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Die neuen Powerpoint
Vorlagen
Corporate Design
Investor and Analyst Meeting
2019
Disclaimer
This presentation contains forward looking statements which are based on the managementrsquos current
estimates with regard to future developments Such statements are subject to risks and uncertainties
which are beyond Leifheitrsquos ability to control or estimate precisely such as statements on the future
market environment and economic conditions the behavior of other market participants and government
measures
If one of these uncertain or unforeseeable factors occurs or the assumptions on which these statements
are based prove inaccurate actual results could differ materially from the results cited explicitly or
contained implicitly in these statements Leifheit neither intends to nor does it accept any specific
obligation to update forward-looking statements to reflect events or developments after the date of this
presentation
Leifheit AG shall not assume any warranty for the information provided in this presentation being up-to-
date accurate complete or of good quality or for the suitability of the information for specific purposes
Any liability of Leifheit AG for loss caused by the use or non-use of the information provided or by wrong
or incomplete information is excluded
Investor and Analyst Meeting 28 March 2019 2
Agenda
bull Introduction to Leifheit
bull Financial Figures FY 2018
bull Key strategic initiatives
bull Forecast Financial Year 2019
bull Investment Highlights
bull Annex
Investor and Analyst Meeting 28 March 2019 3
Introduction
to Leifheit
Tradition ndash Innovation ndash Vision
Introduction to Leifheit
1959
2019
28 March 2019 Investor and Analyst Meeting 5
Leifheit Group
ldquoWe are your leading experts for
solutions that make your everyday life
at home more easy and convenientrdquo
Introduction to Leifheit
Household
bull High-quality branded products with a high degree of consumer
benefit mid to upper price segment
bull Consistent brand management
bull Systematic processes for innovation and market launch
bull Distribution in international markets
bull Products in mid-price
range
bull Customer-specific
product development
bull Strong service
component
Wellbeing Private Label
28 March 2019 Investor and Analyst Meeting 6
Wellbeing
9 Turnover share
Scales medical products and air treatment
complementary new assortments for a modern lifestyle
Laundry care
40 Turnover share
Laundry dryers ironing boards and storage
for fresh clean and well-kept laundry
Cleaning
34 Turnover share
Easy and convenient solution
for every cleaning demand
Kitchen goods
17 Turnover share
Useful kitchen aids for
opening cooking cutting or storing
One of the leading suppliers of household
products in Europe
Introduction to Leifheit
28 March 2019 Investor and Analyst Meeting 7
Previous experience
bull Many years of experience as
CTO at Igus GmbH and
Stoba Praumlzisionstechnik
bull Various technical
management positions at
Robert Bosch GmbH
Core competencies
bull Digitalization IoT Industry
40 implementation of lean
production systems agile
ldquoScrumrdquo methods
Experienced Management Board
Introduction to Leifheit
Previous experience
bull Many years of management
experience at C-Level
bull Various global financial
management functions at
Stiebel Eltron and General
Electric
Core competencies
bull Digitalization IT cost
productivity strategic growth
models MampA and Post-
Merger Integration
Igor Iraeta Munduate COO amp CO-CEO ad interim
born 1974
Ivo Huhmann CFO amp CO-CEO ad interim
born 1969
Previous experience
bull Many years of experience as
President Europe at
SodaStream
bull Various leading positions at
Henkel Danone PepsiCo
and Procter amp Gamble
Core competencies
bull General Management
Business Development
and consumer goods
Marketing
Henner Rinsche CEO ab 01062019
born 1971
28 March 2019 Investor and Analyst Meeting 8
TOP-10 clients (50 of turnover)
Present in leading distribution channels
Introduction to Leifheit
Turnover by distribution channel
in euro m
0
20
40
60
80
Hype
rmark
ets
DIY
E-C
om
merc
e
Re
tail-
Whole
sale
D
epart
ment
sto
res
Import
ers
Exp
ort
ers
Dis
cou
nte
r
Ca
sh
ampC
arr
y
Ele
ctr
o
Oth
ers
2017 2018
28 March 2019 Investor and Analyst Meeting 9
Turnover share E-Commerce 15
La LoupeF (Herby) bull About 80 employees
bull Manufacturing of wall and tower dryers
ParisF (LeifheitBirambeau) bull About 80 employees
bull Marketing sales and administration
BlatnaacuteCZ (Leifheit) bull About 450 employees
bull Manufacturing of tower dryers wall dryers and floor wipers
bull Logistic center Eastern Europe
ZuzenhausenD (Leifheit) bull About 110 employees
bull Logistics center
NassauD (LeifheitSoehnle) bull About 320 employees
bull Marketing sales development quality assurance central administration
bull Manufacturing of rotary dryers vacuum jugs roll holders and floor wipers
Head office and branches Sales region
28 March 2019 Investor and Analyst Meeting 10
Operating in more than 80 countries
with 15 own branches
Introduction to Leifheit
Financial Figures
FY 2018
Turnaround
in Wellbeing segment
Significant sales growth
in Eastern Europe
New Pan-European
pricing framework
Solid E-Commerce
growth
Successful launch of
new products
Cleaning category grown
significantly
Successful implementation
of strategic projects
Highlights Financial Year 2018
28 March 2019 Investor and Analyst Meeting 12
At a glance
Highlights Financial Year 2018
28 March 2019 Investor and Analyst Meeting
2017 2018 ∆
Group Turnover euro m 2368 2342 -11
Gross margin 464 436 -28 PP
Foreign currency results euro m -15 03 gt100
EBIT euro m 188 131 -307
EBIT margin 80 56 -24 PP
Earnings before taxes (EBT) euro m 177 119 -327
Net result for the period euro m 129 84 -347
ROCE 127 85 -42 PP
13
bull Gross profit impacted by foreign currency effects price increases for materials
mix effects and lower contribution margins due to decreased turnover
bull EBIT also affected by expenses for changes to the Board of Management
969
1029
278
92
976 1007
289
70
0
20
40
60
80
100
120
Germany CentralEurope
EasternEurope
Rest of theWorld
2017
2018417
430
123 30
Germany
Central Europe
Eastern Europe
Rest of theworld
Strong domestic market
and growth in Eastern Europe
Financial Figures FY 2018
bull 2018 financial year fell short of expectations
bull Significant growth achieved in Eastern Europe
bull Household and Private Label segments
slightly declining
bull Turnover growth in Wellbeing
Group turnover by region
FY 2017 vs FY 2018 in euro m
Group turnover by region
FY 2018
28 March 2019 Investor and Analyst Meeting 14
+9
Eastern Europe
Czech Rep Poland
+4
- 3
Harmonized ldquogo-to-marketrdquo strategy drives
substantial growth in Eastern Europe
Financial Figures FY 2018
28 March 2019 Investor and Analyst Meeting
Turnover EE region and selected markets
2015 - 2018 in euro m
Growth
2017 to 2018
EE
0
5
10
15
20
25
30
2015 2016 2017 2018
RO
EE
CZ
EE PL
EE
CZ
PL
EE
CZ
PL
EE
CZ
PL
RO RO RO
+50
Romania
15
1 Czech Republic turnover 2017 includes contract manufacturing for third parties at our Czech production site
which expired as planned
497
325
145
33
GermanyCentral EuropeEastern EuropeRest of the World
Highest turnover segment
of the Group
Significantly higher turnover
in the product category
cleaning
Earnings affected ao by
currency effects and higher
material prices
Household positive development of cleaning
cannot compensate decline in laundry care
Financial Figures FY 2018
28 March 2019 Investor and Analyst Meeting
2017 2018 ∆
Turnover euro m 1829 1804 -14
Gross profit euro m 887 828 -67
Segment-
EBIT euro m 133 102 -233
Results Household segment
2018 compared to 2017
16
Turnover Household
2018 by region
Turnaround due to
turnover growth
by 12
Decline in EBIT due to
currency effects and one-
time higher expenses for the
Soehnle app
Strong growth recorded
in Germany and
Eastern Europe
Wellbeing ndash new Soehnle
assortement as growth drivers
Financial Figures FY 2018
28 March 2019 Investor and Analyst Meeting
399
501
53 47
GermanyCentral EuropeEastern EuropeRest of the World
2017 2018 ∆
Turnover euro m 196 199 +12
Gross profit euro m 98 86 -124
Segment
EBIT euro m 22 -03 -lt100
Results Wellbeing segment
2018 compared to 2017
17
Turnover Wellbeing
2018 by region
Continued weakness of
individual trading partners
and protests in France
EBIT at stable level Triple-digit percentage
growth in Eastern Europe
Private Label ndash
Focus on international accounts
Financial Figures FY 2018
28 March 2019 Investor and Analyst Meeting
2017 2018 ∆
Turnover euro m 343 339 -10
Gross profit euro m 114 107 -60
Segment
EBIT euro m 33 32 -31
Results Private Label segment
2018 compared to 2017
18
Turnover Private Label
2018 by region
947
47 06
Central Europe
Eastern Europe
Rest of world
1 Sum of cash flow from operating activities and investment activities adjusted for financial assets
Free Cash Flow improved but still too
much impacted by working capital
Financial Figures FY 2018
28 March 2019 Investor and Analyst Meeting
in euro m 2017 2018 ∆
Cash flow from operating activities 72 102 30
Cash flow from investment activities -107 225 332
Cash flow from financing activities -138 -100 38
Change in cash and cash equivalents -173 227 400
Cash and Cash equivalents at the end of reporting period 282 509 227
Free cash flow1 15 37 22
in euro m 31122017 31122018 ∆
Cash and Cash equivalents at the end of reporting period 282 509 805
Current financial assets 290 - gt -100
Group liquidity 572 509 -110
Financial liabilities - - -
572 509 -110
19
Investments and continuous
improvement of the product portfolio
Investments 2018
bull 63 euro m (2017 67 euro m) in
fixed assets mainly in tools
and equipment
bull euro 03 m (2017 euro 11 m) in
intangible assets (mainly
softwareproduct and
customer-oriented systems)
bull Investment rate 36
(2017 45 )
28 March 2019 Investor and Analyst Meeting
Financial Figures FY 2018
Investments vs depreciation
in euro m
62
71 78 78
66 63 58
62 64 69
0
2
4
6
8
10
2014 2015 2016 2017 2018
Investments Depreciation
20
Solid finance structure of the Group
28 March 2019 Investor and Analyst Meeting
Financial Figures FY 2018
99 102
70 65
56 55
0
50
100
150
200
250
2017 2018
Liabilities
Other provisionsand liabilities
Pension reserves
Equity
Balance sheet ratios
in Mio euro
57 57
11 10
56 58
44 46
57 51
0
50
100
150
200
250
2017 2018
Assets
Cash andfinancial assets
Inventories
Receivables andother currentassets
Other non-currentassets
Non-currentassets
225 225 222 222
21
Continuous strong capital structure
and financial flexibility
Financial Figures FY 2018
28 March 2019 Investor and Analyst Meeting
Equity-ratio
31 December in euro m
Cash cash equivalents and short-term
financial assets 31 December in euro m
948
1067 1046
985 1018
425
449 437 438
459
20
25
30
35
40
45
50
70
80
90
100
110
120
2014 2015 2016 2017 2018
Equity Equity ratio
628 682 695 572
509
0
10
20
30
40
50
60
70
2014 2015 2016 2017 2018
22
930 920
48 56
159 158
0
200
400
600
800
1000
1200
2017 2018
PrivateLabel
Wellbeing
Household
Employees by segment
31 December 2018
Employees
By Region 31 December 2018
Number of employees on stable level
Financial Figures FY 2018
28 March 2019 Investor and Analyst Meeting
370
414
143
73
Germany
Czech Republic
France
Other Countries
23
1137 1134
Development Leifheit share
Financial Figures FY 2018
0
200
400
600
800
1000
1200
2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019
Schlusskurs Leifheit Aktie Schlusskurs SDAX
10-year performance of Leifheit share price compared to SDAX in (indexed to 100)
28 March 2019 Investor and Analyst Meeting
Leifheit share price performance Jan 2018 ndash March 2019 compared to SDAX in (indexed to 100
0
20
40
60
80
100
120
Jan Feb Mrz Apr Mai Jun Jul Jul Aug Sep Okt Nov Dez Jan Feb
Schlusskurs Leifheit Aktie Schlusskurs SDAX
24
-1
2018 105 euro1
Long-term dividend development
Dividend per share in euro
1 Proposal to the Annual General Meeting
2 Based on the particular closing price at year-end
Committed to shareholder returns -
105 euro dividend proposed to the AGM
Financial Figures FY 2018
28 March 2019 Investor and Analyst Meeting
000
050
100
150
1984
1985
1986
1987
1988
1989
1990
1991
1992
1993
1994
1995
1996
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
2015
2016
2017
2018
Bonusspecial dividend Dividend
2018 59
2017 38
2016 51
2015 56
2014 39
2013 53
2012 52
2011 63
Dividend yield 2
25
Key strategic initiatives 2019
Digitalization and
Connectivity
High demand for
battery-powered devices
Connectivity of products
and services
E-Commerce
High growth rates
for household
goods amp appliances
(20162017 +265)
Convenience
Demand-oriented product
innovation through systematic
innovation and market
introduction processes
Demographic change
More private households
rising proportion of older
population amp higher quality
orientation among young
households
Health
Demand for well-being and
healthcare products
due to growing health
awareness
Environment
Durable high
quality products
Trends and market environment
offer attractive growth opportunities
Key strategic initiatives
28 March 2019 Investor and Analyst Meeting 27
Interlock Online and
Offline sales
channels establish
Pan-European
E-Commerce team
launch own
web shop
Digitalization
Drive consumer-
oriented product
innovations and
renewal of existing
portfolio
Innovation
International
geographic
expansion
Brand building
activities
especially
in Eastern Europe
Internationalization
Increased efficiency
and speed from
processes and IT
along the entire
value chain
Efficiency
Strengthening strategy to consistently
address growth themes
Key strategic initiatives
28 March 2019 Investor and Analyst Meeting 28
Expansion of e-commerce activities
through European platform
Key strategic initiatives
28 March 2019 Investor and Analyst Meeting
Interlocking of
onlineoffline
sales channels
Create best in class
consumer communication
and service
Analysis of customer data
to better understand their
needs
Launch of new
Online-Shops
in core markets
29
New Online-Shops
to be launched in 2019
Key strategic initiatives
28 March 2019 Investor and Analyst Meeting 30
Internationalization
Increased investments in Eastern Europe
bull Expansion of brands through
targeted sales activities
bull Focus on selected Eastern
European markets with attractive
growth opportunities
bull Increased investments in Poland
Czech Republic Romania and
Slovakia
bull Foundation of subsidiary in
China for sales activities in Asia
Pacific region
28 March 2019 Investor and Analyst Meeting
Key strategic initiatives
31
Product and Brand Initiatives 2019
Anniversary Colour Edition
Product and Brand Initiatives 2019
28 March 2019 Investor and Analyst Meeting 33
bull Most comfortable floor wiper for
convenient in-between Cleaning
(highly relevant for consumer)
bull Refillable cartridge can be filled
with water and any chosen
branded floor cleaning liquid
bull Suitable for all kinds of floor
bull Good Classic Pico Spray (RRP
2799 euro)
bull Better Easy Spray XL (RRP
3999 euro)
bull Best Care amp Protect (fuumlr wooden
floors RRP 3999 euro6999 euro Set)
Product and Brand Initiatives 2019
28 March 2019 Investor and Analyst Meeting 34
bull Width suction nozzle 26cm
bull App 30min runtime
bull 360deg- usage
bull Lateral tank plug for quick emptying
bull Large tank opening for hygienic
cleaning
bull ClickSystem for versatile application
with handle
Aquanta Clilck RRP 5499euro
-romotion 3499euro
Availablility 01 012019
Aquanta RRP 3999
Promotion 2999
Dry amp Clean
RRP 5999 euro
promo 3999 euro
Click-System for versatile application
with all Leifheit Click-System handles Product and Brand Initiatives 2019
28 March 2019 Investor and Analyst Meeting 35
Product and Brand Initiatives 2019
28 March 2019 Investor and Analyst Meeting 36
Product and Brand Initiatives 2019
28 March 2019 Investor and Analyst Meeting 37
Product and Brand Initiatives 2019
28 March 2019 Investor and Analyst Meeting 38
28 March 2019 Investor and Analyst Meeting 39
Soehnle Scales Colour Editions 2019
Product and Brand Initiatives 2019
Personal scales Style
Sense Compact 200
Kitchen scales
Page Compact 300
Investor and Analyst Meeting
Product and Brand Initiatives 2019
28 March 2019 40
Expansion of blood
pressure monitors range
Systo Monitor 180
28 March 2019 Investor and Analyst Meeting 41
Zuschaltbare LED- Beleuchtung
(atmosphaumlrisch oder konstant)
Zwei geraumluscharme Beduftungsmodi
(10 Sek oder konstant)
Geeignet fuumlr Parfuumlm- und
aumltherische Oumlle
Product and Brand Initiatives 2019
Expansion of
Air treatment range
Bari Design
Aroma Diffuser
28 March 2019 Investor and Analyst Meeting 42
Product and Brand Initiatives 2019
Expansion of Soehnle
Connect Scales range
Shape Sense Connect
Forecast Financial Year 2019
2019 Leifheit targets turnover growth
of 3 to 4
Financial Forecast
28 March 2019 Investor and Analyst Meeting
Slowdown in growth due to increasing global and economic tensions
Economic slowdown in the EU despite good domestic demand
Retail trade growth in Germany weak
European consumers propensity to consume worsens
Group Turnover growth of about 3 to 4
Household Turnover growth of about 2 to 3
Wellbeing Turnover growth of about 11 to 12
Private Label Turnover growth of about 3 to 4
EBIT of around euro 9 m to euro 10
Free cash flow of about euro 35 m to euro 45 m
Economic
environment
2019
Forecast Group
development
2019
44
Long-standing
track record
For 60 years one of
the leading suppliers
of household products
in Europe
Excellent
product quality
High-quality innovative
products for cleaning
laundry care kitchen
and wellbeing with high
utility and functional
design
Non-cyclical
business
Leifheit products
used every day
Strong brands
Leifheit and
Soehnle
High awareness and
consumer confidence
Innovation
capability
Demand-oriented
product innovation
through systematic
innovation and market
introduction processes
Changing market
Digitalization
e-commerce and
convenience create
attractive growth
opportunities
International
sales network
Promotes market
penetration and further
internationalization
Finance
structure
Efficient cost
structure and solid
financial position
Shareholder-
oriented
dividend policy
Distribution of approx
75 of max (free cash
flow net income)
targeted surplus cash
for shareholders
Strong long-term
share price
performance
Since 2008 +450
and thus above SDAX
(+240)
Investment Highlights
28 March 2019 Investor and Analyst Meeting 45
Annex
Financial calendar and contact
Dates 2019
28 March 2019
Annual Financial Reports 2018
Analystlsquos meeting FrankfurtMain Germany
14 May 2019
Quarterly statement Q1
29 May 2019
Annual General Meeting FrankfurtMain Germany
13 August 2019
Financial report for the period ending 30 June 2019
12 November 2019
Quarterly statement Q3
Contact
Petra Dombrowsky
Corporate Communications Investor Relations
Phone +49 2604 977-218
Email irleifheitcom
wwwleifheit-groupcom
28 March 2019 Investor and Analyst Meeting
Annex
47
1 Adjusted by foreign currency results
-1
2014 2015 2016 2017 2018
Group turnover euro m 2207 2318 2371 2368 2342
Profitability
Gross margin 477 467 475 464 436
Cash flow
from operating activities
euro m
245
208
218
72
102
Free cash flow euro m 184 141 143 15 37
EBIT
EBIT adjusted1
euro m
euro m
215
164
217
192
221
218
188
203
131
128
EBIT margin 98 93 93 80 56
EBT euro m 198 202 206 177 119
Net result for the period euro m 141 143 145 129 84
ROCE 203 181 163 127 85
Long-term financial overview
Annex
28 March 2019 Investor and Analyst Meeting 48
1 Scrip issue in June 2017 2013 ndash 2016 adjusted
2 Not including repurchased treasury shares
311214 311215 311216 311217 311218
Employees No 1068 1074 1093 1137 1134
Balance sheet total2 euro m 2233 2379 2394 2249 2218
Equity euro m 948 1067 1046 985 1018
Equity ratio 425 449 437 438 459
Liquidity euro m 628 682 695 572 509
2014 2015 2016 2017 2018
Per Share1
Net result for the period2 euro 149 151 153 135 088
Free cash flow euro 194 148 151 016 039
Dividend
Special dividend
euro
euro
090
--
100
038
105
040
105
--
105
--
Investments euro m 62 71 78 78 66
Depreciation euro m 63 58 62 64 69
Long-term financial overview
Annex
28 March 2019 Investor and Analyst Meeting 49
2010
bull Takeover of the remaining shares of HerbyF
2012
bull Termination of the license agreement with Dr Oetker Bakeware
1984
bull IPO of Leifheit AG
1970
bull Annual production of carpet sweepers reaches 2 m units Leifheit becomes European market leader
1959
bull Foundation
1988
bull License agreement for Dr Oetker Bakeware
bull Acquisition of Spirella and Kleine Wolke (bathroom furnishings and -accessories)
1972
bull Takeover of Leifheit by ITT (US)
2010
bull Sale of the business unit lsquobathroomrsquo including the brands Spirella Kleine Wolke and Meusch
1970 1980 1990 2000 1960
1998
bull Takeover of 346 of the shares of BirambeauF
1995
bull Start of the new production plant in BlatnaacuteCZ
2010
2008
bull Takeover of 60 of HerbyF
2001
bull Takeover of Soehnle Group
bull 2006
bull Takeover of the remaining shares of BirambeauF
2020 0
2015
bull Strategy ldquoLeifheit 2020rdquo
2017
bull Capital increase from company funds
Leifheit ndash 60 years of passion
for housework
Annex
28 March 2019 Investor and Analyst Meeting 50
1003
826
491
823
733
505 504
352
4763
303
Shareholder structure March 2018
Non free float shareholders1 232
Free float12 768
1 Definition of German stock exchange for indices
2 Including shareholdings of the Management Board
bull MKV Verwaltungs GmbH Gruumlnwald (GER)
1003
bull Joachim Loh Haiger (GER)
826
bull Leifheit AG Nassau (GER) treasury shares
491
bull Alantra EQMC Asset Management SGIIC
SA Madrid (ES) 823
bull DBAY Advisors Limited Douglas (IM)
733
bull MainFirst SICAV Senningerberg (LUX)
504
bull Teslin Capital Management BVGerlin NV
Maarsbergen (NL) 505
bull Blackmoor Ownership Holdings Master
Limited London (UK) 352
bull Share ownership under reporting threshold
4763
Significant free float and international
investors
Annex
28 March 2019 Investor and Analyst Meeting 51
Aktiengesellschaft
Postfach 11 65
D-56377 Nassau
Disclaimer
This presentation contains forward looking statements which are based on the managementrsquos current
estimates with regard to future developments Such statements are subject to risks and uncertainties
which are beyond Leifheitrsquos ability to control or estimate precisely such as statements on the future
market environment and economic conditions the behavior of other market participants and government
measures
If one of these uncertain or unforeseeable factors occurs or the assumptions on which these statements
are based prove inaccurate actual results could differ materially from the results cited explicitly or
contained implicitly in these statements Leifheit neither intends to nor does it accept any specific
obligation to update forward-looking statements to reflect events or developments after the date of this
presentation
Leifheit AG shall not assume any warranty for the information provided in this presentation being up-to-
date accurate complete or of good quality or for the suitability of the information for specific purposes
Any liability of Leifheit AG for loss caused by the use or non-use of the information provided or by wrong
or incomplete information is excluded
Investor and Analyst Meeting 28 March 2019 2
Agenda
bull Introduction to Leifheit
bull Financial Figures FY 2018
bull Key strategic initiatives
bull Forecast Financial Year 2019
bull Investment Highlights
bull Annex
Investor and Analyst Meeting 28 March 2019 3
Introduction
to Leifheit
Tradition ndash Innovation ndash Vision
Introduction to Leifheit
1959
2019
28 March 2019 Investor and Analyst Meeting 5
Leifheit Group
ldquoWe are your leading experts for
solutions that make your everyday life
at home more easy and convenientrdquo
Introduction to Leifheit
Household
bull High-quality branded products with a high degree of consumer
benefit mid to upper price segment
bull Consistent brand management
bull Systematic processes for innovation and market launch
bull Distribution in international markets
bull Products in mid-price
range
bull Customer-specific
product development
bull Strong service
component
Wellbeing Private Label
28 March 2019 Investor and Analyst Meeting 6
Wellbeing
9 Turnover share
Scales medical products and air treatment
complementary new assortments for a modern lifestyle
Laundry care
40 Turnover share
Laundry dryers ironing boards and storage
for fresh clean and well-kept laundry
Cleaning
34 Turnover share
Easy and convenient solution
for every cleaning demand
Kitchen goods
17 Turnover share
Useful kitchen aids for
opening cooking cutting or storing
One of the leading suppliers of household
products in Europe
Introduction to Leifheit
28 March 2019 Investor and Analyst Meeting 7
Previous experience
bull Many years of experience as
CTO at Igus GmbH and
Stoba Praumlzisionstechnik
bull Various technical
management positions at
Robert Bosch GmbH
Core competencies
bull Digitalization IoT Industry
40 implementation of lean
production systems agile
ldquoScrumrdquo methods
Experienced Management Board
Introduction to Leifheit
Previous experience
bull Many years of management
experience at C-Level
bull Various global financial
management functions at
Stiebel Eltron and General
Electric
Core competencies
bull Digitalization IT cost
productivity strategic growth
models MampA and Post-
Merger Integration
Igor Iraeta Munduate COO amp CO-CEO ad interim
born 1974
Ivo Huhmann CFO amp CO-CEO ad interim
born 1969
Previous experience
bull Many years of experience as
President Europe at
SodaStream
bull Various leading positions at
Henkel Danone PepsiCo
and Procter amp Gamble
Core competencies
bull General Management
Business Development
and consumer goods
Marketing
Henner Rinsche CEO ab 01062019
born 1971
28 March 2019 Investor and Analyst Meeting 8
TOP-10 clients (50 of turnover)
Present in leading distribution channels
Introduction to Leifheit
Turnover by distribution channel
in euro m
0
20
40
60
80
Hype
rmark
ets
DIY
E-C
om
merc
e
Re
tail-
Whole
sale
D
epart
ment
sto
res
Import
ers
Exp
ort
ers
Dis
cou
nte
r
Ca
sh
ampC
arr
y
Ele
ctr
o
Oth
ers
2017 2018
28 March 2019 Investor and Analyst Meeting 9
Turnover share E-Commerce 15
La LoupeF (Herby) bull About 80 employees
bull Manufacturing of wall and tower dryers
ParisF (LeifheitBirambeau) bull About 80 employees
bull Marketing sales and administration
BlatnaacuteCZ (Leifheit) bull About 450 employees
bull Manufacturing of tower dryers wall dryers and floor wipers
bull Logistic center Eastern Europe
ZuzenhausenD (Leifheit) bull About 110 employees
bull Logistics center
NassauD (LeifheitSoehnle) bull About 320 employees
bull Marketing sales development quality assurance central administration
bull Manufacturing of rotary dryers vacuum jugs roll holders and floor wipers
Head office and branches Sales region
28 March 2019 Investor and Analyst Meeting 10
Operating in more than 80 countries
with 15 own branches
Introduction to Leifheit
Financial Figures
FY 2018
Turnaround
in Wellbeing segment
Significant sales growth
in Eastern Europe
New Pan-European
pricing framework
Solid E-Commerce
growth
Successful launch of
new products
Cleaning category grown
significantly
Successful implementation
of strategic projects
Highlights Financial Year 2018
28 March 2019 Investor and Analyst Meeting 12
At a glance
Highlights Financial Year 2018
28 March 2019 Investor and Analyst Meeting
2017 2018 ∆
Group Turnover euro m 2368 2342 -11
Gross margin 464 436 -28 PP
Foreign currency results euro m -15 03 gt100
EBIT euro m 188 131 -307
EBIT margin 80 56 -24 PP
Earnings before taxes (EBT) euro m 177 119 -327
Net result for the period euro m 129 84 -347
ROCE 127 85 -42 PP
13
bull Gross profit impacted by foreign currency effects price increases for materials
mix effects and lower contribution margins due to decreased turnover
bull EBIT also affected by expenses for changes to the Board of Management
969
1029
278
92
976 1007
289
70
0
20
40
60
80
100
120
Germany CentralEurope
EasternEurope
Rest of theWorld
2017
2018417
430
123 30
Germany
Central Europe
Eastern Europe
Rest of theworld
Strong domestic market
and growth in Eastern Europe
Financial Figures FY 2018
bull 2018 financial year fell short of expectations
bull Significant growth achieved in Eastern Europe
bull Household and Private Label segments
slightly declining
bull Turnover growth in Wellbeing
Group turnover by region
FY 2017 vs FY 2018 in euro m
Group turnover by region
FY 2018
28 March 2019 Investor and Analyst Meeting 14
+9
Eastern Europe
Czech Rep Poland
+4
- 3
Harmonized ldquogo-to-marketrdquo strategy drives
substantial growth in Eastern Europe
Financial Figures FY 2018
28 March 2019 Investor and Analyst Meeting
Turnover EE region and selected markets
2015 - 2018 in euro m
Growth
2017 to 2018
EE
0
5
10
15
20
25
30
2015 2016 2017 2018
RO
EE
CZ
EE PL
EE
CZ
PL
EE
CZ
PL
EE
CZ
PL
RO RO RO
+50
Romania
15
1 Czech Republic turnover 2017 includes contract manufacturing for third parties at our Czech production site
which expired as planned
497
325
145
33
GermanyCentral EuropeEastern EuropeRest of the World
Highest turnover segment
of the Group
Significantly higher turnover
in the product category
cleaning
Earnings affected ao by
currency effects and higher
material prices
Household positive development of cleaning
cannot compensate decline in laundry care
Financial Figures FY 2018
28 March 2019 Investor and Analyst Meeting
2017 2018 ∆
Turnover euro m 1829 1804 -14
Gross profit euro m 887 828 -67
Segment-
EBIT euro m 133 102 -233
Results Household segment
2018 compared to 2017
16
Turnover Household
2018 by region
Turnaround due to
turnover growth
by 12
Decline in EBIT due to
currency effects and one-
time higher expenses for the
Soehnle app
Strong growth recorded
in Germany and
Eastern Europe
Wellbeing ndash new Soehnle
assortement as growth drivers
Financial Figures FY 2018
28 March 2019 Investor and Analyst Meeting
399
501
53 47
GermanyCentral EuropeEastern EuropeRest of the World
2017 2018 ∆
Turnover euro m 196 199 +12
Gross profit euro m 98 86 -124
Segment
EBIT euro m 22 -03 -lt100
Results Wellbeing segment
2018 compared to 2017
17
Turnover Wellbeing
2018 by region
Continued weakness of
individual trading partners
and protests in France
EBIT at stable level Triple-digit percentage
growth in Eastern Europe
Private Label ndash
Focus on international accounts
Financial Figures FY 2018
28 March 2019 Investor and Analyst Meeting
2017 2018 ∆
Turnover euro m 343 339 -10
Gross profit euro m 114 107 -60
Segment
EBIT euro m 33 32 -31
Results Private Label segment
2018 compared to 2017
18
Turnover Private Label
2018 by region
947
47 06
Central Europe
Eastern Europe
Rest of world
1 Sum of cash flow from operating activities and investment activities adjusted for financial assets
Free Cash Flow improved but still too
much impacted by working capital
Financial Figures FY 2018
28 March 2019 Investor and Analyst Meeting
in euro m 2017 2018 ∆
Cash flow from operating activities 72 102 30
Cash flow from investment activities -107 225 332
Cash flow from financing activities -138 -100 38
Change in cash and cash equivalents -173 227 400
Cash and Cash equivalents at the end of reporting period 282 509 227
Free cash flow1 15 37 22
in euro m 31122017 31122018 ∆
Cash and Cash equivalents at the end of reporting period 282 509 805
Current financial assets 290 - gt -100
Group liquidity 572 509 -110
Financial liabilities - - -
572 509 -110
19
Investments and continuous
improvement of the product portfolio
Investments 2018
bull 63 euro m (2017 67 euro m) in
fixed assets mainly in tools
and equipment
bull euro 03 m (2017 euro 11 m) in
intangible assets (mainly
softwareproduct and
customer-oriented systems)
bull Investment rate 36
(2017 45 )
28 March 2019 Investor and Analyst Meeting
Financial Figures FY 2018
Investments vs depreciation
in euro m
62
71 78 78
66 63 58
62 64 69
0
2
4
6
8
10
2014 2015 2016 2017 2018
Investments Depreciation
20
Solid finance structure of the Group
28 March 2019 Investor and Analyst Meeting
Financial Figures FY 2018
99 102
70 65
56 55
0
50
100
150
200
250
2017 2018
Liabilities
Other provisionsand liabilities
Pension reserves
Equity
Balance sheet ratios
in Mio euro
57 57
11 10
56 58
44 46
57 51
0
50
100
150
200
250
2017 2018
Assets
Cash andfinancial assets
Inventories
Receivables andother currentassets
Other non-currentassets
Non-currentassets
225 225 222 222
21
Continuous strong capital structure
and financial flexibility
Financial Figures FY 2018
28 March 2019 Investor and Analyst Meeting
Equity-ratio
31 December in euro m
Cash cash equivalents and short-term
financial assets 31 December in euro m
948
1067 1046
985 1018
425
449 437 438
459
20
25
30
35
40
45
50
70
80
90
100
110
120
2014 2015 2016 2017 2018
Equity Equity ratio
628 682 695 572
509
0
10
20
30
40
50
60
70
2014 2015 2016 2017 2018
22
930 920
48 56
159 158
0
200
400
600
800
1000
1200
2017 2018
PrivateLabel
Wellbeing
Household
Employees by segment
31 December 2018
Employees
By Region 31 December 2018
Number of employees on stable level
Financial Figures FY 2018
28 March 2019 Investor and Analyst Meeting
370
414
143
73
Germany
Czech Republic
France
Other Countries
23
1137 1134
Development Leifheit share
Financial Figures FY 2018
0
200
400
600
800
1000
1200
2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019
Schlusskurs Leifheit Aktie Schlusskurs SDAX
10-year performance of Leifheit share price compared to SDAX in (indexed to 100)
28 March 2019 Investor and Analyst Meeting
Leifheit share price performance Jan 2018 ndash March 2019 compared to SDAX in (indexed to 100
0
20
40
60
80
100
120
Jan Feb Mrz Apr Mai Jun Jul Jul Aug Sep Okt Nov Dez Jan Feb
Schlusskurs Leifheit Aktie Schlusskurs SDAX
24
-1
2018 105 euro1
Long-term dividend development
Dividend per share in euro
1 Proposal to the Annual General Meeting
2 Based on the particular closing price at year-end
Committed to shareholder returns -
105 euro dividend proposed to the AGM
Financial Figures FY 2018
28 March 2019 Investor and Analyst Meeting
000
050
100
150
1984
1985
1986
1987
1988
1989
1990
1991
1992
1993
1994
1995
1996
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
2015
2016
2017
2018
Bonusspecial dividend Dividend
2018 59
2017 38
2016 51
2015 56
2014 39
2013 53
2012 52
2011 63
Dividend yield 2
25
Key strategic initiatives 2019
Digitalization and
Connectivity
High demand for
battery-powered devices
Connectivity of products
and services
E-Commerce
High growth rates
for household
goods amp appliances
(20162017 +265)
Convenience
Demand-oriented product
innovation through systematic
innovation and market
introduction processes
Demographic change
More private households
rising proportion of older
population amp higher quality
orientation among young
households
Health
Demand for well-being and
healthcare products
due to growing health
awareness
Environment
Durable high
quality products
Trends and market environment
offer attractive growth opportunities
Key strategic initiatives
28 March 2019 Investor and Analyst Meeting 27
Interlock Online and
Offline sales
channels establish
Pan-European
E-Commerce team
launch own
web shop
Digitalization
Drive consumer-
oriented product
innovations and
renewal of existing
portfolio
Innovation
International
geographic
expansion
Brand building
activities
especially
in Eastern Europe
Internationalization
Increased efficiency
and speed from
processes and IT
along the entire
value chain
Efficiency
Strengthening strategy to consistently
address growth themes
Key strategic initiatives
28 March 2019 Investor and Analyst Meeting 28
Expansion of e-commerce activities
through European platform
Key strategic initiatives
28 March 2019 Investor and Analyst Meeting
Interlocking of
onlineoffline
sales channels
Create best in class
consumer communication
and service
Analysis of customer data
to better understand their
needs
Launch of new
Online-Shops
in core markets
29
New Online-Shops
to be launched in 2019
Key strategic initiatives
28 March 2019 Investor and Analyst Meeting 30
Internationalization
Increased investments in Eastern Europe
bull Expansion of brands through
targeted sales activities
bull Focus on selected Eastern
European markets with attractive
growth opportunities
bull Increased investments in Poland
Czech Republic Romania and
Slovakia
bull Foundation of subsidiary in
China for sales activities in Asia
Pacific region
28 March 2019 Investor and Analyst Meeting
Key strategic initiatives
31
Product and Brand Initiatives 2019
Anniversary Colour Edition
Product and Brand Initiatives 2019
28 March 2019 Investor and Analyst Meeting 33
bull Most comfortable floor wiper for
convenient in-between Cleaning
(highly relevant for consumer)
bull Refillable cartridge can be filled
with water and any chosen
branded floor cleaning liquid
bull Suitable for all kinds of floor
bull Good Classic Pico Spray (RRP
2799 euro)
bull Better Easy Spray XL (RRP
3999 euro)
bull Best Care amp Protect (fuumlr wooden
floors RRP 3999 euro6999 euro Set)
Product and Brand Initiatives 2019
28 March 2019 Investor and Analyst Meeting 34
bull Width suction nozzle 26cm
bull App 30min runtime
bull 360deg- usage
bull Lateral tank plug for quick emptying
bull Large tank opening for hygienic
cleaning
bull ClickSystem for versatile application
with handle
Aquanta Clilck RRP 5499euro
-romotion 3499euro
Availablility 01 012019
Aquanta RRP 3999
Promotion 2999
Dry amp Clean
RRP 5999 euro
promo 3999 euro
Click-System for versatile application
with all Leifheit Click-System handles Product and Brand Initiatives 2019
28 March 2019 Investor and Analyst Meeting 35
Product and Brand Initiatives 2019
28 March 2019 Investor and Analyst Meeting 36
Product and Brand Initiatives 2019
28 March 2019 Investor and Analyst Meeting 37
Product and Brand Initiatives 2019
28 March 2019 Investor and Analyst Meeting 38
28 March 2019 Investor and Analyst Meeting 39
Soehnle Scales Colour Editions 2019
Product and Brand Initiatives 2019
Personal scales Style
Sense Compact 200
Kitchen scales
Page Compact 300
Investor and Analyst Meeting
Product and Brand Initiatives 2019
28 March 2019 40
Expansion of blood
pressure monitors range
Systo Monitor 180
28 March 2019 Investor and Analyst Meeting 41
Zuschaltbare LED- Beleuchtung
(atmosphaumlrisch oder konstant)
Zwei geraumluscharme Beduftungsmodi
(10 Sek oder konstant)
Geeignet fuumlr Parfuumlm- und
aumltherische Oumlle
Product and Brand Initiatives 2019
Expansion of
Air treatment range
Bari Design
Aroma Diffuser
28 March 2019 Investor and Analyst Meeting 42
Product and Brand Initiatives 2019
Expansion of Soehnle
Connect Scales range
Shape Sense Connect
Forecast Financial Year 2019
2019 Leifheit targets turnover growth
of 3 to 4
Financial Forecast
28 March 2019 Investor and Analyst Meeting
Slowdown in growth due to increasing global and economic tensions
Economic slowdown in the EU despite good domestic demand
Retail trade growth in Germany weak
European consumers propensity to consume worsens
Group Turnover growth of about 3 to 4
Household Turnover growth of about 2 to 3
Wellbeing Turnover growth of about 11 to 12
Private Label Turnover growth of about 3 to 4
EBIT of around euro 9 m to euro 10
Free cash flow of about euro 35 m to euro 45 m
Economic
environment
2019
Forecast Group
development
2019
44
Long-standing
track record
For 60 years one of
the leading suppliers
of household products
in Europe
Excellent
product quality
High-quality innovative
products for cleaning
laundry care kitchen
and wellbeing with high
utility and functional
design
Non-cyclical
business
Leifheit products
used every day
Strong brands
Leifheit and
Soehnle
High awareness and
consumer confidence
Innovation
capability
Demand-oriented
product innovation
through systematic
innovation and market
introduction processes
Changing market
Digitalization
e-commerce and
convenience create
attractive growth
opportunities
International
sales network
Promotes market
penetration and further
internationalization
Finance
structure
Efficient cost
structure and solid
financial position
Shareholder-
oriented
dividend policy
Distribution of approx
75 of max (free cash
flow net income)
targeted surplus cash
for shareholders
Strong long-term
share price
performance
Since 2008 +450
and thus above SDAX
(+240)
Investment Highlights
28 March 2019 Investor and Analyst Meeting 45
Annex
Financial calendar and contact
Dates 2019
28 March 2019
Annual Financial Reports 2018
Analystlsquos meeting FrankfurtMain Germany
14 May 2019
Quarterly statement Q1
29 May 2019
Annual General Meeting FrankfurtMain Germany
13 August 2019
Financial report for the period ending 30 June 2019
12 November 2019
Quarterly statement Q3
Contact
Petra Dombrowsky
Corporate Communications Investor Relations
Phone +49 2604 977-218
Email irleifheitcom
wwwleifheit-groupcom
28 March 2019 Investor and Analyst Meeting
Annex
47
1 Adjusted by foreign currency results
-1
2014 2015 2016 2017 2018
Group turnover euro m 2207 2318 2371 2368 2342
Profitability
Gross margin 477 467 475 464 436
Cash flow
from operating activities
euro m
245
208
218
72
102
Free cash flow euro m 184 141 143 15 37
EBIT
EBIT adjusted1
euro m
euro m
215
164
217
192
221
218
188
203
131
128
EBIT margin 98 93 93 80 56
EBT euro m 198 202 206 177 119
Net result for the period euro m 141 143 145 129 84
ROCE 203 181 163 127 85
Long-term financial overview
Annex
28 March 2019 Investor and Analyst Meeting 48
1 Scrip issue in June 2017 2013 ndash 2016 adjusted
2 Not including repurchased treasury shares
311214 311215 311216 311217 311218
Employees No 1068 1074 1093 1137 1134
Balance sheet total2 euro m 2233 2379 2394 2249 2218
Equity euro m 948 1067 1046 985 1018
Equity ratio 425 449 437 438 459
Liquidity euro m 628 682 695 572 509
2014 2015 2016 2017 2018
Per Share1
Net result for the period2 euro 149 151 153 135 088
Free cash flow euro 194 148 151 016 039
Dividend
Special dividend
euro
euro
090
--
100
038
105
040
105
--
105
--
Investments euro m 62 71 78 78 66
Depreciation euro m 63 58 62 64 69
Long-term financial overview
Annex
28 March 2019 Investor and Analyst Meeting 49
2010
bull Takeover of the remaining shares of HerbyF
2012
bull Termination of the license agreement with Dr Oetker Bakeware
1984
bull IPO of Leifheit AG
1970
bull Annual production of carpet sweepers reaches 2 m units Leifheit becomes European market leader
1959
bull Foundation
1988
bull License agreement for Dr Oetker Bakeware
bull Acquisition of Spirella and Kleine Wolke (bathroom furnishings and -accessories)
1972
bull Takeover of Leifheit by ITT (US)
2010
