dextra corporate identity guidelines

Dextra Corporate Identity Guidelines

Dextra

01September 2005


Contents

Letter from Chief Executive Officer

The Logo of Dextra

The Logo Usage

Corporate Colour & Colour Usage

Logo Dimension

Approved Typeface

Dextra Company Signature - centered version

Catalogue Front Page

Catalogue Back Page

Business card 1

Business card 2

Letter head

Memo

September 05, 2005 Dear members of Dextra,

As you well know, our group is continuously expanding with more offices and staffs worldwide.

However, one our strength is to keep an image of unity through a

common communication policy. This is why we have updated our Corporate Identity and

Communication Policy enclosed. You will find there all the key parameters of a common image to

outsiders, from the color and font definition to the format of key documents such as letter heads, business cards and catalogues.

To make it efficient and as a group communication policy, these

guidelines are clearly compulsory and we count on your proper follow up of this policy.

Do not hesitate to contact, Ratsulee at Dextra Asia if you have any

question. Thank you all for your cooperation on this matter Jean-Marie PITHON Chief Executive Officer

03September 2005


The Logo of Dextra

Dextra

Dextra Dextra

Dextra's logo is composed of two main elements : the Symbol and Logotype. The Logotype "Dextra" is written in Arial Black. The Symbol cannot be separated from the Logotype.

The Symbol in Black&WhiteK 100K 50The company name (Logotype) K 100

The Symbol in colour pantoneBlue Pantone 293 C Green Pantone 321 C The company name (Logotype) K 100

Corporate Colour & Colour Usage for Printing Press

Corporate Colour & Colour Usage for Electronic Media (on monitor)

Symbol Blue Pantone 293 CProcess ColourC100 M57 Y0 K2

Green Pantone 321 CProcess ColourC100 M0 Y31 K23

Symbol BlueR 0G 72B 182

GreenR 4G 204B 158

H 216°S 100%B 71%

H 165°S 98%B 80%

H 0°S 5%B 15%

LogotypeBlackProcess Colour K100

LogotypeBlackR 39G 37B 37

* Base on Program : Adobe Illustrator 10, Document Colour Mode RGB colour, Color Profile: Adobe RGB (1998)

05September 2005


Corporate Color and Colour Usage

Dextra

06September 2005


Logo Dimension

Arial BlackABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890

Arial RegularABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890

Arial BoldABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890

07September 2005


Approved Typeface

The choice of typography (or font) is as follows:Arial is used for typography pre-printed elements in all doccument forms

For logo and title

For text

or

Dextra Asia Dextra India

Dextra PacificDextra China

Dextra AmericaDextra Manufacturing

Dextra Construction(Middle East Branch)

08September 2005



THE COLOUR

For Process Color (Printing Press)Blue C100 M57 Y0 K2 (Pantone 293C)Green C100 M0 Y31 K23 (Pantone 321C)

For (On Monitor)Blue R0 G72 B182Green R4 G204 B158

TYPEFACE

Arial BlackFont Size 22 pt.leading Auto

Dextra Industry and TransportIndustrial Division

Dextra Industry and TransportTransport Division

09September 2005



THE COLOUR



TYPEFACE


www.dextragroup.com

Supplier of Industrial Services and Solutions

PhotoSize W 170x H 190 mm.


Arial BlackFont Size 20 pt.

leading Auto


Arial BlackFont Size 14 pt.leading AutoBlue C100M57Y0K2for Process Color

15 mm.

20 mm.20 mm.

50 mm.

15 mm.

25 mm.

Blue C100M57Y0K2Green C100M0Y31K23for Process Color (Printing)

Our Main References

PhotoSize W 170x H 190 mm.

Dextra Industry and Transport Co., Ltd.5th Fl. Lumpini 2 Building - 247 Sarasin Road, Pathaumwan Bangkok 10330 THAILANDTel: +662-6519027 Fax: +662-6518006 E-mail: [email protected] Website: www.dextragroup.com


Arial BlackFont Size 26 pt.leading AutoBlue C100M57K2 for Process Color


Arial RegularFont Size 10 pt.leading Auto

Arial BoldFont Size 10 pt.

leading Auto

5 mm.

