LOGO: Soul of Brand

Logo’s of Brands

What is a LogoA Logo is a design or image or picture or name by

which a brand is recognized. A logo is the identity

of the company or organization.

Logo is visual watermark to the identity of a

company’s product. A Logo is used on

letterheads, packaging's, broachers as well as on

the product itself.

Features of a LogoFeatures of a Logo can be described as:

A logo must be describable.

It is easily memorable.

It should be simple and immediate impeccable.

A logo should look equal good on any device and on any kind of print material.

A logo should be relevant to your practice.

A logo should be impactful.

Process of Logo Design Design Information: The first step of logo design is to get the information about the Logo from the client. The Information like as-

o Target Information o Massage Objectiveo Existing Design Information if any

Research: After getting the Logo Design information the next step is to conduct the research about the organization and also to find out the new trends in the market.

Cont…

To Build the Logo Design Concept: Here, You build a Logo

Design Concept on the basis of your research and information. It

will work as a base for you Final Logo Design. Here, you need to

make sure that your logo concept must match with your Design

Information.

Feedback and Review: Now, there is need to share it with

your partner, colleagues and with other designers. And ready to

get the feedback and review about your concept design.

Contd…

Final Design and Presentation: Now, it’s time to finalize

your Design and to give final presentation to your client. Here

you need to explain each and everything to the customers.

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