
41
Questions
42
43
Acquisition
25 Acquisition
Home Page
Hip
Rep
lac
em
en
t
Request a consult Guides Nurture
Tracks K
nee
Rep
lac
em
en
t Request a consult Guides Nurture
Tracks
Sp
ort
s M
ed
icin
e Treatments PT Pain Mgmt Thank you
Pre-ed
Tracks Treatment
Pre-ed
Tracks Treatment
26
Sport
s
Med
icin
e Diagnosis Guide Diagnosis Tracks Successful
Outcome
Treatment
Diagnosis Guide Diagnosis Tracks Successful
Outcome Treatment
Jo
int
Repla
cem
ent
Healt
h H
ub
27
Bariatrics Journey
28
29
30
EMERGING TECHNOLOGY IN
PATIENT JOURNEYS
Tech Trends of 2015
Internet of Me
Outcome Economy
Platform Revolution
Intelligence Enterprise
Workforce Re-imagined
32
Beacons - Healthcare
Patient information
Equipment tracking
Staff tracking
Hospital navigation and contextual information
Automated check-in for regular patients
33
Beacons are a low-cost piece of hardware that use
battery-friendly low-energy Bluetooth connections to
transmit messages directly to a smartphone or tablet
Next Big Thing Beacons What Theyrsquoll Do For Retail
Digital Out of Home (DOOH)
Cafes
Hospitals
Barsrestaurants
Health clubs
Colleges
Banks
Arenas
Convenience stores
Barber shops
Other public spaces
Watch this video to see how technology is
enabling memorable experiences
34
Digital out of home (DOOH) refers to dynamic media distributed
across placed-based networks in venues including
Apple HealthKit
HealthKit allows apps that provide health and fitness services to share their
data with the new health app and with each other A userrsquos health information
is stored in a centralized and secure location and the user decides which
data should be shared with your app
35
Practical 3D Printing
36
Student Makes 3D Printed Prosthetic Hand for Boy
Hand of a Superhero
A process for making a physical object from a three-
dimensional digital model typically by laying down
many successive thin layers of a material
Augmented Reality
Augmented Reality Demo
The Future of Augmented Reality
Microsoft HoloLens (Part 1)
Microsoft HoloLens (Part 2)
Metaio Solution
37
Augmented reality (AR) is a live direct or indirect view of a physical
real-world environment whose elements are augmented (or
supplemented) by computer-generated sensory input such as
sound video graphics or GPS data
WRAP UP
Dream BIG
Start small
Get fast wins
Build from there
Refine adjust
39
5 Pillars of Digital Maturity
Organizational alignment of strategy
tactics and objectives
Content is the fuel
Technology is the enabler not the solution
A single view of customer
Employee enablement
40
How Do You Know Where You Fall
Ask yourself and others in your organization some
important questions
Quick httpwwwstartspringboardcom
In-depth Facilitated discussion road-mapping session
41
Questions
42
43
Home Page
Hip
Rep
lac
em
en
t
Request a consult Guides Nurture
Tracks K
nee
Rep
lac
em
en
t Request a consult Guides Nurture
Tracks
Sp
ort
s M
ed
icin
e Treatments PT Pain Mgmt Thank you
Pre-ed
Tracks Treatment
Pre-ed
Tracks Treatment
26
Sport
s
Med
icin
e Diagnosis Guide Diagnosis Tracks Successful
Outcome
Treatment
Diagnosis Guide Diagnosis Tracks Successful
Outcome Treatment
Jo
int
Repla
cem
ent
Healt
h H
ub
27
Bariatrics Journey
28
29
30
EMERGING TECHNOLOGY IN
PATIENT JOURNEYS
Tech Trends of 2015
Internet of Me
Outcome Economy
Platform Revolution
Intelligence Enterprise
Workforce Re-imagined
32
Beacons - Healthcare
Patient information
Equipment tracking
Staff tracking
Hospital navigation and contextual information
Automated check-in for regular patients
33
Beacons are a low-cost piece of hardware that use
battery-friendly low-energy Bluetooth connections to
transmit messages directly to a smartphone or tablet
Next Big Thing Beacons What Theyrsquoll Do For Retail
Digital Out of Home (DOOH)
Cafes
Hospitals
Barsrestaurants
Health clubs
Colleges
Banks
Arenas
Convenience stores
Barber shops
Other public spaces
Watch this video to see how technology is
enabling memorable experiences
34
Digital out of home (DOOH) refers to dynamic media distributed
