facebook topic data with sysomos scout
TRANSCRIPT
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DataSift and Facebook Topic Data
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Who is DataSift?
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What is Facebook Topic Data?
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Marketers Are Making Big Investments in Facebook
1 BILLION+DAILY ACTIVE USERS
PEOPLE SPEND 46 MINS/DAY
ON FACEBOOK (1)
50M+SME BUSINESSES
WITH ACTIVE FACEBOOK PAGES
2.5M+ACTIVE ADVERTISERS
$5.6B Q415 AD REVENUES
GROWING 57% YoY
Source: Facebook Q4 2015 Earnings Report (1) Facebook, Messenger, Instagram.
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Don’t Settle for Partial InsightsWithout Facebook topic data you only get a glimpse of what is possible!
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Topic Data Unlocks Unique Insights for MarketersDATASIFT + FACEBOOK Partnership FACEBOOK TOPIC DATA
ENGAGEMENT ACROSS FACEBOOK
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Facebook Topic Data Insights From Scout
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What Targets Are Available for Analysis in Scout?
Age Ranges: 18-24, 25-34, 35-44, 45-54, 55-64, 65+, unknownAuthor Type Fan page or user page
Country Breakdown by countryGender Breakdown by gender
Hashtags Find out what the top hashtags used areInteraction
Type Story, comment, like, share, or re-share
Links Top links shared around a topicMedia Type Post, photo, share, link, video, or noteTop Topics “Top Topics” and related topics (determined by Facebook)Sentiment Sentiment of posts (determined by Facebook)
This different “Targets” are ways users can
filter reports and can be “stacked
together” like top links from women
in the UK
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So what can we do with this data?
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Sysomos Scout Capabilities: Unlock Unique Insights
Brand • Product Content • Links Industry • Topic AudienceBrand Analytics Content & Media
AnalysisIndustry & Topic
ResearchMarket Research to Inform Creative &
CampaignsBrand Reputation Management
Campaign AnalysisCompetitive Analysis
Influential Media Analysis
Topic Analysis Content Discovery
Industry BenchmarkingTopic-Specific Analysis
Vertical Applications (e.g. TV)
Creative & Campaign Design
Audience Affinity AnalysisAudience
Discovery/Expansion
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Sysomos Scout will support any use case that does not rely on the specific identity of the individual, including, but not limited to:• Market Research• Creative Content Optimization• Reputation Management• Share of Voice• Measuring Customer Satisfaction• Demand Forecasting• Risk Management• Resource Allocation
Sysomos Scout data provides secondary support to use cases such as influencer identification and customer service by providing the big picture behind the individual-level interactions.
…Across Your Organization
BRAND HEALTH
CUSTOMER EXPERIENCE
MARKETING OPTIMIZATION
OPERATIONAL EFFICIENCY
REVENUE GENERATIONINNOVATION
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Use Case: Content Validation
• Weight loss company assumes target audience is middle-aged women
• Turned to Scout to validate claim, learning engagement is being lead by men
• Used this insight to retarget their campaign to appeal to both men and women
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Use Case: Display Ads• Game developer is about to launch a new game• Using Sysomos Scout, they identify the sources
(YouTube Blogs, etc.) being shared most often by their target demographic when interacting around a competitor
• Use this information to sponsor the same channels with targeted influencers and display advertising to push the launch of the new game
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Thank You!@Sysomos