COVER PAGE

UNIVERSITY OF WISCONSIN SYSTEM 2013-14 Growth Agenda for Wisconsin Grants Program

Please include a signed cover page with your electronically submitted proposal. Please mark one:

Institutional Change Grant (ICG) Conference & Professional Development Grant (CPDG)

INSTITUTION: AMOUNT REQUESTED: University of Wisconsin-Milwaukee $274,652

PROJECT TITLE: Establishing a Student Innovation and Entrepreneurship Program at UWM

PRINCIPAL INVESTIGATOR: TITLE: Dr. Ilya V. Avdeev Assistant Professor

DEPARTMENT: PHONE: (414) 229-6949 Mechanical Engineering FAX: (414) 229-6958 ADDRESS: E-MAIL: avdeev@uwm.edu 3200 N. Cramer St., EMS 975, Milwaukee, WI, 53211-3029

OTHER INVESTIGATORS: (Names, Titles, Affiliations)

Dr. Nathaniel Stern, Associate Professor of Art & Design, University of Wisconsin-Milwaukee Brian D. Thompson, President, UWM Research Foundation

ONE-SENTENCE PROJECT DESCRIPTION: The UWM Student Startup Challenge (UWM-SSC) is an innovative approach to student entrepreneurship education that is helping build a culture of innovation at the University of Wisconsin-Milwaukee.

Institutional Approval: University of Wisconsin-Milwaukee __________________________________ Institution: Provost/Vice Chancellor ______________________________________ Grants Officer

Electronic submission of proposals should be sent to: bjokisch@uwsa.edu

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Establishing a Student Innovation and Entrepreneurship Program at UWM Ilya Avdeev (PI), Nathaniel Stern and Brian Thompson

Abstract

The UWM Student Startup Challenge (UWM-SSC) is an innovative approach to student

entrepreneurship education that is helping build a culture of innovation at the University of Wisconsin-

Milwaukee. Students from across the UWM campus are invited to propose ideas for new products and

companies. The winning students and teams become the sponsors in a two-step process designed to develop

and validate the idea. First, a prototype of the idea is created in the Product Realization Class, and second, a

business plan is developed in the Innovation and Commercialization Class. The student sponsors can enroll

in these classes or act as external sponsors as a growing number of students contribute to the idea.

Ultimately, the Student Startup Challenge teams will launch a company while acquiring important

entrepreneurial skills.

The Student Startup Challenge has been piloted in the 2012-2013 academic year; three teams have

completed prototypes and are moving into the business-planning phase of this process. There was an

overwhelming response to the pilot phase of the program, which focused on helping build hardware

products. This proposal seeks support to scale this program up by adding additional “tracks” to help

accelerate student ideas in software/mobile applications and foster student ideas in water and energy, two

sectors important to the region where partner organizations can help these companies grow and prosper.

This program aligns with the key goals of the growth agenda. It will help attract and retain students

by building an entrepreneurial culture at UWM and lead to more graduates. Student-led companies will help

create jobs, and linkages to important industry sectors will help strengthen our community.

The Student Startup Challenge is already demonstrating success in the pilot phase by drawing out

ideas and impacting students as a growing number of student-entrepreneurs help develop these ideas. Future

success measures will also include companies launched and jobs created. Ultimately, the success of the

program will be measured by creating student entrepreneurs and innovators who help Wisconsin prosper.

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Establishing a Student Innovation and Entrepreneurship Program at UWM Ilya Avdeev (PI), Nathaniel Stern and Brian Thompson

1. Proposed Program – An Innovative Approach to Student Entrepreneurship Education The UWM Student Startup Challenge (UWM-SSC) is a new program that promotes student entrepreneurship

and the launch of student-led business ventures with a focus on technological innovation. This innovative

program brings together a vast array of university resources to facilitate student-entrepreneurs in building a

multidisciplinary collaborative team, developing a working prototype of their invention, defining a viable

business model, securing intellectual property rights, preparing for next-stage investment-seeking, and

launching a company. UWM-SSC will broaden its socioeconomic impact for the region by targeting such

areas as energy, water, transportation, advanced manufacturing, and education. The program provides

opportunities and infrastructure to help student-led entrepreneurial ventures thrive and succeed while training

a new generation of student innovators.

