corporate logos, icons and identity usage...

Corporate Logos, Iconsand Identity UsageGuidelines

October 2011: Version 2.0

2Westcon Group Corporate Identity Guidelines | July 2011: Version 2.0

Contents

The Westcon Group Visual Identity System Overview . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 Typography . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 Substitute Typeface . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5 Ecommerce Typeface . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 Trademark Usage Overview . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7 Trademark & Trade Name Usage Details . . . . . . . . . . . . . . . . . . . . . . . . 8

Corporate and Business Practice Logos Corporate Logos . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9 Logo Colors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10 Color Logo Reproduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11 Black and White Reproduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12 Areas of Isolation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13 Incorrect Logo Usage . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14 Business Practice Logos . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15 Color Reproduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16 B&W Reproduction: 2-color . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17 B&W Reproduction: 1-color . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18 Areas of Isolation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19

Vertical Market Program Logos Vertical Market Program Logos. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20 Color Logo Reproduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21 B&W Reproduction: 2-color . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22 B&W Reproduction: 1-color . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 33

Tools and Services Logos and Icons Tools and Services Logos and Icons. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24 Tools and Services Color Logo Reproduction . . . . . . . . . . . . . . . . . . . . . 25 B&W Reproduction: 2-color . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 27 B&W Reproduction: 1-color . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 28 Areas of Isolation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 29

Email Signature . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30

Boilerplate/Value Proposition . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 31

Contacts . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 32


A refreshed Westcon Group visual identity has been

established to identify and differentiate Westcon Group

and its business practices from its competitors. A visual

identity includes all visual elements such as the corporate

logo, the business practice logos, program logos and

icons, and tools and services logos and icons as well as

logo colors, typefaces and page layouts. The following

identity guidelines provide general standards of logo and

icon usage and will help apply a consistent look and feel

in the design of other materials. This visual consistency

will lead to building memorability and strength in the

Westcon Group brand.

This document details logos and usage of corporate

and business practice brands including Westcon Group,

Comstor, Westcon, Westcon Convergence, and Westcon

Security. Service and Tools logos and icons are also defined

in this document.

The Westcon Group Visual Identity System – Overview


Frutiger Black and Frutiger Black ItalicFrutiger Bold and Frutiger Bold Italic

Frutiger Light is the designated sans serif typeface for body copy.

Frutiger Light can be combined with Frutiger Light Italic to emphasize key messages.

Body copy

Headers

A font family has been selected that will complement

all logos as well as provide multiple weights and styles

to allow for some creativity while retaining a consistent

appearance. Frutiger is the principal font family used in

the Westcon identity. Recommendations for text headers,

subheads and body copy are shown below.

Frutiger Roman and Frutiger Italic

Subheaders

The Westcon Group Font


Arial Black is the substitute typeface for headers

Arial is the substitute sans serif typeface for body copy. Arial can be combined with Arial Italic to emphasize key messages.

Body copy

Headers

Arial Bold is the substitute typeface for subheaders

Subheaders

Substitute Typeface

Specified below is the substitute typeface that is acceptable

for use in cases where the preferred typeface is not available.

A main instance of this is when developing materials with

desktop applications that do not support the principal font

family, such as PowerPoint or Microsoft Word.


Lucida Console Regular

Ecommerce Font

A font family has been selected for ecommerce as shown

below.


Trademark Usage Overview

The TM symbol will be included on all corporate logos for

all business practices, and is to be used in ALL instances,

globally, with the exception of business cards and corporate

wear (polo shirts, fleeces, etc.).

When the company name is included in the copy or text

of a document (brochure, press release, etc.) it will have

the TM in the first reference of each page or major section

of text and in all title, headings, charts, graphs, tables and

pictures.

A “trademark legend” should be used at the bottom or

side of a page at the end of all advertising, promotional

and marketing materials.

a. Trademark legend: “Westcon Group, Westcon, and

Comstor are registered trademarks of Westcon Group,

Inc.“

b. Copyright © 2011 Westcon Group, Inc. All rights

reserved.

The chart on this and the following page offers additional

detailed trademark use guidelines.

Trademarks should only be used as proper adjectives, never as nouns.

Trademarks must be used in a consistent manner, especially those with graphic or design components.

Trademarks are proper adjectives and should be followed by the generic or common descriptive name (the noun) for the product they identify. In text, where the trademark appears multiple times, certain exceptions to this rule are permissible, but should be made only after consulting trademark counsel.

In general, however, the generic name should be used, at a minimum, with the most prominent use of the mark, such as in a headline, and with the first use of the trademark in text. For lengthy text, a good rule of thumb is for the noun to appear with every second or third use of the trademark.

