creating a content strategy for your personal brand
TRANSCRIPT
Creating a Content Strategy for your Personal BrandDerek Smith
@smithderekm
www.codeovereasy.com
You are a brand.
Your brand
Goes ahead of youFollows youDraws opportunity to you
GRAVITY
Establish
Maintain
Commoditization occurs as a good or service loses differentiation across its supply base
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Derek Smith is a lead SharePoint engineer,
developer, and project manager at rmsource, inc. in
Cary, NC. In this role, Derek has been involved in
upgrading, managing, and supporting SharePoint
environments for state and local government, publicly
traded companies, and venture backed startups. He
has been developing software on the Microsoft Platform
for nearly 20 years. Derek is also the founder of
www.HomeSpotHQ.com, an online tool for
managing the critical information about your
home. Derek writes about software development and
technology on his blog, http://www.codeovereasy.com.
Derek Smith is a lead SharePoint engineer, developer,
and project manager at rmsource, inc. in Cary, NC. In
this role, Derek has been involved in upgrading,
managing, and supporting SharePoint
environments for state and local government,
publicly traded companies, and venture backed
startups. He has been developing software on the
Microsoft Platform for nearly 20 years. Derek is also
the founder of www.HomeSpotHQ.com, an online tool
for managing the critical information about your
home. Derek writes about software development and
technology on his blog, http://www.codeovereasy.com.
Derek Smith is a lead SharePoint engineer, developer,
and project manager at rmsource, inc. in Cary, NC. In
this role, Derek has been involved in upgrading,
managing, and supporting SharePoint environments for
state and local government, publicly traded companies,
and venture backed startups. He has been developing
software on the Microsoft Platform for nearly 20 years.
Derek is also the founder of www.HomeSpotHQ.com,
an online tool for managing the critical information
about your home. Derek writes about software
development and technology on his blog,
http://www.codeovereasy.com.
GRAVITY
Blog
Problems Solved
What You Think
How To Do ___
Reviews
Write the blog post you couldn’t find on Google.
AskimetAll in One SEO Pack
Author Box Reloaded
Google Analytics
Google XML Sitemaps
Share and Follow
Syntax Highlighter
W3 Total Cache
Create Promote Remind
Microphone Topic
Recording Software
Location
Screencasting
Script out the problem and solution
10 minute limit
Record at 1280x720
The Pitch
If you want to master something,
teach it to someone else.
@SpeakNET@CallToSpeakers
Your Brand
Derek Smith is a lead
SharePoint engineer,
developer, and project
manager at rmsource, inc.
in Cary, NC.
Create Promote Remind
@smithderekm
www.codeovereasy.com
Derek Smith
DSMITH-14 for free trial