across placed-based networks in venues including
Apple HealthKit
HealthKit allows apps that provide health and fitness services to share their
data with the new health app and with each other A userrsquos health information
is stored in a centralized and secure location and the user decides which
data should be shared with your app
35
Practical 3D Printing
36
Student Makes 3D Printed Prosthetic Hand for Boy
Hand of a Superhero
A process for making a physical object from a three-
dimensional digital model typically by laying down
many successive thin layers of a material
Augmented Reality
Augmented Reality Demo
The Future of Augmented Reality
Microsoft HoloLens (Part 1)
Microsoft HoloLens (Part 2)
Metaio Solution
37
Augmented reality (AR) is a live direct or indirect view of a physical
real-world environment whose elements are augmented (or
supplemented) by computer-generated sensory input such as
sound video graphics or GPS data
WRAP UP
Dream BIG
Start small
Get fast wins
Build from there
Refine adjust
39
5 Pillars of Digital Maturity
Organizational alignment of strategy
tactics and objectives
Content is the fuel
Technology is the enabler not the solution
A single view of customer
Employee enablement
40
How Do You Know Where You Fall
Ask yourself and others in your organization some
important questions
Quick httpwwwstartspringboardcom
In-depth Facilitated discussion road-mapping session
41
Questions
42
43
Sport
s
Med
icin
e Diagnosis Guide Diagnosis Tracks Successful
Outcome
Treatment
Diagnosis Guide Diagnosis Tracks Successful
Outcome Treatment
Jo
int
Repla
cem
ent
Healt
h H
ub
27
Bariatrics Journey
28
29
30
EMERGING TECHNOLOGY IN
PATIENT JOURNEYS
Tech Trends of 2015
Internet of Me
Outcome Economy
Platform Revolution
Intelligence Enterprise
Workforce Re-imagined
32
Beacons - Healthcare
Patient information
Equipment tracking
Staff tracking
Hospital navigation and contextual information
Automated check-in for regular patients
33
Beacons are a low-cost piece of hardware that use
battery-friendly low-energy Bluetooth connections to
transmit messages directly to a smartphone or tablet
Next Big Thing Beacons What Theyrsquoll Do For Retail
Digital Out of Home (DOOH)
Cafes
Hospitals
Barsrestaurants
Health clubs
Colleges
Banks
Arenas
Convenience stores
Barber shops
Other public spaces
Watch this video to see how technology is
enabling memorable experiences
34
Digital out of home (DOOH) refers to dynamic media distributed
across placed-based networks in venues including
Apple HealthKit
HealthKit allows apps that provide health and fitness services to share their
data with the new health app and with each other A userrsquos health information
is stored in a centralized and secure location and the user decides which
data should be shared with your app
35
Practical 3D Printing
36
Student Makes 3D Printed Prosthetic Hand for Boy
Hand of a Superhero
A process for making a physical object from a three-
dimensional digital model typically by laying down
many successive thin layers of a material
Augmented Reality
Augmented Reality Demo
The Future of Augmented Reality
Microsoft HoloLens (Part 1)
Microsoft HoloLens (Part 2)
Metaio Solution
37
Augmented reality (AR) is a live direct or indirect view of a physical
real-world environment whose elements are augmented (or
supplemented) by computer-generated sensory input such as
sound video graphics or GPS data
WRAP UP
Dream BIG
Start small
Get fast wins
Build from there
Refine adjust
39
5 Pillars of Digital Maturity
Organizational alignment of strategy
tactics and objectives
Content is the fuel
Technology is the enabler not the solution
A single view of customer
Employee enablement
40
How Do You Know Where You Fall
Ask yourself and others in your organization some
important questions
Quick httpwwwstartspringboardcom
In-depth Facilitated discussion road-mapping session
41
Questions
42
43
Bariatrics Journey
28
29
30
EMERGING TECHNOLOGY IN
PATIENT JOURNEYS
