creating a brand — who really controls your brand's story
Post on 21-Oct-2014
6.545 views
DESCRIPTION
“Your brand is what other people say about you when you’re not in the room.” Jeff Bezos, founder of Amazon.com “If you don’t give the market the story to talk about, they’ll define your brand’s story for you.” David Brier Every brand has a story. Few brands tell their story well. Most do not. Those that tell theirs well win more than just having someone hear their story (or “like” them on some social channel). They win loyalty. They win being an integral part of everyday awareness (and conversation) rather than being an afterthought. And they win being thought of when it’s time to buy. Those that don’t crystallize their story forfeit more than mere visibility. They forfeit meaning, relevance, and the awareness that leads up to, and translates into, sales. The story is the foundation of a brand’s vocabulary (and answers the question, “Why should anyone care?”). So when your brand opens its mouth, it has something to say. More importantly, it has a message that will get heard. And every brand deserves a story that will get heard. We’ve helped brands as big as Wells Fargo and Revlon and as small as the next great startup from Napa Valley to New Jersey. We carve out your story and your brand’s vocabulary so the market isn’t left to do it for you. DBD International http://www.risingabovethenoise.com Helping brands defy gravity and rise above the noise.TRANSCRIPT
![Page 1: Creating a brand — who really controls your brand's story](https://reader034.vdocuments.us/reader034/viewer/2022051322/54468fd3b1af9fe33a8b4627/html5/thumbnails/1.jpg)
Who really controls your brand’s story?
(a true story)
![Page 2: Creating a brand — who really controls your brand's story](https://reader034.vdocuments.us/reader034/viewer/2022051322/54468fd3b1af9fe33a8b4627/html5/thumbnails/2.jpg)
“Your brand is what other people say about you when you’re not in the room.” Jeff Bezos, founder of Amazon.com
![Page 3: Creating a brand — who really controls your brand's story](https://reader034.vdocuments.us/reader034/viewer/2022051322/54468fd3b1af9fe33a8b4627/html5/thumbnails/3.jpg)
“If you don’t give the market the story to talk about, they’ll define your brand’s story for you.” David Brier
![Page 4: Creating a brand — who really controls your brand's story](https://reader034.vdocuments.us/reader034/viewer/2022051322/54468fd3b1af9fe33a8b4627/html5/thumbnails/4.jpg)
Every brand has a story.
![Page 5: Creating a brand — who really controls your brand's story](https://reader034.vdocuments.us/reader034/viewer/2022051322/54468fd3b1af9fe33a8b4627/html5/thumbnails/5.jpg)
Few brands telltheir story well.
![Page 6: Creating a brand — who really controls your brand's story](https://reader034.vdocuments.us/reader034/viewer/2022051322/54468fd3b1af9fe33a8b4627/html5/thumbnails/6.jpg)
Few brands telltheir story well.
Most do not.
![Page 7: Creating a brand — who really controls your brand's story](https://reader034.vdocuments.us/reader034/viewer/2022051322/54468fd3b1af9fe33a8b4627/html5/thumbnails/7.jpg)
For those that do
![Page 8: Creating a brand — who really controls your brand's story](https://reader034.vdocuments.us/reader034/viewer/2022051322/54468fd3b1af9fe33a8b4627/html5/thumbnails/8.jpg)
Those that tell theirs well win more than just having someone hear their story (or “like” them on some social channel).
![Page 9: Creating a brand — who really controls your brand's story](https://reader034.vdocuments.us/reader034/viewer/2022051322/54468fd3b1af9fe33a8b4627/html5/thumbnails/9.jpg)
Those that tell theirs well win more than just having someone hear their story (or “like” them on some social channel).
![Page 10: Creating a brand — who really controls your brand's story](https://reader034.vdocuments.us/reader034/viewer/2022051322/54468fd3b1af9fe33a8b4627/html5/thumbnails/10.jpg)
They win loyalty.
![Page 11: Creating a brand — who really controls your brand's story](https://reader034.vdocuments.us/reader034/viewer/2022051322/54468fd3b1af9fe33a8b4627/html5/thumbnails/11.jpg)
They win being an integral part of everyday awareness (and conversation) rather than being an afterthought.
![Page 12: Creating a brand — who really controls your brand's story](https://reader034.vdocuments.us/reader034/viewer/2022051322/54468fd3b1af9fe33a8b4627/html5/thumbnails/12.jpg)
And they winbeing thought ofwhen it’s time to buy.
![Page 13: Creating a brand — who really controls your brand's story](https://reader034.vdocuments.us/reader034/viewer/2022051322/54468fd3b1af9fe33a8b4627/html5/thumbnails/13.jpg)
For those that don’t
![Page 14: Creating a brand — who really controls your brand's story](https://reader034.vdocuments.us/reader034/viewer/2022051322/54468fd3b1af9fe33a8b4627/html5/thumbnails/14.jpg)
Those that don’t crystallize their story forfeit more than mere visibility.
