photo by: stephen saint media kit 2019 - cottage...

Media Kit 2019 Photo by: Stephen Saint

Media Kit 2019

OUR BRAND

We celebrate Canada, cottagers, and outdoor enthusiasts.

Cottage Life is an award-winning lifestyle brand that targets affluent, passionate cottagers and outdoor enthusiasts across Canada. Unrivalled in the cottage, camping, and outdoor living category, Cottage Life has grown from a small, family-run print publication to an iconic, multi-platform force that reaches more than 10 million Canadians per year.

We offer full, 360-degree sponsorship opportunities, connecting clients with our highly engaged audience across broadcast, digital, social, and print, and through live events.

Media Kit 2019

Photos by: Renee Jacobi, Janet Hughes, Jeremy Kohm & Liam Mogan

Media Kit 2019

OUR AUDIENCE

691.5kSOCIAL FANS

Photo by: Kathryn Trivette

Media Kit 2019

WEEKENDLOVERS

MALE 51%FEMALE 49%

PRINT

1.97M

OVER

10MTOTAL

FOOTPRINTCONSUMER

SHOWS

68M

ONLINE

388K

SOCIAL

345KFANS

48KFOLLOWERS

17.5KFOLLOWERS

281KSUBSCRIBERS

TELEVISION

7.8M

OWNS TWOHOMES

HOUSEHOLDINCOME

90K

AN ICONIC MAGAZINE

Since 1988, Cottage Life has been the go-to source for cottagers, offering valuable, must-have information and essential tips to help them look after their cottages, entertain guests and, of course, kick back and have fun at their favourite place on earth.

No matter where Canadians go to get away from it all—a cabin on a remote lake, a country farm, or even a favourite campsite—they take Cottage Life with them.Our readers always find something to delight and inform in each issue of our award-winning, 100 per cent Canadian publication.

Media Kit 2019

Photo by: Paul Orenstein

2019 PUBLISHING SCHEDULE

6xPUBLISHED

A YEAR

82%RENEW

SUBSCRIPTION(Industry standard is 63%)

96%KEEP THE

MAGAZINE FOR REFERENCE

Issue / Theme Sales Close Material Due Mail DateMarch/April Opening Up January 17 January 29 February 21

May Grilling and Entertaining March 1 March 13 April 4

June/July Go Wild April 10 April 23 May 15

Summer (Aug/Sept) Vintage May 23 June 4 June 26

October Hammer and Nails August 8 August 20 September 12

Winter Canadiana October 3 October 16 November 7

Media Kit 2019

2019 EDITORIAL HIGHLIGHTS

March/AprilTheme: Opening Up

• A stylish multi-generational retreat reno/redesign• How to protect your cottage from floods• Towing tips to get your boat to the cottage

PLUS: Can’t afford a cottage? Buy some land insteadDESIGN: A cabin that offers just enough spaceFEAST: Leeks, scape, and fiddleheads, oh my! The best seasonal recipes for nature’s first fruitsWORKSHOP: Water-based clear-coats; tankless water-heaters; plumbing sink-traps

Summer (Aug/Sept)Theme: The Vintage Issue

• A century-old Thousand Islands cottage• A millennial embraces his Victorian cottage roots• Hidden treasures in your cottage trash

PLUS: A guide to using propane at the cottageDESIGN: Embracing cottage kitschFEAST: We reinvent the classic cottage dishes, from hot dogs to s’moresWORKSHOP: Repainting cottage siding; what to do with renovation debris; how to cool down a cottage sleeping loft

MayTheme: Grilling and Entertaining

• Grill guide: how to BBQ a new dish. Lobster, anyone?• The official rules for cottage guests• Dock-to-dock dinner party on Georgian Bay

PLUS: Easy ways to solve every cottage crisis, from trapped skunks to overflowing septicsDESIGN: Swedish cabin styleWORKSHOP: Gas line filters; helical piles for docks; a guide to scribing deck boards

OctoberTheme: The Hammer and Nails Issue

• A tour of CBC TV star Yannick Bisson’s new cottage• How to tackle the boring task of drilling a well• Complete project plans for the ultimate work shed

PLUS: Patch a screen, fix a deck board: the 10 jobs every cottager needs to knowDESIGN: How a young man built a DIY cabin in the woodsFEAST: Cottagers love beer—in their food too! New recipes using ales and lagers.WORKSHOP: Closing-up hacks; choose the right sandpaper; the top mousetraps.

