CENTRE FOR GENERAL MANAGEMENT DEVELOPMENT

CRANFIELD ADVANCED DEVELOPMENT PROGRAMME

2012

www.cranfield.ac.uk/som/adp KNOWLEDGE INTO ACTION

General Management Programmes that provide significant business and individual outcomes. Our distinctive approach to general management development combines breadth of managerial knowledge with depth of personal insight. Programmes are challenging and pragmatic. Managers leave the programmes energised, inspired and above all, clear about how to use their unique capabilities and position to add much greater value to the organisation. Programmes within the portfolio are comprehensive development experiences providing key personal insights. Managers are able to enhance their leadership profile and expand their sphere of influence. Each programme provides a powerful and intensive development opportunity at key stages of a manager’s career. Our strong focus on personal development and a year-long supportive relationship are unique to Cranfield’s general management programmes. CRANFIELD BUSINESS DIRECTORS PROGRAMME For senior executives in large and small businesses. The programme enables participants to enhance strategic leadership, contribution and impact. CRANFIELD ADVANCED DEVELOPMENT PROGRAMME For senior managers moving into business leading roles. The programme enables participants to develop their strategic and leadership contribution. CRANFIELD GENERAL MANAGEMENT PROGRAMME For senior managers wishing to develop a general management perspective. The programme enables participants to move beyond their specialist expertise in order to add more value across the business.

ACCELERATED TALENT DEVELOPMENT PROGRAMME For managers early in their careers who want to develop a wider business perspective, more confidence and credibility in order to accelerate and fulfil their potential. COMPANIES THAT HAVE ATTENDED THESE PROGRAMMES Miller Construction (UK) Ltd EDF Energy Rockingham Motor Racing Circuit Virgin Atlantic Airways Ltd Dubai World Trade Centre (LLC) The Forensic Science Service Carphone Warehouse UK Ltd The Vale Hotel Golf & Spa Resort London Hilton on Park Lane Whether you are looking to develop your managerial talent, widen your business knowledge from a functional to a general role or wanting to move from being an excellent manager to a business leader, we have a programme that best fits your needs. Our portfolio of general management programmes offers you innovative, highly stimulating and challenging learning experiences. You can read about the programmes here or give us a call. We would be delighted to help find the right programme for you.

CENTRE FOR GENERAL MANAGEMENT DEVELOPMENT

If you are a senior manager stepping up into a business leadership role, the Cranfield Advanced Development Programme will broaden your business horizon, enhance your strategic insight in turbulent times, develop your organisational leadership ability and increase your business leadership confidence. This is one of the most respected executive development programmes for high potential senior managers. It is delivered by faculty who draw on their expertise and experience to combine leading edge and inspirational thinking with practical insights into successfully addressing the increasing challenge of leading in today’s difficult environment. Three intensive modules combined with pre and post module coaching are followed by three and twelve-month reviews to support continued development. This ensures that development is tailored to personal circumstances to a degree you are unlikely to find elsewhere and that learning is successfully applied to the workplace and converts into real business benefits. The first module provides the building blocks for strategy making; the second tests and develops your strategic influencing and organisational leadership skills; and the third develops future thinking, an understanding of the global trends and tools and techniques for strategy making in an uncertain environment. The programme is as much practical as it is strategic, as much results-driven as it is solid in theory and thinking. It gives you the clarity and confidence to create direction, to influence, to inspire – and to lead. APPROACH The Cranfield Advanced Development Programme prepares high potential senior managers for business leadership roles. It raises your leadership contribution and shifts your focus from operational management to strategic leadership.

STRUCTURE The programme combines the knowledge needed to operate at the most senior levels in organisations with the personal insight and skills to use that knowledge well to engage peers and stakeholders who may well have different views. MODULE SUMMARY Throughout the three modules the Cranfield Advanced Development Programme provides an engaging blend of interactive presentations, case studies, syndicate work, individual assignments, live business exercises and business-related projects, which stimulate innovative thinking about your business and leadership style. You will develop a 100-day action plan to increase your leadership contribution in difficult times. Three-month and twelve-month review modules review progress in order to ensure sustained personal development. WHO ATTENDS? The Cranfield Advanced Development Programme attracts senior managers who are moving or have recently moved into roles with business strategy (rather than purely functional) responsibility. They come from diverse industries and functions and have typically progressed rapidly to their current position. Past participants have come from all business sectors, as well as public, ‘not for profit’, and charity organisations.

CRANFIELD ADVANCED DEVELOPMENT PROGRAMME

THE BENEFITS You will leave the programme with: An understanding of the global trends

shaping business now and in the future The ability to think strategically about your

industry and business The skills to influence business strategy

through recession The knowledge of how to be more personally

influential at all levels A clear vision of how to inspire and engage

those you lead A better understanding of how to manage

career and personal demands of a top role effectively

The confidence to achieve more, and more easily.