The Student Startup Challenge begins with a university-wide call for innovative student ideas,

inviting all students and recent graduates to submit proposals and preliminary business models for new

products or ventures (Figure 1). These proposals are evaluated by panel members from campus-,

entrepreneurial-, business-, and investor- communities who judge the ideas based on their novelty, viability

as a new business or product, and feasibility of prototyping with our facilities over one year.

The judges select five to ten student teams and each team has two semesters to prepare for and launch

a new venture. Teams are provided with operational budgets of $5K–$10K with 75% of the budget allocated

for prototyping and 25% for business and marketing expenses. Depending on the type of product or

technology and the student team’s educational background, they prepare and execute individual team- and

business development plans by leveraging on-campus resources (existing coursework, seminars, faculty

mentoring, equipment and facilities, etc.). UWM-SSC is an extracurricular program that builds on a

foundation of multidisciplinary campus-wide entrepreneurial curricula. The key existing multidisciplinary

team and project-centric courses at UWM include: (1) Product Realization (designing and prototyping),

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(2) Innovation and Commercialization (developing business model and IP navigation), (3) Entrepreneurship

and (4) New Venture Development. Student entrepreneurial teams will have an opportunity to either take

these courses or act as external sponsors for the class-project teams, thus incorporating more students into the

innovation process, building a stronger and more diverse pool of students directly or indirectly involved in

the program. The program will encourage student participation in university-, state- and national business

plan competitions and provide the necessary support (prototype/business model development).

Figure 1: UWM-SSC timeline and major phases: from competition to launch

The proposed program will: (1) catalyze entrepreneurial activity on campus, (2) develop and retain a talent

pipeline, (3) generate new intellectual property, (4) facilitate community engagement, and (5) create new

businesses and jobs in the region.

2. Motivation – A Need for Integrated Approach to Education, Innovation and Research

The future of Wisconsin greatly depends on a strong UWM as the economic hub of the state and on UWM

graduates, since 92% of Wisconsin residents graduating from UWM remain in Wisconsin, the largest

proportion of students in the UW System. UWM has made great strides in the last decade, more than

doubling research expenditures to $60 million. This growth has been targeted at key areas that align with

regional industry strengths, coupled with an emphasis on innovation through faculty startups, industry

partnerships, and fostering new ways to bring technologies to the broadest possible audience. Despite its

significant growth in faculty research, however, UWM has not produced a critical level of student

entrepreneurial activity to transform the region and create a dynamic innovation ecosystem. Unlike other

U.S. universities, the breadth of UWM’s technology entrepreneurship does not produce the volume of new

companies and products that help drive the local economy. The existing entrepreneurial culture and

curriculum lacks the practical experiences and opportunities to enable broad-based multidisciplinary student

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engagement. Hence, the primary goal of this proposal is to develop a well-integrated technology

entrepreneurship program that fosters student innovation, commercialization, and economic growth for

Wisconsin. Our proposal requests seed funding to support the validation (Year 1) and scale-up (Years 2&3)

phases of a program that will institutionalize innovation and commercialization into the core vision of

UWM. Funds will be used to build upon a pilot Student Startup program launched in April 2012, creating

new pathways to broaden the scope and the depth of students’ entrepreneurship on the regional economy.

3. Feasibility: History and Success of the Pilot Program

The College of Engineering & Applied Science (CEAS) and Peck School of the Arts (PSOA) have

established a unique partnership through the Product Realization course (Instructors: Drs. I. Avdeev and

N. Stern), where engineering and art/design students learn the entire product development process within a

multidisciplinary team environment through industry-sponsored projects that often go into full production.

