Course Outline 2015 Export Marketing (PIDE)

1

EXPORT MARKETING

Week Agenda

3 Introduction to Export Marketing

4 Trends in world trade; Services export

5 Trade barriers, WTO

6 Trading blocs (EU, NAFTA, ASEAN, SAARC) Factors influencing selection of foreign markets

7 Export Marketing Mix: Global Product Strategy NPD; International PLC

8 Export Marketing Mix: Global Pricing Strategy

Mid Term Exam

9 Export Marketing Mix: Global Distribution strategy Methods of entry into new markets

10 Export Marketing Mix: Global Promotion and advertising strategy

11 Export Procedure

12 Export documentation Seminar 1

13 Chamber of commerce; EPB; EPZ Seminar 2

14 Pakistans Foreign trade policy Seminar 3

15 Case discussions Project Report Submission

16 Revision Presentations

Final Exam

Course Outline 2015 Export Marketing (PIDE)

2

WEIGHTAGE

Mid term exam Quizzes and class

participation Project

Project presentation

Final exam

10 10 20 10 50

PROJECT

Analyse and suggest export marketing strategies for a fairly penetrated industry in Pakistan of your

choice. Please restrict your export market to one country or region. Note that the report must not

exceed a maximum of 20-25 pages. The use of graphic and tabular details is recommended. You are

required to include the following in your report:

Introduction of the local industry selected; The stage of industry

Restraining factors: both internal (local) and external (global)

Projected 4Ps: justify your plans in specific regarding the production criteria, pricing

strategy, the country or region you select for export and promotion plans.

Comprehensive analysis of consumer behaviour in your selected export region.

A brief of export documentation necessary

Conclusive suggestions

Proper Referencing and acknowledgements