corsair brand guidelines 2009 · corsair brand guidelines 12 2009 the corsair logo : color guide...

CORSAIR BRAND GUIDELINES 2009

CONTENTS

© CORSAIR Revision 1

C O R S A I R B R A N D G U I D E L I N E S

2

2009

An Introduction to Corsair 3

The Corsair Logo : Vertical 4

The Corsair Logo : Horizontal 5

The Corsair Logo : Clear Space Guide 6

The Corsair Logo : Color Guide 8

The Corsair Logo : Improper Use 13

Corsair : Corporate & Brand Colors 14

Corsair Typography : Print 15

Corsair Typography : Web 16

Product Guide : Obsidian Series™ 800D 17

Product Guide : Corsair Cooling™ Hydro Series H50 18

Product Guide : Corsair Cooling™ Air Series 19

Product Guide : Corsair Cooling™ Ice Series 20

Product Guide : Dominator™ 21

Product Guide : Dominator™ GT 22

Product Guide : XMS2 23

Product Guide : XMS3 24

Product Guide : Flash Voyager® 25

Product Guide : Flash Voyager® GT 26

Product Guide : Flash Voyager® Mini 27

Product Guide : Flash Voyager® Port 28

Product Guide : Flash Survivor 29

Product Guide : Flash Survivor GT 30

Product Guide : Solid-State Drive 31

Product Guide : CX & VX Power Supply 32

Product Guide : TX Power Supply 33

Product Guide : HX Power Supply 34

AN INTRODUCTION TO CORSAIR



3

2009

The Corsair Brand

Corsair has been a leader in the design and manufacture of

high-performance computer components since 1994. Starting out

primarily as a high performance manufacturer of computer memory

modules, Corsair has since evolved into a world leading supplier of

products for desktop and notebook computers. Corsair’s product

range now includes high-efficiency PC power supplies, rapid solid-state

drives, rugged, high-capacity USB flash drives, effective CPU cooling

solutions and premium quality computer chassis, while maintaining its

leadership position as the best high performance memory manufacturer

in the world.

This document outlines a set of guidelines that must be adhered to

when working with the Corsair brand identity. The guidelines must be

used consistently, without deviation, so as not to undermine the identity

of the Corsair brand.

Corsair Brand Values

PERFORMANCE

Not just faster, but more effective, saving you time and improving your

computing experience.

QUALITY

Products built to the highest standards. You don’t compromise and

neither do we.

INNOVATION

Our pioneering spirit delivers exciting products with unique benefits.

INTEGRITY

No marketing benefits, just products that make good on their promises.

CUSTOMER SERVICE AND SUPPORT

Taking care of our customers and treating them with respect.

PRODUCT LINES

CHASSIS

Obsidian Series™ 800D

MEMORY

Dominator™

Dominator™ GT

XMS2

XMS3

FLASH USB

Voyager®

Voyager® GT

Voyager® Mini

Voyager® Port

Survivor

Survivor GT

STORAGE SOLUTIONS

Solid State Drive

COOLING SYSTEMS

Hydro Series

Air Series

Ice Series

POWER SUPPLY

The CX Series

The TX Modular Series

The HX Professional Series



4

2009

In all cases, outlined artwork should be used. Do not recreate the logomark typography.

THE CORSAIR LOGO : Vertical

PR

INT

C 100%M 24%Y 11%K 52%

C 0%M 0%Y 0%K 100%

4C

PP

RIN

T

3025PANTONE

BLACKPROCESS

SP

OT

WE

BH

TM

LW

EB

RG

B

COLOR

000000 005172

R 0G 0B 0

R 0G 81B 114



5

2009


THE CORSAIR LOGO : Horizontal

PR

INT

C 100%M 24%Y 11%K 52%

C 0%M 0%Y 0%K 100%

4C

PP

RIN

T

3025PANTONE

BLACKPROCESS

SP

OT

WE

BH

TM

LW

EB

RG

B

COLOR

000000 005172

R 0G 0B 0

R 0G 81B 114



6

2009


THE CORSAIR LOGO : Clear Space

Clear space is described with x as being half the height of the vertical logo.