Since trademarks are adjectives only, they should never be used as a noun or a verb, nor be changed in any way, such as pluralized, hyphenated, compounded, abbreviated, contracted, misspelled or made possessive. Likewise, a trademark should never be modified by adding another word before it. Always use trademarks in a consistent manner, avoiding variations and derivatives. This applies both to the use of word marks and the use of design elements in a logo.

WESTCON™ consulting services

COMSTOR™ distribution services

InCOrrECT (use of trademark as a noun and as a plural):

I bought a WESTCON today.

Bring me those WESTCONs.


Trademark and Trade nameUsage Details

This chart offers additional detailed trademark usage guidelines:

Trademarks must be distinguished in print from other words and must appear in a distinctive manner.

A trademark notice should follow use of the mark.

Use a “trademark legend” in every advertisement and promotional piece.

A trademark is not the same as a trade name. Trademarks identify products and services. Trade names identify businesses.

Sample “Master” Trademark Legend and Copyright notice

A trademark should always be used in a manner which will distinguish it from the surrounding text. Preferably, trademarks should appear in all capital letters. Alternatively, use boldface, italics, or other distinctive typestyles (including logostyle), quotation marks, underlining, contrasting color type, initial caps with quotes or, at a minimum, initial caps. The trademark status of a word can also be emphasized through the use of the work “brand” with the mark or other similar phrases emphasizing the proprietary status of the mark.

If a trademark has been registered in the United States, the registration notice symbol ® (used as a superscript) should be used with the mark. The registered notice should never be used if the trademark has not been registered or if it has not been registered for the product or service concerned. If the mark is unregistered, the letters “TM” (also as superscript) should follow the mark, or an asterisk* can be used to refer to a footnote. For unregistered service marks, the letters “SM” may also be used instead.

Where multiple uses of a trademark appear in copy, exceptions to these rules are also permissible. The appropriate notice symbol should be used at the first, most prominent mention of the trademark. In advertising copy and other related materials, use the appropriate trademark notice symbol at the first mention of the mark in the text, at least once per page or major section of text, and in all title, headings, charts, graphs, tables and pictures.

A statement, known as a “trademark legend,” should appear in small type at the bottom or side of the page or at the end of all advertising, promotional, or marketing materials, especially where several different trademarks are mentioned within the text. This legend notifies the reader of the proprietary nature and owner of the trademarks used in the piece, and their registration status. Use of a copyright notice should also be considered in conjunction with the trademark legend.

While a trademark identifies a product or service, a “trade name” identifies the business organization itself (e.g. company, corporation, partnership). The trade name should be used whenever the intended reference is to the organization rather than to a product or service offered by that organization. Often the trade name (or at least the shorthand variant) will be identical to the primary (“house”) trademark, but not always. For example, WESTCON GROUP is both a trademark (for electrolytic systems) and a trade name.

WESTCON GROUP, WESTCON and COMSTOR, are registered trademarks and trademarks of Westcon Group, Inc.

Copyright © 2011 Westcon Group, Inc. All Rights Reserved.

Correct: COMSTOR® COMSTOR™ WESTCON™ WESTCON™ SECURITY WESTCON™ CONVERGENCE WESTCON GROUP™ WESTCON™ BRAND GOLD SEAL® Incorrect: westcon

WESTCON CONVERGENCE™

WESTCON SECURITY™

WESTCON*

* A trademark of Westcon Group, Inc.

WESTCON and COMSTOR are trademarks of Westcon Group, Inc.

Copyright © 2011 Westcon Group, Inc. All Rights Reserved.

Trade Name Examples:

Westcon Group, Inc. Westcon Group


The Westcon Group logotype is the identifier for the

distinct Westcon Group identity. The style is composed of

classic, yet modern typography. The logo must be used in

accordance with the guidelines outlined in the following

pages and may not be recreated, as it is a custom

designed logo. Business practice logos included in this

set of guidelines include: Westcon Group, Westcon,

Westcon Convergence, Westcon Security, and Comstor.

These logos do not have associated icons.

Corporate Logos


Logo Colors

The official color palette for the business practice logos

are comprised of Westcon Blue and Westcon Gray. The

Westcon lettering should be reproduced in blue, while the

business practice lettering should be reproduced in gray.

The rest of the colors are to be used as a complement to

the Westcon Blue and Gray.

Pantone, CMYK and RGB values are provided below

each color to ensure the best reproduction of the colors

in various media.

Please note: The CMYK and RGB formulations have been

matched to the print and screen values of the Pantone colors.

Do not use the Pantone values in applications other than print.

