IKEA

CHA’S

TCDC

BACC

Sunday Market

Hainan Lor Mee

Are You Paying Attention?Presented by Charlie, Oct 2012

http://venture-lab.org/creativity/view_profile/115329

A Crash Course on Creativity

How can we survive a store?

6 Stores.

14 Rules.

Let’s take a look.

Rule : Notice the logoDon’t be dazzled by the beautiful color.

1

IKEA - Beijing

Color Scheme

CHA’S RESTAURANT - Shanghai

Color Scheme

TCDC - Bangkok

Color Scheme

HAINAN LOR MEE - Penang

Color Scheme

BACC - Bangkok

Color Scheme

Sunday Market - Chiang Mai

Color Scheme

Something else can also indicate the store.

“Yeah Yeah, I noticed the logo, then what?”

Rule : Never StopThe store will try their best to make you stop, then stay.

2

IKEA - Beijing

They will provide food and drinks with free refill.

Sunday Market - Chiang Mai

Cute dog is also a useful bait. Don’t look into their eyes.

Sunday Market - Chiang Mai

or... Put an eye--catching hanger outside the store.

Rule : Do some researchSuccess favors the prepared mind.

3

Make sure your time is enough.

IKEA - Beijing

IKEA - Beijing

Check out the menu first .

BACC - Bangkok

It will help you decide whether or not entering the store.

CHA’S RESTAURANT - Shanghai

Or what to order.

TCDC - Bangkok

Or the theme

Rule : Find out the layoutVisiting a store is like going through a maze.

4

BACC - Bangkok

25IKEA - Beijing

Sunday Market - Chiang Mai

Rule : Explore with curiosity Product display is an art.

5

IKEA - Beijing

They will keep the low-price product within your arms’ reach.

HAINAN LOR MEE - Penang

Or hanging in the window to stir up stir your desire

CHA’S RESTAURANT - Shanghai

They’ll place the delicious food in a fancy way

Sunday Market - Chiang Mai

Or in a scary way...

Rule : Stay away from the tag Price tag is one of their best tools.... to teasing you.

6

Sunday Market - Chiang Mai

Pay attention to the price tag

HAINAN LOR MEE - Penang

It can be in any forms.

IKEA - Beijing

There are a lot of clues to the product

Especially those in yellow...

IKEA - Beijing

Rule : Try before you buy They will allow you to do anything before purchasing.

7

IKEA - Beijing

To try it...

IKEA - Beijing

To experience it...

Sunday Market - Chiang Mai

To put it on...

Sunday Market - Chiang MaiTo taste it...

Rule : Don’t take photos They’ll provide funny stuffs to seduce you posting on twitter or facebook.

8

BACC - Bangkok

A big doll...

IKEA - Beijing

Some useless gadgets...

TCDC - Bangkok

A guest book...

Rule : Walls could talk The walls know more than you can imagine.

9

BACC - Bangkok

TCDC - Bangkok

IKEA - Beijing

Rule : People matters You should never enter an empty store.

10

HAINAN LOR MEE - Penang

IKEA - Beijing

Rule : Signs could save your lifeWhat you see is what you get.

11

IKEA - Beijing

Toilet

IKEA - Beijing

If anything happens.... Find the way out.

Fire Alarm

IKEA - Beijing

Where are you?

IKEA - Beijing

Rule : It’s more than a storeNot only do they sell product, they sell dreams.

12

“It’s our home...” - It can also be yours.

IKEA - Beijing

“See how great we are?”

Sunday Market - Chiang Mai

Rule : Package is a plusWe love the product...especially when put in a pretty bag.

13

Sunday Market - Chiang Mai

cups

HAINAN LOR MEE - Penang

bags

BACC - Bangkok

cases

TCDC - Bangkok

bags

Rule : Line up in the shorter queueChecking out should be fast and painless.

14

IKEA - Beijing

How long will it take?

CHA’S RESTAURANT - Shanghai

The cashier should be the easiest place to find.

Thanks