Under the supervision of UWM faculty and staff, students learn and have unlimited access to state-of-the-art

CAD/CAE tools and rapid prototyping technologies. Several projects in this course have been supported by

the National Collegiate Innovators and Inventors Alliance (Regional RAPID grant, PI: Dr. I. Avdeev).

The UWM Student Startup Challenge (pilot program) was conceived after Dr. Avdeev and several

colleagues from across campus attended the prestigious Babson Symposium

for Entrepreneurship Educators in January 2012. The pilot phase of the

UWM-SSC (www.uwmstartupchallenge.com) was launched less than six

months after the symposium with the aim of expanding innovation and

commercialization beyond UWM faculty and growing student entrepreneurial culture on campus and in the

region. The surprising response to the initial solicitation demonstrated the untapped entrepreneurial spirit

that exists with our student body. From over 60 submissions the top three ideas and teams were chosen:

• 3dCreations (J. Depinto and M. Juranitch): two mechanical engineering undergraduates formed a

company providing 3-D printers and related services to the general public. They saw an opportunity to

expand by developing a new product line of economical tabletop high resolution 3-D scanning systems.

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• WiPark (M. Schulze, M. Helenka and N. Wessing): the team of mechanical-, electrical- and computer

engineering students is developing a wireless car-counting solution that communicates with a mobile parking

app, indicating the number of available spaces in parking structures or event-based parking lots. The team is

working on identifying local and national markets; and it has already found a strategic partner in TAPCO,

and with them, has garnered early interest from the City of Milwaukee’s parking officials.

• Clever Blocks (B. Cera, K. Laud, D. Amato, C. Pham and R. Zdanowski): comprised of art- and computer

science students and an architecture alumnus, this team is developing a product for Computer Aided Design

(CAD) software that allows users to interactively create virtual models using a physical set of building

blocks. As the blocks are used to build, the CAD model is rendered in real time. The team has identified

applications in engineering, architecture, and education.

The pilot program is supported by the UWM College of Engineering & Applied Science ($50k) and

the UWM Research Foundation ($15k). The pilot phase awarded $10k for each student team to develop a

prototype, assess the market, generate a business plan, and form a business (pre-seed funding). With the

Growth Agenda for Wisconsin Grant support, the program will be scaled up to add at least five more student

ventures per year and branch out into several new tracks: (1) general technology (hardware), (2) mobile apps

(software) and (3) industry-sponsored tracks. Increasing the number of student teams during our program

initiation is critical on several fronts. A successful new company launch follows the funnel effect where the

more potential ideas being pursued, the more highly successful enterprises will ultimately be launched.

Having more student teams for the campus community to support early on will help to institutionalize the

program, as the initial solicitation generated ideas and excitement from every corner of campus.

4. Project Description and Timeline

4.1 Pilot Phase – Demonstrating Proof of Concept (Spring’12 – Spring’13)

The proposed program builds on existing resources in an innovative manner (Figure 2). The pilot phase is

currently underway. Each of the three sponsored teams has already developed a working prototype through

the Product Realization course; the next step is to develop business models. This spring semester, each

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nascent company will work with student teams in the Innovation and Commercialization course (Instructor:

Brian Thompson) to conduct a market assessment and develop a business plan. The UWM-SSC plans to

launch three companies by the end of this spring semester while beginning to develop the entrepreneurial

ecosystem that will surround the program.

4.2 Validation Phase – Creating a Platform for Growth (Year-1)

Building on the existing pilot program, requested funding will support new efforts in business model

development (in order to assess markets), prototyping, intellectual property assessments, and business plan

generation. This approach will provide a solid footing for student entrepreneurs to continue to grow and

make their businesses successful. More specifically, we will execute the following tasks:

A. Launch a campus-wide call for student innovative ideas with an emphasis on multidisciplinary student

teams and projects (Spring’13).

B. Organize and launch two new tracks: Clean Energy and Software/Mobile Challenges (Summer’13).

C. Develop and launch eight new student ventures (4 hardware/4 software) through integration of

prototyping, business model development, and commercialization resources (Spring’14).

