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Università degli Studi Guglielmo Marconi

Courses and Programs

in English

ART

BUSINESS

POLITICAL SCIENCE

APPLIED SCIENCES AND TECHNOLOGIES

EDUCATION SCIENCE

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BACHELOR’S DEGREE PROGRAMS IN ENGLISH

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BA of Economic Sciences 3

BA of Cinematic Arts, Film & Television Production 4

BA of Computer Engineering 6

BA of Industrial Engineering 8

BA of Psychological Science and Techniques 10

BA of Political Science and International Relations 12

MASTER PROGRAMS IN ENGLISH

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International Master in Business Administration 14

Master in Risk Management 16

Master in Fashion Management and Design 18

Master in Interior Design 19

Master in Executive MBA 22

Master in Human Resources and Organization 24

Master in International Business Relations 26

Master in Science of Public Administration 28

Master in Ancient History, Culture And Civilization 30

Master in International Hospitality and Tourism 32

Master in Computer Science

Master in Digital Marketing

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CONTACTS

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E-Learning System Quality Certification

FADRIVE Certification®

Guglielmo Marconi has been the first Italian University to obtain in 2011 the

international FADRIVE Certification® for the high quality of its own e-learning

system.

In collaboration with FADRIVE Consulting and CERTI W®, an international

leader in audit, assessment and certification, this innovative model was

conceived to equip our teachers and students with powerful work tools and

accessible features to access lessons, didactic units, exercises, case studies

and customized multimedia paths from any device, interacting remotely in

virtual classrooms and labs or participating in real time events through

distance learning.

Born from the best internationally recognized practices, the FADRIVE

Certification® approach allows educational organizations to be “ahead of

their time “ in delivering quality distance or blended learning, managing

their activities in a highly controlled and traceable way, and using the most

advanced technologies available.

Countries with Fadrive Certification registered trademark

Countries in which the registration is in progress

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BACHELOR’S DEGREE PROGRAMS IN ENGLISH

BACHELOR OF ECONOMIC SCIENCES The Bachelor Degree of Economic Sciences allow Marconi University

students to enter the world of professionals having an active role in the

economic decision making process. They fully understand the nature of

economics and are capable of operating and intervening in financial

institutions and public and private organizations, achieving the desired

results. The degree program consists of 16 exams and 2 competency

evaluations during a 3-year period of time with the objective of reaching

180 credits.

The adopted educational model provides students with an enhanced

learning experience, focusing on the development of instructional media

and a repertoire of individual/group activities guided by instructors. All

exams are to be conducted in oral or written format as declared in the

institutional regulations.

COURSES First year – 60 credits ECTS - European Credit Transfer System

Political Economy ‐ 12 credits

Business Administration ‐ 12 credits

Corporate Finance ‐ 12 credits

Economic Analysis of Law ‐ 12 credits

Mathematics ‐ 6 credits

Computer Skills ‐ 6 credits

Second year – 60 credits ECTS - European Credit Transfer System

Financial Mathematics ‐ 6 credits

Marketing in Diverse Environment‐ 6 credits

Business Law ‐ 12 credits

Economic Policy ‐ 12 credits

Financial Regulation and Global Finance ‐ 6 credits

Statistics ‐ 12 credits

Linguistic Competence ‐ 6 credits

Third year – 60 credits ECTS - European Credit Transfer System

Business Information System ‐ 12 credits

International Law ‐ 6 credits

Global Banking ‐ 6 credits

International Economics ‐ 12 credits

Business Ethics ‐ 12 credits

Stage / Training ‐ 6 credits

Dissertation ‐ 6 credits

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OUTCOMES AND PROFESSIONAL PROFILE The graduate in Economic Sciences will be an outstanding candidate for

any position that requires the analysis and interpretation of economic

phenomena, prepared to take on professional responsibilities in the

economic sector (public and private) and to operate at both domestic and

international level. In addition, the Marconi graduate’s analytic

competencies will open the door to work within national and international

research institutions, public administrations and business and trade unions.

BACHELOR OF CINEMATIC ARTS, FILM & TELEVISION

PRODUCTION Entertainment, in all its aspects, has always been a fundamental ingredient

of human existence, at least since people began to organize themselves

socially, and perhaps even before. With the globalization of information,

entertainment has exploded into one of the world’s major industries. The ‘old

and the new’ co-exist: Aristophanes is still performed as he was in Athens;

Shakespeare’s ‘King Lear’ is still produced in the old manner; old theatre

plays have transformed into films, while Homer’s Iliad has moved from word

to text, and then to film. Yet through the technological revolution, the basic

spirit has remained. In recent years, with the spread of higher level

education in areas such as media production, and the increasing

internationalization of entertainment, there is always more request of studies

focusing on the living continuity of entertainment in general. In response to

that, Marconi has created the BA in Film and Television Production in order

to meet the growing international demand for a comprehensive practical

undergraduate qualification that prepares students to enter the world of

visual arts. The course has a strong international flavor and encourages

students to work across borders.


History and Social Impact of Entertainment - 12 credits

Language of New Media and Entertainment - 12 credits

Geography of Communication - 12 credits

Theatre and Dramaturgy of Ancient Times - 12 credits

Methodology of Historical Research - 12 credits


Theories and Narrative techniques - 12 credits

Visual Anthropology. The Ethnographic Cinema – 12 credits

Film Direction and Direction Laboratories -12 + 3 credits

From the first idea to the finished script: the story structure + Scriptwriting Lab

- 12 + 3 credits

History of filmmaking photography - 6 credits

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Sociolinguistics and history of dubbing principles - 6 credits


The importance of Aesthetics in Entertainment - 6 credits

Writing and Narrative. Reality, TV and cinematic representation – 6 credits

Sociology of Arts and Literature - 6 credits

History of Scenography, theatre, TV and movie costume - 6 credits

Audiovisual Communication - 6 credits

Multimedia technologies for cinema and TV - 12 credits

Foreign Language - 6 credits

Thesis Dissertation - 6 credits

OUTCOMES AND PROFESSIONAL PROFILE The BA in Film & TV Production aims to produce graduates capable of

operating in a visual arts environment, with the intellectual foundation to

adopt a critical approach both to their studies and their future work position.