bull Sale of the business unit lsquobathroomrsquo including the brands Spirella Kleine Wolke and Meusch
1970 1980 1990 2000 1960
1998
bull Takeover of 346 of the shares of BirambeauF
1995
bull Start of the new production plant in BlatnaacuteCZ
2010
2008
bull Takeover of 60 of HerbyF
2001
bull Takeover of Soehnle Group
bull 2006
bull Takeover of the remaining shares of BirambeauF
2020 0
2015
bull Strategy ldquoLeifheit 2020rdquo
2017
bull Capital increase from company funds
Leifheit ndash 60 years of passion
for housework
Annex
28 March 2019 Investor and Analyst Meeting 50
1003
826
491
823
733
505 504
352
4763
303
Shareholder structure March 2018
Non free float shareholders1 232
Free float12 768
1 Definition of German stock exchange for indices
2 Including shareholdings of the Management Board
bull MKV Verwaltungs GmbH Gruumlnwald (GER)
1003
bull Joachim Loh Haiger (GER)
826
bull Leifheit AG Nassau (GER) treasury shares
491
bull Alantra EQMC Asset Management SGIIC
SA Madrid (ES) 823
bull DBAY Advisors Limited Douglas (IM)
733
bull MainFirst SICAV Senningerberg (LUX)
504
bull Teslin Capital Management BVGerlin NV
Maarsbergen (NL) 505
bull Blackmoor Ownership Holdings Master
Limited London (UK) 352
bull Share ownership under reporting threshold
4763
Significant free float and international
investors
Annex
28 March 2019 Investor and Analyst Meeting 51
Aktiengesellschaft
Postfach 11 65
D-56377 Nassau
Agenda
bull Introduction to Leifheit
bull Financial Figures FY 2018
bull Key strategic initiatives
bull Forecast Financial Year 2019
bull Investment Highlights
bull Annex
Investor and Analyst Meeting 28 March 2019 3
Introduction
to Leifheit
Tradition ndash Innovation ndash Vision
Introduction to Leifheit
1959
2019
28 March 2019 Investor and Analyst Meeting 5
Leifheit Group
ldquoWe are your leading experts for
solutions that make your everyday life
at home more easy and convenientrdquo
Introduction to Leifheit
Household
bull High-quality branded products with a high degree of consumer
benefit mid to upper price segment
bull Consistent brand management
bull Systematic processes for innovation and market launch
bull Distribution in international markets
bull Products in mid-price
range
bull Customer-specific
product development
bull Strong service
component
Wellbeing Private Label
28 March 2019 Investor and Analyst Meeting 6
Wellbeing
9 Turnover share
Scales medical products and air treatment
complementary new assortments for a modern lifestyle
Laundry care
40 Turnover share
Laundry dryers ironing boards and storage
for fresh clean and well-kept laundry
Cleaning
34 Turnover share
Easy and convenient solution
for every cleaning demand
Kitchen goods
17 Turnover share
Useful kitchen aids for
opening cooking cutting or storing
One of the leading suppliers of household
products in Europe
Introduction to Leifheit
28 March 2019 Investor and Analyst Meeting 7
Previous experience
bull Many years of experience as
CTO at Igus GmbH and
Stoba Praumlzisionstechnik
bull Various technical
management positions at
Robert Bosch GmbH
Core competencies
bull Digitalization IoT Industry
40 implementation of lean
production systems agile
ldquoScrumrdquo methods
Experienced Management Board
Introduction to Leifheit
Previous experience
bull Many years of management
experience at C-Level
bull Various global financial
management functions at
Stiebel Eltron and General
Electric
Core competencies
bull Digitalization IT cost
productivity strategic growth
models MampA and Post-
Merger Integration
Igor Iraeta Munduate COO amp CO-CEO ad interim
born 1974
Ivo Huhmann CFO amp CO-CEO ad interim
born 1969
Previous experience
bull Many years of experience as
President Europe at
SodaStream
bull Various leading positions at
Henkel Danone PepsiCo
and Procter amp Gamble
Core competencies
bull General Management
Business Development
and consumer goods
Marketing
Henner Rinsche CEO ab 01062019
born 1971
28 March 2019 Investor and Analyst Meeting 8
TOP-10 clients (50 of turnover)
Present in leading distribution channels
Introduction to Leifheit
Turnover by distribution channel
in euro m
0
20
40
60
80
Hype
rmark
ets
DIY
E-C
om
merc
e
Re
tail-
Whole
sale
D
epart
ment
sto
res
Import
ers
Exp
ort
ers
Dis
cou
nte
r
Ca
sh
ampC
arr
y
Ele
ctr
o
Oth
ers
2017 2018
28 March 2019 Investor and Analyst Meeting 9
Turnover share E-Commerce 15
La LoupeF (Herby) bull About 80 employees
bull Manufacturing of wall and tower dryers
ParisF (LeifheitBirambeau) bull About 80 employees
bull Marketing sales and administration
BlatnaacuteCZ (Leifheit) bull About 450 employees
bull Manufacturing of tower dryers wall dryers and floor wipers
bull Logistic center Eastern Europe
ZuzenhausenD (Leifheit) bull About 110 employees
bull Logistics center
NassauD (LeifheitSoehnle) bull About 320 employees
bull Marketing sales development quality assurance central administration
bull Manufacturing of rotary dryers vacuum jugs roll holders and floor wipers
Head office and branches Sales region
28 March 2019 Investor and Analyst Meeting 10
Operating in more than 80 countries
with 15 own branches
Introduction to Leifheit
Financial Figures
FY 2018
Turnaround
in Wellbeing segment
Significant sales growth
in Eastern Europe
New Pan-European
pricing framework
Solid E-Commerce
growth
Successful launch of
new products
Cleaning category grown
significantly
Successful implementation
of strategic projects
Highlights Financial Year 2018
28 March 2019 Investor and Analyst Meeting 12
At a glance
Highlights Financial Year 2018
28 March 2019 Investor and Analyst Meeting
2017 2018 ∆
Group Turnover euro m 2368 2342 -11
Gross margin 464 436 -28 PP
Foreign currency results euro m -15 03 gt100
EBIT euro m 188 131 -307
EBIT margin 80 56 -24 PP
Earnings before taxes (EBT) euro m 177 119 -327
Net result for the period euro m 129 84 -347
ROCE 127 85 -42 PP
13
bull Gross profit impacted by foreign currency effects price increases for materials
mix effects and lower contribution margins due to decreased turnover
bull EBIT also affected by expenses for changes to the Board of Management
969
1029
278
92
976 1007
289
70
0
20
40
60
80
100
120
Germany CentralEurope
EasternEurope
Rest of theWorld
2017
2018417
430
123 30
Germany
Central Europe
Eastern Europe
Rest of theworld
Strong domestic market
and growth in Eastern Europe
Financial Figures FY 2018
bull 2018 financial year fell short of expectations
bull Significant growth achieved in Eastern Europe
bull Household and Private Label segments
slightly declining
bull Turnover growth in Wellbeing
Group turnover by region
FY 2017 vs FY 2018 in euro m
Group turnover by region
FY 2018
28 March 2019 Investor and Analyst Meeting 14
+9
Eastern Europe
Czech Rep Poland
+4
- 3
Harmonized ldquogo-to-marketrdquo strategy drives
substantial growth in Eastern Europe
Financial Figures FY 2018
28 March 2019 Investor and Analyst Meeting
Turnover EE region and selected markets
2015 - 2018 in euro m
Growth
2017 to 2018
EE
0
5
10
15
20
25
30
2015 2016 2017 2018
RO
EE
CZ
EE PL
EE
CZ
PL
EE
CZ
PL
EE
CZ
PL
RO RO RO
+50
Romania
15
1 Czech Republic turnover 2017 includes contract manufacturing for third parties at our Czech production site
which expired as planned
497
325
145
33
GermanyCentral EuropeEastern EuropeRest of the World
Highest turnover segment
of the Group
Significantly higher turnover
in the product category
cleaning
Earnings affected ao by
currency effects and higher
material prices
Household positive development of cleaning
cannot compensate decline in laundry care
Financial Figures FY 2018
28 March 2019 Investor and Analyst Meeting
2017 2018 ∆
Turnover euro m 1829 1804 -14
Gross profit euro m 887 828 -67
Segment-
EBIT euro m 133 102 -233
Results Household segment
2018 compared to 2017
16
Turnover Household
2018 by region
Turnaround due to
turnover growth
by 12
Decline in EBIT due to
currency effects and one-
time higher expenses for the
Soehnle app
Strong growth recorded
in Germany and
Eastern Europe
Wellbeing ndash new Soehnle
assortement as growth drivers
Financial Figures FY 2018
28 March 2019 Investor and Analyst Meeting
399
501
53 47
GermanyCentral EuropeEastern EuropeRest of the World
2017 2018 ∆
Turnover euro m 196 199 +12
Gross profit euro m 98 86 -124
Segment
EBIT euro m 22 -03 -lt100
Results Wellbeing segment
2018 compared to 2017
17
Turnover Wellbeing
2018 by region
Continued weakness of
individual trading partners
and protests in France
EBIT at stable level Triple-digit percentage
growth in Eastern Europe
Private Label ndash
Focus on international accounts
Financial Figures FY 2018
28 March 2019 Investor and Analyst Meeting
2017 2018 ∆
Turnover euro m 343 339 -10
Gross profit euro m 114 107 -60
Segment
EBIT euro m 33 32 -31
Results Private Label segment
2018 compared to 2017
18
Turnover Private Label
2018 by region
947
47 06
Central Europe
Eastern Europe
Rest of world
1 Sum of cash flow from operating activities and investment activities adjusted for financial assets
Free Cash Flow improved but still too
much impacted by working capital
Financial Figures FY 2018
28 March 2019 Investor and Analyst Meeting
in euro m 2017 2018 ∆
Cash flow from operating activities 72 102 30
Cash flow from investment activities -107 225 332
Cash flow from financing activities -138 -100 38
Change in cash and cash equivalents -173 227 400
Cash and Cash equivalents at the end of reporting period 282 509 227
Free cash flow1 15 37 22
in euro m 31122017 31122018 ∆
Cash and Cash equivalents at the end of reporting period 282 509 805
Current financial assets 290 - gt -100
Group liquidity 572 509 -110
Financial liabilities - - -
572 509 -110
19
Investments and continuous
improvement of the product portfolio
Investments 2018
bull 63 euro m (2017 67 euro m) in
fixed assets mainly in tools
and equipment
bull euro 03 m (2017 euro 11 m) in
intangible assets (mainly
softwareproduct and
customer-oriented systems)
bull Investment rate 36
(2017 45 )
28 March 2019 Investor and Analyst Meeting
Financial Figures FY 2018
Investments vs depreciation
in euro m
62
71 78 78
66 63 58
62 64 69
0
2
4
6
8
10
2014 2015 2016 2017 2018
Investments Depreciation
20
Solid finance structure of the Group
28 March 2019 Investor and Analyst Meeting
Financial Figures FY 2018
99 102
70 65
56 55
0
50
100
150
200
250
2017 2018
Liabilities
Other provisionsand liabilities
Pension reserves
Equity
Balance sheet ratios
in Mio euro
57 57
11 10
56 58
44 46
57 51
0
50
100
150
200
250
2017 2018
Assets
Cash andfinancial assets
Inventories
Receivables andother currentassets
Other non-currentassets
Non-currentassets
225 225 222 222
21
Continuous strong capital structure
and financial flexibility
Financial Figures FY 2018
28 March 2019 Investor and Analyst Meeting
Equity-ratio
31 December in euro m
Cash cash equivalents and short-term
financial assets 31 December in euro m
948
1067 1046
985 1018
425
449 437 438
459
20
25
30
35
40
45
50
70
80
90
100
110
120
2014 2015 2016 2017 2018
Equity Equity ratio
628 682 695 572
509
0
10
20
30
40
50
60
70
2014 2015 2016 2017 2018
22
930 920
48 56
159 158
0
200
400
600
800
1000
1200
2017 2018
PrivateLabel
Wellbeing
Household
Employees by segment
31 December 2018
Employees
By Region 31 December 2018
Number of employees on stable level
Financial Figures FY 2018
28 March 2019 Investor and Analyst Meeting
370
414
143
73
Germany
Czech Republic
France
Other Countries
23
1137 1134
Development Leifheit share
Financial Figures FY 2018
0
200
400
600
800
1000
1200
2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019
Schlusskurs Leifheit Aktie Schlusskurs SDAX
10-year performance of Leifheit share price compared to SDAX in (indexed to 100)
28 March 2019 Investor and Analyst Meeting
Leifheit share price performance Jan 2018 ndash March 2019 compared to SDAX in (indexed to 100
0
20
40
60
80
100
120
Jan Feb Mrz Apr Mai Jun Jul Jul Aug Sep Okt Nov Dez Jan Feb
Schlusskurs Leifheit Aktie Schlusskurs SDAX
24
-1
2018 105 euro1
Long-term dividend development
Dividend per share in euro
1 Proposal to the Annual General Meeting
2 Based on the particular closing price at year-end
Committed to shareholder returns -
105 euro dividend proposed to the AGM
Financial Figures FY 2018
28 March 2019 Investor and Analyst Meeting
000
050
100
150
1984
1985
1986
1987
1988
1989
1990
1991
1992
1993
1994
1995
1996
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
2015
2016
2017
2018
Bonusspecial dividend Dividend
2018 59
2017 38
2016 51
2015 56
2014 39
2013 53
2012 52
2011 63
Dividend yield 2
25
Key strategic initiatives 2019
Digitalization and
Connectivity
High demand for
battery-powered devices
Connectivity of products
and services
E-Commerce
High growth rates
for household
goods amp appliances
(20162017 +265)
Convenience
Demand-oriented product
innovation through systematic
innovation and market
introduction processes
Demographic change
More private households
rising proportion of older
population amp higher quality
orientation among young
households
Health
Demand for well-being and
healthcare products
due to growing health
awareness
Environment
Durable high
quality products
Trends and market environment
offer attractive growth opportunities
Key strategic initiatives
28 March 2019 Investor and Analyst Meeting 27
Interlock Online and
Offline sales
channels establish
Pan-European
E-Commerce team
launch own
web shop
Digitalization
Drive consumer-
oriented product
innovations and
renewal of existing
portfolio
Innovation
International
geographic
expansion
Brand building
activities
especially
in Eastern Europe
Internationalization
Increased efficiency
and speed from
processes and IT
along the entire
value chain
Efficiency
Strengthening strategy to consistently
address growth themes
Key strategic initiatives
28 March 2019 Investor and Analyst Meeting 28
Expansion of e-commerce activities
through European platform
Key strategic initiatives
28 March 2019 Investor and Analyst Meeting
Interlocking of
onlineoffline
sales channels
Create best in class
consumer communication
and service
Analysis of customer data
to better understand their
needs
Launch of new
Online-Shops
in core markets
29
New Online-Shops
to be launched in 2019
Key strategic initiatives
28 March 2019 Investor and Analyst Meeting 30
Internationalization
Increased investments in Eastern Europe
bull Expansion of brands through
targeted sales activities
bull Focus on selected Eastern
European markets with attractive
growth opportunities
bull Increased investments in Poland
Czech Republic Romania and
Slovakia
bull Foundation of subsidiary in
China for sales activities in Asia
Pacific region
28 March 2019 Investor and Analyst Meeting
Key strategic initiatives
31
Product and Brand Initiatives 2019
Anniversary Colour Edition
Product and Brand Initiatives 2019
28 March 2019 Investor and Analyst Meeting 33
bull Most comfortable floor wiper for
convenient in-between Cleaning
(highly relevant for consumer)
bull Refillable cartridge can be filled
with water and any chosen
branded floor cleaning liquid
bull Suitable for all kinds of floor
bull Good Classic Pico Spray (RRP
2799 euro)
bull Better Easy Spray XL (RRP
3999 euro)
bull Best Care amp Protect (fuumlr wooden
floors RRP 3999 euro6999 euro Set)
Product and Brand Initiatives 2019
28 March 2019 Investor and Analyst Meeting 34
bull Width suction nozzle 26cm
bull App 30min runtime
bull 360deg- usage
bull Lateral tank plug for quick emptying
bull Large tank opening for hygienic
cleaning
bull ClickSystem for versatile application
with handle
Aquanta Clilck RRP 5499euro
-romotion 3499euro
Availablility 01 012019
Aquanta RRP 3999
Promotion 2999
Dry amp Clean
RRP 5999 euro
promo 3999 euro
Click-System for versatile application
with all Leifheit Click-System handles Product and Brand Initiatives 2019
28 March 2019 Investor and Analyst Meeting 35
Product and Brand Initiatives 2019
28 March 2019 Investor and Analyst Meeting 36
Product and Brand Initiatives 2019
28 March 2019 Investor and Analyst Meeting 37
Product and Brand Initiatives 2019
28 March 2019 Investor and Analyst Meeting 38
28 March 2019 Investor and Analyst Meeting 39
Soehnle Scales Colour Editions 2019
Product and Brand Initiatives 2019
Personal scales Style
Sense Compact 200
Kitchen scales
Page Compact 300
Investor and Analyst Meeting
Product and Brand Initiatives 2019
28 March 2019 40
Expansion of blood
pressure monitors range
Systo Monitor 180
28 March 2019 Investor and Analyst Meeting 41
Zuschaltbare LED- Beleuchtung
(atmosphaumlrisch oder konstant)
Zwei geraumluscharme Beduftungsmodi
(10 Sek oder konstant)
Geeignet fuumlr Parfuumlm- und
aumltherische Oumlle
Product and Brand Initiatives 2019
Expansion of
Air treatment range
Bari Design
Aroma Diffuser
28 March 2019 Investor and Analyst Meeting 42
Product and Brand Initiatives 2019
Expansion of Soehnle
Connect Scales range
Shape Sense Connect
Forecast Financial Year 2019
2019 Leifheit targets turnover growth
of 3 to 4
Financial Forecast
28 March 2019 Investor and Analyst Meeting
Slowdown in growth due to increasing global and economic tensions
Economic slowdown in the EU despite good domestic demand
Retail trade growth in Germany weak
European consumers propensity to consume worsens
Group Turnover growth of about 3 to 4
Household Turnover growth of about 2 to 3
Wellbeing Turnover growth of about 11 to 12
Private Label Turnover growth of about 3 to 4
EBIT of around euro 9 m to euro 10
Free cash flow of about euro 35 m to euro 45 m
Economic
environment
2019
Forecast Group
development
2019
44
Long-standing
track record
For 60 years one of
the leading suppliers
of household products
in Europe
Excellent
product quality
High-quality innovative
products for cleaning
laundry care kitchen
and wellbeing with high
utility and functional
design
Non-cyclical
business
Leifheit products
used every day
Strong brands
Leifheit and
Soehnle
High awareness and
consumer confidence
Innovation
capability
Demand-oriented
product innovation
through systematic
innovation and market
introduction processes
Changing market
Digitalization
e-commerce and
convenience create
attractive growth
opportunities
International
sales network
Promotes market
penetration and further
internationalization
Finance
structure
Efficient cost
structure and solid
financial position
Shareholder-
oriented
dividend policy
Distribution of approx
75 of max (free cash
flow net income)
targeted surplus cash
for shareholders
Strong long-term
share price
performance
Since 2008 +450
and thus above SDAX
(+240)
Investment Highlights
28 March 2019 Investor and Analyst Meeting 45
Annex
Financial calendar and contact
Dates 2019
28 March 2019
Annual Financial Reports 2018
Analystlsquos meeting FrankfurtMain Germany
14 May 2019
Quarterly statement Q1
29 May 2019
Annual General Meeting FrankfurtMain Germany
13 August 2019
Financial report for the period ending 30 June 2019
12 November 2019
Quarterly statement Q3
Contact
Petra Dombrowsky
Corporate Communications Investor Relations
Phone +49 2604 977-218
Email irleifheitcom
wwwleifheit-groupcom
28 March 2019 Investor and Analyst Meeting
Annex
47
1 Adjusted by foreign currency results
-1
2014 2015 2016 2017 2018
Group turnover euro m 2207 2318 2371 2368 2342
Profitability
Gross margin 477 467 475 464 436
Cash flow
from operating activities
euro m
245
208
218
72
102
Free cash flow euro m 184 141 143 15 37
EBIT
EBIT adjusted1
euro m
euro m
215
164
217
192
221
218
188
203
131
128
EBIT margin 98 93 93 80 56
EBT euro m 198 202 206 177 119
Net result for the period euro m 141 143 145 129 84
ROCE 203 181 163 127 85
Long-term financial overview
Annex
28 March 2019 Investor and Analyst Meeting 48
1 Scrip issue in June 2017 2013 ndash 2016 adjusted
2 Not including repurchased treasury shares
311214 311215 311216 311217 311218
Employees No 1068 1074 1093 1137 1134
Balance sheet total2 euro m 2233 2379 2394 2249 2218
Equity euro m 948 1067 1046 985 1018
Equity ratio 425 449 437 438 459
Liquidity euro m 628 682 695 572 509
2014 2015 2016 2017 2018
Per Share1
Net result for the period2 euro 149 151 153 135 088
Free cash flow euro 194 148 151 016 039
Dividend
Special dividend
euro
euro
090
--
100
038
105
040
105
--
105
--
Investments euro m 62 71 78 78 66
Depreciation euro m 63 58 62 64 69
Long-term financial overview
Annex
28 March 2019 Investor and Analyst Meeting 49
2010
bull Takeover of the remaining shares of HerbyF
2012
bull Termination of the license agreement with Dr Oetker Bakeware
1984
bull IPO of Leifheit AG
1970
bull Annual production of carpet sweepers reaches 2 m units Leifheit becomes European market leader
1959
bull Foundation
1988
bull License agreement for Dr Oetker Bakeware
bull Acquisition of Spirella and Kleine Wolke (bathroom furnishings and -accessories)
1972
bull Takeover of Leifheit by ITT (US)
2010
bull Sale of the business unit lsquobathroomrsquo including the brands Spirella Kleine Wolke and Meusch
1970 1980 1990 2000 1960
1998
bull Takeover of 346 of the shares of BirambeauF
1995
bull Start of the new production plant in BlatnaacuteCZ
2010
2008
bull Takeover of 60 of HerbyF
2001
bull Takeover of Soehnle Group
bull 2006
bull Takeover of the remaining shares of BirambeauF
2020 0
2015
bull Strategy ldquoLeifheit 2020rdquo
2017
bull Capital increase from company funds
Leifheit ndash 60 years of passion
for housework
Annex
28 March 2019 Investor and Analyst Meeting 50
1003
826
491
823
733
505 504
352
4763
303
Shareholder structure March 2018
Non free float shareholders1 232
Free float12 768
1 Definition of German stock exchange for indices
2 Including shareholdings of the Management Board
bull MKV Verwaltungs GmbH Gruumlnwald (GER)
1003
bull Joachim Loh Haiger (GER)
826
bull Leifheit AG Nassau (GER) treasury shares
491
bull Alantra EQMC Asset Management SGIIC
SA Madrid (ES) 823
bull DBAY Advisors Limited Douglas (IM)
733
bull MainFirst SICAV Senningerberg (LUX)
504
bull Teslin Capital Management BVGerlin NV
Maarsbergen (NL) 505
bull Blackmoor Ownership Holdings Master
Limited London (UK) 352
bull Share ownership under reporting threshold
4763
Significant free float and international
investors
Annex
28 March 2019 Investor and Analyst Meeting 51
Aktiengesellschaft
Postfach 11 65
D-56377 Nassau
Introduction
to Leifheit
Tradition ndash Innovation ndash Vision
Introduction to Leifheit
1959
2019
28 March 2019 Investor and Analyst Meeting 5
Leifheit Group
ldquoWe are your leading experts for
solutions that make your everyday life
at home more easy and convenientrdquo
Introduction to Leifheit
Household
bull High-quality branded products with a high degree of consumer
benefit mid to upper price segment
bull Consistent brand management
bull Systematic processes for innovation and market launch
bull Distribution in international markets
bull Products in mid-price
range
bull Customer-specific
product development
bull Strong service
component
Wellbeing Private Label
28 March 2019 Investor and Analyst Meeting 6
Wellbeing
9 Turnover share
Scales medical products and air treatment
complementary new assortments for a modern lifestyle
Laundry care
40 Turnover share
Laundry dryers ironing boards and storage
for fresh clean and well-kept laundry
Cleaning
34 Turnover share
Easy and convenient solution
for every cleaning demand
Kitchen goods
17 Turnover share
Useful kitchen aids for
opening cooking cutting or storing
One of the leading suppliers of household
products in Europe
Introduction to Leifheit
28 March 2019 Investor and Analyst Meeting 7
Previous experience
bull Many years of experience as
CTO at Igus GmbH and
Stoba Praumlzisionstechnik
bull Various technical
management positions at
Robert Bosch GmbH
Core competencies
bull Digitalization IoT Industry
40 implementation of lean
production systems agile
ldquoScrumrdquo methods
Experienced Management Board
Introduction to Leifheit
Previous experience
bull Many years of management
experience at C-Level
bull Various global financial
management functions at
Stiebel Eltron and General
Electric
Core competencies
bull Digitalization IT cost
productivity strategic growth
models MampA and Post-
Merger Integration
Igor Iraeta Munduate COO amp CO-CEO ad interim
born 1974
Ivo Huhmann CFO amp CO-CEO ad interim
born 1969
Previous experience
bull Many years of experience as
President Europe at
SodaStream
bull Various leading positions at
Henkel Danone PepsiCo
and Procter amp Gamble
Core competencies
bull General Management
Business Development
and consumer goods
Marketing
Henner Rinsche CEO ab 01062019
born 1971
28 March 2019 Investor and Analyst Meeting 8
TOP-10 clients (50 of turnover)
Present in leading distribution channels
Introduction to Leifheit
Turnover by distribution channel
in euro m
0
20
40
60
80
Hype
rmark
ets
DIY
E-C
om
merc
e
Re
tail-
Whole
sale
D
epart
ment
sto
res
Import
ers
Exp
ort
ers
Dis
cou
nte
r
Ca
sh
ampC
arr
y
Ele
ctr
o
Oth
ers
2017 2018
28 March 2019 Investor and Analyst Meeting 9
Turnover share E-Commerce 15
La LoupeF (Herby) bull About 80 employees
bull Manufacturing of wall and tower dryers
ParisF (LeifheitBirambeau) bull About 80 employees
bull Marketing sales and administration
BlatnaacuteCZ (Leifheit) bull About 450 employees
bull Manufacturing of tower dryers wall dryers and floor wipers
bull Logistic center Eastern Europe
ZuzenhausenD (Leifheit) bull About 110 employees
bull Logistics center
NassauD (LeifheitSoehnle) bull About 320 employees
bull Marketing sales development quality assurance central administration
bull Manufacturing of rotary dryers vacuum jugs roll holders and floor wipers
Head office and branches Sales region
28 March 2019 Investor and Analyst Meeting 10
Operating in more than 80 countries
with 15 own branches
Introduction to Leifheit
Financial Figures
FY 2018
Turnaround
in Wellbeing segment
Significant sales growth
in Eastern Europe
New Pan-European
pricing framework
Solid E-Commerce
growth
Successful launch of
new products
Cleaning category grown
significantly
Successful implementation
of strategic projects
Highlights Financial Year 2018
28 March 2019 Investor and Analyst Meeting 12
At a glance
Highlights Financial Year 2018
28 March 2019 Investor and Analyst Meeting
2017 2018 ∆
Group Turnover euro m 2368 2342 -11
Gross margin 464 436 -28 PP
Foreign currency results euro m -15 03 gt100
EBIT euro m 188 131 -307
EBIT margin 80 56 -24 PP
Earnings before taxes (EBT) euro m 177 119 -327
Net result for the period euro m 129 84 -347
ROCE 127 85 -42 PP
13
bull Gross profit impacted by foreign currency effects price increases for materials
mix effects and lower contribution margins due to decreased turnover
bull EBIT also affected by expenses for changes to the Board of Management
969
1029
278
92
976 1007
289
70
0
20
40
60
80
100
120
Germany CentralEurope
EasternEurope
Rest of theWorld
2017
2018417
430
123 30
Germany
Central Europe
Eastern Europe
Rest of theworld
Strong domestic market
and growth in Eastern Europe
Financial Figures FY 2018
bull 2018 financial year fell short of expectations
bull Significant growth achieved in Eastern Europe
bull Household and Private Label segments
slightly declining
bull Turnover growth in Wellbeing
Group turnover by region
FY 2017 vs FY 2018 in euro m
Group turnover by region
FY 2018
28 March 2019 Investor and Analyst Meeting 14
+9
Eastern Europe
Czech Rep Poland
+4
- 3
Harmonized ldquogo-to-marketrdquo strategy drives
substantial growth in Eastern Europe
Financial Figures FY 2018
28 March 2019 Investor and Analyst Meeting
Turnover EE region and selected markets
2015 - 2018 in euro m
Growth
2017 to 2018
EE
0
5
10
15
20
25
30
2015 2016 2017 2018
RO
EE
CZ
EE PL
EE
CZ
PL
EE
CZ
PL
EE
CZ
PL
RO RO RO
+50
Romania
15
1 Czech Republic turnover 2017 includes contract manufacturing for third parties at our Czech production site
which expired as planned
497
325
145
33
GermanyCentral EuropeEastern EuropeRest of the World
Highest turnover segment
of the Group
Significantly higher turnover
in the product category
cleaning
Earnings affected ao by
currency effects and higher
material prices
Household positive development of cleaning
cannot compensate decline in laundry care
Financial Figures FY 2018
28 March 2019 Investor and Analyst Meeting
2017 2018 ∆
Turnover euro m 1829 1804 -14
Gross profit euro m 887 828 -67
Segment-
EBIT euro m 133 102 -233
Results Household segment
2018 compared to 2017
16
Turnover Household
2018 by region
Turnaround due to
turnover growth
by 12
Decline in EBIT due to
currency effects and one-
time higher expenses for the
Soehnle app
Strong growth recorded
in Germany and
Eastern Europe
Wellbeing ndash new Soehnle
assortement as growth drivers
Financial Figures FY 2018
28 March 2019 Investor and Analyst Meeting
399
501
53 47
GermanyCentral EuropeEastern EuropeRest of the World
2017 2018 ∆
Turnover euro m 196 199 +12
Gross profit euro m 98 86 -124
Segment
EBIT euro m 22 -03 -lt100
Results Wellbeing segment
2018 compared to 2017
17
Turnover Wellbeing
2018 by region
Continued weakness of
individual trading partners
and protests in France
EBIT at stable level Triple-digit percentage
growth in Eastern Europe
Private Label ndash
Focus on international accounts
Financial Figures FY 2018
28 March 2019 Investor and Analyst Meeting
2017 2018 ∆
Turnover euro m 343 339 -10
Gross profit euro m 114 107 -60
Segment
EBIT euro m 33 32 -31
Results Private Label segment
2018 compared to 2017
18
Turnover Private Label
2018 by region
947
47 06
Central Europe
Eastern Europe
Rest of world
1 Sum of cash flow from operating activities and investment activities adjusted for financial assets
Free Cash Flow improved but still too
much impacted by working capital
Financial Figures FY 2018
28 March 2019 Investor and Analyst Meeting
in euro m 2017 2018 ∆
Cash flow from operating activities 72 102 30
Cash flow from investment activities -107 225 332
Cash flow from financing activities -138 -100 38
Change in cash and cash equivalents -173 227 400
Cash and Cash equivalents at the end of reporting period 282 509 227
Free cash flow1 15 37 22
in euro m 31122017 31122018 ∆
Cash and Cash equivalents at the end of reporting period 282 509 805
Current financial assets 290 - gt -100
Group liquidity 572 509 -110
Financial liabilities - - -
572 509 -110
19
Investments and continuous
improvement of the product portfolio
Investments 2018
bull 63 euro m (2017 67 euro m) in
fixed assets mainly in tools
and equipment
bull euro 03 m (2017 euro 11 m) in
intangible assets (mainly
softwareproduct and
customer-oriented systems)
bull Investment rate 36
(2017 45 )
28 March 2019 Investor and Analyst Meeting
Financial Figures FY 2018
Investments vs depreciation
in euro m
62
71 78 78
66 63 58
62 64 69
0
2
4
6
8
10
2014 2015 2016 2017 2018
Investments Depreciation
20
Solid finance structure of the Group
28 March 2019 Investor and Analyst Meeting
Financial Figures FY 2018
99 102
70 65
56 55
0
50
100
150
200
250
2017 2018
Liabilities
Other provisionsand liabilities
Pension reserves
Equity
Balance sheet ratios
in Mio euro
57 57
11 10
56 58
44 46
57 51
0
50
100
150
200
250
2017 2018
Assets
Cash andfinancial assets
Inventories
Receivables andother currentassets
Other non-currentassets
Non-currentassets
225 225 222 222
21
Continuous strong capital structure
and financial flexibility
Financial Figures FY 2018
28 March 2019 Investor and Analyst Meeting
Equity-ratio
31 December in euro m
Cash cash equivalents and short-term
financial assets 31 December in euro m
948
1067 1046
985 1018
425
449 437 438
459
20
25
30
35
40
45
50
70
80
90
100
110
120
2014 2015 2016 2017 2018
Equity Equity ratio
628 682 695 572
509
0
10
20
30
40
50
60
70
2014 2015 2016 2017 2018
22
930 920
48 56
159 158
0
200
400
600
800
1000
1200
2017 2018
PrivateLabel
Wellbeing
Household
Employees by segment
31 December 2018
Employees
By Region 31 December 2018
Number of employees on stable level
Financial Figures FY 2018
28 March 2019 Investor and Analyst Meeting
370
414
143
73
Germany
Czech Republic
France
Other Countries
23
1137 1134
Development Leifheit share
Financial Figures FY 2018
0
200
400
600
800
1000
1200
2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019
Schlusskurs Leifheit Aktie Schlusskurs SDAX
10-year performance of Leifheit share price compared to SDAX in (indexed to 100)
28 March 2019 Investor and Analyst Meeting
Leifheit share price performance Jan 2018 ndash March 2019 compared to SDAX in (indexed to 100
0
20
40
60
80
100
120
Jan Feb Mrz Apr Mai Jun Jul Jul Aug Sep Okt Nov Dez Jan Feb
Schlusskurs Leifheit Aktie Schlusskurs SDAX
24
-1
2018 105 euro1
Long-term dividend development
Dividend per share in euro
1 Proposal to the Annual General Meeting
2 Based on the particular closing price at year-end
Committed to shareholder returns -
105 euro dividend proposed to the AGM
Financial Figures FY 2018
28 March 2019 Investor and Analyst Meeting
000
050
100
150
1984
1985
1986
1987
1988
1989
1990
1991
1992
1993
1994
1995
1996
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
2015
2016
2017
2018
Bonusspecial dividend Dividend
2018 59
2017 38
2016 51
2015 56
2014 39
2013 53
2012 52
2011 63
Dividend yield 2
25
Key strategic initiatives 2019
Digitalization and
Connectivity
High demand for
battery-powered devices
Connectivity of products
and services
E-Commerce
High growth rates
for household
goods amp appliances
(20162017 +265)
Convenience
Demand-oriented product
innovation through systematic
innovation and market
introduction processes
Demographic change
More private households
rising proportion of older
population amp higher quality
orientation among young
households
Health
Demand for well-being and
healthcare products
due to growing health
awareness
Environment
Durable high
quality products
Trends and market environment
offer attractive growth opportunities
Key strategic initiatives
28 March 2019 Investor and Analyst Meeting 27
Interlock Online and
Offline sales
channels establish
Pan-European
E-Commerce team
launch own
web shop
Digitalization
Drive consumer-
oriented product
innovations and
renewal of existing
portfolio
Innovation
International
geographic
expansion
Brand building
activities
especially
in Eastern Europe
Internationalization
Increased efficiency
and speed from
processes and IT
along the entire
value chain
Efficiency
Strengthening strategy to consistently
address growth themes
Key strategic initiatives
28 March 2019 Investor and Analyst Meeting 28
Expansion of e-commerce activities
through European platform
Key strategic initiatives
28 March 2019 Investor and Analyst Meeting
Interlocking of
onlineoffline
sales channels
Create best in class
consumer communication
and service
Analysis of customer data
to better understand their
needs
Launch of new
Online-Shops
in core markets
29
New Online-Shops
to be launched in 2019
Key strategic initiatives
28 March 2019 Investor and Analyst Meeting 30
Internationalization
Increased investments in Eastern Europe
bull Expansion of brands through
targeted sales activities
bull Focus on selected Eastern
European markets with attractive
growth opportunities
bull Increased investments in Poland
Czech Republic Romania and
Slovakia
bull Foundation of subsidiary in
China for sales activities in Asia
Pacific region
28 March 2019 Investor and Analyst Meeting
Key strategic initiatives
31
Product and Brand Initiatives 2019
Anniversary Colour Edition
Product and Brand Initiatives 2019
28 March 2019 Investor and Analyst Meeting 33
bull Most comfortable floor wiper for
convenient in-between Cleaning
(highly relevant for consumer)
bull Refillable cartridge can be filled
with water and any chosen
branded floor cleaning liquid
bull Suitable for all kinds of floor
bull Good Classic Pico Spray (RRP
2799 euro)
bull Better Easy Spray XL (RRP
3999 euro)
bull Best Care amp Protect (fuumlr wooden
floors RRP 3999 euro6999 euro Set)
Product and Brand Initiatives 2019
28 March 2019 Investor and Analyst Meeting 34
bull Width suction nozzle 26cm
bull App 30min runtime
bull 360deg- usage
bull Lateral tank plug for quick emptying
bull Large tank opening for hygienic
cleaning
bull ClickSystem for versatile application
with handle
Aquanta Clilck RRP 5499euro
-romotion 3499euro
Availablility 01 012019
Aquanta RRP 3999
Promotion 2999
Dry amp Clean
RRP 5999 euro
promo 3999 euro
Click-System for versatile application
with all Leifheit Click-System handles Product and Brand Initiatives 2019
28 March 2019 Investor and Analyst Meeting 35
Product and Brand Initiatives 2019
28 March 2019 Investor and Analyst Meeting 36
Product and Brand Initiatives 2019
28 March 2019 Investor and Analyst Meeting 37
Product and Brand Initiatives 2019
28 March 2019 Investor and Analyst Meeting 38
28 March 2019 Investor and Analyst Meeting 39
Soehnle Scales Colour Editions 2019
Product and Brand Initiatives 2019
Personal scales Style
Sense Compact 200
Kitchen scales
Page Compact 300
Investor and Analyst Meeting
Product and Brand Initiatives 2019
28 March 2019 40
Expansion of blood
pressure monitors range
Systo Monitor 180
28 March 2019 Investor and Analyst Meeting 41
Zuschaltbare LED- Beleuchtung
(atmosphaumlrisch oder konstant)
Zwei geraumluscharme Beduftungsmodi
(10 Sek oder konstant)
Geeignet fuumlr Parfuumlm- und
aumltherische Oumlle
Product and Brand Initiatives 2019
Expansion of
Air treatment range
Bari Design
Aroma Diffuser
28 March 2019 Investor and Analyst Meeting 42
Product and Brand Initiatives 2019
Expansion of Soehnle
Connect Scales range
Shape Sense Connect
Forecast Financial Year 2019
2019 Leifheit targets turnover growth
of 3 to 4
Financial Forecast
28 March 2019 Investor and Analyst Meeting
Slowdown in growth due to increasing global and economic tensions
Economic slowdown in the EU despite good domestic demand
Retail trade growth in Germany weak
European consumers propensity to consume worsens
Group Turnover growth of about 3 to 4
Household Turnover growth of about 2 to 3
Wellbeing Turnover growth of about 11 to 12
Private Label Turnover growth of about 3 to 4
EBIT of around euro 9 m to euro 10
Free cash flow of about euro 35 m to euro 45 m
Economic
environment
2019
Forecast Group
development
2019
44
Long-standing
track record
For 60 years one of
the leading suppliers
of household products
in Europe
Excellent
product quality
High-quality innovative
products for cleaning
laundry care kitchen
and wellbeing with high
utility and functional
design
Non-cyclical
business
Leifheit products
used every day
Strong brands
Leifheit and
Soehnle
High awareness and
consumer confidence
Innovation
capability
Demand-oriented
product innovation
through systematic
innovation and market
introduction processes
Changing market
Digitalization
e-commerce and
convenience create
attractive growth
opportunities
International
sales network
Promotes market
penetration and further
internationalization
Finance
structure
Efficient cost
structure and solid
financial position
Shareholder-
oriented
dividend policy
Distribution of approx
75 of max (free cash
flow net income)
targeted surplus cash
for shareholders
Strong long-term
share price
performance
Since 2008 +450
and thus above SDAX
(+240)
Investment Highlights
28 March 2019 Investor and Analyst Meeting 45
Annex
Financial calendar and contact
Dates 2019
28 March 2019
Annual Financial Reports 2018
Analystlsquos meeting FrankfurtMain Germany
14 May 2019
Quarterly statement Q1
29 May 2019
Annual General Meeting FrankfurtMain Germany
13 August 2019
Financial report for the period ending 30 June 2019
12 November 2019
Quarterly statement Q3
Contact
Petra Dombrowsky
Corporate Communications Investor Relations
Phone +49 2604 977-218
Email irleifheitcom
wwwleifheit-groupcom
28 March 2019 Investor and Analyst Meeting
Annex
47
1 Adjusted by foreign currency results
-1
2014 2015 2016 2017 2018
Group turnover euro m 2207 2318 2371 2368 2342
Profitability
Gross margin 477 467 475 464 436
Cash flow
from operating activities
euro m
245
208
218
72
102
Free cash flow euro m 184 141 143 15 37
EBIT
EBIT adjusted1
euro m
euro m
215
164
217
192
221
218
188
203
131
128
EBIT margin 98 93 93 80 56
EBT euro m 198 202 206 177 119
Net result for the period euro m 141 143 145 129 84
ROCE 203 181 163 127 85
Long-term financial overview
Annex
28 March 2019 Investor and Analyst Meeting 48
1 Scrip issue in June 2017 2013 ndash 2016 adjusted
2 Not including repurchased treasury shares
311214 311215 311216 311217 311218
Employees No 1068 1074 1093 1137 1134
Balance sheet total2 euro m 2233 2379 2394 2249 2218
Equity euro m 948 1067 1046 985 1018
Equity ratio 425 449 437 438 459
Liquidity euro m 628 682 695 572 509
2014 2015 2016 2017 2018
Per Share1
Net result for the period2 euro 149 151 153 135 088
Free cash flow euro 194 148 151 016 039
Dividend
Special dividend
euro
euro
090
--
100
038
105
040
105
--
105
--
Investments euro m 62 71 78 78 66
Depreciation euro m 63 58 62 64 69
Long-term financial overview
Annex
28 March 2019 Investor and Analyst Meeting 49
2010
bull Takeover of the remaining shares of HerbyF
2012
bull Termination of the license agreement with Dr Oetker Bakeware
1984
bull IPO of Leifheit AG
1970
bull Annual production of carpet sweepers reaches 2 m units Leifheit becomes European market leader
1959
bull Foundation
1988
bull License agreement for Dr Oetker Bakeware
bull Acquisition of Spirella and Kleine Wolke (bathroom furnishings and -accessories)
1972
bull Takeover of Leifheit by ITT (US)
2010
bull Sale of the business unit lsquobathroomrsquo including the brands Spirella Kleine Wolke and Meusch
1970 1980 1990 2000 1960
1998
bull Takeover of 346 of the shares of BirambeauF
1995
bull Start of the new production plant in BlatnaacuteCZ
2010
2008
bull Takeover of 60 of HerbyF
2001
bull Takeover of Soehnle Group
bull 2006
bull Takeover of the remaining shares of BirambeauF
2020 0
2015
bull Strategy ldquoLeifheit 2020rdquo
2017
bull Capital increase from company funds
Leifheit ndash 60 years of passion
for housework
Annex
28 March 2019 Investor and Analyst Meeting 50
1003
826
491
823
733
505 504
352
4763
303
Shareholder structure March 2018
Non free float shareholders1 232
Free float12 768
1 Definition of German stock exchange for indices
2 Including shareholdings of the Management Board
bull MKV Verwaltungs GmbH Gruumlnwald (GER)
1003
bull Joachim Loh Haiger (GER)
826
bull Leifheit AG Nassau (GER) treasury shares
491
bull Alantra EQMC Asset Management SGIIC
SA Madrid (ES) 823
bull DBAY Advisors Limited Douglas (IM)
733
bull MainFirst SICAV Senningerberg (LUX)
504
bull Teslin Capital Management BVGerlin NV
Maarsbergen (NL) 505
bull Blackmoor Ownership Holdings Master
Limited London (UK) 352
bull Share ownership under reporting threshold
4763
Significant free float and international
investors
Annex
28 March 2019 Investor and Analyst Meeting 51
Aktiengesellschaft
Postfach 11 65
D-56377 Nassau
Tradition ndash Innovation ndash Vision