A TYPICAL PROGRAMME To enhance your business leadership, the Cranfield Advanced Development Programme focuses on: Developing a business perspective Enhancing your futuristic and innovative

thinking Increasing your business leadership skills in

difficult times Striking a better balance between your

strategic and operational activity Building the personal capabilities to lead

major organisational change.

DETAILS Faculty: Co-Directors, Dr Martin Clarke & Dr Catherine Bailey Duration: 3 x 5 days residential + 24 hr review module (after 3 months) + 24 hr review module (after 12 months) Cost: £15,700 + VAT Dates: Module 1: 12 to 16 March 2012 Module 2: 23 to 27 April 2012 Module 3: 11 to 15 June 2012 Review Modules: (3 months) 11-12 Oct 2012 (12 months) June 2013 tbc Module 1: 17 to 21 September 2012 Module 2: 22 to 26 October 2012 Module 3: 03 to 07 December 2012 Review Modules: (3 months) Mar 2013 tbc (12 months) Nov 2013 tbc Contact Sara Shakespeare T:+44(0)1234 754569 F:+44(0)1234 751908 sara.shakespeare@cranfield.ac.uk www.cranfield.ac.uk/som/adp

CRANFIELD ADVANCED DEVELOPMENT PROGRAMME

CRANFIELD ADVANCED DEVELOPMENT PROGRAMME SAMPLE TIMETABLE

MODULE 1 Thinking and acting strategically Business leadership capabilities Business strategy and processes Financial strategy Marketing strategy Operations strategy People strategy.

MODULE 2 Beyond management to leadership Strategic leadership in practice - a real

business project Realities of business leadership roles Managing organisational power and politics Teamwork and relationships at the top. MODULE 3 Beyond the immediate horizon Global economic trends New frontiers in finance Corporate social responsibility Managing in the knowledge economy Innovative leadership Organisational futures - new forms and

directions Organisational culture and transformation Managing the transition to business

leadership. Leading faculty provide key tools for strategy-makers. Practical sessions help you review your current business, financial, marketing and operational strategies, to identify gaps and opportunities. Lively syndicate sessions with participants from diverse backgrounds promote innovative thinking and practical insights. Thought-provoking presentations and debate stretch current thinking beyond an industry and short-term focus to read the global and economic trends shaping the business environment.

Personal Development sessions provide insights into inspiring change and engaging commitment. An invited CEO vividly illustrates the transition from competent management to business leadership. Learn how people successfully balance personal and business demands and promote clarity and confidence about managing a career at the top. A 100-day action plan will combine actions to increase your leadership impact in your current role with your plans to inform future strategy. PROGRESS REVIEW MODULE (3 MONTHS) Three months after the course you are invited back for a 24-hour review module to revisit your action plan and set new targets in light of your progress. CONTINUING DEVELOPMENT REVIEW MODULE (12 MONTHS) To support your continuing development you are invited back to Cranfield to reflect on the long-term impact of your development from the programme, gain an insight into managing your continuing personal development, renew your development agenda and plan the next phase.

The aviation industry has been hit particularly severely during the downturn which has meant that those in senior leadership positions within the industry have had their leadership mettle tested to the very limits as they try to guide their organisations through the economic turbulence. Steve Griffiths is Chief Operating Officer for Virgin Atlantic, a role which spans engineering, operations, airports, cargo, cabin crew, product and service. Steve has broken the conventional career path. Promoted in 2007 to Director of Engineering, responsible for all aspects of aircraft engineering and maintenance, he took on the Chief Operating Officer role at the airline early in 2009. Steve attended Cranfield’s Advanced Development Programme in 2007 in order to support his transition to the Director of Engineering role which required significantly greater strategic leadership. Whilst his personal development and business perspective were clear to those around him stepping up to the Executive role at a time of unprecedented economic turbulence meant that he felt that he really benefited again from his leadership development on the CADP. ‘All of a sudden I was responsible for nearly a 6,000 employees and all eyes seemed to be focusing on me. Furthermore, I knew that I had some very tough decisions ahead of me which were necessary for the good of the business…and that the buck ultimately stopped with me!” remembers Steve. “Even though I completed the Programme two years ago many of the core principles were deeply embedded in me. For instance, I realised quickly that as a senior executive it is necessary to have well thought out views about the business. It is only possible to develop these if you are able to take a broad view of the organisation beyond your functional silo. Critically, you need to be able to listen to other’s views across the business.” Attending a Cranfield programme is only the start of a longer professional development journey for the managers and executives attending programmes from diverse industries and geographies.

