crack the dna code of - social media management and ... sysomos summi… · social digital scan...
TRANSCRIPT
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Crack the DNA code of each person to better
communicate in a personal
way to build a meaningful
long term relationship
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The challenge is to gather,
analyze and interpret billions
of data strands of customer
interaction from countless
touch points and channels
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Touchpoints - 1990’S TO 2005
Consumer’s Multichannel Life
Word of Mouth
E-Mail Marketing Call Center
Physical Store
& Point of Sale
Web
TV
Radio
Newspaper & Magazines
Direct Mail
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Touchpoints - 2005 onward
Physical Store & Point of Sale
Word of Mouth
Location Services
Social
Digital Scan & Barcodes
Web
Video
Chat
TV
Reviews & Recommendations
E-Mail MarketingCall Center
Mobile
Direct MailRadio
Consumer’s Multichannel Life
Newspaper & Magazines
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It Is Harder Today To Know Who You Are And How To Reach You
And To Make It Even More Difficult
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200 Minutes + Per Day
500 Minutes for Millennials
If you are not occupied for 8-10 seconds,
then you pick up your phone 70% - 80% of time
Mobile Usage
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Human Attention Span Is Now 8 Seconds
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So Where Does That Leave The Marketer?
Demand has far outstripped supply
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So What Do I Think About?
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No One Wants To Be A Data ScientistLess than .001% of us
can be data scientists
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•Hunter/Gatherers cannever move forward
•Hunter/Gatherers mode
oLoses precious time
oConsumes energy
oStifles innovation
Marketers Are Stuck Hunter/Gatherers Mode Jared Diamond – Guns, Germs and Steel
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Copyright@2001 Teradata, a division of NCR, All Rights Reserved
Sysomos Challenge
Find patterns and trends, decode messages, identify images, find people, discover associations and turn it all into commercial opportunities
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So is Predictive Analytics the Best
Path for Marketers?
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So Is Artificial Intelligence The Best Path For Marketers?
2M Neurons
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So Is Artificial Intelligence The Best Path For Marketers?
2M Neurons 100B Neurons
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500 Trillion
Operations Per Second
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So Artificial Intelligence is Good but what can we do now that is
Real and Practical?
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Run trillions of combinations every day andnotify user with one click to deeper visualization
of how and why insight occurred
Next step is automated insights to accelerate marketing efforts
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Automated insightsrun trillions of combinations
Using statistical algorithms to discover:
Correlations, Anomalies, Accelerations, Thresholds, Associations, …
Data center can process
1 trillion operationsper second
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Automated InsightsBuilt-in Insights Delivered With Platform
Guided
What I want to know
Unguided
What I don’t know
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Automated InsightsPaid, Earned, and Owned
Top Rank
Trending
Influencer
Threshold
Industry
Competitor
Sentiment
Emoji
Visual
Language
Share of Voice
Customer Voice
Discovery
News Trending
Paid Media
Location
Virality
Topic Trends
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Once statistical SIGNIFICANCE is reach, then associated METADATA is added to transform statistical insight
into a business insight with actionability
Automated InsightsAdding Context For Business Insights
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Automated InsightsHow Will It Work?
Mobile Web Widget
API
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Automated InsightsWhy Is This Different?
We believe we can help the industry move from hunter/gatherer mode to focus on their MARKETING CRAFT
By providing near real time contextual insights sifting through trillions of combinations that is humanly impossible to do
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