creative credits: a randomized controlled industrial policy experiment

7/28/2019 Creative Credits: A randomized controlled industrial policy experiment

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1 THE VENTURE CROWD Cwg q b

Creative Creditsa randomized Controlledindustrial poliCyexperimentHsn Bkhsh, John Edwrds, Stephen Roper, Judy Scully, Duncn

Shw, Lorrne Morley nd Ncol Rthbone

June 2013


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2 THE VENTURE CROWD Cwg q b

Abot Nesta

n h uK . a ch, wh g bg g . W h bg g bg ch, wk

k.

n og C g ch eg W wh c b7706036 ch b 1144091. rg ch sc b sC042833.rg c: 1 pgh pc, l, eC4a 1de

.nesta.org.k Nesta 2013.


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3 CREaTiVE CREDiTS a c c

CONTENTS

Foreor 5

Eectie sar 6

Section 1: Creatie eperientation 10

Section 2: Creatiit, open innoation an grot 11

2.1 ic 112.2 o b c 12

2.3 C 14

2.4 C sme 14

Section 3: Creatie Creits: an RCT+ eperient 16

3.1 ic 17

3.2 C C, hw wk gc 17

3.3 th C C 19

3.4 th C C 21

Section 4: Te Creatie Creits eperient: rests 25

4.1 ic 26

4.2 nwk C C 27

4.3 o C C i c 28

4.4 Bh 32

Section 5 Ipications or poic esign an eaation 35

5.1 ic 37

5.2 ig h rCt+ ch 37

r 37

lg cc 39

m h 39

5.3 ic i vch sch 41

Anne 1: Ipeentation an Eaation 43

a1.1 i 43

a1.2 e 44

a1.3 th q ch c 50


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Anne 2: Profing Creatie Creits Appicants 52

a2.1 ic 52

a2.2 nc 52a2.3 Chcc C C ac 52

Anne 3: Profing Creatie Creits Proects 54

Anne 4: Econoetric Tabes 56

Anne 5: Estiating te beneftcost ratio or Creatie Creits 66

Anne 6: Case Sties 68

Acknoegeents 72

Ennotes 73


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FOREwORd

Wh n C C jc k k b b

. th h b kb g g

c, c h . a w g h

c b g g c k whh h h h g .

nw hg k h . sc h jc w c h h b

gc h g c h

c c g. a n w h ch h ac u ec

whch h bh b , cb , w h

g bc c. th uK g h g, bg h cc niCe hhc wh bch w Wh Wk c (hgh

h h b c c c h h b). th gwg

g, h e C.

v bc g b h w. mch

h g hg w chg h h

g kg. B h h h b kw whh hg

c. oc kw. m kw. a h b h

kw.

th kw bc, k c wh k c, w ch

c wh g.

th C C jc h b . W w b wg wh

w g

c.

m h h b g w b b h w g h b

b k c. th w w g , c c. B w

g ...

G mg

Ch ec n.


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ExECuTIvE SummARy

ver itte poic spporting bsiness is sbecte to rigoros eaation. As a rest e

ae no reiabe a o knoing i arge ss o pbic one are being aste. Creatie

Creits te ocs o tis report is an iportant innoation in itse: it eps saer

frs becoe ore copetitie b connecting te it creatie bsinesses.

Bt te eaation eto se a be een ore iportant, since it not on

ses ranoization to estabis te scees aitiona ipact, bt aso inks tat

to ongitina ata coection ic is ita in eping to assess te onger ter

eectieness o ierent poic toos. Tis is an approac tat so be appie c

ore ie. At a tie en pbic resorces are scarce its ore iportant tan eertat e fn ot at orks an at oesnt an tat principe so app as c

to bsiness spport as it oes to prograes in eatcare or scoos, ere te uK

Goernent as so ar son c greater interest.

th c hg b

ch c C C. C C bb ch

ch g cg (sme)

h wh c c . i h h mch C rg

h nh W eg 2009 2010, sme c C C wh

4,000, whch h c ch c c c c

b. th sme w q cb h 1,000 h w

w h jc. th h c h .

p ch h gg h c b, c w

kwg, fc h h cg wh.

F w g , wh g k h c

h c. a uK cbg

wh h b h q ch k bw

c h h b h g c 6

c c wh h c h g 25 c k

c c .

sch g c b, h c h h c h c. th , h b h c k

g c c. i h C C , h g

sme h c g h w w b h c

h bw h c c wh ch g

g c b h w hw h b b.

W h C C c g w h bw sme

c b, wh h w C C cg h kh h

w k jc wh c b h h

wk wh b 84 c (tb a, wh h b k h

h c wh h jc hw, h C

C b k h h c C C

h ).


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depenent ariabe: weter or not frs nertook teir proect

Nber o obserations 451

Aste Rsqare 0.653

variabe Coefcient St. Err. tstatistic Signi.

Creatie 0.840 0.028 29.11*** 0.000

Creit

Constant 0.119 0.017 7.18*** 0.000ter

Tabe A: lkh kg h jc

Notes: a b h b k h c

C C. *** gcc h 1 c .

th c h w h wkg wh c b c

b : h h wg c h c jc,

sme w gc k h h h w g C C

h c c c (tb B, p a). th c

c h c gc c h gwh sme

h . th g kg c h wkg wh cb c g cc b sme.

tw h h c h C C jc, hw, h w

g c gc c bw h c g h

g, h gwh, h h. (tb

B, p B). thgh sme h hg c h

b h jc.


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Contro Treatent tstatistic Signi.N % frs % frs

A. Ater 6 onts

Proct or serice

innoation 145/105 55.9 72.4 2.740*** 0.007

Ne to te arket

innoation 126/92 23.0 35.9 2.089** 0.038

Process innoation 142/105 47.2 63.8 2.618*** 0.009

Contro Treatent 2(6) Signi.

N % frs % frs

Aerage saes

grot 146/107 6.4 7.5 11.5* 0.075

Contro Treatent tstatistic Signi.N % frs % frs

B. Ater 12 onts

Proct or serice

innoation 154/113 63.0 70.8 1.345 0.180

Ne to te arket

innoation 135/97 32.6 40.2 1.192 0.235

Process innoation 153/111 51.0 47.7 0.517 0.606

Contro Treatent 2(6) Signi.

N % frs % frs

Aerage saes

grot 155/114 4.7 7.8 7.7 0.261

Tabe B: o h bb : 6 h 12 h h c h C C jc

Notes: tb b h g . s a 1 . a h, w k

c b wh whch h h gw/ h h whh h h

c h h. a w h, w g k ch

b wh whch h h gw/ h h whh h h c h h. dc b bw q bw 6

12 h fc h wg c q h cg h (d kw)

. * gcc h 10 c ; ** 5 c *** h 1 c . th 2(6) c b h c b gwh , h g gwh .

th b g h b h bg h gwh .


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th w c h h C C h h c h

bh sme: , h cg C C k

wk wh c c b h g .

th q ch gg h sme wh h h- b w

, h c jc h b c , h

h h b cc c wh h c . th gg h

h ch whch k g b h

g bkg h h bw sme h

c . a ch c h b g .

th ch h w h jc cb h

c C C, g cc, h

h. th h b w hg, w g h

h b ch w b h G h gc gw c.

W h b c c e w g h w C

C ch .g. sbg, sbg, sg h Bq C, b

h cc h mch . th uK G g hwg

ch ch. Ccg wh

ch cg sme bh b h e C, w

g h h ( h ) ch h h wh

b c h , bh c

c b h c h g g .


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Section 1:

CREATIvE ExPERImENTATION

th bg gh w c ck g

. F, h cg h h c c h

c h c , hgh h ch kg. sc,

h g h ck h k c

h w c .

th gwg b c h c b c k w,

chc g c c c hghqc h h c h c.1 Fh, c w

kwg, h fc h h

cg wh. p n ch gg h w g

, wh g k h c h

c. F , h b h g c

c 6 c c wh 3 c h g 25 c

k c c . t h c, h c

q q h c h c

h h .

a h h c b

c c b g b b .2 i c, g,h c h c, b bg g. th , h g

c b b ch g . C g

b h b ck, h c

b chg w h ch b whch h chg c. pck

h c w h q, h gc,

g gg g.3 th g jcb

cc c.

i 2009, ch n c h

g h. th , h ch whch b, k h g

cb. F h , b q c h h c c h bw b

c c (, ch, cb h c c

g4). sc, c (rCt)

hg h ch h g

c b h h rCt h

c. l, b h rCt w gg h whch k

q h b h h q . a ch,

w w h h c c b c b

g , w rCt+.


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Section 2:

CREATIvITy, OPEN INNOvATIONANd GROwTh

Ke points:

p gg h g wh h g hgh

g c k , h

cb hc b c.

oh gg h c g b ,

b h g c cc, g

g bw c h h c c

b.

l (sme)

h b h b bh h g, k ,

k . th bh k

whch bw wh c b, c whch

h g ch ch whch h

g sme bg b ccg h wh .

th C C ch c bh b

w h bw sme c c

g g.

2.1 Introction

p ch h bh h bw gwh,, , c . i h c, w bf w h c,

whch h b c h C C ch. W h h

chg h sme c c kg , c

h c whch h b .

sc 2.2 w h c h h bw b

c. o wkg wh , whh c,

h g, g w c c. rc c

gg h bcg w g sme.5

Hw, h ch h c, c chg

sme bc h ck cc bh k bb kwg wh

c wh g .6


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sc 2.3 c c c h h bw c

, wh c c h c ccg

c c hgh . ag, w gh c h sme

c c wkg wh c c b cc / c, hgh h g c b h

ch wk. th c sc 2.4 g wh b c

.

2.2 Open innoation an bsiness perorance

a gwg b c gg h cbg wh

( ) fc h c b w,

hgh g c, hcg c q g

b whch g h q c.

7

e kg cc wk whch c cc , w

ch h chgc c h, g

cc chg wh.8 Bc h cc

c c, h c ch

kg h : hg kg kg

h k h h, c h bb bg

kwg h h h.9 Fh, h c c

h kwg g c b c,

c wh c r&d hg c.10

ug kwg kg, hw, h g, bh

g . F , , c c g h c gh h wh , whch h cc b

cbg. Fh, cg , cbg wh, g

b ch, g g c.

abbg kwg g b c c b chgg

.11 th , , b hw ch g c g ,

cg c, cg c . th g kg

h k b hg, g b

.

a cqc h , c uhh bw h bh kwg kg (h , h b

kwg kg) c.12

a b ch g h b.13 th b bc

b j wh h c

c, b bc g h c

c cc , h b hgh ,

h .

s c c h h bw

c,14 b gwh g c.15 a c

h uK, , c h c

gwh b c ( w h c

16).