D. Identify critical curriculum gaps and initiate new curricular development at UWM (Spring’14).

The success of proposed activities will be measured by student interest and participation in the program as

well as through reaching-specific UWM-SSC milestones (prototype done, business model done, etc.).

4.3 Scale-up Phase – Developing New Tracks Through Partnerships (Year-2 and Year-3)

Ultimately, our objective is to scale up the program so ten or more student ventures will launch each year. It

is only at this level that UWM students can begin to infuse growth within the local economy by cultivating

multiple sources of support, including the university, industry, donors, and local and state governments. We

are creating a “franchise model” that encourages new tracks in a number of areas – for example, the software

challenge organized by the Schools of Information Studies. Specific milestones of the Scale-up phase are:

A. Identify new partnerships towards a multi-institutional model (Fall’14).

B. Develop new challenges/tracks through partnerships with local industry and government (Spring’15).

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Figure 2: Expanding UWM Student Startup Challenge (UWM-SSC) program

C. Have one highly successful company launch to serve as a ‘poster-child’ for the program (Fall’15).

D. Work with local, state, and federal agencies and the Milwaukee venture capital communities to obtain

several million dollars of support to institutionalize the program (Spring’16).

4.4. Program Leadership

The overall program will

be managed by a core

team of faculty and staff:

I. Avdeev, N. Stern and

B. Thompson. New tracks

will have their own

management and support

teams of faculty/staff.

• Dr. Ilya Avdeev (PI), Assistant Professor of Mechanical Engineering (UWM/CEAS): in addition to the

overall program coordination, will oversee team development, product development mentoring, and

provide technical expertise in the product realization stage of the program. His areas of expertise include

advanced design, multiphysics simulations, product development, and additive manufacturing.

• Dr. Nathaniel Stern (Co-PI) Associate Professor of Art & Design (UWM/PSOA): will promote team

creativity and management, development of the product and business image, and multidisciplinary

prototype and interface development efforts in the product realization stage of the program.

• Brian Thompson (Co-PI), President of UWM Research Foundation: will conduct business model

development sessions, assist in critical team networking within the Milwaukee entrepreneurial

community, offer intellectual property assessments, and guide the market assessment and business plan

development through the Innovation and Commercialization course.

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“This unique experience enhances multiple aspects of the individual students’ lives, as well as it serves as an attractor for new and future students who are seeking an enhanced learning experience as part of their university experience.” – Michael R. Laliberte, Vice Chancellor, Student Affairs, UWM

5. Program Alignment 5.1. Growth Agenda – Increasing Graduates, Creating Jobs, Building Communities The proposed program aligns with the key goals of the Growth Agenda for Wisconsin by:

• Increasing the number of Wisconsin Graduates – by

fostering student entrepreneurial culture, the program will attract

new students and retain current students by allowing them to link

their traditional education with the changing economy.

• Helping create more well-paying jobs – student-led tech

ventures will catalyze the creation of Wisconsin-based jobs. Currently, only 71% of Wisconsin residents

graduating with engineering degrees stay in Wisconsin after graduation – the lowest ratio among all UWM

majors. UWM graduates will be more inclined to stay in Wisconsin for their own business ventures.

• Building strong communities – the scale-up of the program is linked to industry segments important to

Wisconsin, including water and energy. The program will help those segments link more closely with the

university by drawing them into the process of selecting opportunities, mentoring students, and helping them

succeed. Communities and key industries will benefit by having a growing group of innovative students who

understand their industries and have established ties by graduation.

5.2. Supporting UWM’s Mission of Education and Access UWM’s mission is to provide education and access to a broad range of Wisconsin residents. The university

is developing innovative programs that build on that basic mission while adhering to the core values that

have made UWM a great institution. The Student Startup Challenge is helping to develop an important new

aspect of education – entrepreneurship – and bringing that to a diverse group of UWM students.

