PRESS RELEASE FOR IMMEDIATE RELEASE

CREATE CASCADING CURLS Fashion-forward French brand Elite combines innovative technologies with a glamorous ‘model look’ to ensure you look and feel your best all the times. Elite offers a comprehensive range of products that are sleek, durable and easy to use. Chic and stylish in their signature black and white packaging, Elite products provide consumers with quality yet affordable beauty tools and accessories. To create cascading curls, poker straight tresses or any style in between, look to Elite hair brushes and fashion accessories allow you to re-create the latest on-trend hairstyles in true in designer style. Straight off the set of Gossip Girl, simply follow these easy steps to channel your inner Upper East Side fashionista by embracing soft curls and a signature headband for hairstyle Blair Waldorf would be jealous of.

Step 1: Create volume in hair by applying a small handful of mousse to wet hair, then blow dry using Elite Round Boar Bristle Brush

(RRP $22.95.)

Step 2: Section off hair with Elite Rat Tail Comb (RRP $5.65) and work through each section with curling tongs.

Step 3: To get the perfect curl look, evenly alternate the direction you wrap hair around the barrel of the curler.

For further information, please contact: Elisa Tubecki PR Manager The Heat Group T – (03) 8545 7191 M – 0437 457 611 E – elisat@heatgroup.com.au

The Heat Group distributes leading cosmetic and accessory brands, Max Factor, COVERGIRL, Bourjois, Ulta3 and Elite and is recognised as one of Australia’s most successful entrepreneurial

companies. Founded in 2000, Heat prides itself on its unique company culture and sums this up in four words given to it by the Heat team: creative, dynamic, passionate, smart. To learn more about Heat go

to www.heatgroup.com.au

Step 6: Gently tuck Elite Thin Headband – 3 Pack (RRP $8.95)

into the curls.

Step 5: Once complete, softly blow dry and then brush out curls lightly using Elite Rake

Comb (RRP $5.65.)

Step 4: Part the front sections of hair into a middle part. Then curl the front sections backwards,

away from the face.