create viral marketing and cutting edge video products

MagicalMultimediaTour.comMagicalMultimediaTour.com

Create Your Own Blockbuster Multimedia Products &

Marketing

Create Your Own Blockbuster Multimedia Products &

Marketing

Rob SchultzRob SchultzMagicalMultimediaTour.comMagicalMultimediaTour.com


Multimedia Revolution:

Jack Bauer or Dr. McDreamy?

Multimedia Revolution:

Jack Bauer or Dr. McDreamy?


The web is in the midst of a transformation:

The web is in the midst of a transformation:

From an information medium to an entertainment mediumFrom an information medium to an entertainment medium


Our Primary Challenges:Our Primary Challenges:

• Its getting harder to rise above the fray

• Its getting harder to reach people through email

• People are demanding to be moved, entertained and inspired, not just informed.

• Its getting harder to rise above the fray

• Its getting harder to reach people through email

• People are demanding to be moved, entertained and inspired, not just informed.


Solution: Could you find something to do with

$1.6 billion and 37 million viewers?

Solution: Could you find something to do with

$1.6 billion and 37 million viewers?


Formats for MultimediaFormats for Multimedia

• Video (YouTube & Screen Capture)• Audio• Sequential Slideshows• Destination Multimedia: Penny-arcade.com /

Dogster.com / PostSecret.com• Compelling Visuals

• Video (YouTube & Screen Capture)• Audio• Sequential Slideshows• Destination Multimedia: Penny-arcade.com /

Dogster.com / PostSecret.com• Compelling Visuals


Three Hallmarks of GreatMultimedia Marketing:

Three Hallmarks of GreatMultimedia Marketing:

• It has legs! • It has buzz: people WANT to tell their

friends and associates about it • Its self-perpetuating: others do the work of

getting it around

• It has legs! • It has buzz: people WANT to tell their

friends and associates about it • Its self-perpetuating: others do the work of

getting it around


End Result – Monetizing Your Marketing:

End Result – Monetizing Your Marketing:

• Generally not to generate sales but to create relationships with customers

• Create buzz: Buzz = Bucks • Relationships with high profile partners• Singles, not home runs

• Generally not to generate sales but to create relationships with customers

• Create buzz: Buzz = Bucks • Relationships with high profile partners• Singles, not home runs


Viral Marketing Masterpiece:Viral Marketing Masterpiece:

Screen OneA young woman, seeking a

place to park, pulls her Mazda alongside a pair of

utility/construction workers.

Screen TwoNoticing the tiny spot she

wants to pull into, they scoff, “She’s never going to get in

there!”


Viral Marketing Masterpiece:Viral Marketing Masterpiece:

Screen Three Disgusted, she pulls her

Mazda out of the frame, then suddenly reappears backing her car directly over the top of the utility workers’ truck…

Screen Four . . . scooting over the hood . . .


Viral Marketing Masterpiece:

Screen Five . . . plopping snugly into the

parking space.

Screen SixShe gets out of the car, slams

the door, and fixes a triumphant gaze at the pair as

she walks confidently away.


Viral Marketing Masterpiece:

Screen SevenThe two utility workers stare

at each other in stunned disbelief. Total elapsed time:

about 30 seconds

Screen EightFinal screen, with a clickable

link inviting viewers to take the next step.


5 Crucial Keys to Success5 Crucial Keys to Success

• Has three goals:– Capture their attention– Engage them emotionally– Successfully prompt them to take the

next step

• Has three goals:– Capture their attention– Engage them emotionally– Successfully prompt them to take the

next step


5 Crucial Keys to Success5 Crucial Keys to Success

• Plays on a universal experience • Targeted to specific, desired group of

customers - help viewers see themselves in your movie

• Stealth Marketing: Don’t pontificate! Get in / Get it on / Get out / Get them to act

• Plays on surprise / A Laugh out loud moment – recognition / surprise twist / Emotion!

• Plays on a universal experience • Targeted to specific, desired group of

customers - help viewers see themselves in your movie

• Stealth Marketing: Don’t pontificate! Get in / Get it on / Get out / Get them to act

• Plays on surprise / A Laugh out loud moment – recognition / surprise twist / Emotion!


What is a Multimedia Product?What is a Multimedia Product?