Tech Trends of 2015
Internet of Me
Outcome Economy
Platform Revolution
Intelligence Enterprise
Workforce Re-imagined
32
Beacons - Healthcare
Patient information
Equipment tracking
Staff tracking
Hospital navigation and contextual information
Automated check-in for regular patients
33
Beacons are a low-cost piece of hardware that use
battery-friendly low-energy Bluetooth connections to
transmit messages directly to a smartphone or tablet
Next Big Thing Beacons What Theyrsquoll Do For Retail
Digital Out of Home (DOOH)
Cafes
Hospitals
Barsrestaurants
Health clubs
Colleges
Banks
Arenas
Convenience stores
Barber shops
Other public spaces
Watch this video to see how technology is
enabling memorable experiences
34
Digital out of home (DOOH) refers to dynamic media distributed
across placed-based networks in venues including
Apple HealthKit
HealthKit allows apps that provide health and fitness services to share their
data with the new health app and with each other A userrsquos health information
is stored in a centralized and secure location and the user decides which
data should be shared with your app
35
Practical 3D Printing
36
Student Makes 3D Printed Prosthetic Hand for Boy
Hand of a Superhero
A process for making a physical object from a three-
dimensional digital model typically by laying down
many successive thin layers of a material
Augmented Reality
Augmented Reality Demo
The Future of Augmented Reality
Microsoft HoloLens (Part 1)
Microsoft HoloLens (Part 2)
Metaio Solution
37
Augmented reality (AR) is a live direct or indirect view of a physical
real-world environment whose elements are augmented (or
supplemented) by computer-generated sensory input such as
sound video graphics or GPS data
WRAP UP
Dream BIG
Start small
Get fast wins
Build from there
Refine adjust
39
5 Pillars of Digital Maturity
Organizational alignment of strategy
tactics and objectives
Content is the fuel
Technology is the enabler not the solution
A single view of customer
Employee enablement
40
How Do You Know Where You Fall
Ask yourself and others in your organization some
important questions
Quick httpwwwstartspringboardcom
In-depth Facilitated discussion road-mapping session
41
Questions
42
43
29
30
EMERGING TECHNOLOGY IN
PATIENT JOURNEYS
Tech Trends of 2015
Internet of Me
Outcome Economy
Platform Revolution
Intelligence Enterprise
Workforce Re-imagined
32
Beacons - Healthcare
Patient information
Equipment tracking
Staff tracking
Hospital navigation and contextual information
Automated check-in for regular patients
33
Beacons are a low-cost piece of hardware that use
battery-friendly low-energy Bluetooth connections to
transmit messages directly to a smartphone or tablet
Next Big Thing Beacons What Theyrsquoll Do For Retail
Digital Out of Home (DOOH)
Cafes
Hospitals
Barsrestaurants
Health clubs
Colleges
Banks
Arenas
Convenience stores
Barber shops
Other public spaces
Watch this video to see how technology is
enabling memorable experiences
34
Digital out of home (DOOH) refers to dynamic media distributed
across placed-based networks in venues including
Apple HealthKit
HealthKit allows apps that provide health and fitness services to share their
data with the new health app and with each other A userrsquos health information
is stored in a centralized and secure location and the user decides which
data should be shared with your app
35
Practical 3D Printing
36
Student Makes 3D Printed Prosthetic Hand for Boy
Hand of a Superhero
A process for making a physical object from a three-
dimensional digital model typically by laying down
many successive thin layers of a material
Augmented Reality
Augmented Reality Demo
The Future of Augmented Reality
Microsoft HoloLens (Part 1)
Microsoft HoloLens (Part 2)
Metaio Solution
37
Augmented reality (AR) is a live direct or indirect view of a physical
real-world environment whose elements are augmented (or
supplemented) by computer-generated sensory input such as
sound video graphics or GPS data