Entrepreneurial thinking is critical to success in the new economy and should not be confined to a few

geographic areas within the state or confined to a few disciplines, such as biotechnology. Entrepreneurship

and innovation need to be part of a broader infrastructure throughout the state. This program can help make

UWM a key element of the entrepreneurial ecosystem of Southeastern Wisconsin.

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“…the Student Startup Challenge offers seasoned mentors and some cash to help young entrepreneurs hone their skills and talent as they move from one stage to the next before ‘heading up to the majors’." – Dean Amhaus, President and CEO, The Milwaukee Water Council

5.3. Creating An Entrepreneurial Ecosystem of Southeastern Wisconsin

The program seeks to promote an entrepreneurial culture at UWM and in the Milwaukee region by seeding

student ideas across the campus, forming teams around projects with commercial potential, and developing

teams that can deliver at minimum a viable product, develop a sound business plan, be prepared to pitch to

investors, and ultimately launch a sustainable company. The UWM-SSC, a natural complement to growing

entrepreneurial resources in southeastern Wisconsin (accelerators, angel funds, etc.), draws on UWM’s core

strengths in engineering and design to help advance product-based ideas through innovation process. The

program is also building ties with investor groups, both at the front end, screening ideas, and the back end of

the process to ultimately fund student startups.

6. Impact – Significance of Outcomes for UW System and Industry Partnerships

The project outcomes, including the creation of entrepreneurial thinkers and launching companies, are

contributing to a renaissance at UWM. The university is already working to encourage faculty innovation

and entrepreneurship, which this program will extend into the student population to accelerate the pace of

change at UWM. The program organizers are exploring ways to link student and faculty entrepreneurs as

part of this process by targeting graduate students who work with faculty inventors. In this phase of the

program, the UWM-SSC will be scaled up to encompass new ideas by building on other unique resources at

UWM, including adding an application development track that builds on curriculum in the School of

Information Science. Similarly, this model can be “franchised” throughout the UW System and adapted for

the unique curriculum and assets of each campus. Students throughout the UW System are a rich source of

ideas – tailoring similar programs at other campuses could help this concept reach a broader audience.

The program leadership team is working with

representatives of two key industry segments – water and

energy – to broaden the impact of the program. The

Milwaukee Water Council is exploring ways to support a

“water track” in the Student Startup Challenge to feed its new water incubator/accelerator facility. The

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Wisconsin Energy Research Consortium (WERC) is also exploring a variety of ways to foster more

innovations in energy through business plan competitions sponsored by the U.S. Department of Energy.

7. Diversity and Outreach

The Student Startup Challenge program is designed to have the broadest outreach possible: every UWM

student is eligible to apply and participate regardless of age, race, gender or physical ability. Through

advertising, public events, and a web presence, we have garnered interest from an array of students including

those traditionally underrepresented in STEM fields. The Product Realization course has demonstrated the

power of diverse multidisciplinary teams by bringing together students from engineering, art and design,

business, and architecture. We will place greater emphasis on recruiting underrepresented students (women

and minorities) to this program, through UWM student chapters of the Society for Women in Engineering

and the Society for Black Engineers. The UWM-SSC will create new incentives to enter STEM fields by

encouraging innovation and entrepreneurship in high-school students whose teachers participate in UWM’s

Research Experience for Teachers Site sponsored by NSF(PI: I. Avdeev, co-PI’s: C. Berg and M. Lovell) .

8. Assessment – Measuring Success Through Engagement, Companies and Jobs

The program will help create innovative products and launch high-growth companies, but the most important

output will be a steady stream of entrepreneurial-minded and innovative students who will thrive in

challenging environments. The program will touch students on many levels to create that pipeline of talent;

students in the program will be asked to think about businesses and define their ideas in business terms, and

students selected as project sponsors will lead teams and create businesses. The important linkages with

other academic programs will allow UWM-SSC to reach additional groups as the project teams in key UWM

courses will help contribute to the launch of real-world companies. These students and others may join with

project sponsors to create the business team that will eventually launch the company. The program will be

assessed on several quantifiable outcomes: (1) the number of student ideas submitted, (2) the number of

projects supported, (3) the number of companies launched, (4) the number of jobs created, and (5) the impact

of the new companies and products on the local economy. The program will also be assessed on how it

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changes the innovation culture at UWM through the number of schools and colleges that engage in and

support the program and the number of courses that are developed to support the proposed activities. The

pilot project, launched in 2012, has already demonstrated measurable changes on campus: record-high

student participation in a business-related competition at UWM (77 students with 61 submissions) and for

the first time in UWM’s history, three student start-ups being supported at record levels of pre-seed funding.