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th c h c b c

h C C , h h c

w gh b. i C C cc g h

h cb h wh b (g h wk whch c h cg

wk17) w gh c c

b c ( ).

Hw, wk h bc c whch

gh b c C C.18 ukg jc c

h h cb g b , whch b cb h

hg bh . th c h whch h bh

g chg jc.19 Bh

gh b chgc c ( w chgc

k cc wh w chg k , ),c ( w cg r&d , h

h gg g k), (

w cc, gg jc g k, hgh cq

chgc k cb).20

th h wk, bh h

c h h c h C C

(Fg 1.1).

Figre 1.1: a h C C ch

Network

BehaviouralOutput


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2.3 Creatiit an innoation

th g cg w g c gg h g

cc.21 dg hc h c, bc c h c b.22 dg,

g, c whch c c

b cb h c wh h

k c g w .23 th w g

b g c c h c.24

a c c h h b g ch

fc h w b ggg wh c c whch c,

b c , g.25

mgg c g h c w , hw. C h g hghgh g : c

b c wh gg g g; wk c b

h wkg cc g h .

s, , the goal o good industrial design [is] perceived by designers to be the

creation o an iconic product one that [will] become amous and instantly recognizable.

By contrast, managers [perceive] design as a means to build brand and achieve the right

price.26

s h b b bw g kg

: This requently [leads] to designmarketing conict. Designers [are]

compelled to express perormance parameters in marketing terms, o which they [have]

no experience and [are] unable to understand.27 G cg bw kg h , , h b cfc

g g g h c.28

th c c, g h w c h

C C . F, h C C, h h sme cc

c c, h h c . sc, w gh

c h cc bw g c h

h c w g cfc bw , g

b h c .

2.4 Creatiit an open innoation in SmEs

rc c gg h sme h g

bg b c.29 th , hw, g

hkg h sme g h b h b

c h. o c chg

cc sme, c wh h : () ch

g kwg; () b g c

cb, () bb chg k

h h h w b. th chg c k sme

c cb, g h b bhg

h.30 p cqc, g h g

b h , h h w h

g h g .31


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th , hw, h h b sme c

h g . i, sme c

c more whwh sme gg g h g

. o c h b g h g kg, b h h ch h cg bg h

g , 34 kg.32

agb, h cg b bh h

g g sme ch (h c cc h q,

hw g h c chg gh b), c k (cg b h

w sme k chc h c c c, c h

b h kwg c), (h c h

g h g , gc c).33

th bh k cb cc h sme k , whch q , k c wg k

gc . pck h wh ch

ch c h bh cg sme gg

wh .34 i bk h b

h sme wh c cb w

h. m cb h b

c c eu c g h

g . th h b c h uK

G h h eu c, hw, b F.35


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Section 3:

CREATIvE CREdITS:AN RCT+ ExPERImENT

Ke points:

i h ch h mch C rg bw ocb 2009

nb 2010, 150 C C ch wh c 4,000 w

w gb sme cb jc wh cb. th sme w q cb h 1,000 h w w

h jc.

W h c c h C C ch gc .

th hh h sme, bh k , c k

w cb h c b.

C C h c h bh

c cc bw h . i h g

, h C C gc gg h h h bh

chg g b c.

W h C C ch gc wh c ,g wh w c rCt+ hg. th h h k :

() c C C (h g),

bg h ch c b g b cg

b c h g wh c g

c; () g g, wg h

g w h c b , () h

c ch, cbg q w wh q

chq.

W h c ckg. W

g, hw, h h wh c b h , wh h b h c , h c ,

c g h h g

b h ck gg. a c sme

ch h cg c, b h e C, gg

h h h c, b h .

th g h c c :

ch, , gb, h cg c b

c g h h b bjc

wh b g g.


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3.1 Introction

th c c w sc 2 h b c g

cg sme wk wh c h c. i h c, w c h h C C

: g gc ; h jc h

h; h h C C h mch C rg;

, h hg.

sc 3.2 c h gc C C. th h

, gg hw C C h wk, hh b

h g c. tg h c c g

h gc h c h . th ch g

b g cc ex post, kg cg

b fc h c h ch. W ch whch cb h : c

C C, g cc, h h.

sc 3.3 h bckg h C C , cg bh

h hgc cc g kg h rCt+ ch. sc

3.4 3.5 bf cb h h C C ch

.

3.2 Creatie Creits, o it orks an its ogic oe

Whh h cg h , h c, w , h . th q h whch c

b b cc g c .

th g c k ( ) sme

c. m b, sme c c ccg g c,

wg bw sme b h cc

c.36

sch b c b bh h h g

sme: , c k gc b chgg

whch, g, k c .37 tgh, h k, bh c c

whg c sme wh c cg .

i ch C C c h , b cgg

cb wh b h c . th whh

jc c c g sme bg . th gg

h w b hc g h c b

h bh c , c ch whch gg

h whch k g c h c h

c.38

th gc h C C ch hw Fg 3.1. th k

h jc bc h h bw sme c

b, h ch bjc, h c b whch h ch ,


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g c.39 i h K

pc ic whch c h c h C

C ch.

Figre 3.1: lgc C C

Situation

Low level of

interaction

between

small businesses

and creative

service

providers

Motivation and

search barriers

Funding for

Creative

Credits

Partner

commitment

Inputs

Demandled

Creative

Credits

with

random

allocation

Manchester

City Region

SMEs

Manchester

City Region

creative

serviceproviders

Outputs

Mo dal it y Par tn ers

Outcomes-impact

Awareness

Attitudes

Networks

Opinions

Innovation

collaboration

Commercial

impacts

Behaviour

Practices

Innovation

Innovation

collaboration

Short Medium Long

Assumptions

Creative Credits

will stimulate

linkages and

innovation

Environment

Contingency

factors may

influence

outputs in

determining

outcomes

th gc cb hw h w C C h h sme c

h b c wh c b bh : sme

w cb wh b h c , whch

g c . F h c

, h C C b w b (h

ch q h c b sme h wk wh ch

h) c h h h g .

th h gc h cc h ch

h h g c, g b cg c.i h h , h C C

c c bw sme c b wh

w h b h h w, wk .

i h g , w c h h gh g h c:

, h C C jc whch c

gwh; bh , g g k c sme

wk wh, hgh, c ; , h,

h wk , sme bb h g . th

gc hghgh h ch c cg h c fcg

c, hw, h h b c , g wh

k h c c, h ch b ccg .


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3.3 Te Creatie Creits eperient rationae

a h c w sc 2 gg, h g bc

cc bw sme c c . pbc h c , hw,

g b c c wh ch whch h g c

kg chc kwg ch .40 th h

q hw h c h C C ch h b .

a ch gh b c c c k

g ex post. th w c h c

g w ch h

g ch whch gh w. e w h k h c h

ch, wg c b, g cc h, whch

gh h cc h c h b . th wg c b h b h b h oeCd b

cc ex post h b w c .41

th b c c h h c

c g j b.42 th c b

h hw h c bw h c c h

c h b . i, h b h

b () c w c: () h b bb

h ch () h b b h

c.43 v h q h the only dierence between the member

o the control group and the member o the treated group corresponds to the act that the

latter is treated and the frst one is not(r, 2011, . 18).

th ch g b ch bch h q.

th gh, , b g whch b h h

, ggg h h c bw h c g w fc

bh h c h c h . o c , ,

hw g c h nwg rch Cc b ex ante

jc kg gg c b wh g h rch

Cc g c.44 r b c wh

c ch. i h c , ,

whch h c g h c

k . i ch sme h cg c e g, h e C Gp

jc h b h c c g

c b h, wh c b h

c.45

th c h c c h h

w c cc ch whch c c

c b. tc, ch ch w c, g h

bb h w b h h h h c g, c

h c h cg c b. ig h

ch, hw, kg c c b h g

c c gc c c,

qg h b g b whch fc h


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bb bg h g b whch h fc bq

c. th c c b chq c

whch h w c w; h , h

h hgh c cc h h c ch wh ch .

th g c cg c b h

ch wh c h c

g. Random assignment [also] removes any systematic correlation between treatment

status and both observed and unobserved participant characteristics. Estimated treatment

eects are thereore ree rom the selection bias that potentially taints all estimates based

on nonexperimental sources o inormation.46 i h w, wh c

bw h c g, b c h c

h ch h c bw c h w g.

a b , hw, wh h rCt ch:47

i c h g c b g h g

wh h c b g h h ,

whh h .

i b h b b cc h c g, hgh h

g C C cg h ch , cc h

bc h jc, g

h c h ch.

a c b cc h h wb C C .g. h h

h g bc ch h b

gg ( a 2 h c h wh w h ).

a h c b b h h b h

h ch h g. dg h c

, c h b h g

g fc h h g c . i h mch

, w h b ch b b cg

gb b k h c b h k

h C C h h b g.

Wh h h c h c

b wh w c rCt, w cc wh h e C

Gp jc48 bg h h c c g rCt hg

ch k C C, wh c b w hw

b , whg. o c c b cc g

g: k ch b whch

wh h h, h c c ch ,

gc c wh ck cg gh c .

W chc h ch w h C C

rCt+, h cb rCtb q wh g

cc q w h h gc Fg 3.1. th


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c h c h g h g h

ch. i h w, h bjc j h

g c b c whh h c bg ch

hgh h ch g h g g h.49 th q hc g c c ch g h

c.50 i c , h h hgc

ch: h h cbg q c

g c c wh q

c c c.51

3.4 Te Creatie Creits eperient ipeentation52

C C w h mch C rg h nhW eg

bw sb 2009 ocb 2010.

53

150 C C w b w w gh h . ech C C h c 4,000

wh c q cb 1,000 w h c

h jc wh h c . i c, h g bg h C C

jc c h w w w 5,400, wh sme cbg cc g

1,400 b h h C C.

th w C C c sb 2009 h

c Fb 2010. ac sme w c ch h w

chck b n gb. th C C ch w sme

(cg ) c h c wh h c

h c . C C w k hgh

ch h mch C rg. th g cc g h sme c b hgh B

lk a, nh W d agc wk, mch C Cc

wk, h b c sme. p

c g cg, ch , kg, w

c hgh Fcbk lki. m h 2,000

q b h ch hgh w w . i h ,

672 sme gb c h C C ch: 312 h w

501 h c, 141 g bh w.

ag c, h c wh g w c, c:

Cc, p sc, G B sc r. n cw c h ac mc c. ac w c

bgh c h . Fg 3.2 h gghc bkw h

g sme whch c C C c wh h c. th

h g g h ch w (Fg

3.3), hgh h c h h 500,000.

a wh h g, h c h h w h

100,000 .