WRAP UP
Dream BIG
Start small
Get fast wins
Build from there
Refine adjust
39
5 Pillars of Digital Maturity
Organizational alignment of strategy
tactics and objectives
Content is the fuel
Technology is the enabler not the solution
A single view of customer
Employee enablement
40
How Do You Know Where You Fall
Ask yourself and others in your organization some
important questions
Quick httpwwwstartspringboardcom
In-depth Facilitated discussion road-mapping session
41
Questions
42
43
30
EMERGING TECHNOLOGY IN
PATIENT JOURNEYS
Tech Trends of 2015
Internet of Me
Outcome Economy
Platform Revolution
Intelligence Enterprise
Workforce Re-imagined
32
Beacons - Healthcare
Patient information
Equipment tracking
Staff tracking
Hospital navigation and contextual information
Automated check-in for regular patients
33
Beacons are a low-cost piece of hardware that use
battery-friendly low-energy Bluetooth connections to
transmit messages directly to a smartphone or tablet
Next Big Thing Beacons What Theyrsquoll Do For Retail
Digital Out of Home (DOOH)
Cafes
Hospitals
Barsrestaurants
Health clubs
Colleges
Banks
Arenas
Convenience stores
Barber shops
Other public spaces
Watch this video to see how technology is
enabling memorable experiences
34
Digital out of home (DOOH) refers to dynamic media distributed
across placed-based networks in venues including
Apple HealthKit
HealthKit allows apps that provide health and fitness services to share their
data with the new health app and with each other A userrsquos health information
is stored in a centralized and secure location and the user decides which
data should be shared with your app
35
Practical 3D Printing
36
Student Makes 3D Printed Prosthetic Hand for Boy
Hand of a Superhero
A process for making a physical object from a three-
dimensional digital model typically by laying down
many successive thin layers of a material
Augmented Reality
Augmented Reality Demo
The Future of Augmented Reality
Microsoft HoloLens (Part 1)
Microsoft HoloLens (Part 2)
Metaio Solution
37
Augmented reality (AR) is a live direct or indirect view of a physical
real-world environment whose elements are augmented (or
supplemented) by computer-generated sensory input such as
sound video graphics or GPS data
WRAP UP
Dream BIG
Start small
Get fast wins
Build from there
Refine adjust
39
5 Pillars of Digital Maturity
Organizational alignment of strategy
tactics and objectives
Content is the fuel
Technology is the enabler not the solution
A single view of customer
Employee enablement
40
How Do You Know Where You Fall
Ask yourself and others in your organization some
important questions
Quick httpwwwstartspringboardcom
In-depth Facilitated discussion road-mapping session
41
Questions
42
43
EMERGING TECHNOLOGY IN
PATIENT JOURNEYS
Tech Trends of 2015
Internet of Me
Outcome Economy
Platform Revolution
Intelligence Enterprise
Workforce Re-imagined
32
Beacons - Healthcare
Patient information
Equipment tracking
Staff tracking
Hospital navigation and contextual information
Automated check-in for regular patients
33
Beacons are a low-cost piece of hardware that use
battery-friendly low-energy Bluetooth connections to
transmit messages directly to a smartphone or tablet
Next Big Thing Beacons What Theyrsquoll Do For Retail
Digital Out of Home (DOOH)
Cafes
Hospitals
Barsrestaurants
Health clubs
Colleges
Banks
Arenas
Convenience stores
Barber shops
Other public spaces
Watch this video to see how technology is
enabling memorable experiences
34
Digital out of home (DOOH) refers to dynamic media distributed
across placed-based networks in venues including
Apple HealthKit
HealthKit allows apps that provide health and fitness services to share their
data with the new health app and with each other A userrsquos health information
is stored in a centralized and secure location and the user decides which
data should be shared with your app
35
Practical 3D Printing
36
Student Makes 3D Printed Prosthetic Hand for Boy
Hand of a Superhero