Introduction to Leifheit
1959
2019
28 March 2019 Investor and Analyst Meeting 5
Leifheit Group
ldquoWe are your leading experts for
solutions that make your everyday life
at home more easy and convenientrdquo
Introduction to Leifheit
Household
bull High-quality branded products with a high degree of consumer
benefit mid to upper price segment
bull Consistent brand management
bull Systematic processes for innovation and market launch
bull Distribution in international markets
bull Products in mid-price
range
bull Customer-specific
product development
bull Strong service
component
Wellbeing Private Label
28 March 2019 Investor and Analyst Meeting 6
Wellbeing
9 Turnover share
Scales medical products and air treatment
complementary new assortments for a modern lifestyle
Laundry care
40 Turnover share
Laundry dryers ironing boards and storage
for fresh clean and well-kept laundry
Cleaning
34 Turnover share
Easy and convenient solution
for every cleaning demand
Kitchen goods
17 Turnover share
Useful kitchen aids for
opening cooking cutting or storing
One of the leading suppliers of household
products in Europe
Introduction to Leifheit
28 March 2019 Investor and Analyst Meeting 7
Previous experience
bull Many years of experience as
CTO at Igus GmbH and
Stoba Praumlzisionstechnik
bull Various technical
management positions at
Robert Bosch GmbH
Core competencies
bull Digitalization IoT Industry
40 implementation of lean
production systems agile
ldquoScrumrdquo methods
Experienced Management Board
Introduction to Leifheit
Previous experience
bull Many years of management
experience at C-Level
bull Various global financial
management functions at
Stiebel Eltron and General
Electric
Core competencies
bull Digitalization IT cost
productivity strategic growth
models MampA and Post-
Merger Integration
Igor Iraeta Munduate COO amp CO-CEO ad interim
born 1974
Ivo Huhmann CFO amp CO-CEO ad interim
born 1969
Previous experience
bull Many years of experience as
President Europe at
SodaStream
bull Various leading positions at
Henkel Danone PepsiCo
and Procter amp Gamble
Core competencies
bull General Management
Business Development
and consumer goods
Marketing
Henner Rinsche CEO ab 01062019
born 1971
28 March 2019 Investor and Analyst Meeting 8
TOP-10 clients (50 of turnover)
Present in leading distribution channels
Introduction to Leifheit
Turnover by distribution channel
in euro m
0
20
40
60
80
Hype
rmark
ets
DIY
E-C
om
merc
e
Re
tail-
Whole
sale
D
epart
ment
sto
res
Import
ers
Exp
ort
ers
Dis
cou
nte
r
Ca
sh
ampC
arr
y
Ele
ctr
o
Oth
ers
2017 2018
28 March 2019 Investor and Analyst Meeting 9
Turnover share E-Commerce 15
La LoupeF (Herby) bull About 80 employees
bull Manufacturing of wall and tower dryers
ParisF (LeifheitBirambeau) bull About 80 employees
bull Marketing sales and administration
BlatnaacuteCZ (Leifheit) bull About 450 employees
bull Manufacturing of tower dryers wall dryers and floor wipers
bull Logistic center Eastern Europe
ZuzenhausenD (Leifheit) bull About 110 employees
bull Logistics center
NassauD (LeifheitSoehnle) bull About 320 employees
bull Marketing sales development quality assurance central administration
bull Manufacturing of rotary dryers vacuum jugs roll holders and floor wipers
Head office and branches Sales region
28 March 2019 Investor and Analyst Meeting 10
Operating in more than 80 countries
with 15 own branches
Introduction to Leifheit
Financial Figures
FY 2018
Turnaround
in Wellbeing segment
Significant sales growth
in Eastern Europe
New Pan-European
pricing framework
Solid E-Commerce
growth
Successful launch of
new products
Cleaning category grown
significantly
Successful implementation
of strategic projects
Highlights Financial Year 2018
28 March 2019 Investor and Analyst Meeting 12
At a glance
Highlights Financial Year 2018
28 March 2019 Investor and Analyst Meeting
2017 2018 ∆
Group Turnover euro m 2368 2342 -11
Gross margin 464 436 -28 PP
Foreign currency results euro m -15 03 gt100
EBIT euro m 188 131 -307
EBIT margin 80 56 -24 PP
Earnings before taxes (EBT) euro m 177 119 -327
Net result for the period euro m 129 84 -347
ROCE 127 85 -42 PP
13
bull Gross profit impacted by foreign currency effects price increases for materials
mix effects and lower contribution margins due to decreased turnover
bull EBIT also affected by expenses for changes to the Board of Management
969
1029
278
92
976 1007
289
70
0
20
40
60
80
100
120
Germany CentralEurope
EasternEurope
Rest of theWorld
2017
2018417
430
123 30
Germany
Central Europe
Eastern Europe
Rest of theworld
Strong domestic market
and growth in Eastern Europe
Financial Figures FY 2018
bull 2018 financial year fell short of expectations
bull Significant growth achieved in Eastern Europe
bull Household and Private Label segments
slightly declining
bull Turnover growth in Wellbeing
Group turnover by region
FY 2017 vs FY 2018 in euro m
Group turnover by region
FY 2018
28 March 2019 Investor and Analyst Meeting 14
+9
Eastern Europe
Czech Rep Poland
+4
- 3
Harmonized ldquogo-to-marketrdquo strategy drives
substantial growth in Eastern Europe
Financial Figures FY 2018
28 March 2019 Investor and Analyst Meeting
Turnover EE region and selected markets
2015 - 2018 in euro m
Growth
2017 to 2018
EE
0
5
10
15
20
25
30
2015 2016 2017 2018
RO
EE
CZ
EE PL
EE
CZ
PL
EE
CZ
PL
EE
CZ
PL
RO RO RO
+50
Romania
15
1 Czech Republic turnover 2017 includes contract manufacturing for third parties at our Czech production site
which expired as planned
497
325
145
33
GermanyCentral EuropeEastern EuropeRest of the World
Highest turnover segment
of the Group
Significantly higher turnover
in the product category
cleaning
Earnings affected ao by
currency effects and higher
material prices
Household positive development of cleaning
cannot compensate decline in laundry care
Financial Figures FY 2018
28 March 2019 Investor and Analyst Meeting
2017 2018 ∆
Turnover euro m 1829 1804 -14
Gross profit euro m 887 828 -67
Segment-
EBIT euro m 133 102 -233
Results Household segment
2018 compared to 2017
16
Turnover Household
2018 by region
Turnaround due to
turnover growth
by 12
Decline in EBIT due to
currency effects and one-
time higher expenses for the
Soehnle app
Strong growth recorded
in Germany and
Eastern Europe
Wellbeing ndash new Soehnle
assortement as growth drivers
Financial Figures FY 2018
28 March 2019 Investor and Analyst Meeting
399
501
53 47
GermanyCentral EuropeEastern EuropeRest of the World
2017 2018 ∆
Turnover euro m 196 199 +12
Gross profit euro m 98 86 -124
Segment
EBIT euro m 22 -03 -lt100
Results Wellbeing segment
2018 compared to 2017
17
Turnover Wellbeing
2018 by region
Continued weakness of
individual trading partners
and protests in France
EBIT at stable level Triple-digit percentage
growth in Eastern Europe
Private Label ndash
Focus on international accounts
Financial Figures FY 2018
28 March 2019 Investor and Analyst Meeting
2017 2018 ∆
Turnover euro m 343 339 -10
Gross profit euro m 114 107 -60
Segment
EBIT euro m 33 32 -31
Results Private Label segment
2018 compared to 2017
18
Turnover Private Label
2018 by region
947
47 06
Central Europe
Eastern Europe
Rest of world
1 Sum of cash flow from operating activities and investment activities adjusted for financial assets
Free Cash Flow improved but still too
much impacted by working capital
Financial Figures FY 2018
28 March 2019 Investor and Analyst Meeting
in euro m 2017 2018 ∆
Cash flow from operating activities 72 102 30
Cash flow from investment activities -107 225 332
Cash flow from financing activities -138 -100 38
Change in cash and cash equivalents -173 227 400
Cash and Cash equivalents at the end of reporting period 282 509 227
Free cash flow1 15 37 22
in euro m 31122017 31122018 ∆
Cash and Cash equivalents at the end of reporting period 282 509 805
Current financial assets 290 - gt -100
Group liquidity 572 509 -110
Financial liabilities - - -
572 509 -110
19
Investments and continuous
improvement of the product portfolio
Investments 2018
bull 63 euro m (2017 67 euro m) in
fixed assets mainly in tools
and equipment
bull euro 03 m (2017 euro 11 m) in
intangible assets (mainly
softwareproduct and
customer-oriented systems)
bull Investment rate 36
(2017 45 )
28 March 2019 Investor and Analyst Meeting
Financial Figures FY 2018
Investments vs depreciation
in euro m
62
71 78 78
66 63 58
62 64 69
0
2
4
6
8
10
2014 2015 2016 2017 2018
Investments Depreciation
20
Solid finance structure of the Group
28 March 2019 Investor and Analyst Meeting
Financial Figures FY 2018
99 102
70 65
56 55
0
50
100
150
200
250
2017 2018
Liabilities
Other provisionsand liabilities
Pension reserves
Equity
Balance sheet ratios
in Mio euro
57 57
11 10
56 58
44 46
57 51
0
50
100
150
200
250
2017 2018
Assets
Cash andfinancial assets
Inventories
Receivables andother currentassets
Other non-currentassets
Non-currentassets
225 225 222 222
21
Continuous strong capital structure
and financial flexibility
Financial Figures FY 2018
28 March 2019 Investor and Analyst Meeting
Equity-ratio
31 December in euro m
Cash cash equivalents and short-term
financial assets 31 December in euro m
948
1067 1046
985 1018
425
449 437 438
459
20
25
30
35
40
45
50
70
80
90
100
110
120
2014 2015 2016 2017 2018
Equity Equity ratio
628 682 695 572
509
0
10
20
30
40
50
60
70
2014 2015 2016 2017 2018
22
930 920
48 56
159 158
0
200
400
600
800
1000
1200
2017 2018
PrivateLabel
Wellbeing
Household
Employees by segment
31 December 2018
Employees
By Region 31 December 2018
Number of employees on stable level
Financial Figures FY 2018
28 March 2019 Investor and Analyst Meeting
370
414
143
73
Germany
Czech Republic
France
Other Countries
23
1137 1134
Development Leifheit share
Financial Figures FY 2018
0
200
400
600
800
1000
1200
2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019
Schlusskurs Leifheit Aktie Schlusskurs SDAX
10-year performance of Leifheit share price compared to SDAX in (indexed to 100)
28 March 2019 Investor and Analyst Meeting
Leifheit share price performance Jan 2018 ndash March 2019 compared to SDAX in (indexed to 100
0
20
40
60
80
100
120
Jan Feb Mrz Apr Mai Jun Jul Jul Aug Sep Okt Nov Dez Jan Feb
Schlusskurs Leifheit Aktie Schlusskurs SDAX
24
-1
2018 105 euro1
Long-term dividend development
Dividend per share in euro
1 Proposal to the Annual General Meeting
2 Based on the particular closing price at year-end
Committed to shareholder returns -
105 euro dividend proposed to the AGM
Financial Figures FY 2018
28 March 2019 Investor and Analyst Meeting
000
050
100
150
1984
1985
1986
1987
1988
1989
1990
1991
1992
1993
1994
1995
1996
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
2015
2016
2017
2018
Bonusspecial dividend Dividend
2018 59
2017 38
2016 51
2015 56
2014 39
2013 53
2012 52
2011 63
Dividend yield 2
25
Key strategic initiatives 2019
Digitalization and
Connectivity
High demand for
battery-powered devices
Connectivity of products
and services
E-Commerce
High growth rates
for household
goods amp appliances
(20162017 +265)
Convenience
Demand-oriented product
innovation through systematic
innovation and market
introduction processes
Demographic change
More private households
rising proportion of older
population amp higher quality
orientation among young
households
Health
Demand for well-being and
healthcare products
due to growing health
awareness
Environment
Durable high
quality products
Trends and market environment
offer attractive growth opportunities
Key strategic initiatives
28 March 2019 Investor and Analyst Meeting 27
Interlock Online and
Offline sales
channels establish
Pan-European
E-Commerce team
launch own
web shop
Digitalization
Drive consumer-
oriented product
innovations and
renewal of existing
portfolio
Innovation
International
geographic
expansion
Brand building
activities
especially
in Eastern Europe
Internationalization
Increased efficiency
and speed from
processes and IT
along the entire
value chain
Efficiency
Strengthening strategy to consistently
address growth themes
Key strategic initiatives
28 March 2019 Investor and Analyst Meeting 28
Expansion of e-commerce activities
through European platform
Key strategic initiatives
28 March 2019 Investor and Analyst Meeting
Interlocking of
onlineoffline
sales channels
Create best in class
consumer communication
and service
Analysis of customer data
to better understand their
needs
Launch of new
Online-Shops
in core markets
29
New Online-Shops
to be launched in 2019
Key strategic initiatives
28 March 2019 Investor and Analyst Meeting 30
Internationalization
Increased investments in Eastern Europe
bull Expansion of brands through
targeted sales activities
bull Focus on selected Eastern
European markets with attractive
growth opportunities
bull Increased investments in Poland
Czech Republic Romania and
Slovakia
bull Foundation of subsidiary in
China for sales activities in Asia
Pacific region
28 March 2019 Investor and Analyst Meeting
Key strategic initiatives
31
Product and Brand Initiatives 2019
Anniversary Colour Edition
Product and Brand Initiatives 2019
28 March 2019 Investor and Analyst Meeting 33
bull Most comfortable floor wiper for
convenient in-between Cleaning
(highly relevant for consumer)
bull Refillable cartridge can be filled
with water and any chosen
branded floor cleaning liquid
bull Suitable for all kinds of floor
bull Good Classic Pico Spray (RRP
2799 euro)
bull Better Easy Spray XL (RRP
3999 euro)
bull Best Care amp Protect (fuumlr wooden
floors RRP 3999 euro6999 euro Set)
Product and Brand Initiatives 2019
28 March 2019 Investor and Analyst Meeting 34
bull Width suction nozzle 26cm
bull App 30min runtime
bull 360deg- usage
bull Lateral tank plug for quick emptying
bull Large tank opening for hygienic
cleaning
bull ClickSystem for versatile application
with handle
Aquanta Clilck RRP 5499euro
-romotion 3499euro
Availablility 01 012019
Aquanta RRP 3999
Promotion 2999
Dry amp Clean
RRP 5999 euro
promo 3999 euro
Click-System for versatile application
with all Leifheit Click-System handles Product and Brand Initiatives 2019
28 March 2019 Investor and Analyst Meeting 35
Product and Brand Initiatives 2019
28 March 2019 Investor and Analyst Meeting 36
Product and Brand Initiatives 2019
28 March 2019 Investor and Analyst Meeting 37
Product and Brand Initiatives 2019
28 March 2019 Investor and Analyst Meeting 38
28 March 2019 Investor and Analyst Meeting 39
Soehnle Scales Colour Editions 2019
Product and Brand Initiatives 2019
Personal scales Style
Sense Compact 200
Kitchen scales
Page Compact 300
Investor and Analyst Meeting
Product and Brand Initiatives 2019
28 March 2019 40
Expansion of blood
pressure monitors range
Systo Monitor 180
28 March 2019 Investor and Analyst Meeting 41
Zuschaltbare LED- Beleuchtung
(atmosphaumlrisch oder konstant)
Zwei geraumluscharme Beduftungsmodi
(10 Sek oder konstant)
Geeignet fuumlr Parfuumlm- und
aumltherische Oumlle
Product and Brand Initiatives 2019
Expansion of
Air treatment range
Bari Design
Aroma Diffuser
28 March 2019 Investor and Analyst Meeting 42
Product and Brand Initiatives 2019
Expansion of Soehnle
Connect Scales range
Shape Sense Connect
Forecast Financial Year 2019
2019 Leifheit targets turnover growth
of 3 to 4
Financial Forecast
28 March 2019 Investor and Analyst Meeting
Slowdown in growth due to increasing global and economic tensions
Economic slowdown in the EU despite good domestic demand
Retail trade growth in Germany weak
European consumers propensity to consume worsens
Group Turnover growth of about 3 to 4
Household Turnover growth of about 2 to 3
Wellbeing Turnover growth of about 11 to 12
Private Label Turnover growth of about 3 to 4
EBIT of around euro 9 m to euro 10
Free cash flow of about euro 35 m to euro 45 m
Economic
environment
2019
Forecast Group
development
2019
44
Long-standing
track record
For 60 years one of
the leading suppliers
of household products
in Europe
Excellent
product quality
High-quality innovative
products for cleaning
laundry care kitchen
and wellbeing with high
utility and functional
design
Non-cyclical
business
Leifheit products
used every day
Strong brands
Leifheit and
Soehnle
High awareness and
consumer confidence
Innovation
capability
Demand-oriented
product innovation
through systematic
innovation and market
introduction processes
Changing market
Digitalization
e-commerce and
convenience create
attractive growth
opportunities
International
sales network
Promotes market
penetration and further
internationalization
Finance
structure
Efficient cost
structure and solid
financial position
Shareholder-
oriented
dividend policy
Distribution of approx
75 of max (free cash
flow net income)
targeted surplus cash
for shareholders
Strong long-term
share price
performance
Since 2008 +450
and thus above SDAX
(+240)
Investment Highlights
28 March 2019 Investor and Analyst Meeting 45
Annex
Financial calendar and contact
Dates 2019
28 March 2019
Annual Financial Reports 2018
Analystlsquos meeting FrankfurtMain Germany
14 May 2019
Quarterly statement Q1
29 May 2019
Annual General Meeting FrankfurtMain Germany
13 August 2019
Financial report for the period ending 30 June 2019
12 November 2019
Quarterly statement Q3
Contact
Petra Dombrowsky
Corporate Communications Investor Relations
Phone +49 2604 977-218
Email irleifheitcom
wwwleifheit-groupcom
28 March 2019 Investor and Analyst Meeting
Annex
47
1 Adjusted by foreign currency results
-1
2014 2015 2016 2017 2018
Group turnover euro m 2207 2318 2371 2368 2342
Profitability
Gross margin 477 467 475 464 436
Cash flow
from operating activities
euro m
245
208
218
72
102
Free cash flow euro m 184 141 143 15 37
EBIT
EBIT adjusted1
euro m
euro m
215
164
217
192
221
218
188
203
131
128
EBIT margin 98 93 93 80 56
EBT euro m 198 202 206 177 119
Net result for the period euro m 141 143 145 129 84
ROCE 203 181 163 127 85
Long-term financial overview
Annex
28 March 2019 Investor and Analyst Meeting 48
1 Scrip issue in June 2017 2013 ndash 2016 adjusted
2 Not including repurchased treasury shares
311214 311215 311216 311217 311218
Employees No 1068 1074 1093 1137 1134
Balance sheet total2 euro m 2233 2379 2394 2249 2218
Equity euro m 948 1067 1046 985 1018
Equity ratio 425 449 437 438 459
Liquidity euro m 628 682 695 572 509
2014 2015 2016 2017 2018
Per Share1
Net result for the period2 euro 149 151 153 135 088
Free cash flow euro 194 148 151 016 039
Dividend
Special dividend
euro
euro
090
--
100
038
105
040
105
--
105
--
Investments euro m 62 71 78 78 66
Depreciation euro m 63 58 62 64 69
Long-term financial overview
Annex
28 March 2019 Investor and Analyst Meeting 49
2010
bull Takeover of the remaining shares of HerbyF
2012
bull Termination of the license agreement with Dr Oetker Bakeware
1984
bull IPO of Leifheit AG
1970
bull Annual production of carpet sweepers reaches 2 m units Leifheit becomes European market leader
1959
bull Foundation
1988
bull License agreement for Dr Oetker Bakeware
bull Acquisition of Spirella and Kleine Wolke (bathroom furnishings and -accessories)
1972
bull Takeover of Leifheit by ITT (US)
2010
bull Sale of the business unit lsquobathroomrsquo including the brands Spirella Kleine Wolke and Meusch
1970 1980 1990 2000 1960
1998
bull Takeover of 346 of the shares of BirambeauF
1995
bull Start of the new production plant in BlatnaacuteCZ
2010
2008
bull Takeover of 60 of HerbyF
2001
bull Takeover of Soehnle Group
bull 2006
bull Takeover of the remaining shares of BirambeauF
2020 0
2015
bull Strategy ldquoLeifheit 2020rdquo
2017
bull Capital increase from company funds
Leifheit ndash 60 years of passion
for housework
Annex
28 March 2019 Investor and Analyst Meeting 50
1003
826
491
823
733
505 504
352
4763
303
Shareholder structure March 2018
Non free float shareholders1 232
Free float12 768
1 Definition of German stock exchange for indices
2 Including shareholdings of the Management Board
bull MKV Verwaltungs GmbH Gruumlnwald (GER)
1003
bull Joachim Loh Haiger (GER)
826
bull Leifheit AG Nassau (GER) treasury shares
491
bull Alantra EQMC Asset Management SGIIC
SA Madrid (ES) 823
bull DBAY Advisors Limited Douglas (IM)
733
bull MainFirst SICAV Senningerberg (LUX)
504
bull Teslin Capital Management BVGerlin NV
Maarsbergen (NL) 505
bull Blackmoor Ownership Holdings Master
Limited London (UK) 352
bull Share ownership under reporting threshold
4763
Significant free float and international
investors
Annex
28 March 2019 Investor and Analyst Meeting 51
Aktiengesellschaft
Postfach 11 65
D-56377 Nassau
Leifheit Group
ldquoWe are your leading experts for
solutions that make your everyday life
at home more easy and convenientrdquo
Introduction to Leifheit
Household
bull High-quality branded products with a high degree of consumer
benefit mid to upper price segment
bull Consistent brand management
bull Systematic processes for innovation and market launch
bull Distribution in international markets
bull Products in mid-price
range
bull Customer-specific
product development
bull Strong service
component
Wellbeing Private Label
28 March 2019 Investor and Analyst Meeting 6
Wellbeing
9 Turnover share
Scales medical products and air treatment
complementary new assortments for a modern lifestyle
Laundry care
40 Turnover share
Laundry dryers ironing boards and storage
for fresh clean and well-kept laundry
Cleaning
34 Turnover share
Easy and convenient solution
for every cleaning demand
Kitchen goods
17 Turnover share
Useful kitchen aids for
opening cooking cutting or storing
One of the leading suppliers of household
products in Europe
Introduction to Leifheit
28 March 2019 Investor and Analyst Meeting 7
Previous experience
bull Many years of experience as
CTO at Igus GmbH and
Stoba Praumlzisionstechnik
bull Various technical
management positions at
Robert Bosch GmbH
Core competencies
bull Digitalization IoT Industry
40 implementation of lean
production systems agile
ldquoScrumrdquo methods
Experienced Management Board
Introduction to Leifheit
Previous experience
bull Many years of management
experience at C-Level
bull Various global financial
management functions at
Stiebel Eltron and General
Electric
Core competencies
bull Digitalization IT cost
productivity strategic growth
models MampA and Post-
Merger Integration
Igor Iraeta Munduate COO amp CO-CEO ad interim
born 1974
Ivo Huhmann CFO amp CO-CEO ad interim
born 1969
Previous experience
bull Many years of experience as
President Europe at
SodaStream
bull Various leading positions at
Henkel Danone PepsiCo
and Procter amp Gamble
Core competencies
bull General Management
Business Development
and consumer goods
Marketing
Henner Rinsche CEO ab 01062019
born 1971
28 March 2019 Investor and Analyst Meeting 8
TOP-10 clients (50 of turnover)
Present in leading distribution channels
Introduction to Leifheit
Turnover by distribution channel
in euro m
0
20
40
60
80
Hype
rmark
ets
DIY
E-C
om
merc
e
Re
tail-
Whole
sale
D
epart
ment
sto
res
Import
ers
Exp
ort
ers
Dis
cou
nte
r
Ca
sh
ampC
arr
y
Ele
ctr
o
Oth
ers
2017 2018
28 March 2019 Investor and Analyst Meeting 9
Turnover share E-Commerce 15
La LoupeF (Herby) bull About 80 employees
bull Manufacturing of wall and tower dryers
ParisF (LeifheitBirambeau) bull About 80 employees
bull Marketing sales and administration
BlatnaacuteCZ (Leifheit) bull About 450 employees
bull Manufacturing of tower dryers wall dryers and floor wipers
bull Logistic center Eastern Europe
ZuzenhausenD (Leifheit) bull About 110 employees
bull Logistics center
NassauD (LeifheitSoehnle) bull About 320 employees
bull Marketing sales development quality assurance central administration
bull Manufacturing of rotary dryers vacuum jugs roll holders and floor wipers
Head office and branches Sales region
28 March 2019 Investor and Analyst Meeting 10
Operating in more than 80 countries
with 15 own branches
Introduction to Leifheit
Financial Figures
FY 2018
Turnaround
in Wellbeing segment
Significant sales growth
in Eastern Europe
New Pan-European
pricing framework
Solid E-Commerce
growth
Successful launch of
new products
Cleaning category grown
significantly
Successful implementation
of strategic projects
Highlights Financial Year 2018
28 March 2019 Investor and Analyst Meeting 12
At a glance
Highlights Financial Year 2018
28 March 2019 Investor and Analyst Meeting
2017 2018 ∆
Group Turnover euro m 2368 2342 -11
Gross margin 464 436 -28 PP
Foreign currency results euro m -15 03 gt100
EBIT euro m 188 131 -307
EBIT margin 80 56 -24 PP
Earnings before taxes (EBT) euro m 177 119 -327
Net result for the period euro m 129 84 -347
ROCE 127 85 -42 PP
13
bull Gross profit impacted by foreign currency effects price increases for materials
mix effects and lower contribution margins due to decreased turnover
bull EBIT also affected by expenses for changes to the Board of Management
969
1029
278
92
976 1007
289
70
0
20
40
60
80
100
120
Germany CentralEurope
EasternEurope
Rest of theWorld
2017
2018417
430
123 30
Germany
Central Europe
Eastern Europe
Rest of theworld
Strong domestic market
and growth in Eastern Europe
Financial Figures FY 2018
bull 2018 financial year fell short of expectations
bull Significant growth achieved in Eastern Europe
bull Household and Private Label segments
slightly declining
bull Turnover growth in Wellbeing
Group turnover by region
FY 2017 vs FY 2018 in euro m
Group turnover by region
FY 2018
28 March 2019 Investor and Analyst Meeting 14
+9
Eastern Europe
Czech Rep Poland
+4
- 3
Harmonized ldquogo-to-marketrdquo strategy drives
substantial growth in Eastern Europe
Financial Figures FY 2018
28 March 2019 Investor and Analyst Meeting
Turnover EE region and selected markets
2015 - 2018 in euro m
Growth
2017 to 2018
EE
0
5
10
15
20
25
30
2015 2016 2017 2018
RO
EE
CZ
EE PL
EE
CZ
PL
EE
CZ
PL
EE
CZ
PL
RO RO RO
+50
Romania
15
1 Czech Republic turnover 2017 includes contract manufacturing for third parties at our Czech production site
which expired as planned
497
325
145
33
GermanyCentral EuropeEastern EuropeRest of the World
Highest turnover segment
of the Group
Significantly higher turnover
in the product category
cleaning
Earnings affected ao by
currency effects and higher
material prices
Household positive development of cleaning
cannot compensate decline in laundry care
Financial Figures FY 2018
28 March 2019 Investor and Analyst Meeting
2017 2018 ∆
Turnover euro m 1829 1804 -14
Gross profit euro m 887 828 -67
Segment-
EBIT euro m 133 102 -233
Results Household segment
2018 compared to 2017
16
Turnover Household
2018 by region
Turnaround due to
turnover growth
by 12
Decline in EBIT due to
currency effects and one-
time higher expenses for the
Soehnle app
Strong growth recorded
in Germany and
Eastern Europe
Wellbeing ndash new Soehnle
assortement as growth drivers
Financial Figures FY 2018
28 March 2019 Investor and Analyst Meeting
399
501
53 47
GermanyCentral EuropeEastern EuropeRest of the World
2017 2018 ∆
Turnover euro m 196 199 +12
Gross profit euro m 98 86 -124
Segment
EBIT euro m 22 -03 -lt100
Results Wellbeing segment
2018 compared to 2017
17
Turnover Wellbeing
2018 by region
Continued weakness of
individual trading partners
and protests in France
EBIT at stable level Triple-digit percentage
growth in Eastern Europe
Private Label ndash
Focus on international accounts
Financial Figures FY 2018
28 March 2019 Investor and Analyst Meeting
2017 2018 ∆
Turnover euro m 343 339 -10
Gross profit euro m 114 107 -60
Segment
EBIT euro m 33 32 -31
Results Private Label segment
2018 compared to 2017
18
Turnover Private Label
2018 by region
947
47 06
Central Europe
Eastern Europe
Rest of world
1 Sum of cash flow from operating activities and investment activities adjusted for financial assets
Free Cash Flow improved but still too
much impacted by working capital
Financial Figures FY 2018
28 March 2019 Investor and Analyst Meeting
in euro m 2017 2018 ∆
Cash flow from operating activities 72 102 30
Cash flow from investment activities -107 225 332
Cash flow from financing activities -138 -100 38
Change in cash and cash equivalents -173 227 400
Cash and Cash equivalents at the end of reporting period 282 509 227
Free cash flow1 15 37 22
in euro m 31122017 31122018 ∆
Cash and Cash equivalents at the end of reporting period 282 509 805
Current financial assets 290 - gt -100
Group liquidity 572 509 -110
Financial liabilities - - -
572 509 -110
19
Investments and continuous
improvement of the product portfolio
Investments 2018
bull 63 euro m (2017 67 euro m) in
fixed assets mainly in tools
and equipment
bull euro 03 m (2017 euro 11 m) in
intangible assets (mainly
softwareproduct and
customer-oriented systems)
bull Investment rate 36
(2017 45 )
28 March 2019 Investor and Analyst Meeting
Financial Figures FY 2018
Investments vs depreciation
in euro m
62
71 78 78
66 63 58
62 64 69
0
2
4
6
8
10
2014 2015 2016 2017 2018
Investments Depreciation
20
Solid finance structure of the Group
28 March 2019 Investor and Analyst Meeting
Financial Figures FY 2018
99 102
70 65
56 55
0
50
100
150
200
250
2017 2018
Liabilities
Other provisionsand liabilities
Pension reserves
Equity
Balance sheet ratios
in Mio euro
57 57
11 10
56 58
44 46
57 51
0
50
100
150
200
250
2017 2018
Assets
Cash andfinancial assets
Inventories
Receivables andother currentassets
Other non-currentassets
Non-currentassets
225 225 222 222
21
Continuous strong capital structure
and financial flexibility
Financial Figures FY 2018
28 March 2019 Investor and Analyst Meeting
Equity-ratio
31 December in euro m
Cash cash equivalents and short-term
financial assets 31 December in euro m
948
1067 1046
985 1018
425
449 437 438
459
20
25
30
35
40
45
50
70
80
90
100
110
120
2014 2015 2016 2017 2018
Equity Equity ratio
628 682 695 572
509
0
10
20
30
40
50
60
70
2014 2015 2016 2017 2018
22
930 920
48 56
159 158
0
200
400
600
800
1000
1200
2017 2018
PrivateLabel
Wellbeing
Household
Employees by segment
31 December 2018
Employees
By Region 31 December 2018
Number of employees on stable level
Financial Figures FY 2018
28 March 2019 Investor and Analyst Meeting
370
414
143
73
Germany
Czech Republic
France
Other Countries
23
1137 1134
Development Leifheit share
Financial Figures FY 2018
0
200
400
600
800
1000
1200
2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019
Schlusskurs Leifheit Aktie Schlusskurs SDAX
10-year performance of Leifheit share price compared to SDAX in (indexed to 100)
28 March 2019 Investor and Analyst Meeting
Leifheit share price performance Jan 2018 ndash March 2019 compared to SDAX in (indexed to 100
0
20
40
60
80
100
120
Jan Feb Mrz Apr Mai Jun Jul Jul Aug Sep Okt Nov Dez Jan Feb
Schlusskurs Leifheit Aktie Schlusskurs SDAX
24
-1
2018 105 euro1
Long-term dividend development
Dividend per share in euro
1 Proposal to the Annual General Meeting
2 Based on the particular closing price at year-end
Committed to shareholder returns -
105 euro dividend proposed to the AGM
Financial Figures FY 2018
28 March 2019 Investor and Analyst Meeting
000
050
100
150
1984
1985
1986
1987
1988
1989
1990
1991
1992
1993
1994
1995
1996
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
2015
2016
2017
2018
Bonusspecial dividend Dividend
2018 59
2017 38
2016 51
2015 56
2014 39
2013 53
2012 52
2011 63
Dividend yield 2
25
Key strategic initiatives 2019
Digitalization and
Connectivity
High demand for
battery-powered devices
Connectivity of products
and services
E-Commerce
High growth rates
for household
goods amp appliances
(20162017 +265)
Convenience
Demand-oriented product
innovation through systematic
innovation and market
introduction processes
Demographic change
More private households
rising proportion of older
population amp higher quality
orientation among young
households
Health
Demand for well-being and
healthcare products
due to growing health
awareness
Environment
Durable high
quality products
Trends and market environment
offer attractive growth opportunities
Key strategic initiatives
28 March 2019 Investor and Analyst Meeting 27
Interlock Online and
Offline sales
channels establish
Pan-European
E-Commerce team
launch own
web shop
Digitalization
Drive consumer-
oriented product
innovations and
renewal of existing
portfolio
Innovation
International
geographic
expansion
Brand building
activities
especially
in Eastern Europe
Internationalization
Increased efficiency
and speed from
processes and IT
along the entire
value chain
Efficiency
Strengthening strategy to consistently
address growth themes
Key strategic initiatives
28 March 2019 Investor and Analyst Meeting 28
Expansion of e-commerce activities
through European platform
Key strategic initiatives
28 March 2019 Investor and Analyst Meeting
Interlocking of
onlineoffline
sales channels
Create best in class
consumer communication
and service
Analysis of customer data
to better understand their
needs
Launch of new
Online-Shops
in core markets
29
New Online-Shops
to be launched in 2019
Key strategic initiatives
28 March 2019 Investor and Analyst Meeting 30
Internationalization
Increased investments in Eastern Europe
bull Expansion of brands through
targeted sales activities
bull Focus on selected Eastern
European markets with attractive
growth opportunities
bull Increased investments in Poland
Czech Republic Romania and
Slovakia
bull Foundation of subsidiary in
China for sales activities in Asia
Pacific region
28 March 2019 Investor and Analyst Meeting
Key strategic initiatives
31
Product and Brand Initiatives 2019
Anniversary Colour Edition
Product and Brand Initiatives 2019
28 March 2019 Investor and Analyst Meeting 33
bull Most comfortable floor wiper for
convenient in-between Cleaning
(highly relevant for consumer)
bull Refillable cartridge can be filled
with water and any chosen
branded floor cleaning liquid
bull Suitable for all kinds of floor
bull Good Classic Pico Spray (RRP
2799 euro)
bull Better Easy Spray XL (RRP
3999 euro)
bull Best Care amp Protect (fuumlr wooden
floors RRP 3999 euro6999 euro Set)
Product and Brand Initiatives 2019
28 March 2019 Investor and Analyst Meeting 34
bull Width suction nozzle 26cm
bull App 30min runtime
bull 360deg- usage
bull Lateral tank plug for quick emptying
bull Large tank opening for hygienic
cleaning
bull ClickSystem for versatile application
with handle
Aquanta Clilck RRP 5499euro
-romotion 3499euro
Availablility 01 012019
Aquanta RRP 3999
Promotion 2999
Dry amp Clean
RRP 5999 euro
promo 3999 euro
Click-System for versatile application
with all Leifheit Click-System handles Product and Brand Initiatives 2019
28 March 2019 Investor and Analyst Meeting 35
Product and Brand Initiatives 2019
28 March 2019 Investor and Analyst Meeting 36
Product and Brand Initiatives 2019
28 March 2019 Investor and Analyst Meeting 37
Product and Brand Initiatives 2019
28 March 2019 Investor and Analyst Meeting 38
28 March 2019 Investor and Analyst Meeting 39
Soehnle Scales Colour Editions 2019
Product and Brand Initiatives 2019
Personal scales Style
Sense Compact 200
Kitchen scales
Page Compact 300
Investor and Analyst Meeting
Product and Brand Initiatives 2019
28 March 2019 40
Expansion of blood
pressure monitors range
Systo Monitor 180
28 March 2019 Investor and Analyst Meeting 41
Zuschaltbare LED- Beleuchtung
(atmosphaumlrisch oder konstant)
Zwei geraumluscharme Beduftungsmodi
(10 Sek oder konstant)
Geeignet fuumlr Parfuumlm- und
aumltherische Oumlle
Product and Brand Initiatives 2019
Expansion of
Air treatment range
Bari Design
Aroma Diffuser
28 March 2019 Investor and Analyst Meeting 42
Product and Brand Initiatives 2019
Expansion of Soehnle
Connect Scales range
Shape Sense Connect
Forecast Financial Year 2019
2019 Leifheit targets turnover growth
of 3 to 4
Financial Forecast
28 March 2019 Investor and Analyst Meeting
Slowdown in growth due to increasing global and economic tensions
Economic slowdown in the EU despite good domestic demand
Retail trade growth in Germany weak
European consumers propensity to consume worsens
Group Turnover growth of about 3 to 4
Household Turnover growth of about 2 to 3
Wellbeing Turnover growth of about 11 to 12
Private Label Turnover growth of about 3 to 4
EBIT of around euro 9 m to euro 10
Free cash flow of about euro 35 m to euro 45 m
Economic
environment
2019
Forecast Group
development
2019
44
Long-standing
track record
For 60 years one of
the leading suppliers
of household products
in Europe
Excellent
product quality
High-quality innovative
products for cleaning
laundry care kitchen
and wellbeing with high
utility and functional
design
Non-cyclical
business
Leifheit products
used every day
Strong brands
Leifheit and
Soehnle
High awareness and
consumer confidence
Innovation
capability
Demand-oriented
product innovation
through systematic
innovation and market
introduction processes
Changing market
Digitalization
e-commerce and
convenience create
attractive growth
opportunities
International
sales network
Promotes market
penetration and further
internationalization
Finance
structure
Efficient cost
structure and solid
financial position
Shareholder-
oriented
dividend policy
Distribution of approx
75 of max (free cash
flow net income)
targeted surplus cash
for shareholders
Strong long-term
share price
performance
Since 2008 +450
and thus above SDAX
(+240)
Investment Highlights
28 March 2019 Investor and Analyst Meeting 45
Annex
Financial calendar and contact
Dates 2019
28 March 2019
Annual Financial Reports 2018
Analystlsquos meeting FrankfurtMain Germany
14 May 2019
Quarterly statement Q1
29 May 2019
Annual General Meeting FrankfurtMain Germany
13 August 2019
Financial report for the period ending 30 June 2019
12 November 2019
Quarterly statement Q3
Contact
Petra Dombrowsky
Corporate Communications Investor Relations
Phone +49 2604 977-218
Email irleifheitcom
wwwleifheit-groupcom
28 March 2019 Investor and Analyst Meeting
Annex
47
1 Adjusted by foreign currency results
-1
2014 2015 2016 2017 2018
Group turnover euro m 2207 2318 2371 2368 2342
Profitability
Gross margin 477 467 475 464 436
Cash flow
from operating activities
euro m
245
208
218
72
102
Free cash flow euro m 184 141 143 15 37
EBIT
EBIT adjusted1
euro m
euro m
215
164
217
192
221
218
188
203
131
128
EBIT margin 98 93 93 80 56
EBT euro m 198 202 206 177 119
Net result for the period euro m 141 143 145 129 84
ROCE 203 181 163 127 85
Long-term financial overview
Annex
28 March 2019 Investor and Analyst Meeting 48
1 Scrip issue in June 2017 2013 ndash 2016 adjusted
2 Not including repurchased treasury shares
311214 311215 311216 311217 311218
Employees No 1068 1074 1093 1137 1134
Balance sheet total2 euro m 2233 2379 2394 2249 2218
Equity euro m 948 1067 1046 985 1018
Equity ratio 425 449 437 438 459
Liquidity euro m 628 682 695 572 509
2014 2015 2016 2017 2018
Per Share1
Net result for the period2 euro 149 151 153 135 088
Free cash flow euro 194 148 151 016 039
Dividend
Special dividend
euro
euro
090
--
100
038
105
040
105
--
105
--
Investments euro m 62 71 78 78 66
Depreciation euro m 63 58 62 64 69
Long-term financial overview
Annex
28 March 2019 Investor and Analyst Meeting 49
2010
bull Takeover of the remaining shares of HerbyF
2012
bull Termination of the license agreement with Dr Oetker Bakeware
1984
bull IPO of Leifheit AG
1970
bull Annual production of carpet sweepers reaches 2 m units Leifheit becomes European market leader
1959
bull Foundation
1988
bull License agreement for Dr Oetker Bakeware
bull Acquisition of Spirella and Kleine Wolke (bathroom furnishings and -accessories)
1972
bull Takeover of Leifheit by ITT (US)
2010
bull Sale of the business unit lsquobathroomrsquo including the brands Spirella Kleine Wolke and Meusch
1970 1980 1990 2000 1960
1998
bull Takeover of 346 of the shares of BirambeauF
1995
bull Start of the new production plant in BlatnaacuteCZ
2010
2008
bull Takeover of 60 of HerbyF
2001
bull Takeover of Soehnle Group
bull 2006
bull Takeover of the remaining shares of BirambeauF
2020 0
2015
bull Strategy ldquoLeifheit 2020rdquo
2017
bull Capital increase from company funds
Leifheit ndash 60 years of passion
for housework
Annex
28 March 2019 Investor and Analyst Meeting 50
1003
826
491
823
733
505 504
352
4763
303
Shareholder structure March 2018
Non free float shareholders1 232
Free float12 768
1 Definition of German stock exchange for indices
2 Including shareholdings of the Management Board
bull MKV Verwaltungs GmbH Gruumlnwald (GER)
1003
bull Joachim Loh Haiger (GER)
826
bull Leifheit AG Nassau (GER) treasury shares
491
bull Alantra EQMC Asset Management SGIIC
SA Madrid (ES) 823
bull DBAY Advisors Limited Douglas (IM)
733
bull MainFirst SICAV Senningerberg (LUX)
504
bull Teslin Capital Management BVGerlin NV
Maarsbergen (NL) 505
bull Blackmoor Ownership Holdings Master
Limited London (UK) 352
bull Share ownership under reporting threshold
4763
Significant free float and international
investors
Annex
28 March 2019 Investor and Analyst Meeting 51
Aktiengesellschaft
Postfach 11 65
D-56377 Nassau
Wellbeing
9 Turnover share
Scales medical products and air treatment
complementary new assortments for a modern lifestyle
Laundry care
40 Turnover share
Laundry dryers ironing boards and storage
for fresh clean and well-kept laundry
Cleaning
34 Turnover share
Easy and convenient solution
for every cleaning demand
Kitchen goods
17 Turnover share
Useful kitchen aids for
opening cooking cutting or storing
One of the leading suppliers of household
products in Europe
Introduction to Leifheit
28 March 2019 Investor and Analyst Meeting 7
Previous experience
bull Many years of experience as
CTO at Igus GmbH and
Stoba Praumlzisionstechnik
bull Various technical
management positions at
Robert Bosch GmbH
Core competencies
bull Digitalization IoT Industry
40 implementation of lean
production systems agile
ldquoScrumrdquo methods
Experienced Management Board
Introduction to Leifheit
Previous experience
bull Many years of management
experience at C-Level
bull Various global financial
management functions at
Stiebel Eltron and General
Electric
Core competencies
bull Digitalization IT cost
productivity strategic growth
models MampA and Post-
Merger Integration
Igor Iraeta Munduate COO amp CO-CEO ad interim
born 1974
Ivo Huhmann CFO amp CO-CEO ad interim
born 1969
Previous experience
bull Many years of experience as
President Europe at
SodaStream
bull Various leading positions at
Henkel Danone PepsiCo
and Procter amp Gamble
Core competencies
bull General Management
Business Development
and consumer goods
Marketing
Henner Rinsche CEO ab 01062019
born 1971
28 March 2019 Investor and Analyst Meeting 8
TOP-10 clients (50 of turnover)
Present in leading distribution channels
Introduction to Leifheit
Turnover by distribution channel
in euro m
0
20
40
60
80
Hype
rmark
ets
DIY
E-C
om
merc
e
Re
tail-
Whole
sale
D
epart
ment
sto
res
Import
ers
Exp
ort
ers
Dis
cou
nte
r
Ca
sh
ampC
arr
y