June/JulyTheme: The Go Wild Issue• Guide to forest foraging, including new recipes• We attend the best cottage party in Canada• How one cottage community is bolstering the bee population

PLUS: The best siding for your place and pocketbookDESIGN: An artist-designed mini-cabin on wheelsWORKSHOP: boat battery solar panel; welding tips; cantilevered dock in a kit

WinterTheme: The Canadiana Issue

• Hard-core winter: BC cottagers go ice caving

• Our annual photo contest

PLUS: A celebration of a beloved cottage design: “the eh-frame" FEAST: Dumplings! 5 takes on the pan-cultural classic WORKSHOP: Fix an old wood chair; a plough for your ATV; using synthetic rope

EVERY ISSUE:FOOD & FEAST

WORKSHOP, DESIGN NATURE

PRE-SPRING COTTAGE

LIFE SHOWS ISSUE!

PRE-FALL COTTAGE

LIFE SHOW ISSUE!

Media Kit 2019

Photos by: Heloise Chartrand, Christine McAuley, Ryan McKie, Michael Tighe, Aiden Mahoney and Michael Fox

Outdoor enthusiastsBeing in the wilderness is an essential part of what it means to be Canadian. Our readers are passionate about the environment and live an active outdoor lifestyle, including gardening, camping, fishing, hiking, skiing, and travelling.

$9KSPENT ON PROPERTY

IMPROVEMENTSIN PAST TWO YEARS

1 in 3HAVE COMPLETED

HOME IMPROVEMENTS

THEMSELVES

2+VEHICLES OWNEDPER HOUSEHOLD

35%HAVE A

HOUSEHOLD INCOME OF

$100,000+

42% AGES 25-54

55% AGES 35-64

1 in 3PURCHASED HOME ACCESSORIES IN

THE PAST 12 MONTHS

54%ENJOY

ENTERTAINING AND SPEND $200+ ON

WEEKLY GROCERIES

1,500MORE KM THAN THE AVERAGE

CANADIAN

49% 51%

READER PROFILE

Photo by: Raina + Wilson

Media Kit 2019

Printing method Computer-to-plate/Web offset

Bindery method Perfect bound

Book trim size 8" × 10.875"

Bleed page 8.25" × 11.125"

Bleed ½ page 8.25" × 5.5625"

Bleed DPS 16.25" × 11.125"

MECHANICAL INFORMATION

STANDARD UNIT SIZES

Safety margins: Keep .25" safety margin in from edge on all live matter.Allow additional .125" gutter safety per page on live matter that crosses the gutter.

Live Trim Bleed

Full page 7" × 10" 8" × 10.875" 8.25" × 11.125"

2⁄3 page 4.5" × 9.75" 4.9375" × 10.875" 5.1875" × 11.125"

½ page 6.8125" × 4.8125" 8" × 5.3125" 8.25" × 5.5625"

1⁄3 page vertical 2.1875" × 9.75" 2.6875" × 10.875" 2.9375" × 11.125"

1⁄3 page square 4" × 3.6875" 4.5" × 4.8125" N/A

DPS 7" × 10" (per page) 16" × 10.875" 16.25" × 11.125"

1⁄2 page spread 6.8125" × 4.8125" (per page) 16" × 5.3125" 16.25" × 5.5625"

1/2 PAGE

FULL PAGE BLEED 1/6

HOR

1/3VER

1/12SQ

2/3PAGE

1/3SQUARE

Size 1 × 3 × 6 ×

Full page $13,500 $13,000 $12,500

DPS 25,250 24,500 23,750

IFC spread 29,000 28,200 27,350

IFC 17,425 16,900 16,500

IBC 14,750 14,300 13,900

OBC 17,425 16,900 16,500

2⁄3 page 9,950 9,700 9,400

½ page 8,500 8,300 8,100

1⁄3 page 6,650 6,450 6,300

½ page spread 15,300 14,850 13,900

NATIONAL DISPLAY RATES & SPECS

Source: Vividata 2018

1,524,000READERSHIP

National advertisers will see their ad in both the print and digital edition of Cottage Life.

