Standard “For-Free WiFi”Retail Property“For-Free WiFi” is a nice gesture; all customers know it’s business as usual in retail today to make this service available. The diagram to the left shows a typi-cal store with very little retailer-customer interactivity. Not a good way to retain clients.

There is a better way. WiFi PizAds from Cowley Advertising & Marketing makes it a whole different story...

retail customer retention WiFi system“Because a retailer’s most valuable asset is a customer E-Mail”

Paul Cowley President

315.475.8453 ext. 226www.cowleyweb.comMarketing: web, print, media

timely e-mail to customers

no device

Free WiFi

Opt In WiFi

Connectedcustomer

Key

WiFi PizAds still allows you to offer free WiFi but with the added

advantage of collecting valuable data (customer’s E-Mail addresses). PizAds gives

your customer the option of giving you their E-Mail after they sign on to your WiFi.

You offer to trade their E-Mail for a coupon or free cup of coffee, etc.

After receiving the customer’s E-Mail, the retailer is now in a position to re-market

to that customer and build client loyalty. PizAds helps you make

raving fans and keeps your customers coming back, time and time again.

Retail Property

store offers/promos (created by Cowley) in trade for E-Mail to on location wifi users

retail customer retention WiFi system“Because a retailer’s most valuable asset is a customer E-Mail”

Paul Cowley President

315.475.8453 ext. 226www.cowleyweb.comMarketing: web, print, media

System Components

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Set Up: Store Router

Micro Site: • Login

• E-mail Gathering

• Redemption page

• Promotion and Messaging Designs & Copy

Ongoing Data Management & Monthly Reports • Data Collection and Storage Management

• Report Generation

• Monthly E-Mail Campaigin

- Strategy/Ideas

. - Writing

- Design

- Web Programming

- E-Mail Deployment

On Location System Hardware

retail customer retention WiFi system“Because a retailer’s most valuable asset is a customer E-Mail”

Paul Cowley President

315.475.8453 ext. 226www.cowleyweb.comMarketing: web, print, media

pizAds Cowley Process/Tasks

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On Location System Hardware

retail customer retention WiFi system“Because a retailer’s most valuable asset is a customer E-Mail”

Paul Cowley President

315.475.8453 ext. 226www.cowleyweb.comMarketing: web, print, media

pizAds Phase One: -Make Sale -Perchase Router and brand it Cowley -Determan useage/client objectives -Establish Offer/Promo and champaign time line -Design & write offer graphics -Design and program Micro Site

-QR Code redemption programing -Test Mico Site etc. -Get client final approval pizAds Phase Two: -Install router at location -Train/orient users -Activate program

pizAds Phase Three: -Monitor response -Organize incoming data -Make weekly report

pizAds Phase Four: -Start the re-marketting proscess

timely E-Mail to customers based on location

no device

Free WiFi

Opt In WiFi

Connectedcustomer

Key

Retail Property

store offers/promos (created by Cowley) in trade for E-Mail to on location wifi users

retail customer retention WiFi systemPaul Cowley President

315.475.8453 ext. 226www.cowleyweb.comMarketing: web, print, media

WiFi PizAds will allows AmeriCU to offer free WiFi but with the added

advantage of collecting valuable data, or just say “Welcome”. PizAds gives your

customer the option of giving you their E-Mail after they sign on to your WiFi.

After receiving the customer’s E-Mail, AmeriCU is now in a position to re-market to

that customer and build client loyalty. PizAds will helps you make raving fans and

keeps your customers coming back, time and time again.