Creating an Open Innovation Ecosystemat Deutsche TelekomPresentation at the EIRMA & OECD: Symposium on Global Innovation Networks .

René Rohrbeck, EICT GmbH, Germany

The open innovation ecosystem of Deutsche Telekom.

Rohrbeck_(2008)_Creating-an-Open-Innovation-Ecosystem_Presentation.ppt 2

DT’s 11 open innovation instruments are managed through 2 major facilitators.

Idea generation

Research

Development

Intensity (Budget, time, resources)

Low Medium High

Commercialization

Foresight

workshops

Endowed chairs

Customer

integration

Internet platforms

Test market

Corporate venture

capitalist

Strategic alliances

Spin-outs

Joined

development

Managed by T-Labs Managed by EICT

Consortia projects

Executive forums

Managed by T-Venture Managed by other units of DT

Rohrbeck, R., Hölzle K. and H.G. Gemünden (2009): Opening up for competitive advantage - How Deutsche Telekom creates an open innovation ecosystem, R&D Management, Vol.39, S. 420-430.

Rohrbeck_(2008)_Creating-an-Open-Innovation-Ecosystem_Presentation.ppt 3

Strategic alliances

Corporate venture

capitalistEndowed chairs

Foresight

workshops

DT’s 11 open innovation instruments are managed through 2 major facilitators.

Idea generation

Research

Development

Intensity (Budget, time, resources)

Low Medium High

Commercialization

Customer

integration

Internet platforms

Test marketSpin-outs

Joined

development

Managed by T-Labs Managed by EICT

Consortia projects

Managed by T-Venture Managed by other units of DT

Executive forums Defining future innovation areas for the industry

Rohrbeck_(2008)_Creating-an-Open-Innovation-Ecosystem_Presentation.ppt 4

Executive forums

Strategic alliances

Corporate venture

capitalistEndowed chairs

Foresight

workshops

DT’s 11 open innovation instruments are managed through 2 major facilitators.

Idea generation

Research

Development

Intensity (Budget, time, resources)

Low Medium High

Commercialization

Customer

integration

Internet platforms

Test market

Joined

development

Managed by T-Labs Managed by EICT

Consortia projects

Managed by T-Venture Managed by other units of DT

Spin-outs

Alternative path to commercialize

R&D results

Rohrbeck_(2008)_Creating-an-Open-Innovation-Ecosystem_Presentation.ppt 5

Spin-outs

Executive forums

Endowed chairs

Foresight

workshops

DT’s 11 open innovation instruments are managed through 2 major facilitators.

Idea generation

Research

Development

Intensity (Budget, time, resources)

Low Medium High

Commercialization

Customer

integration

Test market

Joined

development

Managed by T-Labs Managed by EICT Managed by T-Venture Managed by other units of DT

Internet platforms

Intergrating the developer community in R&D

Strategic alliances

Corporate venture

capitalistConsortia projects

http://developer.telekom.de

Rohrbeck_(2008)_Creating-an-Open-Innovation-Ecosystem_Presentation.ppt 6

Strategic alliances

Test market

Foresight

workshops

DT’s 11 open innovation instruments are managed through 2 major facilitators.

Idea generation

Research

Development

Intensity (Budget, time, resources)

Low Medium High

Commercialization

Endowed chairs

Customer

integration

Internet platforms

Corporate venture

capitalist

Spin-outs

Managed by T-Labs Managed by EICT

Consortia projects

Executive forums

Managed by T-Venture Managed by other units of DT

Joined

development

Developing together with key customers

Rohrbeck_(2008)_Creating-an-Open-Innovation-Ecosystem_Presentation.ppt 7

Internet platforms

Strategic alliances

Consortia projects

Spin-outs

Executive forums

Endowed chairs

Foresight

workshops

DT’s 11 open innovation instruments are managed through 2 major facilitators.

Idea generation

Research

Development

Intensity (Budget, time, resources)

Low Medium High

Commercialization

Customer

integration

Test market

Joined

development

Managed by T-Labs Managed by EICT Managed by T-Venture Managed by other units of DT

Corporate venture

capitalist

Corporate Venture Capital integrates Start-ups into our

innovation ecosystem

Rohrbeck_(2008)_Creating-an-Open-Innovation-Ecosystem_Presentation.ppt 8

Foresight

workshops

DT’s 11 open innovation instruments are managed through 2 major facilitators.

Idea generation

Research

Development

Intensity (Budget, time, resources)

Low Medium High

Commercialization

Endowed chairs

Customer

integration

Internet platforms

Corporate venture

capitalist

Strategic alliances

Spin-outs

Joined

development

Managed by T-Labs Managed by EICT

Consortia projects

Executive forums

Managed by T-Venture Managed by other units of DT

Test market

Conclusion.

Rohrbeck_(2008)_Creating-an-Open-Innovation-Ecosystem_Presentation.ppt 10

We believe that.

Open Innovation will increase and use new tools

It will need to be tailored and controlled

We will see more Open Innovation facilitators such as

Joint-Technology Initiatives (JTI) on the European level

University-Industry Research Center (UIRC) such as T-Labs

Public Private Partnerships (PPP) such as EICT

Rohrbeck_(2008)_Creating-an-Open-Innovation-Ecosystem_Presentation.ppt 11

Thank you for your interest.

www.telekom.de/laboratories

T-Labs

René RohrbeckEuropean Center for Information and Communication Technologies (EICT)

Ernst-Reuter-Platz 7, 10587 Berlin+49 30 367023522rene.rohrbeck@eict.de

Personal contact

http://futureorientation.net

Rohrbeck_(2008)_Creating-an-Open-Innovation-Ecosystem_Presentation.ppt 12

Selected references.

Chesbrough, H.W. (2003) The era of open innovation. Mit Sloan Management Review, 44, 35–41.

Dodgson, M., Gann, D. and Salter, A. (2006) The role of technology in the shift towards open innovation: the

case of Procter & Gamble. R&D Management, 36, 333–346.

Gassmann, O. and Enkel, E. (2006) Open innovation: die Öffnung des Innovationsprozesses erhöht das

Innovationspotenzial. Zeitschrift Führung und Organisation, 2006, 132–138.

Lichtenthaler, U. (2008) Open innovation in practice: an analysis of strategic approaches to technology

transactions. IEEE Transactions on Engineering Management, 55, 148–157.

Rohrbeck, R., Hölzle K. and H.G. Gemünden (2009): Opening up for competitive advantage - How Deutsche

Telekom creates an open innovation ecosystem, R&D Management, Vol.39, S. 420-430.

Schläffer, C. and Arnold, H.M. (2007) Media and network innovation – technological paths, customer needs

and business logic. Elektrotechnik & Informationstechnik, 124, 317–322.

Vanhaverbeke, W. and Peeters, N. (2005) Embracing innovation as strategy: corporate venturing, competence

building and corporate strategy making. Creativity and Innovation Management, 14, 246–257.