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Figre 3.2: pcg c c b bgh

Figre 3.2: pcg c c b b ()

Percentage

of applicants

and recipients

0%

10%

5%

30%

25%

20%

15%

Recipients percentage Applicants percentage

Borough

Bolto

nBu

ry

City

of

Manche

ster

City

ofS

alford

Conglet

on

Maccles

field

Oldh

am

Rochdale

Stockp

ort

Tameside

Trafford

ValeRo

yal

Warrin

gton

Wigan

Percentage

of applicantsand recipients

0%

20%

10%

60%

50%

40%

30%

Recipients percentage Applicants percentage

Turnover

0

4

99K

500K

9

99K

1M1

.49M

1.5Mt

o1

.99M

2Mt

o2

.49M

2.5M

2

.99M

3M3

.49M

3.5M

3

.99M

4M4

.49M

4.5M

4

.99M

5M

+

Noan

swer


23/76


Cg h g C C c h gb c

h mCr c h h ch. d C

H gg h h w h 4,200 gb h mCr whch

672, 1:6, h C C ch.

ac w , hw, c h b , wh

c b (h wh h ) wh h

h g C C c, wh

bw gc . C wh h

c 1:6, h h h b h ch

w: 1:8 c wh h 10 ; 1:2 wh 1050

1:16 sme wh h 50 .

oc c h b c, h gb c w h ch

h w w c C C, wh 75 ch g bg h h h b w C C. i , b

w c b c h wh h w C C

w c b h sme.54 i , 22 c h gb b h w

w C C. F h w h w w ocb

2009, h c w mch 2010.

sbq h w h C C, sme w cg

c cb jc . t h wh h c,

wbb kc C G c 55 w g

b b n gb sme bh h c g. th

j c b h G c h g dg

Wb dg (79 c), wh 63 c b g h h g. o 50 c b ag pr c (20

c b h h c). tw c b

F v c; 9 c h h c. v w

b h c h g. sw w b

b h c b w c c b 13

c c b. pbhg tv r w gc c

c .

th cg h G w h bkg

c h b c h h g

g h sme k. sme w C C w cg g h G h w c h , c

h C G w b cc c sme ,

b cc.

i h , h 150 C C w wh 79 c c , wh

c wkg wh 13 C C c. oc h w

, C C jc w q b c wh h, ..

b mch 2010 h h w sb 2010 h h

c w.

a c , c w c b h

chcc h b c h

C C.56 C w k wh b

c b h : , , h h ch,


24/76


b w h kg c c w k

c c b. d h h , h

rCt+ hg wh whch w b, a 1.

th h C C bg sb 2009

c bh h ch h g

c. Q q cc c w q

h h h C C jc w h

cc h w h c. Q cc

w cc g, ch c h q

fcg h .

th q b (s 1) w cc h

w h C C. 451 w c 150 h

g (h w C C), 301 h c g (h wh w cc). o h h w, c,

ch (tb a1.1 Fg a1.1), ch c w

(hgh, w c , h h c

b 57). B s 4, h C C jc h,

b h 157 g h c g (52.2 c h

g s 1) 117 g h g (78.0 c

s 1 ). C bw h chcc

h h g h whch c,

hw, h h c c bw wh

h wh g h (tb a1.2).

sg 1, 2 4 h q cc c c w(106 ), wh sg 3 c w wkh g h J mkg58

chq o rch. sme h g c b

wkg wh h w bh c h c. a wh h q ,

w , c g h c b: h g 1 w

c 24 g (sme h c ), wh b g 4 h h 11

g, h g 9 h g c wh h h b

h c h whw h w c. Fh h

h q ch hg g a 1.


25/76


Section 4:

ThE CREATIvE CREdITSExPERImENT: RESulTS

Ke points:

C C g gc h wk , wh h

w C C cg h kh h w k h

jc (wh c b h h wk wh) b 84 c.

th c gg h w c gc

h c c : h h wg

h C C jc, w gc k h c

c c h h h w g C C.

C C h (wk) gc c h gwh

h g 6 h.

tw h h c h C C jc, hw,

h w g c gc c bw h

c g h sme g, h gwh, h h. thgh w h h

g h wh g hg c h wh b

h C C jc. W g w h b h

c g b bhg gc c bw wh

h cg h jc ( s 2) h h w cg

k b h wh h h h c

w h ( s 4).

th w c wk w h,

bh : sme cg C C w k h

wk wh c c h h h .th q ch gg w h. F, c

sme h h C C jc h b c

c jc whch c c h b k wh b

, , c, h c h w c cb

bw h sme h c , hg whch ccg

sme n gh h h bkg

h ch.


26/76


4.1 Introction

i h c w c h g h rCt+ C

C. W h h gc sc 3.2 h g cb C C ghg sme

h. W bg sc 4.2 b g h h wk

h ch, c whh h w C C c c

h bb h sme w h wh jc (wh c wh whch

h h b).

sc 4.3 h ch c

c gwh. d s 3 4 c

b gwh h h w h

c h c h C C jc. sc 4.3

c h ch g , w h h g (h) C C c. W h

g h q w hghgh h ch

hg h c g .

m h q h c b wh w b h

g , .. h g h c g whch

ch h cg h C C jc h

bq 12 h. th g c 274 (117 h

g 157 h c g) 60.8 c whch

b . a g h h

cc b , cg c chg wh sme;

, b w wg c h . a1 h g c h b

hw w h g . th w w c g g

h h w, cg b

h w g sme cg h ch.

sc 4.4 c h bh wk C C

g c c h kh g wh

c c h w h wg c h jc.

th g h q ch g gh h c

ch hg bh wk .

Wh h q h q

cc w, ch b h b c b

g sme h g (s), h c (C) h c

w 1 w 2 h . s, , W1s1 w 1, sme 1.

a b q c h c b h q

h c b b h c h

. a 6 g c h C C jc.


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4.2 Netork aitionait o Creatie Creits

i h c w h c c h C C

c wk , .. b hw ch h w C C c h bb h sme w h wh

c b?

a sme w b cc c h G c h

jc, whh h h b c C C. o h 301

h c g whch b (s 1), 36 (11.9

c) w h w wh h jc wh h ch h

jc . ag h g 150 whch w g C C,

144 (96.0 c) c c jc. th g 451 , whch 150

w C C c 301 c, h b

wk .

th b h k 1 c h

jc wh h h C C c, hw.

tb 4.1 h g h g o l

sq (ols). th cc h h wg : wh C C

h bb 11.9 c cg h jc (

c b wh whch h wk). th ( )59 84

c k wh c C C.60 th gg g wk

h c C C, wh h 90 c cc

h g bw 78.2 89.8 c. th c h

79.0 c h k h h dch

ch ch.61

th h wk h C C ch w g

b h w cc wh sme wg h

h ww wh whch h C C jc w c, wh 15 sme

g h h C C h bgh h w bc h c

g (W1s3, W1s6, W1s8, W1s10, W1s12, W1s13, W2s1, W2s2, W2s4, W2s6, W2s7, W2s8,

W2s10, W2s11, W2s12).

Id have waited. Id have waited until wed accumulated more money. And then

probably programmed it in or sort o the back end o this year. And then launched in

probably February next year.(w1S10)

Maybe its allowed us to accelerate things and its perhaps made me ocus on it rather

than put things o. So its got things moving quicker than i Id been let to my own

devices.

(w1S8)

Its something which I guess i we didnt have the Credit it wouldnt be the frst thing

on the top o my head. I wouldnt say, Oh Im gonna make a video beore doing say

conerences, and actually even now I couldnt honestly say that, because I think in

terms o importance I think probably getting out to conerences is more important at

this stage. But, interestingly enough, i we ever get to the point where we were more

comortable and we did have a bit o spare cash, then actually I would think about

another video because I do like the media and I think its quite powerul.

(w1S3)


28/76


Nber o obserations 451

Aste Rsqare 0.653

variabe Coefcient St. Err. tstatistic Signi.

Creatie 0.840 0.028 29.11*** 0.000

Creit

Constant 0.119 0.017 7.18*** 0.000

ter

Tabe 4.1: s ols g

Notes: a b h b k h c

C C. *** gcc h 1 c .

th ols tb 4.1 c h h

c c bw C C c h c g ,

h h h c C C. th w c w b g h

rCt, b w b ch c , h

c h h h c h ( tb a1.3). ahgh h c

, h ccb h c b h cc

h , g h.

t h, w w cc c g wg

pb h b h ols : g , w

h bb cg C C c

chcc (tb a4.1); g 2 w h c h C C

h bb kg c jc (tb a4.2). th

gg h h w c b h h h

h ols tb 4.1.62

4.3 Otpt aitionait o Creatie Creits Innoation an saes ipacts

tb 4.2 whh h c C C w k

h h wg h h C C jc h h

h h c C C.

i h h wg c h C C jc, w w k

c bw h c g, wh h gc

k h c w c c, k h c

w h k c c k h c w c

(tb 4.2, a).

a h h , hw, h c w g c gc

( w gh g h c c ) (tb 4.2, B).


29/76


th gg h h w gc h C

C ch, b h h w h. s h

(tb a4.4 a4.5), hgh h wk c h

cg C C w k h c w k

w h .

Contro Treatent tstatistic Signi.

N % frs % frs

A. Ater 6 onts

Proct or sericeinnoation 145/105 55.9 72.4 2.740*** 0.007

Ne to te arket

innoation 126/92 23.0 35.9 2.089** 0.038

Process innoation 142/105 47.2 63.8 2.618*** 0.009


N % frs % frs

B. Ater 12 onts

Proct or serice

innoation 154/113 63.0 70.8 1.345 0.180

Ne to te arket

innoation 135/97 32.6 40.2 1.192 0.235

Process innoation 153/111 51.0 47.7 0.517 0.606

Tabe 4.2: o h bb : 6 h 12 h h c h C C jc

Notes: tb b h g . s a 1 , h, w k

whh h h c w c h h. a w

h, w g k b h c h h. dc

b bw q bw 6 12 h fc h wg

c q h cg h (d kw) . * gcc h 10 c

; ** 5 c *** h 1 c .