9. Sustainability Through Partnerships and Diverse Support

The sustainability of the program will be based on demonstrating broad measures of success and building

partnerships to create a diverse base of support. Those partners and supporters include:

(a) Industry Partnerships: Opportunities for industry clusters to sponsor tracks that will fill their pipeline of

ideas and talent. We are exploring the development of a track in water (collaborating with the Milwaukee

Water Council) and in clean energy (collaborating with the Wisconsin Energy Research Consortium).

(b) Regional Philanthropic/Alumni Support: The UWM’s Development Office is our partner on creating an

alumni campaign to support student entrepreneurial culture and programs. Donors to the College of

Engineering & Applied Science can choose this program as a giving option. We also are exploring

opportunities with local foundations that support regional economic development and crowdfunding models.

(c) National Funding Agencies: The leadership team has already submitted or will submit grants proposals to

institutionalize the program to National Collegiate Innovators and Inventors Alliance (New E-Program

Grants), National Science Foundation (I-Corps and RET Grants), Kauffman Foundation and others.

(d) Milwaukee and State of Wisconsin Business Partnerships: The state of Wisconsin (Wisconsin Economic

Development Corporation), the city of Milwaukee, and the local venture capital community (the Wisconsin

Early Stage Fund, BizStarts Milwaukee and others) are intrigued by the program’s early success and have

indicated their interest in funding the program, leading to greater long-term resources.

(e) Internal/Institutional Support: Showing measurable early success has led to support from multiple levels

of campus leadership for the pilot phase of the program. Demonstrating success will strengthen campus

support and help to develop new challenges focused in fresh water-, information-, health-sciences, and arts.

PROJECT TITLE:PI:PI UNIVERSITY:

34,472$ 34,472 35,507$ 35,507 17,209$ 17,209 - - - - - -

3. Limited Term Employees (LTEs) - - -

- - -

Hours: 624 Rate: $12.00 Total $7,488.00 7,488$ 7,488 7,488$ 7,488 7,488$ 7,488 41,960$ -$ 41,960$ 42,995$ -$ 42,995$ 24,697$ -$ 24,697$

Airfare - - - Mileage Miles Rate $0.485 Total $0.00 - - - Lodging # Nights Rate Total $0.00 - - - Meals # Days Rate Total $0.00 - - - Other - - -

2. Office supplies - - - 3. Photocopying - - - 4. Instructional Materials - - - 5. Other Promotional Materials 5,000$ 5,000 2,000$ 2,000 2,000$ 2,000 6. Other (list items and provide details in Budget Narrative) 2,000$ 2,000 2,000$ 2,000 2,000$ 2,000 7. Other (list items and provide details in Budget Narrative) 60,000$ 60,000 60,000$ 60,000 30,000$ 30,000 8. Other (list items and provide details in Budget Narrative) - - - 9. Other (list items and provide details in Budget Narrative) - - -

67,000$ -$ 67,000$ 64,000$ -$ 64,000$ 34,000$ -$ 34,000$ 108,960$ -$ 108,960$ 106,995$ -$ 106,995$ 58,697$ -$ 58,697$

The Budget Narrative must be included on (a) separate sheet(s) following the Budget Form

5. Student Employees

2. Classified Staff

4. Graduate Assistants

PERSONNEL / SALARY

Supplies & Expenses Sub Total

Personnel / Salary Sub Total

REFER TO THE PROGRAM'S REQUEST FOR PROPOSALS FOR PROGRAM-SPECIFIC INSTRUCTIONS, ALLOWABLE EXPENSES, AND DEADLINES

PROJECT FUNDING TOTALS

Note that out of state travel is not permitted for UW personnel. If Match funds are pledged, describe in the Budget Narrative.