The registered trademark is very important. if the logo needs to be smaller than 0.5” squarethen use the horizontal logo.

Never remove the ®.

half x

half x half x

half x half x

x

half x

x

x

x

x

x

x

x



7

2009


THE CORSAIR LOGO : Clear Space

Clear space is described with x as being the height of the horizontal logo.

The horizontal logo should never be used at a size smaller than 0.75” wide..

Never remove the ®.



8

2009

THE CORSAIR LOGO : Color Guide

PRINTPMS 3025

100%C 24%M 11%Y 52%K

PRINT100% BLACK

0%C 0%M 0%Y 100%K

WEBHTML: 005172

RGB: 0R 81G 114B

WEBHTML: 000000

RGB: 0R 0G 0B

REVERSEon any dark background




9

2009


When appearing on a white background, logo must appear in 100% Pantone 3025 or 100% Black.

When appearing on dark colored backgrounds such as Corsair Blue (PMS 3025) or 100% Black, the logo must reverse out.



10

2009


PRINTPMS 3025

100%C 24%M 11%Y 52%K

WEBHTML: 005172

RGB: 0R 81G 114B

PRINT100% BLACK

0%C 0%M 0%Y 100%K

WEBHTML: 000000

RGB: 0R 0G 0B





11

2009


When appearing on a white background, logo must appear in 100% Pantone 3025 or 100% Black.

When appearing on dark colored backgrounds such as Corsair Blue (PMS 3025) or100% Black, the logo must reverse out.



12

2009


You must get corporate approval to place the Corsair logo on a non-approved background color.

If you need to put a Corsair logo on a different color, be it Corsair approved or otherwise, use only a black or white logo.Choose the best contrast, see examples below.

Never use the Corsair Blue (Pantone 3025), or any other color logo, in these instances.



13

2009

THE CORSAIR LOGO : Improper Use

Do not rearrange theconfiguration of the logo.

Do not alter the size ofthe logo’s indivdual

elements.

Do not place a Corsair blue logo (PMS 3025) on

anything but a white background.

Do not distort, stretch, orskew the logo in any way.

Do not place the logo on abackground that is busy,

distracting or offers poor contrast.

Do not crowd the logo withother elements. Adhere to the clear-space guidelines

detailed in this manual.

Do not colorize the logo. Do not place the logoat an angle.

Do not reproduce the logowith a drop shadow or any

other “special effect”.

Do not reproduce the logoas a tint or gradient.

Do not reverse a portion of the logo.

Do not compromise theshape, or approved colors

of the logo in any way.



