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How do we createartistic landmarks

throughout Los Angeles?

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Distribution of Existing

Public Art in Los Angeles

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By using the 1% Art DevelopmentFee

(Municipal Code 97.107.4.6.)

The 1% Art Development Fee is mandatory fee for commercialprojects with construction costs over $500,000

Campaign to utilize District SquareDevelopment Fees

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3 OPTIONS to comply with 1% ArtDevelopment Fee

Option 1: Pay Fee at Plan Check = Permit

Option 2: Advanced Agreement for developers tocreate Public Art at site = Permit

Option 3: Donate fee(s) to non-profit art based

organization = Permit+ creating Public Art using localartists+100% tax deduction for Developer

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The HUGE benefits of Option 3

To create public art projects by utilizing established artists who live and/or work indistrict

Art projects are proactive approaches in garnering broad based community support

Recycling dollars back into local economy by commissioning local artists

Celebrating ArtisticFabric of community bycreatingprojects

that lean forward

1% Art Development can be Donated to art based organization allowing for 100% TaxDeduction for developer

1% Art Development Fee (Municipal Code 97.107.4.6.)

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Why use Los Angeles based visual artists?

LOS ANGELES is on the Forefront of the

global visual art community Pacific Standard Time (PST) gaveregion an art legacy..It artfully

altered the image of LA September 23, 2012 Los Angeles

Times/Calendar Section

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The Getty Foundation puts up 2.8 million in grants in coordinating ArtExhibitions at 15 Los Angeles institutions scheduled for 2011 -2012

Recognition finally comes (in a BIG way)for Los Angeles painters and sculptors - over-shadowed by

Hollywood, ignored by New York for too long..............

Los Angeles Times Calendar "ARTS & BOOKS" Sunday, October 26, 2008

Los Angeles artistssurpassed New York artists for the first time with their work being elevatedglobally......................

CBS "Sunday Morning" segment, May 2, 2010

L.A. makes its bid for a place in arthistory................Los Angeles artists are in demand globally!!

Los Angeles Times, Sat., Sept 17, 2011

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On the Cover of FORBES Magazine December 22, 2008

COLLECTING: Art That Beats The S&P

The Black Market: African American art is controversial andsizzling hot.

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The African American Art Market Los Angeles

The Wall Street Journal February 16-17, 2008

New York's Swann Galleries Readies A Major Sale of African American Art Last February,

New York's Swann Galleries became the first major auction house to hold a stand-alone sale

of African American paintings and sculpture.

The effort.....broke records for 19 artists. The Swann Galleries auctioned works were takenfrom the collection of the Golden State Insurance Collection in Los Angeles

African American artists from the Swann Gallery auction two years earlier are being

exhibited throughout the citywide museum exhibition funded by the Getty .

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African American Artists Represented in Major Museum Exhibitions funded by the GettyFoundation

"Pacific Standard Time

Hammer Museum "Now Dig This! Art and Black Los Angeles 1960-1980

The Getty Center "Crosscurrents in LA: Paining and Sculpture 1950-1970 and In Focus:Los Angeles 1945-1980

USC Fisher Museum of Art "Sight Specific: LACPS and the Politics of Community

California Institute of the Arts (CalArts) REDCAT "The Experimental Impulse California

African American Museum (CAAM) "Places of Validation, Art, and Progression

MOCA "Under the Big Black Sun: California Art 1974-1981

Watts Towers Art Center "Civic Virtue: Impact of the Los Angeles Municipal Art Galleryand the Watts Tower Arts Center"

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Creating Landmarks South of 10 Fwy The arts and creative industries contribute to community revitalization and havebecome a popular remedy for ailing cities. The art work would attract tourism capital,

including stay-cation dollars of local residents, while helping to secure long-term

learning environments for all age groups and demographics

1. Unifying elements throughout Los Angeles

2. Enhance community pride and individualism

3. Increase revenue for local businesses when visitors come to view artwork

4. Each project would be located within easy access to transportation hubs

5. Projects would be Newsworthy like Levitation Mass LACMA Rock

6. Projects to be included on Experience LA Convention and Tourism link

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Iconic LACMAUrbanLights

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10 Lamp Post Projects will commission 5

major local artists per corridor with up to50 visual artists participating

Would serve as the artistic and cultural

thread that connects our communities inSouth Los Angeles through a visual andaesthetic approach

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Lamp Post

50 artists creating their interpretation of Urban Lights

Locations:

1. Historic Central Avenue (Central Ave/14th)2. Washington Blvd. (In front of The Ebony Showcase Theatre)3. Broadway (TBD)4. Slauson Avenue (TBD)

5. Florence and Normandie Avenue6. Leimert Park (Degnan between 43rd St. & 43rd Place)7. MLK/Rodeo and La Cienega8. 103rd and Central Avenue9. Historic Adams Blvd. (TBD)10. To Be Determined

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Oh, Speak Speak

1971

John Outterbridge

Dale Davis

Elliott Pinkney

Charles Dickson

Nate Fearson

Before sculpture

burned down in

1992

Iconic Public Art can

be re-created by

same artists

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MacArthur Fellowship Recipients

Proposed Individual Artist Public Art Projects

Martin Puryear (1989)(Mr. Puryear is an environmental artist who works on long scale projects - We proposed a project at Kenneth Hahn Park for any environmentallyprominent objectives)

David Hammons (1992)(To be determined in the Leimert Park Village or surrounding area because of Mr. Hammons strong ties to the area/Brockman Gallery)

Mark Bradford (2009)(Proposed for a sculptural installation for Malton Square development)

EWANC will be the only community in the US which would have installed three major works by three MacArthur FellowshipRecipients within the historic African American community

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2011 National Medal of Arts Recipient

Martin Puryear

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Kenneth Hahn Janices Green - M. Puryear Sculpture

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New Public Art Landmarks Funded by

District Square Development Fee