Provide basic calculations and totals on this form. See GPR Fringe Table on web site for appropriate rates. Justify each entry in the Budget Narrative. If Match funds are pledged, provide details in the Budget Narrative.

Fringe Benefits for Faculty/ Staff positions greater than .5 FTE

Fringe Benefits for Classified positions greater than .5 FTE

GRANTFUNDINGREQUEST

SUPPLIES & EXPENSES

1. Faculty/Staff (course release, overload, stipend, etc.)

1. Travel (refer to http://www.uwsa.edu/fadmin/travel.htm)

2013-14

Establishing a Student Innovation and Entrepreneurship Program at UWM

University of Wisconsin-Milwaukee

Fringe Benefits for LTE positions greater than .5 FTE

Fringe Benefits for Graduate Assistant positions greater than .5 FTE

MATCH (if applicable)

GRANTFUNDINGREQUEST

MATCH (if applicable) TOTAL

UNIVERSITY OF WISCONSIN SYSTEM - GROWTH AGENDA FOR WISCONSININSTITUTIONAL CHANGE GRANTS (ICG)

2013-2014 BUDGET FORM

GRANTFUNDINGREQUEST

MATCH (if applicable) TOTAL

Dr. Ilya V. Avdeev2014-15 2015-16

TOTAL

Establishing a Student Innovation and Entrepreneurship Program at UWM Budget Narrative

1

Personnel/Salary

1. Faculty/Staff:

Dr. Avdeev (PI) will oversee team development, product development mentoring, and provide

technical expertise in the product realization stage of the program. He will also coordinate program

expansion efforts. Dr. Stern (co-PI) will promote team creativity and management, development of

the product and business image, and multidisciplinary prototype and interface development efforts in

the product realization stage of the program. A total of $27,475 is requested for Dr. Avdeev and

$22,665 for Dr. Stern for one month of summary salary support (at 100% effort) for three years. A

total of $20,300 is requested for Dr. Avdeev and $16,748 for Dr. Stern for one course release (12.5%

of the academic year salary) for two years. An annual inflation increase of 3% is applied to Years

Two and Three for salaries. Expenses related to fringe benefits will be covered by UW-Milwaukee.

2013-14 2014-15 2015-16 Total Dr. Ilya Avdeev (PI)

Summer salary (1-month) $8,889 $9,156 $9,430 $27,475 Course release $10,000 $10,300 - $20,300

Dr. Nathaniel Stern (co-PI) Summer salary (1-month) $7,333 $7,553 $7,779 $22,665 Course release $8,250 $8,498 - $16,748

2. Classified Staff: N/A

3. Limited Term Employees : N/A

4. Graduate Assistants: N/A

5. Student Employees:

A total of $22,464 is requested for undergraduate/graduate student hourly assistants ($12/hour rate

with 624 hours annually – 3 students, 4 hours/week). The students will participate in prototyping-,

administrative-, outreach-, social media/web-presence-, marketing- and other activities.

Establishing a Student Innovation and Entrepreneurship Program at UWM Budget Narrative

2

Supplies & Expenses

1. Travel: N/A

2. Office Supplies: N/A

3. Photocopying: N/A

4. Instructional Materials: N/A

5. Other Promotional Materials

Modest support of $9,000 for three years is requested for promotion of the program and

dissemination of outcomes. In Year One, $5,000 is requested in order to build on-line infrastructure

(UWM web-services: web-portal and social network). In Years 2 and 3 reduced funds ($2,000) are

requested for printing/copying marketing materials and organizing events on/off campus.

6. Annual Entrepreneurial Symposium

A total of $2,000 is requested every year to organize Annual Entrepreneurial Symposium (space-,

printed materials-, speakers- and other fees) to promote the program and recruit students.