Graduates will become experts in the field, acquiring not only the necessary

technical skills, but the understanding of visual and narrative theories. Like all

degree Programs at Marconi University, the BA in Film and Television

Production is based on a concept called “Outcomes Based Learning”. This

breaks up the educational experience into the categories of knowledge

and ability, identifying the things a student should know and be able to do

upon completion. The course aims to give graduates the knowledge of

specific techniques that enable them to operate in a visual arts

environment, but also to provide them with the intellectual foundation to

adopt a critical approach.

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BACHELOR OF COMPUTER ENGINEERING The Bachelor of Computer Engineering aims to provide students with a deep

competence in the field of engineering by developing computer

technologies. The course envisages an interdisciplinary academic course

that incorporates Mathematics, Physics and Information & Management

Engineering. Several integrative didactic activities concerning the

application of computer sciences to emerging sectors like energy, hybrid

motorization and remote sensing for environmental and transportation

management are also included. Moreover, theoretical training is combined

with practical applications in the form of individual and team projects and

assessments, stimulating students’ active participation, proactive attitude,

and independent capacity of elaboration and communication of results.

The final exam aims to assess the technical-scientific and professional

preparation of the student and requires the completion and discussion of a

written dissertation.


Mathematics I – 6 CFU

Mathematics II – 6 CFU

Basic Physics – 12 CFU

Computer Architecture and System Software – 12 CFU

Modern Computing Methods – 6 CFU

Economics and Business Organization – 6 CFU

Electrical Engineering – 6 CFU

Linguistic Competence – 6 CFU


Digital Electronics – 6 CFU

Mathematics III – 6 CFU

Computer Programming – 12 CFU

Logic Networks– 6 CFU

Networks and The Internet - 12 CFU

Business Management – 6 CFU

Cloud Computing & Applications – 6 CFU

Elective course – 6 CFU


Information Retrieval - 12 CFU

Fundamentals of software engineering – 6 CFU

Web Mining Techniques– 6 CFU

Public Service Models and Technologies – 6 CFU


Extra training activities – 18 CFU

Thesis – 6 CFU

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OUTCOMES AND PROFESSIONAL PROFILE At the conclusion of the Bachelor Degree program, graduates will be highly

trained in the field of Mathematics and the fundamental disciplines of

information and management engineering, such as computer science,

electronics and telecommunications. They will have also developed

considerable problem solving skills, being able to deal with both innovative

and traditional applications by using consolidated technologies.

Graduates in Computer Engineering will have the chance to apply their

knowledge to different work fields like the design and realization of

corporate information systems, the development of multimedia systems, the

management and control of production processes and the design of

network computing architectures. In addition, it is worth highlighting that,

according to many statistics, graduates in Computer Engineering are very

attractive for the industrial sector.

The following professional activities are included in the course of computer

engineer: the design and production of company information systems, the

computerizing of public and private agency services through web

technology, the development of multimedia and hypermedia systems, the

modeling and control of productive processes and complex systems, the

development of computer systems based on the project techniques of

HW/SW, and the planning of systems based on architectural and network

computing.

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BACHELOR OF INDUSTRIAL ENGINEERING

The Bachelor Degree of Industrial Engineering prepares students for a

profession in planning, construction and management of machines, plants

and processes. The study path aims to provide the necessary skills related to

the production and planning of energetic industrial systems, with respect to

the nuclear and its applications and industrial safety and protection.

OVERVIEW

In order to be admitted to the Bachelor Degree of Industrial Engineering,

applicants must be in possess of a valid high school diploma. The Bachelor

Degree is a 3-year program taught in English and offered both in an online

and blended modality, combining the following multimedia learning tools:

Audio-video lessons (accessible through the web platform in an

asynchronous way)

Text materials (accessible through the web platform);

Self-Assessment tests: true/false questions, multiple choice, hot-spot

images, chart test, role playing, simulations (accessible through the web

platform);

Written assignments requiring the accomplishment of specific tasks

where students show their mastery of methodologies, tools and critical

autonomy.

The final exam of the degree program, intended to assess the technical-

scientific and professional preparation of the student, consists of the

completion and discussion of a written dissertation.

Duration: 3 years

Credits: 180 CFU/ECTS

COURSES

First year – 60 credits ECTS - European Credit Transfer System

Mathematics I - 6 credits

Mathematics II - 6 credits

Constructional Science - 6 credits

General Physics - 12 credits

Chemistry - 6 credits

CAD-CAE Design - 6 credits

Rational Mechanics - 12 credits

Linguistic Competence - 6 credits


Industrial Technical Physics - 6 credits

Mathematics III - 6 credits

Theoretical and Applied Mechanics - 12 credits

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Hydraulics - 6 credits

Machine Building - 12 credits

Electrical Engineering - 6 credits

Computer Science - 6 credits

Elective*(s) - 6 credits


Industrial Technical Physics II - 6 credits

Industrial Plants - 6 credits

Fluid Machinery - 6 credits

Plant Management and Industrial Logistics - 6 credits

Energetic Systems - 6 credits

Elective*(s) - 6 credits

Extra Training Activities – 18 credits

Dissertation - 6 credits

* Elective(s) (to be chosen among those not taken yet 6+6)

Labor Legislation and Work Injuries

Fundamentals of Structural Mechanics

Energy Conversion Systems

Energy Conversion and Distribution Systems Safety

Industrial Plant Safety

Safety and Hygiene in the Work Place

Business Economics and Organization

OUTCOMES AND PROFESSIONAL PROFILE

The professional outcomes are many and various. The main opportunities

are foreseen in the mechanical and electro-mechanical industries, plant

design and manufacturing companies, or similar spheres such as planning

activities, coordination of productive activities, and development and

management of plants and machinery. According to the current legislation,

graduates are able to work on a free-lance basis by joining the Junior

Section at the following Professional Registers: Professional Engineers Register – Section B – Industrial Sector

Upon completion of the Bachelor Degree of Industrial Engineering,

graduates will have a good knowledge of the methodological-operational

aspects of basic sciences (mathematical analysis, geometry, physics,

chemistry, computer science) and will be able to further their understanding

in engineering sciences specifically in the mechanical field or enhance their

inter-sectorial knowledge in the industrial field (technical physics, fluid

mechanics, electrical engineering, technical and mechanical design,

mechanical behavior of materials, planning of mechanical components,

technology and processing systems, applied mechanics, energy systems

and machines, industrial and mechanical plants).

