craft brewers - craft – onafhankelijke brouwers … · •in late 2017, u.s. congress passed the...
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Craft BrewersSustaining Excellence and Growth
Brewers Association is…
Government Affairs
• In late 2017, U.S. Congress passed the first major tax reform legislation since 1986 – Tax Cuts and Jobs Act
• Brewers that produce less than 2 million barrels annually (virtually all BA members):• Will be taxed at a rate of $3.50/barrel on
the first 60,000 barrels of beer produced
• And $16/barrel on any further barrels produced up to 6 million barrels
• (Above 6 million barrels, the excise tax remains $18/ barrel).
Craft Beverage Modernization and Tax Relief Act
• Annual production of 6 million barrels of beer or less (approximately 3 percent of U.S. annual sales).
An American craft brewer is small, independent, and traditional.
Craft Brewer Definition
Small
Independent• Less than 25% of the craft brewery is owned
or controlled (or equivalent economic interest) by a beverage alcohol industry member that is not itself a craft brewer.
Traditional• A brewer that has a majority of its total beverage
alcohol volume in beers whose flavor derives from traditional or innovative brewing ingredients and their fermentation. Flavored malt beverages (FMBs) are not considered beers.
These are historic beer times!
• 1978 = 42 brewing companies
• 2017 = 6,000+
• Tens of thousands of beer labels
• United States = the most diverse beer market
The U.S. Craft Beer Market
Big Picture
• Growth in a competitive market
• Growth in a crowded marketplace• 2 openings a day• Large brewer
acquisitions• Crowded distribution
• Small still healthy• Still growth out there
Domestic Imports Craft US Shipments
All figures in ‘000s of bbls (1 bbl = 31 gallons)
1981 177,000 5,221 35 182,290
2016 144,500 33,366 25,200 207,100
Change -28,500 28,145 25,165 24,810
0
1000
2000
3000
4000
5000
6000
7000
2012 2013 2014 2015 2016 2017
Number of Active Breweries, 2012-2017(est.)
0
2.000
4.000
6.000
8.000
10.000
12.000
14.000Bonded U.S. Wineries, 1993-2017
Where are all the U.S. breweries?
Red = MicroBlue = Brewpub
Sales
• Craft brewers up 5% by volume at mid-year. Up 8-10% in retail dollar sales.
• (Includes on-premise and at the brewery sales)
• For full year 2017, Total beer is down -1% in volume / up 1% in dollar sales in IRI.
2017 Dollar Share & GrowthIndependent Craft
Source: IRI Group
$ Sales Share Growth RateIPA 28.2% 17.5%SEASONAL 11.8% -6.0%OTHER PALE LAGERS
11.5% 9.1%
PALE ALE 8.9% 8.9%VARIETY 7.2% 1.3%AMBER ALE 4.2% -8.4%GOLDEN ALES 3.7% 40.6%
• States with above average craft share (2015), 2016 growth = 1.9%
• States with below average craft share (2015), 2016 growth = 7.7%
Key Issues
What We Want
• Fair access to market for all U.S. breweries
• Taprooms• No one brewery owner should become
the “one stop shop” for beer• “Consumer choice, not producer
power, should determine what beers go on the truck.” - Senator Klobuchar (MN)
• Continued growth and demand for our members beers.
Choice
Quality• Breweries that are driven by
quality, with a safe work environment who are sustainability minded and who advance beer.
2.315 2.748 8.400 18.125 24.355
33.366 53.500
92.600
425.000
0
50.000
100.000
150.000
200.000
250.000
300.000
350.000
400.000
450.000
*Boston Beer Co. *Yuengling Heineken USA Constellation *Small &Independent
Imports Molson Coors AB InBev U.S. AB InBev Global
2016 Barrels: U.S. Beer(000's of bbls)
*Included in S&I Total
BrewersAssociation.org/seal#IndependentBeer
Independent Craft Brewer Seal
BrewersAssociation.org/seal#IndependentBeer
Independent Craft Brewer Seal
• Many beer drinkers want to know who makes their beer
• 81% of craft beer appreciators indicated “independent” and “independently owned” as the most recognized terms presented in a 2017 Nielsen/Brewbound Harris Poll
• Tool for enthusiasts to easily differentiate beer from craft brewers and beer produced by other, non-craft companies
Adoption
Purpose
• 2,872 breweries have adopted the seal, as of January 16, 2018
Take Craft Back
Anthem
Research Grants
• 2015: $150,000• 2016: $380,000• 2017: $730,000• 2018: $915,000 (budgeted)
Funding
Best Practices Guide to Quality Beer
Brewers Association Staff