Media Kit 2019

Digital requirements for advertising material

Cottage Life will not assume any responsibility for advertising reproductions that do not conform to the mechanical specifications listed here. All ads must be supplied digitally.• We accept PDF-x1a and PDF-x4 files (ensure that files are 300 dpi).• Document built to trim size must include .125" bleed.• Images should be a minimum resolution of 300 dpi @ 100% size.• All RGB images must be converted to CMYK.• All spot colours (pantone) must be converted to CMYK.• Type should be a minimum of 8 point. Reverse type less than 12 point is not suitable for reproduction. Cottage Life is not responsible for reproduction of type in size smaller than those mentioned above.

• Ink density for all four colours must not exceed 280%.• Supply single pages and not spreads. Single pages should be no more than trim plus bleed.• Supply ad material via AdDirect ad portal.• Advertisers and/or advertising agencies assume full responsibility for all content of advertisements and any claim made against Cottage Life because of such content.

• Cottage Life reserves the right to refuse any or all copy deemed by Cottage Life to be unsuitable.

• All advertising materials will be destroyed by Cottage Life if not requested within one year after date last used.

Payment terms

Terms 30 days. All advertising booked is subject to credit approval. First-time advertisers must pay the first insertion in full at time of booking. Advertisers will be invoiced upon publication date, first-time advertisers excepted. Past due invoices are subject to a service charge of 1.5% per month.

Copy and contracts

a. No cancellations accepted after space closing date.b. Rates quoted are for space only and assume Advertiser supplies final files meeting Publisher’s

specifications.c. All contracts, material, and insertion orders are to be sent to Cottage Life magazine, 130 Merton Street,

Toronto, ON M4S 1A4. The Publisher will not accept responsibility for material lost or damaged en route.d. Frequency discounts are based on a contract period of 12 consecutive months commencing with the

Advertiser’s first insertion. Advertisers who fail to use the space contracted for will be short-rated.e. Earned rates will apply, except when the use of smaller units lowers the total campaign cost below the

amount that the larger units reached at their earned rate.f. The acceptance or execution of an order is subject to the Publisher’s approval.

g. The Publisher will not be bound by any conditions, printed or otherwise, appearing on contracts, orders, or copy instruction that conflict with the Publisher’s policies.

h. All advertising is published upon the understanding that the Advertiser and the Advertising Agency assume full liability for all electronic advertising material submitted, printed, or published.

i. The Publisher reserves the right to hold the Advertiser and/or its advertising agency jointly and severally liable for such monies as are due and payable to the Publisher.

j. The liability of the Publisher for any error for which it may be held legally responsible will not exceed the cost of the space. The Publisher specifically assumes no liability for errors in the key numbers or type set by the Publisher, nor will the Publisher accept any responsibility for any error caused as a result of bookings or advertising material received not according to specifications or after Material Due date.

k. All advertising insertion orders are subject to the condition that the Publisher shall have no liability for failure to execute accepted advertising orders because of acts of God, governmental restrictions, fires, strikes, accidents, or any other occurrences beyond the Publisher’s control (whether like or unlikeany of those enumerated herein) which prevent the Publisher from partially or completely producing, publishing, or distributing Cottage Life.

l. The Publisher will not be responsible for any advertising materials not requested for return within one year of previous usage.

m. All advertising material produced by Cottage Life will remain the property of Cottage Life until paid for, in full, by the Advertiser.

n. The Publisher will not guarantee optimum reproduction, nor accept responsibility for error, on any materials submitted later than the scheduled Material Due date.