W gh h c h gc, b , c

C C h b ch h c ,

h wh w . tb 4.3 h b gwh

sme h g cg C C h ,

w h h c h C C jc. ahgh h

cc wh cc c, h chgg

h sme , h c c bw c

g c .


30/76


Ipacts ater 6 onts* Ipacts ater 12 onts

Contro Treatent A Contro Treatent A

N=146 N=107 N=253 N=155 N=114 N=269

Saes ae aen

20% or ore 6.8 5.6 6.3 7.1 7.0 7.1

Saes ae aen

b 1019% 6.8 4.7 5.9 9.0 6.1 7.8

Saes ae aenb 19% 9.6 2.8 6.7 10.3 7.9 9.3

Saes ae

reaine siiar 28.1 36.4 31.6 29.0 23.7 26.8

Saes ae risen

b 19% 13.0 23.4 17.4 13.5 16.7 14.9

Saes ae risen

b 1019% 17.8 13.1 15.8 11.0 21.9 15.6

Saes ae risen

20% or ore 17.8 14.0 16.2 20.0 16.7 18.6

Aerage grot rates 6.445 7.53 6.9 4.71 7.81 6.02

Tabe 4.3: o gwh: 6 12 h c C C jc

Notes: tb b h g . s a 1 . a h,

w k c b wh whch h h gw/ h h. a w

h, w g k ch b wh whch h h gw/ h

h. F c h, c b gwh bw c

g 2(6)=11.464, =0.075; 12 h 2(6)=7.701, =0.261. ag gwh g g

. dc b bw q bw 6 12 h fc h

wg c q h h cg h (d kw) .* gcc h 10 c ; ** 5 c *** h 1 c .

a h (s 3) w (wk) gc c bw h

b gwh h c g, wh h w h

C C wg h wh cg (h 0.075

h h 7.5 c bb cc jcg h hh

h h gwh h w g w c). a w h,hgh h c g gwh w bgg 3.1 c c

wh 1.1 c h w g c gc. th

c b h , wh hgh gwh h sme

cg C C w hgh g h h h c g, h

c w c gc (tb a4.6).


31/76


th c , hw, b wh c,

h h g c h C C jc.

C wh h, tb 4.4 h c b

h s 4, wh 17.6 c g h h h b

h c h b h C C jc ( h 5.6 c g h h h c b ). a h 23.1 c

c bg h g b h C C jc h

, w 50 c sme h b w cc h

w b.

Cg h gwh g sme whch h h b h

b h C C jc, c h b s 4,

wh h cg g b gg k c. ag

gwh g h h C C jc cg h

b wh c w 7.7 c, c wh 2.0

c cg g b h jc (=2.141, =0.035).

63

th c h g hg h b j

b , , g, h c kg c h

gwh c wh h c .

t , w c c gc h

c c wh h cg h C

C jc. Hw, h c w c gc

w h h jc h b c. th b

h b c . Cg h c h h sme

c h b h h jc, hw,

h b hk h b w b h

g.

N % o frs

No benefts eperience ro te Creatie Creits proect 6 5.6

yo ae area got a te benefts 19 17.6

yo epect to get a te benefts in te net ear 25 23.1

In te net to ears 46 42.6

In te net 35 ears 10 9.3

It i take ore tan 5 ears to get a o te benefts 2 1.9

Tota 108 100.0

Tabe 4.4: ac b C C:

Notes: tb b h g . s a 1 .


32/76


4.4 Beaiora aitionait

ag wh h cc w c h

C C gh cg sme bc g .

tb 4.5 c h bb h sme h c g

h w k gg b h h

. th w gc c h w h wg h

c h C C jc g h w c

(tb a4.7 a4.8).

Tabe 4.5: F c : 6 h 12 h c C C jc

Not Qite ver Not Qite ver

N like like like like like like 2(2) Signi.

A. Ater 6 onts

Goos or

serices 248 4.3 35.5 60.3 5.6 27.1 67.3 2.036 0.361

Processes 245 7.9 34.5 57.6 8.5 33.0 58.5 .074 0.964

Strateg 235 15.7 41.8 42.5 12.9 38.6 48.5 .912 0.634

Ne tecnoogies 204 38.5 36.8 24.8 41.4 42.5 16.1 2.321 0.313

Organization 216 39.5 28.7 31.8 44.8 32.2 23.0 1.984 0.371

marketing 231 10.4 40.7 48.9 11.5 45.8 42.7 .864 0.649

B. Ater 12 onts

Goos or

serices 257 6.7 40.9 52.3 7.4 35.2 57.4 .876 0.645

Processes 260 9.3 42.4 48.3 11.9 36.7 51.4 1.059 0.589

Strateg 249 14.6 45.8 39.6 18.1 38.1 43.8 1.583 0.453

Ne tecnoogies 206 47.6 29.8 22.6 45.1 32.9 22.0 .224 0.894

Organization 221 49.3 36.6 14.2 47.1 32.2 20.7 1.676 0.433

marketing 235 18.4 38.2 43.4 15.2 48.5 36.4 2.464 0.292

Contro Treatent

Notes: tb b h g . s a 1 . dc b

bw q bw 6 12 h fc h wg c

q h cg h (d kw) . * gcc h 10 c ; ** 5

c *** h 1 c .


33/76


o h c c h C C ch w c h cc sme wh h b, c b c, h g.

tb 4.6 c h cg g h c g

wkg wh c c h wh h c h C C jc. ag, h c bh , h cb bh g h g h 6 12 h h c h jc.

Tabe 4.6: a bb c: 6 h 12 h c C C jc


N % frs % frs

A. Ater 6 onts

Oter grop

copanies 79/73 27.8 31.5 0.490 0.625

Sppiers 81/74 58.0 52.7 0.662 0.509

Creatie serice

sppiers 80/75 53.8 58.7 0.613 0.540

Cstoers 81/74 58.0 55.4 0.327 0.744

Copetitors 79/73 24.1 9.6 2.429 0.016

higer Ecation

Instittes 81/75 22.2 20.0 0.338 0.736

Pbic laboratories 81/74 12.3 10.8 0.297 0.767

A. Ater 12 onts

Oter grop

copanies 93/75 33.3 37.3 0.536 0.593

Sppiers 95/77 52.6 63.6 1.458 0.147

Creatie sericesppiers 95/77 52.6 64.9 1.637 0.104

Cstoers 95/77 65.3 71.4 0.864 0.389

Copetitors 96/77 24.0 32.5 1.228 0.221

higer Ecation

Instittes 93/78 29.0 26.9 0.305 0.761

Pbic laboratories 94/76 11.7 18.4 1.204 0.231

Notes: tb b h g . s a 1 . r b g

c g/ g. dc b bw q bw

6 12 h fc h wg c q h cg h (d

kw) . * gcc h 10 c ; ** 5 c *** h 1 c .


34/76


o h b c h w whh h

c g w g h wh g

jc.

scc, w k whh h c h h h c wk wh c b. th tb 4.7 ch h

tb 4.6: h w c h C C h w

h bw sme c b.

i w, w b sme h wh h C C jc h

h chg h wk wh c c . th c

w c. F, b sme h w h h

C C jc h b b c h wh h c

c . i, h sme w h s 4

hg wk wh h c b g h

C C ch. F h , C C g h

wk wh w c , b g w g g bg wh c b g. a , h sme h

wkg h wh h C C wh h jc h c,

c wh h wkg h wh c b (W1s7, W1s9,

W1s10, W1s12, W2s4, W2s6).

th c h ck wk gg b

sme h w w c h wh h c

(W1s7, W1s8, W1s9, W1s11, W2s2, W2s4).

F sme, h c h h c : I

cant say that we learnt much in terms o what they did. It still elt like we were going cap

in hand or any amends or any corrections or anything like that, it did eel that they were in

a sense had bigger fsh to ry than our project(W2s4). o sme h were not big

enough or the website people. They always want to try and push you into something that

Tabe 4.7: a c wh cc : 6 h 12 h c CC jc

Not Qite ver Not Qite verN like like like like like like 2(2) Signi.

A. Ater 6 onts

Creatie serices 240 10.1 43.9 46.0 4.0 39.6 56.4 4.421 0.110

A. Ater 12 onts

Creatie serices 253 16.3 44.2 39.5 12.3 45.3 42.5 .847 0.655

Contro Treatent

Notes: tb b h g . s a 1 . dc b

bw q bw 6 12 h fc h wg c

q h cg h (d kw) . * gcc bw h c

g h 10 c ; ** 5 c *** h 1 c .


35/76


is ar bigger than you really are I didnt actually learn anything rom them(W2s2). ah

k hw, I sort o trusted in them to do it all really... I wish Id sort o prepared or it

better, then I probably would have got more out o them...or certainly it would have gone in

the direction I wanted it to go in(w1S7).

sch c w h w wh c c h

whch h cc c,

wh h jc bjc w hw g h

h ch h jc.64 s, c c c h

sme h they didnt seem to want to go in some o the directions we were

suggesting to them(w2C12). oh h h sme h b

wh h w, g h C C jc qck g h

c c h w g c, h h g

wkg h whch there is a trust that can build(w1C7). i h c,

sme g h q b h c , hg g h c, We had to hold their hand all the way through it

(w2C12). th h b h sme g wh h c c

c bc w a oneo hit where they got something or reeThey

may not need what youre selling(w1C7).

B c, cc jc w gh b g cc bw

g h g h jc bjc. F ,

Because my relationship has grown with them on a personal level theyll back me up

or help me out in what Im trying to do(w1S5); I eel I can work with them on

projects and Ive got a better perception o what they can contribute and I can value that

contribution(w1S13). th wh jc w

c, : rather than just give them a brie, I think we will sitdown with them and create the brie based on some o their ideas as well(w2S8). th

g cc b h kh b

h jc. o h sme w sg 4 wh cg

b, cc c b cc h

g, wh w g c.

a b sme, (W1s1, W1s4, W1s5, W1s9, W1s10, W1s11, W1s12, W1s13, W2s6, W2s7,

W2s11) gg h bkg h ch n w h

h cc h wh h c . th h ,

ch chg h g h C G, h c, cg

n h chg c h wkg wh h sme cg h ch.


36/76


Section 5:

ImPlICATIONS FOR POlICydESIGN ANd EvAluATION

Ke points:

v c g b bjc g . a

w h b w kwg g bc bg w.

C C : h sme cb ccg h wh c b.

