council presentation feb22
DESCRIPTION
48220 Parking Community Forum Results Presentation to Ferndale City Council on Feb. 22, 2010TRANSCRIPT
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COMMUNITY FORUM RECAP
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GOAL
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GOAL
• Educate Businesses, Residents & Visitors On:• Parking System• DDA’s Priorities• How To Stimulate And Support Local Business
Growth And New Development For Downtown Ferndale
• Creating A Community Paradigm Shift In The Way We View Parking, Use The System And How It Impacts The Community City-wide
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CALL TO ACTION
Address Parking Deficit & Management of System to:• Protect and Sustain Businesses• Improve Quality of Life for Residents• Stimulate Economic Growth
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CURRENT SUPPLY = 2,548
DAYTIME DEFICIT = -115
EVENING DEFICIT = -483
IF WE DO NOTHING NOW:• DAYTIME DEFICIT IN 2014 = 175• DAYTIME DEFICIT IN 2019 = 235
DEMAND
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56% Increase in Parking Deficit Since 2006 in the evening
52% Increase in Parking Deficit Since 2006 in the afternoon
2% Increase in Parking Supply Since 2006
DEMAND
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City of Ferndale:• Owns Public Parking Lots• Owns & Manages the Auto Parking Fund which
supports the Parking System• Issues Permits for Development• Rezones for Development
CITY AUTHORITY
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• System Issue: $$$ Generated By Parking System DOES NOT ALL Go Into The Auto Parking Fund, Therefore Insufficient For Building A Parking Structure
• Where Else Does It Go?General FundParking Lots Outside Of The Central Business
District And DDA
SYSTEM ISSUES
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GOAL:PARKING
DECK
PASSES
ENFORCEMENT
METERS
PARKING FINES
RESIDENTIAL PASSES
LAND USE PLANNING
COMPREHENSIVE PLANNING
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SWITCH TO MULTI-SPACE METERS –MULTI DENOMINATION
IMPROVE ENFORCEMENT IN EVENING
CONCENTRIC PARKING PASSES & METERS
INCREASE PARKING METER REVENUE
METER EXISTING PARKING LOTS CURRENTLY NOT METERED
PROMOTE AMERICAN LEGION HALL AS FREE PARKING LOCATION
RESIDENTIAL PARKING PASS
SHUTTLE PROGRAM (EMPLOYEE AND/OR COMMUNITY)
PLANNING CONSIDERATIONS
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• Conducted a Parking Study in 2006• Conducted Parking Structure Site Analysis:
Withington Parking Lot 2007City Hall Parking Lot 2009 – joint effort
• Formed a DDA Parking Committee - October 2009• Reassessed Parking Deficit - December 2009• Tried Launching an Employee Shuttle Program
Found More System Issues with Parking Before this could be Accomplished
DDA ACTION
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• Joint Meeting with City on 12/7/09 for Parking System Improvements Needed
• Council Presentation on 12/14/09 for Parking System Improvements Needed
• DDA Parking 2010 Goals & Objectives Formally Adopted 1/22/10
• DDA Resolution for Parking Priority Adopted 1/22/10
DDA ACTION
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• 3 Forums Held• Advertising/Publicity
Woodward Talk - Jan. 27 – 20,000+ HomesDowntownFerndale.com website Constant Contact EBlast – 1700+ ConsumersFerndale Chamber of Commerce Member Eblast Downtown Ferndale Facebook – 2700+ 100 Posters distributed downtown1000 Postcards hand distributed to businesses, residentsFerndale DDA Press Release Media Coverage in Daily Tribune, South Oakland Eccentric,
Woodward Talk, Ferndale 115, The Detroit Free Press, 4 & 7WFRN - Announced at January 25 City Council Meeting
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TOTAL SURVEY RESPONSES: 287
Forum Results• 55 Unique Attendees• 35 Forum Surveys Completed
Constant Contact On-Line Survey• 1700+ Distributed• 252 Responses
SURVEY & FORUM RESULTS
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•63% Residents
•14.6% Businesses
•27.6% Consumers
Online Survey Takers
Consisted Of
•89% Residents
•34% Businesses (Some Overlap)
Forum Respondents Consisted Of
SURVEY & FORUM RESULTS
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•99% Yes At Forum
•65% YES Online
Parking Problem?
•50% Yes At Forum
•29% Yes Online
Affect Quality Of Life?
•Over 52% Both Online And At The Forum
Affect Patronage Of Downtown Businesses?
SURVEY & FORUM RESULTS
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• Majority Solution - A Parking Deck • Improve Management Of Parking System• Improve Neighborhood Enforcement
Could Parking Enforcement Officer, Auxiliary Police Or The 15% From APF To PD Be Dedicated To This?
• Overflow Of Trash• In Favor Of Residential Parking Pass• Don’t Forget About Downtown Area Residents
SURVEY & FORUM RESULTS
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• Dedicate Funds Collected By The Parking System To The Construction Of A Deck
• Need A Multi-step Plan Plan To Sustain Businesses During Construction
SURVEY & FORUM RESULTS
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• DDA Creating A Residential Advisory Committee Of The DDA’s Parking Committee CALL TO JOIN: 248-546-1632 Or
[email protected] • The DDA Is Investigating How It May
Contribute And Find Resources For The Parking System
• DDA Meeting With Planning Commission Regarding Parking & Payment-in-lieu Options
DDA ACTION
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• Redirect Parking Ticket Revenue To Auto Parking Fund• Dedicated Account Line Item For Parking Deck Capital
Improvement Project• Adopt A Payment-in-lieu Policy For Intensification Of Use In CBD• City Release Of An RFP For A Parking Structure And Financing Plan• Finding Additional Financial Resources Towards The Parking
Structure To Help Auto Parking Fund Become Self-sufficient In Sustaining The Annual Bond Debt
• Add The DDA’s Parking Chairperson To Its Committee, Representing The Businesses And Residents Who Serve On Our Committee.
BUDGET CONSIDERATIONS