Ele
ctr
o
Oth
ers
2017 2018
28 March 2019 Investor and Analyst Meeting 9
Turnover share E-Commerce 15
La LoupeF (Herby) bull About 80 employees
bull Manufacturing of wall and tower dryers
ParisF (LeifheitBirambeau) bull About 80 employees
bull Marketing sales and administration
BlatnaacuteCZ (Leifheit) bull About 450 employees
bull Manufacturing of tower dryers wall dryers and floor wipers
bull Logistic center Eastern Europe
ZuzenhausenD (Leifheit) bull About 110 employees
bull Logistics center
NassauD (LeifheitSoehnle) bull About 320 employees
bull Marketing sales development quality assurance central administration
bull Manufacturing of rotary dryers vacuum jugs roll holders and floor wipers
Head office and branches Sales region
28 March 2019 Investor and Analyst Meeting 10
Operating in more than 80 countries
with 15 own branches
Introduction to Leifheit
Financial Figures
FY 2018
Turnaround
in Wellbeing segment
Significant sales growth
in Eastern Europe
New Pan-European
pricing framework
Solid E-Commerce
growth
Successful launch of
new products
Cleaning category grown
significantly
Successful implementation
of strategic projects
Highlights Financial Year 2018
28 March 2019 Investor and Analyst Meeting 12
At a glance
Highlights Financial Year 2018
28 March 2019 Investor and Analyst Meeting
2017 2018 ∆
Group Turnover euro m 2368 2342 -11
Gross margin 464 436 -28 PP
Foreign currency results euro m -15 03 gt100
EBIT euro m 188 131 -307
EBIT margin 80 56 -24 PP
Earnings before taxes (EBT) euro m 177 119 -327
Net result for the period euro m 129 84 -347
ROCE 127 85 -42 PP
13
bull Gross profit impacted by foreign currency effects price increases for materials
mix effects and lower contribution margins due to decreased turnover
bull EBIT also affected by expenses for changes to the Board of Management
969
1029
278
92
976 1007
289
70
0
20
40
60
80
100
120
Germany CentralEurope
EasternEurope
Rest of theWorld
2017
2018417
430
123 30
Germany
Central Europe
Eastern Europe
Rest of theworld
Strong domestic market
and growth in Eastern Europe
Financial Figures FY 2018
bull 2018 financial year fell short of expectations
bull Significant growth achieved in Eastern Europe
bull Household and Private Label segments
slightly declining
bull Turnover growth in Wellbeing
Group turnover by region
FY 2017 vs FY 2018 in euro m
Group turnover by region
FY 2018
28 March 2019 Investor and Analyst Meeting 14
+9
Eastern Europe
Czech Rep Poland
+4
- 3
Harmonized ldquogo-to-marketrdquo strategy drives
substantial growth in Eastern Europe
Financial Figures FY 2018
28 March 2019 Investor and Analyst Meeting
Turnover EE region and selected markets
2015 - 2018 in euro m
Growth
2017 to 2018
EE
0
5
10
15
20
25
30
2015 2016 2017 2018
RO
EE
CZ
EE PL
EE
CZ
PL
EE
CZ
PL
EE
CZ
PL
RO RO RO
+50
Romania
15
1 Czech Republic turnover 2017 includes contract manufacturing for third parties at our Czech production site
which expired as planned
497
325
145
33
GermanyCentral EuropeEastern EuropeRest of the World
Highest turnover segment
of the Group
Significantly higher turnover
in the product category
cleaning
Earnings affected ao by
currency effects and higher
material prices
Household positive development of cleaning
cannot compensate decline in laundry care
Financial Figures FY 2018
28 March 2019 Investor and Analyst Meeting
2017 2018 ∆
Turnover euro m 1829 1804 -14
Gross profit euro m 887 828 -67
Segment-
EBIT euro m 133 102 -233
Results Household segment
2018 compared to 2017
16
Turnover Household
2018 by region
Turnaround due to
turnover growth
by 12
Decline in EBIT due to
currency effects and one-
time higher expenses for the
Soehnle app
Strong growth recorded
in Germany and
Eastern Europe
Wellbeing ndash new Soehnle
assortement as growth drivers
Financial Figures FY 2018
28 March 2019 Investor and Analyst Meeting
399
501
53 47
GermanyCentral EuropeEastern EuropeRest of the World
2017 2018 ∆
Turnover euro m 196 199 +12
Gross profit euro m 98 86 -124
Segment
EBIT euro m 22 -03 -lt100
Results Wellbeing segment
2018 compared to 2017
17
Turnover Wellbeing
2018 by region
Continued weakness of
individual trading partners
and protests in France
EBIT at stable level Triple-digit percentage
growth in Eastern Europe
Private Label ndash
Focus on international accounts
Financial Figures FY 2018
28 March 2019 Investor and Analyst Meeting
2017 2018 ∆
Turnover euro m 343 339 -10
Gross profit euro m 114 107 -60
Segment
EBIT euro m 33 32 -31
Results Private Label segment
2018 compared to 2017
18
Turnover Private Label
2018 by region
947
47 06
Central Europe
Eastern Europe
Rest of world
1 Sum of cash flow from operating activities and investment activities adjusted for financial assets
Free Cash Flow improved but still too
much impacted by working capital
Financial Figures FY 2018
28 March 2019 Investor and Analyst Meeting
in euro m 2017 2018 ∆
Cash flow from operating activities 72 102 30
Cash flow from investment activities -107 225 332
Cash flow from financing activities -138 -100 38
Change in cash and cash equivalents -173 227 400
Cash and Cash equivalents at the end of reporting period 282 509 227
Free cash flow1 15 37 22
in euro m 31122017 31122018 ∆
Cash and Cash equivalents at the end of reporting period 282 509 805
Current financial assets 290 - gt -100
Group liquidity 572 509 -110
Financial liabilities - - -
572 509 -110
19
Investments and continuous
improvement of the product portfolio
Investments 2018
bull 63 euro m (2017 67 euro m) in
fixed assets mainly in tools
and equipment
bull euro 03 m (2017 euro 11 m) in
intangible assets (mainly
softwareproduct and
customer-oriented systems)
bull Investment rate 36
(2017 45 )
28 March 2019 Investor and Analyst Meeting
Financial Figures FY 2018
Investments vs depreciation
in euro m
62
71 78 78
66 63 58
62 64 69
0
2
4
6
8
10
2014 2015 2016 2017 2018
Investments Depreciation
20
Solid finance structure of the Group
28 March 2019 Investor and Analyst Meeting
Financial Figures FY 2018
99 102
70 65
56 55
0
50
100
150
200
250
2017 2018
Liabilities
Other provisionsand liabilities
Pension reserves
Equity
Balance sheet ratios
in Mio euro
57 57
11 10
56 58
44 46
57 51
0
50
100
150
200
250
2017 2018
Assets
Cash andfinancial assets
Inventories
Receivables andother currentassets
Other non-currentassets
Non-currentassets
225 225 222 222
21
Continuous strong capital structure
and financial flexibility
Financial Figures FY 2018
28 March 2019 Investor and Analyst Meeting
Equity-ratio
31 December in euro m
Cash cash equivalents and short-term
financial assets 31 December in euro m
948
1067 1046
985 1018
425
449 437 438
459
20
25
30
35
40
45
50
70
80
90
100
110
120
2014 2015 2016 2017 2018
Equity Equity ratio
628 682 695 572
509
0
10
20
30
40
50
60
70
2014 2015 2016 2017 2018
22
930 920
48 56
159 158
0
200
400
600
800
1000
1200
2017 2018
PrivateLabel
Wellbeing
Household
Employees by segment
31 December 2018
Employees
By Region 31 December 2018
Number of employees on stable level
Financial Figures FY 2018
28 March 2019 Investor and Analyst Meeting
370
414
143
73
Germany
Czech Republic
France
Other Countries
23
1137 1134
Development Leifheit share
Financial Figures FY 2018
0
200
400
600
800
1000
1200
2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019
Schlusskurs Leifheit Aktie Schlusskurs SDAX
10-year performance of Leifheit share price compared to SDAX in (indexed to 100)
28 March 2019 Investor and Analyst Meeting
Leifheit share price performance Jan 2018 ndash March 2019 compared to SDAX in (indexed to 100
0
20
40
60
80
100
120
Jan Feb Mrz Apr Mai Jun Jul Jul Aug Sep Okt Nov Dez Jan Feb
Schlusskurs Leifheit Aktie Schlusskurs SDAX
24
-1
2018 105 euro1
Long-term dividend development
Dividend per share in euro
1 Proposal to the Annual General Meeting
2 Based on the particular closing price at year-end
Committed to shareholder returns -
105 euro dividend proposed to the AGM
Financial Figures FY 2018
28 March 2019 Investor and Analyst Meeting
000
050
100
150
1984
1985
1986
1987
1988
1989
1990
1991
1992
1993
1994
1995
1996
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
2015
2016
2017
2018
Bonusspecial dividend Dividend
2018 59
2017 38
2016 51
2015 56
2014 39
2013 53
2012 52
2011 63
Dividend yield 2
25
Key strategic initiatives 2019
Digitalization and
Connectivity
High demand for
battery-powered devices
Connectivity of products
and services
E-Commerce
High growth rates
for household
goods amp appliances
(20162017 +265)
Convenience
Demand-oriented product
innovation through systematic
innovation and market
introduction processes
Demographic change
More private households
rising proportion of older
population amp higher quality
orientation among young
households
Health
Demand for well-being and
healthcare products
due to growing health
awareness
Environment
Durable high
quality products
Trends and market environment
offer attractive growth opportunities
Key strategic initiatives
28 March 2019 Investor and Analyst Meeting 27
Interlock Online and
Offline sales
channels establish
Pan-European
E-Commerce team
launch own
web shop
Digitalization
Drive consumer-
oriented product
innovations and
renewal of existing
portfolio
Innovation
International
geographic
expansion
Brand building
activities
especially
in Eastern Europe
Internationalization
Increased efficiency
and speed from
processes and IT
along the entire
value chain
Efficiency
Strengthening strategy to consistently
address growth themes
Key strategic initiatives
28 March 2019 Investor and Analyst Meeting 28
Expansion of e-commerce activities
through European platform
Key strategic initiatives
28 March 2019 Investor and Analyst Meeting
Interlocking of
onlineoffline
sales channels
Create best in class
consumer communication
and service
Analysis of customer data
to better understand their
needs
Launch of new
Online-Shops
in core markets
29
New Online-Shops
to be launched in 2019
Key strategic initiatives
28 March 2019 Investor and Analyst Meeting 30
Internationalization
Increased investments in Eastern Europe
bull Expansion of brands through
targeted sales activities
bull Focus on selected Eastern
European markets with attractive
growth opportunities
bull Increased investments in Poland
Czech Republic Romania and
Slovakia
bull Foundation of subsidiary in
China for sales activities in Asia
Pacific region
28 March 2019 Investor and Analyst Meeting
Key strategic initiatives
31
Product and Brand Initiatives 2019
Anniversary Colour Edition
Product and Brand Initiatives 2019
28 March 2019 Investor and Analyst Meeting 33
bull Most comfortable floor wiper for
convenient in-between Cleaning
(highly relevant for consumer)
bull Refillable cartridge can be filled
with water and any chosen
branded floor cleaning liquid
bull Suitable for all kinds of floor
bull Good Classic Pico Spray (RRP
2799 euro)
bull Better Easy Spray XL (RRP
3999 euro)
bull Best Care amp Protect (fuumlr wooden
floors RRP 3999 euro6999 euro Set)
Product and Brand Initiatives 2019
28 March 2019 Investor and Analyst Meeting 34
bull Width suction nozzle 26cm
bull App 30min runtime
bull 360deg- usage
bull Lateral tank plug for quick emptying
bull Large tank opening for hygienic
cleaning
bull ClickSystem for versatile application
with handle
Aquanta Clilck RRP 5499euro
-romotion 3499euro
Availablility 01 012019
Aquanta RRP 3999
Promotion 2999
Dry amp Clean
RRP 5999 euro
promo 3999 euro
Click-System for versatile application
with all Leifheit Click-System handles Product and Brand Initiatives 2019
28 March 2019 Investor and Analyst Meeting 35
Product and Brand Initiatives 2019
28 March 2019 Investor and Analyst Meeting 36
Product and Brand Initiatives 2019
28 March 2019 Investor and Analyst Meeting 37
Product and Brand Initiatives 2019
28 March 2019 Investor and Analyst Meeting 38
28 March 2019 Investor and Analyst Meeting 39
Soehnle Scales Colour Editions 2019
Product and Brand Initiatives 2019
Personal scales Style
Sense Compact 200
Kitchen scales
Page Compact 300
Investor and Analyst Meeting
Product and Brand Initiatives 2019
28 March 2019 40
Expansion of blood
pressure monitors range
Systo Monitor 180
28 March 2019 Investor and Analyst Meeting 41
Zuschaltbare LED- Beleuchtung
(atmosphaumlrisch oder konstant)
Zwei geraumluscharme Beduftungsmodi
(10 Sek oder konstant)
Geeignet fuumlr Parfuumlm- und
aumltherische Oumlle
Product and Brand Initiatives 2019
Expansion of
Air treatment range
Bari Design
Aroma Diffuser
28 March 2019 Investor and Analyst Meeting 42
Product and Brand Initiatives 2019
Expansion of Soehnle
Connect Scales range
Shape Sense Connect
Forecast Financial Year 2019
2019 Leifheit targets turnover growth
of 3 to 4
Financial Forecast
28 March 2019 Investor and Analyst Meeting
Slowdown in growth due to increasing global and economic tensions
Economic slowdown in the EU despite good domestic demand
Retail trade growth in Germany weak
European consumers propensity to consume worsens
Group Turnover growth of about 3 to 4
Household Turnover growth of about 2 to 3
Wellbeing Turnover growth of about 11 to 12
Private Label Turnover growth of about 3 to 4
EBIT of around euro 9 m to euro 10
Free cash flow of about euro 35 m to euro 45 m
Economic
environment
2019
Forecast Group
development
2019
44
Long-standing
track record
For 60 years one of
the leading suppliers
of household products
in Europe
Excellent
product quality
High-quality innovative
products for cleaning
laundry care kitchen
and wellbeing with high
utility and functional
design
Non-cyclical
business
Leifheit products
used every day
Strong brands
Leifheit and
Soehnle
High awareness and
consumer confidence
Innovation
capability
Demand-oriented
product innovation
through systematic
innovation and market
introduction processes
Changing market
Digitalization
e-commerce and
convenience create
attractive growth
opportunities
International
sales network
Promotes market
penetration and further
internationalization
Finance
structure
Efficient cost
structure and solid
financial position
Shareholder-
oriented
dividend policy
Distribution of approx
75 of max (free cash
flow net income)
targeted surplus cash
for shareholders
Strong long-term
share price
performance
Since 2008 +450
and thus above SDAX
(+240)
Investment Highlights
28 March 2019 Investor and Analyst Meeting 45
Annex
Financial calendar and contact
Dates 2019
28 March 2019
Annual Financial Reports 2018
Analystlsquos meeting FrankfurtMain Germany
14 May 2019
Quarterly statement Q1
29 May 2019
Annual General Meeting FrankfurtMain Germany
13 August 2019
Financial report for the period ending 30 June 2019
12 November 2019
Quarterly statement Q3
Contact
Petra Dombrowsky
Corporate Communications Investor Relations
Phone +49 2604 977-218
Email irleifheitcom
wwwleifheit-groupcom
28 March 2019 Investor and Analyst Meeting
Annex
47
1 Adjusted by foreign currency results
-1
2014 2015 2016 2017 2018
Group turnover euro m 2207 2318 2371 2368 2342
Profitability
Gross margin 477 467 475 464 436
Cash flow
from operating activities
euro m
245
208
218
72
102
Free cash flow euro m 184 141 143 15 37
EBIT
EBIT adjusted1
euro m
euro m
215
164
217
192
221
218
188
203
131
128
EBIT margin 98 93 93 80 56
EBT euro m 198 202 206 177 119
Net result for the period euro m 141 143 145 129 84
ROCE 203 181 163 127 85
Long-term financial overview
Annex
28 March 2019 Investor and Analyst Meeting 48
1 Scrip issue in June 2017 2013 ndash 2016 adjusted
2 Not including repurchased treasury shares
311214 311215 311216 311217 311218
Employees No 1068 1074 1093 1137 1134
Balance sheet total2 euro m 2233 2379 2394 2249 2218
Equity euro m 948 1067 1046 985 1018
Equity ratio 425 449 437 438 459
Liquidity euro m 628 682 695 572 509
2014 2015 2016 2017 2018
Per Share1
Net result for the period2 euro 149 151 153 135 088
Free cash flow euro 194 148 151 016 039
Dividend
Special dividend
euro
euro
090
--
100
038
105
040
105
--
105
--
Investments euro m 62 71 78 78 66
Depreciation euro m 63 58 62 64 69
Long-term financial overview
Annex
28 March 2019 Investor and Analyst Meeting 49
2010
bull Takeover of the remaining shares of HerbyF
2012
bull Termination of the license agreement with Dr Oetker Bakeware
1984
bull IPO of Leifheit AG
1970
bull Annual production of carpet sweepers reaches 2 m units Leifheit becomes European market leader
1959
bull Foundation
1988
bull License agreement for Dr Oetker Bakeware
bull Acquisition of Spirella and Kleine Wolke (bathroom furnishings and -accessories)
1972
bull Takeover of Leifheit by ITT (US)
2010
bull Sale of the business unit lsquobathroomrsquo including the brands Spirella Kleine Wolke and Meusch
1970 1980 1990 2000 1960
1998
bull Takeover of 346 of the shares of BirambeauF
1995
bull Start of the new production plant in BlatnaacuteCZ
2010
2008
bull Takeover of 60 of HerbyF
2001
bull Takeover of Soehnle Group
bull 2006
bull Takeover of the remaining shares of BirambeauF
2020 0
2015
bull Strategy ldquoLeifheit 2020rdquo
2017
bull Capital increase from company funds
Leifheit ndash 60 years of passion
for housework
Annex
28 March 2019 Investor and Analyst Meeting 50
1003
826
491
823
733
505 504
352
4763
303
Shareholder structure March 2018
Non free float shareholders1 232
Free float12 768
1 Definition of German stock exchange for indices
2 Including shareholdings of the Management Board
bull MKV Verwaltungs GmbH Gruumlnwald (GER)
1003
bull Joachim Loh Haiger (GER)
826
bull Leifheit AG Nassau (GER) treasury shares
491
bull Alantra EQMC Asset Management SGIIC
SA Madrid (ES) 823
bull DBAY Advisors Limited Douglas (IM)
733
bull MainFirst SICAV Senningerberg (LUX)
504
bull Teslin Capital Management BVGerlin NV
Maarsbergen (NL) 505
bull Blackmoor Ownership Holdings Master
Limited London (UK) 352
bull Share ownership under reporting threshold
4763
Significant free float and international
investors
Annex
28 March 2019 Investor and Analyst Meeting 51
Aktiengesellschaft
Postfach 11 65
D-56377 Nassau
Previous experience
bull Many years of experience as
CTO at Igus GmbH and
Stoba Praumlzisionstechnik
bull Various technical
management positions at
Robert Bosch GmbH
Core competencies
bull Digitalization IoT Industry
40 implementation of lean
production systems agile
ldquoScrumrdquo methods
Experienced Management Board
Introduction to Leifheit
Previous experience
bull Many years of management
experience at C-Level
bull Various global financial
management functions at
Stiebel Eltron and General
Electric
Core competencies
bull Digitalization IT cost
productivity strategic growth
models MampA and Post-
Merger Integration
Igor Iraeta Munduate COO amp CO-CEO ad interim
born 1974
Ivo Huhmann CFO amp CO-CEO ad interim
born 1969
Previous experience
bull Many years of experience as
President Europe at
SodaStream
bull Various leading positions at
Henkel Danone PepsiCo
and Procter amp Gamble
Core competencies
bull General Management
Business Development
and consumer goods
Marketing
Henner Rinsche CEO ab 01062019
born 1971
28 March 2019 Investor and Analyst Meeting 8
TOP-10 clients (50 of turnover)
Present in leading distribution channels
Introduction to Leifheit
Turnover by distribution channel
in euro m
0
20
40
60
80
Hype
rmark
ets
DIY
E-C
om
merc
e
Re
tail-
Whole
sale
D
epart
ment
sto
res
Import
ers
Exp
ort
ers
Dis
cou
nte
r
Ca
sh
ampC
arr
y
Ele
ctr
o
Oth
ers
2017 2018
28 March 2019 Investor and Analyst Meeting 9
Turnover share E-Commerce 15
La LoupeF (Herby) bull About 80 employees
bull Manufacturing of wall and tower dryers
ParisF (LeifheitBirambeau) bull About 80 employees
bull Marketing sales and administration
BlatnaacuteCZ (Leifheit) bull About 450 employees
bull Manufacturing of tower dryers wall dryers and floor wipers
bull Logistic center Eastern Europe
ZuzenhausenD (Leifheit) bull About 110 employees
bull Logistics center
NassauD (LeifheitSoehnle) bull About 320 employees
bull Marketing sales development quality assurance central administration
bull Manufacturing of rotary dryers vacuum jugs roll holders and floor wipers
Head office and branches Sales region
28 March 2019 Investor and Analyst Meeting 10
Operating in more than 80 countries
with 15 own branches
Introduction to Leifheit
Financial Figures
FY 2018
Turnaround
in Wellbeing segment
Significant sales growth
in Eastern Europe
New Pan-European
pricing framework
Solid E-Commerce
growth
Successful launch of
new products
Cleaning category grown
significantly
Successful implementation
of strategic projects
Highlights Financial Year 2018
28 March 2019 Investor and Analyst Meeting 12
At a glance
Highlights Financial Year 2018
28 March 2019 Investor and Analyst Meeting
2017 2018 ∆
Group Turnover euro m 2368 2342 -11
Gross margin 464 436 -28 PP
Foreign currency results euro m -15 03 gt100
EBIT euro m 188 131 -307
EBIT margin 80 56 -24 PP
Earnings before taxes (EBT) euro m 177 119 -327
Net result for the period euro m 129 84 -347
ROCE 127 85 -42 PP
13
bull Gross profit impacted by foreign currency effects price increases for materials
mix effects and lower contribution margins due to decreased turnover
bull EBIT also affected by expenses for changes to the Board of Management
969
1029
278
92
976 1007
289
70
0
20
40
60
80
100
120
Germany CentralEurope
EasternEurope
Rest of theWorld
2017
2018417
430
123 30
Germany
Central Europe
Eastern Europe
Rest of theworld
Strong domestic market
and growth in Eastern Europe
Financial Figures FY 2018
bull 2018 financial year fell short of expectations
bull Significant growth achieved in Eastern Europe
bull Household and Private Label segments
slightly declining
bull Turnover growth in Wellbeing
Group turnover by region
FY 2017 vs FY 2018 in euro m
Group turnover by region
FY 2018
28 March 2019 Investor and Analyst Meeting 14
+9
Eastern Europe
Czech Rep Poland
+4
- 3
Harmonized ldquogo-to-marketrdquo strategy drives
substantial growth in Eastern Europe
Financial Figures FY 2018
28 March 2019 Investor and Analyst Meeting
Turnover EE region and selected markets
2015 - 2018 in euro m
Growth
2017 to 2018
EE
0
5
10
15
20
25
30
2015 2016 2017 2018
RO
EE
CZ
EE PL
EE
CZ
PL
EE
CZ
PL
EE
CZ
PL
RO RO RO
+50
Romania
15
1 Czech Republic turnover 2017 includes contract manufacturing for third parties at our Czech production site
which expired as planned
497
325
145
33
GermanyCentral EuropeEastern EuropeRest of the World
Highest turnover segment
of the Group
Significantly higher turnover
in the product category
cleaning
Earnings affected ao by
currency effects and higher
material prices
Household positive development of cleaning
cannot compensate decline in laundry care
Financial Figures FY 2018
28 March 2019 Investor and Analyst Meeting
2017 2018 ∆
Turnover euro m 1829 1804 -14
Gross profit euro m 887 828 -67
Segment-
EBIT euro m 133 102 -233
Results Household segment
2018 compared to 2017
16
Turnover Household
2018 by region
Turnaround due to
turnover growth
by 12
Decline in EBIT due to
currency effects and one-
time higher expenses for the
Soehnle app
Strong growth recorded
in Germany and
Eastern Europe
Wellbeing ndash new Soehnle
assortement as growth drivers
Financial Figures FY 2018
28 March 2019 Investor and Analyst Meeting
399
501
53 47
GermanyCentral EuropeEastern EuropeRest of the World
2017 2018 ∆
Turnover euro m 196 199 +12
Gross profit euro m 98 86 -124
Segment
EBIT euro m 22 -03 -lt100
Results Wellbeing segment
2018 compared to 2017
17
Turnover Wellbeing
2018 by region
Continued weakness of
individual trading partners
and protests in France
EBIT at stable level Triple-digit percentage
growth in Eastern Europe
Private Label ndash
Focus on international accounts
Financial Figures FY 2018
28 March 2019 Investor and Analyst Meeting
2017 2018 ∆
Turnover euro m 343 339 -10
Gross profit euro m 114 107 -60
Segment
EBIT euro m 33 32 -31
Results Private Label segment
2018 compared to 2017
18
Turnover Private Label
2018 by region
947
47 06
Central Europe
Eastern Europe
Rest of world
1 Sum of cash flow from operating activities and investment activities adjusted for financial assets
Free Cash Flow improved but still too
much impacted by working capital
Financial Figures FY 2018
28 March 2019 Investor and Analyst Meeting
in euro m 2017 2018 ∆
Cash flow from operating activities 72 102 30
Cash flow from investment activities -107 225 332
Cash flow from financing activities -138 -100 38
Change in cash and cash equivalents -173 227 400
Cash and Cash equivalents at the end of reporting period 282 509 227
Free cash flow1 15 37 22
in euro m 31122017 31122018 ∆
Cash and Cash equivalents at the end of reporting period 282 509 805
Current financial assets 290 - gt -100
Group liquidity 572 509 -110
Financial liabilities - - -
572 509 -110
19
Investments and continuous
improvement of the product portfolio
Investments 2018
bull 63 euro m (2017 67 euro m) in
fixed assets mainly in tools
and equipment
bull euro 03 m (2017 euro 11 m) in
intangible assets (mainly
softwareproduct and
customer-oriented systems)
bull Investment rate 36
(2017 45 )
28 March 2019 Investor and Analyst Meeting
Financial Figures FY 2018
Investments vs depreciation
in euro m
62
71 78 78
66 63 58
62 64 69
0
2
4
6
8
10
2014 2015 2016 2017 2018
Investments Depreciation
20
Solid finance structure of the Group
28 March 2019 Investor and Analyst Meeting
Financial Figures FY 2018
99 102
70 65
56 55
0
50
100
150
200
250
2017 2018
Liabilities
Other provisionsand liabilities
Pension reserves
Equity
Balance sheet ratios
in Mio euro
57 57
11 10
56 58
44 46
57 51
0
50
100
150
200
250
2017 2018
Assets
Cash andfinancial assets
Inventories
Receivables andother currentassets
Other non-currentassets
Non-currentassets
225 225 222 222
21
Continuous strong capital structure
and financial flexibility
Financial Figures FY 2018
28 March 2019 Investor and Analyst Meeting
Equity-ratio
31 December in euro m
Cash cash equivalents and short-term
financial assets 31 December in euro m
948
1067 1046
985 1018
425
449 437 438
459
20
25
30
35
40
45
50
70
80
90
100
110
120
2014 2015 2016 2017 2018
Equity Equity ratio
628 682 695 572
509
0
10
20
30
40
50
60
70
2014 2015 2016 2017 2018
22
930 920
48 56
159 158
0
200
400
600
800
1000
1200
2017 2018
PrivateLabel
Wellbeing
Household
Employees by segment
31 December 2018
Employees
By Region 31 December 2018
Number of employees on stable level
Financial Figures FY 2018
28 March 2019 Investor and Analyst Meeting
370
414
143
73
Germany
Czech Republic
France
Other Countries
23
1137 1134
Development Leifheit share
Financial Figures FY 2018
0
200
400
600
800
1000
1200
2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019
Schlusskurs Leifheit Aktie Schlusskurs SDAX
10-year performance of Leifheit share price compared to SDAX in (indexed to 100)
28 March 2019 Investor and Analyst Meeting
Leifheit share price performance Jan 2018 ndash March 2019 compared to SDAX in (indexed to 100
0
20
40
60
80
100
120
Jan Feb Mrz Apr Mai Jun Jul Jul Aug Sep Okt Nov Dez Jan Feb
Schlusskurs Leifheit Aktie Schlusskurs SDAX
24
-1
2018 105 euro1
Long-term dividend development
Dividend per share in euro
1 Proposal to the Annual General Meeting
2 Based on the particular closing price at year-end
Committed to shareholder returns -
105 euro dividend proposed to the AGM
Financial Figures FY 2018
28 March 2019 Investor and Analyst Meeting
000
050
100
150
1984
1985
1986
1987
1988
1989
1990
1991
1992
1993
1994
1995
1996
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
2015
2016
2017
2018
Bonusspecial dividend Dividend
2018 59
2017 38
2016 51
2015 56
2014 39
2013 53
2012 52
2011 63
Dividend yield 2
25
Key strategic initiatives 2019
Digitalization and
Connectivity
High demand for
battery-powered devices
Connectivity of products
and services
E-Commerce
High growth rates
for household
goods amp appliances
(20162017 +265)
Convenience
Demand-oriented product
innovation through systematic
innovation and market
introduction processes
Demographic change
More private households
rising proportion of older
population amp higher quality
orientation among young
households
Health
Demand for well-being and
healthcare products
due to growing health
awareness
Environment
Durable high
quality products
Trends and market environment
offer attractive growth opportunities
Key strategic initiatives
28 March 2019 Investor and Analyst Meeting 27
Interlock Online and
Offline sales
channels establish
Pan-European
E-Commerce team
launch own
web shop
Digitalization
Drive consumer-
oriented product
innovations and
renewal of existing
portfolio
Innovation
International
geographic
expansion
Brand building
activities
especially
in Eastern Europe
Internationalization
Increased efficiency
and speed from
processes and IT
along the entire
value chain
Efficiency
Strengthening strategy to consistently
address growth themes
Key strategic initiatives
28 March 2019 Investor and Analyst Meeting 28
Expansion of e-commerce activities
through European platform
Key strategic initiatives
28 March 2019 Investor and Analyst Meeting
Interlocking of
onlineoffline
sales channels
Create best in class
consumer communication
and service
Analysis of customer data
to better understand their
needs
Launch of new
Online-Shops
in core markets
29
New Online-Shops
to be launched in 2019
Key strategic initiatives
28 March 2019 Investor and Analyst Meeting 30
Internationalization
Increased investments in Eastern Europe
bull Expansion of brands through
targeted sales activities
bull Focus on selected Eastern
European markets with attractive
growth opportunities
bull Increased investments in Poland
Czech Republic Romania and
Slovakia
bull Foundation of subsidiary in
China for sales activities in Asia
Pacific region
28 March 2019 Investor and Analyst Meeting
Key strategic initiatives
31
Product and Brand Initiatives 2019
Anniversary Colour Edition
Product and Brand Initiatives 2019
28 March 2019 Investor and Analyst Meeting 33
bull Most comfortable floor wiper for
convenient in-between Cleaning
(highly relevant for consumer)
bull Refillable cartridge can be filled
with water and any chosen
branded floor cleaning liquid
bull Suitable for all kinds of floor
bull Good Classic Pico Spray (RRP
2799 euro)
bull Better Easy Spray XL (RRP
3999 euro)
bull Best Care amp Protect (fuumlr wooden
floors RRP 3999 euro6999 euro Set)
Product and Brand Initiatives 2019
28 March 2019 Investor and Analyst Meeting 34
bull Width suction nozzle 26cm
bull App 30min runtime
bull 360deg- usage
bull Lateral tank plug for quick emptying
bull Large tank opening for hygienic
cleaning
bull ClickSystem for versatile application
with handle
Aquanta Clilck RRP 5499euro
-romotion 3499euro
Availablility 01 012019
Aquanta RRP 3999
Promotion 2999
Dry amp Clean
RRP 5999 euro
promo 3999 euro
Click-System for versatile application
with all Leifheit Click-System handles Product and Brand Initiatives 2019
28 March 2019 Investor and Analyst Meeting 35
Product and Brand Initiatives 2019
28 March 2019 Investor and Analyst Meeting 36
Product and Brand Initiatives 2019
28 March 2019 Investor and Analyst Meeting 37
Product and Brand Initiatives 2019
28 March 2019 Investor and Analyst Meeting 38
28 March 2019 Investor and Analyst Meeting 39
Soehnle Scales Colour Editions 2019
Product and Brand Initiatives 2019
Personal scales Style
Sense Compact 200
Kitchen scales
Page Compact 300
Investor and Analyst Meeting
Product and Brand Initiatives 2019
28 March 2019 40
Expansion of blood
pressure monitors range
Systo Monitor 180
28 March 2019 Investor and Analyst Meeting 41
Zuschaltbare LED- Beleuchtung
(atmosphaumlrisch oder konstant)
Zwei geraumluscharme Beduftungsmodi
(10 Sek oder konstant)
Geeignet fuumlr Parfuumlm- und
aumltherische Oumlle
Product and Brand Initiatives 2019
Expansion of
Air treatment range
Bari Design
Aroma Diffuser
28 March 2019 Investor and Analyst Meeting 42
Product and Brand Initiatives 2019
Expansion of Soehnle
Connect Scales range
Shape Sense Connect
Forecast Financial Year 2019
2019 Leifheit targets turnover growth
of 3 to 4
Financial Forecast
28 March 2019 Investor and Analyst Meeting
Slowdown in growth due to increasing global and economic tensions
Economic slowdown in the EU despite good domestic demand
Retail trade growth in Germany weak
European consumers propensity to consume worsens
Group Turnover growth of about 3 to 4
Household Turnover growth of about 2 to 3
Wellbeing Turnover growth of about 11 to 12
Private Label Turnover growth of about 3 to 4
EBIT of around euro 9 m to euro 10
Free cash flow of about euro 35 m to euro 45 m
Economic
environment
2019
Forecast Group
development
2019
44
Long-standing
track record
For 60 years one of
the leading suppliers
of household products
in Europe
Excellent
product quality
High-quality innovative
products for cleaning
laundry care kitchen
and wellbeing with high
utility and functional
design
Non-cyclical
business
Leifheit products
used every day
Strong brands
Leifheit and
Soehnle
High awareness and
consumer confidence
Innovation
capability
Demand-oriented
product innovation
through systematic
innovation and market
introduction processes
Changing market
Digitalization
e-commerce and
convenience create
attractive growth
opportunities
International
sales network
Promotes market
penetration and further
internationalization
Finance
structure
Efficient cost
structure and solid
financial position
Shareholder-
oriented
dividend policy
Distribution of approx
75 of max (free cash
flow net income)
targeted surplus cash
for shareholders
Strong long-term
share price
performance
Since 2008 +450
and thus above SDAX
(+240)
Investment Highlights
28 March 2019 Investor and Analyst Meeting 45
Annex
Financial calendar and contact
Dates 2019
28 March 2019
Annual Financial Reports 2018
Analystlsquos meeting FrankfurtMain Germany
14 May 2019
Quarterly statement Q1
29 May 2019
Annual General Meeting FrankfurtMain Germany
13 August 2019
Financial report for the period ending 30 June 2019
12 November 2019
Quarterly statement Q3
Contact
Petra Dombrowsky
Corporate Communications Investor Relations
Phone +49 2604 977-218
Email irleifheitcom
wwwleifheit-groupcom
28 March 2019 Investor and Analyst Meeting
Annex
47
1 Adjusted by foreign currency results
-1
2014 2015 2016 2017 2018
Group turnover euro m 2207 2318 2371 2368 2342
Profitability
Gross margin 477 467 475 464 436
Cash flow
from operating activities
euro m
245
208
218
72
102
Free cash flow euro m 184 141 143 15 37
EBIT
EBIT adjusted1
euro m
euro m
215
164
217
192
221
218
188
203
131
128
EBIT margin 98 93 93 80 56
EBT euro m 198 202 206 177 119
Net result for the period euro m 141 143 145 129 84
ROCE 203 181 163 127 85
Long-term financial overview
Annex
28 March 2019 Investor and Analyst Meeting 48
1 Scrip issue in June 2017 2013 ndash 2016 adjusted
2 Not including repurchased treasury shares
311214 311215 311216 311217 311218
Employees No 1068 1074 1093 1137 1134
Balance sheet total2 euro m 2233 2379 2394 2249 2218
Equity euro m 948 1067 1046 985 1018
Equity ratio 425 449 437 438 459
Liquidity euro m 628 682 695 572 509
2014 2015 2016 2017 2018
Per Share1
Net result for the period2 euro 149 151 153 135 088
Free cash flow euro 194 148 151 016 039
Dividend
Special dividend
euro
euro
090
--
100
038
105
040
105
--
105
--
Investments euro m 62 71 78 78 66
Depreciation euro m 63 58 62 64 69
Long-term financial overview
Annex
28 March 2019 Investor and Analyst Meeting 49
2010
bull Takeover of the remaining shares of HerbyF
2012
bull Termination of the license agreement with Dr Oetker Bakeware
1984
bull IPO of Leifheit AG
1970
bull Annual production of carpet sweepers reaches 2 m units Leifheit becomes European market leader
1959
bull Foundation
1988
bull License agreement for Dr Oetker Bakeware
bull Acquisition of Spirella and Kleine Wolke (bathroom furnishings and -accessories)
1972
bull Takeover of Leifheit by ITT (US)
2010
bull Sale of the business unit lsquobathroomrsquo including the brands Spirella Kleine Wolke and Meusch
1970 1980 1990 2000 1960
1998
bull Takeover of 346 of the shares of BirambeauF
1995
bull Start of the new production plant in BlatnaacuteCZ
2010
2008
bull Takeover of 60 of HerbyF
2001
bull Takeover of Soehnle Group
bull 2006
bull Takeover of the remaining shares of BirambeauF
2020 0
2015
bull Strategy ldquoLeifheit 2020rdquo
2017
bull Capital increase from company funds
Leifheit ndash 60 years of passion
for housework
Annex
28 March 2019 Investor and Analyst Meeting 50
1003
826
491
823
733
505 504
352
4763
303
Shareholder structure March 2018
Non free float shareholders1 232
Free float12 768
1 Definition of German stock exchange for indices
2 Including shareholdings of the Management Board
bull MKV Verwaltungs GmbH Gruumlnwald (GER)
1003
bull Joachim Loh Haiger (GER)
826
bull Leifheit AG Nassau (GER) treasury shares
491
bull Alantra EQMC Asset Management SGIIC
SA Madrid (ES) 823
bull DBAY Advisors Limited Douglas (IM)
733
bull MainFirst SICAV Senningerberg (LUX)
504
bull Teslin Capital Management BVGerlin NV
Maarsbergen (NL) 505
bull Blackmoor Ownership Holdings Master
Limited London (UK) 352
bull Share ownership under reporting threshold
4763
Significant free float and international
investors
Annex
28 March 2019 Investor and Analyst Meeting 51
Aktiengesellschaft
Postfach 11 65
D-56377 Nassau
TOP-10 clients (50 of turnover)
Present in leading distribution channels
Introduction to Leifheit
Turnover by distribution channel
in euro m
0
20
40
60
80
Hype
rmark
ets
DIY
E-C
om
merc
e
Re
tail-
Whole
sale
D
epart
ment
sto
res
Import
ers
Exp
ort
ers
Dis
cou
nte
r
Ca
sh
ampC
arr
y
Ele
ctr
o
Oth
ers
2017 2018
28 March 2019 Investor and Analyst Meeting 9
Turnover share E-Commerce 15
La LoupeF (Herby) bull About 80 employees
bull Manufacturing of wall and tower dryers
ParisF (LeifheitBirambeau) bull About 80 employees
bull Marketing sales and administration
BlatnaacuteCZ (Leifheit) bull About 450 employees
bull Manufacturing of tower dryers wall dryers and floor wipers
bull Logistic center Eastern Europe
ZuzenhausenD (Leifheit) bull About 110 employees
bull Logistics center
NassauD (LeifheitSoehnle) bull About 320 employees
bull Marketing sales development quality assurance central administration
bull Manufacturing of rotary dryers vacuum jugs roll holders and floor wipers
Head office and branches Sales region
28 March 2019 Investor and Analyst Meeting 10
Operating in more than 80 countries
with 15 own branches
Introduction to Leifheit
Financial Figures
FY 2018
Turnaround
in Wellbeing segment
Significant sales growth
in Eastern Europe
New Pan-European
pricing framework
Solid E-Commerce
growth
Successful launch of
new products
Cleaning category grown
significantly
Successful implementation
of strategic projects
Highlights Financial Year 2018
28 March 2019 Investor and Analyst Meeting 12
At a glance
Highlights Financial Year 2018
28 March 2019 Investor and Analyst Meeting
2017 2018 ∆
Group Turnover euro m 2368 2342 -11
Gross margin 464 436 -28 PP
Foreign currency results euro m -15 03 gt100
EBIT euro m 188 131 -307
EBIT margin 80 56 -24 PP
Earnings before taxes (EBT) euro m 177 119 -327
Net result for the period euro m 129 84 -347
ROCE 127 85 -42 PP
13
bull Gross profit impacted by foreign currency effects price increases for materials
mix effects and lower contribution margins due to decreased turnover
bull EBIT also affected by expenses for changes to the Board of Management
969
1029
278
92
976 1007
289
70
0
20
40
60
80
100
120
Germany CentralEurope
EasternEurope
Rest of theWorld
2017
2018417
430
123 30
Germany
Central Europe
Eastern Europe
Rest of theworld
Strong domestic market
and growth in Eastern Europe
Financial Figures FY 2018
bull 2018 financial year fell short of expectations
bull Significant growth achieved in Eastern Europe
bull Household and Private Label segments
slightly declining
bull Turnover growth in Wellbeing
Group turnover by region
FY 2017 vs FY 2018 in euro m
Group turnover by region
FY 2018
28 March 2019 Investor and Analyst Meeting 14
+9
Eastern Europe
Czech Rep Poland
+4
- 3
Harmonized ldquogo-to-marketrdquo strategy drives
substantial growth in Eastern Europe
Financial Figures FY 2018
28 March 2019 Investor and Analyst Meeting
Turnover EE region and selected markets
2015 - 2018 in euro m
Growth
2017 to 2018
EE
0
5
10
15
20
25
30
2015 2016 2017 2018
RO
EE
CZ
EE PL
EE
CZ
PL
EE
CZ
PL
EE
CZ
PL
RO RO RO
+50
Romania
15
1 Czech Republic turnover 2017 includes contract manufacturing for third parties at our Czech production site
which expired as planned
497
325
145
33
GermanyCentral EuropeEastern EuropeRest of the World
Highest turnover segment
of the Group
Significantly higher turnover
in the product category
cleaning
Earnings affected ao by
currency effects and higher
material prices
Household positive development of cleaning
cannot compensate decline in laundry care
Financial Figures FY 2018
28 March 2019 Investor and Analyst Meeting
2017 2018 ∆
Turnover euro m 1829 1804 -14
Gross profit euro m 887 828 -67
Segment-
EBIT euro m 133 102 -233
Results Household segment
2018 compared to 2017
16
Turnover Household
2018 by region
Turnaround due to
turnover growth
by 12
Decline in EBIT due to
currency effects and one-
time higher expenses for the
Soehnle app
Strong growth recorded
in Germany and
Eastern Europe
Wellbeing ndash new Soehnle
assortement as growth drivers
Financial Figures FY 2018
28 March 2019 Investor and Analyst Meeting
399
501
53 47
GermanyCentral EuropeEastern EuropeRest of the World
2017 2018 ∆
Turnover euro m 196 199 +12
Gross profit euro m 98 86 -124
Segment
EBIT euro m 22 -03 -lt100
Results Wellbeing segment
2018 compared to 2017
17
Turnover Wellbeing
2018 by region
Continued weakness of
individual trading partners
and protests in France
EBIT at stable level Triple-digit percentage
growth in Eastern Europe
Private Label ndash
Focus on international accounts
Financial Figures FY 2018
28 March 2019 Investor and Analyst Meeting
2017 2018 ∆
Turnover euro m 343 339 -10
Gross profit euro m 114 107 -60
Segment
EBIT euro m 33 32 -31
Results Private Label segment
2018 compared to 2017
18
Turnover Private Label
2018 by region
947
47 06
Central Europe
Eastern Europe
Rest of world
1 Sum of cash flow from operating activities and investment activities adjusted for financial assets
Free Cash Flow improved but still too
much impacted by working capital
Financial Figures FY 2018
28 March 2019 Investor and Analyst Meeting
in euro m 2017 2018 ∆
Cash flow from operating activities 72 102 30
Cash flow from investment activities -107 225 332
Cash flow from financing activities -138 -100 38
Change in cash and cash equivalents -173 227 400
Cash and Cash equivalents at the end of reporting period 282 509 227
Free cash flow1 15 37 22
in euro m 31122017 31122018 ∆
Cash and Cash equivalents at the end of reporting period 282 509 805
