creating a digital team in 2013
Post on 17-Oct-2014
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DESCRIPTION
My presentation from BrightonSEO 2013 on the importance of tearing down the silos to integrate your social, PR and search teams.TRANSCRIPT
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Creating a Digital Team in 2013
BrightonSEO, 12th April 2013
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First Tip: Stop calling it SEO!
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We all know there’s huge benefits in search
http://www.seomoz.org/blog/inbound-marketing-is-taking-off
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But in 2013 you need to consider the bigger picture
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How do you define a marketing asset?
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You need to tear down the silos
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SEO done in a silo looks like this…
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Content marketing with looks like this!
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What would you prefer?
1. Making an average piece of content rank #1
2. Creating the best piece of content on a subject
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Creating outstanding content is hard work!
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But you can make it happen with buy-in from everyone
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Make your brand team feel involved
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Leverage PR relationships
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Promote via social channels
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Ensure full benefit is achieved for SEO
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Advertise via paid media in-line with your goals
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The whole needs to be greater than the sum of all parts
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