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Creating a Business Card

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Page 1: Creating a Business Card. Business Cards Most often used marketing tool – small, inexpensive, easy to use Only uses 3 ½ “ by 2” of space Business cards

Creating a Business Card

Page 2: Creating a Business Card. Business Cards Most often used marketing tool – small, inexpensive, easy to use Only uses 3 ½ “ by 2” of space Business cards

Business Cards

• Most often used marketing tool – small, inexpensive, easy to use

• Only uses 3 ½ “ by 2” of space• Business cards are small in size but have a

huge, lasting impact. Therefore, they must be designed carefully and thoughtfully

Page 3: Creating a Business Card. Business Cards Most often used marketing tool – small, inexpensive, easy to use Only uses 3 ½ “ by 2” of space Business cards

What kind of information is included on a business card?

• Name of individual• Name of business or

organization• Address • Phone number • E-mail address • Web page address • Job title of individual

• Tagline or description of business or organization

• Logo • Image(s)—including

purely decorative elements

• List of services or products

Page 4: Creating a Business Card. Business Cards Most often used marketing tool – small, inexpensive, easy to use Only uses 3 ½ “ by 2” of space Business cards

Choose the elements that make sense for the individual and the business. Choose

qualities you want to emphasize.

Page 5: Creating a Business Card. Business Cards Most often used marketing tool – small, inexpensive, easy to use Only uses 3 ½ “ by 2” of space Business cards

How can you make your point in such a small space using only a few words?

•Different fonts

•Color• Metaphor

• Logos (symbol)• Other images

http://www.sporcle.com/games/g/corplogos
Page 6: Creating a Business Card. Business Cards Most often used marketing tool – small, inexpensive, easy to use Only uses 3 ½ “ by 2” of space Business cards
Page 7: Creating a Business Card. Business Cards Most often used marketing tool – small, inexpensive, easy to use Only uses 3 ½ “ by 2” of space Business cards
Page 8: Creating a Business Card. Business Cards Most often used marketing tool – small, inexpensive, easy to use Only uses 3 ½ “ by 2” of space Business cards
Page 9: Creating a Business Card. Business Cards Most often used marketing tool – small, inexpensive, easy to use Only uses 3 ½ “ by 2” of space Business cards
Page 10: Creating a Business Card. Business Cards Most often used marketing tool – small, inexpensive, easy to use Only uses 3 ½ “ by 2” of space Business cards

Creating your business card…let’s get started

You will need:• Company description• Company mission statement• Business card planning sheet

Page 11: Creating a Business Card. Business Cards Most often used marketing tool – small, inexpensive, easy to use Only uses 3 ½ “ by 2” of space Business cards

Use a BLANK template in Publisher – 3.5” x 2”

Page 12: Creating a Business Card. Business Cards Most often used marketing tool – small, inexpensive, easy to use Only uses 3 ½ “ by 2” of space Business cards

This screen represents 1 business card.

Page 13: Creating a Business Card. Business Cards Most often used marketing tool – small, inexpensive, easy to use Only uses 3 ½ “ by 2” of space Business cards

When you print, it will automatically create 10 business cards.


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