corporate style and branding guide - gurtam · 2016. 10. 5. · branding guide the art of seeing...
TRANSCRIPT
Corporate Style andBranding Guide
the Art of Seeing Beyond
x
x
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3/2x
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Logo protective field
Geometry and protective field of Gurtamgraphic element and logo
the Art of Seeing Beyond
Wialon logo geometry andprotective field
x xx x
x
x
Logo protective field
the Art of Seeing Beyond
Colour options
90%80%70%60%
50%40%30%20%...
the Art of Seeing Beyond
Corporate colors
C0 M97 Y60 K0ED2652
A3DEF9
00608F
R238 G38 B82
C34 M0 Y0 K0
R159 G221 B249
C88 M47 Y9 K24
R0 G96 B144
CCECFCC18 M0 Y0 K0
R204 G236 B251
DB1348C0 M100 Y62 K8
R219 G19 B74
000000C0 M0 Y0 K100
R0 G0 B0
C0 M0 Y0 K100R0 G0 B0
C0 M100 Y62 K8R219 G19 B74
C88 M47 Y9 K24R0 G96 B144
C34 M0 Y0 K0R159 G221 B249
C0 M0 Y0 K80R88 G89 B91
Primary colors:
the Art of Seeing Beyond
Examples of color schemes
Heading 1C0 M100 Y62 K8
C0 M0 Y0 K80
C34 M0 Y0 K0
Text text text text text texttext text text main
Complementaryheading,
Bold
DB1348
58585B
C88 M47 Y9 K24
Link textlinks 00608F
A3DEF9
Heading 1C0 M100 Y62 K8
C0 M0 Y0 K80
C0 M100 Y62 K8
Text text text text text texttext text text main
Complementaryheading,
Bold
58585B
58585B
C88 M47 Y9 K24
Link textlinks 00608F
DB1348
the Art of Seeing Beyond
x
Gurtam firm block
The firm block together with logo includes only the slogan«The Art of Seeing Beyond»
the Art of Seeing Beyond
x
the Art of Seeing Beyond
Wialon firm block
xx
1/4xLorem ipsum1/2x
the Art of Seeing Beyond
In multicolored, bright and aggressive environment
Examples of inappropriate use ofGurtam graphic element and logo
Use of different colors Use of stroke Monochromic sign withoutseparating lines
Geometry deformationUse of transparency
or other effects
the Art of Seeing Beyond
Logo can be used only within the shades of gray
Examples of inappropriate use ofWialon graphic element and logo
Use of stroke
Geometry deformation
In multicolored andaggressive environment
Use of any effects
the Art of Seeing Beyond
Corporate font
Font name: Arial
абвгдежзийклмнопрстуфхцчшщъыьэюя abcdefghijklmnopqrstuvwxyz АБВГДЕЖЗИЙКЛМНОПРСТУФХЦЧШЩЪЫЬЭЮЯ ABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890.:,; ' " (!?) +-*/=
Regular:
абвгдежзийклмнопрстуфхцчшщъыьэюя abcdefghijklmnopqrstuvwxyz АБВГДЕЖЗИЙКЛМНОПРСТУФХЦЧШЩЪЫЬЭЮЯ ABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890.:,; ' " (!?) +-*/=
Narrow:
абвгдежзийклмнопрстуфхцчшщъыьэюя abcdefghijklmnopqrstuvwxyzАБВГДЕЖЗИЙКЛМНОПРСТУФХЦЧШЩЪЫЬЭЮЯ ABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890.:,; ' " (!?) +-*/=
Italic:
абвгдежзийклмнопрстуфхцчшщъыьэюя abcdefghijklmnopqrstuvwxyzАБВГДЕЖЗИЙКЛМНОПРСТУФХЦЧШЩЪЫЬЭЮЯ ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890.:,; ' " (!?) +-*/=
Bold:
абвгдежзийклмнопрстуфхцчшщъыьэюя abcdefghijklmnopqrstuvwxyzАБВГДЕЖЗИЙКЛМНОПРСТУФХЦЧШЩЪЫЬЭЮЯ ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890.:,; ' " (!?) +-*/=
Bold Italic:
абвгдежзийклмнопрстуфхцчшщъыьэюя abcdefghijklmnopqrstuvwxyzАБВГДЕЖЗИЙКЛМНОПРСТУФХЦЧШЩЪЫЬЭЮЯ ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890.:,; ' " (!?) +-*/=
Black:
the Art of Seeing Beyond
Logo minimum sizes
In printed media:
Certification center
5 mm
5 mm2 mm
In electronic media
Certification center
30 px
37 px10 px
the Art of Seeing Beyond
Wialon firm block
Bronze partner Silver partner
Partner
Gold partner
Data center
the Art of Seeing Beyond