NATIONAL DISPLAY TERMS AND CONDITIONS

AdDirect Upload Information

Visit the AdDirect homepage to take a tour on how to upload your ad using the preflight portal system.

addirect.sendmyad.com

Media Kit 2019

Size 1–2 times 3–5 times 6 times

Single (supplied) $380 $360 $335

Double (supplied) $655 $620 $590

Triple (supplied) $880 $845 $815

Quadruple (supplied) $1,080 $1,045 $1,015

½ page (supplied) $1,500 $1,450 $1,315

* Supplied ads are sent to Cottage Life in accordance with our material specifications.


REAL ESTATE RATES & SPECS

1/2 PAGE

DBL HOR

QUADVER

SGL

DBL TPLVER VER

QUAD SQU

TRL HOR

STANDARD UNIT SIZESSize Dimensions

Single 2.125” wide × 2.25” deep

Double vertical 2.125” wide × 4.75” deep

Triple vertical 2.125” wide × 7.25” deep

Quad vertical 2.125” wide × 9.75” deep

Double horizontal 4.375” wide × 2.25” deep

Triple horizontal 6.875” wide × 2.25” deep

Quad square 4.375” wide × 4.75” deep

1⁄2 page 6.8125” wide × 4.64” deep


Bindery method Perfect Bound


Bleed page 8.25" × 11.125"

Bleed ½ page 8.25" × 5.5625"

Bleed DPS 16.25" × 11.125"


1,105,000READERSHIP

Cottage Life is a go-to resource for cottage owners to be. Our Real Estate section is seen by a host of potential cottage buyers, making it an ideal and targeted way to promote your cottage, cabin, or country property.

Media Kit 2019






IMPORTANT NOTE:Any exceptions to these specs must be approved by publisher prior to sending.Material conversions and customs-brokerage costs will be billed net as production charges.

Payment terms

Payment in full (VISA, MasterCard, Amex or cheque) must be included with your order and received in our office on the space closing date of each issue.

Frequency discounts are based on a contract period of 12 months commencing with the Advertiser’s first insertion. Short-rating will apply if cancellations occur.

Ad Material

Rate includes: ONE design and electronic assembly of ad, plus TWO copy revisions prior to first insertion. Requests for any additional changes to either copy or design will be billed additional production charges. Advertisers must supply: photographic prints, original logo art, final typed copy, and any desired line art or illustrations.

Original logo art on photographic-quality paper is essential for good reproduction in the magazine. Unless appropriate original material is supplied, Cottage Life cannot be held responsible for print reproduction.

Colour transparencies and colour prints are acceptable for reproduction on our in-house scanner.

Cottage Life will not guarantee optimum reproduction, nor accept responsibility for error, if any materials are submitted later than the scheduled material-closing date.

Changes to existing ads

No changes can be made to supplied ads; the advertiser must re-supply the ad material. Copy changes can be made to ads created by Cottage Life at a cost of $35 per revision. Changes to an ad that requires scanning illustrations or photographs will be charged $50.

REAL ESTATE TERMS AND CONDITIONS




Media Kit 2019

Source: CCAB March 2017, Vividata 2017 Q1 Persons 12+ *TFP = Total Footprint (Print + Digital Format)

MARKETPLACE RATES & SPECS

Size 1 time 2 times 3 times 4 times 5 times 6 times

Single (supplied) $1,100 $1,020 $865 $830 $805 $775

Double (supplied) $1,925 $1,805 $1,525 $1,465 $1,425 $1,365

Triple (supplied) $2,625 $2,450 $2,140 $2,020 $1,945 $1,870

Quad (supplied) $3,905 $3,645 $3,175 $2,995 $2,885 $2,775

1/2 PAGE

DBL HOR

QUADVER

SGL

DBL TPLVER VER

QUAD SQU

TRL HOR












MECHANICAL INFORMATION 1,105,000READERSHIP

Cottagers spend a lot of money maintaining at least two homes. Tell them about your product or service in Marketplace, a special display section for direct and retail advertisers.

Media Kit 2019

MARKETPLACE TERMS AND CONDITIONS



• Ink density for all four colours must not exceed 280%.• Please be sure to include trim and crop marks on your file.•Advertisers and/or advertising agencies assume full responsibility for all content of advertisements and any claim made against Cottage Life because of such content.