Multimedia Products: What’s in it for You?

Multimedia Products: What’s in it for You?

• Higher perceived value• People will spend more if you offer them

more• Higher visibility / profile: You’re a player• Break down the buying barrier / Remove

purchasing comparisons

• Higher perceived value• People will spend more if you offer them

more• Higher visibility / profile: You’re a player• Break down the buying barrier / Remove

purchasing comparisons


Low-tech Keys to Success:Low-tech Keys to Success:

• Start small• Personality! Point of view. Take a stand• Multimedia needs to make things easier,

not harder

• Start small• Personality! Point of view. Take a stand• Multimedia needs to make things easier,

not harder


The Critical Mistakes that can Doom Your Multimedia:

The Critical Mistakes that can Doom Your Multimedia:

• Multimedia is not a magic bullet• A clunker with bells and whistles is still a

clunker • Basic marketing concepts are MAGNIFIED

• Multimedia is not a magic bullet• A clunker with bells and whistles is still a

clunker • Basic marketing concepts are MAGNIFIED


Ways to Begin With ProductsWays to Begin With Products

• Start simple• Provide free multimedia content . . . with a

goal! • Different from viral strategies: Its actual

content that moves people to act, rather than an experience that moves people to act

• Let your content build your list -- let your list build your profits

• Start simple• Provide free multimedia content . . . with a

goal! • Different from viral strategies: Its actual

content that moves people to act, rather than an experience that moves people to act

• Let your content build your list -- let your list build your profits


Start With What You’re Already Doing:

Start With What You’re Already Doing:

• Create a new offering enhanced with simple multi-media elements

• Enhance your current offerings with Multimedia elements

• Create a new offering enhanced with simple multi-media elements

• Enhance your current offerings with Multimedia elements

ViralMovieMarketingSecrets.comViralMovieMarketingSecrets.com

Starter Multimedia Marketing Ideas


PDF SlideshowsPDF Slideshows




• START SMALL – Impact, not information• License someone else’s video • Come up with 20 great concepts – float them

to your master mind group• iMovie / Windows Movie Maker Slideshows /

upload video to YouTube

• START SMALL – Impact, not information• License someone else’s video • Come up with 20 great concepts – float them

to your master mind group• iMovie / Windows Movie Maker Slideshows /

upload video to YouTube


Starter Multimedia Product Ideas


• Create PDF Slideshows – FREE!• Start with Power Point: The Phantom Multi-

media Resource you may already own • Windows: Camstudio Free Screen Capture

Videos

• Create PDF Slideshows – FREE!• Start with Power Point: The Phantom Multi-

media Resource you may already own • Windows: Camstudio Free Screen Capture

Videos




• Enhance teleseminars with multimedia elements

• Enhance recorded speaking gigs with multi-media elements

• Enhance CDs with Multimedia elements – especially visualizations or guided processes

• Enhance teleseminars with multimedia elements

• Enhance recorded speaking gigs with multi-media elements

• Enhance CDs with Multimedia elements – especially visualizations or guided processes


Simple Starter Steps:Simple Starter Steps:

• Sign up for the PDF Slideshows eCourse• Check Out YouTube - Use their search

function• Find friends to help you

• Sign up for the PDF Slideshows eCourse• Check Out YouTube - Use their search

function• Find friends to help you


Simple Starter Steps:Simple Starter Steps:

• View some of the links in the Bonus Resources Section

• Make a short list of the specific ways you can enhance current or planned offerings with multi-media elements

• Stay tuned for our starter course• One-on-one mentoring

• View some of the links in the Bonus Resources Section

• Make a short list of the specific ways you can enhance current or planned offerings with multi-media elements

• Stay tuned for our starter course• One-on-one mentoring


Sure YouTube is cool.But can it pay the bills?Sure YouTube is cool.

But can it pay the bills?

Free 45-page Multimedia Marketing Secrets Report delivers innovative examples, case histories, tools and personalities leveraging the new wave of online multimedia to attract customers, attention, market share . . . and profits!

Free 45-page Multimedia Marketing Secrets Report delivers innovative examples, case histories, tools and personalities leveraging the new wave of online multimedia to attract customers, attention, market share . . . and profits!

create viral marketing and cutting edge video products

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