“What I value particularly is that Cranfield provides regular opportunities for me to update and refresh on the latest leadership and management thinking. It’s not just about attending one programme but ensuring that as a senior executive you invest in your development even though there are huge pressures on your time. For instance, I recently attended a one-day forum at Cranfield, Strategies for Turbulent Times which was of real practical use in helping me to grapple with some complex strategic issues. And even after completing the Programme the Programme Director, with whom you build a close and trusting relationship, is available for continued support and counsel – I have found this invaluable. Recourse to expertise such as this from Cranfield faculty who are exposed to similar problems in other industries is extremely useful in order to provide a much-needed external, objective perspective.” The Cranfield suite of General Management Programmes are designed to help executives deal with both the ‘hard’ and ‘soft’ challenges of leadership. Steve reflects on his experience of the Cranfield Advanced Development Programme, “There was a particular emphasis on personal development. After the Programme my personal awareness had increased considerably, which is particularly important when decisive action is required to deal with the challenges faced. I understood the marked difference between confidence and arrogance and the crucial impact good leaders can have on their organisations.” “Organisations will inevitably carefully consider all non-essential expenditure but I believe that a short, sharp injection of practical and rigorous development for the very best talent within an organisation is essential, especially at a time when your team needs to be at the top of their game. By recognising who your best people are, and continuing to invest in them, organisations are more likely to retain and keep them highly motivated despite the inevitable pressures to do more with less. These transformational programmes help to build real confidence and self-belief which is required now more than at any other time in living memory.”

CASE STUDY Steve Griffiths Chief Operating Officer, Virgin Atlantic

PAST PARTICIPANTS INCLUDE: Managing Director Henderson Insurance Brokers Ltd Managing Director Seatec UK Limited Global Operations Director Candy and Candy Head of Public & External Affairs NHBCAgent, Gascoyne Cecil Estate Divisional Key Accounts Manager Malvern Instruments Ltd Managed Services Director WIN Plc Director of Engineering IHC Engineering Business Platform Lead Lloyds Banking Group plc Commercial Director Birse Civils Marketing & Public Relations Manager SAS Scandinavian Airlines Chief Financial Officer IKO Plc Sea King Head of Production Vector Aerospace Human Resources Manager RM Education Managing Director Cedar HR Software Limited Manager Piping Engineering & Plant Layout Foster Wheeler Energy Ltd

FACULTY BIOGRAPHY: Martin Clarke BSc PhD Before joining Cranfield School of Management in

1993, Martin worked as a director of a European business information company. He is currently Business Director of the flagship Cranfield General Management Programmes Group

that combines extensive leadership development with enhanced strategic awareness. He is also Co-Director for the Cranfield General Management Programme. Martin works as a leadership and organisation development consultant to a broad range of international companies. His experience lies chiefly in the area of organisation and strategic development, working with executive teams and business leaders. He is frequently asked to comment in the press and is the author of numerous books/chapters and articles on the subject of leadership, organisation design and the role of organisation politics in business Catherine Bailey BSc PhD CPsychol AFBPsS Catherine trained as an occupational psychologist,

and worked in production and personnel management with Smiths Industries. She has 20 years commercial experience leading executive development and research assignments in major programme and projects environments (Aerospace, Power,

Pharmaceuticals, Telecommunications) and is a founder of a successful third sector business. She is also Co-Director of the flagship Cranfield Business Directors’ Programme and also leads the GMP faculty programme of radical and distinctive practical business leadership research. Her interests focus on business leadership effectiveness in complex business environments; top team relationships and effectiveness; leveraging knowledge for organisational effectiveness; developing strategic thinking. She is author of a book and of numerous articles and reports on managerial and leadership performance, measurement and development. Catherine works as a consultant internationally to a wide range of organisations. She also acts as an executive coach for business leaders and strategy making teams.

FACULTY :

Joe Nellis BSc (Econ) MA PhD FHEA AcSS Professor of International Management Economics

David Buchanan BA PhD FRSA Chartered CIPD Professor of Organizational Behaviour

Mike Bernon BA MSc MILT Senior Lecturer in Supply Chain Management

Séan Rickard Senior Lecturer in Business Economics

Cliff Bowman BA MBA PhD Professor of Strategic Management

David Grayson Professor of Corporate Responsibility

Bob Lillis BSc PhD PGCHE MIOH FHEA Lecturer in Service Operations Management

Javier Marcos Cuevas BSc MSc PhD Lecturer

Alan Cousens MA, MBA, MSc, PhD Lecturer in Innovation and Operations Management

Sri Srikanthan MBA ACMA Senior Lecturer in Finance and Accounting