Current financial assets 290 - gt -100
Group liquidity 572 509 -110
Financial liabilities - - -
572 509 -110
19
Investments and continuous
improvement of the product portfolio
Investments 2018
bull 63 euro m (2017 67 euro m) in
fixed assets mainly in tools
and equipment
bull euro 03 m (2017 euro 11 m) in
intangible assets (mainly
softwareproduct and
customer-oriented systems)
bull Investment rate 36
(2017 45 )
28 March 2019 Investor and Analyst Meeting
Financial Figures FY 2018
Investments vs depreciation
in euro m
62
71 78 78
66 63 58
62 64 69
0
2
4
6
8
10
2014 2015 2016 2017 2018
Investments Depreciation
20
Solid finance structure of the Group
28 March 2019 Investor and Analyst Meeting
Financial Figures FY 2018
99 102
70 65
56 55
0
50
100
150
200
250
2017 2018
Liabilities
Other provisionsand liabilities
Pension reserves
Equity
Balance sheet ratios
in Mio euro
57 57
11 10
56 58
44 46
57 51
0
50
100
150
200
250
2017 2018
Assets
Cash andfinancial assets
Inventories
Receivables andother currentassets
Other non-currentassets
Non-currentassets
225 225 222 222
21
Continuous strong capital structure
and financial flexibility
Financial Figures FY 2018
28 March 2019 Investor and Analyst Meeting
Equity-ratio
31 December in euro m
Cash cash equivalents and short-term
financial assets 31 December in euro m
948
1067 1046
985 1018
425
449 437 438
459
20
25
30
35
40
45
50
70
80
90
100
110
120
2014 2015 2016 2017 2018
Equity Equity ratio
628 682 695 572
509
0
10
20
30
40
50
60
70
2014 2015 2016 2017 2018
22
930 920
48 56
159 158
0
200
400
600
800
1000
1200
2017 2018
PrivateLabel
Wellbeing
Household
Employees by segment
31 December 2018
Employees
By Region 31 December 2018
Number of employees on stable level
Financial Figures FY 2018
28 March 2019 Investor and Analyst Meeting
370
414
143
73
Germany
Czech Republic
France
Other Countries
23
1137 1134
Development Leifheit share
Financial Figures FY 2018
0
200
400
600
800
1000
1200
2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019
Schlusskurs Leifheit Aktie Schlusskurs SDAX
10-year performance of Leifheit share price compared to SDAX in (indexed to 100)
28 March 2019 Investor and Analyst Meeting
Leifheit share price performance Jan 2018 ndash March 2019 compared to SDAX in (indexed to 100
0
20
40
60
80
100
120
Jan Feb Mrz Apr Mai Jun Jul Jul Aug Sep Okt Nov Dez Jan Feb
Schlusskurs Leifheit Aktie Schlusskurs SDAX
24
-1
2018 105 euro1
Long-term dividend development
Dividend per share in euro
1 Proposal to the Annual General Meeting
2 Based on the particular closing price at year-end
Committed to shareholder returns -
105 euro dividend proposed to the AGM
Financial Figures FY 2018
28 March 2019 Investor and Analyst Meeting
000
050
100
150
1984
1985
1986
1987
1988
1989
1990
1991
1992
1993
1994
1995
1996
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
2015
2016
2017
2018
Bonusspecial dividend Dividend
2018 59
2017 38
2016 51
2015 56
2014 39
2013 53
2012 52
2011 63
Dividend yield 2
25
Key strategic initiatives 2019
Digitalization and
Connectivity
High demand for
battery-powered devices
Connectivity of products
and services
E-Commerce
High growth rates
for household
goods amp appliances
(20162017 +265)
Convenience
Demand-oriented product
innovation through systematic
innovation and market
introduction processes
Demographic change
More private households
rising proportion of older
population amp higher quality
orientation among young
households
Health
Demand for well-being and
healthcare products
due to growing health
awareness
Environment
Durable high
quality products
Trends and market environment
offer attractive growth opportunities
Key strategic initiatives
28 March 2019 Investor and Analyst Meeting 27
Interlock Online and
Offline sales
channels establish
Pan-European
E-Commerce team
launch own
web shop
Digitalization
Drive consumer-
oriented product
innovations and
renewal of existing
portfolio
Innovation
International
geographic
expansion
Brand building
activities
especially
in Eastern Europe
Internationalization
Increased efficiency
and speed from
processes and IT
along the entire
value chain
Efficiency
Strengthening strategy to consistently
address growth themes
Key strategic initiatives
28 March 2019 Investor and Analyst Meeting 28
Expansion of e-commerce activities
through European platform
Key strategic initiatives
28 March 2019 Investor and Analyst Meeting
Interlocking of
onlineoffline
sales channels
Create best in class
consumer communication
and service
Analysis of customer data
to better understand their
needs
Launch of new
Online-Shops
in core markets
29
New Online-Shops
to be launched in 2019
Key strategic initiatives
28 March 2019 Investor and Analyst Meeting 30
Internationalization
Increased investments in Eastern Europe
bull Expansion of brands through
targeted sales activities
bull Focus on selected Eastern
European markets with attractive
growth opportunities
bull Increased investments in Poland
Czech Republic Romania and
Slovakia
bull Foundation of subsidiary in
China for sales activities in Asia
Pacific region
28 March 2019 Investor and Analyst Meeting
Key strategic initiatives
31
Product and Brand Initiatives 2019
Anniversary Colour Edition
Product and Brand Initiatives 2019
28 March 2019 Investor and Analyst Meeting 33
bull Most comfortable floor wiper for
convenient in-between Cleaning
(highly relevant for consumer)
bull Refillable cartridge can be filled
with water and any chosen
branded floor cleaning liquid
bull Suitable for all kinds of floor
bull Good Classic Pico Spray (RRP
2799 euro)
bull Better Easy Spray XL (RRP
3999 euro)
bull Best Care amp Protect (fuumlr wooden
floors RRP 3999 euro6999 euro Set)
Product and Brand Initiatives 2019
28 March 2019 Investor and Analyst Meeting 34
bull Width suction nozzle 26cm
bull App 30min runtime
bull 360deg- usage
bull Lateral tank plug for quick emptying
bull Large tank opening for hygienic
cleaning
bull ClickSystem for versatile application
with handle
Aquanta Clilck RRP 5499euro
-romotion 3499euro
Availablility 01 012019
Aquanta RRP 3999
Promotion 2999
Dry amp Clean
RRP 5999 euro
promo 3999 euro
Click-System for versatile application
with all Leifheit Click-System handles Product and Brand Initiatives 2019
28 March 2019 Investor and Analyst Meeting 35
Product and Brand Initiatives 2019
28 March 2019 Investor and Analyst Meeting 36
Product and Brand Initiatives 2019
28 March 2019 Investor and Analyst Meeting 37
Product and Brand Initiatives 2019
28 March 2019 Investor and Analyst Meeting 38
28 March 2019 Investor and Analyst Meeting 39
Soehnle Scales Colour Editions 2019
Product and Brand Initiatives 2019
Personal scales Style
Sense Compact 200
Kitchen scales
Page Compact 300
Investor and Analyst Meeting
Product and Brand Initiatives 2019
28 March 2019 40
Expansion of blood
pressure monitors range
Systo Monitor 180
28 March 2019 Investor and Analyst Meeting 41
Zuschaltbare LED- Beleuchtung
(atmosphaumlrisch oder konstant)
Zwei geraumluscharme Beduftungsmodi
(10 Sek oder konstant)
Geeignet fuumlr Parfuumlm- und
aumltherische Oumlle
Product and Brand Initiatives 2019
Expansion of
Air treatment range
Bari Design
Aroma Diffuser
28 March 2019 Investor and Analyst Meeting 42
Product and Brand Initiatives 2019
Expansion of Soehnle
Connect Scales range
Shape Sense Connect
Forecast Financial Year 2019
2019 Leifheit targets turnover growth
of 3 to 4
Financial Forecast
28 March 2019 Investor and Analyst Meeting
Slowdown in growth due to increasing global and economic tensions
Economic slowdown in the EU despite good domestic demand
Retail trade growth in Germany weak
European consumers propensity to consume worsens
Group Turnover growth of about 3 to 4
Household Turnover growth of about 2 to 3
Wellbeing Turnover growth of about 11 to 12
Private Label Turnover growth of about 3 to 4
EBIT of around euro 9 m to euro 10
Free cash flow of about euro 35 m to euro 45 m
Economic
environment
2019
Forecast Group
development
2019
44
Long-standing
track record
For 60 years one of
the leading suppliers
of household products
in Europe
Excellent
product quality
High-quality innovative
products for cleaning
laundry care kitchen
and wellbeing with high
utility and functional
design
Non-cyclical
business
Leifheit products
used every day
Strong brands
Leifheit and
Soehnle
High awareness and
consumer confidence
Innovation
capability
Demand-oriented
product innovation
through systematic
innovation and market
introduction processes
Changing market
Digitalization
e-commerce and
convenience create
attractive growth
opportunities
International
sales network
Promotes market
penetration and further
internationalization
Finance
structure
Efficient cost
structure and solid
financial position
Shareholder-
oriented
dividend policy
Distribution of approx
75 of max (free cash
flow net income)
targeted surplus cash
for shareholders
Strong long-term
share price
performance
Since 2008 +450
and thus above SDAX
(+240)
Investment Highlights
28 March 2019 Investor and Analyst Meeting 45
Annex
Financial calendar and contact
Dates 2019
28 March 2019
Annual Financial Reports 2018
Analystlsquos meeting FrankfurtMain Germany
14 May 2019
Quarterly statement Q1
29 May 2019
Annual General Meeting FrankfurtMain Germany
13 August 2019
Financial report for the period ending 30 June 2019
12 November 2019
Quarterly statement Q3
Contact
Petra Dombrowsky
Corporate Communications Investor Relations
Phone +49 2604 977-218
Email irleifheitcom
wwwleifheit-groupcom
28 March 2019 Investor and Analyst Meeting
Annex
47
1 Adjusted by foreign currency results
-1
2014 2015 2016 2017 2018
Group turnover euro m 2207 2318 2371 2368 2342
Profitability
Gross margin 477 467 475 464 436
Cash flow
from operating activities
euro m
245
208
218
72
102
Free cash flow euro m 184 141 143 15 37
EBIT
EBIT adjusted1
euro m
euro m
215
164
217
192
221
218
188
203
131
128
EBIT margin 98 93 93 80 56
EBT euro m 198 202 206 177 119
Net result for the period euro m 141 143 145 129 84
ROCE 203 181 163 127 85
Long-term financial overview
Annex
28 March 2019 Investor and Analyst Meeting 48
1 Scrip issue in June 2017 2013 ndash 2016 adjusted
2 Not including repurchased treasury shares
311214 311215 311216 311217 311218
Employees No 1068 1074 1093 1137 1134
Balance sheet total2 euro m 2233 2379 2394 2249 2218
Equity euro m 948 1067 1046 985 1018
Equity ratio 425 449 437 438 459
Liquidity euro m 628 682 695 572 509
2014 2015 2016 2017 2018
Per Share1
Net result for the period2 euro 149 151 153 135 088
Free cash flow euro 194 148 151 016 039
Dividend
Special dividend
euro
euro
090
--
100
038
105
040
105
--
105
--
Investments euro m 62 71 78 78 66
Depreciation euro m 63 58 62 64 69
Long-term financial overview
Annex
28 March 2019 Investor and Analyst Meeting 49
2010
bull Takeover of the remaining shares of HerbyF
2012
bull Termination of the license agreement with Dr Oetker Bakeware
1984
bull IPO of Leifheit AG
1970
bull Annual production of carpet sweepers reaches 2 m units Leifheit becomes European market leader
1959
bull Foundation
1988
bull License agreement for Dr Oetker Bakeware
bull Acquisition of Spirella and Kleine Wolke (bathroom furnishings and -accessories)
1972
bull Takeover of Leifheit by ITT (US)
2010
bull Sale of the business unit lsquobathroomrsquo including the brands Spirella Kleine Wolke and Meusch
1970 1980 1990 2000 1960
1998
bull Takeover of 346 of the shares of BirambeauF
1995
bull Start of the new production plant in BlatnaacuteCZ
2010
2008
bull Takeover of 60 of HerbyF
2001
bull Takeover of Soehnle Group
bull 2006
bull Takeover of the remaining shares of BirambeauF
2020 0
2015
bull Strategy ldquoLeifheit 2020rdquo
2017
bull Capital increase from company funds
Leifheit ndash 60 years of passion
for housework
Annex
28 March 2019 Investor and Analyst Meeting 50
1003
826
491
823
733
505 504
352
4763
303
Shareholder structure March 2018
Non free float shareholders1 232
Free float12 768
1 Definition of German stock exchange for indices
2 Including shareholdings of the Management Board
bull MKV Verwaltungs GmbH Gruumlnwald (GER)
1003
bull Joachim Loh Haiger (GER)
826
bull Leifheit AG Nassau (GER) treasury shares
491
bull Alantra EQMC Asset Management SGIIC
SA Madrid (ES) 823
bull DBAY Advisors Limited Douglas (IM)
733
bull MainFirst SICAV Senningerberg (LUX)
504
bull Teslin Capital Management BVGerlin NV
Maarsbergen (NL) 505
bull Blackmoor Ownership Holdings Master
Limited London (UK) 352
bull Share ownership under reporting threshold
4763
Significant free float and international
investors
Annex
28 March 2019 Investor and Analyst Meeting 51
Aktiengesellschaft
Postfach 11 65
D-56377 Nassau
La LoupeF (Herby) bull About 80 employees
bull Manufacturing of wall and tower dryers
ParisF (LeifheitBirambeau) bull About 80 employees
bull Marketing sales and administration
BlatnaacuteCZ (Leifheit) bull About 450 employees
bull Manufacturing of tower dryers wall dryers and floor wipers
bull Logistic center Eastern Europe
ZuzenhausenD (Leifheit) bull About 110 employees
bull Logistics center
NassauD (LeifheitSoehnle) bull About 320 employees
bull Marketing sales development quality assurance central administration
bull Manufacturing of rotary dryers vacuum jugs roll holders and floor wipers
Head office and branches Sales region
28 March 2019 Investor and Analyst Meeting 10
Operating in more than 80 countries
with 15 own branches
Introduction to Leifheit
Financial Figures
FY 2018
Turnaround
in Wellbeing segment
Significant sales growth
in Eastern Europe
New Pan-European
pricing framework
Solid E-Commerce
growth
Successful launch of
new products
Cleaning category grown
significantly
Successful implementation
of strategic projects
Highlights Financial Year 2018
28 March 2019 Investor and Analyst Meeting 12
At a glance
Highlights Financial Year 2018
28 March 2019 Investor and Analyst Meeting
2017 2018 ∆
Group Turnover euro m 2368 2342 -11
Gross margin 464 436 -28 PP
Foreign currency results euro m -15 03 gt100
EBIT euro m 188 131 -307
EBIT margin 80 56 -24 PP
Earnings before taxes (EBT) euro m 177 119 -327
Net result for the period euro m 129 84 -347
ROCE 127 85 -42 PP
13
bull Gross profit impacted by foreign currency effects price increases for materials
mix effects and lower contribution margins due to decreased turnover
bull EBIT also affected by expenses for changes to the Board of Management
969
1029
278
92
976 1007
289
70
0
20
40
60
80
100
120
Germany CentralEurope
EasternEurope
Rest of theWorld
2017
2018417
430
123 30
Germany
Central Europe
Eastern Europe
Rest of theworld
Strong domestic market
and growth in Eastern Europe
Financial Figures FY 2018
bull 2018 financial year fell short of expectations
bull Significant growth achieved in Eastern Europe
bull Household and Private Label segments
slightly declining
bull Turnover growth in Wellbeing
Group turnover by region
FY 2017 vs FY 2018 in euro m
Group turnover by region
FY 2018
28 March 2019 Investor and Analyst Meeting 14
+9
Eastern Europe
Czech Rep Poland
+4
- 3
Harmonized ldquogo-to-marketrdquo strategy drives
substantial growth in Eastern Europe
Financial Figures FY 2018
28 March 2019 Investor and Analyst Meeting
Turnover EE region and selected markets
2015 - 2018 in euro m
Growth
2017 to 2018
EE
0
5
10
15
20
25
30
2015 2016 2017 2018
RO
EE
CZ
EE PL
EE
CZ
PL
EE
CZ
PL
EE
CZ
PL
RO RO RO
+50
Romania
15
1 Czech Republic turnover 2017 includes contract manufacturing for third parties at our Czech production site
which expired as planned
497
325
145
33
GermanyCentral EuropeEastern EuropeRest of the World
Highest turnover segment
of the Group
Significantly higher turnover
in the product category
cleaning
Earnings affected ao by
currency effects and higher
material prices
Household positive development of cleaning
cannot compensate decline in laundry care
Financial Figures FY 2018
28 March 2019 Investor and Analyst Meeting
2017 2018 ∆
Turnover euro m 1829 1804 -14
Gross profit euro m 887 828 -67
Segment-
EBIT euro m 133 102 -233
Results Household segment
2018 compared to 2017
16
Turnover Household
2018 by region
Turnaround due to
turnover growth
by 12
Decline in EBIT due to
currency effects and one-
time higher expenses for the
Soehnle app
Strong growth recorded
in Germany and
Eastern Europe
Wellbeing ndash new Soehnle
assortement as growth drivers
Financial Figures FY 2018
28 March 2019 Investor and Analyst Meeting
399
501
53 47
GermanyCentral EuropeEastern EuropeRest of the World
2017 2018 ∆
Turnover euro m 196 199 +12
Gross profit euro m 98 86 -124
Segment
EBIT euro m 22 -03 -lt100
Results Wellbeing segment
2018 compared to 2017
17
Turnover Wellbeing
2018 by region
Continued weakness of
individual trading partners
and protests in France
EBIT at stable level Triple-digit percentage
growth in Eastern Europe
Private Label ndash
Focus on international accounts
Financial Figures FY 2018
28 March 2019 Investor and Analyst Meeting
2017 2018 ∆
Turnover euro m 343 339 -10
Gross profit euro m 114 107 -60
Segment
EBIT euro m 33 32 -31
Results Private Label segment
2018 compared to 2017
18
Turnover Private Label
2018 by region
947
47 06
Central Europe
Eastern Europe
Rest of world
1 Sum of cash flow from operating activities and investment activities adjusted for financial assets
Free Cash Flow improved but still too
much impacted by working capital
Financial Figures FY 2018
28 March 2019 Investor and Analyst Meeting
in euro m 2017 2018 ∆
Cash flow from operating activities 72 102 30
Cash flow from investment activities -107 225 332
Cash flow from financing activities -138 -100 38
Change in cash and cash equivalents -173 227 400
Cash and Cash equivalents at the end of reporting period 282 509 227
Free cash flow1 15 37 22
in euro m 31122017 31122018 ∆
Cash and Cash equivalents at the end of reporting period 282 509 805
Current financial assets 290 - gt -100
Group liquidity 572 509 -110
Financial liabilities - - -
572 509 -110
19
Investments and continuous
improvement of the product portfolio
Investments 2018
bull 63 euro m (2017 67 euro m) in
fixed assets mainly in tools
and equipment
bull euro 03 m (2017 euro 11 m) in
intangible assets (mainly
softwareproduct and
customer-oriented systems)
bull Investment rate 36
(2017 45 )
28 March 2019 Investor and Analyst Meeting
Financial Figures FY 2018
Investments vs depreciation
in euro m
62
71 78 78
66 63 58
62 64 69
0
2
4
6
8
10
2014 2015 2016 2017 2018
Investments Depreciation
20
Solid finance structure of the Group
28 March 2019 Investor and Analyst Meeting
Financial Figures FY 2018
99 102
70 65
56 55
0
50
100
150
200
250
2017 2018
Liabilities
Other provisionsand liabilities
Pension reserves
Equity
Balance sheet ratios
in Mio euro
57 57
11 10
56 58
44 46
57 51
0
50
100
150
200
250
2017 2018
Assets
Cash andfinancial assets
Inventories
Receivables andother currentassets
Other non-currentassets
Non-currentassets
225 225 222 222
21
Continuous strong capital structure
and financial flexibility
Financial Figures FY 2018
28 March 2019 Investor and Analyst Meeting
Equity-ratio
31 December in euro m
Cash cash equivalents and short-term
financial assets 31 December in euro m
948
1067 1046
985 1018
425
449 437 438
459
20
25
30
35
40
45
50
70
80
90
100
110
120
2014 2015 2016 2017 2018
Equity Equity ratio
628 682 695 572
509
0
10
20
30
40
50
60
70
2014 2015 2016 2017 2018
22
930 920
48 56
159 158
0
200
400
600
800
1000
1200
2017 2018
PrivateLabel
Wellbeing
Household
Employees by segment
31 December 2018
Employees
By Region 31 December 2018
Number of employees on stable level
Financial Figures FY 2018
28 March 2019 Investor and Analyst Meeting
370
414
143
73
Germany
Czech Republic
France
Other Countries
23
1137 1134
Development Leifheit share
Financial Figures FY 2018
0
200
400
600
800
1000
1200
2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019
Schlusskurs Leifheit Aktie Schlusskurs SDAX
10-year performance of Leifheit share price compared to SDAX in (indexed to 100)
28 March 2019 Investor and Analyst Meeting
Leifheit share price performance Jan 2018 ndash March 2019 compared to SDAX in (indexed to 100
0
20
40
60
80
100
120
Jan Feb Mrz Apr Mai Jun Jul Jul Aug Sep Okt Nov Dez Jan Feb
Schlusskurs Leifheit Aktie Schlusskurs SDAX
24
-1
2018 105 euro1
Long-term dividend development
Dividend per share in euro
1 Proposal to the Annual General Meeting
2 Based on the particular closing price at year-end
Committed to shareholder returns -
105 euro dividend proposed to the AGM
Financial Figures FY 2018
28 March 2019 Investor and Analyst Meeting
000
050
100
150
1984
1985
1986
1987
1988
1989
1990
1991
1992
1993
1994
1995
1996
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
2015
2016
2017
2018
Bonusspecial dividend Dividend
2018 59
2017 38
2016 51
2015 56
2014 39
2013 53
2012 52
2011 63
Dividend yield 2
25
Key strategic initiatives 2019
Digitalization and
Connectivity
High demand for
battery-powered devices
Connectivity of products
and services
E-Commerce
High growth rates
for household
goods amp appliances
(20162017 +265)
Convenience
Demand-oriented product
innovation through systematic
innovation and market
introduction processes
Demographic change
More private households
rising proportion of older
population amp higher quality
orientation among young
households
Health
Demand for well-being and
healthcare products
due to growing health
awareness
Environment
Durable high
quality products
Trends and market environment
offer attractive growth opportunities
Key strategic initiatives
28 March 2019 Investor and Analyst Meeting 27
Interlock Online and
Offline sales
channels establish
Pan-European
E-Commerce team
launch own
web shop
Digitalization
Drive consumer-
oriented product
innovations and
renewal of existing
portfolio
Innovation
International
geographic
expansion
Brand building
activities
especially
in Eastern Europe
Internationalization
Increased efficiency
and speed from
processes and IT
along the entire
value chain
Efficiency
Strengthening strategy to consistently
address growth themes
Key strategic initiatives
28 March 2019 Investor and Analyst Meeting 28
Expansion of e-commerce activities
through European platform
Key strategic initiatives
28 March 2019 Investor and Analyst Meeting
Interlocking of
onlineoffline
sales channels
Create best in class
consumer communication
and service
Analysis of customer data
to better understand their
needs
Launch of new
Online-Shops
in core markets
29
New Online-Shops
to be launched in 2019
Key strategic initiatives
28 March 2019 Investor and Analyst Meeting 30
Internationalization
Increased investments in Eastern Europe
bull Expansion of brands through
targeted sales activities
bull Focus on selected Eastern
European markets with attractive
growth opportunities
bull Increased investments in Poland
Czech Republic Romania and
Slovakia
bull Foundation of subsidiary in
China for sales activities in Asia
Pacific region
28 March 2019 Investor and Analyst Meeting
Key strategic initiatives
31
Product and Brand Initiatives 2019
Anniversary Colour Edition
Product and Brand Initiatives 2019
28 March 2019 Investor and Analyst Meeting 33
bull Most comfortable floor wiper for
convenient in-between Cleaning
(highly relevant for consumer)
bull Refillable cartridge can be filled
with water and any chosen
branded floor cleaning liquid
bull Suitable for all kinds of floor
bull Good Classic Pico Spray (RRP
2799 euro)
bull Better Easy Spray XL (RRP
3999 euro)
bull Best Care amp Protect (fuumlr wooden
floors RRP 3999 euro6999 euro Set)
Product and Brand Initiatives 2019
28 March 2019 Investor and Analyst Meeting 34
bull Width suction nozzle 26cm
bull App 30min runtime
bull 360deg- usage
bull Lateral tank plug for quick emptying
bull Large tank opening for hygienic
cleaning
bull ClickSystem for versatile application
with handle
Aquanta Clilck RRP 5499euro
-romotion 3499euro
Availablility 01 012019
Aquanta RRP 3999
Promotion 2999
Dry amp Clean
RRP 5999 euro
promo 3999 euro
Click-System for versatile application
with all Leifheit Click-System handles Product and Brand Initiatives 2019
28 March 2019 Investor and Analyst Meeting 35
Product and Brand Initiatives 2019
28 March 2019 Investor and Analyst Meeting 36
Product and Brand Initiatives 2019
28 March 2019 Investor and Analyst Meeting 37
Product and Brand Initiatives 2019
28 March 2019 Investor and Analyst Meeting 38
28 March 2019 Investor and Analyst Meeting 39
Soehnle Scales Colour Editions 2019
Product and Brand Initiatives 2019
Personal scales Style
Sense Compact 200
Kitchen scales
Page Compact 300
Investor and Analyst Meeting
Product and Brand Initiatives 2019
28 March 2019 40
Expansion of blood
pressure monitors range
Systo Monitor 180
28 March 2019 Investor and Analyst Meeting 41
Zuschaltbare LED- Beleuchtung
(atmosphaumlrisch oder konstant)
Zwei geraumluscharme Beduftungsmodi
(10 Sek oder konstant)
Geeignet fuumlr Parfuumlm- und
aumltherische Oumlle
Product and Brand Initiatives 2019
Expansion of
Air treatment range
Bari Design
Aroma Diffuser
28 March 2019 Investor and Analyst Meeting 42
Product and Brand Initiatives 2019
Expansion of Soehnle
Connect Scales range
Shape Sense Connect
Forecast Financial Year 2019
2019 Leifheit targets turnover growth
of 3 to 4
Financial Forecast
28 March 2019 Investor and Analyst Meeting
Slowdown in growth due to increasing global and economic tensions
Economic slowdown in the EU despite good domestic demand
Retail trade growth in Germany weak
European consumers propensity to consume worsens
Group Turnover growth of about 3 to 4
Household Turnover growth of about 2 to 3
Wellbeing Turnover growth of about 11 to 12
Private Label Turnover growth of about 3 to 4
EBIT of around euro 9 m to euro 10
Free cash flow of about euro 35 m to euro 45 m
Economic
environment
2019
Forecast Group
development
2019
44
Long-standing
track record
For 60 years one of
the leading suppliers
of household products
in Europe
Excellent
product quality
High-quality innovative
products for cleaning
laundry care kitchen
and wellbeing with high
utility and functional
design
Non-cyclical
business
Leifheit products
used every day
Strong brands
Leifheit and
Soehnle
High awareness and
consumer confidence
Innovation
capability
Demand-oriented
product innovation
through systematic
innovation and market
introduction processes
Changing market
Digitalization
e-commerce and
convenience create
attractive growth
opportunities
International
sales network
Promotes market
penetration and further
internationalization
Finance
structure
Efficient cost
structure and solid
financial position
Shareholder-
oriented
dividend policy
Distribution of approx
75 of max (free cash
flow net income)
targeted surplus cash
for shareholders
Strong long-term
share price
performance
Since 2008 +450
and thus above SDAX
(+240)
Investment Highlights
28 March 2019 Investor and Analyst Meeting 45
Annex
Financial calendar and contact
Dates 2019
28 March 2019
Annual Financial Reports 2018
Analystlsquos meeting FrankfurtMain Germany
14 May 2019
Quarterly statement Q1
29 May 2019
Annual General Meeting FrankfurtMain Germany
13 August 2019
Financial report for the period ending 30 June 2019
12 November 2019
Quarterly statement Q3
Contact
Petra Dombrowsky
Corporate Communications Investor Relations
Phone +49 2604 977-218
Email irleifheitcom
wwwleifheit-groupcom
28 March 2019 Investor and Analyst Meeting
Annex
47
1 Adjusted by foreign currency results
-1
2014 2015 2016 2017 2018
Group turnover euro m 2207 2318 2371 2368 2342
Profitability
Gross margin 477 467 475 464 436
Cash flow
from operating activities
euro m
245
208
218
72
102
Free cash flow euro m 184 141 143 15 37
EBIT
EBIT adjusted1
euro m
euro m
215
164
217
192
221
218
188
203
131
128
EBIT margin 98 93 93 80 56
EBT euro m 198 202 206 177 119
Net result for the period euro m 141 143 145 129 84
ROCE 203 181 163 127 85
Long-term financial overview
Annex
28 March 2019 Investor and Analyst Meeting 48
1 Scrip issue in June 2017 2013 ndash 2016 adjusted
2 Not including repurchased treasury shares
311214 311215 311216 311217 311218
Employees No 1068 1074 1093 1137 1134
Balance sheet total2 euro m 2233 2379 2394 2249 2218
Equity euro m 948 1067 1046 985 1018
Equity ratio 425 449 437 438 459
Liquidity euro m 628 682 695 572 509
2014 2015 2016 2017 2018
Per Share1
Net result for the period2 euro 149 151 153 135 088
Free cash flow euro 194 148 151 016 039
Dividend
Special dividend
euro
euro
090
--
100
038
105
040
105
--
105
--
Investments euro m 62 71 78 78 66
Depreciation euro m 63 58 62 64 69
Long-term financial overview
Annex
28 March 2019 Investor and Analyst Meeting 49
2010
bull Takeover of the remaining shares of HerbyF
2012
bull Termination of the license agreement with Dr Oetker Bakeware
1984
bull IPO of Leifheit AG
1970
bull Annual production of carpet sweepers reaches 2 m units Leifheit becomes European market leader
1959
bull Foundation
1988
bull License agreement for Dr Oetker Bakeware
bull Acquisition of Spirella and Kleine Wolke (bathroom furnishings and -accessories)
1972
bull Takeover of Leifheit by ITT (US)
2010
bull Sale of the business unit lsquobathroomrsquo including the brands Spirella Kleine Wolke and Meusch
1970 1980 1990 2000 1960
1998
bull Takeover of 346 of the shares of BirambeauF
1995
bull Start of the new production plant in BlatnaacuteCZ
2010
2008
bull Takeover of 60 of HerbyF
2001
bull Takeover of Soehnle Group
bull 2006
bull Takeover of the remaining shares of BirambeauF
2020 0
2015
bull Strategy ldquoLeifheit 2020rdquo
2017
bull Capital increase from company funds
Leifheit ndash 60 years of passion
for housework
Annex
28 March 2019 Investor and Analyst Meeting 50
1003
826
491
823
733
505 504
352
4763
303
Shareholder structure March 2018
Non free float shareholders1 232
Free float12 768
1 Definition of German stock exchange for indices
2 Including shareholdings of the Management Board
bull MKV Verwaltungs GmbH Gruumlnwald (GER)
1003
bull Joachim Loh Haiger (GER)
826
bull Leifheit AG Nassau (GER) treasury shares
491
bull Alantra EQMC Asset Management SGIIC
SA Madrid (ES) 823
bull DBAY Advisors Limited Douglas (IM)
733
bull MainFirst SICAV Senningerberg (LUX)
504
bull Teslin Capital Management BVGerlin NV
Maarsbergen (NL) 505
bull Blackmoor Ownership Holdings Master
Limited London (UK) 352
bull Share ownership under reporting threshold
4763
Significant free float and international
investors
Annex
28 March 2019 Investor and Analyst Meeting 51
Aktiengesellschaft
Postfach 11 65
D-56377 Nassau
Financial Figures
FY 2018
Turnaround
in Wellbeing segment
Significant sales growth
in Eastern Europe
New Pan-European
pricing framework
Solid E-Commerce
growth
Successful launch of
new products
Cleaning category grown
significantly
Successful implementation
of strategic projects
Highlights Financial Year 2018
28 March 2019 Investor and Analyst Meeting 12
At a glance
Highlights Financial Year 2018
28 March 2019 Investor and Analyst Meeting
2017 2018 ∆
Group Turnover euro m 2368 2342 -11
Gross margin 464 436 -28 PP
Foreign currency results euro m -15 03 gt100
EBIT euro m 188 131 -307
EBIT margin 80 56 -24 PP
Earnings before taxes (EBT) euro m 177 119 -327
Net result for the period euro m 129 84 -347
ROCE 127 85 -42 PP
13
bull Gross profit impacted by foreign currency effects price increases for materials
mix effects and lower contribution margins due to decreased turnover
bull EBIT also affected by expenses for changes to the Board of Management
969
1029
278
92
976 1007
289
70
0
20
40
60
80
100
120
Germany CentralEurope
EasternEurope
Rest of theWorld
2017
2018417
430
123 30
Germany
Central Europe
Eastern Europe
Rest of theworld
Strong domestic market
and growth in Eastern Europe
Financial Figures FY 2018
bull 2018 financial year fell short of expectations
bull Significant growth achieved in Eastern Europe
bull Household and Private Label segments
slightly declining
bull Turnover growth in Wellbeing
Group turnover by region
FY 2017 vs FY 2018 in euro m
Group turnover by region
FY 2018
28 March 2019 Investor and Analyst Meeting 14
+9
Eastern Europe
Czech Rep Poland
+4
- 3
Harmonized ldquogo-to-marketrdquo strategy drives
substantial growth in Eastern Europe
Financial Figures FY 2018
28 March 2019 Investor and Analyst Meeting
Turnover EE region and selected markets
2015 - 2018 in euro m
Growth
2017 to 2018
EE
0
5
10
15
20
25
30
2015 2016 2017 2018
RO
EE
CZ
EE PL
EE
CZ
PL
EE
CZ
PL
EE
CZ
PL
RO RO RO
+50
Romania
15
1 Czech Republic turnover 2017 includes contract manufacturing for third parties at our Czech production site
which expired as planned
497
325
145
33
GermanyCentral EuropeEastern EuropeRest of the World
Highest turnover segment
of the Group
Significantly higher turnover
in the product category
cleaning
Earnings affected ao by
currency effects and higher
material prices
Household positive development of cleaning
cannot compensate decline in laundry care
Financial Figures FY 2018
28 March 2019 Investor and Analyst Meeting
2017 2018 ∆
Turnover euro m 1829 1804 -14
Gross profit euro m 887 828 -67
Segment-
EBIT euro m 133 102 -233
Results Household segment
2018 compared to 2017
16
Turnover Household
2018 by region
Turnaround due to
turnover growth
by 12
Decline in EBIT due to
currency effects and one-
time higher expenses for the
Soehnle app
Strong growth recorded
in Germany and
Eastern Europe
Wellbeing ndash new Soehnle
assortement as growth drivers
Financial Figures FY 2018
28 March 2019 Investor and Analyst Meeting
399
501
53 47
GermanyCentral EuropeEastern EuropeRest of the World
2017 2018 ∆
Turnover euro m 196 199 +12
Gross profit euro m 98 86 -124
Segment
EBIT euro m 22 -03 -lt100
Results Wellbeing segment
2018 compared to 2017
17
Turnover Wellbeing
2018 by region
Continued weakness of
individual trading partners
and protests in France
EBIT at stable level Triple-digit percentage
growth in Eastern Europe
Private Label ndash
Focus on international accounts
Financial Figures FY 2018
28 March 2019 Investor and Analyst Meeting
2017 2018 ∆
Turnover euro m 343 339 -10
Gross profit euro m 114 107 -60
Segment
EBIT euro m 33 32 -31
Results Private Label segment
2018 compared to 2017
18
Turnover Private Label
2018 by region
947
47 06
Central Europe
Eastern Europe
Rest of world
1 Sum of cash flow from operating activities and investment activities adjusted for financial assets
Free Cash Flow improved but still too
much impacted by working capital
Financial Figures FY 2018
28 March 2019 Investor and Analyst Meeting
in euro m 2017 2018 ∆
Cash flow from operating activities 72 102 30
Cash flow from investment activities -107 225 332
Cash flow from financing activities -138 -100 38
Change in cash and cash equivalents -173 227 400
Cash and Cash equivalents at the end of reporting period 282 509 227
Free cash flow1 15 37 22
in euro m 31122017 31122018 ∆
Cash and Cash equivalents at the end of reporting period 282 509 805
Current financial assets 290 - gt -100
Group liquidity 572 509 -110
Financial liabilities - - -
572 509 -110
19
Investments and continuous
improvement of the product portfolio
Investments 2018
bull 63 euro m (2017 67 euro m) in
fixed assets mainly in tools
and equipment
bull euro 03 m (2017 euro 11 m) in
intangible assets (mainly
softwareproduct and
customer-oriented systems)
bull Investment rate 36
(2017 45 )
28 March 2019 Investor and Analyst Meeting
Financial Figures FY 2018
Investments vs depreciation
in euro m
62
71 78 78
66 63 58
62 64 69
0
2
4
6
8
10
2014 2015 2016 2017 2018
Investments Depreciation
20
Solid finance structure of the Group
28 March 2019 Investor and Analyst Meeting
Financial Figures FY 2018
99 102
70 65
56 55
0
50
100
150
200
250
2017 2018
Liabilities
Other provisionsand liabilities
Pension reserves
Equity
Balance sheet ratios
in Mio euro
57 57
11 10
56 58
44 46
57 51
0
50
100
150
200
250
2017 2018
Assets
Cash andfinancial assets
Inventories
Receivables andother currentassets
Other non-currentassets
Non-currentassets
225 225 222 222
21
Continuous strong capital structure
and financial flexibility
Financial Figures FY 2018
28 March 2019 Investor and Analyst Meeting
Equity-ratio
31 December in euro m
Cash cash equivalents and short-term
financial assets 31 December in euro m
948
1067 1046
985 1018
425
449 437 438
459
20
25
30
35
40
45
50
70
80
90
100
110
120
2014 2015 2016 2017 2018
Equity Equity ratio
628 682 695 572
509
0
10
20
30
40
50
60
70
2014 2015 2016 2017 2018
22
930 920
48 56
159 158
0
200
400
600
800
1000
1200
2017 2018
PrivateLabel
Wellbeing
Household
Employees by segment
31 December 2018
Employees
By Region 31 December 2018
Number of employees on stable level
Financial Figures FY 2018
28 March 2019 Investor and Analyst Meeting
370
414
143
73
Germany
Czech Republic
France
Other Countries
23
1137 1134
Development Leifheit share
Financial Figures FY 2018
0
200
400
600
800
1000
1200
2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019
Schlusskurs Leifheit Aktie Schlusskurs SDAX
10-year performance of Leifheit share price compared to SDAX in (indexed to 100)
28 March 2019 Investor and Analyst Meeting
Leifheit share price performance Jan 2018 ndash March 2019 compared to SDAX in (indexed to 100
0
20
40
60
80
100
120
Jan Feb Mrz Apr Mai Jun Jul Jul Aug Sep Okt Nov Dez Jan Feb
Schlusskurs Leifheit Aktie Schlusskurs SDAX
24
-1
2018 105 euro1
Long-term dividend development
Dividend per share in euro
1 Proposal to the Annual General Meeting
2 Based on the particular closing price at year-end
Committed to shareholder returns -
105 euro dividend proposed to the AGM
Financial Figures FY 2018
28 March 2019 Investor and Analyst Meeting
000
050
100
150
1984
1985
1986
1987
1988
1989
1990
1991
1992
1993
1994
1995
1996
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
2015
2016
2017
2018
Bonusspecial dividend Dividend
2018 59
2017 38
2016 51
2015 56
2014 39
2013 53
2012 52
2011 63
Dividend yield 2
25
Key strategic initiatives 2019
Digitalization and
Connectivity
High demand for
battery-powered devices
Connectivity of products
and services
E-Commerce
High growth rates
for household
goods amp appliances
(20162017 +265)
Convenience
Demand-oriented product
innovation through systematic
innovation and market
introduction processes
Demographic change
More private households
rising proportion of older
population amp higher quality
orientation among young
households
Health
Demand for well-being and
healthcare products
due to growing health
awareness
Environment
Durable high
quality products
Trends and market environment
offer attractive growth opportunities
Key strategic initiatives
28 March 2019 Investor and Analyst Meeting 27
Interlock Online and
Offline sales
channels establish
Pan-European
E-Commerce team
launch own
web shop
Digitalization
Drive consumer-
oriented product
innovations and
renewal of existing
portfolio
Innovation
International
geographic
expansion
Brand building
activities
especially
in Eastern Europe
Internationalization
Increased efficiency
and speed from
processes and IT
along the entire
value chain
Efficiency
Strengthening strategy to consistently
address growth themes
Key strategic initiatives
28 March 2019 Investor and Analyst Meeting 28
Expansion of e-commerce activities
through European platform
Key strategic initiatives
28 March 2019 Investor and Analyst Meeting
Interlocking of
onlineoffline
sales channels
Create best in class
consumer communication
and service
Analysis of customer data
to better understand their
needs
Launch of new
Online-Shops
in core markets
29
New Online-Shops
to be launched in 2019
Key strategic initiatives
28 March 2019 Investor and Analyst Meeting 30
Internationalization
Increased investments in Eastern Europe
bull Expansion of brands through
targeted sales activities
bull Focus on selected Eastern
European markets with attractive
growth opportunities
bull Increased investments in Poland
Czech Republic Romania and
Slovakia
bull Foundation of subsidiary in
China for sales activities in Asia
Pacific region
28 March 2019 Investor and Analyst Meeting
Key strategic initiatives
31
Product and Brand Initiatives 2019
Anniversary Colour Edition
Product and Brand Initiatives 2019
28 March 2019 Investor and Analyst Meeting 33
bull Most comfortable floor wiper for
convenient in-between Cleaning
(highly relevant for consumer)
bull Refillable cartridge can be filled
with water and any chosen
branded floor cleaning liquid
bull Suitable for all kinds of floor
bull Good Classic Pico Spray (RRP
2799 euro)
bull Better Easy Spray XL (RRP
3999 euro)
bull Best Care amp Protect (fuumlr wooden
floors RRP 3999 euro6999 euro Set)
Product and Brand Initiatives 2019
28 March 2019 Investor and Analyst Meeting 34
bull Width suction nozzle 26cm
bull App 30min runtime
bull 360deg- usage
bull Lateral tank plug for quick emptying
bull Large tank opening for hygienic
cleaning
bull ClickSystem for versatile application
with handle
Aquanta Clilck RRP 5499euro
-romotion 3499euro
Availablility 01 012019
Aquanta RRP 3999
Promotion 2999
Dry amp Clean
RRP 5999 euro
promo 3999 euro
Click-System for versatile application
with all Leifheit Click-System handles Product and Brand Initiatives 2019
28 March 2019 Investor and Analyst Meeting 35
Product and Brand Initiatives 2019
28 March 2019 Investor and Analyst Meeting 36
Product and Brand Initiatives 2019
28 March 2019 Investor and Analyst Meeting 37
Product and Brand Initiatives 2019
28 March 2019 Investor and Analyst Meeting 38
28 March 2019 Investor and Analyst Meeting 39
Soehnle Scales Colour Editions 2019
Product and Brand Initiatives 2019
Personal scales Style
Sense Compact 200
Kitchen scales
Page Compact 300
Investor and Analyst Meeting
Product and Brand Initiatives 2019
28 March 2019 40
Expansion of blood
pressure monitors range
Systo Monitor 180
28 March 2019 Investor and Analyst Meeting 41
Zuschaltbare LED- Beleuchtung
(atmosphaumlrisch oder konstant)
Zwei geraumluscharme Beduftungsmodi
(10 Sek oder konstant)
Geeignet fuumlr Parfuumlm- und
aumltherische Oumlle
Product and Brand Initiatives 2019
Expansion of
Air treatment range
Bari Design
Aroma Diffuser
28 March 2019 Investor and Analyst Meeting 42
Product and Brand Initiatives 2019
Expansion of Soehnle
Connect Scales range
Shape Sense Connect
Forecast Financial Year 2019
2019 Leifheit targets turnover growth
of 3 to 4
Financial Forecast
28 March 2019 Investor and Analyst Meeting
Slowdown in growth due to increasing global and economic tensions
Economic slowdown in the EU despite good domestic demand
Retail trade growth in Germany weak
European consumers propensity to consume worsens
Group Turnover growth of about 3 to 4
Household Turnover growth of about 2 to 3
Wellbeing Turnover growth of about 11 to 12
Private Label Turnover growth of about 3 to 4
EBIT of around euro 9 m to euro 10