A process for making a physical object from a three-
dimensional digital model typically by laying down
many successive thin layers of a material
Augmented Reality
Augmented Reality Demo
The Future of Augmented Reality
Microsoft HoloLens (Part 1)
Microsoft HoloLens (Part 2)
Metaio Solution
37
Augmented reality (AR) is a live direct or indirect view of a physical
real-world environment whose elements are augmented (or
supplemented) by computer-generated sensory input such as
sound video graphics or GPS data
WRAP UP
Dream BIG
Start small
Get fast wins
Build from there
Refine adjust
39
5 Pillars of Digital Maturity
Organizational alignment of strategy
tactics and objectives
Content is the fuel
Technology is the enabler not the solution
A single view of customer
Employee enablement
40
How Do You Know Where You Fall
Ask yourself and others in your organization some
important questions
Quick httpwwwstartspringboardcom
In-depth Facilitated discussion road-mapping session
41
Questions
42
43
Tech Trends of 2015
Internet of Me
Outcome Economy
Platform Revolution
Intelligence Enterprise
Workforce Re-imagined
32
Beacons - Healthcare
Patient information
Equipment tracking
Staff tracking
Hospital navigation and contextual information
Automated check-in for regular patients
33
Beacons are a low-cost piece of hardware that use
battery-friendly low-energy Bluetooth connections to
transmit messages directly to a smartphone or tablet
Next Big Thing Beacons What Theyrsquoll Do For Retail
Digital Out of Home (DOOH)
Cafes
Hospitals
Barsrestaurants
Health clubs
Colleges
Banks
Arenas
Convenience stores
Barber shops
Other public spaces
Watch this video to see how technology is
enabling memorable experiences
34
Digital out of home (DOOH) refers to dynamic media distributed
across placed-based networks in venues including
Apple HealthKit
HealthKit allows apps that provide health and fitness services to share their
data with the new health app and with each other A userrsquos health information
is stored in a centralized and secure location and the user decides which
data should be shared with your app
35
Practical 3D Printing
36
Student Makes 3D Printed Prosthetic Hand for Boy
Hand of a Superhero
A process for making a physical object from a three-
dimensional digital model typically by laying down
many successive thin layers of a material
Augmented Reality
Augmented Reality Demo
The Future of Augmented Reality
Microsoft HoloLens (Part 1)
Microsoft HoloLens (Part 2)
Metaio Solution
37
Augmented reality (AR) is a live direct or indirect view of a physical
real-world environment whose elements are augmented (or
supplemented) by computer-generated sensory input such as
sound video graphics or GPS data
WRAP UP
Dream BIG
Start small
Get fast wins
Build from there
Refine adjust
39
5 Pillars of Digital Maturity
Organizational alignment of strategy
tactics and objectives
Content is the fuel
Technology is the enabler not the solution
A single view of customer
Employee enablement
40
How Do You Know Where You Fall
Ask yourself and others in your organization some
important questions
Quick httpwwwstartspringboardcom
In-depth Facilitated discussion road-mapping session
41
Questions
42
43
Beacons - Healthcare
Patient information
Equipment tracking
Staff tracking
Hospital navigation and contextual information
Automated check-in for regular patients
33
Beacons are a low-cost piece of hardware that use
battery-friendly low-energy Bluetooth connections to
transmit messages directly to a smartphone or tablet
Next Big Thing Beacons What Theyrsquoll Do For Retail
Digital Out of Home (DOOH)
Cafes
Hospitals
Barsrestaurants
Health clubs
Colleges
Banks
Arenas
Convenience stores
Barber shops
Other public spaces
Watch this video to see how technology is
enabling memorable experiences
34
Digital out of home (DOOH) refers to dynamic media distributed
across placed-based networks in venues including
Apple HealthKit