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BACHELOR OF PSYCHOLOGICAL SCIENCES AND

TECHNIQUES The Bachelor of Psychological Sciences and Techniques is designed to

provide students with a comprehensive foundation of psychology.

More specifically, the course objectives are:

The creation of a junior psychologist able to, in collaboration and

under the supervision of a senior psychologist, develop and put into

practice the principles, models, and methods acquired in different

fields of psychology, contributing to the development and welfare of

individuals, groups, companies and organizations.

Through the acquisition of a deep competence in various sectors of

psychology, the graduates can continue with their studies, enrolling in

a second level degree course for deepening specific aspects of

psychological disciplines and professional applications.


Introductory Psychology - 12 credits

Element of Human Physiology - 12 credits

Social Psychology - 6 credits

Developmental Psychology - 12 credits

Psychometrics I - 12 credits

Information Technology Basics - 6 credits


Psychometrics II - 12 credits

Psychobiology and Physiological Psychology - 12 credits

Dynamic Psychology - 12 credits

Clinical Psychology I - 6 credits

Psychology of Socialization - 6 credits

Elective(s)*

Laboratory of Dynamic Psychology - 6 credits


Clinical Psychology II - 6 credits

Element of Psychiatry - 6 credits

Community Psychology - 12 credits

Occupational and Organizational Psychology - 6 credits

General Sociology - 6 credits

Elective(s)*

Laboratory of Clinical Psychology - 6 credits

Linguistic Competence - 6 credits

Graduation Thesis - 6 credits

* Elective(s) (to be chosen among those not taken yet - 6 credits)

Statistics and Demography - 6 credits

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History of Medicine - 6 credits

General Hygiene - 6 credits

Sociology of Professions - 6 credits

Cultural Anthropology - 6 credits

OUTCOMES AND PROFESSIONAL PROFILES At the end of the degree course in Psychological Sciences and Techniques,

students will have acquired proper knowledge, understanding, analysis and

counseling skills in relation to the theoretical and methodological

fundamentals of psychology.

More specifically, graduates will:

Own a deep knowledge of the core issues within the scientific

community concerning different areas of general psychology, social,

developmental and clinical psychology

Be familiar with different knowledge fields linked to psychology

Know the methods and procedures of scientific inquiry

Have gained critical skills enabling them to evaluate different

explicative models and diverse methodological approaches

Be able to make personal judgements and solutions, in order to

develop the ability to make judgements (the course also foresees

specific training sessions where students are requested to detect and

find solutions to specific problems).

Be able to demonstrate a high level of interpersonal and

communicational skills including both verbal and written abilities

relevant to the psychological sector. They will also be familiar with the

main informatics tools and with one of the European Union languages,

in addition to their mother tongue, in their specific field of

competence.

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BACHELOR OF POLITICAL SCIENCE AND INTERNATIONAL

RELATIONS The Bachelor of Political Science and International Relations provides

methodical and professional competence within the disciplines of

economics, law, history and society. Special attention is dedicated to

comparative and international issues, as well as acquiring solid basis of

empirical, political, scientific, sociological, statistical and economic research

methods.

The training course requires the successful completion of 20 exams over a

period of 3 academic years, reaching a total 180 ECTS.

The adopted academic model assures the student a continuous assisted

learning throughout the whole course, with access to a specific developed

academic support and a repertoire of individual/group training activities

guided by professors and tutors.


History of Political Doctrines – 12 CFU

History of Political Institutions – 6 CFU

Economic Analysis of Law – 12 CFU

History of Economic Thought – 6 CFU

Political Science – 12 CFU

Political Economy– 12 CFU


Political Philosophy – 12 CFU

Contemporary History – 12 CFU

Economic Policy – 12 CFU

Economic Geopolitics – 6 CFU

History of International Relations - 6 CFU

Fundamentals of Informatics – 6 CFU



Language and Translation – English – 12 CFU

English Language Laboratory – 6 CFU

International Law – 12 CFU

Policies of International Cooperation – 6 CFU

Sociology of International Relations – 12 CFU


Thesis – 6 CFU

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OUTCOMES AND PROFESSIONAL PROFILE At the conclusion of the Bachelor of Political Science and International

Relations graduates will have obtained a solid understanding of

contemporary political-institutional history, with reference to European and

non-European issues. They will be familiar with the evolution of modern and

contemporary political thought, sociology and political science. They will

know the fundamental elements of the process of European integration,

from the historic, economic and legal point of view. They will acquire

knowledge of the political-institutional comparative perspective, fully

understand the fundamental notions concerning the theories of market and

enterprise, macroeconomics and international economics, thus will be able

to study and examine the most common economic problems.

The fundamental knowledge in the historic, legal and social disciplines is

associated with an orientation to the empirical analysis, related to socio-

politics, economics and statistics, supported by innovative e-Learning

methods.

Furthermore, the Bachelor in Political Science and International Relations is

an advantageous title for those seeking the diplomatic career. Last but not

least the foreign languages studied throughout the course offer a very

strong additional cultural instrument.

