CONTENTS

SOCIAL RESPONSIBILITYCSRBOTTOM LINECSR BENEFITS BOTTOM LINECSR INITIATIVES AND EXAMPLESCONCLUSION

Social responsibility is an ethical framework which suggests that an entity, be it an organization or individual, has an obligation to act for the benefit of society at large. 

Duty of every citizen Maintain balance between the economy and ecosystem

EVERYDAY EXAMPLES OF SOCIAL RESPONSIBILITY

Type of Organisation

Examples of socially responsible activities

1 Movie Theatres / Multiplexes / Malls

-Screening of social message films-Special shows for underprivileged groups-Offering table space for NGOs -Adopting a nearby garden / open space and

maintaining it2 Petrol Pumps -Promoting accident awareness,

pedestrian safety -Checking and offering fuel efficiency tips

3 Shops e.g.: Chemists

-Awareness posters of symptoms of different diseases

-Collecting & donating old medicines to charitable hospitals

-Offering discounted medicines for poor patients

4 Private Hospitals -Creating a Patients’ Information Centre & Library

-Encouraging citizens to help accident victims by taking care of legal aspects of accidents / emergency cases

-Displaying “Patients and Doctors Bill of Rights & Responsibilities”

A company’s sense of responsibility towards the community and environment (both ecological and social) in which it operates is CORPORATE SOCIAL RESPONSIBILITY.

THE TRIPLE BOTTOM LINE

WHAT IS BOTTOM LINE ? PEOPLE, PLANET AND PROFIT are known as the triple

bottom line.

PEOPLE PROFITPLANET

PEOPLE People refers to fair labour practices, the community and region where

the business operates. Includes stakeholders, employees, local community

Companies Industry & trade associations

Govt. bodies

NGOsMedia

Researchers, students

Citizens,Investorsshareholders

Space diagram showing different stakeholders

CSR BENEFITS PEOPLE

Promotes medical services Provides good living standard Promotes education Relief in natural calamities Rural development initiative Blood donation and health check-up camp etc.

PLANET

Planet refers to sustainable environmental practices

Afforestation ,social forestry ,check dams ,parks etc. Minimises the carbon footprint Eliminating waste by recycling or innovative actions Animal care Promotes sustainable sources of energy

CSR BENEFITS PLANET

 Profit is the economic value created by the organization after deducting the cost of all inputs, including the cost of the capital 

CSR INCREASES PROFIT Provides better facilities to stakeholders More people wish to work in that firm Firm will get more talented employees Work ability will increase Thus net profit increases Investing slight part of its net profit in turn increases its overall profit

CSR INITIATIVES AND EXAMPLES

INFOSYS TECHNOLOGIES LIMITEDInfosys promoted, in 1996, the Infosys Foundation as a not-for-profit trust to which it contributes up to 1% PAT every year. Additionally, the Education and Research Department (E&R) at Infosys also works with employee volunteers on community development projects

LARSEN & TOUBRO LIMITEDL&T promotes Construction Vocational Training in India by establishing a Construction Skills Training Institute (CSTI) at Manapakkam, Chennai and many other parts which imparts free of cost basic training in farm work, carpentry, masonry, plumbing and sanitary, etc.

THANK YOU