creating a digital personality
DESCRIPTION
As a content creator, whether that be the written word or something prettier, it's important that you can be found by influential people in your target markets, but just how do you go about doing that?TRANSCRIPT
Are You There Internet?
It’s Me, Joey
Are You There Internet?
It’s Me, Joey
Joey Strawn Industrial Strength Marketing 12/5/12
Joey Strawn #NossiSocial12 12/5/12
Joey Strawn #NossiSocial12 12/5/12
DigitalPersonality
Joey Strawn #NossiSocial12 12/5/12
...the online representation of your work or brand, perceived by your audience through social media
channels, and cultivated through strategy and content.
Digital Personality is...
Joey Strawn #NossiSocial12 12/5/12
Joey Strawn #NossiSocial12 12/5/12
Brand vsDigital
Personality
Joey Strawn #NossiSocial12 12/5/12
Your Brand is something you are; your Digital Personality is something
your Brand uses to connect with your audience.
Joey Strawn #NossiSocial12 12/5/12
What’s it all ABOUT?
Joey Strawn #NossiSocial12 12/5/12
Gary Vaynerchuk
• Entrepreneur• Wine Library TV Host• Author• NY Jets Fan• Possibly Crazy
Joey Strawn #NossiSocial12 12/5/12
It’s about ATTITUDE.
Joey Strawn #NossiSocial12 12/5/12
Old Spice
• Started in 1938• Sells grooming products• Ran successful SM campaign in 2010• Real-Time Case Study of Social Media response
Joey Strawn #NossiSocial12 12/5/12
* The Old Spice Guy Twitter/Youtube campaign was one of the fastest growing Internet video campaigns of
all time.
It’s about RESULTS.
Joey Strawn #NossiSocial12 12/5/12
The Pioneer Woman
• City woman turned rancher’s wife• Blogger• Photographer• Cookbook Author• Has legions of dedicated followers
Joey Strawn #NossiSocial12 12/5/12
It’s about CONNECTIONS.
Joey Strawn #NossiSocial12 12/5/12
When you hold true to your DigitalPersonality, opportunities come to
you.
Joey Strawn #NossiSocial12 12/5/12
Joey Strawn #NossiSocial12 12/5/12
Joey Strawn #NossiSocial12 12/5/12
Because people do business
with people they Trust
Joey Strawn #NossiSocial12 12/5/12
*Results from the 2010 Edelman Trust Barometer
Joey Strawn #NossiSocial12 12/5/12
U.S Trust in Business & Business Performance
* From Edelman Trust Barometer
Joey Strawn #NossiSocial12 12/5/12
Once you solidify your targets’trust, it’s hard for your others
to break in, but you must keep earning that trust.
Joey Strawn #NossiSocial12 12/5/12
Joey Strawn #NossiSocial12 12/5/12
It’s EASY
Joey Strawn #NossiSocial12 12/5/12
Joey Strawn #NossiSocial12 12/5/12
YOU
Joey Strawn #NossiSocial12 12/5/12
People do business with people.They want to know YOU.
Joey Strawn #NossiSocial12 12/5/12
Your potentials cansmell it a mile away. They want to workwith someone who caresand someone who isgenuine.
Joey Strawn #NossiSocial12 12/5/12
How To Find Your Digital Personality?
Joey Strawn #NossiSocial12 12/5/12
Joey Strawn #NossiSocial12 12/5/12
Act - Building a strategy to know where to act.
Interact - How to act once there.
React - What to do when you loose control.
Joey Strawn #NossiSocial12 12/5/12
1. ACT
Joey Strawn #NossiSocial12 12/5/12
What goes into producing a great play?
• Setting - Twitter, Facebook, Youtube, Blogs, etc.
•Characters – Your audience.
• Script - Your work.
Joey Strawn #NossiSocial12 12/5/12
What is Content?Tweet:
Facebook:
Blog:
Joey Strawn #NossiSocial12 12/5/12
What is Content?
Joey Strawn #NossiSocial12 12/5/12
Your Content is Your Voice
Joey Strawn #NossiSocial12 12/5/12
So what do I do?
CreateEveryDay
Joey Strawn #NossiSocial12 12/5/12
2. INTERACT
Joey Strawn #NossiSocial12 12/5/12
Show people you care about themand they’ll not only love yourwork, they’ll tell their friends.
Joey Strawn #NossiSocial12 12/5/12
So what do I do?
Give People Reasons To Talk
Joey Strawn #NossiSocial12 12/5/12
This has been one of the most popular Facebook post I’ve made in the past year:
* Note: “Roll off the top” is the correct answer
Joey Strawn #NossiSocial12 12/5/12
Places You Can Interact With Your Universe
Joey Strawn #NossiSocial12 12/5/12
3. REACT
Joey Strawn #NossiSocial12 12/5/12
Joey Strawn #NossiSocial12 12/5/12
React with
Immediacy andSympathy
Joey Strawn #NossiSocial12 12/5/12
So what do I do?
Care
Joey Strawn #NossiSocial12 12/5/12
A
I
R
Act
Interact
React
Joey Strawn #NossiSocial12 12/5/12
How Do I Get Noticed?
Joey Strawn #NossiSocial12 12/5/12
Create a Great Website
Joey Strawn #NossiSocial12 12/5/12
Create a Great Website
Joey Strawn #NossiSocial12 12/5/12
Search Engine Optimization
Joey Strawn #NossiSocial12 12/5/12
Joey Strawn #NossiSocial12 12/5/12
• Create a Facebook Page for your art
• Design a professional-looking cover image
• Do something every day
• Post Pictures
• Ask Questions
• Comment Back
Joey Strawn #NossiSocial12 12/5/12
Joey Strawn #NossiSocial12 12/5/12
Joey Strawn #NossiSocial12 12/5/12
Joey Strawn #NossiSocial12 12/5/12
Joey Strawn #NossiSocial12 12/5/12
• Use Twitter
• Design a professional-looking
avatar/background
• Utilize the service
• Tweet
• Use Hashtags
• Retweet
Joey Strawn #NossiSocial12 12/5/12
Joey Strawn #NossiSocial12 12/5/12
Joey Strawn #NossiSocial12 12/5/12
Joey Strawn #NossiSocial12 12/5/12
• Use LinkedIn
• Use LinkedIn
• Use LinkedIn
Joey Strawn #NossiSocial12 12/5/12
Questions?
Joey Strawn #W180 Dec. 7, 2010 Joey Strawn #NossiSocial12 12/5/12
Contact Me
Joey Strawn
Twitter: @joey_strawn
www.joeystrawn.com
Email: [email protected]
*or, search “Joey Strawn” in Facebook or LinkedIn
Joey Strawn #NossiSocial12 12/5/12