B h ch h b , c

bh h ch c, b k h

g cc whch hg h g

c c . th ch h h b

ch w. a wh bc c cc

h h w wh wk wh h c h

ch b g hhc ch.

th ch h h C C gc b

gwh sme h h wg c h CC jc, b h h c w g c gc b h

h h h .

th rCt+ ch h w cbg h

c C C, g cc

h h b w hg h w c

w g ch. W h b

c c e w g h w C C ch,

b h cc h mch . i h uK, h G h

hw ch ch g, cg w

Gwh vch ch c h 2013 Bg. W g hh ch h h, wh b, c h

, bh c c b h c

h g g .

e h rCt h C C c hgh

g , wh g c bh wk

. B, gb, , wh

gc c, , h chcc sme g

C C h g sme h mch C rg

(th gb, bc h g ch ch c b h

w sme mch). a wh c

hw h gg h wg c c h C C

h g h w b wh c.


37/76


5.1 Introction

i h c, w c h c h g h C C

h g sme . sc 5.2 c h k g wh g h h k h rCt+ ch

g, g h h. sc 5.3 c h

c bb ch ch b C C,

ch h c bg c e. o h h h

c C C h ch whch gh b

gh h g b h h b b C C.

5.2 Ipeenting te RCT+ eaation approac

a sc 3, h rCt+ ch w h C Ccb h : g h c

g, g cc, h h. i h c w

c ch h , c h cb h .

Ranoization

th g . i h b h

c h ch wh ch g g c cc h

c h c wh sme . th b h h w

h g c k h uK us h hw rCt. h://

www.g.k/g/bc/wh-wk-c-c--c-c

i c, c h C C h g h h hgh g : h sme w C C w

b h g h h , g h h w w

c c bw h c g, h h h w

C C (tb a1.2).

th w c g. th w h c chg. F,

bh g w cc g b h b b

h ch cg c h , whch

ccb h c c b h w c bw h

h h h . sc, h c g,

wh w b c h C C, w wh ch c 30 cg h c, whch g

h c c b.65 th, h h bh

wh sme h h c h q w gb h

h h . y, h chg, h h

chcc h c g ch hgh (tb

a1.2), h h g

(tb a1.3) bh h h .

th h gb h

w . th q h whh h g C

C c w c h w sme h mch C

rg (mCr) h whh h h w gb

h .
https://www.gov.uk/government/publications/what-works-evidence-centres-for-social-policyhttps://www.gov.uk/government/publications/what-works-evidence-centres-for-social-policyhttps://www.gov.uk/government/publications/what-works-evidence-centres-for-social-policyhttps://www.gov.uk/government/publications/what-works-evidence-centres-for-social-policy


38/76


i c, cg h chcc h sme g C C wh

h h gg h h h g mCr

sme w:66 h w c h

c, c b , k h wk wh , h hgh k h c (a 2).

th gg h, wh g, c b h k c

h ch h w (cg sme h mch C rg),

h w b w wh c.67

o h h c cc c whch

h bck h C C . th , h k c wh

h uK c, cg h mch C rg, w c.

o sme h C C jc h it was useul at the time, but because

o the recession and all the rest o it, I dont believe weve really seen the beneft yet, but Isuspect we will do(w1S7). ah sme c h c h

jc bc h b b c bk g, g h We are working

our guts out, I have to try and raise fnance(w1S3). oh sme hghgh wh

bc c wh sme g h hh c g h there are not

many big jobs around one o my competitors has just made 50 per cent o people

redundant(w1S4).

e wh k c w c c, hw, sme

hghgh h g h C C jc: commerce in the last months

has been aected by the recession so its difcult to know whether the Creative Credit has

helped deect urther shrinkage in trade than would have been suered and what impact it

would have had in normal circumstances. All in all though, a abulous opportunity or smallbusiness that had a big impact and was delivered in a smooth and helpul manner.

(Sre 4 SmE, coents bo).

ahgh h g w gb b h c c

h c g sme h b h ccc

c h b h h h c h c

w c bw h sme cg C C h h

. rfcg h c h C C, b h

g c h h c h c h b b h

ch. o sme c:

We are still experiencing a depressed market due to the recession, but our short term

uture looks better and I expect to see signifcant upturn in 2012. As such, our new

products have not had an easy start in lie, but we are happy with their development

and remain optimistic or their uture

(Sre 4 SmE, coents bo).

s h c whch q b h

h c sme h c g w c b

g C C / bg k c h ch68 (h

c Hwh c h 69). sch c gh h b w h

c sme h c g g h c

C C.


39/76


t h gg gh h b, w h w

c h h c bw h

c g wg h c h C C

jc; ch c w .70

longitina ata coection

o h k b h g cc h w h b b

h h ch c . th h h

g h , h h w gc c

gwh h h h C C jc, b

h h c w gc h h (tb 4.2 4.3).

th hghgh h c : w h

h ch c h w w h h kw w

h ch g c. W h hw h g g ch g b ch g g c

c h b c.71

th g hghgh gc w , hw. i

c, w h h h , wh k b whh h

h h c b h C C, 23.2 c

g h h h, cg h 5.6 c wh h h

ch b. th g 76.8 c gg h b w

cc bq (tb 4.4).

th c h b, h c whch b

ch , gg h g b 12h c b cc c . th

h c, hw: h b bg ch ,

h chg ccg sme g whch

h w h . m b, c wh

gc c h h c h, h gg h

g ch cg g c ,

h 23 , g c.

Cbg h g 6 h 12 h jc c, wh h c

h h g j sme w cg b h C

C jc h , gg h h ccb k b hgh wh h .

mie etos

th q g h C C h g wk

, h, w g b h q c

gh hgh w h J mkg wkh.

rg, g q q g hw g

g. F , 19 sme w w sg 4. i w c h

q b wh h q s 4, w

g 17 18 c. o sme h c h q :

h w, h h c gwh, b

b h h C C jc. ig, h sme c

sg 4 w h h C C jc h c


40/76


h sme h c , h sme h c c h

gwh . i h b h cc h k w

b, bq h C C jc. th c h

h h h ch k b.

i g c g, g h wbb h j h

jc sme h h c h h

ggg w h c. o c: certainly it has improved

the image and its improved the response were getting, people are getting in touch with us

which they werent beore(w1S13). ah sme c:

its changed the way that people perceive [us] because instead o looking like a clacky

old website that I was slightly embarrassed by, it looked like I wanted it to look, because

the person that designed it originally, the two guys that were involved rom the very

start fve years ago, and did the update two and a hal years ago, were not the ones Ishould have used. I should have been using a proessional organization

(w1S10)

F h sme, h C C jc h kg

g: The main impact weve had is the little mascot man, the little robot, because he

also appears on the hard copy material that we produce as well(w2S8).

Wh h q wk c w w hg

g h q .

F, h q c h cc c

whch h bw h sme h c , whch h h h wk bh c h c jc

w h .

o cqc h cc c c h

h c h smec h w ck g

g h sme, whch w g h w.

sc, h q h gg hw

h cc c gh b h g

h C C ch. ecg h (c) bkg

h b h cc g c b n g wh g h . th g h b h c

h ch ch, c bk h h

bw sme h c . y, b sme gg

hw n c h h c, gh ch, chg

bkg c bw sme h c .

a sme (w1S9):

we would have got loads more value i they went down a completely dierent route that was

more online ocused. Now, I think I would have made better decisions i I had have had almost

somebody rom NESTA to bounce ideas o frst rather than me ... because it was quite limited

and I think, perhaps, even i there was some sort o almost a network, an open day so that

everyone that was accepted onto the programme could actually go and meet a ew o these

other companies I think that would have been a lot better. It would have meant I would get

heaps more out o the project.


41/76


ah sme h chg gg h C G w: Theres

just so many o them, so you would almost not know where to start. So, I dont know i

theres anything else that could be done to make that selection process a little bit easier or

help guide people i there was some kind o fltering system. oh hghgh h wkg h g sme wh

c (w1S13).

5.3 Ipications or Innoation vocer Scees

W h h h h C C ch w hgh

c w ccg sme wh c wh whch h h

wk. a h h c jc h cc b

gwh sme h , hgh h b

h b h w h h . e h, sme hh c h c h jc gwh b .

th w c cb h g, h gh wh

h w wk bh w h. i c, h

gg wh c b c h b w b

sme c h; C C h cc

gg sme kg chg h bh,

.

agb, h 5,000 c h C C (, b h

sme) h b g gh g sme h bh

chg g h ch gc . W h h eu c g whch g B2B ch ch wg C C

(g sbg, sbg, sg h Bq C), h ch

b , ch w

c h h ch g

c.

a h h C C h, b sme w

cc hg chc c . th gg h sme

gh h b C C h h b b n

wh cg h c . i h c, c jc h , w gh

c h bkg bhg h bh h sme h c h h g wh h jc w g ch gh

h c h b cc jc.

F ch ch w b w h

c b rCt+ ch, bh c c b

h c ch ch. th hgh h h b C

C h g, h ch ch g

c k h uK, c g h wh h

bc c , hw h ch g c b

h.72


42/76


d h cg w ch

ch, h b h c h bc

. th c whch b gg, hw, h h c

c C C h h ch .

th h h ch wh sme. C

C w bcb b c . i h g 2004 g

h nh, , h w 1,044 c 100 ch.73 lkw

h h w h nWda ch ch c 727 c 500

ch.74

th c wk h g cc

fc C C h w h wh c

c . C C g gc h wk ,

wh h w C C cg h kh h w kh jc b 84 c. a sc 4 h h

wk g hgh h h (79.0 c) ch h

ch ch h nh.75 e h sw a

ch ch gg hgh wk .76

th h bw h C C h

ch ch h wk h g bh c

h ch. a h h C C jc, w w b

c gc c sme cb wh

c k . th ch h g h dch

ch ch, wh w wh cg sme 18 h h gg

c c, h h w h h w c c.77 o b h ck

g c gg h a sw ch

, w h ch c h c whch h

h bhg w h. th c wh k gg

q ch, h h b gh b

bkg c b whch h h bw sme h

c .

th bc g g c b ch ch

c ch w b. Whch h c g b

bjc b . a w h b w kwg g bc bg w. C C - h c h - c

, g h gh c b hc

sme. B h ch h w h b ,

g bh h ch g

g- c. W b h ch h b ch w.

a wh bc c cc h h w

wh wk wh - h c h ch b

g hhc ch wh h G h

hw ch g .78


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Anne 1:

ImPlEmENTATIONANd EvAluATION

A1.1 Ipeentation

C C w g h mch C rg

(mCr). th mch i ecc rw (mier) h

g c h mCr h g b c , wh w cc h C rg, w

g c ch wk.79 th mier h h g h h

b g c b c b b

g ch wk. i h mCr, C C g

h nh W d agc w bh i vch ch

whch, k ch ch, c kwg

bw sme.

