country analysisi dubai
TRANSCRIPT
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COUNTY ANALYSIS-DUBAI
Presented by:Nandlal Singh-80118110104
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Dubai -General
Dubais growth has happened in last fortyyears
Shaikh Rashid & Shaikh Mohammed hasbeen instrumental in the growth of Dubai
Dubai mainly depends on trading
Its main attraction for tourist is DubaiShopping festival which attracts lot of visitors
Dubai has seen tremendous growth in last21years which can be seen in next slides.
(Source 1,2)
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Dubai in 1990
(Source 1,2)
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Dubai in 2003
(Source 1,2)
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Dubai-Growth-2003-2007
(Source 1,2)25% of Crane requirement of the world was in Dubai in 2003
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Dubai in 2007
(Source 1,2)
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Aesthetics
Components of Culture
Sports &
Leisure Activities
Religion
PersonalCommunication
Education
Physical
Environments
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Aesthetics
The Burj Dubai
Its the tallest man madestructure in the world. The
architecture isextravagant.
Very high Living
standards. Especiallycompared to othercountries in themiddle east.
(Source 1,2)
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Dubai Skyline
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Al Maktoum International
Airport
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Palm Islands
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Religion
Freedom Of Religion
76 percent of the total
population is Muslim
9 percent is Christian
15 percent is "other."
(Source 1)
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Education
Very similar to Americaneducation system. Primaryschools, middle schools, andsecondary schools.Public schools paid for bygovernment, but there is alsoprivate schools.Higher education is dictated byMinistry of Higher Education.International Engineering college International business schooloffering MBAs
School Systems
(Source 1)
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Physical Environments
Geography
Climate
Dubai is situated inSouthwest Asia,bordering the Gulf ofOman and the PersianGulf, between Oman andSaudi Arabia.
The climate of the Dubaigenerally is hot and dry.
November to March is
very pleasant.
Land UseArable land: 0%Permanent crops: 0%Permanent pastures: 2%
Forests and woodland: 0%Other: 98%
Natural Resources
PetroleumNatural gasThe above resourcesare less in comparison
with other M.E.countries (Source 4)
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Personal Communication
Language
The Official Language of
the Dubai is Arabic
Schools stronglyemphasize English as a
second language Hindi, Malayalm,Urdu is
spoken in general.
(Source 1)
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Sports & Leisure Activities
Football (soccer)
Cricket
Tennis
Camel Racing
Formula 1 racing
Rugby
(Source 1)
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U.A.E.
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Government
Federation
Emirates
Seven EmiratesControl LocalGovernmentUnited in 1971FederationAbu Dhabi, Dubai,Fujairah, Ras al-Khaimah, Sharjah,Umm al-Quwain, AjmSeven EmiratesElective MonarchyRoyal Family
(Source 1)
http://upload.wikimedia.org/wikipedia/commons/7/73/UAE_en-map.pnghttp://upload.wikimedia.org/wikipedia/commons/7/73/UAE_en-map.png -
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United Arab Emirates
EmirateArabicname
CapitalAreakm
Populationcalc. 2007
Abu Dhabi Abu Dhabi 67, 340 1 ,465, 431Ajman Ajman 2,59 260, 492Dubai Dubai 3, 885 2, 469,
330
Fujairah Fujairah 1, 166 118, 933Ras al-Khaimah
Ras al-Khaimah 1 ,683 191, 753
Sharjah Sharjah 2 ,590 656, 941Umm al-
Quwain Umm al-
Quwain 777 59, 098(Source 1)
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Prime Minster
Dubai
Mohammed Bin Rashid
Al Maktoum Prime Minster
Chairs the Council ofMinistries
Ministers are chosen bySupreme Council
(Source 1,2)
http://en.wikipedia.org/wiki/Image:Sheik_Mohammed_bin_Rashid_Al_Maktoum.jpg -
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2006 Election
Federal National Counsel
Advise Supreme Counsel
Twenty Members selectedby the people
Twenty selected by Rulersof Emirates
Only 6, 595 people votedout of the 300,000 possible
Ruler of seven emirateschose them
(Source 6)
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Economy
United Arab
Emirates
U.S.A.
GDP $145.8 Billion $13.86 Trillion% Poverty 19.5% 12.0%
Inflation Rate 12.00% 2.70%
Labor Force 4,119,000 153,100,000UnemploymentRate
2% 5%
Budget $58.15 Billion $2.568 Trillion
(Source 7,8)
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Economy Cont.
Dubai U.S.A.
Industries petroleum, fishing,petrochemicals,
construction materials,
some boat building,
handicrafts, pearling
leading industrial power in the world,
highly diversified and technologically
advanced; petroleum, steel, motor
vehicles, aerospace,
telecommunications, chemicals,electronics, food processing,
consumer goods, lumber, mining
Industrial
Production
Growth
5.1% 0.5%
Agricultural
Products
dates, vegetables,
watermelons; poultry,
eggs, dairy products;
fish
wheat, corn, other grains, fruits,
vegetables, cotton; beef, pork,
poultry, dairy products; forest
products; fish
(Source 7,8)
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Currency
Front Side
Back Side
Exchange Rate:3.6737 AED per 1
US dollar
(Source 8)
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Dubai
The Burj Al Arab Hotel
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Dubai Cont.
Very Liberal Economy
Relatively Crime-free
Nothings Impossible Philosophy
Very Culturally Diverse
Attracts over 5 million tourists and investorsannually
(Source 9,10)
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Value of Indexesas per Hofstedes
dimensions
UAE World Average
PDI 80 57
UAI 68 65
LTO 48MAS 52 51
IDV 38 64
PDI- Powerdistance Unit
UAI-UncertaintyAvoidance Index
MAS-Masculinity (Source 1,2)
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Index Analysis
High PDI indicates inequality. Powers arewith few who have money & knowledge
High UAI indicates they are risk averse, theydo not take risk. They go by book.
