corporate design manual english

8/12/2019 Corporate Design Manual English

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Hilfswerk Austria International

Corporate Design Manual


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Table of Contents

Corporate Identity - Concept ...................................................................................................................................................................................3

Hilfswerk Austria International - Logo ....................................................................................................................................................................4

Quadrate of Competences ......................................................................................................................................................................................5

The Picture Band .....................................................................................................................................................................................................6

Typography ..............................................................................................................................................................................................................7

Colour Spectrum ......................................................................................................................................................................................................8

Folders ......................................................................................................................................................................................................................9

Power Point Presentation ......................................................................................................................................................................................11


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Corporate Identity (CI) Concept


Unique Corporate Identity = Self-reflection and the way somebody sees him or herself

Consists of:

1. Corporate Design

2. Corporate Communication (Advertisement, Public Relations, Sponsoring..)

3. Corporate Behaviour (Appearance and behaviour towards stakeholders)

Corporate Design (CD)

Entire visual design (communication tool, products, staff) of a company both internally and

externally.

Aim: Visual positioning and proliferation of an organisation

Benefits:

Distinction from other organisations

Continuous appearance both internally and externally

Increase of degree of fame and recognition factor

Staff motivation PR Sheet designed according toHilfswerk Austria Internationals

Corporate Design


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Logo

The logo of Hilfswerk Austria International

is accurately defined and must not be

decomposed, relationally distorted or in any

other way altered or nourished. However,

there is the possibility of adjusting the logo

to diverse demands of size or utilisation,

without jeopardising design and proportion.

Generally, the logo is used in the above

right corner in a bleeding format. There afew defined exceptions to this rule: on

envelopes, for instance, the logo is used in

the above left corner.

The logo in all its variations is available as

jpg and as vector graphics.

4-coloured (standard)

The background colour is brightyellow.

Grey shades

This version is used if no colour isavailable.The background colour is 25 %black.

B/W-Version

This version is solely used if the 4-

coloured and Grey shadesversionsare typographically not possible.


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Quadrate of Competences

The quadrate of competences was

developed in order to accomplish the aim ofrelating the essential services of Hilfswerk

Austria International more strongly to the

brand.

The quadrate of competences is a quadrate

in a defined orange, containing three

selected terms in a defined yellow or white.

It is a means of intensive communication

through signals, which is why its information

is intentionally shortened.

The quadrate of competences is available

as vector graphics.

Future.

Life.Worldwide.


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The Picture Band

In addition to the logo, the picture band is

used with special kinds of typography or for

promotional purposes. It consists of the

logo, specific pictures and the quadrate of

competences in a defined arrangement.

The picture band is accurately defined and

must not be decomposed, relationally

distorted or in any other way altered or

nourished. However, there is the possibilityof adjusting the logo to diverse demands of

size or utilisation, without jeopardising

design and proportion.

Generally, the picture band is used in the

above right corner in a bleeding format.

There a few defined exceptions to this rule.

The standard version of the picture band is

available as a PDF.


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Typography

Hilfswerk Austria Internationals corporate

font is Arial.

It is clearly legible and conveys a pure and

timeless impression. Arial is used for hard

copies, letters, placards, printed forms,

flyers, advertising material and electronic

media; within these for headlines,

subheadings, underlines and short running

texts (as in flyers)

For publications with longer running texts

(which are normally professionally

graphically designed), Plantin MT Std

Regular, which guaranteesas a serif font

greater readability, is utilised.

Arial

for headlines, subheadings, underlines and

short running texts in hard copies, letters,

placards, printed forms, flyers, advertisingmaterial and electronic media.

Tracking in flyers and brochures:

Title: 10

Running texts: 5

Arial is available as a standard-windows-

font.

Plantin MT Std Regular

for longer running texts in brochures.

For every National Association and the

HWA, the licence for this font is provided for

one workstation.

ArialRegular

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz.,;:?!...0123456789


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Colour Spectrum

Hilfswerk Austria Internationals corporatecolour is a defined yellow. It is named Bright

yellow in the scale to the right. This yellow and

its percental modifications (40%, 20%) form the

foundation of Hilfswerk Austria Internationals

colour spectrum, which is supplemented by a

defined line-up of warm shades of yellow and

orangeDark yellow, Bright orange and

Dark orange. These colours are usedselectively.

All colours must be applied in the here defined

chromaticities. Black represents typescript.

A library of colours for the Adobe Creative

Suite is available as Adobe Swatch Exchange

in the format ASE and can be imported into

Adobe graphical software.

Dark

orange

Bright

orangeDark

yellow

Bright

yellow

Brightyellow40%

Brightyellow20%

White Black


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Folders

Hilfswerk Austria Internationals annual

report designed according to theCorporate Design


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Power Point Presentation

For the creation of a Power Point

presentation, a Microsoft Power Pointsample is available.

This sample contains several main slides

and in the mode style sheets additional

options for other slide formats.

In general, the following applies to Power

Point presentations:

Font size not below 20

Keywords instead of complete

sentences

Rather several well-arranged slides

than few crowded ones

Power Point slides support a

presentation, they dont replace it.

They nourish and complete whatwas said, contain key information

and visualisation.

If the slide is being continued no headline is necessary

Argument 1 Argument 2

Listing 1 Listing 2 Listing 3

Second Layer 1 Second Layer 2 Second Layer 3

Headline

An argument is being

presented together with photos

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