Free cash flow of about euro 35 m to euro 45 m
Economic
environment
2019
Forecast Group
development
2019
44
Long-standing
track record
For 60 years one of
the leading suppliers
of household products
in Europe
Excellent
product quality
High-quality innovative
products for cleaning
laundry care kitchen
and wellbeing with high
utility and functional
design
Non-cyclical
business
Leifheit products
used every day
Strong brands
Leifheit and
Soehnle
High awareness and
consumer confidence
Innovation
capability
Demand-oriented
product innovation
through systematic
innovation and market
introduction processes
Changing market
Digitalization
e-commerce and
convenience create
attractive growth
opportunities
International
sales network
Promotes market
penetration and further
internationalization
Finance
structure
Efficient cost
structure and solid
financial position
Shareholder-
oriented
dividend policy
Distribution of approx
75 of max (free cash
flow net income)
targeted surplus cash
for shareholders
Strong long-term
share price
performance
Since 2008 +450
and thus above SDAX
(+240)
Investment Highlights
28 March 2019 Investor and Analyst Meeting 45
Annex
Financial calendar and contact
Dates 2019
28 March 2019
Annual Financial Reports 2018
Analystlsquos meeting FrankfurtMain Germany
14 May 2019
Quarterly statement Q1
29 May 2019
Annual General Meeting FrankfurtMain Germany
13 August 2019
Financial report for the period ending 30 June 2019
12 November 2019
Quarterly statement Q3
Contact
Petra Dombrowsky
Corporate Communications Investor Relations
Phone +49 2604 977-218
Email irleifheitcom
wwwleifheit-groupcom
28 March 2019 Investor and Analyst Meeting
Annex
47
1 Adjusted by foreign currency results
-1
2014 2015 2016 2017 2018
Group turnover euro m 2207 2318 2371 2368 2342
Profitability
Gross margin 477 467 475 464 436
Cash flow
from operating activities
euro m
245
208
218
72
102
Free cash flow euro m 184 141 143 15 37
EBIT
EBIT adjusted1
euro m
euro m
215
164
217
192
221
218
188
203
131
128
EBIT margin 98 93 93 80 56
EBT euro m 198 202 206 177 119
Net result for the period euro m 141 143 145 129 84
ROCE 203 181 163 127 85
Long-term financial overview
Annex
28 March 2019 Investor and Analyst Meeting 48
1 Scrip issue in June 2017 2013 ndash 2016 adjusted
2 Not including repurchased treasury shares
311214 311215 311216 311217 311218
Employees No 1068 1074 1093 1137 1134
Balance sheet total2 euro m 2233 2379 2394 2249 2218
Equity euro m 948 1067 1046 985 1018
Equity ratio 425 449 437 438 459
Liquidity euro m 628 682 695 572 509
2014 2015 2016 2017 2018
Per Share1
Net result for the period2 euro 149 151 153 135 088
Free cash flow euro 194 148 151 016 039
Dividend
Special dividend
euro
euro
090
--
100
038
105
040
105
--
105
--
Investments euro m 62 71 78 78 66
Depreciation euro m 63 58 62 64 69
Long-term financial overview
Annex
28 March 2019 Investor and Analyst Meeting 49
2010
bull Takeover of the remaining shares of HerbyF
2012
bull Termination of the license agreement with Dr Oetker Bakeware
1984
bull IPO of Leifheit AG
1970
bull Annual production of carpet sweepers reaches 2 m units Leifheit becomes European market leader
1959
bull Foundation
1988
bull License agreement for Dr Oetker Bakeware
bull Acquisition of Spirella and Kleine Wolke (bathroom furnishings and -accessories)
1972
bull Takeover of Leifheit by ITT (US)
2010
bull Sale of the business unit lsquobathroomrsquo including the brands Spirella Kleine Wolke and Meusch
1970 1980 1990 2000 1960
1998
bull Takeover of 346 of the shares of BirambeauF
1995
bull Start of the new production plant in BlatnaacuteCZ
2010
2008
bull Takeover of 60 of HerbyF
2001
bull Takeover of Soehnle Group
bull 2006
bull Takeover of the remaining shares of BirambeauF
2020 0
2015
bull Strategy ldquoLeifheit 2020rdquo
2017
bull Capital increase from company funds
Leifheit ndash 60 years of passion
for housework
Annex
28 March 2019 Investor and Analyst Meeting 50
1003
826
491
823
733
505 504
352
4763
303
Shareholder structure March 2018
Non free float shareholders1 232
Free float12 768
1 Definition of German stock exchange for indices
2 Including shareholdings of the Management Board
bull MKV Verwaltungs GmbH Gruumlnwald (GER)
1003
bull Joachim Loh Haiger (GER)
826
bull Leifheit AG Nassau (GER) treasury shares
491
bull Alantra EQMC Asset Management SGIIC
SA Madrid (ES) 823
bull DBAY Advisors Limited Douglas (IM)
733
bull MainFirst SICAV Senningerberg (LUX)
504
bull Teslin Capital Management BVGerlin NV
Maarsbergen (NL) 505
bull Blackmoor Ownership Holdings Master
Limited London (UK) 352
bull Share ownership under reporting threshold
4763
Significant free float and international
investors
Annex
28 March 2019 Investor and Analyst Meeting 51
Aktiengesellschaft
Postfach 11 65
D-56377 Nassau
Turnaround
in Wellbeing segment
Significant sales growth
in Eastern Europe
New Pan-European
pricing framework
Solid E-Commerce
growth
Successful launch of
new products
Cleaning category grown
significantly
Successful implementation
of strategic projects
Highlights Financial Year 2018
28 March 2019 Investor and Analyst Meeting 12
At a glance
Highlights Financial Year 2018
28 March 2019 Investor and Analyst Meeting
2017 2018 ∆
Group Turnover euro m 2368 2342 -11
Gross margin 464 436 -28 PP
Foreign currency results euro m -15 03 gt100
EBIT euro m 188 131 -307
EBIT margin 80 56 -24 PP
Earnings before taxes (EBT) euro m 177 119 -327
Net result for the period euro m 129 84 -347
ROCE 127 85 -42 PP
13
bull Gross profit impacted by foreign currency effects price increases for materials
mix effects and lower contribution margins due to decreased turnover
bull EBIT also affected by expenses for changes to the Board of Management
969
1029
278
92
976 1007
289
70
0
20
40
60
80
100
120
Germany CentralEurope
EasternEurope
Rest of theWorld
2017
2018417
430
123 30
Germany
Central Europe
Eastern Europe
Rest of theworld
Strong domestic market
and growth in Eastern Europe
Financial Figures FY 2018
bull 2018 financial year fell short of expectations
bull Significant growth achieved in Eastern Europe
bull Household and Private Label segments
slightly declining
bull Turnover growth in Wellbeing
Group turnover by region
FY 2017 vs FY 2018 in euro m
Group turnover by region
FY 2018
28 March 2019 Investor and Analyst Meeting 14
+9
Eastern Europe
Czech Rep Poland
+4
- 3
Harmonized ldquogo-to-marketrdquo strategy drives
substantial growth in Eastern Europe
Financial Figures FY 2018
28 March 2019 Investor and Analyst Meeting
Turnover EE region and selected markets
2015 - 2018 in euro m
Growth
2017 to 2018
EE
0
5
10
15
20
25
30
2015 2016 2017 2018
RO
EE
CZ
EE PL
EE
CZ
PL
EE
CZ
PL
EE
CZ
PL
RO RO RO
+50
Romania
15
1 Czech Republic turnover 2017 includes contract manufacturing for third parties at our Czech production site
which expired as planned
497
325
145
33
GermanyCentral EuropeEastern EuropeRest of the World
Highest turnover segment
of the Group
Significantly higher turnover
in the product category
cleaning
Earnings affected ao by
currency effects and higher
material prices
Household positive development of cleaning
cannot compensate decline in laundry care
Financial Figures FY 2018
28 March 2019 Investor and Analyst Meeting
2017 2018 ∆
Turnover euro m 1829 1804 -14
Gross profit euro m 887 828 -67
Segment-
EBIT euro m 133 102 -233
Results Household segment
2018 compared to 2017
16
Turnover Household
2018 by region
Turnaround due to
turnover growth
by 12
Decline in EBIT due to
currency effects and one-
time higher expenses for the
Soehnle app
Strong growth recorded
in Germany and
Eastern Europe
Wellbeing ndash new Soehnle
assortement as growth drivers
Financial Figures FY 2018
28 March 2019 Investor and Analyst Meeting
399
501
53 47
GermanyCentral EuropeEastern EuropeRest of the World
2017 2018 ∆
Turnover euro m 196 199 +12
Gross profit euro m 98 86 -124
Segment
EBIT euro m 22 -03 -lt100
Results Wellbeing segment
2018 compared to 2017
17
Turnover Wellbeing
2018 by region
Continued weakness of
individual trading partners
and protests in France
EBIT at stable level Triple-digit percentage
growth in Eastern Europe
Private Label ndash
Focus on international accounts
Financial Figures FY 2018
28 March 2019 Investor and Analyst Meeting
2017 2018 ∆
Turnover euro m 343 339 -10
Gross profit euro m 114 107 -60
Segment
EBIT euro m 33 32 -31
Results Private Label segment
2018 compared to 2017
18
Turnover Private Label
2018 by region
947
47 06
Central Europe
Eastern Europe
Rest of world
1 Sum of cash flow from operating activities and investment activities adjusted for financial assets
Free Cash Flow improved but still too
much impacted by working capital
Financial Figures FY 2018
28 March 2019 Investor and Analyst Meeting
in euro m 2017 2018 ∆
Cash flow from operating activities 72 102 30
Cash flow from investment activities -107 225 332
Cash flow from financing activities -138 -100 38
Change in cash and cash equivalents -173 227 400
Cash and Cash equivalents at the end of reporting period 282 509 227
Free cash flow1 15 37 22
in euro m 31122017 31122018 ∆
Cash and Cash equivalents at the end of reporting period 282 509 805
Current financial assets 290 - gt -100
Group liquidity 572 509 -110
Financial liabilities - - -
572 509 -110
19
Investments and continuous
improvement of the product portfolio
Investments 2018
bull 63 euro m (2017 67 euro m) in
fixed assets mainly in tools
and equipment
bull euro 03 m (2017 euro 11 m) in
intangible assets (mainly
softwareproduct and
customer-oriented systems)
bull Investment rate 36
(2017 45 )
28 March 2019 Investor and Analyst Meeting
Financial Figures FY 2018
Investments vs depreciation
in euro m
62
71 78 78
66 63 58
62 64 69
0
2
4
6
8
10
2014 2015 2016 2017 2018
Investments Depreciation
20
Solid finance structure of the Group
28 March 2019 Investor and Analyst Meeting
Financial Figures FY 2018
99 102
70 65
56 55
0
50
100
150
200
250
2017 2018
Liabilities
Other provisionsand liabilities
Pension reserves
Equity
Balance sheet ratios
in Mio euro
57 57
11 10
56 58
44 46
57 51
0
50
100
150
200
250
2017 2018
Assets
Cash andfinancial assets
Inventories
Receivables andother currentassets
Other non-currentassets
Non-currentassets
225 225 222 222
21
Continuous strong capital structure
and financial flexibility
Financial Figures FY 2018
28 March 2019 Investor and Analyst Meeting
Equity-ratio
31 December in euro m
Cash cash equivalents and short-term
financial assets 31 December in euro m
948
1067 1046
985 1018
425
449 437 438
459
20
25
30
35
40
45
50
70
80
90
100
110
120
2014 2015 2016 2017 2018
Equity Equity ratio
628 682 695 572
509
0
10
20
30
40
50
60
70
2014 2015 2016 2017 2018
22
930 920
48 56
159 158
0
200
400
600
800
1000
1200
2017 2018
PrivateLabel
Wellbeing
Household
Employees by segment
31 December 2018
Employees
By Region 31 December 2018
Number of employees on stable level
Financial Figures FY 2018
28 March 2019 Investor and Analyst Meeting
370
414
143
73
Germany
Czech Republic
France
Other Countries
23
1137 1134
Development Leifheit share
Financial Figures FY 2018
0
200
400
600
800
1000
1200
2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019
Schlusskurs Leifheit Aktie Schlusskurs SDAX
10-year performance of Leifheit share price compared to SDAX in (indexed to 100)
28 March 2019 Investor and Analyst Meeting
Leifheit share price performance Jan 2018 ndash March 2019 compared to SDAX in (indexed to 100
0
20
40
60
80
100
120
Jan Feb Mrz Apr Mai Jun Jul Jul Aug Sep Okt Nov Dez Jan Feb
Schlusskurs Leifheit Aktie Schlusskurs SDAX
24
-1
2018 105 euro1
Long-term dividend development
Dividend per share in euro
1 Proposal to the Annual General Meeting
2 Based on the particular closing price at year-end
Committed to shareholder returns -
105 euro dividend proposed to the AGM
Financial Figures FY 2018
28 March 2019 Investor and Analyst Meeting
000
050
100
150
1984
1985
1986
1987
1988
1989
1990
1991
1992
1993
1994
1995
1996
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
2015
2016
2017
2018
Bonusspecial dividend Dividend
2018 59
2017 38
2016 51
2015 56
2014 39
2013 53
2012 52
2011 63
Dividend yield 2
25
Key strategic initiatives 2019
Digitalization and
Connectivity
High demand for
battery-powered devices
Connectivity of products
and services
E-Commerce
High growth rates
for household
goods amp appliances
(20162017 +265)
Convenience
Demand-oriented product
innovation through systematic
innovation and market
introduction processes
Demographic change
More private households
rising proportion of older
population amp higher quality
orientation among young
households
Health
Demand for well-being and
healthcare products
due to growing health
awareness
Environment
Durable high
quality products
Trends and market environment
offer attractive growth opportunities
Key strategic initiatives
28 March 2019 Investor and Analyst Meeting 27
Interlock Online and
Offline sales
channels establish
Pan-European
E-Commerce team
launch own
web shop
Digitalization
Drive consumer-
oriented product
innovations and
renewal of existing
portfolio
Innovation
International
geographic
expansion
Brand building
activities
especially
in Eastern Europe
Internationalization
Increased efficiency
and speed from
processes and IT
along the entire
value chain
Efficiency
Strengthening strategy to consistently
address growth themes
Key strategic initiatives
28 March 2019 Investor and Analyst Meeting 28
Expansion of e-commerce activities
through European platform
Key strategic initiatives
28 March 2019 Investor and Analyst Meeting
Interlocking of
onlineoffline
sales channels
Create best in class
consumer communication
and service
Analysis of customer data
to better understand their
needs
Launch of new
Online-Shops
in core markets
29
New Online-Shops
to be launched in 2019
Key strategic initiatives
28 March 2019 Investor and Analyst Meeting 30
Internationalization
Increased investments in Eastern Europe
bull Expansion of brands through
targeted sales activities
bull Focus on selected Eastern
European markets with attractive
growth opportunities
bull Increased investments in Poland
Czech Republic Romania and
Slovakia
bull Foundation of subsidiary in
China for sales activities in Asia
Pacific region
28 March 2019 Investor and Analyst Meeting
Key strategic initiatives
31
Product and Brand Initiatives 2019
Anniversary Colour Edition
Product and Brand Initiatives 2019
28 March 2019 Investor and Analyst Meeting 33
bull Most comfortable floor wiper for
convenient in-between Cleaning
(highly relevant for consumer)
bull Refillable cartridge can be filled
with water and any chosen
branded floor cleaning liquid
bull Suitable for all kinds of floor
bull Good Classic Pico Spray (RRP
2799 euro)
bull Better Easy Spray XL (RRP
3999 euro)
bull Best Care amp Protect (fuumlr wooden
floors RRP 3999 euro6999 euro Set)
Product and Brand Initiatives 2019
28 March 2019 Investor and Analyst Meeting 34
bull Width suction nozzle 26cm
bull App 30min runtime
bull 360deg- usage
bull Lateral tank plug for quick emptying
bull Large tank opening for hygienic
cleaning
bull ClickSystem for versatile application
with handle
Aquanta Clilck RRP 5499euro
-romotion 3499euro
Availablility 01 012019
Aquanta RRP 3999
Promotion 2999
Dry amp Clean
RRP 5999 euro
promo 3999 euro
Click-System for versatile application
with all Leifheit Click-System handles Product and Brand Initiatives 2019
28 March 2019 Investor and Analyst Meeting 35
Product and Brand Initiatives 2019
28 March 2019 Investor and Analyst Meeting 36
Product and Brand Initiatives 2019
28 March 2019 Investor and Analyst Meeting 37
Product and Brand Initiatives 2019
28 March 2019 Investor and Analyst Meeting 38
28 March 2019 Investor and Analyst Meeting 39
Soehnle Scales Colour Editions 2019
Product and Brand Initiatives 2019
Personal scales Style
Sense Compact 200
Kitchen scales
Page Compact 300
Investor and Analyst Meeting
Product and Brand Initiatives 2019
28 March 2019 40
Expansion of blood
pressure monitors range
Systo Monitor 180
28 March 2019 Investor and Analyst Meeting 41
Zuschaltbare LED- Beleuchtung
(atmosphaumlrisch oder konstant)
Zwei geraumluscharme Beduftungsmodi
(10 Sek oder konstant)
Geeignet fuumlr Parfuumlm- und
aumltherische Oumlle
Product and Brand Initiatives 2019
Expansion of
Air treatment range
Bari Design
Aroma Diffuser
28 March 2019 Investor and Analyst Meeting 42
Product and Brand Initiatives 2019
Expansion of Soehnle
Connect Scales range
Shape Sense Connect
Forecast Financial Year 2019
2019 Leifheit targets turnover growth
of 3 to 4
Financial Forecast
28 March 2019 Investor and Analyst Meeting
Slowdown in growth due to increasing global and economic tensions
Economic slowdown in the EU despite good domestic demand
Retail trade growth in Germany weak
European consumers propensity to consume worsens
Group Turnover growth of about 3 to 4
Household Turnover growth of about 2 to 3
Wellbeing Turnover growth of about 11 to 12
Private Label Turnover growth of about 3 to 4
EBIT of around euro 9 m to euro 10
Free cash flow of about euro 35 m to euro 45 m
Economic
environment
2019
Forecast Group
development
2019
44
Long-standing
track record
For 60 years one of
the leading suppliers
of household products
in Europe
Excellent
product quality
High-quality innovative
products for cleaning
laundry care kitchen
and wellbeing with high
utility and functional
design
Non-cyclical
business
Leifheit products
used every day
Strong brands
Leifheit and
Soehnle
High awareness and
consumer confidence
Innovation
capability
Demand-oriented
product innovation
through systematic
innovation and market
introduction processes
Changing market
Digitalization
e-commerce and
convenience create
attractive growth
opportunities
International
sales network
Promotes market
penetration and further
internationalization
Finance
structure
Efficient cost
structure and solid
financial position
Shareholder-
oriented
dividend policy
Distribution of approx
75 of max (free cash
flow net income)
targeted surplus cash
for shareholders
Strong long-term
share price
performance
Since 2008 +450
and thus above SDAX
(+240)
Investment Highlights
28 March 2019 Investor and Analyst Meeting 45
Annex
Financial calendar and contact
Dates 2019
28 March 2019
Annual Financial Reports 2018
Analystlsquos meeting FrankfurtMain Germany
14 May 2019
Quarterly statement Q1
29 May 2019
Annual General Meeting FrankfurtMain Germany
13 August 2019
Financial report for the period ending 30 June 2019
12 November 2019
Quarterly statement Q3
Contact
Petra Dombrowsky
Corporate Communications Investor Relations
Phone +49 2604 977-218
Email irleifheitcom
wwwleifheit-groupcom
28 March 2019 Investor and Analyst Meeting
Annex
47
1 Adjusted by foreign currency results
-1
2014 2015 2016 2017 2018
Group turnover euro m 2207 2318 2371 2368 2342
Profitability
Gross margin 477 467 475 464 436
Cash flow
from operating activities
euro m
245
208
218
72
102
Free cash flow euro m 184 141 143 15 37
EBIT
EBIT adjusted1
euro m
euro m
215
164
217
192
221
218
188
203
131
128
EBIT margin 98 93 93 80 56
EBT euro m 198 202 206 177 119
Net result for the period euro m 141 143 145 129 84
ROCE 203 181 163 127 85
Long-term financial overview
Annex
28 March 2019 Investor and Analyst Meeting 48
1 Scrip issue in June 2017 2013 ndash 2016 adjusted
2 Not including repurchased treasury shares
311214 311215 311216 311217 311218
Employees No 1068 1074 1093 1137 1134
Balance sheet total2 euro m 2233 2379 2394 2249 2218
Equity euro m 948 1067 1046 985 1018
Equity ratio 425 449 437 438 459
Liquidity euro m 628 682 695 572 509
2014 2015 2016 2017 2018
Per Share1
Net result for the period2 euro 149 151 153 135 088
Free cash flow euro 194 148 151 016 039
Dividend
Special dividend
euro
euro
090
--
100
038
105
040
105
--
105
--
Investments euro m 62 71 78 78 66
Depreciation euro m 63 58 62 64 69
Long-term financial overview
Annex
28 March 2019 Investor and Analyst Meeting 49
2010
bull Takeover of the remaining shares of HerbyF
2012
bull Termination of the license agreement with Dr Oetker Bakeware
1984
bull IPO of Leifheit AG
1970
bull Annual production of carpet sweepers reaches 2 m units Leifheit becomes European market leader
1959
bull Foundation
1988
bull License agreement for Dr Oetker Bakeware
bull Acquisition of Spirella and Kleine Wolke (bathroom furnishings and -accessories)
1972
bull Takeover of Leifheit by ITT (US)
2010
bull Sale of the business unit lsquobathroomrsquo including the brands Spirella Kleine Wolke and Meusch
1970 1980 1990 2000 1960
1998
bull Takeover of 346 of the shares of BirambeauF
1995
bull Start of the new production plant in BlatnaacuteCZ
2010
2008
bull Takeover of 60 of HerbyF
2001
bull Takeover of Soehnle Group
bull 2006
bull Takeover of the remaining shares of BirambeauF
2020 0
2015
bull Strategy ldquoLeifheit 2020rdquo
2017
bull Capital increase from company funds
Leifheit ndash 60 years of passion
for housework
Annex
28 March 2019 Investor and Analyst Meeting 50
1003
826
491
823
733
505 504
352
4763
303
Shareholder structure March 2018
Non free float shareholders1 232
Free float12 768
1 Definition of German stock exchange for indices
2 Including shareholdings of the Management Board
bull MKV Verwaltungs GmbH Gruumlnwald (GER)
1003
bull Joachim Loh Haiger (GER)
826
bull Leifheit AG Nassau (GER) treasury shares
491
bull Alantra EQMC Asset Management SGIIC
SA Madrid (ES) 823
bull DBAY Advisors Limited Douglas (IM)
733
bull MainFirst SICAV Senningerberg (LUX)
504
bull Teslin Capital Management BVGerlin NV
Maarsbergen (NL) 505
bull Blackmoor Ownership Holdings Master
Limited London (UK) 352
bull Share ownership under reporting threshold
4763
Significant free float and international
investors
Annex
28 March 2019 Investor and Analyst Meeting 51
Aktiengesellschaft
Postfach 11 65
D-56377 Nassau
At a glance
Highlights Financial Year 2018
28 March 2019 Investor and Analyst Meeting
2017 2018 ∆
Group Turnover euro m 2368 2342 -11
Gross margin 464 436 -28 PP
Foreign currency results euro m -15 03 gt100
EBIT euro m 188 131 -307
EBIT margin 80 56 -24 PP
Earnings before taxes (EBT) euro m 177 119 -327
Net result for the period euro m 129 84 -347
ROCE 127 85 -42 PP
13
bull Gross profit impacted by foreign currency effects price increases for materials
mix effects and lower contribution margins due to decreased turnover
bull EBIT also affected by expenses for changes to the Board of Management
969
1029
278
92
976 1007
289
70
0
20
40
60
80
100
120
Germany CentralEurope
EasternEurope
Rest of theWorld
2017
2018417
430
123 30
Germany
Central Europe
Eastern Europe
Rest of theworld
Strong domestic market
and growth in Eastern Europe
Financial Figures FY 2018
bull 2018 financial year fell short of expectations
bull Significant growth achieved in Eastern Europe
bull Household and Private Label segments
slightly declining
bull Turnover growth in Wellbeing
Group turnover by region
FY 2017 vs FY 2018 in euro m
Group turnover by region
FY 2018
28 March 2019 Investor and Analyst Meeting 14
+9
Eastern Europe
Czech Rep Poland
+4
- 3
Harmonized ldquogo-to-marketrdquo strategy drives
substantial growth in Eastern Europe
Financial Figures FY 2018
28 March 2019 Investor and Analyst Meeting
Turnover EE region and selected markets
2015 - 2018 in euro m
Growth
2017 to 2018
EE
0
5
10
15
20
25
30
2015 2016 2017 2018
RO
EE
CZ
EE PL
EE
CZ
PL
EE
CZ
PL
EE
CZ
PL
RO RO RO
+50
Romania
15
1 Czech Republic turnover 2017 includes contract manufacturing for third parties at our Czech production site
which expired as planned
497
325
145
33
GermanyCentral EuropeEastern EuropeRest of the World
Highest turnover segment
of the Group
Significantly higher turnover
in the product category
cleaning
Earnings affected ao by
currency effects and higher
material prices
Household positive development of cleaning
cannot compensate decline in laundry care
Financial Figures FY 2018
28 March 2019 Investor and Analyst Meeting
2017 2018 ∆
Turnover euro m 1829 1804 -14
Gross profit euro m 887 828 -67
Segment-
EBIT euro m 133 102 -233
Results Household segment
2018 compared to 2017
16
Turnover Household
2018 by region
Turnaround due to
turnover growth
by 12
Decline in EBIT due to
currency effects and one-
time higher expenses for the
Soehnle app
Strong growth recorded
in Germany and
Eastern Europe
Wellbeing ndash new Soehnle
assortement as growth drivers
Financial Figures FY 2018
28 March 2019 Investor and Analyst Meeting
399
501
53 47
GermanyCentral EuropeEastern EuropeRest of the World
2017 2018 ∆
Turnover euro m 196 199 +12
Gross profit euro m 98 86 -124
Segment
EBIT euro m 22 -03 -lt100
Results Wellbeing segment
2018 compared to 2017
17
Turnover Wellbeing
2018 by region
Continued weakness of
individual trading partners
and protests in France
EBIT at stable level Triple-digit percentage
growth in Eastern Europe
Private Label ndash
Focus on international accounts
Financial Figures FY 2018
28 March 2019 Investor and Analyst Meeting
2017 2018 ∆
Turnover euro m 343 339 -10
Gross profit euro m 114 107 -60
Segment
EBIT euro m 33 32 -31
Results Private Label segment
2018 compared to 2017
18
Turnover Private Label
2018 by region
947
47 06
Central Europe
Eastern Europe
Rest of world
1 Sum of cash flow from operating activities and investment activities adjusted for financial assets
Free Cash Flow improved but still too
much impacted by working capital
Financial Figures FY 2018
28 March 2019 Investor and Analyst Meeting
in euro m 2017 2018 ∆
Cash flow from operating activities 72 102 30
Cash flow from investment activities -107 225 332
Cash flow from financing activities -138 -100 38
Change in cash and cash equivalents -173 227 400
Cash and Cash equivalents at the end of reporting period 282 509 227
Free cash flow1 15 37 22
in euro m 31122017 31122018 ∆
Cash and Cash equivalents at the end of reporting period 282 509 805
Current financial assets 290 - gt -100
Group liquidity 572 509 -110
Financial liabilities - - -
572 509 -110
19
Investments and continuous
improvement of the product portfolio
Investments 2018
bull 63 euro m (2017 67 euro m) in
fixed assets mainly in tools
and equipment
bull euro 03 m (2017 euro 11 m) in
intangible assets (mainly
softwareproduct and
customer-oriented systems)
bull Investment rate 36
(2017 45 )
28 March 2019 Investor and Analyst Meeting
Financial Figures FY 2018
Investments vs depreciation
in euro m
62
71 78 78
66 63 58
62 64 69
0
2
4
6
8
10
2014 2015 2016 2017 2018
Investments Depreciation
20
Solid finance structure of the Group
28 March 2019 Investor and Analyst Meeting
Financial Figures FY 2018
99 102
70 65
56 55
0
50
100
150
200
250
2017 2018
Liabilities
Other provisionsand liabilities
Pension reserves
Equity
Balance sheet ratios
in Mio euro
57 57
11 10
56 58
44 46
57 51
0
50
100
150
200
250
2017 2018
Assets
Cash andfinancial assets
Inventories
Receivables andother currentassets
Other non-currentassets
Non-currentassets
225 225 222 222
21
Continuous strong capital structure
and financial flexibility
Financial Figures FY 2018
28 March 2019 Investor and Analyst Meeting
Equity-ratio
31 December in euro m
Cash cash equivalents and short-term
financial assets 31 December in euro m
948
1067 1046
985 1018
425
449 437 438
459
20
25
30
35
40
45
50
70
80
90
100
110
120
2014 2015 2016 2017 2018
Equity Equity ratio
628 682 695 572
509
0
10
20
30
40
50
60
70
2014 2015 2016 2017 2018
22
930 920
48 56
159 158
0
200
400
600
800
1000
1200
2017 2018
PrivateLabel
Wellbeing
Household
Employees by segment
31 December 2018
Employees
By Region 31 December 2018
Number of employees on stable level
Financial Figures FY 2018
28 March 2019 Investor and Analyst Meeting
370
414
143
73
Germany
Czech Republic
France
Other Countries
23
1137 1134
Development Leifheit share
Financial Figures FY 2018
0
200
400
600
800
1000
1200
2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019
Schlusskurs Leifheit Aktie Schlusskurs SDAX
10-year performance of Leifheit share price compared to SDAX in (indexed to 100)
28 March 2019 Investor and Analyst Meeting
Leifheit share price performance Jan 2018 ndash March 2019 compared to SDAX in (indexed to 100
0
20
40
60
80
100
120
Jan Feb Mrz Apr Mai Jun Jul Jul Aug Sep Okt Nov Dez Jan Feb
Schlusskurs Leifheit Aktie Schlusskurs SDAX
24
-1
2018 105 euro1
Long-term dividend development
Dividend per share in euro
1 Proposal to the Annual General Meeting
2 Based on the particular closing price at year-end
Committed to shareholder returns -
105 euro dividend proposed to the AGM
Financial Figures FY 2018
28 March 2019 Investor and Analyst Meeting
000
050
100
150
1984
1985
1986
1987
1988
1989
1990
1991
1992
1993
1994
1995
1996
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
2015
2016
2017
2018
Bonusspecial dividend Dividend
2018 59
2017 38
2016 51
2015 56
2014 39
2013 53
2012 52
2011 63
Dividend yield 2
25
Key strategic initiatives 2019
Digitalization and
Connectivity
High demand for
battery-powered devices
Connectivity of products
and services
E-Commerce
High growth rates
for household
goods amp appliances
(20162017 +265)
Convenience
Demand-oriented product
innovation through systematic
innovation and market
introduction processes
Demographic change
More private households
rising proportion of older
population amp higher quality
orientation among young
households
Health
Demand for well-being and
healthcare products
due to growing health
awareness
Environment
Durable high
quality products
Trends and market environment
offer attractive growth opportunities
Key strategic initiatives
28 March 2019 Investor and Analyst Meeting 27
Interlock Online and
Offline sales
channels establish
Pan-European
E-Commerce team
launch own
web shop
Digitalization
Drive consumer-
oriented product
innovations and
renewal of existing
portfolio
Innovation
International
geographic
expansion
Brand building
activities
especially
in Eastern Europe
Internationalization
Increased efficiency
and speed from
processes and IT
along the entire
value chain
Efficiency
Strengthening strategy to consistently
address growth themes
Key strategic initiatives
28 March 2019 Investor and Analyst Meeting 28
Expansion of e-commerce activities
through European platform
Key strategic initiatives
28 March 2019 Investor and Analyst Meeting
Interlocking of
onlineoffline
sales channels
Create best in class
consumer communication
and service
Analysis of customer data
to better understand their
needs
Launch of new
Online-Shops
in core markets
29
New Online-Shops
to be launched in 2019
Key strategic initiatives
28 March 2019 Investor and Analyst Meeting 30
Internationalization
Increased investments in Eastern Europe
bull Expansion of brands through
targeted sales activities
bull Focus on selected Eastern
European markets with attractive
growth opportunities
bull Increased investments in Poland
Czech Republic Romania and
Slovakia
bull Foundation of subsidiary in
China for sales activities in Asia
Pacific region
28 March 2019 Investor and Analyst Meeting
Key strategic initiatives
31
Product and Brand Initiatives 2019
Anniversary Colour Edition
Product and Brand Initiatives 2019
28 March 2019 Investor and Analyst Meeting 33
bull Most comfortable floor wiper for
convenient in-between Cleaning
(highly relevant for consumer)
bull Refillable cartridge can be filled
with water and any chosen
branded floor cleaning liquid
bull Suitable for all kinds of floor
bull Good Classic Pico Spray (RRP
2799 euro)
bull Better Easy Spray XL (RRP
3999 euro)
bull Best Care amp Protect (fuumlr wooden
floors RRP 3999 euro6999 euro Set)
Product and Brand Initiatives 2019
28 March 2019 Investor and Analyst Meeting 34
bull Width suction nozzle 26cm
bull App 30min runtime
bull 360deg- usage
bull Lateral tank plug for quick emptying
bull Large tank opening for hygienic
cleaning
bull ClickSystem for versatile application
with handle
Aquanta Clilck RRP 5499euro
-romotion 3499euro
Availablility 01 012019
Aquanta RRP 3999
Promotion 2999
Dry amp Clean
RRP 5999 euro
promo 3999 euro
Click-System for versatile application
with all Leifheit Click-System handles Product and Brand Initiatives 2019
28 March 2019 Investor and Analyst Meeting 35
Product and Brand Initiatives 2019
28 March 2019 Investor and Analyst Meeting 36
Product and Brand Initiatives 2019
28 March 2019 Investor and Analyst Meeting 37
Product and Brand Initiatives 2019
28 March 2019 Investor and Analyst Meeting 38
28 March 2019 Investor and Analyst Meeting 39
Soehnle Scales Colour Editions 2019
Product and Brand Initiatives 2019
Personal scales Style
Sense Compact 200
Kitchen scales
Page Compact 300
Investor and Analyst Meeting
Product and Brand Initiatives 2019
28 March 2019 40
Expansion of blood
pressure monitors range
Systo Monitor 180
28 March 2019 Investor and Analyst Meeting 41
Zuschaltbare LED- Beleuchtung
(atmosphaumlrisch oder konstant)
Zwei geraumluscharme Beduftungsmodi
(10 Sek oder konstant)
Geeignet fuumlr Parfuumlm- und
aumltherische Oumlle
Product and Brand Initiatives 2019
Expansion of
Air treatment range
Bari Design
Aroma Diffuser
28 March 2019 Investor and Analyst Meeting 42
Product and Brand Initiatives 2019
Expansion of Soehnle
Connect Scales range
Shape Sense Connect
Forecast Financial Year 2019
2019 Leifheit targets turnover growth
of 3 to 4
Financial Forecast
28 March 2019 Investor and Analyst Meeting
Slowdown in growth due to increasing global and economic tensions
Economic slowdown in the EU despite good domestic demand
Retail trade growth in Germany weak
European consumers propensity to consume worsens
Group Turnover growth of about 3 to 4
Household Turnover growth of about 2 to 3
Wellbeing Turnover growth of about 11 to 12
Private Label Turnover growth of about 3 to 4
EBIT of around euro 9 m to euro 10
Free cash flow of about euro 35 m to euro 45 m
Economic
environment
2019
Forecast Group
development
2019
44
Long-standing
track record
For 60 years one of
the leading suppliers
of household products
in Europe
Excellent
product quality
High-quality innovative
products for cleaning
laundry care kitchen
and wellbeing with high
utility and functional
design
Non-cyclical
business
Leifheit products
used every day
Strong brands
Leifheit and
Soehnle
High awareness and
consumer confidence
Innovation
capability
Demand-oriented
product innovation
through systematic
innovation and market
introduction processes
Changing market
Digitalization
e-commerce and
convenience create
attractive growth
opportunities
International
sales network
Promotes market
penetration and further
internationalization
Finance
structure
Efficient cost
structure and solid
financial position
Shareholder-
oriented
dividend policy
Distribution of approx
75 of max (free cash
flow net income)
targeted surplus cash
for shareholders
Strong long-term
share price
performance
Since 2008 +450
and thus above SDAX
(+240)
Investment Highlights
28 March 2019 Investor and Analyst Meeting 45
Annex
Financial calendar and contact
Dates 2019
28 March 2019
Annual Financial Reports 2018
Analystlsquos meeting FrankfurtMain Germany
14 May 2019
Quarterly statement Q1
29 May 2019
Annual General Meeting FrankfurtMain Germany
13 August 2019
Financial report for the period ending 30 June 2019
12 November 2019
Quarterly statement Q3
Contact
Petra Dombrowsky
Corporate Communications Investor Relations
Phone +49 2604 977-218
Email irleifheitcom
wwwleifheit-groupcom
28 March 2019 Investor and Analyst Meeting
Annex
47
1 Adjusted by foreign currency results
-1
2014 2015 2016 2017 2018
Group turnover euro m 2207 2318 2371 2368 2342
Profitability
Gross margin 477 467 475 464 436
Cash flow
from operating activities
euro m
245
208
218
72
102
Free cash flow euro m 184 141 143 15 37
EBIT
EBIT adjusted1
euro m
euro m
215
164
217
192
221
218
188
203
131
128
EBIT margin 98 93 93 80 56
EBT euro m 198 202 206 177 119
Net result for the period euro m 141 143 145 129 84
ROCE 203 181 163 127 85
Long-term financial overview
Annex
28 March 2019 Investor and Analyst Meeting 48
1 Scrip issue in June 2017 2013 ndash 2016 adjusted
2 Not including repurchased treasury shares
311214 311215 311216 311217 311218
Employees No 1068 1074 1093 1137 1134
Balance sheet total2 euro m 2233 2379 2394 2249 2218
Equity euro m 948 1067 1046 985 1018
Equity ratio 425 449 437 438 459
Liquidity euro m 628 682 695 572 509
2014 2015 2016 2017 2018
Per Share1
Net result for the period2 euro 149 151 153 135 088
Free cash flow euro 194 148 151 016 039
Dividend
Special dividend
euro
euro
090
--
100
038
105
040
105
--
105
--
Investments euro m 62 71 78 78 66
Depreciation euro m 63 58 62 64 69
Long-term financial overview
Annex
28 March 2019 Investor and Analyst Meeting 49
2010
bull Takeover of the remaining shares of HerbyF
2012
bull Termination of the license agreement with Dr Oetker Bakeware
1984
bull IPO of Leifheit AG
1970
bull Annual production of carpet sweepers reaches 2 m units Leifheit becomes European market leader
1959
bull Foundation
1988
bull License agreement for Dr Oetker Bakeware
bull Acquisition of Spirella and Kleine Wolke (bathroom furnishings and -accessories)
1972
bull Takeover of Leifheit by ITT (US)
2010
bull Sale of the business unit lsquobathroomrsquo including the brands Spirella Kleine Wolke and Meusch
1970 1980 1990 2000 1960
1998
bull Takeover of 346 of the shares of BirambeauF
1995
bull Start of the new production plant in BlatnaacuteCZ
2010
2008
bull Takeover of 60 of HerbyF
2001
bull Takeover of Soehnle Group
bull 2006
bull Takeover of the remaining shares of BirambeauF
2020 0
2015
bull Strategy ldquoLeifheit 2020rdquo
2017
bull Capital increase from company funds
Leifheit ndash 60 years of passion
for housework
Annex
28 March 2019 Investor and Analyst Meeting 50
1003
826
491
823
733
505 504
352
4763
303
Shareholder structure March 2018
Non free float shareholders1 232
Free float12 768
1 Definition of German stock exchange for indices
2 Including shareholdings of the Management Board
bull MKV Verwaltungs GmbH Gruumlnwald (GER)
1003
bull Joachim Loh Haiger (GER)
826
bull Leifheit AG Nassau (GER) treasury shares
491
bull Alantra EQMC Asset Management SGIIC
SA Madrid (ES) 823
bull DBAY Advisors Limited Douglas (IM)
733
bull MainFirst SICAV Senningerberg (LUX)
504
bull Teslin Capital Management BVGerlin NV
Maarsbergen (NL) 505
bull Blackmoor Ownership Holdings Master
Limited London (UK) 352
bull Share ownership under reporting threshold
4763
Significant free float and international
investors
Annex
28 March 2019 Investor and Analyst Meeting 51
Aktiengesellschaft
Postfach 11 65
D-56377 Nassau
969
1029
278
92
976 1007
289
70
0
20
40
60
80
100
120
Germany CentralEurope
EasternEurope
Rest of theWorld
2017
2018417
430
123 30
Germany
Central Europe
Eastern Europe
Rest of theworld
Strong domestic market
and growth in Eastern Europe
Financial Figures FY 2018
bull 2018 financial year fell short of expectations
bull Significant growth achieved in Eastern Europe
bull Household and Private Label segments
slightly declining
bull Turnover growth in Wellbeing
Group turnover by region
FY 2017 vs FY 2018 in euro m
Group turnover by region
FY 2018
28 March 2019 Investor and Analyst Meeting 14
+9
Eastern Europe
Czech Rep Poland
+4
- 3
Harmonized ldquogo-to-marketrdquo strategy drives
substantial growth in Eastern Europe
Financial Figures FY 2018
28 March 2019 Investor and Analyst Meeting
Turnover EE region and selected markets
2015 - 2018 in euro m
Growth
2017 to 2018
EE
0
5
10
15
20
25
30
2015 2016 2017 2018
RO
EE
CZ
EE PL
EE
CZ
PL
EE
CZ
PL
EE
CZ
PL
RO RO RO
+50
Romania
15
1 Czech Republic turnover 2017 includes contract manufacturing for third parties at our Czech production site
which expired as planned
497
325
145
33
GermanyCentral EuropeEastern EuropeRest of the World
Highest turnover segment
of the Group
Significantly higher turnover
in the product category
cleaning
Earnings affected ao by
currency effects and higher
material prices
Household positive development of cleaning
cannot compensate decline in laundry care
Financial Figures FY 2018
28 March 2019 Investor and Analyst Meeting
2017 2018 ∆
Turnover euro m 1829 1804 -14
Gross profit euro m 887 828 -67
Segment-
EBIT euro m 133 102 -233
Results Household segment
2018 compared to 2017
16
Turnover Household
2018 by region
Turnaround due to
turnover growth
by 12
Decline in EBIT due to
currency effects and one-
time higher expenses for the
Soehnle app
Strong growth recorded
in Germany and
Eastern Europe
Wellbeing ndash new Soehnle
assortement as growth drivers
Financial Figures FY 2018
28 March 2019 Investor and Analyst Meeting
399
501
53 47
GermanyCentral EuropeEastern EuropeRest of the World
2017 2018 ∆
Turnover euro m 196 199 +12
Gross profit euro m 98 86 -124
Segment
EBIT euro m 22 -03 -lt100
Results Wellbeing segment
2018 compared to 2017
17
Turnover Wellbeing
2018 by region
Continued weakness of
individual trading partners
and protests in France
EBIT at stable level Triple-digit percentage
growth in Eastern Europe
Private Label ndash
Focus on international accounts
Financial Figures FY 2018
28 March 2019 Investor and Analyst Meeting
2017 2018 ∆
Turnover euro m 343 339 -10
Gross profit euro m 114 107 -60
Segment
EBIT euro m 33 32 -31
Results Private Label segment
2018 compared to 2017
18
Turnover Private Label
2018 by region
947
47 06
Central Europe
Eastern Europe
Rest of world
1 Sum of cash flow from operating activities and investment activities adjusted for financial assets
Free Cash Flow improved but still too
much impacted by working capital
Financial Figures FY 2018
28 March 2019 Investor and Analyst Meeting
in euro m 2017 2018 ∆
Cash flow from operating activities 72 102 30
Cash flow from investment activities -107 225 332
Cash flow from financing activities -138 -100 38
Change in cash and cash equivalents -173 227 400
Cash and Cash equivalents at the end of reporting period 282 509 227
Free cash flow1 15 37 22
in euro m 31122017 31122018 ∆
Cash and Cash equivalents at the end of reporting period 282 509 805
Current financial assets 290 - gt -100
Group liquidity 572 509 -110
Financial liabilities - - -
572 509 -110
19
Investments and continuous
improvement of the product portfolio
Investments 2018
bull 63 euro m (2017 67 euro m) in
fixed assets mainly in tools
and equipment
bull euro 03 m (2017 euro 11 m) in
intangible assets (mainly
softwareproduct and
customer-oriented systems)
bull Investment rate 36
(2017 45 )
28 March 2019 Investor and Analyst Meeting
Financial Figures FY 2018
Investments vs depreciation
in euro m
62
71 78 78
66 63 58
62 64 69
0
2
4
6
8
10
2014 2015 2016 2017 2018
Investments Depreciation
20
Solid finance structure of the Group
28 March 2019 Investor and Analyst Meeting
Financial Figures FY 2018
99 102
70 65
56 55
0
50
100
150
200
250
2017 2018
Liabilities
