corporate partnership opportunities -...
TRANSCRIPT
CITY OF CHICAGO
26%
WESTERNSUBURB
20%SOUTHERN
SUBURB24%
NORTHERNSUBURB
21.5%
NORTHWESTINDIANA
5% OTHER3.5%
RESIDENCE
Source: Scarborough Chicago 2011 Release 1 (March 2010 – February 2011)
*Scarborough does not track Attendees <18 years of age.
0
.5
1
1.5
2
2.5
3
ATTENDANCE COMPARISON OF CHICAGO’S PROFESSIONAL SPORTS TEAMS
2,194,378
893,462
497,561
878,356
White Sox 2,581,000Bulls 909,000Bears 498,000Hawks 522,000Combined 1,929,000
Annually, the White Sox sell approximately the same number of regular season tickets as the Bears, Blackhawks and Bulls combined – and continue to be a top Chicago sports attraction.
White Sox televiSion vieWerShip
AFRICAN AMERICAN
10.5%
CAUCASIAN66%
HISPANIC15.5%
ASIAN5% OTHER
3%
ETHNICITY
POST GRADUATE WORK OR DEGREE
19.5%
SOME COLLEGE30.5%
COLLEGE GRADUATE
21%
HIGH SCHOOL GRADUATE
20%
OTHER9%
< $25K5.5%
$25-49K18.5%
$50-99K37%
$100 - 249K32%
$250K +7%
EDUCATIONINCOME
FEMALE44%
MALE56%
GENDERAGE
White Sox AttenDee DeMoGrAphiCS
18-2417%
55+17%
25-5466%
*Based on 2010 regular season attendance of each team.
Source: espn.com
Chicago White Sox
333 West 35th Street
Chicago, IL 60616
312.674.1000
whitesox.com/sponsorship
For more information call 312-674-1000
or visit whitesox.com/sponsorship
CORpORATE pARTNERSHIp
2012
Our goal is to develop “best fit” partnerships with
companies and organizations looking to reach our
passionate fan base. We strive to provide the very
best service and activation of these sponsorships to
ensure a valuable return for those who invest in the
Chicago White Sox.
– Chicago White Sox Corporate Partnerships Team
White Sox fans are defined as those who have listened to a White Sox game on the radio, watched a White Sox game on television or attended a White Sox game in the past 12 months.
ToTal Viewers in 2010
ComCast sportsNet 9,731,000(98 Games, Chicago DMA)
WGN-tV/WCIU-tV 7,007,000(54 Games, Chicago DMA)
espN NetWork tV 491,000(3 Games, Chicago DMA)
WFLD-tV (FoX) 862,000(6 Games, Chicago DMA)
WGN amerICa 5,549,000(30 games, National Coverage)
totaL tV reaCh 23,640,000 *TV Viewership for 2011 is estimated to be similar to 2010.
White Sox FAn penetrAtion MAp – ChiCAGo DMA
*Residence locations of White Sox Season Ticket Holders.
74.8% to 100%
57% to 74.7%
47.2% to 56.9%
38% to 47.1%
29.5% to 37.9%
18% to 29.4%
5% to 17.9%
0% to 4.9%
PERCENTAGE OF POPULATION THAT ARE WHITE SOX FANS
opportunitieS
RETAIL pROMOTIONS Drive store traffic through the power of
the White Sox brand with co-branded
materials, player appearances, team
merchandise and customized ticket
promotions providing incentives for
your customers. Nearly 80% of White Sox attendees are more
likely to purchase a product/service if it is from a sponsor of
the White Sox.*
MULTI-CULTURAL MARKETINGTarget a specific group of Sox Fans through annual events such
as Orgullo Sox Night (Sox Pride Night), Polish Heritage Night,
or many others. Additional opportunities exist on our White Sox-
dedicated Spanish-language website (orgullosox.com), our Spanish
radio broadcasts or through our many media outlets.
WHITE SOX/BULLS TRAINING ACADEMYWith over 600 year-round camps and
clinics throughout 150 communities,
the Chicago Bulls/White Sox Training
Academy offers your company unique
grassroots and experiential sponsorship opportunities to directly
engage families and children ages five to eighteen.
SOXFEST
Keep your brand in the minds of
our most passionate fans through a
sponsorship of the annual White Sox
fan convention held over a January
weekend each year.
CHICAGO WHITE SOX CHARITIES Combine your charitable efforts with the Chicago
White Sox through the many events and programs
facilitated by Chicago White Sox Charities to
benefit the community.
SAMpLING Bring your product or service to the ballpark and interact
directly with fans through booth/kiosk space, both inside
and outside U.S. Cellular Field.
HOSpITALITY
Many opportunities exist for your company to treat and incentivize
employees, customers, suppliers or others. Season tickets, Terrace
Suite Nights, Patio Parties, Group Tickets and more can be
incorporated into all partnership packages.
GAME CARDS Advertise to the first 25,000 fans attending every regular season
home game with a sweepstakes entry, coupon or other promotional
offer included on the official game card. 75% of White Sox
attendees are more likely to redeem a company’s coupon or offer
when it is received at a White Sox game.*
MArketinG
opportunitieSMArketinG
opportunitieSLOGO RIGHTS Utilize the White Sox name and/or logo in a
promotional sweepstakes or to advertise your
company’s partnership with the White Sox.
90% of White Sox attendees are more likely
to notice an offer or advertisement when it
contains the White Sox name or logo.*
YOUTH-TARGETED pROMOTIONSReach the youngest core of White Sox fans by sponsoring
the White Sox Kids Club or Southpaw – the official
mascot of the Chicago White Sox. Nearly half of White
Sox attendees have children under the age of 18 in their
household. Connect in a meaningful way with these
passionate, young fans and their parents.
DIGITAL MARKETING Be on the cutting-edge of advertising and market your brand
through U.S. Cellular Field’s digital television networks, Comcast
Cable’s exclusive White Sox OnDemand channel or mobile
advertising opportunities.
Let the power of the White Sox website convey your message to
fans globally through a rotating advertisement, landing-page
sweepstakes or email blast to nearly 300,000 registered users on
whitesox.com. Whitesox.com reaches approximately two million
unique visitors each month during the season with each visitor
averaging four page views per visit.
SpRING TRAININGExpand your brand across the country
via the Spring Training home of the
Chicago White Sox and Los Angeles
Dodgers in Glendale, AZ.
*Source: FanTrak Survey taken by White Sox Attendees, 2011 season
outFielD pAnel
outFielD WAll SiGn
FielD-level rotAtionAl SiGnS DuGout WAllS
pROMOTIONAL GIVEAWAY, pOSTGAME FIREWORKS AND THEME NIGHTS Partner with the White Sox by sponsoring a fun-filled game with
a high-end premium item giveaway, postgame fireworks display
and/or theme night. Ballpark promotions significantly influence
our fans’ decision to attend a White Sox game. Sponsorship
of giveaways, fireworks and theme nights includes great media
support with your company’s name and logo mentioned on
television and radio during several White Sox game broadcasts
as well as a “First Pitch” opportunity and other merchandising.
TITLE SpONSORSHIpS Align your brand to a specific area of the ballpark to generate
tremendous exposure and interact with millions of people
throughout the year. Options could include branding the
Terrace Suites, Club Level, Stadium Club, Patio Area or
becoming our presenting sponsor.
VIDEO BOARD FEATURES Incorporate your brand into the game entertainment by sponsoring
a video board feature between innings. More than 85% of White
Sox attendees watch scoreboard features and participate in the
interactive entertainment between innings.*
l.e.D. BoArDS
AuxiliAry BoArD