Cottage Life is an award-winning, multi-platform brand that continues to engage and delight outdoor lifestyle

enthusiasts. It is a best-in-class niche brand that is unrivalled in the cottaging category, reaching 830,000 fans

across all digital platforms which includes an active fan base of nearly 500,000 fans across social media.

COTTAGE LIFE DIGITAL ADVERTISING

75% Average Growth Rate in Digital Video Views on site (Sept 2016 - July 2016)* Source: Brightcove (as of Sept-July2016)

Dockside E-newsletter 42K Canadian Subscribers 37% Open Rate 17.4% CTR*Source: Mailchimp 2016

AUDIENCE: THE WEEKEND LOVERS

(Index 130%) Household income $100k+

200K13M+ lifetime video views

YOUTUBE SUBSCRIBERS+

Cottage Life DIY videos perform 1.3x better than the average engagement rate in comparison to other brands in the first 30 days of being published

280K FACEBOOKFANS

Video views have increased by 163% in the past year

Male/Female: 36%/64% (March - May 2016)

* Source: Facebook Insights (as of June 2016)

* Source: Tubular Labs, (as of May 2016)

30% of audience are A25-54

Male/Female: 51%/49%

*Source: ComScore (Sept- June 2016) 344K UNIQUE VIEWS

(April - June 2016)

CANADA DAY VIDEOS (30 sec):

1,000,000435K Video views

10K+ Total engagement

Average completion rate 44%

People reached

*Source: Tubular Labs: March - May 2016 includes FB, YT, and IG / Brightcove and Tubular Labs, March 2016 - May 2016 includes FB, YT, and IG

* Source: Comscore - Multi Platform - F2016

Cottage Life DIY videos reach 78.3K+ monthly views on average in the first 30 days of being published.

COTTAGE LIFE DIY CHANNEL:

* Source: YouTube (as of June 2016)

.com

ADVERTISING OPPORTUNITIES

0:15 and 0:30 seconds targeted pre-roll and mid-roll ads

0:30 sec targeted pre-roll available on long form video content

Brought to you by (your brand)“ VO and logo sponsorships

Cottage Life Original Video Series: high-end, professional production videos published weekly, including on-location cottage country shoots. Opportunity for exclusive sponsorship of one or more of our original video series, and unique opportunity to integrate your brand into video production.

The in-article ad unit is an integrated native video unit triggered by user scrolling

6. DOCKSIDE E-NEWSLETTER

3. NATIVE SOCIAL

4. COTTAGE LIFE YOUTUBE CHANNEL

THELIST WHO

KNEW?COTTAGE

Q&A

1. VIDEO PRE-ROLL & BRANDED CONTENT

2. OUTSTREAM VIDEO (IN-ARTICLE AD UNIT)

Watch Live: http://goo.gl/C46vNo

Opportunity for ad placements in Cottage Life Dockside e-newsletter. Issued every Thursday and booked in an editorial content calendar

2 Big Box ad placements per newsletter

Brand integration into native Facebook videos

Amplify your content through our proprietary technology on all relevant social and digital platforms

Pre-roll across entire DIY Channel

Exclusive Channel Sponsorship

Amplify your content through our proprietary technology on all relevant social and digital platforms

5. COTTAGELIFE.COM AD UNITS

All standard IAB ad units available plus new leaderboard on full site with flexibility to host a Standard Leaderboard, Large Leaderboard and Billboard

Additional Big Box ad unit available for the mobile site triggered by on-page infinite scroll

COTTAGE

ZEN WEBISODESBROJECTS

WEBISODES

COLIN & JUSTIN

*Branded & custom content, special feature sponsorship and other custom opportunities also available. Inquire with your Blue Ant Sales Representative.

Watch Now: http://cottagelife.com/videos