Other provisionsand liabilities
Pension reserves
Equity
Balance sheet ratios
in Mio euro
57 57
11 10
56 58
44 46
57 51
0
50
100
150
200
250
2017 2018
Assets
Cash andfinancial assets
Inventories
Receivables andother currentassets
Other non-currentassets
Non-currentassets
225 225 222 222
21
Continuous strong capital structure
and financial flexibility
Financial Figures FY 2018
28 March 2019 Investor and Analyst Meeting
Equity-ratio
31 December in euro m
Cash cash equivalents and short-term
financial assets 31 December in euro m
948
1067 1046
985 1018
425
449 437 438
459
20
25
30
35
40
45
50
70
80
90
100
110
120
2014 2015 2016 2017 2018
Equity Equity ratio
628 682 695 572
509
0
10
20
30
40
50
60
70
2014 2015 2016 2017 2018
22
930 920
48 56
159 158
0
200
400
600
800
1000
1200
2017 2018
PrivateLabel
Wellbeing
Household
Employees by segment
31 December 2018
Employees
By Region 31 December 2018
Number of employees on stable level
Financial Figures FY 2018
28 March 2019 Investor and Analyst Meeting
370
414
143
73
Germany
Czech Republic
France
Other Countries
23
1137 1134
Development Leifheit share
Financial Figures FY 2018
0
200
400
600
800
1000
1200
2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019
Schlusskurs Leifheit Aktie Schlusskurs SDAX
10-year performance of Leifheit share price compared to SDAX in (indexed to 100)
28 March 2019 Investor and Analyst Meeting
Leifheit share price performance Jan 2018 ndash March 2019 compared to SDAX in (indexed to 100
0
20
40
60
80
100
120
Jan Feb Mrz Apr Mai Jun Jul Jul Aug Sep Okt Nov Dez Jan Feb
Schlusskurs Leifheit Aktie Schlusskurs SDAX
24
-1
2018 105 euro1
Long-term dividend development
Dividend per share in euro
1 Proposal to the Annual General Meeting
2 Based on the particular closing price at year-end
Committed to shareholder returns -
105 euro dividend proposed to the AGM
Financial Figures FY 2018
28 March 2019 Investor and Analyst Meeting
000
050
100
150
1984
1985
1986
1987
1988
1989
1990
1991
1992
1993
1994
1995
1996
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
2015
2016
2017
2018
Bonusspecial dividend Dividend
2018 59
2017 38
2016 51
2015 56
2014 39
2013 53
2012 52
2011 63
Dividend yield 2
25
Key strategic initiatives 2019
Digitalization and
Connectivity
High demand for
battery-powered devices
Connectivity of products
and services
E-Commerce
High growth rates
for household
goods amp appliances
(20162017 +265)
Convenience
Demand-oriented product
innovation through systematic
innovation and market
introduction processes
Demographic change
More private households
rising proportion of older
population amp higher quality
orientation among young
households
Health
Demand for well-being and
healthcare products
due to growing health
awareness
Environment
Durable high
quality products
Trends and market environment
offer attractive growth opportunities
Key strategic initiatives
28 March 2019 Investor and Analyst Meeting 27
Interlock Online and
Offline sales
channels establish
Pan-European
E-Commerce team
launch own
web shop
Digitalization
Drive consumer-
oriented product
innovations and
renewal of existing
portfolio
Innovation
International
geographic
expansion
Brand building
activities
especially
in Eastern Europe
Internationalization
Increased efficiency
and speed from
processes and IT
along the entire
value chain
Efficiency
Strengthening strategy to consistently
address growth themes
Key strategic initiatives
28 March 2019 Investor and Analyst Meeting 28
Expansion of e-commerce activities
through European platform
Key strategic initiatives
28 March 2019 Investor and Analyst Meeting
Interlocking of
onlineoffline
sales channels
Create best in class
consumer communication
and service
Analysis of customer data
to better understand their
needs
Launch of new
Online-Shops
in core markets
29
New Online-Shops
to be launched in 2019
Key strategic initiatives
28 March 2019 Investor and Analyst Meeting 30
Internationalization
Increased investments in Eastern Europe
bull Expansion of brands through
targeted sales activities
bull Focus on selected Eastern
European markets with attractive
growth opportunities
bull Increased investments in Poland
Czech Republic Romania and
Slovakia
bull Foundation of subsidiary in
China for sales activities in Asia
Pacific region
28 March 2019 Investor and Analyst Meeting
Key strategic initiatives
31
Product and Brand Initiatives 2019
Anniversary Colour Edition
Product and Brand Initiatives 2019
28 March 2019 Investor and Analyst Meeting 33
bull Most comfortable floor wiper for
convenient in-between Cleaning
(highly relevant for consumer)
bull Refillable cartridge can be filled
with water and any chosen
branded floor cleaning liquid
bull Suitable for all kinds of floor
bull Good Classic Pico Spray (RRP
2799 euro)
bull Better Easy Spray XL (RRP
3999 euro)
bull Best Care amp Protect (fuumlr wooden
floors RRP 3999 euro6999 euro Set)
Product and Brand Initiatives 2019
28 March 2019 Investor and Analyst Meeting 34
bull Width suction nozzle 26cm
bull App 30min runtime
bull 360deg- usage
bull Lateral tank plug for quick emptying
bull Large tank opening for hygienic
cleaning
bull ClickSystem for versatile application
with handle
Aquanta Clilck RRP 5499euro
-romotion 3499euro
Availablility 01 012019
Aquanta RRP 3999
Promotion 2999
Dry amp Clean
RRP 5999 euro
promo 3999 euro
Click-System for versatile application
with all Leifheit Click-System handles Product and Brand Initiatives 2019
28 March 2019 Investor and Analyst Meeting 35
Product and Brand Initiatives 2019
28 March 2019 Investor and Analyst Meeting 36
Product and Brand Initiatives 2019
28 March 2019 Investor and Analyst Meeting 37
Product and Brand Initiatives 2019
28 March 2019 Investor and Analyst Meeting 38
28 March 2019 Investor and Analyst Meeting 39
Soehnle Scales Colour Editions 2019
Product and Brand Initiatives 2019
Personal scales Style
Sense Compact 200
Kitchen scales
Page Compact 300
Investor and Analyst Meeting
Product and Brand Initiatives 2019
28 March 2019 40
Expansion of blood
pressure monitors range
Systo Monitor 180
28 March 2019 Investor and Analyst Meeting 41
Zuschaltbare LED- Beleuchtung
(atmosphaumlrisch oder konstant)
Zwei geraumluscharme Beduftungsmodi
(10 Sek oder konstant)
Geeignet fuumlr Parfuumlm- und
aumltherische Oumlle
Product and Brand Initiatives 2019
Expansion of
Air treatment range
Bari Design
Aroma Diffuser
28 March 2019 Investor and Analyst Meeting 42
Product and Brand Initiatives 2019
Expansion of Soehnle
Connect Scales range
Shape Sense Connect
Forecast Financial Year 2019
2019 Leifheit targets turnover growth
of 3 to 4
Financial Forecast
28 March 2019 Investor and Analyst Meeting
Slowdown in growth due to increasing global and economic tensions
Economic slowdown in the EU despite good domestic demand
Retail trade growth in Germany weak
European consumers propensity to consume worsens
Group Turnover growth of about 3 to 4
Household Turnover growth of about 2 to 3
Wellbeing Turnover growth of about 11 to 12
Private Label Turnover growth of about 3 to 4
EBIT of around euro 9 m to euro 10
Free cash flow of about euro 35 m to euro 45 m
Economic
environment
2019
Forecast Group
development
2019
44
Long-standing
track record
For 60 years one of
the leading suppliers
of household products
in Europe
Excellent
product quality
High-quality innovative
products for cleaning
laundry care kitchen
and wellbeing with high
utility and functional
design
Non-cyclical
business
Leifheit products
used every day
Strong brands
Leifheit and
Soehnle
High awareness and
consumer confidence
Innovation
capability
Demand-oriented
product innovation
through systematic
innovation and market
introduction processes
Changing market
Digitalization
e-commerce and
convenience create
attractive growth
opportunities
International
sales network
Promotes market
penetration and further
internationalization
Finance
structure
Efficient cost
structure and solid
financial position
Shareholder-
oriented
dividend policy
Distribution of approx
75 of max (free cash
flow net income)
targeted surplus cash
for shareholders
Strong long-term
share price
performance
Since 2008 +450
and thus above SDAX
(+240)
Investment Highlights
28 March 2019 Investor and Analyst Meeting 45
Annex
Financial calendar and contact
Dates 2019
28 March 2019
Annual Financial Reports 2018
Analystlsquos meeting FrankfurtMain Germany
14 May 2019
Quarterly statement Q1
29 May 2019
Annual General Meeting FrankfurtMain Germany
13 August 2019
Financial report for the period ending 30 June 2019
12 November 2019
Quarterly statement Q3
Contact
Petra Dombrowsky
Corporate Communications Investor Relations
Phone +49 2604 977-218
Email irleifheitcom
wwwleifheit-groupcom
28 March 2019 Investor and Analyst Meeting
Annex
47
1 Adjusted by foreign currency results
-1
2014 2015 2016 2017 2018
Group turnover euro m 2207 2318 2371 2368 2342
Profitability
Gross margin 477 467 475 464 436
Cash flow
from operating activities
euro m
245
208
218
72
102
Free cash flow euro m 184 141 143 15 37
EBIT
EBIT adjusted1
euro m
euro m
215
164
217
192
221
218
188
203
131
128
EBIT margin 98 93 93 80 56
EBT euro m 198 202 206 177 119
Net result for the period euro m 141 143 145 129 84
ROCE 203 181 163 127 85
Long-term financial overview
Annex
28 March 2019 Investor and Analyst Meeting 48
1 Scrip issue in June 2017 2013 ndash 2016 adjusted
2 Not including repurchased treasury shares
311214 311215 311216 311217 311218
Employees No 1068 1074 1093 1137 1134
Balance sheet total2 euro m 2233 2379 2394 2249 2218
Equity euro m 948 1067 1046 985 1018
Equity ratio 425 449 437 438 459
Liquidity euro m 628 682 695 572 509
2014 2015 2016 2017 2018
Per Share1
Net result for the period2 euro 149 151 153 135 088
Free cash flow euro 194 148 151 016 039
Dividend
Special dividend
euro
euro
090
--
100
038
105
040
105
--
105
--
Investments euro m 62 71 78 78 66
Depreciation euro m 63 58 62 64 69
Long-term financial overview
Annex
28 March 2019 Investor and Analyst Meeting 49
2010
bull Takeover of the remaining shares of HerbyF
2012
bull Termination of the license agreement with Dr Oetker Bakeware
1984
bull IPO of Leifheit AG
1970
bull Annual production of carpet sweepers reaches 2 m units Leifheit becomes European market leader
1959
bull Foundation
1988
bull License agreement for Dr Oetker Bakeware
bull Acquisition of Spirella and Kleine Wolke (bathroom furnishings and -accessories)
1972
bull Takeover of Leifheit by ITT (US)
2010
bull Sale of the business unit lsquobathroomrsquo including the brands Spirella Kleine Wolke and Meusch
1970 1980 1990 2000 1960
1998
bull Takeover of 346 of the shares of BirambeauF
1995
bull Start of the new production plant in BlatnaacuteCZ
2010
2008
bull Takeover of 60 of HerbyF
2001
bull Takeover of Soehnle Group
bull 2006
bull Takeover of the remaining shares of BirambeauF
2020 0
2015
bull Strategy ldquoLeifheit 2020rdquo
2017
bull Capital increase from company funds
Leifheit ndash 60 years of passion
for housework
Annex
28 March 2019 Investor and Analyst Meeting 50
1003
826
491
823
733
505 504
352
4763
303
Shareholder structure March 2018
Non free float shareholders1 232
Free float12 768
1 Definition of German stock exchange for indices
2 Including shareholdings of the Management Board
bull MKV Verwaltungs GmbH Gruumlnwald (GER)
1003
bull Joachim Loh Haiger (GER)
826
bull Leifheit AG Nassau (GER) treasury shares
491
bull Alantra EQMC Asset Management SGIIC
SA Madrid (ES) 823
bull DBAY Advisors Limited Douglas (IM)
733
bull MainFirst SICAV Senningerberg (LUX)
504
bull Teslin Capital Management BVGerlin NV
Maarsbergen (NL) 505
bull Blackmoor Ownership Holdings Master
Limited London (UK) 352
bull Share ownership under reporting threshold
4763
Significant free float and international
investors
Annex
28 March 2019 Investor and Analyst Meeting 51
Aktiengesellschaft
Postfach 11 65
D-56377 Nassau
+9
Eastern Europe
Czech Rep Poland
+4
- 3
Harmonized ldquogo-to-marketrdquo strategy drives
substantial growth in Eastern Europe
Financial Figures FY 2018
28 March 2019 Investor and Analyst Meeting
Turnover EE region and selected markets
2015 - 2018 in euro m
Growth
2017 to 2018
EE
0
5
10
15
20
25
30
2015 2016 2017 2018
RO
EE
CZ
EE PL
EE
CZ
PL
EE
CZ
PL
EE
CZ
PL
RO RO RO
+50
Romania
15
1 Czech Republic turnover 2017 includes contract manufacturing for third parties at our Czech production site
which expired as planned
497
325
145
33
GermanyCentral EuropeEastern EuropeRest of the World
Highest turnover segment
of the Group
Significantly higher turnover
in the product category
cleaning
Earnings affected ao by
currency effects and higher
material prices
Household positive development of cleaning
cannot compensate decline in laundry care
Financial Figures FY 2018
28 March 2019 Investor and Analyst Meeting
2017 2018 ∆
Turnover euro m 1829 1804 -14
Gross profit euro m 887 828 -67
Segment-
EBIT euro m 133 102 -233
Results Household segment
2018 compared to 2017
16
Turnover Household
2018 by region
Turnaround due to
turnover growth
by 12
Decline in EBIT due to
currency effects and one-
time higher expenses for the
Soehnle app
Strong growth recorded
in Germany and
Eastern Europe
Wellbeing ndash new Soehnle
assortement as growth drivers
Financial Figures FY 2018
28 March 2019 Investor and Analyst Meeting
399
501
53 47
GermanyCentral EuropeEastern EuropeRest of the World
2017 2018 ∆
Turnover euro m 196 199 +12
Gross profit euro m 98 86 -124
Segment
EBIT euro m 22 -03 -lt100
Results Wellbeing segment
2018 compared to 2017
17
Turnover Wellbeing
2018 by region
Continued weakness of
individual trading partners
and protests in France
EBIT at stable level Triple-digit percentage
growth in Eastern Europe
Private Label ndash
Focus on international accounts
Financial Figures FY 2018
28 March 2019 Investor and Analyst Meeting
2017 2018 ∆
Turnover euro m 343 339 -10
Gross profit euro m 114 107 -60
Segment
EBIT euro m 33 32 -31
Results Private Label segment
2018 compared to 2017
18
Turnover Private Label
2018 by region
947
47 06
Central Europe
Eastern Europe
Rest of world
1 Sum of cash flow from operating activities and investment activities adjusted for financial assets
Free Cash Flow improved but still too
much impacted by working capital
Financial Figures FY 2018
28 March 2019 Investor and Analyst Meeting
in euro m 2017 2018 ∆
Cash flow from operating activities 72 102 30
Cash flow from investment activities -107 225 332
Cash flow from financing activities -138 -100 38
Change in cash and cash equivalents -173 227 400
Cash and Cash equivalents at the end of reporting period 282 509 227
Free cash flow1 15 37 22
in euro m 31122017 31122018 ∆
Cash and Cash equivalents at the end of reporting period 282 509 805
Current financial assets 290 - gt -100
Group liquidity 572 509 -110
Financial liabilities - - -
572 509 -110
19
Investments and continuous
improvement of the product portfolio
Investments 2018
bull 63 euro m (2017 67 euro m) in
fixed assets mainly in tools
and equipment
bull euro 03 m (2017 euro 11 m) in
intangible assets (mainly
softwareproduct and
customer-oriented systems)
bull Investment rate 36
(2017 45 )
28 March 2019 Investor and Analyst Meeting
Financial Figures FY 2018
Investments vs depreciation
in euro m
62
71 78 78
66 63 58
62 64 69
0
2
4
6
8
10
2014 2015 2016 2017 2018
Investments Depreciation
20
Solid finance structure of the Group
28 March 2019 Investor and Analyst Meeting
Financial Figures FY 2018
99 102
70 65
56 55
0
50
100
150
200
250
2017 2018
Liabilities
Other provisionsand liabilities
Pension reserves
Equity
Balance sheet ratios
in Mio euro
57 57
11 10
56 58
44 46
57 51
0
50
100
150
200
250
2017 2018
Assets
Cash andfinancial assets
Inventories
Receivables andother currentassets
Other non-currentassets
Non-currentassets
225 225 222 222
21
Continuous strong capital structure
and financial flexibility
Financial Figures FY 2018
28 March 2019 Investor and Analyst Meeting
Equity-ratio
31 December in euro m
Cash cash equivalents and short-term
financial assets 31 December in euro m
948
1067 1046
985 1018
425
449 437 438
459
20
25
30
35
40
45
50
70
80
90
100
110
120
2014 2015 2016 2017 2018
Equity Equity ratio
628 682 695 572
509
0
10
20
30
40
50
60
70
2014 2015 2016 2017 2018
22
930 920
48 56
159 158
0
200
400
600
800
1000
1200
2017 2018
PrivateLabel
Wellbeing
Household
Employees by segment
31 December 2018
Employees
By Region 31 December 2018
Number of employees on stable level
Financial Figures FY 2018
28 March 2019 Investor and Analyst Meeting
370
414
143
73
Germany
Czech Republic
France
Other Countries
23
1137 1134
Development Leifheit share
Financial Figures FY 2018
0
200
400
600
800
1000
1200
2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019
Schlusskurs Leifheit Aktie Schlusskurs SDAX
10-year performance of Leifheit share price compared to SDAX in (indexed to 100)
28 March 2019 Investor and Analyst Meeting
Leifheit share price performance Jan 2018 ndash March 2019 compared to SDAX in (indexed to 100
0
20
40
60
80
100
120
Jan Feb Mrz Apr Mai Jun Jul Jul Aug Sep Okt Nov Dez Jan Feb
Schlusskurs Leifheit Aktie Schlusskurs SDAX
24
-1
2018 105 euro1
Long-term dividend development
Dividend per share in euro
1 Proposal to the Annual General Meeting
2 Based on the particular closing price at year-end
Committed to shareholder returns -
105 euro dividend proposed to the AGM
Financial Figures FY 2018
28 March 2019 Investor and Analyst Meeting
000
050
100
150
1984
1985
1986
1987
1988
1989
1990
1991
1992
1993
1994
1995
1996
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
2015
2016
2017
2018
Bonusspecial dividend Dividend
2018 59
2017 38
2016 51
2015 56
2014 39
2013 53
2012 52
2011 63
Dividend yield 2
25
Key strategic initiatives 2019
Digitalization and
Connectivity
High demand for
battery-powered devices
Connectivity of products
and services
E-Commerce
High growth rates
for household
goods amp appliances
(20162017 +265)
Convenience
Demand-oriented product
innovation through systematic
innovation and market
introduction processes
Demographic change
More private households
rising proportion of older
population amp higher quality
orientation among young
households
Health
Demand for well-being and
healthcare products
due to growing health
awareness
Environment
Durable high
quality products
Trends and market environment
offer attractive growth opportunities
Key strategic initiatives
28 March 2019 Investor and Analyst Meeting 27
Interlock Online and
Offline sales
channels establish
Pan-European
E-Commerce team
launch own
web shop
Digitalization
Drive consumer-
oriented product
innovations and
renewal of existing
portfolio
Innovation
International
geographic
expansion
Brand building
activities
especially
in Eastern Europe
Internationalization
Increased efficiency
and speed from
processes and IT
along the entire
value chain
Efficiency
Strengthening strategy to consistently
address growth themes
Key strategic initiatives
28 March 2019 Investor and Analyst Meeting 28
Expansion of e-commerce activities
through European platform
Key strategic initiatives
28 March 2019 Investor and Analyst Meeting
Interlocking of
onlineoffline
sales channels
Create best in class
consumer communication
and service
Analysis of customer data
to better understand their
needs
Launch of new
Online-Shops
in core markets
29
New Online-Shops
to be launched in 2019
Key strategic initiatives
28 March 2019 Investor and Analyst Meeting 30
Internationalization
Increased investments in Eastern Europe
bull Expansion of brands through
targeted sales activities
bull Focus on selected Eastern
European markets with attractive
growth opportunities
bull Increased investments in Poland
Czech Republic Romania and
Slovakia
bull Foundation of subsidiary in
China for sales activities in Asia
Pacific region
28 March 2019 Investor and Analyst Meeting
Key strategic initiatives
31
Product and Brand Initiatives 2019
Anniversary Colour Edition
Product and Brand Initiatives 2019
28 March 2019 Investor and Analyst Meeting 33
bull Most comfortable floor wiper for
convenient in-between Cleaning
(highly relevant for consumer)
bull Refillable cartridge can be filled
with water and any chosen
branded floor cleaning liquid
bull Suitable for all kinds of floor
bull Good Classic Pico Spray (RRP
2799 euro)
bull Better Easy Spray XL (RRP
3999 euro)
bull Best Care amp Protect (fuumlr wooden
floors RRP 3999 euro6999 euro Set)
Product and Brand Initiatives 2019
28 March 2019 Investor and Analyst Meeting 34
bull Width suction nozzle 26cm
bull App 30min runtime
bull 360deg- usage
bull Lateral tank plug for quick emptying
bull Large tank opening for hygienic
cleaning
bull ClickSystem for versatile application
with handle
Aquanta Clilck RRP 5499euro
-romotion 3499euro
Availablility 01 012019
Aquanta RRP 3999
Promotion 2999
Dry amp Clean
RRP 5999 euro
promo 3999 euro
Click-System for versatile application
with all Leifheit Click-System handles Product and Brand Initiatives 2019
28 March 2019 Investor and Analyst Meeting 35
Product and Brand Initiatives 2019
28 March 2019 Investor and Analyst Meeting 36
Product and Brand Initiatives 2019
28 March 2019 Investor and Analyst Meeting 37
Product and Brand Initiatives 2019
28 March 2019 Investor and Analyst Meeting 38
28 March 2019 Investor and Analyst Meeting 39
Soehnle Scales Colour Editions 2019
Product and Brand Initiatives 2019
Personal scales Style
Sense Compact 200
Kitchen scales
Page Compact 300
Investor and Analyst Meeting
Product and Brand Initiatives 2019
28 March 2019 40
Expansion of blood
pressure monitors range
Systo Monitor 180
28 March 2019 Investor and Analyst Meeting 41
Zuschaltbare LED- Beleuchtung
(atmosphaumlrisch oder konstant)
Zwei geraumluscharme Beduftungsmodi
(10 Sek oder konstant)
Geeignet fuumlr Parfuumlm- und
aumltherische Oumlle
Product and Brand Initiatives 2019
Expansion of
Air treatment range
Bari Design
Aroma Diffuser
28 March 2019 Investor and Analyst Meeting 42
Product and Brand Initiatives 2019
Expansion of Soehnle
Connect Scales range
Shape Sense Connect
Forecast Financial Year 2019
2019 Leifheit targets turnover growth
of 3 to 4
Financial Forecast
28 March 2019 Investor and Analyst Meeting
Slowdown in growth due to increasing global and economic tensions
Economic slowdown in the EU despite good domestic demand
Retail trade growth in Germany weak
European consumers propensity to consume worsens
Group Turnover growth of about 3 to 4
Household Turnover growth of about 2 to 3
Wellbeing Turnover growth of about 11 to 12
Private Label Turnover growth of about 3 to 4
EBIT of around euro 9 m to euro 10
Free cash flow of about euro 35 m to euro 45 m
Economic
environment
2019
Forecast Group
development
2019
44
Long-standing
track record
For 60 years one of
the leading suppliers
of household products
in Europe
Excellent
product quality
High-quality innovative
products for cleaning
laundry care kitchen
and wellbeing with high
utility and functional
design
Non-cyclical
business
Leifheit products
used every day
Strong brands
Leifheit and
Soehnle
High awareness and
consumer confidence
Innovation
capability
Demand-oriented
product innovation
through systematic
innovation and market
introduction processes
Changing market
Digitalization
e-commerce and
convenience create
attractive growth
opportunities
International
sales network
Promotes market
penetration and further
internationalization
Finance
structure
Efficient cost
structure and solid
financial position
Shareholder-
oriented
dividend policy
Distribution of approx
75 of max (free cash
flow net income)
targeted surplus cash
for shareholders
Strong long-term
share price
performance
Since 2008 +450
and thus above SDAX
(+240)
Investment Highlights
28 March 2019 Investor and Analyst Meeting 45
Annex
Financial calendar and contact
Dates 2019
28 March 2019
Annual Financial Reports 2018
Analystlsquos meeting FrankfurtMain Germany
14 May 2019
Quarterly statement Q1
29 May 2019
Annual General Meeting FrankfurtMain Germany
13 August 2019
Financial report for the period ending 30 June 2019
12 November 2019
Quarterly statement Q3
Contact
Petra Dombrowsky
Corporate Communications Investor Relations
Phone +49 2604 977-218
Email irleifheitcom
wwwleifheit-groupcom
28 March 2019 Investor and Analyst Meeting
Annex
47
1 Adjusted by foreign currency results
-1
2014 2015 2016 2017 2018
Group turnover euro m 2207 2318 2371 2368 2342
Profitability
Gross margin 477 467 475 464 436
Cash flow
from operating activities
euro m
245
208
218
72
102
Free cash flow euro m 184 141 143 15 37
EBIT
EBIT adjusted1
euro m
euro m
215
164
217
192
221
218
188
203
131
128
EBIT margin 98 93 93 80 56
EBT euro m 198 202 206 177 119
Net result for the period euro m 141 143 145 129 84
ROCE 203 181 163 127 85
Long-term financial overview
Annex
28 March 2019 Investor and Analyst Meeting 48
1 Scrip issue in June 2017 2013 ndash 2016 adjusted
2 Not including repurchased treasury shares
311214 311215 311216 311217 311218
Employees No 1068 1074 1093 1137 1134
Balance sheet total2 euro m 2233 2379 2394 2249 2218
Equity euro m 948 1067 1046 985 1018
Equity ratio 425 449 437 438 459
Liquidity euro m 628 682 695 572 509
2014 2015 2016 2017 2018
Per Share1
Net result for the period2 euro 149 151 153 135 088
Free cash flow euro 194 148 151 016 039
Dividend
Special dividend
euro
euro
090
--
100
038
105
040
105
--
105
--
Investments euro m 62 71 78 78 66
Depreciation euro m 63 58 62 64 69
Long-term financial overview
Annex
28 March 2019 Investor and Analyst Meeting 49
2010
bull Takeover of the remaining shares of HerbyF
2012
bull Termination of the license agreement with Dr Oetker Bakeware
1984
bull IPO of Leifheit AG
1970
bull Annual production of carpet sweepers reaches 2 m units Leifheit becomes European market leader
1959
bull Foundation
1988
bull License agreement for Dr Oetker Bakeware
bull Acquisition of Spirella and Kleine Wolke (bathroom furnishings and -accessories)
1972
bull Takeover of Leifheit by ITT (US)
2010
bull Sale of the business unit lsquobathroomrsquo including the brands Spirella Kleine Wolke and Meusch
1970 1980 1990 2000 1960
1998
bull Takeover of 346 of the shares of BirambeauF
1995
bull Start of the new production plant in BlatnaacuteCZ
2010
2008
bull Takeover of 60 of HerbyF
2001
bull Takeover of Soehnle Group
bull 2006
bull Takeover of the remaining shares of BirambeauF
2020 0
2015
bull Strategy ldquoLeifheit 2020rdquo
2017
bull Capital increase from company funds
Leifheit ndash 60 years of passion
for housework
Annex
28 March 2019 Investor and Analyst Meeting 50
1003
826
491
823
733
505 504
352
4763
303
Shareholder structure March 2018
Non free float shareholders1 232
Free float12 768
1 Definition of German stock exchange for indices
2 Including shareholdings of the Management Board
bull MKV Verwaltungs GmbH Gruumlnwald (GER)
1003
bull Joachim Loh Haiger (GER)
826
bull Leifheit AG Nassau (GER) treasury shares
491
bull Alantra EQMC Asset Management SGIIC
SA Madrid (ES) 823
bull DBAY Advisors Limited Douglas (IM)
733
bull MainFirst SICAV Senningerberg (LUX)
504
bull Teslin Capital Management BVGerlin NV
Maarsbergen (NL) 505
bull Blackmoor Ownership Holdings Master
Limited London (UK) 352
bull Share ownership under reporting threshold
4763
Significant free float and international
investors
Annex
28 March 2019 Investor and Analyst Meeting 51
Aktiengesellschaft
Postfach 11 65
D-56377 Nassau
497
325
145
33
GermanyCentral EuropeEastern EuropeRest of the World
Highest turnover segment
of the Group
Significantly higher turnover
in the product category
cleaning
Earnings affected ao by
currency effects and higher
material prices
Household positive development of cleaning
cannot compensate decline in laundry care
Financial Figures FY 2018
28 March 2019 Investor and Analyst Meeting
2017 2018 ∆
Turnover euro m 1829 1804 -14
Gross profit euro m 887 828 -67
Segment-
EBIT euro m 133 102 -233
Results Household segment
2018 compared to 2017
16
Turnover Household
2018 by region
Turnaround due to
turnover growth
by 12
Decline in EBIT due to
currency effects and one-
time higher expenses for the
Soehnle app
Strong growth recorded
in Germany and
Eastern Europe
Wellbeing ndash new Soehnle
assortement as growth drivers
Financial Figures FY 2018
28 March 2019 Investor and Analyst Meeting
399
501
53 47
GermanyCentral EuropeEastern EuropeRest of the World
2017 2018 ∆
Turnover euro m 196 199 +12
Gross profit euro m 98 86 -124
Segment
EBIT euro m 22 -03 -lt100
Results Wellbeing segment
2018 compared to 2017
17
Turnover Wellbeing
2018 by region
Continued weakness of
individual trading partners
and protests in France
EBIT at stable level Triple-digit percentage
growth in Eastern Europe
Private Label ndash
Focus on international accounts
Financial Figures FY 2018
28 March 2019 Investor and Analyst Meeting
2017 2018 ∆
Turnover euro m 343 339 -10
Gross profit euro m 114 107 -60
Segment
EBIT euro m 33 32 -31
Results Private Label segment
2018 compared to 2017
18
Turnover Private Label
2018 by region
947
47 06
Central Europe
Eastern Europe
Rest of world
1 Sum of cash flow from operating activities and investment activities adjusted for financial assets
Free Cash Flow improved but still too
much impacted by working capital
Financial Figures FY 2018
28 March 2019 Investor and Analyst Meeting
in euro m 2017 2018 ∆
Cash flow from operating activities 72 102 30
Cash flow from investment activities -107 225 332
Cash flow from financing activities -138 -100 38
Change in cash and cash equivalents -173 227 400
Cash and Cash equivalents at the end of reporting period 282 509 227
Free cash flow1 15 37 22
in euro m 31122017 31122018 ∆
Cash and Cash equivalents at the end of reporting period 282 509 805
Current financial assets 290 - gt -100
Group liquidity 572 509 -110
Financial liabilities - - -
572 509 -110
19
Investments and continuous
improvement of the product portfolio
Investments 2018
bull 63 euro m (2017 67 euro m) in
fixed assets mainly in tools
and equipment
bull euro 03 m (2017 euro 11 m) in
intangible assets (mainly
softwareproduct and
customer-oriented systems)
bull Investment rate 36
(2017 45 )
28 March 2019 Investor and Analyst Meeting
Financial Figures FY 2018
Investments vs depreciation
in euro m
62
71 78 78
66 63 58
62 64 69
0
2
4
6
8
10
2014 2015 2016 2017 2018
Investments Depreciation
20
Solid finance structure of the Group
28 March 2019 Investor and Analyst Meeting
Financial Figures FY 2018
99 102
70 65
56 55
0
50
100
150
200
250
2017 2018
Liabilities
Other provisionsand liabilities
Pension reserves
Equity
Balance sheet ratios
in Mio euro
57 57
11 10
56 58
44 46
57 51
0
50
100
150
200
250
2017 2018
Assets
Cash andfinancial assets
Inventories
Receivables andother currentassets
Other non-currentassets
Non-currentassets
225 225 222 222
21
Continuous strong capital structure
and financial flexibility
Financial Figures FY 2018
28 March 2019 Investor and Analyst Meeting
Equity-ratio
31 December in euro m
Cash cash equivalents and short-term
financial assets 31 December in euro m
948
1067 1046
985 1018
425
449 437 438
459
20
25
30
35
40
45
50
70
80
90
100
110
120
2014 2015 2016 2017 2018
Equity Equity ratio
628 682 695 572
509
0
10
20
30
40
50
60
70
2014 2015 2016 2017 2018
22
930 920
48 56
159 158
0
200
400
600
800
1000
1200
2017 2018
PrivateLabel
Wellbeing
Household
Employees by segment
31 December 2018
Employees
By Region 31 December 2018
Number of employees on stable level
Financial Figures FY 2018
28 March 2019 Investor and Analyst Meeting
370
414
143
73
Germany
Czech Republic
France
Other Countries
23
1137 1134
Development Leifheit share
Financial Figures FY 2018
0
200
400
600
800
1000
1200
2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019
Schlusskurs Leifheit Aktie Schlusskurs SDAX
10-year performance of Leifheit share price compared to SDAX in (indexed to 100)
28 March 2019 Investor and Analyst Meeting
Leifheit share price performance Jan 2018 ndash March 2019 compared to SDAX in (indexed to 100
0
20
40
60
80
100
120
Jan Feb Mrz Apr Mai Jun Jul Jul Aug Sep Okt Nov Dez Jan Feb
Schlusskurs Leifheit Aktie Schlusskurs SDAX
24
-1
2018 105 euro1
Long-term dividend development
Dividend per share in euro
1 Proposal to the Annual General Meeting
2 Based on the particular closing price at year-end
Committed to shareholder returns -
105 euro dividend proposed to the AGM
Financial Figures FY 2018
28 March 2019 Investor and Analyst Meeting
000
050
100
150
1984
1985
1986
1987
1988
1989
1990
1991
1992
1993
1994
1995
1996
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
2015
2016
2017
2018
Bonusspecial dividend Dividend
2018 59
2017 38
2016 51
2015 56
2014 39
2013 53
2012 52
2011 63
Dividend yield 2
25
Key strategic initiatives 2019
Digitalization and
Connectivity
High demand for
battery-powered devices
Connectivity of products
and services
E-Commerce
High growth rates
for household
goods amp appliances
(20162017 +265)
Convenience
Demand-oriented product
innovation through systematic
innovation and market
introduction processes
Demographic change
More private households
rising proportion of older
population amp higher quality
orientation among young
households
Health
Demand for well-being and
healthcare products
due to growing health
awareness
Environment
Durable high
quality products
Trends and market environment
offer attractive growth opportunities
Key strategic initiatives
28 March 2019 Investor and Analyst Meeting 27
Interlock Online and
Offline sales
channels establish
Pan-European
E-Commerce team
launch own
web shop
Digitalization
Drive consumer-
oriented product
innovations and
renewal of existing
portfolio
Innovation
International
geographic
expansion
Brand building
activities
especially
in Eastern Europe
Internationalization
Increased efficiency
and speed from
processes and IT
along the entire
value chain
Efficiency
Strengthening strategy to consistently
address growth themes
Key strategic initiatives
28 March 2019 Investor and Analyst Meeting 28
Expansion of e-commerce activities
through European platform
Key strategic initiatives
28 March 2019 Investor and Analyst Meeting
Interlocking of
onlineoffline
sales channels
Create best in class
consumer communication
and service
Analysis of customer data
to better understand their
needs
Launch of new
Online-Shops
in core markets
29
New Online-Shops
to be launched in 2019
Key strategic initiatives
28 March 2019 Investor and Analyst Meeting 30
Internationalization
Increased investments in Eastern Europe
bull Expansion of brands through
targeted sales activities
bull Focus on selected Eastern
European markets with attractive
growth opportunities
bull Increased investments in Poland
Czech Republic Romania and
Slovakia
bull Foundation of subsidiary in
China for sales activities in Asia
Pacific region
28 March 2019 Investor and Analyst Meeting
Key strategic initiatives
31
Product and Brand Initiatives 2019
Anniversary Colour Edition
Product and Brand Initiatives 2019
28 March 2019 Investor and Analyst Meeting 33
bull Most comfortable floor wiper for
convenient in-between Cleaning
(highly relevant for consumer)
bull Refillable cartridge can be filled
with water and any chosen
branded floor cleaning liquid
bull Suitable for all kinds of floor
bull Good Classic Pico Spray (RRP
2799 euro)
bull Better Easy Spray XL (RRP
3999 euro)
bull Best Care amp Protect (fuumlr wooden
floors RRP 3999 euro6999 euro Set)
Product and Brand Initiatives 2019
28 March 2019 Investor and Analyst Meeting 34
bull Width suction nozzle 26cm
bull App 30min runtime
bull 360deg- usage
bull Lateral tank plug for quick emptying
bull Large tank opening for hygienic
cleaning
bull ClickSystem for versatile application
with handle
Aquanta Clilck RRP 5499euro
-romotion 3499euro
Availablility 01 012019
Aquanta RRP 3999
Promotion 2999
Dry amp Clean
RRP 5999 euro
promo 3999 euro
Click-System for versatile application
with all Leifheit Click-System handles Product and Brand Initiatives 2019
28 March 2019 Investor and Analyst Meeting 35
Product and Brand Initiatives 2019
28 March 2019 Investor and Analyst Meeting 36
Product and Brand Initiatives 2019
28 March 2019 Investor and Analyst Meeting 37
Product and Brand Initiatives 2019
28 March 2019 Investor and Analyst Meeting 38
28 March 2019 Investor and Analyst Meeting 39
Soehnle Scales Colour Editions 2019
Product and Brand Initiatives 2019
Personal scales Style
Sense Compact 200
Kitchen scales
Page Compact 300
Investor and Analyst Meeting
Product and Brand Initiatives 2019
28 March 2019 40
Expansion of blood
pressure monitors range
Systo Monitor 180
28 March 2019 Investor and Analyst Meeting 41
Zuschaltbare LED- Beleuchtung
(atmosphaumlrisch oder konstant)
Zwei geraumluscharme Beduftungsmodi
(10 Sek oder konstant)
Geeignet fuumlr Parfuumlm- und
aumltherische Oumlle
Product and Brand Initiatives 2019
Expansion of
Air treatment range
Bari Design
Aroma Diffuser
28 March 2019 Investor and Analyst Meeting 42
Product and Brand Initiatives 2019
Expansion of Soehnle
Connect Scales range
Shape Sense Connect
Forecast Financial Year 2019
2019 Leifheit targets turnover growth
of 3 to 4
Financial Forecast
28 March 2019 Investor and Analyst Meeting
Slowdown in growth due to increasing global and economic tensions
Economic slowdown in the EU despite good domestic demand
Retail trade growth in Germany weak
European consumers propensity to consume worsens
Group Turnover growth of about 3 to 4
Household Turnover growth of about 2 to 3
Wellbeing Turnover growth of about 11 to 12
Private Label Turnover growth of about 3 to 4
EBIT of around euro 9 m to euro 10
Free cash flow of about euro 35 m to euro 45 m
Economic
environment
2019
Forecast Group
development
2019
44
Long-standing
track record
For 60 years one of
the leading suppliers
of household products
in Europe
Excellent
product quality
High-quality innovative
products for cleaning
laundry care kitchen
and wellbeing with high
utility and functional
design
Non-cyclical
business
Leifheit products
used every day
Strong brands
Leifheit and
Soehnle
High awareness and
consumer confidence
Innovation
capability
Demand-oriented
product innovation
through systematic
innovation and market
introduction processes
Changing market
Digitalization
e-commerce and
convenience create
attractive growth
opportunities
International
sales network
Promotes market
penetration and further
internationalization
Finance
structure
Efficient cost
structure and solid
financial position
Shareholder-
oriented
dividend policy
Distribution of approx
75 of max (free cash
flow net income)
targeted surplus cash
for shareholders
Strong long-term
share price
performance
Since 2008 +450
and thus above SDAX
(+240)
Investment Highlights
28 March 2019 Investor and Analyst Meeting 45
Annex
Financial calendar and contact
Dates 2019
28 March 2019
Annual Financial Reports 2018
Analystlsquos meeting FrankfurtMain Germany
14 May 2019
Quarterly statement Q1
29 May 2019
Annual General Meeting FrankfurtMain Germany
13 August 2019
Financial report for the period ending 30 June 2019
12 November 2019
Quarterly statement Q3
Contact
Petra Dombrowsky
Corporate Communications Investor Relations
Phone +49 2604 977-218
Email irleifheitcom
wwwleifheit-groupcom
28 March 2019 Investor and Analyst Meeting
Annex
47
1 Adjusted by foreign currency results
-1
2014 2015 2016 2017 2018
Group turnover euro m 2207 2318 2371 2368 2342
Profitability
Gross margin 477 467 475 464 436
Cash flow
from operating activities
euro m
245
208
218
72
102
Free cash flow euro m 184 141 143 15 37
EBIT
EBIT adjusted1
euro m
euro m
215
164
217
192
221
218
188
203
131
128
EBIT margin 98 93 93 80 56
EBT euro m 198 202 206 177 119
Net result for the period euro m 141 143 145 129 84
ROCE 203 181 163 127 85
Long-term financial overview
Annex
28 March 2019 Investor and Analyst Meeting 48
1 Scrip issue in June 2017 2013 ndash 2016 adjusted
2 Not including repurchased treasury shares
311214 311215 311216 311217 311218
Employees No 1068 1074 1093 1137 1134
Balance sheet total2 euro m 2233 2379 2394 2249 2218
Equity euro m 948 1067 1046 985 1018
Equity ratio 425 449 437 438 459
Liquidity euro m 628 682 695 572 509
2014 2015 2016 2017 2018
Per Share1
Net result for the period2 euro 149 151 153 135 088
Free cash flow euro 194 148 151 016 039
Dividend
Special dividend
euro
euro
090
--
100
038
105
040
105
--
105
--
Investments euro m 62 71 78 78 66
Depreciation euro m 63 58 62 64 69
Long-term financial overview
Annex
28 March 2019 Investor and Analyst Meeting 49
2010
bull Takeover of the remaining shares of HerbyF
2012
bull Termination of the license agreement with Dr Oetker Bakeware
1984
bull IPO of Leifheit AG
1970
bull Annual production of carpet sweepers reaches 2 m units Leifheit becomes European market leader
1959
bull Foundation
1988
bull License agreement for Dr Oetker Bakeware
bull Acquisition of Spirella and Kleine Wolke (bathroom furnishings and -accessories)
1972
bull Takeover of Leifheit by ITT (US)
2010
bull Sale of the business unit lsquobathroomrsquo including the brands Spirella Kleine Wolke and Meusch
1970 1980 1990 2000 1960
1998
bull Takeover of 346 of the shares of BirambeauF
1995
bull Start of the new production plant in BlatnaacuteCZ
2010
2008
bull Takeover of 60 of HerbyF
2001
bull Takeover of Soehnle Group
bull 2006
bull Takeover of the remaining shares of BirambeauF
2020 0
2015
bull Strategy ldquoLeifheit 2020rdquo
2017
bull Capital increase from company funds
Leifheit ndash 60 years of passion
for housework
Annex
28 March 2019 Investor and Analyst Meeting 50
1003
826
491
823
733
505 504
352
4763
303
Shareholder structure March 2018
Non free float shareholders1 232
Free float12 768
1 Definition of German stock exchange for indices
2 Including shareholdings of the Management Board
bull MKV Verwaltungs GmbH Gruumlnwald (GER)
1003
bull Joachim Loh Haiger (GER)
826
bull Leifheit AG Nassau (GER) treasury shares
491
bull Alantra EQMC Asset Management SGIIC
SA Madrid (ES) 823
bull DBAY Advisors Limited Douglas (IM)
733
bull MainFirst SICAV Senningerberg (LUX)
504
bull Teslin Capital Management BVGerlin NV
Maarsbergen (NL) 505
bull Blackmoor Ownership Holdings Master
Limited London (UK) 352
bull Share ownership under reporting threshold
4763
Significant free float and international
investors
Annex
28 March 2019 Investor and Analyst Meeting 51
Aktiengesellschaft
Postfach 11 65
D-56377 Nassau
Turnaround due to
turnover growth
by 12
Decline in EBIT due to
currency effects and one-
time higher expenses for the
Soehnle app
Strong growth recorded
in Germany and
Eastern Europe
Wellbeing ndash new Soehnle
assortement as growth drivers
Financial Figures FY 2018
28 March 2019 Investor and Analyst Meeting
399
501
53 47
GermanyCentral EuropeEastern EuropeRest of the World
2017 2018 ∆
