cptw - create pt wealth - helping you succeed online day 2
TRANSCRIPT
Hot Seat Critiques
• Structure• Functionality• Content
• http://www.repitpt.com/• http://studioupt.com.au/
Where are we at? (Summary)
• Ideal Customer• Wants, Fears and Frustrations• Where Customers Spend Their Time
Google Adwords - Search
• Targeting• Keyword Research• Ad Copy• Landing Page
• Practical Example – Adwords Training Brisbane
Google Adwords vs SEO
• Content is King• Relevance Is Important• User Expereience Is Key• Twice The Exposure = Tripled Results
Tools – Building List
• Aweber• List Setup• Web Forms• Building List• Autoresponders• Broadcast Emails
• Aweber vs Mailchimp
Tools – Outsourcing
• Odesk.com• Job Description Tier 1&2• Paying Your Team• Per Job• Hourly
• Managing Your Team
CRM – Customer Relationship Management
• Holds Customer Records• Customer Interactions• Notes• Sales pipeline• Opportunities• Collaboration
Marketing
• Media• Google• Facebook
• Market• Ideal Customer
• Message• Urgency• Wants, Fears, Frustrations
Your Strength/Weaknesses?
• Where are you struggling?• Email Marketing• Website• Content• Social Media• Google Ads• SEO• Other
From Marketing To Customer
• Leads To Your Website (Traffic)• Qualify Leads Into Prospects (Ad – Page - Enquiry)• Turn Prospects Into Customers (Sale)• Arm Your Customers With Message(Marketing Material)• Get Your Customers To Tell Others (Social Media/Refer)• Repeat
Special Offer
• Remedy Package• Website Critique• 3 Hours of Coaching• Tailored Online Marketing Strategy• Help With Ads/Call-To-Actions• Support
• Today’s Price - $597 (GST Inc)
Special Offer #2
• PT Website Package• Remedy Package• Wordpress Website Designed By Us• Lead Generation Components Included (aWeber setup)• Website Copy Critiqued and Proofread• 1 Hour Website Training • 12 Month Complimentary Hosting
• Today’s Price - $3500 (GST Inc)• Payment Plans Available• Normal Price $5000