•All advertising materials will be destroyed by Cottage Life if not requested within one year after date last used.

IMPORTANT NOTE: Any exceptions to these specs must be approved by publisher prior to sending. Material conversions and customs-brokerage costs will be billed net as production charges.

Payment terms

All advertising booked is subject to credit approval. First-time advertisers must pay the first insertion in full at time of booking. Advertisers will be invoiced upon publication with terms of net 30 days, first-time advertisers excepted. Past due invoices are subject to a service charge of 1.5% per month.

Pre-authorized Payment Discount Program: Provide credit card preauthorization (or post- dated cheques) for payment of each insertion of your contract at time of booking and receive a $50 discount per insertion. Payment will be charged on date of invoice date of each insertion.

(Exception: first insertion for first-time advertisers will be charged at time of booking). Consult your Account Executive for more details.


Ad Material

Rate includes: ONE design and electronic assembly of ad, plus ONE copy revision prior to first insertion. Requests for any additional changes to either copy or design will be billed additional production charges. Advertisers must supply: photographic prints, original logo art, final typed copy, and any desired line art or illustrations.

Original logo art on photographic-quality paper is essential for good reproduction in the magazine. Unless appropriate original material is supplied, Cottage Life cannot be held responsible for print reproduction. Colour transparencies and colour prints are acceptable for reproduction on our in-house scanner.








Media Kit 2019

WESTERN EDITION DISPLAY RATES & SPECS


Media Kit 2019


Bindery method Perfect bound


Bleed page 8.25" × 11.125"

Bleed ½ page 8.25" × 5.5625"

Safety margins: Keep .25" safety margin in from edge on all live matter.Allow additional .125" gutter safety per page on live matter that crosses the gutter.

Bleed DPS 16.25" × 11.125"

STANDARD UNIT SIZES

Size 1 × 3 × 6 ×

Full page $1,710 $1,635 $1,555

DPS $2,930 $2,730 $2,595

IFC $3,200 $2,565 $2,430

IBC $1,845 $1,770 $1,685

OBC $3,200 $2,565 $2,430

2⁄3 page $1,515 $1,460 $1,385

½ page $1,055 $1,015 $960

1⁄3 page $790 $765 $720

½ page spread $1,900 $1,825 $1,200

419,000READERSHIP

Reach the very active outdoor cabin market with our Cottage Life Western edition, servicing British Columbia, Saskatchewan, and Alberta readers.

1/2 PAGE

FULL PAGE BLEED

2/3PAGE 1/6

HOR

1/3VER

1/12SQ 1/3

SQUARE

Live Trim Bleed

Full page 7" × 10" 8" × 10.875" 8.25" × 11.125"

½ page 6.8125" × 4.8125" 8" × 5.3125" 8.25" × 5.5625"

1⁄3 page vertical 2.1875" × 9.75" 2.6875" × 10.875" 2.9375" × 11.125"

1⁄3 page square 4" × 3.6875" 4.5" × 4.8125" N/A

DPS 7" × 10" (per page) 16" × 10.875" 16.25" × 11.125"

1⁄2 page spread 6.8125" × 4.8125" (per page) 16" × 5.3125" 16.25" × 5.5625"







Payment terms

Terms 30 days. All advertising booked is subject to credit approval. First-time advertisers must pay the first insertion in full at time of booking. Advertisers will be invoiced upon publication date, first-time advertisers excepted. Past due invoices are subject to a service charge of 1.5% per month.