C41 M9 Y12 K0R131 G186 B205

Hex #83BACD

PMS 551

C100 M0 Y0 K0R0 G174 B239Hex #295EA3

PMS Process Cyan

C100 M46 Y0 K70R0 G33 B68

Hex #002144

PMS 2965

C58 M7 Y88 K0R105 G170 B69Hex #69AA45

PMS 7489

C85 M23 Y53 K3R0 G127 B114Hex #007F72

PMS 562

C100 M60 Y0 K20R0 G84 B150Hex #005496

PMS 294

C0 M0 Y0 K40R168 G170 B174

Hex #A8AAAE

Cool Gray 7


Color reproduction

The examples on this page illustrate appropriate color

renditions of the logo. All two-word business practice

logos, including Westcon Group, Westcon Convergence

and Westcon Security should be reproduced in two colors

whenever possible.

Below is an example using the Westcon Group logo. The

same guidelines apply to all Business Practice Logos.

Please note: Do not enclose the business practice logo in a box or shape. Any examples in this document where the logo is shown contained in a box are for display purposes only and are purposed to indicate continuous backgrounds.

2-color: Westcon Blue & Westcon Gray

Reversed 2-color: White and Gray on Westcon Blue background

1-color: Westcon Blue

Reversed 1-color: White on Westcon Blue background


Black and White reproduction

In cases where color cannot be used, the alternate black

and white logo renditions shown here can be used. The

one-color Solid Black or Reversed versions should only

be used in applications where tints of a color cannot be

achieved, such as silk screening.

Please note: Do not include the business practice logos in a box or shape. Any examples in this document where the logo is shown contained in a box are for display purposes only and are purposed to indicate continuous backgrounds.

2-color: Black and Gray (40% black tint)

Reversed 2-color: White and Gray (40% black tint) on black background

1-color: Solid Black

Reversed 1-color: White on Black background


Area of Isolation

An area of isolation is specified to maintain the logo’s

integrity and impact. Allowing distracting elements such

as copy, imagery, or an overly active background pattern

in the specified areas will result in the compromise of the

logo’s legibility.

X equals the measure of the logotype height. The amount

of clear space around the logo should be a minimum of

one X measure.


Do not replace the logo colors.

Do not replace the logo typeface.

Do not enclose the logo within a shape.

Do not place a pattern over the logo.

Do not scale the logo elements out of proportion.

Do not put a distracting background beneath the logo.

Incorrect Logo Usage

In order to maintain a strong visual identity it is critical to

protect the integrity of the logo in all applications. Do not

create variations of the logos. Below are some examples

of incorrect logo usage.

Below is an example using the Westcon Group logo. The

same guidelines apply to all Business Practice Logos.


Business Practice Logos The logos below are the identifiers for the Westcon Group business practices. The logos must be used in accordance with the guidelines outlined in the following pages and must

not be recreated, as they are custom designed logos.

The trademark (™) must always be used in conjunction with the logos, with the exception of business cards and corporate wear ONLY.

16 Westcon Group Corporate Identity Guidelines January 2010: Version 4.0

Please note: Do not enclose the Westcon Group or its business practice logos in a box or shape. Any examples in this document where the logo is shown contained in a box are for display purposes only and are purposed to indicate continuous backgrounds.

2-color: Westcon Blue & Westcon Gray Reversed 1-color: White on Westcon Blue background

Color reproduction

The examples on this page illustrate appropriate color

renditions of the logo. The Westcon Group, Comstor,

Westcon Convergence, Westcon Security, Westcon

Collaboration and Westcon logos should be reproduced

in two colors whenever possible.



Black and White reproduction:2-color

In cases where color cannot be used, the alternate

grayscale logo renditions shown here can be used.

2-color: Black and Gray Reversed 2-color: White and Gray on Black background





and white logo renditions shown here can be used.

These one-color Solid Black or Reversed versions should

only be used in applications where tints of a color cannot

be achieved, such as silk screening.

Reversed 1-color: White on Black background1-color: Solid Black


Areas of Isolation

As an area of isolation has been specified for the Westcon

Group logo, the same has been done for the business

practice logos. Please allow a certain amount of clear

space around the logo to maintain its legibility. Also please

note that only the official tagline as shown on page 14

should intrude within this area.



one X measure.


Vertical Market Program Logos

The logos below are the identifiers for the vertical market

programs. The logos must be used in accordance with

the guidelines outlined in the following pages and must

not be recreated, as they are custom designs. Please

note the Comstor versions are used as samples but other

versions exist.