HealthKit allows apps that provide health and fitness services to share their
data with the new health app and with each other A userrsquos health information
is stored in a centralized and secure location and the user decides which
data should be shared with your app
35
Practical 3D Printing
36
Student Makes 3D Printed Prosthetic Hand for Boy
Hand of a Superhero
A process for making a physical object from a three-
dimensional digital model typically by laying down
many successive thin layers of a material
Augmented Reality
Augmented Reality Demo
The Future of Augmented Reality
Microsoft HoloLens (Part 1)
Microsoft HoloLens (Part 2)
Metaio Solution
37
Augmented reality (AR) is a live direct or indirect view of a physical
real-world environment whose elements are augmented (or
supplemented) by computer-generated sensory input such as
sound video graphics or GPS data
WRAP UP
Dream BIG
Start small
Get fast wins
Build from there
Refine adjust
39
5 Pillars of Digital Maturity
Organizational alignment of strategy
tactics and objectives
Content is the fuel
Technology is the enabler not the solution
A single view of customer
Employee enablement
40
How Do You Know Where You Fall
Ask yourself and others in your organization some
important questions
Quick httpwwwstartspringboardcom
In-depth Facilitated discussion road-mapping session
41
Questions
42
43
Digital Out of Home (DOOH)
Cafes
Hospitals
Barsrestaurants
Health clubs
Colleges
Banks
Arenas
Convenience stores
Barber shops
Other public spaces
Watch this video to see how technology is
enabling memorable experiences
34
Digital out of home (DOOH) refers to dynamic media distributed
across placed-based networks in venues including
Apple HealthKit
HealthKit allows apps that provide health and fitness services to share their
data with the new health app and with each other A userrsquos health information
is stored in a centralized and secure location and the user decides which
data should be shared with your app
35
Practical 3D Printing
36
Student Makes 3D Printed Prosthetic Hand for Boy
Hand of a Superhero
A process for making a physical object from a three-
dimensional digital model typically by laying down
many successive thin layers of a material
Augmented Reality
Augmented Reality Demo
The Future of Augmented Reality
Microsoft HoloLens (Part 1)
Microsoft HoloLens (Part 2)
Metaio Solution
37
Augmented reality (AR) is a live direct or indirect view of a physical
real-world environment whose elements are augmented (or
supplemented) by computer-generated sensory input such as
sound video graphics or GPS data
WRAP UP
Dream BIG
Start small
Get fast wins
Build from there
Refine adjust
39
5 Pillars of Digital Maturity
Organizational alignment of strategy
tactics and objectives
Content is the fuel
Technology is the enabler not the solution
A single view of customer
Employee enablement
40
How Do You Know Where You Fall
Ask yourself and others in your organization some
important questions
Quick httpwwwstartspringboardcom
In-depth Facilitated discussion road-mapping session
41
Questions
42
43
Apple HealthKit
HealthKit allows apps that provide health and fitness services to share their
data with the new health app and with each other A userrsquos health information
is stored in a centralized and secure location and the user decides which
data should be shared with your app
35
Practical 3D Printing
36
Student Makes 3D Printed Prosthetic Hand for Boy
Hand of a Superhero
A process for making a physical object from a three-
dimensional digital model typically by laying down
many successive thin layers of a material
Augmented Reality
Augmented Reality Demo
The Future of Augmented Reality
Microsoft HoloLens (Part 1)
Microsoft HoloLens (Part 2)
Metaio Solution
37
Augmented reality (AR) is a live direct or indirect view of a physical
real-world environment whose elements are augmented (or
supplemented) by computer-generated sensory input such as
sound video graphics or GPS data
WRAP UP
Dream BIG
Start small
Get fast wins