Copy and contracts

a. No cancellations accepted after space closing date.b. Rates quoted are for space only and assume Advertiser supplies final files meeting Publisher’s

specifications.c. All contracts, material, and insertion orders are to be sent to Cottage Life magazine, 130 Merton Street,

Toronto, ON M4S 1A4. The Publisher will not accept responsibility for material lost or damaged en route.d. Frequency discounts are based on a contract period of 12 consecutive months commencing with the

Advertiser’s first insertion. Advertisers who fail to use the space contracted for will be short-rated.e. Earned rates will apply, except when the use of smaller units lowers the total campaign cost below the

amount that the larger units reached at their earned rate.f. The acceptance or execution of an order is subject to the Publisher’s approval.

g. The Publisher will not be bound by any conditions, printed or otherwise, appearing on contracts, orders, or copy instruction that conflict with the Publisher’s policies.

h. All advertising is published upon the understanding that the Advertiser and the Advertising Agency assume full liability for all electronic advertising material submitted, printed, or published.

i. The Publisher reserves the right to hold the Advertiser and/or its advertising agency jointly and severally liable for such monies as are due and payable to the Publisher.

j. The liability of the Publisher for any error for which it may be held legally responsible will not exceed the cost of the space. The Publisher specifically assumes no liability for errors in the key numbers or type set by the Publisher, nor will the Publisher accept any responsibility for any error caused as a result of bookings or advertising material received not according to specifications or after Material Due date.

k. All advertising insertion orders are subject to the condition that the Publisher shall have no liability for failure to execute accepted advertising orders because of acts of God, governmental restrictions, fires, strikes, accidents, or any other occurrences beyond the Publisher’s control (whether like or unlikeany of those enumerated herein) which prevent the Publisher from partially or completely producing, publishing, or distributing Cottage Life.

l. The Publisher will not be responsible for any advertising materials not requested for return within one year of previous usage.

m. All advertising material produced by Cottage Life will remain the property of Cottage Life until paid for, in full, by the Advertiser.

n. The Publisher will not guarantee optimum reproduction, nor accept responsibility for error, on any materials submitted later than the scheduled Material Due date.

WESTERN EDITION DISPLAY TERMS AND CONDITIONS




Media Kit 2019


WESTERN EDITION REAL ESTATE RATES & SPECS

Media Kit 2019

Size Dimensions



1⁄2 page 6.8125” wide × 4.64” deep

Size

1 × 3 × 6 ×

Double (supplied) $380 $360 $335 Triple vertical 2.125” wide × 7.25” deep

Triple (supplied) $530 $505 $480Quad vertical 2.125” wide × 9.75” deep


Quadruple (supplied) $655 $620 $590 Triple horizontal 6.875” wide × 2.25” deep

Quad square 4.375” wide × 4.75” deep1/2 page $670 $635 $610



1/2 PAGE

DBL HOR

QUAD

VER

SGL

DBL TPLVER VER

QUAD SQU

TRL HOR




Bleed page 8.25" × 11.125"

Bleed ½ page 8.25" × 5.5625"

Bleed DPS 16.25" × 11.125"

STANDARD UNIT SIZES


419,000READERSHIP

Cottage Life is a go-to resource for cottage owners to be. Our Real Estate section is seen by a host of potential cottage buyers, making it an ideal and targeted way to promote your cottage, cabin, or country property.

WESTERN EDITION REAL ESTATE TERMS AND CONDITIONS






IMPORTANT NOTE:Any exceptions to these specs must be approved by publisher prior to sending.Material conversions and customs-brokerage costs will be billed net as production charges.

Payment terms

Payment in full (VISA, MasterCard, Amex or cheque) must be included with your order and received in our office on the space closing date of each issue.


Ad Material

Rate includes: ONE design and electronic assembly of ad, plus TWO copy revisions prior to first insertion. Requests for any additional changes to either copy or design will be billed additional production charges. Advertisers must supply: photographic prints, original logo art, final typed copy, and any desired line art or illustrations.

Original logo art on photographic-quality paper is essential for good reproduction in the magazine. Unless appropriate original material is supplied, Cottage Life cannot be held responsible for print reproduction.

Colour transparencies and colour prints are acceptable for reproduction on our in-house scanner.







Media Kit 2019

Size 1 × 3 × 6 ×

Single (supplied) $255 $245 $235

Double (supplied) $435 $420 $390

Triple (supplied) $680 $640 $610

Quadruple (supplied) $740 $715 $670


Source: CCAB March 2017, Vividata 2017 Q1 Persons 12+ *TFP = Total Footprint (Print + Digital Format)

WESTERN EDITION MARKETPLACE RATES & SPECS

419,000READERSHIP

Cottagers are a lucrative market for advertisers to reach. Feature your product or service in every issue of Marketplace, a special display section for direct and retail advertisers servicing the Western Canada region (British Columbia, Saskatchewan, Alberta).