20 mm. 20 mm.

50 mm.

15 mm.

15 mm.

15 mm.

15 mm.

Blue C100M57Y0K2Green C100M0Y31K23for Process Color (Printing)

Arial BoldFont Size 7 ptLeading 8.5 pt.


Arial RegularFont Size 7 pt

Leading 8.5 pt.


Leading 8.5 pt.

Arial RegularFont Size 5 ptLeading 5.9 pt.


12 mm.

55 mm.

5 mm.

45 mm.

90 mm.

45 mm.

5 mm.

55 mm.

5 mm.

5 mm. 5 mm.40 mm.

90 mm.

40 mm.

5 mm.

Front Page

Back Page

THE COLOUR



Dextra Asia Co., Ltd.5th Floor Lumpini II Building, 247 Sarasin Road Lumpini,

Pathumwan, Bangkok 10330, ThailandTel. +66 (0) 2651-8001, (0) 2651-9027-36 Fax. +66 (0) 2651-8000

E-mail : [email protected] www.dextragroup.com

Jean-Marie PithonChief Executive Officer

Thailand & Southeast AsiaDextra Asia Co., Ltd.Dextra Manufacturing Co., Ltd.Dextra Industry and Transport Co., Ltd.

5/F Lumpini II Building, 247 Sarasin Rd., Lumpini, Pathumwan, Bangkok 10330, ThailandTel. +66 (0) 2651-9027-36 Fax. +66 (0) 2253-5465, (0) 2651-8000 E-mail : [email protected]

IndiaDextra India Pvt. Ltd.Tel. +91 (0) 22-2878 4139, (0) 22-2877 4005Fax.+91 (0) 22-2877 2731 E-mail: [email protected]

Middle East & AfricaDextra Construction (Middle East Branch)Tel. (971) 4-887 1930, (971) 50.454 6264 Fax.(971) 4-887 1931E-mail : [email protected]

ChinaDextra China LimitedDextra Pacific Limited#1901, 19/F Tung Wai Comm. Bldg.109 Gloucester Road, Wanchai Hong KongTel. (852) 2511 8236Fax. (852) 2519 0852

Dextra Building Products (Guangdong) Co., Ltd.Tel. (86-20) 8703 1271 Fax. (86-20) 8703 3281E-mail : [email protected]

USADextra America, Inc.Tel. +1 360 527 0800, +1 360 961 5115Fax.+1 360 527 0801E-mail : [email protected]

Dextra

12September 2005

Dextra Business Card 1





Leading 8.5 pt.


Leading 8.5 pt.

12 mm.

55 mm.

5 mm.

45 mm.

90 mm.

45 mm.

5 mm.

12 mm.

55 mm.

5 mm.

45 mm.

90 mm.

45 mm.

5 mm.

Front Page

Back Page

DBNaraiBoldFont Size 11 ptLeading 9 pt.

DBNaraiBoldFont Size 14 ptLeading 13 pt. DBNarai Regular

Font Size 14 ptLeading 13 pt.

DBNarai RegularFont Size 11 pt

Leading 9 pt.

13September 2005


Dextra Business Card 2

THE COLOUR





Arial BoldFont Size 9 pt.leading Auto

15 mm.

15 mm.

10 mm.

20 mm.

Blue C100M57Y0K2 (Pantone 293C)Green C100M0Y31K23 (Pantone 321C)for Process Color (Printing)

Dextra India Pvt. Ltd.328, C wing,3rd Floor, Durian Industrial Estate,

Goregaon Mulund Link Road, Goregaon (E), Mumbai 400 063.Tel. (91-22) 2878.4139, 2877.4005 Fax. (91-22) 2877.2731

Email: [email protected] www.dextragroup.com

Dextra India

Dextra Asia Arial BlackFont Size 16 ptLeading Auto

K100

K50

All LineK50

dextra corporate identity guidelines

Documents