150 C C w b wh h mch p, wh

b h q bw w w. th w c

sb 2009 h c Fb 2010. th ch w

k hgh b ch cg bc cg,b wk c kg c. i g

g h ch, c w k c b. F ,

h c wh w kg h ch w cg

c h g whch sme c. m h w h

q b h ch h w w.

o c sme w chck gb b n jc g

b w g h g. th b w

w: C C w sme c h c wh h

c h c . th gb c

C C h b h :

Geograpica coerage sme c h h h c

c h h C mch, h C s, sck, t

t (G mch sh), B, B, oh, rch Wg

(G mch nh), Cg, mcc, v r Wg;

Size range sme c h h w h 250

h 46 h c;

lega stats bh sme c h b h b

c, b h, g h ( W tw)

c;

vATregistere sme c h b g vat.


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sme w C C h w w q b h

jc b nb 2009 (W 2, a 2010) gh wh

h h c .. h c b wh h h ch c

h C C. (oh c c h G wh w c h c).80 pjc gb c w chg

gh bw W 1 2 gh h jc. sme

c h w h g h c h jc h sme

c c h C C c h h b c b h c .

sme h w w q c h jc b mch 2010

h h c w b sb 2010.

A1.2 Eaation

a c c w c b h c C C b c h

h . th ch h b h h

h dch ch ch.81 m h g

g ( g g q w) w

hghgh c gh

c ch.

Fg a1.1 h h w w C C h

mch C rg h w. th

sme h c g w w:

Sre 1 b k h h w h CC cg chcc g wh b

c;

Sre 2 k h s 1 j h sme

h c C C jc. Q h h

c h C C jc g c.

Sre 3 h c h h

h C C jc g wh h c.

Sre 4 k h h C C jc h c c h jc c h .


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Figre A1.1: t C C jc h

Project

Approval

Partnership

Agreed

1 month

Project

undertaken

5 months

Sign-off

Impact

period 2

6 months

Impact

period 1

6 months

Survey 1

Treatment

and control

groups

Survey 1

Creative

servicers

Survey 2

Treatment

and control

groups and

creative

servicers

Survey 3

Project

Timeline

Treatment

and control

groups

Survey 4

Treatment

and control

groups

Qualitative Analysis

Qualitative Analysis

Qaitatie data Coection

th c 25 sme h 17 C sc, wh 13 h g

h w 12 h c. Wh h , h

w w c bq cb .

i sg 1, c w w cc wh 25 sme 16 C

sc bw mch ag 2010. (o c c

c h .)

i sg 2, h w w cc wh 22 sme 14 C

sc bw nb 2010 J 2011.

i sg 3, 7 sme h q c w J mkg

wkh h k c 23 mch 2011.

i sg 4, c w w cc wh 19 sme 8 C

sc bw J ocb 2011.

o h 19 sme w sg 4, 11 c wkg wh h c c h 8 .

th b (s 1) w cc h w h

C C. tkg g bh W 1 W 2 gh, 451 w

c h b (150 , 301 c).

a w ch h, wh g tb a1.1

Fg a1.1. a Fg a1.1 gg, w, g, w g h c

g h h c h C C

wh b b s 4 g 157, 52.2 c h

g s 1 ( h ch c). i h g,

w , wh 78.0 c s 1 g

s 4. l c w h h c g bw

h w w C C, b w gh hgh g h W 2

c C C.


46/76


Tabe A1.1: s b , w c

1 2 3 4 1 2 3 4

No. No. No. No. % % % %

Treatent 150 136 129 117 100.0 90.7 86.0 78.0

wae 1 70 65 65 58 100.0 92.9 92.9 82.9

wae 2 80 71 64 59 100.0 88.8 80.0 73.8

Contro 301 247 175 157 100.0 82.1 58.1 52.2

wae 1 153 119 89 79 100.0 77.8 58.2 51.6

wae 2 148 128 86 78 100.0 86.5 58.1 52.7

Tota 451 383 304 274 100.0 84.9 67.4 60.8

wae 1 223 184 154 137 100.0 82.5 69.1 61.4

wae 2 228 199 150 137 100.0 87.3 65.8 60.1

Sre Sre

dg h c h , cb w c

q g h . s w cc g

s mk wh bg cc b h ( )

b h. s ch c (30) w h c g

cg h c c h jc. i s 2, , 167 h

247 c b g h w c h w.


47/76


Figre A1.1: s b

Percentage of

respondents

to Survey 1

50%

40%

30%

60%

70%

80%

90%

100%

20%

1 2 3 4

Survey

Treatment group All firms Control group

G h h ch h ,

cb c whh h g .. h whch

w c h wh g .

tb a1.2 h c h chcc h s 1

g s 1 ( b s 2 / 3) b s 4

g h wh . r b g h

tb w c h q bw h w g.

rg, bh h c g, h bc chcc

bh h g g

cc w c (hgh h c g h wk

c h h g w gc k b

ggg w h k ).


48/76


49/76


B h g s 1 , w c h gc

c bw h c g:

w k b , w k b gg

r&d (tb a1.3 p a).

F h g , w c r&d c (tb

a1.3 p B).

Tabe A1.3: Chcc c 1 g .

N Treatent Contro tstatistic Signi.

A. woe grop o responents

liite copan 150/301 89.33 93.02 1.26 0.21

Fai bsiness 85/152 54.12 41.45 1.88* 0.06

Eporting fr 149/284 37.58 34.15 .70 0.48

Interna R&d 144/289 66.67 77.51 2.33** 0.02

Eterna R&d 142/288 22.54 34.38 2.63*** 0.01

Innoation 145/283 79.31 74.91 1.04 0.30

Raica innoation 103/204 55.34 56.37 .17 0.86

B. longitina sape

liite copan 117/157 90.60 94.90 1.33 0.18

Fai bsiness 68/78 57.35 46.15 1.35 0.18

Eporting fr 116/150 39.66 31.33 1.40 0.16

Interna R&d 113/151 69.91 79.47 1.76* 0.08

Eterna R&d 114/150 21.93 36.00 2.54*** 0.01

Innoation 113/148 79.65 75.00 .89 0.37

Raica innoation 83/106 55.42 62.26 .94 0.35

Notes: s b c t/C. dc b fc

h wg c q h cg h (d kw) . *

gcc h 10 c ; ** 5 c *** h 1 c .


50/76


a h g w k h gg r&d h h c g,

r&d h b k , w gh c h

w g h g. oh hg q, c

c g h, hg, k h

c h C C ch.

A1.3 Te qaitatie researc process

d h q h w g b g h

hg.82 Wh h hg, b cc g h

wg h c c q, w b g

h ch q. abc h w g g

ch wh h w g h . th c

h ch w h c c h

cc g hc g. th g c h qw, b h , c h gg

h wh h , w h hc h h g

h h q.

o jc g h ch w h b g,

c c h ch g.83

B g, w h cb cchckg bw h

rCt h q ch. F , b sg 4 h , bh h

q q g h c h c

sme. tw g, b b g,84

h gg g b cbg g c .85

d g w h c cc h sme

h C sc. th w ch b kg cb bw

wh ch sme h w c wh wh h C sc h

. Wh cfc h , w g bh wh h w

cc bw wh h w g.

i h g g, h g h w c

w c bw w ch h bg w

c b g b.86

C w w gh h q wk h c

h q g h g. Fc w h J mkg

c g h h k wh h

hgh h w h b bg h q.

th g h h wh h chq w h

hgh c q. ih w w c

g, b h w h b b q

.87

tc c c: c bckg, g, h h C

C jc, h c wkg wh c c, cc,

, c, g ic p. a g b


51/76


h w w cb. th w h

h w.88

i w cb ch w ch

g nv 7.0. W cc c b cg c.89 m, g h b c g h ,

whch h h ch g c hgh hg

c.

a cc wh nv h h w c c g

hchc cc h , whch b cg

h .90 Wh h nv 7.0 w w bc g

cc, h ch h h c c

cg h cg chck hg h b hgh h

hchc cg c. th h B91 cq g

h h cg kg g h whch h c .

thgh c cg, h ch w hgh ch c

cc . H, hg h (.g. cc

ch , c, g, c, cc, c jc

c/, c , c.) w c c cg.

B w , hg g chg b w c h

hg g .

i g cg, h hgh cg w b g

cg h cg. th b h bw h

cg g. F , h c ( b) w g hgh cg c jc b. thgh h c, ,

h c g w bkw .

i h g, c cg, cg w c h

bw h w , g h h b h .

th g g /g cg gh c.

th h c c cg, whch b h

c h. F , h h cg g

c w c c .


52/76


Anne 2:

PROFIlING CREATIvECREdITS APPlICANTS

A2.1 Introction

th h C C h

h c c wh h g

. t c C C c , , h w sme h mch C rg (mCr) w cc bchk

. th w cc g whch ch C C

gb c c , h () c

500 .

A2.2 Nonappicants sre

th g h g c h C C ch w

k h g c whch h Fame b (cc

14h a 2010).92 th c w ch

c b h gb c C C b c, , c g . o h gb c C C whch w

ch wh Fame h q vat g gb b.

H, w h g whch 3

h bb g vat g , hgh w c g h

vatg sme w .

th g c g 4,200 c, whch b w

c c cc , whch 500

w c. F h w q b h

h b W tw. a 13 c w

b ggg g 6 c. s c hc h c bw h c g

h w .

A2.3 Caracteristics o Creatie Creits Appicants

ag C C c h c wh g w

c b , c: Cc, p sc, G

B sc r. n c w c h mc c.

ac w w gghc.93 th h c g

w, hgh h c h

h 500,000. Wh h g, h c h h

w h 100,000 .94


53/76


Cg h g C C c h gb

c mCr c h h ch. ug

C H, w h h w 4,200 gb h

mCr whch 672 1:6 c C C. ac w ,hw, c h g wh c wh

h 50 h g C C c

wh 1050 gc . C h

c 1:6, h h h b h ch

w: 1:8 c wh w h 10 ; 1:2 wh 1050

1:16 sme wh h 50 .

Cg h chcc C C c g h b

c h c gg:

C C c w k b g h h b gb .

