corvelle drives concepts to completion making the case for master data management gas & oil expo...
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Corvelle Drives Concepts to Completion
Making the Case forMaster Data Management
Gas & Oil ExpoJune 2011
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Corvelle Drives Concepts to Completion
Yogi SchulzBiography
Partner in Corvelle Consulting Information technology related management consulting Microsoft Canada columnist & CBC Radio host PPDM Association board member Industry presenter:
– Project World - 4 years– CIPS Informatics - 7 years– PMI - Information Systems SIG - 2 years– Convergence - 4 years– PPDM Association - several years
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PresentationOutline
Objectives Value of MDM MDM Business Benefits MDM Program Scoping Themes Selling the MDM Program Conclusions Recommendations
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Master Data ManagementDefined
Master data management (MDM) comprises a set of processes and tools that consistentlydefines and manages the non-transactional data of an organization
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Problem
Benefits case for MDM is not well understood
MDM is not well sold
Before I make my drilling decision, show me those
meaningless statistics again
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PresentationObjectives
Understand the business case for MDM
Learn how to effectively sell MDM
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Value of MDM
Enable business intelligence applications Assure single source of truth Improve data accessibility Reduce data
cleaning effort
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MDM Opportunity Evaluation
Reduce risk:– Pick winners– Avoid losers
Evaluate more scenarios:– producing asset
acquisition– pool development– well design
Revenue
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MDM Operational Effectiveness
Volumetric accuracy:– exploitation decisions
Cost accuracy:– production optimization
Agreement accuracy– acquisition and
divestiture decisionsCosts
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MDM Business BenefitsOperational
Oil & gas producer requirement
MDM contribution
Increase revenue from ensuring accuracy and completeness
VolumetricsBilling of processing feesJoint venture invoices
Improve operational efficiency
Cost dataBusiness processesData quality
Increase regulatory compliance
Consistent data collectionReporting data
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MDM Business BenefitsStrategic
Oil & gas producer requirement
MDM contribution
Improve organization agility
Rapid access to impact analysis data
Improve decision making Data qualityData integration
Accelerate cycle times Data accessibility
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MDM Technical Benefits
Oil & gas producer requirement
MDM contribution
Reduce the cost of business processes
Data duplicationData quality
Improve information management efficiency
Share and analyze infoData integrationRedundant data management activities
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MDM ProgramScoping Themes
Themes– Geographic Area Coverage– Reservoir Type Coverage – Functionality Features– Asset Life Cycle Coverage
Criteria– Business benefit– Complexity
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Selling the MDM Program
Focus on business benefits Project sponsor leads the selling Highlight impacts of recent data quality
shortcomings Avoid references
to technology Don’t over-promise
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Conclusions
MDM programs offer significant benefits to oil & gas producers
MDM programs have been hampered by:– Poor business cases– Focus on technical benefits– Grandiose scope
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Recommendations
Create a clear business case Have the project sponsor
present Develop an MDM program of
several releases
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Questions &Discussion
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Can you help usmake the case
for MDM?Pleasefill out
evaluationform
Corvelle Drives Concepts to Completion
Making the Case forMaster Data Management
Corvelle Consulting300, 400 - 5 Ave. S. W.Calgary, Alberta T2P 0L6Phone: (403) 249-5255E-mail: [email protected]: www.corvelle.com
Yogi SchulzPartner of Corvelle ConsultingInformation technology related
management consultingMicrosoft Canada columnist & CBC
Radio hostIndustry presenterPPDM Association board member
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Bibliography
Building a robust business case for high quality master data– Andy Haler, February 2010– http://www.manjeetss.com/articles/MDM/InfoDifference_Quality_Master_Data.pdf
Building the Business Case for Master Data Management– CapGemini, Informatica, May 2011– http://storage.vuzit.com/public/33cv7/Building_the_Business_Case_for_Master_Data_Management__MDM
_.pdf
The business case for master data management– Mark Smith, January 2007– http://
www.ventanaresearch.com/uploadedFiles/The%20Business%20Case%20for%20Master%20Data%20Management.pdf
E&P Prospect to Spud Life Cycle Solution– ESRI Petroleum User Group – 2010– http://proceedings.esri.com/library/userconf/pug10/papers/samsons_integrated_prospect_to_spud_well_lif
ecycle_managment_system.pdf The International Conference on Information Quality (ICIQ)
– http://www.iciq2010.org/ Making the Business Case for Master Data Management
– Amol Patil, August 28, 2008– http://advice.cio.com/infonitive/making_the_business_case_for_master_data_management_mdm19
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Bibliography
Master Data Management Benefits, May 21, 2011– http://www.mdmsource.com/master-data-management-benefits.html
Master Data Management for the Masses of Data– InfoTech, February 24, 2009
MIT IQ Industry Symposium (IQIS)– http://www.eriqlab.org/mit/index.html
Monetizing Data Management– http://erwin.com/uploads/erworld/Monetizing%20Data%20Management_09162010.pdf
P2 Energy Solutions - integrated well lifecycle management tools– http://www.p2energysolutions.com/well-lifecycle
Positioning Master Data Management for Success– Yogi Schulz, 27 October 2010– http://corvelle.com/presentations/ppdm/positioning.html
PPDM master data at heart of Oracle’s Digital Oilfield - February 2008– http://www.ppdm.org/community/PPDM_data_at_heart.html
Staying Relevant in Today’s Changing Data Management Environment– http://erwin.com/events/detail/staying_relevant_in_todays_changing_data_management_environm
ent/
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MDM Adoption Reasons
• Reduce time spent in reconciling data from disparate sources
• Assign accountability for the quality of information
• Unable to determine which spreadsheet had correct data
• Respond to rising costs of errors in data
• 33 percent
• 17 percent
• 12 percent
• Not specified
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Corvelle Drives Concepts to CompletionCorvelle Drives Concepts to Completion