1/2 PAGE

DBL HOR

QUADVER

SGL

DBL TPLVER VER

QUAD SQU

TRL HOR













Media Kit 2019

WESTERN EDITION MARKETPLACE TERMS AND CONDITIONS



• Ink density for all four colours must not exceed 280%.• Please be sure to include trim and crop marks on your file.•Advertisers and/or advertising agencies assume full responsibility for all content of advertisements and any claim made against Cottage Life because of such content.


•All advertising materials will be destroyed by Cottage Life if not requested within one year after date last used.

IMPORTANT NOTE: Any exceptions to these specs must be approved by publisher prior to sending. Material conversions and customs-brokerage costs will be billed net as production charges.

Payment terms

All advertising booked is subject to credit approval. First-time advertisers must pay the first insertion in full at time of booking. Advertisers will be invoiced upon publication with terms of net 30 days, first-time advertisers excepted. Past due invoices are subject to a service charge of 1.5% per month.

Pre-authorized Payment Discount Program: Provide credit card preauthorization (or post- dated cheques) for payment of each insertion of your contract at time of booking and receive a $50 discount per insertion. Payment will be charged on date of invoice date of each insertion.

(Exception: first insertion for first-time advertisers will be charged at time of booking). Consult your Account Executive for more details.


Ad Materials

Rate includes: ONE design and electronic assembly of ad, plus ONE copy revision prior to first insertion. Requests for any additional changes to either copy or design will be billed additional production charges. Advertisers must supply: photographic prints, original logo art, final typed copy, and any desired line art or illustrations.

Original logo art on photographic-quality paper is essential for good reproduction in the magazine. Unless appropriate original material is supplied, Cottage Life cannot be held responsible for print reproduction. Colour transparencies and colour prints are acceptable for reproduction on our in-house scanner.







Media Kit 2019

DIGITAL AUDIENCE PROFILE

HHI A18+

$100KINDEX 115

83%AGES 25-64

28%DESKTOP

71%MOBILE AND

TABLET

70KSUBSCRIBERS

37%OPEN RATE

17%CTR

COTTAGELIFE.COM

DOCKSIDE E-NEWSLETTER

Source: ComScore, Google Analytics June 2018

388KUNIQUE

VISITORS

1MAVG. VIDEO

VIEWS

1.2MPAGE VIEWS

1:27TIME ON SITE

53% 47%

Media Kit 2019

25%RETURNING

75%NEW

DIGITAL DISPLAY RATES & SPECS

AD Unit Dimensions File Size File TypeBig Box 300 x 250 40 KB .gif .jpeg .png

html swf: include flash fileLeaderboard 728 x 90 40 KB .gif .jpeg .png

html swf: include flash fileBillboard 970 x 250 40 KB .gif .jpeg .png

html swf: include flash fileHalf page 300 x 600 40 KB .gif .jpeg .png

html swf: include flash fileMobile 320 x 50 40 KB .gif .jpeg .png

html swf: include flash fileE-newsletter 320 x 250 40 KB .gif .jpeg

Video outstream 16:9; 15-30sec 15MB .mov or .mp4

Video pre roll 16:9; 15-30sec 15MB .mov or .mp4

Size Rate Descriptions

Display ads $20 CPM Standard IAB ad units across desktop, mobile, and tablet.

E-newsletter $1800 Big box ad unit on weekly e-newsletter.

Video outstream $20 CPM In-article video that is auto played when viewed.

Video pre roll $29 CPM Video advertising placed within the traditional video stream, before another video.

Branded editorial $2,800 each

Integrate your brand within custom content on cottagelife.com. Custom editorial buy includes roadblock of ad units of page on site. Includes 100,000 impressions of content amplification across social channels(i.e. Facebook).

WE COVER: ENTERTAINING ,

DESIGN & DIY,REAL ESTATE, RENTALS OUTDOORS AND MORE!