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MASTER’S DEGREE PROGRAMS IN ENGLISH

INTERNATIONAL MASTER IN BUSINESS ADMINISTRATION The International MBA is specifically addressed to high achieving individuals

who want to take the next major step along their career path, focusing on

the development of a global career at the strategic decision making level

at the forefront of business theory and management practice. By covering

key disciplines such as finance, management, economics, marketing,

operations and strategy, students acquire the proper skills and knowledge to

manage departments, markets and whole organizations. The Master

program is structured to reflect the needs of modern international business,

developing a blend of academic excellence and professional skills, offering

highly marketable competencies set to stand out in strategic level positions.

Starting from the management, business and economics principles,

participants will be involved in special core courses to improve in depth

business knowledge, competencies and skills.

Duration: 12 months

Credits: 60 ECTS (European Credit Transfer and Accumulation System)

COURSES FOUNDATION COURSE REQUIREMENTS

Principles of Accounting

Macroeconomics

Principles of Financial Management

Mathematics and statistics

CORE COURSE REQUIREMENTS

Competitive Environments and Business Venture

People and Project Management

Managerial Accounting

Financial Accounting

International Corporate Finance

International Business

Marketing in Diverse Environments

Operations & Service Management

CONCENTRATION REQUIREMENTS

Students are required to take four courses in one of the two designated

concentration areas:

Finance Concentration Requirements

Financial Regulation & Corporate Governance

Financial Markets and Instruments

Project Finance and Risk Management

Global Finance

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or

Management Concentration Requirements

Organizational Behavior

Managerial Economics and Business Administration

Leadership and Change Management

Business Information Systems

OUTCOMES AND PROFESSIONAL PROFILE To successfully fulfill the program expectations, students are required to

achieve high levels of accomplishment by exercising a wide range of

intellectual, practical and personal skills in a mature, balanced and

productive way.

Like all degree Programs at Marconi University, the International MBA

program is based on a concept called “Outcomes Based Learning”. This

breaks up the educational experience into the categories of knowledge


upon completion. The International MBA program is structured to provide

expert training and to prepare students to excel in the following fields and

careers: Administrative services, Business ownership, Finance, Human

resources and employee benefits, Labor relations, Management consulting,

Marketing, Product development, Risk and insurance analysis, Sales and

Training and development.

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MASTER IN RISK MANAGEMENT The Master in Risk Management provides expert training in the function of

internal controls, corporate governance, risk management and auditing,

preparing students to work in public/private organizations and financial

firms. Based on thorough analysis of the dynamics of financial nature and

accounting, students will develop the distinct competency in analyzing the

accounting system as a function of the financial structure of the

organization.

The Master in Risk Management reinforces the understanding of

governance and management of organizations through the tasks

performed by experts in risk management, internal controls and auditing.

The understanding and interpretation of the implications of the technical-

economic nature of the current productive, financial and commercial

guidelines, are necessary for the implementation of the tasks. The

establishment of predictive conclusions about the organizations dynamics,

with the overall objective of promoting and developing competitive

capacity of the company is also a fundamental objective.

Duration: 1.500 hours

Credits: 60 ECTS (based on the European Credits Transfer System)

Format: fully online

It is possible to enroll at any time of the year.

Upon student's request it is possible to arrange for personalized face-to-face

meetings, seminars and study group sessions with professors and academic

advisors.

COURSES Module I – Introductory Elements

The first module provides students with the basic preparatory tools for the

themes expressed in the Master:

General mathematic elements

Elements of Statistics

Elements of Political Economics

Elements of Business Economics

Business Accounting

Module II – Core Courses

These courses begin to develop a fundamental understanding of the

interpretation and management of the principal areas of business in the

corporate sector:

Economic Environments

Business Economics and Accounting

Financial Intermediaries

Corporate Finance

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Module III – Advanced Courses

These courses develop the necessary skills for the reading, comprehension

and management of the principle areas of business in the corporate and

banking sectors:

Auditing Techniques

Corporate & Investment Banking

Risk Management

Corporate Strategy

Financial Markets and Instruments

Project Finance and Risk Management

Global Finance

OUTCOMES AND PROFESSIONAL PROFILE "What a graduate should know and be able to do after completion of the

program"

Outcomes Based Learning

Like all degree Programs at Marconi University, the Master in Risk

Management is based on a concept called "Outcomes Based Learning".

This breaks up the educational experience into the categories of knowledge


upon completion.

Qualities, Skills and Capabilities Profile

The Master program is structured to provide expert training and to prepare

students to excel in public/private organizations and financial firms

worldwide, through an innovative approach combining theoretical

knowledge with practical experiences.

Virtual laboratories, case studies, lectures and testimonies given by experts in

the field ensure a highly practical and operational approach.

The professional profile of the expert in internal controls, corporate

governance, risk management and auditing is characterized by:

Interdisciplinary knowledge of socio-economics and management

Understanding (theoretical and practical) of the structural

characteristics of firms (financial and otherwise) and its working

processes

Operational analysis capabilities of an organization's financial structure

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MASTER IN FASHION MANAGEMENT & DESIGN The Master in Fashion Management & Design provides specialized lessons

and laboratory activities. The first introductory part provides students with the

basis of the fashion product, inspiration and design, starting from the history

of costume and fashion. The second part, using the theoretical knowledge

acquired from the previous lessons as a foundation, moves towards a more

practical approach, providing students with insight into the Italian haute

couture tradition.

Duration: 12 months


COURSES Design theory and Practice

Project tools and methods

Fashion design and project

History of art, fashion and costume

Organization and management

Promotion and distribution

Virtual Laboratories

The Virtual Laboratories provide a practical and operational experience

through multimedia and interactive environments. In addition, they reinforce

the acquired competences making references and deepening the

fundamental elements of the design and production process.