C C c w gc k h hgh

g ( h 40 c h wkc) h h b

gb . th fc h b

c h (g) b c c.

C C c w ch c w g

b g h h b gb . d

h bb h ch kg, k h h kg

cg C C.

C C c w gc k h gg

h h b gb . i c,

hq C C c hg c c

h h c wh 42.9 c

c.

Fw c C C c wh h k

h c wkg wh c c ,

c wh 20 c c.

i g , h gg h C C c w c h c, k h wk wh

(cg C sc) h h hgh k .


54/76


Anne 3:

PROFIlING CREATIvECREdITS PROjECTS

i h w h jc whch w b h C C .

th chcc h C C jc tb a3.1

b h c h jc k.

B h c h w h gg wb,

wh kg c gc c. F c g hwb jc w h wg jc k h g

jc :

Bring site rom Web 1.0 to Web 2.0. Accessibility or all users. Enhance the capability

or SEO on the site. CMS system to manage content and images, giving a better level

o control than previously. To create an outstanding website by delivering a cutting

edge design to encourage the viewer to remain on the site and purchase services as

well as view the site as a valuable source o inormation, encouraging repeat visits to

the site and grow the strong reputation the company already enjoys.

To rebrand the company, to design new onts and design or the name . To design

a new logo that can be used on the website and other items. To redesign the websitecompletely incorporating the new redesigned logo.

It is proposed to create a suite o exible video tools to: have a brand dialogue with

potential opinion leaders, the wider media industry and potential customers. Reinorce

the positive outcomes o the service. Highlight [our company] as leaders in this

industry. The resulting video content would be used at trade shows, in proposals to

clients and on the company website.

Produce inormative and educational video targeting proessionals and laymen

What, How, Why ormat using stateotheart mixed media techniques. Create resh,

dynamic content demystiying the science and technologies.

Four or fve short unny videos set or viral release to raise awareness o [our

company]. The videos will orm a series that will be seeded according to the target

market and sent out at regular intervals as part o a creative marketing campaign.

There is scope or the series to be continued, potentially encouraging viewers/

customers to submit their own videos or ideas with the best ones being made.

i s 1, h c b cg C C w k hw h

C C jc h c b, hw h jc h h

b. i h j c (66 c), h cc h h h

c c w b h sme. i h c, h ch

w b h c b. a 55 c C sc

wkg wh sme whch w c h c, 41

c cb h sme bg h b wk.95


55/76


Tabe A3.1: Bkw C C jc

Nber o proects Percentage o proectsincing tis as priar

or seconar goa

web 81 60%

marketing 14 11%

vieo 13 10%

Bran deeopent 10 9%

logo 8 8%

Pbication 8 15%

PR Capaign 6 5%

market Researc 2 1%

Ne meia (iPone App) 1 1%

Proct design 1 1%

Tota 144

Note: i h jc h w g bjc kg c c

c g.


56/76


Anne 4:

ECONOmETRIC TABlES

i h , w c g g h g

h . i ch c c

b b h b h

h C C w w. th b w:

tb a4.1 b h bb cg C C. a

c g h c C C h w b h

c gc, wh h h fc b h cc gcc. m 2 h b h

c cc (i m ) bq .

tb a4.2 a4.3 b h bb jc gg h

wg c b. th (c) gcc h i m r

h gg h h c b. m tb a4.3 h

c c cg . ag h c

gc.

tb a4.4 a4.5 b h bb kg c,

c w h k w h c. tb

a4.6 b h c h C C h gwhb h c g w h h

h jc. (tb h h b

w b q whch cc gwh g

cgc q). tb a4.7 a4.8 b h bb

kg h h h

w h c. tb a4.9 b h bb

c wh g w h h c h C

C jc.

a h w c b.


57/76


Notes: mg c . s g q h

b whch h b . * gcc h 10 c ;

** 5 c *** h 1 c .

Probit oes o te probabiit tat a fr receie a Creatie Creit

moe 1 moe 2

/ /

micro or ne fr 0.066 0.091*

Sa fr (1150 epoees) 0.027

Fir intage (ears) 0.007*** 0.006***

Fir eber o ier grop 0.027

Faione copan 0.103

Bsiness serices copan 0.044

manactring copan 0.052

Transport serices copan 0.089

Retai or oesae bsiness 0.087

Noneectie irectors 0.053

Fir as ora bsiness pan 0.071 0.092*

Fir is an eporter 0.012

Fir as ore tan 20% graates 0.028

Fir as innoator in ast 3 ears 0.039

Nber o obserations 383 432

Eqation 2 19.17 13.448

Pseo R2 0.041 0.025

Tabe A4.1: pb h bb cg C C


58/76


Probit oes o te probabiit tat te proect o ae gone aea it an itotsape seection ter

moe 1 moe 2 moe 3 moe 4

/ / / /

Epoent one ear ago 0.002 0.002 0.002 0.002

Fir eber o ier grop 0.172 0.170 0.173 0.170

Bsiness serices copan 0.091 0.078 0.087 0.074

manactring copan 0.112 0.077 0.112 0.078

Oter serices copan 0.089 0.121 0.086 0.118

Transport serices copan 0.058 0.048 0.036 0.029

Retai or oesae bsiness 0.142 0.178 0.142 0.177

Noneectie irectors 0.148 0.166 0.137 0.155

Faione copan 0.052 0.061 0.067 0.074

Fir as ora bsiness pan 0.103 0.099 0.122 0.116

Fir is an eporter 0.090 0.085

Fir as ore tan 20% graates 0.079 0.085 0.086 0.09

Fir as innoator in ast 3 ears 0.089 0.084 0.079 0.075

Creatie Creit recipient 0.862*** 0.860*** 0.864*** 0.861***

Inerse mis Ratio 0.181 0.161

Nber o obserations 382 382 382 382

Eqation 2 287.72 286.414 287.008 285.833

Pseo R2 0.570 0.567 0.568 0.566

Tabe A4.2: pb jc c wh wh cc



** 5 c *** h 1 c .


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Probit oes o te probabiit tat te proect o ae gone aea it an itotsape seection ter an aoing or incentie paents

moe 1 moe 2 moe 3 moe 4

/ / / /

Epoent one ear ago 0.002 0.002 0.002 0.002


Bsiness serices copan 0.091 0.078 0.087 0.074

manactring copan 0.109 0.075 0.109 0.075

Oter serices copan 0.090 0.121 0.086 0.118

Transport serices copan 0.052 0.043 0.031 0.024

Retai or oesae bsiness 0.142 0.178 0.141 0.177

Noneectie irectors 0.146 0.164 0.134 0.153

Faione copan 0.054 0.063 0.07 0.077

Fir as ora bsiness pan 0.101 0.097 0.12 0.115


Fir as ore tan 20% graates 0.080 0.086 0.087 0.091

Fir as innoator in ast 3 ears 0.089 0.084 0.079 0.075

Creatie Creit recipient 0.865*** 0.862*** 0.867*** 0.864***


Incentie paent to fr 0.020 0.017 0.022 0.019

Nber o obserations 382 382 382 382

Eqation 2 287.782 286.457 287.082 285.889

Pseo R2 0.570 0.567 0.568 0.566

Tabe A4.3: pb jc c wh wh cwg c


b whch h b . * gcc h 10 c ;** 5 c *** h 1 c .


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Probit oes o te probabiit o innoation si onts ater te en o te CreativeCredits proect aoing or sape seection

Proct/ Ne to te Process

serice arket Innoation

innoation innoation

b/se b/se b/se

Epoent one ear ago 0.000 0.001 0.001

Fir eber o ier grop 0229*** 0.119 0.063

Bsiness serices copan 0.057 0.167 0.006

manactring copan 0.122 0.253 0.117

Oter serices copan -0.046 0.029 0.040

Transport serices copan 0.047 0.093

Retai or oesae bsiness 0.195** 0.134 0.090

Noneectie irectors 0.084 0.103 0.049

Faione copan -0.165** -0.182** -0.017

Fir as ora bsiness pan 0.028 -0.018 0.107

Fir is an eporter 0.019 -0.091 -0.066

Fir as ore tan 20% graates 0.106 0.002 0.186**

Fir as innoator in ast 3 ears 0.219** 0.112 0.101

Creatie Creit recipient 0.132** 0.140* 0.195***

Inerse mis Ratio 0.314* -0.016 0.100

Nber o obserations 228 175 209

Eqation 2 34.472 16.739 19.95

Pseo R2 0.119 0.076 0.069

Tabe A4.4: pb h bb h



** 5 c *** h 1 c .


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Probit oes o te probabiit o innoation si onts ater te en o te CreativeCredits proect aoing or sape seection

Proct/ Ne to te Process

serice arket Innoation

innoation innoation

b/se b/se b/se

Epoent one ear ago 0.001 0.001 0.000

Fir eber o ier grop 0.058 0.156 0.092

Bsiness serices copan -0.028 0.073 -0.120

manactring copan 0.016 0.070 -0.115

Oter serices copan 0.111 0.106 -0.034

Transport serices copan -0.06 -0.269** 0.183

Retai or oesae bsiness -0.035 0.119 0.089

Noneectie irectors 0.035 0.016 -0.086

Faione copan -0.046 -0.11 -0.105

Fir as ora bsiness pan 0.220*** 0.102 0.073

Fir as ore tan 20% graates 0.167** 0.072 0.153**

Fir as innoator in ast 3 ears 0.054 0.150* 0.271***

Creatie Creit recipient 0.097 0.127* -0.025

Inerse mis Ratio -0.103 0.07 -0.032

Nber o obserations 230 199 222

Eqation 2 27.213 25.124 23.261

Pseo R2 0.092 0.097 0.076

Tabe A4.5: pb h bb 12 h



** 5 c *** h 1 c .


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Notes: Cc . s g q h b whch h b . * gcc h 10 c ; ** 5

c *** h 1 c .

Tobit oes o te ipact o Creatie Creits on te istribtion o saes grot rates ater6 an 12 onts aoing or sape seection

Ater si onts Ater 12 onts

Coefcients Coefcients

Epoent one ear ago 0.053 0.003

Fir eber o ier grop 4.870 1.156

Bsiness serices copan 2.498 0.352

manactring copan 1.857 3.260

Oter serices copan 3.959 5.274

Transport serices copan 6.556 1.753

Retai or oesae bsiness 3.410 1.495

Noneectie irectors 2.075 4.180

Faione copan 0.879 1.582

Fir as ora bsiness pan 2.087 7.164**


Fir as ore tan 20% graates 4.269* 6.955***

Fir as innoator in ast 3 ears 2.076 0.171

Creatie Creit recipient 0.370 3.530


Constant ter 1.602 0.286


Eqation 2 14.662 18.757

Pseo R2 0.010 0.012

Tabe A4.6: tb h c gwh 6 12 h


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Probit oes o te ikeioo tat te fr o nertake innoation in te net tree ears,

easre si onts ater te en o te Creatie Creits proects, it sape seection ter.

