corporate manual & guidelines
TRANSCRIPT
Corporate Manual & Guidelines
About Us . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1Corporate Logo . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2Logo Variation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3Color Usage . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5Sencondary color . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6Typefaces . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7Business card . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9Letter head/ Envelope . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10Stationery Mockup . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11Advertisment Poster . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13 Website Page . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14Uniform & ID card . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15 Product Desing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16
Table of Contents
1
About UsLe Tour De France is annual men’s multiple-stage bicycle Founded in 1903 . Our goal is to create a friendly, fun, and safe environment for our participants that lead our customer to a great experienceat the end of the event . Our company islocated in Frances, but we have different locations in North America, but the race only takes place in Europe . Our companyreaches out to that demographic and maintains a connection with our custom-ers by responding to their questions and acknowledging their concerns throughout the website and social media platforms . This reinforces our trustworthiness .
2
Corporate Logo
A logo that tells what they came for; to compete and have fun with friends and family . The abstract icon on top of the logo gives you the feeling that you are riding a bike . And by making emphasis in the world tour gives you an idea of what the target of the event is . Also, bold font that goes with the style of the event . By contrasting font and the icon to inform the public that this is a place to enjoy and have fun .
3
Logo Variations
5
Color UsageBelow is described the family colors for Le Tour De France . All colors have been chosen using the Pantone matching process . The primary colors are the following .
Pantone Yellow UR= 255G= 231B= 0
R= 255G= 255B= 255
R= 255G= 231B= 0
C= 0M= 4 .77Y= 100K= 0
C= 0M= 0Y= 0K= 0
C= 0M= 0Y= 0K= 100
White
Pantone P 179-16 C
6
Secondary ColorsBelow are the secondary family colors for Le Tour De France . All colors have been chosen by using the Pantone matching process . This secondary color only can be used under the circumstances of having a white background . Also, you can play under certain circumstances on design .
Pantone P 40-7 C
R= 243G= 108B= 66
R= 88G= 89B= 91
C= 0M= 72Y= 80K= 0
C= 0M= 0Y= 0K= 80
Grey
7
Typefaces
ObviouslyBlack ItalicBold ItalicSemiboldMediumLight Aa
The typeface based on the logo We decided to go with a type that gives our consumers that rapid feeling . Our typeface reflects the meaning and movement of this event . To Emphasize our brand the typefaces are limited to keep and promote legibility and focus on the design . However, you are allowed to use differents variation of it .
9
Business CardFor our Business Cards for Le Tour De France, we decided to place our logo on the front of the card and in the back we have to place the contact information . The business card is personalized with the name, phone, email, social media, website . and adress . DE
LETOUR
ADAM WHITECHIEF EXECUTIVE OFFICER
WWW.LETOUR.FR
36 W 29TH, NEW YORK, NY 10001
1 (877 ) 486-6021
(877 ) 389-8537
LETOURDEFRANCE
1(877) 555-1234
3 .52
.0
10
Letterhead / Envelope
36 W 29TH NEW YORK NY 10001
WWW.LETOUR.FR1(877) 486-6021
1 (877) 555-1234 [email protected]
DELETOUR
DELE
36 W 29THNEW YORK
NY 10001
8 .5
9 .5
4 .0
11
The pre-printed part of the letterhead and envelope represents the company’s possible division and office . In standards, way by conforming to the currentbranding and marketing plans, quite often incorpo-rate logos and specials typeface . The First letterhead communicates stability and consistency .
11
Stationery Mockup
13
Advertisement Posters
LE TOURBEGINS ARE YOU
READY
108E Edition
2022
4 June
Grand depart, Utrecht
27 June
Champs-elysees Paris
TOUR
DE FRANCE
WWW.LETOUR.FR@LETOURDEFRANCE
LE TOURDE FRANCE RIDE
WITH US
108E Edition
2022
4 June
Grand depart, Utrecht
27 June
Champs-elysees Paris
TOUR
DE FRANCE
WWW.LETOUR.FR@LETOURDEFRANCE
LE TOUR
DE FRANCE LIVE
EXPERIENCE
108E Edition
2022
4 June
Grand depart, Utrecht
27 June
Champs-elysees Paris
TOUR
DE FRANCE
WWW.LETOUR.FR@LETOURDEFRANCE
14
Website Page
15
Uniform & ID card
16
Product Design
THANK YOU!“Nothing compares to the simple pleasure of riding a bike”-John F . Kennedy