Visual elements of the project

Meta-project

Curves and surfaces: geometrical and differential analysis

Digital representation

Materials for design – technologies and structures

Fashion, mass media and fashion show

OUTCOMES AND PROFESSIONAL PROFILE Like all degree Programs at Marconi University, the Master in Fashion

Management & Design is based on a concept called “Outcomes Based

Learning”. This breaks up the educational experience into the categories of

knowledge and ability, identifying the things a student should know and be

able to do upon completion. The Master program is structured to train

professionals to meet the needs of internationally renowned fashion

designers, through an innovative approach combining theoretical

knowledge with practical experiences.


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the field ensure a highly practical and operational approach which

emphasizes the Italian creativity and management system that made the

fashion sector an excellence in the world. The Master was developed for

those looking for professional training and refreshment in the field of fashion

conception and design, in the realization of the fashion product, in the

management and valorization of a fashion factory through appropriate

communication and promotion strategies. More specifically, the expert in

Fashion Management & Design will be able to follow the whole process of

the fashion industry, from the products planning and design to the

marketing, promotion and communication activities (e.g. fashion shows,

showrooms, magazines, etc...). He/she can manage the entire fashion

product lifecycle until its distribution and introduction to the target market.

MASTER IN INTERIOR DESIGN The Master in Interior Design is meant for individuals interested in

understanding the contemporary interior design, taking into account several

areas like art, history of design, colorimetry and materials in a

multidisciplinary perspective. The Master program especially provides

professionals with the competence, responsibility, sensitivity to changeable

modern needs and capability to control the entire planning process.

Strategic planning and management skills together with the opportunity to

experiment creative and unconventional forms and solutions give students

the right instruments to balance the interplay between desire, images and

essential practical needs.

Duration: 12 months


COURSES

Technical Drawing for Interior Design

Introduction to Drawing

The architectural drawing

From sketches to orthogonal projections

Three-dimensional drawing

Introduction to perspective

Perspective for Interior Design I

Perspective for Interior Design II

Rendering Concepts

Rendering and backgrounds

Layout and works’ presentation

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History of Design and Furniture

From prehistory to ancient history

From Byzantine Empire to Asiatic traditions

From Middle Ages to Baroque

Renaissance, Baroque and Rococo in France and Spain

From the Revivals Age to the Vienna Secession

From Eclecticism to the Industrial Design

The Modern Age

The Contemporary Age

Ecodesign

Eco friendly Design

The planning process

The strategies

Design specifics

The role of light in interior Design

The house items

Furniture

Materials and surfaces

Design objects

The means of transport

The interiors

The architecture

Interior Design Lessons

Methodology

The work planning

The small spaces

The buildings

Principles of Design

The preliminary project

Care of details

Space Planning Basics

Design examples

The colors

Professional practice

The Interior Designer profession

Introduction to the profession

The skills of the Interior Designer

The professional practice

The marketing strategies

The project

The project management

A look ahead

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Interior Design materials

The ceramic

The glass

The metal

Plastics

Wood

Wall painting

The carpets

The floors

The walls

The ceilings

The fittings

Cabinets

The kitchen

The bathroom

Interdisciplinary Photo Galleries

Together with the lessons, the Master offers virtual study environments and in

depth study of the issues addressed. This involves interactive and multimedia

Interdisciplinary Photo Galleries dedicated to the history of design and

furnishing. In particular, the Interdisciplinary Photo Galleries deal with:

the pictorial representations of living spaces, just as they are shown in

the history of art from the Middle Ages to the Modern era;

the history of the changing tastes in living spaces and furnishing;

the main design masters, their works and products representing their

style.

OUTCOMES AND PROFESSIONAL PROFILE The knowledge and skills acquired during the Master program enable

students to work in the furnishings and decorations industry, in different retail

outlets or in professional offices specialized in the sector. The interior designer

works in close contact with architectural firms. He/she is competent in

different sectors: interior design of houses, offices, set design, hotels,

conference centers and luxury stores. The interior designer is able to plan

and organize the design and decoration of interior spaces considering all

aspects such as cost projection, time line materials and construction

technology. Designers work with architects, customers and the brand

management in order to fulfill the precise needs of the client. He/she is able

to give shape to any kind of color, texture and material according to any

desire, evaluate different qualifications of open and closed areas, choose

elements for areas, make accurate decisions about residential

organizations.

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MASTER IN EXECUTIVE MBA The Executive MBA focuses on the essentials of business management,

offering a structured and deep training of the main business activities. The

Master program takes a rigorous, interactive approach in order to provide

business professionals with the multidisciplinary knowledge, tools and skills

that are required to executives and successful strategists. Learning in the

Executive MBA at Marconi University is a student-oriented experience

featuring many collaborative activities and projects so that participants can

leverage the experiences of their teachers, academic advisors and peers.

The following three main learning goals create the basis for the Master

program:

To integrate knowledge and skills of the professionals already involved

in business activities, according to a strategic managerial perspective;

To promote the change of the professional role of the worker and to

accelerate their career path;

To provide graduates with the ability to decode the changing market

and to successfully thrive in the current competitive landscape.

Duration: 12 months


COURSES Introductory Module

- Elements of Mathematics and Statistics

- Micro-Economics

- Macro-Economics and Economic Policy

Economics and Finance

- Principles of Accounting

- Corporate Investment Banking

- Risk Management

Human Resource Management

- Organizational Behavior

- People and Project Management

Financial Management

- Principles of Financial Management

- International Corporate Finance

Marketing

- Marketing in Diverse Environments


- International Business

Managerial of Innovation

- Managerial Economics and Business Administration

Business Strategy

- Business Strategy and Policies

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- International Corporate Finance

- Leadership and Change Management

PROJECT WORK After the completion of the modules, the participants will develop a written

project work, in which they will be required to develop a practical case

study, under the supervision of an academic tutor, to identify viable solutions

in order to stimulate the problem solving attitude of students.

OUTCOMES AND PROFESSIONAL PROFILE The Executive MBA program is structured to provide expert training and to

prepare students to excel in public/private organizations worldwide, through

an innovative approach combining theoretical knowledge with practical

experiences.