Goos or Processes Strateg Ne tec Organi marketing

serices noogies sation

moe 1 moe 2 moe 3 moe 4 moe 5 moe 6

/ / / / / /

Epoent one ear ago 0.001 0.001 0.003** 0.003 0.001 0.000

Fir eber o ier grop 0.168 0.073 0.265* 0.078 0.061

Bsiness serices copan 0.060 0.046 0.043 0.055 0.071 0.021

manactring copan 0.029 0.042* 0.069 0.149 0.035 0.040

Oter serices copan 0.011 0.154 0.028 0.127 0.264

Transport serices copan 0.071 0.148 0.032

Retai or oesae bsiness 0.048** 0.061 0.058 0.024 0.010

Noneectie irectors 0.028 0.045 0.004 0.033 0.009

Faione copan 0.014 0.045** 0.031 0.022 0.092 0.009

Fir as ora bsiness pan 0.001 0.036 0.029 0.084 0.162* 0.057

Fir is an eporter 0.005 0.023 0.057 0.013 0.053 0.006

Fir as ore tan 20% graates 0.051 0.022 0.032 0.048 0.038 0.057

Fir as innoator in ast 3 ears 0.064 0.129* 0.115 0.107 0.033 0.075

Creatie Creit recipient 0.026 0.012 0.004 0.060 0.072 0.001

Inerse mis Ratio 0.095 0.014 0.044 0.278 0.217 0.068

Nber o obserations 126 193 185 171 182 176

Eqation 2 11.263 22.748 20.31 15.148 10.315 11.564

Pseo R2 0.208 0.227 0.15 0.066 0.042 0.118

Tabe A4.7: pb kh h h 6 hwh c

Notes: mg c . s g q h b

whch h b . * gcc h 10 c ; ** 5 c ***

h 1 c .


64/76


Probit oes o te ikeioo tat te fr o nertake innoation in te net tree ears,

easre tee onts ater te en o te Creatie Creits proects, it sape seection ter.

Goos or Processes Strateg Ne tec Organi marketing

serices noogies sation

moe 1 moe 2 moe 3 moe 4 moe 5 moe 6

/ / / / / /

b/se b/se b/se

Epoent one ear ago 0.000 0.000 0.002 0.000 0.001 0.001


Bsiness serices copan 0.004 0.052 0.042 0.015 0.023 0.043

manactring copan 0.025 0.047 0.211 0.082 0.003

Oter serices copan 0.053 0.136 0.183 0.039 0.111 0.022

Transport serices copan 0.047 0.095 0.061 0.184 0.269 0.022

Retai or oesae bsiness 0.044 0.033 0.036 0.072 0.125 0.033

Noneectie irectors 0.024 0.011 0.050 0.188* 0.189* 0.045

Faione copan 0.021 0.031 0.060 0.056 0.047 0.107*

Fir as ora bsiness pan 0.061 0.017 0.113* 0.074 0.116 0.165**

Fir is an eporter 0.024 0.001 0.039 0.015 0.124 0.118*

Fir as ore tan 20% graates 0.051 0.036 0.037 0.072 0.043 0.064

Fir as innoator in ast 3 ears 0.149* 0.164** 0.064 0.117 0.131 0.081

Creatie Creit recipient 0.020 0.016 0.052 0.115 0.000 0.054

Inerse mis Ratio 0.016 0.133 0.082 0.152 0.040 0.150

Nber o obserations 155 216 207 170 185 176

Eqation 2 12.161 17.246 16.847 20.769 19.834 18.058

Pseo R2 0.129 0.121 0.088 0.088 0.077 0.103

Tabe A4.8: pb kh h h 12h wh c

Notes: mg c . s g q h b

whch h b . * gcc h 10 c ; ** 5 c ***

h 1 c .


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** 5 c *** h 1 c .

Probit oes o te probabiit o tre innoation cooperation it esigners aoing orsape seection

Ater si onts Ater 12 onts

/ /

Epoent one ear ago 0.002 0.001

Fir eber o ier grop 0.058 0.053

Bsiness serices copan 0.081 0.046

manactring copan 0.032 0.067

Oter serices copan 0.042 0.018

Transport serices copan 0.035

Retai or oesae bsiness 0.088 0.018

Noneectie irectors 0.172* 0.009

Fai one copan 0.128*** 0.057

Fir as ora bsiness pan 0.028 0.035


Fir as ore tan 20% graates 0.048 0.035

Fir as innoator in ast 3 ears 0.056 0.005

Creatie Creit recipient 0.029 0.049

Inerse mis Ratio 0.439** 0.149


Eqation 2 24.09 5.46

Pseo R2 0.13 0.03

Tabe A4.9: mg h bb c wh g


66/76


Anne 5:

ESTImATING ThE BENEFITCOSTRATIO FOR CREATIvE CREdITS

a s 2 h h C C jc

s 4, 12 h h h C C jc, h

g w k h w h c h C C

jc h . th h b w c h

c b, bc h b c, c wh h

c bw h c g sme.nh, g h c C C h

fc c chgg, h c c

.

sme h c 2,900 h h jc h

7,740 12 h. th w bjc cb , hw,

wh 5,970 h h jc (g cc

2.03) 8,880 12 h (cc 1.14).

W k w b. F, 12 h h g

g h C C jc w b g h h c

c h C C h. sc, hgh h cc gg h b h h jc h

h h c k 12 h. i h w, h b

c h c h .

mk c sme h c h b

h C C. i s 4 jc c 17.6 c

h g hg g h wh b h

C C jc. th g c b

wh g h b g b . o g g

h cc h g b C C w 2.5

. ug h b h b , w b h C C bc .

o h c h q, C C h c 4,000 wh ch

c q 1,000, g 5,000. i

h , hw, h g jc c w gh hgh 5,400 wh

cbg g 1,400 ch. i b, jc

g 2,900 1 h w h h 7,740 .

th b w c c 2.5 . ag c

3.5 c gg h ig e Fwk96 h b

h h c 2,900+7,469+7,207+ 3,478=21,054.

t g (Gva) c g q /Gva . F

h wh c 2010 h w 0.300 (aBi 2010, ,

17/11/2011), g c Gva 6,316. ag h g

c gg r&d (24.5 c)97


67/76


h g gg g 1.5698 ch gg

Gva 6,316 0.755 1.56 =7,438. th gg bc 1.37.

n, hw, h h bc b c b 2.5 sme . G b cc g

jc (h ig e Fwk G) gg

3 b . mkg h g h gg

hgh c Gva c 7,360. ag c

h b gg g Gva c c 8,670, b

c 1.60. th g c h h

, ( h c g c b

bjc jc b) h c h b

wh c g c.


68/76


Anne 6:

CASE STudIES

w1S10 /w1C9 CASE STudy ONE

th jc bjc b W1s10 sg 1 w h g

cc .

o h jc w gg b c 75 c

b h sg 2 q w, h h c hjc. th w g bh , h h sme h c

cg h b b c (g h h

c h c), w w w g b .

nwk w hgh h sme c

wk. th h bw W1s10 W1C9 h, W1s10

h . W1s10 h, h c, h

c h wk wh W1C9, whch 15,000, w c. W1C9 w

b w sg 4.

Otpt Aitionait

B sg 2, W1s10 h c j 75 c. W1s10 b h

c h wb. Hw, W1s10 w h whch hc h b , b b w w k

b .

Beaiora Aitionait

p h C C jc, W1s10 h h gg wh h

c c, g wk h. W1C9 h w h cc W1s10: a

h , I realised that I shouldnt be leading the designYou tell him the product

thats going to be sold, let him decide how it looks, because otherwise, youre not getting

any value out o it.B sg 4, W1s10 h c c wk ( c

c h w c h W1C9) h kg w

c. W1s10 k h h h wb h b k, b cg W1C9 k g something that

actually is totally right. hw The value came in the depth and the polished look o

the design.

W1s10 b h h cc g h wb h cg

h c more ways o developing, ways o taking the business orward such as

trading in Europe.Wh W1s10 w c h

jc, w c w i youre gonna jump into the void

youve gotta know what the bottom line is.

Netork Aitionait

W1s10 hw h C G h h c

wk c h w ch c [the area] is awash

with creative talent, which I was not aware o. th h c wk wh


69/76


h c c. a sg 4, W1s10 k hw h w wb h chg

c [previously inaccessible] brands that had come on as a result

o the way the website looks, g g h q h

wk.

Aice or SmEs orking it creatie sppiers

W1s10 c sme c: g hgh;

wb, wg c c chck h h h bh

g chc cb. W1s10 k h h c

wk ...you cant dictate, you have to allow them to unction, to breathe and to tell you.

Thats what they do every day.

w1S6 /w1C6 CASE STudy TwO

W1s6 c b h 2011. th jc bjc b W1s6

sg 1 w c bch wb w h w w

b b c c. th cc h

h g h C C jc w . Hw, h w c

c. Bh w h sme, hgh

b chc cg h c . th w

c h wk w g h wh

h C sc.

Otpt Aitionait

W1s6 b C C jc c b sg 4.

Beaiora Aitionait

og g w g h jc. i sg 1, W1s6 w h

wb c : we fnalised the brie and got the structure o the

site, because beore they designed anything the structure was laid down.th

w ch sg 2, wh W1s6 k g h g b h

c wb. B sg 4, W1s6 k b the image we wanted to portray...

kg h kg c: ...theyve created a leaet

thats based on the images in the website and the look o the website. So its a consistent

marketed image...[beore] They would have been separate.W1s6 chg

, c sg 1, c h

ggg w k, k h g gg c. th w w W1s6 w b W1C6 sg

4. W1C6, , g c w c c a new content

management...system (which) streamlined our project timelinescc h

jc, whch h c w.

Netork Aitionait

W1s6 W1C6 b h hgh h C C

jc. th w W1s6 cc W1C6 . B sg 4, W1s6

they can see the business picture and they understand the business that were

in. p wb h c b W1s

creative credits: a randomized controlled industrial policy experiment

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