14

2009

CORSAIR : Corporate and Brand Colors

CORSAIRBLUE

C 100%M 24%Y 11%K 52%

PROCESSBLACK

C 0%M 0%Y 0%K 100%

DOMINATORBLUE

C 55%M 24%Y 2%K 8%

CORSAIRSILVER

C 0%M 0%Y 0%K 40%

CLASSICPURPLE

C 0%M 44%Y 50%K 0%

HIGHLIGHTRED

C 0%M 100%Y 100%K 0%

HIGHLIGHTYELLOW

C 0%M 0%Y 100%K 0%

PRIMARY COLOR PALETTE SECONDARY COLOR PALETTE

FO

UR

CO

LO

RP

RO

CE

SS

SP

OT

CO

LO

RC

OA

TE

DS

PO

T C

OL

OR

UN

CO

AT

ED

PR

INT

WE

B

3025cPANTONE

BLACKPROCESS

8182cPANTONE

877cPANTONE

8182cPANTONE

877cPANTONE

2577cPANTONE

485cPANTONE

YELLOWPANTONE

3025uPANTONE

BLACKPROCESS

2577uPANTONE

485uPANTONE

YELLOWPANTONE

HE

XA

DE

CIM

AL

RG

B

005172 000000 4D6EA0 A47CC9 D52B1E FEDF00

R OG 81B 114

R OG 0B 0

R 77G 110B 160

R 164G 124B 201

R 213G 43B 30

R 254G 233B 0

999999

R 153G 153B 153



15

2009

CORSAIR TYPOGRAPHY : Print

Gotham Light

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789

Gotham Light Italic


Gotham Book


Gotham Book Italic


Gotham Medium


Gotham Medium Italic

abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ0123456789

Gotham Bold


Gotham Bold Italic

abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ0123456789

Gotham Condensed Light


Gotham Condensed Book


Gotham Condensed Medium


Gotham Condensed Bold


PRIMARY TYPEFACES

SUPPORTING/SECONDARY TYPEFACES



16

2009

CORSAIR TYPOGRAPHY : Web

Arial RegularABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789

Arial ItalicABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789

Arial BoldABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789

Arial Bold ItalicABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789

PRIMARY TYPEFACES

PRODUCT GUIDE : Obsidian Series™ 800D

TYPEFACE

PR

INT

Gotham Bold


Gotham Bold Italic



C O R S A I R B R A N D G U I D E L I N E S 2009

C 0%M 0%Y 0%K 40%

C 55%M 24%Y 2%K 8%

C 0%M 0%Y 0%K 100%

4C

PP

RIN

T

K 40%PROCESS

8182PANTONE

BLACKPANTONE

SP

OT

WE

BH

TM

L

COLOR

000000

WE

B R 0G 0B 0

999999

R 99G 99B 99

4D6EA0

R 77G 110B 160

17

RG

B

PRODUCT GUIDE : Corsair Cooling™ Hydro Series H50

TYPEFACE

PR

INT

Gotham Bold




C 0%M 0%Y 0%K 40%

C 55%M 24%Y 2%K 8%

C 0%M 0%Y 0%K 100%

4C

PP

RIN

T

K 40%PROCESS

8182PANTONE

BLACKPANTONE

SP

OT

WE

BH

TM

L

COLOR

000000

WE

B R 0G 0B 0

999999

R 99G 99B 99

4D6EA0

R 77G 110B 160

18

RG

B

PRODUCT GUIDE : Corsair Cooling™ Air Series

TYPEFACE

PR

INT



C 0%M 0%Y 0%K 40%

C 55%M 24%Y 2%K 8%

C 0%M 0%Y 0%K 100%

4C

PP

RIN

T

K 40%PROCESS

8182PANTONE

BLACKPANTONE

SP

OT

WE

BH

TM

L

COLOR

000000

WE

B R 0G 0B 0

999999

R 99G 99B 99

4D6EA0

R 77G 110B 160

19

Gotham Bold


RG

B

PRODUCT GUIDE : Corsair Cooling™ Ice Series

TYPEFACE

PR

INT



C 0%M 0%Y 0%K 40%

C 55%M 24%Y 2%K 8%

C 0%M 0%Y 0%K 100%

4C

PP

RIN

T

K 40%PROCESS

8182PANTONE

BLACKPANTONE

SP

OT

WE

BH

TM

L

COLOR

000000

WE

B R 0G 0B 0

999999

R 99G 99B 99

4D6EA0

R 77G 110B 160

20

Gotham Bold


RG

B

PRODUCT GUIDE : Dominator™

TYPEFACE

PR

INT



C 0%M 0%Y 0%K 40%

C 55%M 24%Y 2%K 8%

C 0%M 0%Y 0%K 100%

4C

PP

RIN

T

K 40%PROCESS

8182PANTONE

BLACKPANTONE

SP

OT

WE

BH

TM

L

COLOR

000000

WE

B R 0G 0B 0

999999

R 99G 99B 99

4D6EA0

R 77G 110B 160

21

Gotham Bold


Global Small Capitals (modified)


RG

B

Gotham Bold


Global Small Capitals (modified)