The Executive MBA graduates will find an optimal placement in the following

careers:

General accounting clerk

General and industrial accounting director

Wage and contributions director

Budget Director

Head of treasury

Controller for management audit

Business financial analyst

Tax expert

Corporate consultant

Internal auditor

Budget review director

Risk manager

Credit manager

Business advisor

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MASTER IN HUMAN RESOURCES AND ORGANIZATION The Master in Human Resources and Organization has the objective to

provide a formative structured course for those who aspire to direct the staff

of public and private organizations. It aims to provide the instruments for

appropriate management of human capital that can meet the

requirements of the current market and enhance the managed resources.

This Master offers the opportunity to acquire a deep comprehension of the

most important factors that influence people’s behavior inside organizations

in order to create new generations of well-rounded and skillful professionals.

The fields of interest are: individual and group motivation management,

evaluation and development of human resources, remuneration policies

management, incentive systems management, participatory tools

management, business cooperation and communication for both public

and private sectors.

The didactic modules are supported by different types of activities such as:

case studies, exercises, simulations, projects, seminars and lectures.

Duration: 1,500 hours

Credits: 60 ECTS

Format: Fully online


Upon student's request it is possible to arrange and organize special face-to-

face meetings, seminars and study group sessions with professors and

academic advisors.

COURSES Business and Management area

Business Environment and Managerial Economics;


Total Quality Management

Leadership and Change Management

Organization and Human Resources area

Organizational Behavior

Organizational Theory

Business Communication

International Human Resource Management

Legal, Training and IT area

International Labor Law and Industrial Relations

Corporate Learning and Development

Business Information Systems

Sociological and Psychological area

Sociology; Sociology of Work

Sociology of Corporate Knowledge

25

Ethics in Business

Work and Organizational Psychology

Project Work

After the completion of the modules, the participants will develop a written

project work, in which they will be required to develop a practical case

study, under the supervision of an academic tutor, to identify viable solutions

in order to stimulate the problem solving attitude of students.

OUTCOMES AND PROFESSIONAL PROFILE Students will be able to:

• Identify the trends affecting Human Resource Management

• Analyze human resource activities

• Outline how the strategic human resource planning process is used to

meet the company goals

• Write a job description based on a job analysis

• Diagram and explain a typical selection process in sequential order

• Describe monetary and non-monetary compensation plans

• Justify the need for training and development

• Summarize basic previsions of legislation affecting Human Resource

Management

• Outline a progressive discipline sequence

• Justify the importance of each stage in a grievance procedure

• Research a selected topic in Human Resource Management.

The Master in Human Resources and Organization prepare the professional

for the following careers:

• Human resources director

• Human resources management expert

• Personnel selection and evaluation expert

• Human resources department personnel

• Vocational training expert

• Performance analysis and evaluation expert

• Organizational communication expert

• Industrial and labor relations expert

• Project manager

• Employment consultant.

26

MASTER IN INTERNATIONAL BUSINESS RELATIONS The phenomenon of Globalization has been having a significant effect on

the international marketplace. Technological advancements have been

facilitating any transnational relation between vastly diverse nations and

markets. As a consequence, corporate strategy has been faced with the

task of adapting accordingly. The Master in International Business Relations

responds to this need for modernization in the international arena by lining

up with the requirements expressed by these new trends. The training

program intends to develop skilled professionals capable of making the best

use of the tools and methods needed to operate in an increasingly dynamic

and global environment, such as the international markets. Through the

Master program, students will achieve a thorough understanding of

economic, financial, strategic, marketing and communication scenarios

that influence and regulate market trends and international affairs. Special

attention is dedicated to the interdisciplinary approach, a key feature of

International Business Relations. Elements of economics and science of

diplomacy are connected to law and sociology, as well as communication

and geopolitics.

Duration: 12 months


COURSES International Business

Economic Geo-politics

Global Finance


Corporate Investment Banking

Case studies

International Marketing

International Economics

Marketing

Marketing in the Diverse Environments

Case studies

International Law

International Law

Comparative tax law

International trade law

Case studies

27

International Relations

Geo-politics

History and sociology of international relations

History of contemporary political thought

International cooperation policies

Case studies

OUTCOMES AND PROFESSIONAL PROFILE At the conclusion of the Master in International Business Relations, graduates

will be able to operate in both public and private multinational companies

and international organizations. They will develop the necessary skills and

competences for effective interventions and also a practical experience to

be applied to scenarios of real-world business, in relation to an international

context. This master prepare the professional to the following careers:

Export Manager

Operator in international organizations (governmental or non-

governmental)

International Trade Technician

International Relations for private companies or institutions

Operator in the field of economic and financial communication

Several positions in multinational companies, government agencies or

global institutions

28

MASTER IN SCIENCE OF PUBLIC ADMINISTRATION Public service organizations and, more in general, those organizational

structures through which Public Administration operates, require

professionals with updated skills in the fields of organizational strategy,

communication and management who are capable of carrying out

functions of governance, management and direction. The administration of

public affairs requires professionals who can interpret the complex territorial,

social, political and economic settings. They must be able to increase the

effectiveness and efficiency of operations, as well as implement operational

and targeted solutions in a timely manner.

The Master trains professionals able to understand the complex dynamics of

institutional structures, to cooperate in the establishment of appropriate

interventional strategies and to plan and manage effective field actions. A

solid theoretical and communicative understanding concerning the

change process within an Administration is provided to train graduates who

operate in a creative and effective manner and are able to represent the

administrative structures in media and business relations.

Duration: 1.500 hours




Upon student's request it is possible to arrange for personalized face-to-face


advisors.