Media Kit 2019

Media Kit 2019 Photo by: Becky Inglis

Media Kit 2019

BONNIER DIGITAL AUDIENCES

Media Kit 2019

Bonnier Corp. is one of the largest special- interest publishing groups in America, with more than 30 multi-channel brands representing a range of passion categories.

Bonnier’s outdoor enthusiast brands are a perfect complement to Cottage Life. Through our exclusive partnership, we can extend your digital buy to reach new audiences while they are enjoying content from trusted brands suchas Field & Stream, Boating, Popular Science, and Outdoor Life.

Media Kit 2019

OUR CONSUMER SHOWS

68,000+ANNUAL REACH

We bring the best of cottage country to the city at the Cottage Life Show, the ultimate one-stop shop for all things cottage. Ourshows include a wide range of exhibitors showcasing docks, boats, building products, septic systems, sporting goods, furniture, heating equipment, landscape products, and more.

Plus, our thousands of attendees can interact with our sponsors up- close through several customized feature areas that focus on the fun of cottaging.

March 26-29, 2020International Centre, Toronto

April 17-19, 2020EY Centre, Ottawa

April 31- May 2, 2020Expo Centre, Edmonton

October 18-20, 2019International Centre, Toronto

LET US CREATEA CUSTOM SPONSORSHIP PACKAGE

FOR YOUR BRAND

INCREASE VISIBILTY

+ ENGAGE

DIRECTLY WITHCUSTOMERS

Photos by: Robert Horton

Media Kit 2019

CUSTOM CONTENT PRODUCTION

Our in-house social and content agency, Blue Ant Plus, can work with you to create custom content for your brand.

About Blue Ant Plus

Our goal is simple: work tirelessly to understand your brand and audience, then develop content to connect with people in a truly meaningful way. We live for big ideas, shareable storytelling, and working together to solve your toughest creative challenges.

From Instagram to YouTube and everything in between, we put compelling content in front of people who want to see it and love it. Don’t have an idea? We’ll come up with one. Have an idea, but don’t know how to get it made and seen? We do that too.

Media Kit 2019

At the heart of every great idea is research and insights. We stay current with the latest trends and

use social listening tools to inform our strategy.

Our in-house creative and production team will bring your brand message to life through videos, GIFs,

cinemagraphs, written editorial, and more. Everything is made specifically for the platform it’s living on.

Our digital experts will amplify your content to make sure it’s seen, heard, and engaged with. We are

constantly testing and optimizing so we maximize every penny to get the best results for your brand.

STRATEGY + CONTENT STORIES + PRODUCTION AMPLIFICATION + OPTIMIZATION

Photo by: Jeremy Kohm

TV AUDIENCE PROFILE

Main shoppers for their household (Index 139), nearly half (42%) spend $150 on groceries weekly

Spent $5,000+ on home improvements/ past 2 years (Index 133) and $500+ on gardening supplies/past year (Index 117)

Enjoyed spirits (Index 111), wine (Index 119) and coolers (Index 138) in the past week

Spent $30K+ on their most recently purchased vehicle (Index 124)

29% more likely to purchase a vehicle in the next year

7.8MANNUAL TV

REACH

1 in 5HAVE A HOUSEHOLD

INCOME OF

$100,000+$79.5KAVERAGE HHI*53%47%

Source: Numeris, Total Canada, 8/28/2017 - 5/28/2018, Comp% and Index based on Ind2+, CumRch(000) *Vividata Summer 2018 Readership and Product Database, National, 12+

Media Kit 2019

Media Kit 2019

CONTACTS

Rosemary MunroeDirector, Sales + 360 Brand [email protected]

Mylène TomkinNational Account Manager + 360 Brand [email protected]

Wendy-Ann DerbyshireWestern Sales Manager, Cottage Life Magazine + Edmonton [email protected]

Mark BoxerOasis MediaNational Print Sales + 360 Brand [email protected]

Other General Sales [email protected]

Photos by: Val Fournier

Media Kit 2019

mailto:[email protected]






photo by: stephen saint media kit 2019 - cottage...

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