7. Student Team Grants (Pre-Seed Funding)

A total of $150,000 is requested for student team grants (direct pre-seed funding). In Year One,

eight student teams will be supported ($60,000), Year Two – eight teams ($60,000) and Year Three

– four teams ($30,000). We expect to match these funds with external support in Year Three.

8. Other: N/A

9. Other: N/A

ILYA V. AVDEEV Assistant Professor, Department of Mechanical Engineering

College of Engineering & Applied Science, University of Wisconsin-Milwaukee 3200 N. Cramer Street, EMS 975, Milwaukee, WI 53211-3029

Phone: (414) 229-6949, E-mail: avdeev@uwm.edu PROFILE • Founder and Executive Director: UWM Student Startup Challenge (Pilot Program), 2012-present

Web: www.uwmstartupchallenge.com • Founder and Director, Advanced Manufacturing and Design Laboratory (AMDL), 2009-present

Web: www.labmilwaukee.com • Director (PI), NSF/RET Site: Milwaukee Regional Energy Education Initiative (MREEI), 2012-present

Web: www.uwm-engineering-ret.org • Entrepreneurship and Technology Management Research Award (UWM): “Building a Successful

Entrepreneurial Multidisciplinary Student Team,” 2012-2013 • 10+ years of industry experience in developing commercial CAD/CAE software EDUCATION St. Petersburg State Technical University, Russia Mechanical Engineering B.S. 1997 St. Petersburg State Technical University, Russia Mechanical Engineering M.S. 1999 University of Pittsburgh, Pittsburgh, PA Mechanical Engineering Ph.D. 2003 APPOINTMENTS 2009-present Assistant Professor, Department of Mechanical Engineering, UW-Milwaukee 2007-2009 Adjunct Assistant Professor of Industrial Engineering, Univ. of Pittsburgh, Pittsburgh, PA 2003-2009 Member Technical Staff, ANSYS, Inc., Canonsburg, PA 2000-2003 Graduate Research Assistant, Univ. of Pittsburgh, Pittsburgh, PA 1999-2000 Teaching Assistant, Univ. of Pittsburgh, Pittsburgh, PA 1997-1999 Engineer-Mathematician, St. Petersburg State Technical University, St. Petersburg, Russia

RECENT PUBLICATIONS

•••• “Tribological and Mechanical Design Considerations for Wave Energy Collecting Devices,” Andrew Fronek, Michael Nosonovsky, Ben Barger and Ilya Avdeev in Green Tribology: Green Energy and Technology, pp. 607-619, Springer, 2012

•••• “Dynamic Radiography Imaging as a Tool in the Design and Validation of a Novel Intelligent Amputee Socket,” George Papaioannou, Dimitris Tsiokos, Goeran Fiedler, Christos Mitrogiannis, Ilya Avdeev, Jake Wood, and Ray McKinney in Computational Vision and Medical Image Processing: Recent Trends, pp. 91-112, Springer, 2010

•••• R. Amano, I. Avdeev, R. Malloy and M. Z. Shams, “Power Performance Test on Different Design of Wind Turbine Rotor Blade,” International Journal of Sustainable Energy, iFirst 2011, 1-18

•••• I. Avdeev and M. Shams, “Vascular stents: Coupling full 3-D with reduced-order structural models,” 2010 IOP Conf. Ser.: Mater. Sci. Eng. 10 (doi: 10.1088/1757-899X/10/1/012133)

RECENT SPONSORED PROJECTS • Avdeev (PI) and J. Weisshaar (co-PI) “Improving Crash Safety of Lithium Ion Batteries (Phase I),”

Johnson Controls, Inc., $100K, January 2012 – January 2013

• Avdeev (PI), C. Berg (co-PI) and M. Lovell (co-PI) “RET SITE: Milwaukee Regional Energy Education Initiative,” (transferred from David Yu, a former PI), NSF, $374K, September 2011 – September 2014