COURSES Organizational and Administrative System

Organizational system: complexity and interrelation of functions

Organizational structure and activities

Organizations, environment and resources

Administrative structure

Organization: interpretive models

Process management and the concept of quality

Administrative Organization

Principles of Administrative Science

Contributions of organizational analysis

Organization and environment

The organizational macrosystems concept and segments

Factors of bureaucratic dysfunction: the concept of organizational disorder

Training systems and incentives

Bureaucratic organization and change

29

Principles of Business Organization Applied to Public Administration

Evolution of enterprise and development of organizational forms

The concept of organization and the nature of organizational variables

Organizational structure design and configurations

Types of organizations: monofunctional, divisional, multi-divisional and matrix

The definition of labor procedures

Organizational and company efficiency

State Intervention

The role of the state and the problem of state intervention

The state of research on public policy, social policy and welfare

The role of social politics

The role of ideologies

The welfare state management and the public policies

Postulate and developments of the bounded rationality

Public Policies

State and public policies in neo-Marxist analysis

Neo-institutionalism

The generative matrix of public policy

Public policies: the question of results, criteria for classification and the

generative process

The systemic structure of public policy

The agenda of public policies

Local Administration and the International Setting

Public Administration communication

Concepts of European administrative law

Models and regulations of human resource management in Europe and the

international setting

Case studies

Virtual Laboratories will complete the training program acting as a practical

supplement to the theoretical knowledge obtained.

OUTCOMES AND PROFESSIONAL PROFILE The Master in The Science of Public Administration is a training program that

promotes professional development and career progression for those

interested in positions within public administrations and organizations that

are engaged in public interest.

The following careers are what Public Administration specialists can aspire

to:

Auditor, City Manager, Consumer Safety Inspector, Regional Manager,

Criminal Investigator, Customs Inspector, Industrial Relations Specialist,

Internal Security Inspector, Labor Management Relations Specialist,

Mediator, Private Investigator, and Systems Analyst

30

MASTER IN ANCIENT HISTORY, CULTURE AND

CIVILIZATION The Master in Ancient History, Culture and Civilization is dedicated to the

study of Ancient History and classic civilization and culture, with a special

attention to institutional, social and economic organizations. The course has

been created for Ancient studies graduates who desire further qualification

and knowledge in Ancient History. To facilitate the methodical approach to

the study of the contents, the first part of the Master focuses on

historiography and historical research methodology. The special modules

deal with classic Greek and Ancient Roman institutions, social and political

order, tradition, culture and artistic expression.

Duration: 12 months


COURSES Introductory Module

Understanding Ancient History. A guided outline

Civilization

Axial Civilizations: Classical Greece I

The Axial Civilizations: Classic Greece II

Emancipation of thought from myth

Post axial civilizations: "transcendent order" and "mundane order"

Origins, expansion and decline of the Persian Empire

Historical Research Methodology

Methodology in Historical Research. Introduction

The role played by Federico Chabod

Ferdinand Braudel and the long duration

The Poznan School

The theory of sources and methodology of historical knowledge

L'école méthodique and Charles Seignobos

Leopold von Ranke

Historiography

Introduction to Greek Historiography

Greek Historiography – Notion of History and Sources

The Logographers and Herodotus of Halicarnassus

Thucydides

Xenophon, Polybius and Plutarch

Latin Historiography from the Origins to the Age of Sulla

Latin Historiography from the Age of Caesar to the Imperial Age

History of Institutions

The Greek invention of the polis, of politics ad of the political

Rule by some: the politics of Solon, c. 600 BCE

Rule by all: the Athenian revolution, c. 500 BCE

31

The Human measure: the Greek invention of political theory

The Socrates’ trial

Rule by one revisited: politics from Xenophon to Alexander the Great

Cicero Political Philosophy and the World of Plutarch

Roman Institutions: Overview and Origins

The Republican Constitution

Family and the Religion in Rome

Social and Economic History

Democracy and Communal Life in Athens (I)

Democracy and Communal Life in Athens (II)

The Roman Social System

The Crisis of the Republic and Roman Society

The Social System of the Empire

The Economic Space of the Cities and the World of Agriculture

Craft Industries Land Business Ventures

Different levels of trading

The Republican Economy and Roman Law (I)

The Republican Economy and Roman Law (II)

Ancient Greek and Ancient Roman Civilizations

Art & Culture of Antiquity

OUTCOMES AND PROFESSIONAL PROFILE The Master’s Degree is structured to advance student expertise and

competence in the subject matter of ancient history, culture and civilization.

Through technical training in the use of documentary evidence for the study

of the ancient world, students will develop advanced analytical thinking

and research skills. The deep training prepares students to work in a wide

professional field beyond the cultural realm. This Master was created for

those looking for professional training and refreshment in the field of ancient

history, culture and civilization, through the exploration of influential societies

such as the Greek and Roman.

Career possibilities include: corporate, non-governmental organizations,

governmental departments, international organizations, national public

affairs, media and academia.

32

MASTER IN INTERNATIONAL HOSPITALITY AND TOURISM The process of globalization that has been affecting markets has led to a

strong boost in the tourism product, extending the range of resources and

requiring those who work in the field to be in possession of up-to-date

professional abilities and increasingly developed managerial skills.

Faced with a complex and competitive market, in a world where

consumers/tourists are becoming more demanding and require customized

reasonably priced products, tourism businesses must comply with continuous

cultural, organizational and managerial innovations.

The hospitality sector must respond to the constant demand for service

quality improvement and must be capable of measuring effectiveness and

efficiency of the management systems in use, in a perspective of growth

and development.

Through theoretical studies and practical applications, the overall objective

of the Master is to develop effective approaches and processes of tourism

and hospitality management, in order to:

Introduce the general principles of efficient management, with special

attention to goods / services;

Raise awareness of the economic scenarios and strategies for

marketing and communications that influence and regulate the

development of the tourism market;

Indicate the critical issues and business opportunities affecting the

tourism and hospitality industry.





Upon student’s request it is possible to arrange for personalized face-to-face


advisors.