Westcon Healthcare

Logo:

Color Palette:

RGB: 0,174,239

Hex: #295EA3

CMYK: 100,0,0,0C

RGB: 0,84,150

Hex: #0066CC

PMS: 294C

294U

CMYK: 100,60,0,20C

RGB: 51,51,51

Hex: #333333

PMS: Cool Gray 11C

433U

CMYK: 30,0,0,90 C

30,0,0,95 U

RGB: 204,204,204

Hex: #CCCCCC

CMYK: 0,0,0,37

RGB: 255,255,255

Hex: #FFFFFF

CMYK: 0,0,0,0

Vertical Market Program Logo Brand Specifications

Because the vertical program logos are all in the same

colors and follow the same logo application pattern, we

are showing a sample of Westcon Healthcare only. This

color and branding pattern applies to all the other vertical

program logos.


Please note: Do not include the vertical program logos in a box or shape. Any examples in this document where the logo is shown contained in a box are for display purposes only and are purposed to indicate continuous backgrounds.

Black and White reproduction:2-color (Vertical Market Program)

In cases where color cannot be used, the alternate grayscale

logo renditions shown here can be used.

Below and on the following page is a sample of black and

white using the Westcon versions of the vertical programs.

The exact same pattern applies to the Comstor version.



Please note: Do not include the vertical program logos in a box or shape. Any examples in this document where the logo is shown contained in a box are for display purposes only and are purposed to indicate continuous backgrounds.

Black and White reproduction:1-color (Vertical Market Program)



These one-color Solid Black or Reversed versions should only

be used in applications where tints of a color cannot be

achieved, such as silk screening.



Tools and Services Logos and Icons

These logos and icons are identifiers for Westcon and

Comstor’s Tools and Services offerings. These logos and

icons must be used in accordance with the guidelines

outlined in the following pages. Trademarks are not

used with these logos and icons.

In the following pages, we have samples of one-word

and a two-word tools and services logos for purposes of

showcasing the branding details. Because all tools and

services logos are created using the same color patterns,

this one set of samples should set the pattern of how to

apply color to all these logos. For a complete overview

of Westcon Group’s Tools and Services logos and icons

please reference to the Corporate Identity page on the

Westcon Group Download Center.

Each icon represents the tool or service that it is

associated with.

The primary goal of using icons should be to help the

user absorb and process information more efficiently.

This is usually done by using icons that don’t distract

from the content but rather augment it. Using icons

well enriches even minimal content by giving it more

substance, enabling effective communication without

wordiness. Icons should be used to draw attention to

your content, not to diminish or replace it.

You MAY use the icon only to refer to the tool or service

that the icon represents. The icon can be used with

or without the logo and can be any distance from the

logo. The icon must be used in its entirety and cannot

be manipulated. The (blue) color version of the icon is

recommended. If the color version is not practicable, you

may use a black-and-white version of the icon. The icon

may not be distorted, warped, or displayed in any aspect

ratio except the 1:1 ratio.


Tools and Services Brand Specifications

TeleTrack / Westcon TeleTrack

Logo:

Color Palette:

Color Palette:

RGB: 0,174,239 Hex: #295EA3CMYK: 100,0,0,0C

RGB: 0,174,239 Hex: #295EA3CMYK: 100,0,0,0C

RGB: 51,51,51Hex: #333333PMS: Cool Gray 11C 433UCMYK: 30,0,0,90 C 30,0,0,95 U

RGB: 51,51,51Hex: #333333PMS: Cool Gray 11C 433UCMYK: 30,0,0,90 C 30,0,0,95 U

RGB: 204,204,204Hex: #CCCCCCCMYK: 0,0,0,37

RGB: 204,204,204Hex: #CCCCCCCMYK: 0,0,0,37

RGB: 255,255,255Hex: #FFFFFFCMYK: 0,0,0,0

RGB: 255,255,255Hex: #FFFFFFCMYK: 0,0,0,0


Tools and Services Logos

The logos below are identifiers of Westcon’s Tools and

Service offerings. The logos must be used in accordance

with the guidelines outlined in the following pages and

must not be recreated, as they are custom designed logos.


Please note: Do not include the tools and services logos in a box or shape. Any examples in this document where the logo is shown contained in a box are for display purposes only and are purposed to indicate continuous backgrounds.


In cases where color cannot be used, the alternate

grayscale logo renditions shown here can be used. When

a tool logo is by itself it should be used on only color, only

black or only white. Please refer to the previous and next

page for examples.



Please note: Do not include the tools and services logos in a box or shape. Any examples in this document where the logo is shown contained in a box are for display purposes only and are purposed to indicate continuous backgrounds.




These one-color Solid Black or Reversed versions should

only be used in applications where tints of a color cannot

be achieved, such as silk screening.

