cory von wallenstein: the future of internet performance

The Future of Internet PerformanceAugust 7, 2013

Cory von WallensteinChief Technical Officer

@cvwdyn

http://www.linkedin.com/company/dyn

http://www.facebook.com/Dyn

http://twitter.com/dyninc

http://www.youtube.com/dyninc

Pg. 2 The Future of Internet Performance @cvwdyn






2023






Premise OneA New

Generation of Mobile Users






Premise TwoA New Era ofGlobal Users






“A frying squirrel took out half of our Santa Clara data center two years back,”- Mike Christian, Yahoo






“Squirrel chews account for a whopping 17% of our damages so far this year! But let me add that it is down from 28% just last year and it continues to decrease since we added cable guards to our plant.”, Fred Lawler, Level(3)






Slow is theNew Downtime






Charts and data from:






Premise Three

Down = 0Slow = $

Fast = $$$






“Wired people should know something about wires”- Neal Stephenson, quoted in Andrew Blum’s TED Talk What is the Internet, Really?






Speed of light299,792.458 km/second(in a vacuum)

Theoretical RTT~40ms

Real RTT~90ms






How do you compete?• Mobile, Global, Expect Fast• Architect for it– Attend Velocity, Surge. Connect & learn.– Leverage cloud where it makes sense.

• Layer on and evolve toward it– Inline optimization, easy wins






Most Important• Decide what you want to be better at than

everyone else… focus on building that, buy the rest.

• Core, competitive advantage.• Be bold. Do epic $#1^.






Questions?Credits:• Top cell phones of 2003

– http://asia.cnet.com/top-cell-phones-of-2003-39163062.htm• How 20 popular websites looked when they launched

– http://www.telegraph.co.uk/technology/6125914/How-20-popular-websites-looked-when-they-launched.html

• Baby works iPad perfectly– https://www.youtube.com/watch?v=MGMsT4qNA-c

• A magazine is an iPad that does not work– https://www.youtube.com/watch?v=aXV-yaFmQNk

• Spotlight on Africa – Mobile Statistics and Facts 2012– https://www.youtube.com/watch?v=0bXjgx4J0C4

• The Internet is Down… Again– http://www.youtube.com/watch?v=bATN8J96AFM

• Frying squirrels– http://www.datacenterknowledge.com/archives/2012/07/09/

outages-surviving-electric-squirrels-ups-failures/

• Squirrel chews

– http://blog.level3.com/level-3-network/the-10-most-bizarre-and-annoying-causes-of-fiber-cuts/

• KISSMetrics– http://blog.kissmetrics.com/loading-time/?wide=1

• LinkedIn App– http://www.youtube.com/watch?v=k32xyP3KuWE

• Clouds– http://www.flickr.com/photos/notaperfectpilot/8119088205/

• TED Talk: What is the Internet, Really?– http://www.ted.com/talks/

andrew_blum_what_is_the_internet_really.html• Cogent Network Map

– http://www.cogentco.com/files/images/network/network_map/networkmap_global_large.png





cory von wallenstein: the future of internet performance

Technology