PRODUCT GUIDE : Dominator™ GT

TYPEFACE

PR

INT



C 0%M 0%Y 0%K 40%

C 0%M 100%Y 100%K 0%

C 0%M 0%Y 0%K 100%

4C

PP

RIN

T

K 40%PROCESS

199PANTONE

BLACKPANTONE

SP

OT

WE

BH

TM

L

COLOR

000000

WE

B R 0G 0B 0

999999

R 99G 99B 99

739ABC

R 77G 110B 160

22

RG

B

PRODUCT GUIDE : XMS2

TYPEFACE

PR

INT



C 0%M 0%Y 0%K 40%

C 55%M 24%Y 2%K 8%

C 0%M 0%Y 0%K 100%

4C

PP

RIN

T

K 40%PROCESS

8182PANTONE

BLACKPANTONE

SP

OT

WE

BH

TM

L

COLOR

000000

WE

B R 0G 0B 0

999999

R 99G 99B 99

4D6EA0

R 77G 110B 160

Gotham Bold


23

RG

B

PRODUCT GUIDE : XMS3

TYPEFACE

PR

INT



C 0%M 0%Y 0%K 40%

C 55%M 24%Y 2%K 8%

C 0%M 0%Y 0%K 100%

4C

PP

RIN

T

K 40%PROCESS

8182PANTONE

BLACKPANTONE

SP

OT

WE

BH

TM

L

COLOR

000000

WE

B R 0G 0B 0

999999

R 99G 99B 99

4D6EA0

R 77G 110B 160

Gotham Bold


24

RG

B

PRODUCT GUIDE : Flash Voyager®

TYPEFACE

PR

INT



C 0%M 0%Y 0%K 40%

C 0%M 0%Y 100%K 0%

C 0%M 0%Y 0%K 100%

4C

PP

RIN

T

877PANTONE

YELLOWPANTONE

BLACKPANTONE

SP

OT

WE

BH

TM

L

COLOR

000000

WE

B R 0G 0B 0

999999

R 99G 99B 99

Gotham Bold


FF Rosetta Bold Italic (modified)