Reversed 1-color: White on Black background1-color: Solid Black


Areas of Isolation

As an area of isolation has been specified for the Westcon

Group logo, the same has been done for the tools and

services logos. Please allow a certain amount of clear

space around the logo to maintain its legibility. Also please

note that only the official tagline as shown on page 14

should intrude within this area.



one X measure.


Corporate Brand Specifications

Email SignatureThe recommended corporate email signature is shown below. The guidelines apply to font (Arial), type size (9) and color. The Westcon Group or Comstor logos should be included at the bottom, as appropriate. Obviously, there are situations where country managers or sales people may also want to add accolades or recognition below the signature block. Please have them use these with discretion so that they do not overwhelm or detract from the contact information. The standard format is as follows:

Name Title Westcon Group, Inc./Westcon [Practice area]/Comstor Address Office: +1 XXX XXX XXXX Mobile: +1 XXX XXX XXXX Email: [email protected] OR [email protected]

To add / change your email signature in Outlook, use the following path: Tools -> Options -> Mail Format -> Signatures Final examples are shown below:

_______________________________________________

Nancy Saltzman Senior Vice President, General Counsel & Secretary Westcon Group, Inc. 520 White Plains Road, Tarrytown, NY 10591 Office: +1 914 829 7718 Mobile: +1 914 391 4557 Email: [email protected]

WESTCON, WESTCON GROUP and COMSTOR are registered trademarks and trademarks of Westcon Group, Inc. Copyright © 2011 Westcon Group, Inc. All Rights Reserved.

The information transmitted in this email message and any attachments are solely for the intended recipient and may contain confidential or privileged information. If you are not the intended recipient, any review, transmission, dissemination or other use of this information is prohibited. If you have received this communication in error, please notify the sender immediately and delete the material from any computer, including any copies.



BoilerplateComstorAbout Westcon Group Westcon Group, Inc. is a value added distributor of category-leading unified communications, infrastructure, data center and security solutions with a global network of specialty resellers. The company’s Comstor business unit is a dedicated provider of all Cisco networking, collaboration and data center solutions. Westcon’s teams create unique programs and provide exceptional support to accelerate the business of its global partners. Strong relationships at every level of the Westcon Group organization enable partners to receive support tailored to their needs. From global logistics and flexible customized financing solutions to pre-sales, technical and engineering assistance, the company works with partners to respond with agility and speed to changing market conditions so they can achieve the fastest time to revenue. Westcon Group’s portfolio of market-leading vendors includes: Cisco, Juniper Networks, F5, Microsoft, Avaya, Polycom, RSA, Check Point, and Blue Coat. For more information, please visit www.westcongroup.com or www.comstor.com

WestconAbout Westcon Group Westcon Group, Inc. is a value added distributor of category-leading unified communications, infrastructure and security solutions with a global network of specialty resellers. Westcon’s teams create unique programs and provide exceptional support to accelerate the business of its global partners. Strong relationships at every level of the Westcon Group organization enable partners to receive support tailored to their needs. From global logistics and flexible customized financing solutions to pre-sales, technical and engineering assistance, the company works with partners to respond with agility and speed to changing market conditions so they can achieve the fastest time to revenue. Westcon Group’s portfolio of market-leading vendors includes: Brocade, Cisco, Juniper Networks, F5, Avaya, Polycom, Check Point, and Blue Coat. For more information, please visit www.westcongroup.com.

Value Proposition WestconWestcon is a value added distributor of category-leading unified communications, infrastructure, data center and security solutions with a global network of specialty resellers. Our teams create unique programs and provide exceptional support to accelerate the business of our partners. Strong relationships at every level of the Westcon organization enable our partners to receive support tailored to their needs. From global logistics and flexible customized financing solutions to pre-sales, technical and engineering assistance, we work with our partners to respond with agility and speed to changing market conditions so they can achieve the fastest time to revenue.

ComstorComstor is a dedicated value added distributor of Cisco networking, collaboration, security and data center solutions through a global network of specialty resellers. Our teams create unique programs and provide exceptional financial and technical support to accelerate the business of our partners. Strong relationships at every level of the Comstor organization enable our partners to receive support tailored to their needs. From global logistics and flexible customized financing solutions to marketing, pre-sales, technical and engineering assistance, we apply unsurpassed expertise in Cisco’s full solution set so our partners can respond with agility and speed to achieve the fastest time to revenue.



Contacts

Cheryl Epple

Marketing Specialist

Tel: +1-914-829-7202

email: [email protected]

Michaela Arany-Bibby

Director, Marketing Operations

Tel: +1-914-829-7354

email: [email protected]

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