The Winter Project:Building your Digital TRIBE

MEGAN WEGMANNTHE GREEN SEAHORSE

Tasks Dates

1 Brand & Design Dec 18-212 Content Dec 23-303 Share & Advertise Jan 02

Random To Do’s:*Mind Jet?Vendor Relations? (email)Majento Expert: make tasks for themRespond to Greenfest vendors (opportunities, ideas)Capture page with blurb about links to blog/site/etcImages: Organizing all images on PicasaGoogle+ Circles: setting up systems (for vendors etc)

MEGAN’S CALENDAR:11 FREE AFTERNOON12 Holiday Party 6pm13 Meeting GIG 3pm14 FREE AFTERNOON15 Packing/Moving16 Packing/Moving17 Flying SFO-CRW (Dec 17-22)18 Blog cleanup/rebranding19 Website cleanup/rebranding20 Planning content (videos, social media)21 Blog + Website design Complete22 Driving CRW-CLT, Christmas Party23 Creating Content: Working with Linda (Dec 23 - Jan)24 Christmas Eve25 Christmas26 Creating Content: strategy for sharing, what to say, where to share, etc.27 Building social media voice (Pinterest, FB, Youtube, Twitter)28 29 Social Media synchronization30 Building promotional strategy31 New Years Eve01 New Years Day02 Launching ‘new’ blog and brand via social media030405

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Shared Task Lists1 TO DO (and DONE)

2 IDEAS: Blog, website, general

3 Appointments/Schedules time reminders

1. Brand & Design Dec 18-21Blog, Website, & Social Media

Branding is everything.Logo, colors, fonts, and sense of design should depict the right voice to your digital tribe. We want to speak to them, appeal to them, and keep them as followers.

1. Polish Blog The look and feel should match who WE are and who our AUDIENCE is. Fonts, colors,

background, images used, formatting and layout.

2. Polish Website organization + layout + design

3. Integrate Social Media outlets Making the branding match the blog/site,

Make everything easy to get to or find. This could also mean making a page with all the links on it

for a QR code.

A fresh look that is simple + smart will speak to our audience

Random To Do’s:*Mind Jet?Vendor Relations? (email)Majento Expert: make tasks for themRespond to Greenfest vendors (opportunities, ideas)Capture page with blurb about links to blog/site/etcImages: Organizing all images on PicasaGoogle+ Circles: setting up systems (for vendors etc)

2. Content Dec 23-30

Video: I will create subjects for you to talk about for 30 seconds at least once a week. This shows people you’re a fun, loveable real person.Ideas:Answering one question a week (can get interactive w viewer submissions) 1 What’s it like _____ 2 Who inspires you to ______ 3 How did you _____ (craft tutorials- good for pinterest etc) 4 Why should I _______ 5 Where do you ______

Photo:Show your environment (home, garden, city, neighborhood, workspace)Show the people you admire and interact with Show things that inspire you

Text:POV, opinions, discoveries, experiences, etc. Every text entry should have a photo with it. Document your interactions with the community and culture. Share your POV on Fair Trade, current events, green culture, and anything relevant. People want to KNOW who you are, who the company is.

Create an Emotional Response

IDEA:

This is where Linda will be a big help. Weneed fresh content thatfits Lisa & GS.

3. Share & Advertise Jan 2Blog, Website, & Social MediaFacebook Twitter Pinterest Tumblr Youtube Reddit Tumblr Email Collaborations + more

Once everything is created I’ll build a strategy using all outlets/resources to bring new followers.

Examples of techniques:-Host guest writers (and be a guest writer), -rewards for sharing/liking, -digital ads, banners, -SEO, -promotions,-Anything to create more talk, chatter, buzz, publicity, excitement and exposure, to build a TRIBE.