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

0123456789

25

FEDF00

R 254G 233B 0

2 C

OL

OR

on

BL

AC

K2

CO

LO

R o

n W

HIT

E1 C

OL

OR

on

WH

ITE

1 CO

LO

R a

ltern

ativ

e

RG

B

PRODUCT GUIDE : Flash Voyager® GT

TYPEFACE

PR

INT



C 0%M 0%Y 0%K 40%

C 0%M 100%Y 100%K 0%

C 0%M 0%Y 0%K 100%

4C

PP

RIN

T

877PANTONE

485PANTONE

BLACKPANTONE

SP

OT

WE

BH

TM

L

COLOR

000000

WE

B R 0G 0B 0

999999

R 99G 99B 99

Gotham Bold





0123456789

26

D52B1E

R 213G 43B 30

2 C

OL

OR

on

BL

AC

K2

CO

LO

R o

n W

HIT

E1 C

OL

OR

on

WH

ITE

RG

B

C 0%M 0%Y 100%K 0%

YELLOWPANTONE

FEDF00

R 254G 233B 0

PRODUCT GUIDE : Flash Voyager® Mini

TYPEFACE

PR

INT



C 0%M 0%Y 0%K 100%

4C

PP

RIN

T

BLACKPANTONE

SP

OT

WE

BH

TM

L

COLOR

000000

WE

B R 0G 0B 0

Gotham Bold





0123456789

27

RG

B

C 0%M 0%Y 0%K 40%

C 0%M 0%Y 100%K 0%

877PANTONE

YELLOWPANTONE

999999

R 99G 99B 99

FEDF00

R 254G 233B 0

PRODUCT GUIDE : Flash Voyager® Port

TYPEFACE

PR

INT



C 0%M 0%Y 0%K 100%

4C

PP

RIN

T

BLACKPANTONE

SP

OT

WE

BH

TM

L

COLOR

000000

WE

B R 0G 0B 0

Gotham Bold





0123456789

28

RG

B

PRODUCT GUIDE : Flash Survivor

TYPEFACE

PR

INT



C ––%M ––%Y ––%K ––%

C 0%M 0%Y 100%K 0%

C 0%M 0%Y 0%K 100%

4C

PP

RIN

T

8485PANTONE

YELLOWPANTONE

BLACKPANTONE

SP

OT

WE

BH

TM

L

COLOR

000000

WE

B R 0G 0B 0

––––––

R –––G –––B –––

Gotham Bold


Gotham Bold


Flightcase Regular


FEDF00

R 254G 233B 0

CHECK

CHECK

CHECK

29

RG

B

PRODUCT GUIDE : Flash Survivor GT

TYPEFACE

PR

INT



C 0%M 0%Y 100%K 0%

C 0%M 0%Y 0%K 100%

4C

PP

RIN

T

YELLOWPANTONE

BLACKPANTONE

SP

OT

WE

BH

TM

L

COLOR

000000

WE

B R 0G 0B 0

Gotham Bold


Gotham Bold


Flightcase Regular


FEDF00

R 254G 233B 0

C 0%M 100%Y 100%K 0%

485PANTONE

D52B1E

R 213G 43B 30

30

RG

B

PRODUCT GUIDE : Solid-State Drive

TYPEFACE

PR

INT



C 0%M 0%Y 0%K 40%

C 0%M 0%Y 0%K 100%

4C

PP

RIN

T

877PANTONE

BLACKPANTONE

SP

OT

WE

BH

TM

L

COLOR

000000

WE

B R 0G 0B 0

999999

R 99G 99B 99

Gotham Book


Gotham Bold


PERFORMANCE SERIES 128GB

Solid-State DriveSolid-State Drive

EXTREME SERIES 128GB

WARRANTY VOID IF REMOVED • P/N 47-00211A

STORAGE SOLUTIONS

31

RG

B

40

0W

PRODUCT GUIDE : VX and CX Power Supply

TYPEFACE

PR

INT

VX450



C 0%M 0%Y 0%K 100%

4C

PP

RIN

T

BLACKPANTONE

SP

OT

WE

BH

TM

L

COLOR

000000

WE

BH

TM

L

R 0G 0B 0

United Sans Serif Regular Black


United Sans Serif Regular Bold


Gotham Bold


C 50%M 0%Y 100%K 0%

376PANTONE

66CC33

R 102G 204B 51

VX550

C 0%M 50%Y 100%K 0%

COLOR

151PANTONE

FF9933

R 255G 153B 51

32

C 0%M 0%Y 0%K 40%

PRINT 4CP PRINT SPOT WEB HTML WEB RGB

877PANTONE

999999R 99G 99B 99

C 0%M 0%Y 100%K 0%

YELLOWPANTONE

FEDF00

R 254G 233B 0

PRODUCT GUIDE : TX Power Supply

TYPEFACE

PR

INT



C 0%M 0%Y 0%K 100%

4C

PP

RIN

T

BLACKPANTONE

SP

OT

WE

BH

TM

L

COLOR

000000

WE

B R 0G 0B 0





Gotham Bold


33

RG

B

PRODUCT GUIDE : HX Power Supply

TYPEFACE

PR

INT



C 0%M 0%Y 0%K 100%

4C

PP

RIN

T

BLACKPANTONE

SP

OT

WE

BH

TM

L

COLOR

000000

WE

B R 0G 0B 0





Gotham Bold


C 55%M 24%Y 2%K 8%

8182PANTONE

4D6EA0

R 77G 110B 160

34

RG

B

2009


© 2009 Corsair.The Corsair logo and all logos featured in the Corsair Brand Guidelines are the property of Corsair. All other names and products are trademarks of their respective owners.

DOCUMENT NUMBER: 49-00062A

corsair brand guidelines 2009 · corsair brand guidelines 12 2009 the corsair logo : color guide...

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