Avg. masculinity indicates indicates that theyare neither assertive nor deceptive.
Low IDV indicates that they are collective.
(Source 1,2)
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Carrefour-Successful
French Retail out let -Formed in 1959 asSupermarket
First Hypermarket was opened in 1963
First international Hypermarket was opened inBelgium in 1977. Unbranded products wereintroduced as substitute to branded products
The success of unbranded product led company tocreate their own brand in 1985 to make them morecompetitive.
(Source 1,2)
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Carrefour-Successful
Carrefour adopted the policy of first moving to anyemerging market.
They opened first outlet in Dubai in 1995 as first
mover. Now Carrefour is the second largest outlet in the
world after Wal Mart.
It operates about 15000 stores of different sizes &categories including supermarket, hypermarket,convenience store, discount store.
(Source 1,2)
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Carrefour-Previous Failures-
US First, in the 1980s Carrefour failed in the
United States with only two hypermarkets. Its market entry in Philadelphia was rough,
with union antagonism protesting the335,000 square foot store and visiblepicket lines that bothered existingcustomers.
After this difficult experience, it opened astore in New Jersey in 1992 that was muchsmaller and that resembled a warehousewith products that looked like they
originated from a supermarket.
(Source 1,2)
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Carrefour-Previous Failures-
US But Carrefour conducted little
advertising to bring more customers
into its huge stores. Also, Wal-Martopened a store nearby and Carrefourfinally pulled out of the US.
Ultimately, Carrefour lost $80 million onits failed US expansion.
(Source 1,2)
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Carrefour-Previous Failures-
Japan Second, Carrefour failed in Japan because ofCarrefours inability to answer the needs of Japaneseconsumers.
Highlighting the importance of pre-entry research.
In addition. The company tried to enter alone rather than
working with a local partner in a joint venture.
Consequently Carrefour sold its stores to the AEON
group, a Japanese retailing chain, to operate itsstores under the Carrefour brand name.
(Source 1,2)
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Carrefour-Dubai
The company had read how over only a few decades,the Emirate of Dubai had rapidly moved from an oilproducing economy into an economic marvel withtowering skyscrapers, abundant wealth andbooming free markets in the middle of the desert.
Sheikh Rashid led Dubais economy through aperiod of explosive economic growth from the 1970sto the 1990s with a vision to diversify away from oil
production towards a modern city in the ArabianGulf.
The Sheikhs son, Sheikh Maktoum Bin Rashid AlMaktoum became ruler in 1990,
(Source 1,2)
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Carrefour-Dubai
Dubai offered an unusual composition ofExpatriates and local residents in an economywith one of the highest standards of living and
income in the world. The market was extremely business friendly with
many advantages like zero corporate taxes inconjunction with very few barriers to trade.
It had superior transportation networks, a well-defined legal system, positive retail conditions,strong economic growth, low political, andtransfer risks.
(Source 1,2)
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Carrefour-Dubai
Carrefour reviewed the laws and determined that a jointventure would be best to minimize the risk of failure whilehaving a qualified partner to aggressively seek growth andmanage operations.
It partnered in a joint venture with Majid Al Futtaim, a pan-regional conglomerate with retail experience in the MiddleEast.
The joint venture adapted to the market by changing theplace of its stores to the shopping mall, adapted its food tosocio-cultural norms, promoted mostly non-food items
because of higher profit margins, and was very careful indiscounting amidst double-digit inflation.
(Source 1,2)
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Failure in General
Indian & Chinese products in Constructionindustry is not accepted by Arabs
They are more influenced with productswhich has British/European/Americanstandards
Engineering items such as Air Handling units,
Aircnditioner, steel of Indian origin are notapproved in the list of approved makes.
(Source 1,2)
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Why Chinese Restaurant
failed in Dubai?
(Source 1,2)
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References
1. (2008). United Arab Emirates. Wikipedia, Retrieved September 26, 2008,http://en.wikipedia.org/wiki/Uae
2. (2008). Dubai. Wikipedia, Retrieved September 27, 2008, http://en.wikipedia.org/wiki/Dubai
3. (2008). Politics of the United Arab Emirates. Wikipedia, Retrieved September 27, 2008,http://en.wikipedia.org/wiki/Politics_of_the_United_Arab_Emirates
4. (2008). Geography of The United Arab Emirates. Wikipedia, Retrieved September 29,2008,http://en.wikipedia.org/wiki/Geography_of_the_United_Arab_Emirates
5. (2008). United Arab Emirates. Central Intelligence Agency: The World Factbook, Retrieved September28, 2008, https://www.cia.gov/library/publications/the-world-factbook/geos/ae.html
6. (2008). United Arab Emirates parliamentary election, 2006. Wikipedia, Retrieved September 30, 2008,http://en.wikipedia.org/wiki/United_Arab_Emirates_parliamentary_election,_2006
7. (2008). United Arab Emirates - Economy. CountryReports, Retrieved October 2, 2008,http://www.countryreports.org/economy/overview.aspx?Countryname=&countryId=250
8. (2008). United Arab Emirates - Economy. CountryReports, Retrieved October 2, 2008,http://www.countryreports.org/economy/overview.aspx?Countryname=United%20States%20of%20America&countryId=252
9. (2008).Government of Dubai. Investing In Dubai, Retrieved October 2, 2008,http://www.dubai.ae/en.portal?businesses,biz_invest,1,&_nfpb=true&_pageLabel=topic
10. (2008).Government of Dubai. Business, Retrieved October 2, 2008,
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