Build from there
Refine adjust
39
5 Pillars of Digital Maturity
Organizational alignment of strategy
tactics and objectives
Content is the fuel
Technology is the enabler not the solution
A single view of customer
Employee enablement
40
How Do You Know Where You Fall
Ask yourself and others in your organization some
important questions
Quick httpwwwstartspringboardcom
In-depth Facilitated discussion road-mapping session
41
Questions
42
43
Practical 3D Printing
36
Student Makes 3D Printed Prosthetic Hand for Boy
Hand of a Superhero
A process for making a physical object from a three-
dimensional digital model typically by laying down
many successive thin layers of a material
Augmented Reality
Augmented Reality Demo
The Future of Augmented Reality
Microsoft HoloLens (Part 1)
Microsoft HoloLens (Part 2)
Metaio Solution
37
Augmented reality (AR) is a live direct or indirect view of a physical
real-world environment whose elements are augmented (or
supplemented) by computer-generated sensory input such as
sound video graphics or GPS data
WRAP UP
Dream BIG
Start small
Get fast wins
Build from there
Refine adjust
39
5 Pillars of Digital Maturity
Organizational alignment of strategy
tactics and objectives
Content is the fuel
Technology is the enabler not the solution
A single view of customer
Employee enablement
40
How Do You Know Where You Fall
Ask yourself and others in your organization some
important questions
Quick httpwwwstartspringboardcom
In-depth Facilitated discussion road-mapping session
41
Questions
42
43
Augmented Reality
Augmented Reality Demo
The Future of Augmented Reality
Microsoft HoloLens (Part 1)
Microsoft HoloLens (Part 2)
Metaio Solution
37
Augmented reality (AR) is a live direct or indirect view of a physical
real-world environment whose elements are augmented (or
supplemented) by computer-generated sensory input such as
sound video graphics or GPS data
WRAP UP
Dream BIG
Start small
Get fast wins
Build from there
Refine adjust
39
5 Pillars of Digital Maturity
Organizational alignment of strategy
tactics and objectives
Content is the fuel
Technology is the enabler not the solution
A single view of customer
Employee enablement
40
How Do You Know Where You Fall
Ask yourself and others in your organization some
important questions
Quick httpwwwstartspringboardcom
In-depth Facilitated discussion road-mapping session
41
Questions
42
43
WRAP UP
Dream BIG
Start small
Get fast wins
Build from there
Refine adjust
39
5 Pillars of Digital Maturity
Organizational alignment of strategy
tactics and objectives
Content is the fuel
Technology is the enabler not the solution
A single view of customer
Employee enablement
40
How Do You Know Where You Fall
Ask yourself and others in your organization some
important questions
Quick httpwwwstartspringboardcom
In-depth Facilitated discussion road-mapping session
41
Questions
42
43
Dream BIG
Start small
Get fast wins
Build from there
Refine adjust
39
5 Pillars of Digital Maturity
Organizational alignment of strategy
tactics and objectives
Content is the fuel
Technology is the enabler not the solution
A single view of customer
Employee enablement
40
How Do You Know Where You Fall
Ask yourself and others in your organization some
important questions
Quick httpwwwstartspringboardcom
In-depth Facilitated discussion road-mapping session
41
Questions
42
43
5 Pillars of Digital Maturity
Organizational alignment of strategy
tactics and objectives
Content is the fuel
Technology is the enabler not the solution
A single view of customer
Employee enablement
40
How Do You Know Where You Fall
Ask yourself and others in your organization some
important questions
Quick httpwwwstartspringboardcom
In-depth Facilitated discussion road-mapping session
41
Questions
42
43
How Do You Know Where You Fall
Ask yourself and others in your organization some
important questions
Quick httpwwwstartspringboardcom
In-depth Facilitated discussion road-mapping session
41
Questions
42
43
Questions
42
43
43