COURSES Business Administration

Business administration

Analysis of balance sheet

Accounting

Control tools

Business case studies

General Management

Managerial economics and business administration

Business strategy and policies

Business organization

33

Strategic Processes of Innovation

Fundamentals of innovation: notions and dynamics

Organization of innovative processes in the national and international

setting

Innovational project management

Principles and tools for the development of a new product

Management of innovative teams

Marketing

Market analysis

Consumer behavior

Marketing strategy

Positioning strategies

Communication strategies

Marketing of innovations

Case studies

Economy and Techniques of Tourism

The behaviour and the choices of the tourist (first part)

The behaviour and the choices of the tourist (second part)

Tourism industry operators

Hotel management

Hotel Accounting and Financial Management

Tour Packages

Elements of tourism statistics

Global code of ethics for tourism

Web Solutions for the Promotion of Tourism and Hotels

Principles of Web-marketing

Online pricing policy

Interactive marketing

Online promotion and communication

Principles of e-commerce

Online transaction processing systems

Website security

Virtual laboratories, case studies, lectures and testimonies ensure a highly

practical and operational approach.

After the completion of the modules, the participants will carry out a written

project work where they will be required to develop a practical case study.

They will be supervised by an academic tutor to identify viable solutions in

order to stimulate the problem solving attitude of students.

OUTCOMES AND PROFESSIONAL PROFILE The Master in International Hospitality and Tourism helps create professionals

with business, management and organizational expertise. They become

34

capable of taking operational responsibilities in all aspects of the tourism

and hospitality industry.

The tourism and hospitality specialist can pursuit the following careers:

Tourism promotions manager

Tourism marketing expert

Hospitality manager

Food and beverage manager

Event planning

Restaurant and night club management

Government tourism minister

MASTER IN COMPUTER SCIENCE With the spread of information technologies into contemporary lifestyles and

into many different professional contexts, it is evident how important is to

meet the growing demand for high-qualified learning programs for the

development and project of effective and innovative IT solutions.

The Master in Computer Science responds to this need and represents an

important opportunity of vocational training on:

development/implementation of information systems architecture;

development, management and maintenance of business databases;

implementation of guidelines for software development; knowledge and

implementation of policies for the security and reliability of systems and the

web.

The Master enables students to project, develop, create, manage and

maintain business information systems and is specifically focused on the

physical structure of the information network.

Moreover, the Master provides students with the basics in the field of the

development of software and the management of business databases,

web applications and mobile technology.




It is possible to enroll at any time of the year. Upon student's request it is

possible to arrange for personalized face-to-face meetings with professors

and academic advisors.

35

COURSES Computer networks

Networks general infrastructures

Introduction to reference models

Architecture and network typologies

Mobile and wireless radio systems

Database

Creation, management and interaction with database

Information retrieval

Database management automation

Distributed databases

Database functionality evaluation

Information encoding

Software engineering

Software processes modeling

Analysis and management of software development process

Maintenance and incremental development of software, with a specific

focus on modularity

Software programming for local web servers and their interaction with clients

Self-learning systems

Security

Security and reliability of systems

Cryptography

Authentication techniques

Web security

Access control

Block cipher algorithm


the field ensure a highly practical and operational approach.

After the completion of the modules, the participants will carry out a written

project work in which they will be required to develop a practical case

study. They will be supervised by an academic tutor to identify viable

solutions in order to stimulate the problem solving attitude of students.

OUTCOMES AND PROFESSIONAL PROFILE The Master in Computer Science intends to train high-skilled professionals

able to work in public and private organizations worldwide as business

information systems managers.

36

MASTER IN DIGITAL MARKETING Digital and Social media in the context of new technologies are becoming

the new trends worldwide. For some people these social media have the

power to change relationships between consumers and companies being a

way to reach audiences and engage them in commercial transactions in a

more effective way. From the current trends in the marketing environment, it

is clear that there are opportunities for social media professionals to make

significant impacts in their sector. The MSc in Digital Marketing is specially

designed for both current and prospective marketing practitioners, since its

curriculum provides students with an understanding of the general

marketing theory, as well as several contemporary digital marketing

techniques. Students will have the opportunity to study major disciplines in

marketing, advertising and promotion in a global context together with the

examination of a wider context of their studies in terms of new technologies

and advanced marketing tools. These disciplines and tools will include,

among others, consumer phycology and buying behavior, marketing

strategy, people management, digital branding, social media and

advertising with new media. In this way students will be able to obtain the

basic marketing knowledge and at the same time they will specialize in the

area of digital marketing and improve deeply their current knowledge,

competencies and skills.




It is possible to enroll at any time of the year. Upon student's request it is

possible to arrange for personalized face-to-face meetings with professors

and academic advisors.

COURSES Marketing in the Digital Era

Consumer Psychology and Buyer Behaviour

Marketing Strategy

Managing Brands in a Digital context

Integrated Marketing Communications

E – Marketing

Managing people in Virtual Organisations

Advertising with New Media

Contemporary Issues in Marketing

Social Media Analysis

37

OUTCOMES AND PROFESSIONAL PROFILE Graduates from the MSc in Digital Marketing will be able to demonstrate a

critical understanding of the main themes and concepts of digital marketing

and their application to the international environment. They will improve

their problem solving skills, self-expression and independent study being at

the same time capable of dealing with issues surrounding digital marketing.

Furthermore graduates will have developed their analytical and

interpretative skills and demonstrate interest and awareness of

contemporary marketing trends. Finally, they will have acquired the

necessary knowledge for a career in contemporary marketing positions,

something that will increase their chances of employment.

CONTACTS International Students Admissions Office


Via Plinio, 44 Rome 00193 - Italy

Tel. +39 06 37725 538

E-mail: [email protected]

Segreteria Internazionale


Via Plinio, 44 Roma 00193

Tel. +39 06 37725 235

E-mail: [email protected]

mailto:[email protected]


Università degli Studi Guglielmo Marconi Via Plinio, 44 Rome 00193 – Italy

International Students Admissions Office

Tel. +39 06 37725 538 E-mail: [email protected]

Segreteria Internazionale

Tel. +39 06 37725 235 E-mail: [email protected]



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