![Page 15: Creating a brand — who really controls your brand's story](https://reader034.vdocuments.us/reader034/viewer/2022051322/54468fd3b1af9fe33a8b4627/html5/thumbnails/15.jpg)
They forfeit meaning, relevance, and the awareness that leads up to, and translates into, sales.
![Page 16: Creating a brand — who really controls your brand's story](https://reader034.vdocuments.us/reader034/viewer/2022051322/54468fd3b1af9fe33a8b4627/html5/thumbnails/16.jpg)
Your foundation
![Page 17: Creating a brand — who really controls your brand's story](https://reader034.vdocuments.us/reader034/viewer/2022051322/54468fd3b1af9fe33a8b4627/html5/thumbnails/17.jpg)
The story is the foundation of your brand’s vocabulary (and answers the question, “Why should anyone care?”).
![Page 18: Creating a brand — who really controls your brand's story](https://reader034.vdocuments.us/reader034/viewer/2022051322/54468fd3b1af9fe33a8b4627/html5/thumbnails/18.jpg)
So when your brand opens its mouth, it has something to say.
![Page 19: Creating a brand — who really controls your brand's story](https://reader034.vdocuments.us/reader034/viewer/2022051322/54468fd3b1af9fe33a8b4627/html5/thumbnails/19.jpg)
More importantly, it has a message that will get heard.
![Page 20: Creating a brand — who really controls your brand's story](https://reader034.vdocuments.us/reader034/viewer/2022051322/54468fd3b1af9fe33a8b4627/html5/thumbnails/20.jpg)
And every brand deserves a story that’s worth hearing.
![Page 21: Creating a brand — who really controls your brand's story](https://reader034.vdocuments.us/reader034/viewer/2022051322/54468fd3b1af9fe33a8b4627/html5/thumbnails/21.jpg)
Over half-a-million
![Page 22: Creating a brand — who really controls your brand's story](https://reader034.vdocuments.us/reader034/viewer/2022051322/54468fd3b1af9fe33a8b4627/html5/thumbnails/22.jpg)
Over 524,000 people have viewed the following stories tohelp their brandsget heard.
![Page 23: Creating a brand — who really controls your brand's story](https://reader034.vdocuments.us/reader034/viewer/2022051322/54468fd3b1af9fe33a8b4627/html5/thumbnails/23.jpg)
Click on the image below to view this presentation
![Page 24: Creating a brand — who really controls your brand's story](https://reader034.vdocuments.us/reader034/viewer/2022051322/54468fd3b1af9fe33a8b4627/html5/thumbnails/24.jpg)
Click on the image below to view this presentation
![Page 25: Creating a brand — who really controls your brand's story](https://reader034.vdocuments.us/reader034/viewer/2022051322/54468fd3b1af9fe33a8b4627/html5/thumbnails/25.jpg)
Click on the image below to view this presentation
![Page 26: Creating a brand — who really controls your brand's story](https://reader034.vdocuments.us/reader034/viewer/2022051322/54468fd3b1af9fe33a8b4627/html5/thumbnails/26.jpg)
Click on the image below to view this presentation
![Page 27: Creating a brand — who really controls your brand's story](https://reader034.vdocuments.us/reader034/viewer/2022051322/54468fd3b1af9fe33a8b4627/html5/thumbnails/27.jpg)
We’ve helped brands as big as Wells Fargo and Revlon and as small as the next great startup from Napa Valley to New Jersey.
We carve out your story and your brand’s vocabulary so the market isn’t left to do it for you.
In short, we help your brand.
![Page 28: Creating a brand — who really controls your brand's story](https://reader034.vdocuments.us/reader034/viewer/2022051322/54468fd3b1af9fe33a8b4627/html5/thumbnails/28.jpg)
Want more?
![Page 29: Creating a brand — who really controls your brand's story](https://reader034.vdocuments.us/reader034/viewer/2022051322/54468fd3b1af9fe33a8b4627/html5/thumbnails/29.jpg)
Visit and subscribe at RisingAboveTheNoise.com
Want more?
![Page 30: Creating a brand — who really controls your brand's story](https://reader034.vdocuments.us/reader034/viewer/2022051322/54468fd3b1af9fe33a8b4627/html5/thumbnails/30.jpg)
Visit and subscribe at RisingAboveTheNoise.com
Follow David Brier on twitter:@davidbrier
Want more?
![Page 31: Creating a brand — who really controls your brand's story](https://reader034.vdocuments.us/reader034/viewer/2022051322/54468fd3b1af9fe33a8b4627/html5/thumbnails/31.jpg)
Visit and subscribe at RisingAboveTheNoise.com
Follow David Brier on twitter:@davidbrier
Design, art direction and text by David Brier of DBD International
Copyright 2013 DBD International
Want more?