Turnover euro m 196 199 +12
Gross profit euro m 98 86 -124
Segment
EBIT euro m 22 -03 -lt100
Results Wellbeing segment
2018 compared to 2017
17
Turnover Wellbeing
2018 by region
Continued weakness of
individual trading partners
and protests in France
EBIT at stable level Triple-digit percentage
growth in Eastern Europe
Private Label ndash
Focus on international accounts
Financial Figures FY 2018
28 March 2019 Investor and Analyst Meeting
2017 2018 ∆
Turnover euro m 343 339 -10
Gross profit euro m 114 107 -60
Segment
EBIT euro m 33 32 -31
Results Private Label segment
2018 compared to 2017
18
Turnover Private Label
2018 by region
947
47 06
Central Europe
Eastern Europe
Rest of world
1 Sum of cash flow from operating activities and investment activities adjusted for financial assets
Free Cash Flow improved but still too
much impacted by working capital
Financial Figures FY 2018
28 March 2019 Investor and Analyst Meeting
in euro m 2017 2018 ∆
Cash flow from operating activities 72 102 30
Cash flow from investment activities -107 225 332
Cash flow from financing activities -138 -100 38
Change in cash and cash equivalents -173 227 400
Cash and Cash equivalents at the end of reporting period 282 509 227
Free cash flow1 15 37 22
in euro m 31122017 31122018 ∆
Cash and Cash equivalents at the end of reporting period 282 509 805
Current financial assets 290 - gt -100
Group liquidity 572 509 -110
Financial liabilities - - -
572 509 -110
19
Investments and continuous
improvement of the product portfolio
Investments 2018
bull 63 euro m (2017 67 euro m) in
fixed assets mainly in tools
and equipment
bull euro 03 m (2017 euro 11 m) in
intangible assets (mainly
softwareproduct and
customer-oriented systems)
bull Investment rate 36
(2017 45 )
28 March 2019 Investor and Analyst Meeting
Financial Figures FY 2018
Investments vs depreciation
in euro m
62
71 78 78
66 63 58
62 64 69
0
2
4
6
8
10
2014 2015 2016 2017 2018
Investments Depreciation
20
Solid finance structure of the Group
28 March 2019 Investor and Analyst Meeting
Financial Figures FY 2018
99 102
70 65
56 55
0
50
100
150
200
250
2017 2018
Liabilities
Other provisionsand liabilities
Pension reserves
Equity
Balance sheet ratios
in Mio euro
57 57
11 10
56 58
44 46
57 51
0
50
100
150
200
250
2017 2018
Assets
Cash andfinancial assets
Inventories
Receivables andother currentassets
Other non-currentassets
Non-currentassets
225 225 222 222
21
Continuous strong capital structure
and financial flexibility
Financial Figures FY 2018
28 March 2019 Investor and Analyst Meeting
Equity-ratio
31 December in euro m
Cash cash equivalents and short-term
financial assets 31 December in euro m
948
1067 1046
985 1018
425
449 437 438
459
20
25
30
35
40
45
50
70
80
90
100
110
120
2014 2015 2016 2017 2018
Equity Equity ratio
628 682 695 572
509
0
10
20
30
40
50
60
70
2014 2015 2016 2017 2018
22
930 920
48 56
159 158
0
200
400
600
800
1000
1200
2017 2018
PrivateLabel
Wellbeing
Household
Employees by segment
31 December 2018
Employees
By Region 31 December 2018
Number of employees on stable level
Financial Figures FY 2018
28 March 2019 Investor and Analyst Meeting
370
414
143
73
Germany
Czech Republic
France
Other Countries
23
1137 1134
Development Leifheit share
Financial Figures FY 2018
0
200
400
600
800
1000
1200
2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019
Schlusskurs Leifheit Aktie Schlusskurs SDAX
10-year performance of Leifheit share price compared to SDAX in (indexed to 100)
28 March 2019 Investor and Analyst Meeting
Leifheit share price performance Jan 2018 ndash March 2019 compared to SDAX in (indexed to 100
0
20
40
60
80
100
120
Jan Feb Mrz Apr Mai Jun Jul Jul Aug Sep Okt Nov Dez Jan Feb
Schlusskurs Leifheit Aktie Schlusskurs SDAX
24
-1
2018 105 euro1
Long-term dividend development
Dividend per share in euro
1 Proposal to the Annual General Meeting
2 Based on the particular closing price at year-end
Committed to shareholder returns -
105 euro dividend proposed to the AGM
Financial Figures FY 2018
28 March 2019 Investor and Analyst Meeting
000
050
100
150
1984
1985
1986
1987
1988
1989
1990
1991
1992
1993
1994
1995
1996
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
2015
2016
2017
2018
Bonusspecial dividend Dividend
2018 59
2017 38
2016 51
2015 56
2014 39
2013 53
2012 52
2011 63
Dividend yield 2
25
Key strategic initiatives 2019
Digitalization and
Connectivity
High demand for
battery-powered devices
Connectivity of products
and services
E-Commerce
High growth rates
for household
goods amp appliances
(20162017 +265)
Convenience
Demand-oriented product
innovation through systematic
innovation and market
introduction processes
Demographic change
More private households
rising proportion of older
population amp higher quality
orientation among young
households
Health
Demand for well-being and
healthcare products
due to growing health
awareness
Environment
Durable high
quality products
Trends and market environment
offer attractive growth opportunities
Key strategic initiatives
28 March 2019 Investor and Analyst Meeting 27
Interlock Online and
Offline sales
channels establish
Pan-European
E-Commerce team
launch own
web shop
Digitalization
Drive consumer-
oriented product
innovations and
renewal of existing
portfolio
Innovation
International
geographic
expansion
Brand building
activities
especially
in Eastern Europe
Internationalization
Increased efficiency
and speed from
processes and IT
along the entire
value chain
Efficiency
Strengthening strategy to consistently
address growth themes
Key strategic initiatives
28 March 2019 Investor and Analyst Meeting 28
Expansion of e-commerce activities
through European platform
Key strategic initiatives
28 March 2019 Investor and Analyst Meeting
Interlocking of
onlineoffline
sales channels
Create best in class
consumer communication
and service
Analysis of customer data
to better understand their
needs
Launch of new
Online-Shops
in core markets
29
New Online-Shops
to be launched in 2019
Key strategic initiatives
28 March 2019 Investor and Analyst Meeting 30
Internationalization
Increased investments in Eastern Europe
bull Expansion of brands through
targeted sales activities
bull Focus on selected Eastern
European markets with attractive
growth opportunities
bull Increased investments in Poland
Czech Republic Romania and
Slovakia
bull Foundation of subsidiary in
China for sales activities in Asia
Pacific region
28 March 2019 Investor and Analyst Meeting
Key strategic initiatives
31
Product and Brand Initiatives 2019
Anniversary Colour Edition
Product and Brand Initiatives 2019
28 March 2019 Investor and Analyst Meeting 33
bull Most comfortable floor wiper for
convenient in-between Cleaning
(highly relevant for consumer)
bull Refillable cartridge can be filled
with water and any chosen
branded floor cleaning liquid
bull Suitable for all kinds of floor
bull Good Classic Pico Spray (RRP
2799 euro)
bull Better Easy Spray XL (RRP
3999 euro)
bull Best Care amp Protect (fuumlr wooden
floors RRP 3999 euro6999 euro Set)
Product and Brand Initiatives 2019
28 March 2019 Investor and Analyst Meeting 34
bull Width suction nozzle 26cm
bull App 30min runtime
bull 360deg- usage
bull Lateral tank plug for quick emptying
bull Large tank opening for hygienic
cleaning
bull ClickSystem for versatile application
with handle
Aquanta Clilck RRP 5499euro
-romotion 3499euro
Availablility 01 012019
Aquanta RRP 3999
Promotion 2999
Dry amp Clean
RRP 5999 euro
promo 3999 euro
Click-System for versatile application
with all Leifheit Click-System handles Product and Brand Initiatives 2019
28 March 2019 Investor and Analyst Meeting 35
Product and Brand Initiatives 2019
28 March 2019 Investor and Analyst Meeting 36
Product and Brand Initiatives 2019
28 March 2019 Investor and Analyst Meeting 37
Product and Brand Initiatives 2019
28 March 2019 Investor and Analyst Meeting 38
28 March 2019 Investor and Analyst Meeting 39
Soehnle Scales Colour Editions 2019
Product and Brand Initiatives 2019
Personal scales Style
Sense Compact 200
Kitchen scales
Page Compact 300
Investor and Analyst Meeting
Product and Brand Initiatives 2019
28 March 2019 40
Expansion of blood
pressure monitors range
Systo Monitor 180
28 March 2019 Investor and Analyst Meeting 41
Zuschaltbare LED- Beleuchtung
(atmosphaumlrisch oder konstant)
Zwei geraumluscharme Beduftungsmodi
(10 Sek oder konstant)
Geeignet fuumlr Parfuumlm- und
aumltherische Oumlle
Product and Brand Initiatives 2019
Expansion of
Air treatment range
Bari Design
Aroma Diffuser
28 March 2019 Investor and Analyst Meeting 42
Product and Brand Initiatives 2019
Expansion of Soehnle
Connect Scales range
Shape Sense Connect
Forecast Financial Year 2019
2019 Leifheit targets turnover growth
of 3 to 4
Financial Forecast
28 March 2019 Investor and Analyst Meeting
Slowdown in growth due to increasing global and economic tensions
Economic slowdown in the EU despite good domestic demand
Retail trade growth in Germany weak
European consumers propensity to consume worsens
Group Turnover growth of about 3 to 4
Household Turnover growth of about 2 to 3
Wellbeing Turnover growth of about 11 to 12
Private Label Turnover growth of about 3 to 4
EBIT of around euro 9 m to euro 10
Free cash flow of about euro 35 m to euro 45 m
Economic
environment
2019
Forecast Group
development
2019
44
Long-standing
track record
For 60 years one of
the leading suppliers
of household products
in Europe
Excellent
product quality
High-quality innovative
products for cleaning
laundry care kitchen
and wellbeing with high
utility and functional
design
Non-cyclical
business
Leifheit products
used every day
Strong brands
Leifheit and
Soehnle
High awareness and
consumer confidence
Innovation
capability
Demand-oriented
product innovation
through systematic
innovation and market
introduction processes
Changing market
Digitalization
e-commerce and
convenience create
attractive growth
opportunities
International
sales network
Promotes market
penetration and further
internationalization
Finance
structure
Efficient cost
structure and solid
financial position
Shareholder-
oriented
dividend policy
Distribution of approx
75 of max (free cash
flow net income)
targeted surplus cash
for shareholders
Strong long-term
share price
performance
Since 2008 +450
and thus above SDAX
(+240)
Investment Highlights
28 March 2019 Investor and Analyst Meeting 45
Annex
Financial calendar and contact
Dates 2019
28 March 2019
Annual Financial Reports 2018
Analystlsquos meeting FrankfurtMain Germany
14 May 2019
Quarterly statement Q1
29 May 2019
Annual General Meeting FrankfurtMain Germany
13 August 2019
Financial report for the period ending 30 June 2019
12 November 2019
Quarterly statement Q3
Contact
Petra Dombrowsky
Corporate Communications Investor Relations
Phone +49 2604 977-218
Email irleifheitcom
wwwleifheit-groupcom
28 March 2019 Investor and Analyst Meeting
Annex
47
1 Adjusted by foreign currency results
-1
2014 2015 2016 2017 2018
Group turnover euro m 2207 2318 2371 2368 2342
Profitability
Gross margin 477 467 475 464 436
Cash flow
from operating activities
euro m
245
208
218
72
102
Free cash flow euro m 184 141 143 15 37
EBIT
EBIT adjusted1
euro m
euro m
215
164
217
192
221
218
188
203
131
128
EBIT margin 98 93 93 80 56
EBT euro m 198 202 206 177 119
Net result for the period euro m 141 143 145 129 84
ROCE 203 181 163 127 85
Long-term financial overview
Annex
28 March 2019 Investor and Analyst Meeting 48
1 Scrip issue in June 2017 2013 ndash 2016 adjusted
2 Not including repurchased treasury shares
311214 311215 311216 311217 311218
Employees No 1068 1074 1093 1137 1134
Balance sheet total2 euro m 2233 2379 2394 2249 2218
Equity euro m 948 1067 1046 985 1018
Equity ratio 425 449 437 438 459
Liquidity euro m 628 682 695 572 509
2014 2015 2016 2017 2018
Per Share1
Net result for the period2 euro 149 151 153 135 088
Free cash flow euro 194 148 151 016 039
Dividend
Special dividend
euro
euro
090
--
100
038
105
040
105
--
105
--
Investments euro m 62 71 78 78 66
Depreciation euro m 63 58 62 64 69
Long-term financial overview
Annex
28 March 2019 Investor and Analyst Meeting 49
2010
bull Takeover of the remaining shares of HerbyF
2012
bull Termination of the license agreement with Dr Oetker Bakeware
1984
bull IPO of Leifheit AG
1970
bull Annual production of carpet sweepers reaches 2 m units Leifheit becomes European market leader
1959
bull Foundation
1988
bull License agreement for Dr Oetker Bakeware
bull Acquisition of Spirella and Kleine Wolke (bathroom furnishings and -accessories)
1972
bull Takeover of Leifheit by ITT (US)
2010
bull Sale of the business unit lsquobathroomrsquo including the brands Spirella Kleine Wolke and Meusch
1970 1980 1990 2000 1960
1998
bull Takeover of 346 of the shares of BirambeauF
1995
bull Start of the new production plant in BlatnaacuteCZ
2010
2008
bull Takeover of 60 of HerbyF
2001
bull Takeover of Soehnle Group
bull 2006
bull Takeover of the remaining shares of BirambeauF
2020 0
2015
bull Strategy ldquoLeifheit 2020rdquo
2017
bull Capital increase from company funds
Leifheit ndash 60 years of passion
for housework
Annex
28 March 2019 Investor and Analyst Meeting 50
1003
826
491
823
733
505 504
352
4763
303
Shareholder structure March 2018
Non free float shareholders1 232
Free float12 768
1 Definition of German stock exchange for indices
2 Including shareholdings of the Management Board
bull MKV Verwaltungs GmbH Gruumlnwald (GER)
1003
bull Joachim Loh Haiger (GER)
826
bull Leifheit AG Nassau (GER) treasury shares
491
bull Alantra EQMC Asset Management SGIIC
SA Madrid (ES) 823
bull DBAY Advisors Limited Douglas (IM)
733
bull MainFirst SICAV Senningerberg (LUX)
504
bull Teslin Capital Management BVGerlin NV
Maarsbergen (NL) 505
bull Blackmoor Ownership Holdings Master
Limited London (UK) 352
bull Share ownership under reporting threshold
4763
Significant free float and international
investors
Annex
28 March 2019 Investor and Analyst Meeting 51
Aktiengesellschaft
Postfach 11 65
D-56377 Nassau
Continued weakness of
individual trading partners
and protests in France
EBIT at stable level Triple-digit percentage
growth in Eastern Europe
Private Label ndash
Focus on international accounts
Financial Figures FY 2018
28 March 2019 Investor and Analyst Meeting
2017 2018 ∆
Turnover euro m 343 339 -10
Gross profit euro m 114 107 -60
Segment
EBIT euro m 33 32 -31
Results Private Label segment
2018 compared to 2017
18
Turnover Private Label
2018 by region
947
47 06
Central Europe
Eastern Europe
Rest of world
1 Sum of cash flow from operating activities and investment activities adjusted for financial assets
Free Cash Flow improved but still too
much impacted by working capital
Financial Figures FY 2018
28 March 2019 Investor and Analyst Meeting
in euro m 2017 2018 ∆
Cash flow from operating activities 72 102 30
Cash flow from investment activities -107 225 332
Cash flow from financing activities -138 -100 38
Change in cash and cash equivalents -173 227 400
Cash and Cash equivalents at the end of reporting period 282 509 227
Free cash flow1 15 37 22
in euro m 31122017 31122018 ∆
Cash and Cash equivalents at the end of reporting period 282 509 805
Current financial assets 290 - gt -100
Group liquidity 572 509 -110
Financial liabilities - - -
572 509 -110
19
Investments and continuous
improvement of the product portfolio
Investments 2018
bull 63 euro m (2017 67 euro m) in
fixed assets mainly in tools
and equipment
bull euro 03 m (2017 euro 11 m) in
intangible assets (mainly
softwareproduct and
customer-oriented systems)
bull Investment rate 36
(2017 45 )
28 March 2019 Investor and Analyst Meeting
Financial Figures FY 2018
Investments vs depreciation
in euro m
62
71 78 78
66 63 58
62 64 69
0
2
4
6
8
10
2014 2015 2016 2017 2018
Investments Depreciation
20
Solid finance structure of the Group
28 March 2019 Investor and Analyst Meeting
Financial Figures FY 2018
99 102
70 65
56 55
0
50
100
150
200
250
2017 2018
Liabilities
Other provisionsand liabilities
Pension reserves
Equity
Balance sheet ratios
in Mio euro
57 57
11 10
56 58
44 46
57 51
0
50
100
150
200
250
2017 2018
Assets
Cash andfinancial assets
Inventories
Receivables andother currentassets
Other non-currentassets
Non-currentassets
225 225 222 222
21
Continuous strong capital structure
and financial flexibility
Financial Figures FY 2018
28 March 2019 Investor and Analyst Meeting
Equity-ratio
31 December in euro m
Cash cash equivalents and short-term
financial assets 31 December in euro m
948
1067 1046
985 1018
425
449 437 438
459
20
25
30
35
40
45
50
70
80
90
100
110
120
2014 2015 2016 2017 2018
Equity Equity ratio
628 682 695 572
509
0
10
20
30
40
50
60
70
2014 2015 2016 2017 2018
22
930 920
48 56
159 158
0
200
400
600
800
1000
1200
2017 2018
PrivateLabel
Wellbeing
Household
Employees by segment
31 December 2018
Employees
By Region 31 December 2018
Number of employees on stable level
Financial Figures FY 2018
28 March 2019 Investor and Analyst Meeting
370
414
143
73
Germany
Czech Republic
France
Other Countries
23
1137 1134
Development Leifheit share
Financial Figures FY 2018
0
200
400
600
800
1000
1200
2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019
Schlusskurs Leifheit Aktie Schlusskurs SDAX
10-year performance of Leifheit share price compared to SDAX in (indexed to 100)
28 March 2019 Investor and Analyst Meeting
Leifheit share price performance Jan 2018 ndash March 2019 compared to SDAX in (indexed to 100
0
20
40
60
80
100
120
Jan Feb Mrz Apr Mai Jun Jul Jul Aug Sep Okt Nov Dez Jan Feb
Schlusskurs Leifheit Aktie Schlusskurs SDAX
24
-1
2018 105 euro1
Long-term dividend development
Dividend per share in euro
1 Proposal to the Annual General Meeting
2 Based on the particular closing price at year-end
Committed to shareholder returns -
105 euro dividend proposed to the AGM
Financial Figures FY 2018
28 March 2019 Investor and Analyst Meeting
000
050
100
150
1984
1985
1986
1987
1988
1989
1990
1991
1992
1993
1994
1995
1996
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
2015
2016
2017
2018
Bonusspecial dividend Dividend
2018 59
2017 38
2016 51
2015 56
2014 39
2013 53
2012 52
2011 63
Dividend yield 2
25
Key strategic initiatives 2019
Digitalization and
Connectivity
High demand for
battery-powered devices
Connectivity of products
and services
E-Commerce
High growth rates
for household
goods amp appliances
(20162017 +265)
Convenience
Demand-oriented product
innovation through systematic
innovation and market
introduction processes
Demographic change
More private households
rising proportion of older
population amp higher quality
orientation among young
households
Health
Demand for well-being and
healthcare products
due to growing health
awareness
Environment
Durable high
quality products
Trends and market environment
offer attractive growth opportunities
Key strategic initiatives
28 March 2019 Investor and Analyst Meeting 27
Interlock Online and
Offline sales
channels establish
Pan-European
E-Commerce team
launch own
web shop
Digitalization
Drive consumer-
oriented product
innovations and
renewal of existing
portfolio
Innovation
International
geographic
expansion
Brand building
activities
especially
in Eastern Europe
Internationalization
Increased efficiency
and speed from
processes and IT
along the entire
value chain
Efficiency
Strengthening strategy to consistently
address growth themes
Key strategic initiatives
28 March 2019 Investor and Analyst Meeting 28
Expansion of e-commerce activities
through European platform
Key strategic initiatives
28 March 2019 Investor and Analyst Meeting
Interlocking of
onlineoffline
sales channels
Create best in class
consumer communication
and service
Analysis of customer data
to better understand their
needs
Launch of new
Online-Shops
in core markets
29
New Online-Shops
to be launched in 2019
Key strategic initiatives
28 March 2019 Investor and Analyst Meeting 30
Internationalization
Increased investments in Eastern Europe
bull Expansion of brands through
targeted sales activities
bull Focus on selected Eastern
European markets with attractive
growth opportunities
bull Increased investments in Poland
Czech Republic Romania and
Slovakia
bull Foundation of subsidiary in
China for sales activities in Asia
Pacific region
28 March 2019 Investor and Analyst Meeting
Key strategic initiatives
31
Product and Brand Initiatives 2019
Anniversary Colour Edition
Product and Brand Initiatives 2019
28 March 2019 Investor and Analyst Meeting 33
bull Most comfortable floor wiper for
convenient in-between Cleaning
(highly relevant for consumer)
bull Refillable cartridge can be filled
with water and any chosen
branded floor cleaning liquid
bull Suitable for all kinds of floor
bull Good Classic Pico Spray (RRP
2799 euro)
bull Better Easy Spray XL (RRP
3999 euro)
bull Best Care amp Protect (fuumlr wooden
floors RRP 3999 euro6999 euro Set)
Product and Brand Initiatives 2019
28 March 2019 Investor and Analyst Meeting 34
bull Width suction nozzle 26cm
bull App 30min runtime
bull 360deg- usage
bull Lateral tank plug for quick emptying
bull Large tank opening for hygienic
cleaning
bull ClickSystem for versatile application
with handle
Aquanta Clilck RRP 5499euro
-romotion 3499euro
Availablility 01 012019
Aquanta RRP 3999
Promotion 2999
Dry amp Clean
RRP 5999 euro
promo 3999 euro
Click-System for versatile application
with all Leifheit Click-System handles Product and Brand Initiatives 2019
28 March 2019 Investor and Analyst Meeting 35
Product and Brand Initiatives 2019
28 March 2019 Investor and Analyst Meeting 36
Product and Brand Initiatives 2019
28 March 2019 Investor and Analyst Meeting 37
Product and Brand Initiatives 2019
28 March 2019 Investor and Analyst Meeting 38
28 March 2019 Investor and Analyst Meeting 39
Soehnle Scales Colour Editions 2019
Product and Brand Initiatives 2019
Personal scales Style
Sense Compact 200
Kitchen scales
Page Compact 300
Investor and Analyst Meeting
Product and Brand Initiatives 2019
28 March 2019 40
Expansion of blood
pressure monitors range
Systo Monitor 180
28 March 2019 Investor and Analyst Meeting 41
Zuschaltbare LED- Beleuchtung
(atmosphaumlrisch oder konstant)
Zwei geraumluscharme Beduftungsmodi
(10 Sek oder konstant)
Geeignet fuumlr Parfuumlm- und
aumltherische Oumlle
Product and Brand Initiatives 2019
Expansion of
Air treatment range
Bari Design
Aroma Diffuser
28 March 2019 Investor and Analyst Meeting 42
Product and Brand Initiatives 2019
Expansion of Soehnle
Connect Scales range
Shape Sense Connect
Forecast Financial Year 2019
2019 Leifheit targets turnover growth
of 3 to 4
Financial Forecast
28 March 2019 Investor and Analyst Meeting
Slowdown in growth due to increasing global and economic tensions
Economic slowdown in the EU despite good domestic demand
Retail trade growth in Germany weak
European consumers propensity to consume worsens
Group Turnover growth of about 3 to 4
Household Turnover growth of about 2 to 3
Wellbeing Turnover growth of about 11 to 12
Private Label Turnover growth of about 3 to 4
EBIT of around euro 9 m to euro 10
Free cash flow of about euro 35 m to euro 45 m
Economic
environment
2019
Forecast Group
development
2019
44
Long-standing
track record
For 60 years one of
the leading suppliers
of household products
in Europe
Excellent
product quality
High-quality innovative
products for cleaning
laundry care kitchen
and wellbeing with high
utility and functional
design
Non-cyclical
business
Leifheit products
used every day
Strong brands
Leifheit and
Soehnle
High awareness and
consumer confidence
Innovation
capability
Demand-oriented
product innovation
through systematic
innovation and market
introduction processes
Changing market
Digitalization
e-commerce and
convenience create
attractive growth
opportunities
International
sales network
Promotes market
penetration and further
internationalization
Finance
structure
Efficient cost
structure and solid
financial position
Shareholder-
oriented
dividend policy
Distribution of approx
75 of max (free cash
flow net income)
targeted surplus cash
for shareholders
Strong long-term
share price
performance
Since 2008 +450
and thus above SDAX
(+240)
Investment Highlights
28 March 2019 Investor and Analyst Meeting 45
Annex
Financial calendar and contact
Dates 2019
28 March 2019
Annual Financial Reports 2018
Analystlsquos meeting FrankfurtMain Germany
14 May 2019
Quarterly statement Q1
29 May 2019
Annual General Meeting FrankfurtMain Germany
13 August 2019
Financial report for the period ending 30 June 2019
12 November 2019
Quarterly statement Q3
Contact
Petra Dombrowsky
Corporate Communications Investor Relations
Phone +49 2604 977-218
Email irleifheitcom
wwwleifheit-groupcom
28 March 2019 Investor and Analyst Meeting
Annex
47
1 Adjusted by foreign currency results
-1
2014 2015 2016 2017 2018
Group turnover euro m 2207 2318 2371 2368 2342
Profitability
Gross margin 477 467 475 464 436
Cash flow
from operating activities
euro m
245
208
218
72
102
Free cash flow euro m 184 141 143 15 37
EBIT
EBIT adjusted1
euro m
euro m
215
164
217
192
221
218
188
203
131
128
EBIT margin 98 93 93 80 56
EBT euro m 198 202 206 177 119
Net result for the period euro m 141 143 145 129 84
ROCE 203 181 163 127 85
Long-term financial overview
Annex
28 March 2019 Investor and Analyst Meeting 48
1 Scrip issue in June 2017 2013 ndash 2016 adjusted
2 Not including repurchased treasury shares
311214 311215 311216 311217 311218
Employees No 1068 1074 1093 1137 1134
Balance sheet total2 euro m 2233 2379 2394 2249 2218
Equity euro m 948 1067 1046 985 1018
Equity ratio 425 449 437 438 459
Liquidity euro m 628 682 695 572 509
2014 2015 2016 2017 2018
Per Share1
Net result for the period2 euro 149 151 153 135 088
Free cash flow euro 194 148 151 016 039
Dividend
Special dividend
euro
euro
090
--
100
038
105
040
105
--
105
--
Investments euro m 62 71 78 78 66
Depreciation euro m 63 58 62 64 69
Long-term financial overview
Annex
28 March 2019 Investor and Analyst Meeting 49
2010
bull Takeover of the remaining shares of HerbyF
2012
bull Termination of the license agreement with Dr Oetker Bakeware
1984
bull IPO of Leifheit AG
1970
bull Annual production of carpet sweepers reaches 2 m units Leifheit becomes European market leader
1959
bull Foundation
1988
bull License agreement for Dr Oetker Bakeware
bull Acquisition of Spirella and Kleine Wolke (bathroom furnishings and -accessories)
1972
bull Takeover of Leifheit by ITT (US)
2010
bull Sale of the business unit lsquobathroomrsquo including the brands Spirella Kleine Wolke and Meusch
1970 1980 1990 2000 1960
1998
bull Takeover of 346 of the shares of BirambeauF
1995
bull Start of the new production plant in BlatnaacuteCZ
2010
2008
bull Takeover of 60 of HerbyF
2001
bull Takeover of Soehnle Group
bull 2006
bull Takeover of the remaining shares of BirambeauF
2020 0
2015
bull Strategy ldquoLeifheit 2020rdquo
2017
bull Capital increase from company funds
Leifheit ndash 60 years of passion
for housework
Annex
28 March 2019 Investor and Analyst Meeting 50
1003
826
491
823
733
505 504
352
4763
303
Shareholder structure March 2018
Non free float shareholders1 232
Free float12 768
1 Definition of German stock exchange for indices
2 Including shareholdings of the Management Board
bull MKV Verwaltungs GmbH Gruumlnwald (GER)
1003
bull Joachim Loh Haiger (GER)
826
bull Leifheit AG Nassau (GER) treasury shares
491
bull Alantra EQMC Asset Management SGIIC
SA Madrid (ES) 823
bull DBAY Advisors Limited Douglas (IM)
733
bull MainFirst SICAV Senningerberg (LUX)
504
bull Teslin Capital Management BVGerlin NV
Maarsbergen (NL) 505
bull Blackmoor Ownership Holdings Master
Limited London (UK) 352
bull Share ownership under reporting threshold
4763
Significant free float and international
investors
Annex
28 March 2019 Investor and Analyst Meeting 51
Aktiengesellschaft
Postfach 11 65
D-56377 Nassau
1 Sum of cash flow from operating activities and investment activities adjusted for financial assets
Free Cash Flow improved but still too
much impacted by working capital
Financial Figures FY 2018
28 March 2019 Investor and Analyst Meeting
in euro m 2017 2018 ∆
Cash flow from operating activities 72 102 30
Cash flow from investment activities -107 225 332
Cash flow from financing activities -138 -100 38
Change in cash and cash equivalents -173 227 400
Cash and Cash equivalents at the end of reporting period 282 509 227
Free cash flow1 15 37 22
in euro m 31122017 31122018 ∆
Cash and Cash equivalents at the end of reporting period 282 509 805
Current financial assets 290 - gt -100
Group liquidity 572 509 -110
Financial liabilities - - -
572 509 -110
19
Investments and continuous
improvement of the product portfolio
Investments 2018
bull 63 euro m (2017 67 euro m) in
fixed assets mainly in tools
and equipment
bull euro 03 m (2017 euro 11 m) in
intangible assets (mainly
softwareproduct and
customer-oriented systems)
bull Investment rate 36
(2017 45 )
28 March 2019 Investor and Analyst Meeting
Financial Figures FY 2018
Investments vs depreciation
in euro m
62
71 78 78
66 63 58
62 64 69
0
2
4
6
8
10
2014 2015 2016 2017 2018
Investments Depreciation
20
Solid finance structure of the Group
28 March 2019 Investor and Analyst Meeting
Financial Figures FY 2018
99 102
70 65
56 55
0
50
100
150
200
250
2017 2018
Liabilities
Other provisionsand liabilities
Pension reserves
Equity
Balance sheet ratios
in Mio euro
57 57
11 10
56 58
44 46
57 51
0
50
100
150
200
250
2017 2018
Assets
Cash andfinancial assets
Inventories
Receivables andother currentassets
Other non-currentassets
Non-currentassets
225 225 222 222
21
Continuous strong capital structure
and financial flexibility
Financial Figures FY 2018
28 March 2019 Investor and Analyst Meeting
Equity-ratio
31 December in euro m
Cash cash equivalents and short-term
financial assets 31 December in euro m
948
1067 1046
985 1018
425
449 437 438
459
20
25
30
35
40
45
50
70
80
90
100
110
120
2014 2015 2016 2017 2018
Equity Equity ratio
628 682 695 572
509
0
10
20
30
40
50
60
70
2014 2015 2016 2017 2018
22
930 920
48 56
159 158
0
200
400
600
800
1000
1200
2017 2018
PrivateLabel
Wellbeing
Household
Employees by segment
31 December 2018
Employees
By Region 31 December 2018
Number of employees on stable level
Financial Figures FY 2018
28 March 2019 Investor and Analyst Meeting
370
414
143
73
Germany
Czech Republic
France
Other Countries
23
1137 1134
Development Leifheit share
Financial Figures FY 2018
0
200
400
600
800
1000
1200
2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019
Schlusskurs Leifheit Aktie Schlusskurs SDAX
10-year performance of Leifheit share price compared to SDAX in (indexed to 100)
28 March 2019 Investor and Analyst Meeting
Leifheit share price performance Jan 2018 ndash March 2019 compared to SDAX in (indexed to 100
0
20
40
60
80
100
120
Jan Feb Mrz Apr Mai Jun Jul Jul Aug Sep Okt Nov Dez Jan Feb
Schlusskurs Leifheit Aktie Schlusskurs SDAX
24
-1
2018 105 euro1
Long-term dividend development
Dividend per share in euro
1 Proposal to the Annual General Meeting
2 Based on the particular closing price at year-end
Committed to shareholder returns -
105 euro dividend proposed to the AGM
Financial Figures FY 2018
28 March 2019 Investor and Analyst Meeting
000
050
100
150
1984
1985
1986
1987
1988
1989
1990
1991
1992
1993
1994
1995
1996
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
2015
2016
2017
2018
Bonusspecial dividend Dividend
2018 59
2017 38
2016 51
2015 56
2014 39
2013 53
2012 52
2011 63
Dividend yield 2
25
Key strategic initiatives 2019
Digitalization and
Connectivity
High demand for
battery-powered devices
Connectivity of products
and services
E-Commerce
High growth rates
for household
goods amp appliances
(20162017 +265)
Convenience
Demand-oriented product
innovation through systematic
innovation and market
introduction processes
Demographic change
More private households
rising proportion of older
population amp higher quality
orientation among young
households
Health
Demand for well-being and
healthcare products
due to growing health
awareness
Environment
Durable high
quality products
Trends and market environment
offer attractive growth opportunities
Key strategic initiatives
28 March 2019 Investor and Analyst Meeting 27
Interlock Online and
Offline sales
channels establish
Pan-European
E-Commerce team
launch own
web shop
Digitalization
Drive consumer-
oriented product
innovations and
renewal of existing
portfolio
Innovation
International
geographic
expansion
Brand building
activities
especially
in Eastern Europe
Internationalization
Increased efficiency
and speed from
processes and IT
along the entire
value chain
Efficiency
Strengthening strategy to consistently
address growth themes
Key strategic initiatives
28 March 2019 Investor and Analyst Meeting 28
Expansion of e-commerce activities
through European platform
Key strategic initiatives
28 March 2019 Investor and Analyst Meeting
Interlocking of
onlineoffline
sales channels
Create best in class
consumer communication
and service
Analysis of customer data
to better understand their
needs
Launch of new
Online-Shops
in core markets
29
New Online-Shops
to be launched in 2019
Key strategic initiatives
28 March 2019 Investor and Analyst Meeting 30
Internationalization
Increased investments in Eastern Europe
bull Expansion of brands through
targeted sales activities
bull Focus on selected Eastern
European markets with attractive
growth opportunities
bull Increased investments in Poland
Czech Republic Romania and
Slovakia
bull Foundation of subsidiary in
China for sales activities in Asia
Pacific region
28 March 2019 Investor and Analyst Meeting
Key strategic initiatives
31
Product and Brand Initiatives 2019
Anniversary Colour Edition
Product and Brand Initiatives 2019
28 March 2019 Investor and Analyst Meeting 33
bull Most comfortable floor wiper for
convenient in-between Cleaning
(highly relevant for consumer)
bull Refillable cartridge can be filled
with water and any chosen
branded floor cleaning liquid
bull Suitable for all kinds of floor
bull Good Classic Pico Spray (RRP
2799 euro)
bull Better Easy Spray XL (RRP
3999 euro)
bull Best Care amp Protect (fuumlr wooden
floors RRP 3999 euro6999 euro Set)
Product and Brand Initiatives 2019
28 March 2019 Investor and Analyst Meeting 34
bull Width suction nozzle 26cm
bull App 30min runtime
bull 360deg- usage
bull Lateral tank plug for quick emptying
bull Large tank opening for hygienic
cleaning
bull ClickSystem for versatile application
with handle
Aquanta Clilck RRP 5499euro
-romotion 3499euro
Availablility 01 012019
Aquanta RRP 3999
Promotion 2999
Dry amp Clean
RRP 5999 euro
promo 3999 euro
Click-System for versatile application
with all Leifheit Click-System handles Product and Brand Initiatives 2019
28 March 2019 Investor and Analyst Meeting 35
Product and Brand Initiatives 2019
28 March 2019 Investor and Analyst Meeting 36
Product and Brand Initiatives 2019
28 March 2019 Investor and Analyst Meeting 37
Product and Brand Initiatives 2019
28 March 2019 Investor and Analyst Meeting 38
28 March 2019 Investor and Analyst Meeting 39
Soehnle Scales Colour Editions 2019
Product and Brand Initiatives 2019
Personal scales Style
Sense Compact 200
Kitchen scales
Page Compact 300
Investor and Analyst Meeting
Product and Brand Initiatives 2019
28 March 2019 40
Expansion of blood
pressure monitors range
Systo Monitor 180
28 March 2019 Investor and Analyst Meeting 41
Zuschaltbare LED- Beleuchtung
(atmosphaumlrisch oder konstant)
Zwei geraumluscharme Beduftungsmodi
(10 Sek oder konstant)
Geeignet fuumlr Parfuumlm- und
aumltherische Oumlle
Product and Brand Initiatives 2019
Expansion of
Air treatment range
Bari Design
Aroma Diffuser
28 March 2019 Investor and Analyst Meeting 42
Product and Brand Initiatives 2019
Expansion of Soehnle
Connect Scales range
Shape Sense Connect
Forecast Financial Year 2019
2019 Leifheit targets turnover growth
of 3 to 4
Financial Forecast
28 March 2019 Investor and Analyst Meeting
Slowdown in growth due to increasing global and economic tensions
Economic slowdown in the EU despite good domestic demand
Retail trade growth in Germany weak
European consumers propensity to consume worsens
Group Turnover growth of about 3 to 4
Household Turnover growth of about 2 to 3
Wellbeing Turnover growth of about 11 to 12
Private Label Turnover growth of about 3 to 4
EBIT of around euro 9 m to euro 10
Free cash flow of about euro 35 m to euro 45 m
Economic
environment
2019
Forecast Group
development
2019
44
Long-standing
track record
For 60 years one of
the leading suppliers
of household products
in Europe
Excellent
product quality
High-quality innovative
products for cleaning
laundry care kitchen
and wellbeing with high
utility and functional
design
Non-cyclical
business
Leifheit products
used every day
Strong brands
Leifheit and
Soehnle
High awareness and
consumer confidence
Innovation
capability
Demand-oriented
product innovation
through systematic
innovation and market
introduction processes
Changing market
Digitalization
e-commerce and
convenience create
attractive growth
opportunities
International
sales network
Promotes market
penetration and further
internationalization
Finance
structure
Efficient cost
structure and solid
financial position
Shareholder-
oriented
dividend policy
Distribution of approx
75 of max (free cash
flow net income)
targeted surplus cash
for shareholders
Strong long-term
share price
performance
Since 2008 +450
and thus above SDAX
(+240)
Investment Highlights
28 March 2019 Investor and Analyst Meeting 45
Annex
Financial calendar and contact
Dates 2019
28 March 2019
Annual Financial Reports 2018
Analystlsquos meeting FrankfurtMain Germany
14 May 2019
Quarterly statement Q1
29 May 2019
Annual General Meeting FrankfurtMain Germany
13 August 2019
Financial report for the period ending 30 June 2019
12 November 2019
Quarterly statement Q3
Contact
Petra Dombrowsky
Corporate Communications Investor Relations
Phone +49 2604 977-218
Email irleifheitcom
wwwleifheit-groupcom
28 March 2019 Investor and Analyst Meeting
Annex
47
1 Adjusted by foreign currency results
-1
2014 2015 2016 2017 2018
Group turnover euro m 2207 2318 2371 2368 2342
Profitability
Gross margin 477 467 475 464 436
Cash flow
from operating activities
euro m
245
208
218
72
102
Free cash flow euro m 184 141 143 15 37
EBIT
EBIT adjusted1
euro m
euro m
215
164
217
192
221
218
188
203
131
128
EBIT margin 98 93 93 80 56
EBT euro m 198 202 206 177 119
Net result for the period euro m 141 143 145 129 84
ROCE 203 181 163 127 85
Long-term financial overview
Annex
28 March 2019 Investor and Analyst Meeting 48
1 Scrip issue in June 2017 2013 ndash 2016 adjusted
2 Not including repurchased treasury shares
311214 311215 311216 311217 311218
Employees No 1068 1074 1093 1137 1134
Balance sheet total2 euro m 2233 2379 2394 2249 2218
Equity euro m 948 1067 1046 985 1018
Equity ratio 425 449 437 438 459
Liquidity euro m 628 682 695 572 509
2014 2015 2016 2017 2018
Per Share1
Net result for the period2 euro 149 151 153 135 088
Free cash flow euro 194 148 151 016 039
Dividend
Special dividend
euro
euro
090
--
100
038
105
040
105
--
105
--
Investments euro m 62 71 78 78 66
Depreciation euro m 63 58 62 64 69
Long-term financial overview
Annex
28 March 2019 Investor and Analyst Meeting 49
2010
bull Takeover of the remaining shares of HerbyF
2012
bull Termination of the license agreement with Dr Oetker Bakeware
1984
bull IPO of Leifheit AG
1970
bull Annual production of carpet sweepers reaches 2 m units Leifheit becomes European market leader
1959
bull Foundation
1988
bull License agreement for Dr Oetker Bakeware
bull Acquisition of Spirella and Kleine Wolke (bathroom furnishings and -accessories)
1972
bull Takeover of Leifheit by ITT (US)
2010
bull Sale of the business unit lsquobathroomrsquo including the brands Spirella Kleine Wolke and Meusch
1970 1980 1990 2000 1960
1998
bull Takeover of 346 of the shares of BirambeauF
1995
bull Start of the new production plant in BlatnaacuteCZ
2010
2008
bull Takeover of 60 of HerbyF
2001
bull Takeover of Soehnle Group
bull 2006
bull Takeover of the remaining shares of BirambeauF
2020 0
2015
bull Strategy ldquoLeifheit 2020rdquo
2017
bull Capital increase from company funds
Leifheit ndash 60 years of passion
for housework
Annex
28 March 2019 Investor and Analyst Meeting 50
1003
826
491
823
733
505 504
352
4763
303
Shareholder structure March 2018
Non free float shareholders1 232
Free float12 768
1 Definition of German stock exchange for indices
2 Including shareholdings of the Management Board
bull MKV Verwaltungs GmbH Gruumlnwald (GER)
1003
bull Joachim Loh Haiger (GER)
826
bull Leifheit AG Nassau (GER) treasury shares
491
bull Alantra EQMC Asset Management SGIIC
SA Madrid (ES) 823
bull DBAY Advisors Limited Douglas (IM)
733
bull MainFirst SICAV Senningerberg (LUX)
504
bull Teslin Capital Management BVGerlin NV
Maarsbergen (NL) 505
bull Blackmoor Ownership Holdings Master
Limited London (UK) 352
bull Share ownership under reporting threshold
4763
Significant free float and international
investors
Annex
28 March 2019 Investor and Analyst Meeting 51
Aktiengesellschaft
Postfach 11 65
D-56377 Nassau
Investments and continuous
improvement of the product portfolio
Investments 2018
bull 63 euro m (2017 67 euro m) in
fixed assets mainly in tools
and equipment
bull euro 03 m (2017 euro 11 m) in
intangible assets (mainly
softwareproduct and
customer-oriented systems)
bull Investment rate 36
(2017 45 )
28 March 2019 Investor and Analyst Meeting
Financial Figures FY 2018
Investments vs depreciation
in euro m
62
71 78 78
66 63 58
62 64 69
0
2
4
6
8
10
2014 2015 2016 2017 2018
Investments Depreciation
20
Solid finance structure of the Group
28 March 2019 Investor and Analyst Meeting
Financial Figures FY 2018
99 102
70 65
56 55
0
50
100
150
200
250
2017 2018
Liabilities
Other provisionsand liabilities
Pension reserves
Equity
Balance sheet ratios
in Mio euro
57 57
11 10
56 58
44 46
57 51
0
50
100
150
200
250
2017 2018
Assets
Cash andfinancial assets
Inventories
Receivables andother currentassets
Other non-currentassets
Non-currentassets
225 225 222 222
21
Continuous strong capital structure
and financial flexibility
Financial Figures FY 2018
28 March 2019 Investor and Analyst Meeting
Equity-ratio
31 December in euro m
Cash cash equivalents and short-term
financial assets 31 December in euro m
948
1067 1046
985 1018
425
449 437 438
459
20
25
30
35
40
45
50
70
80
90
100
110
120
2014 2015 2016 2017 2018
Equity Equity ratio
628 682 695 572
509
0
10
20
30
40
50
60
70
2014 2015 2016 2017 2018
22
930 920
48 56
159 158
0
200
400
600
800
1000
1200
2017 2018
PrivateLabel
Wellbeing
Household
Employees by segment
31 December 2018
Employees
By Region 31 December 2018
Number of employees on stable level
Financial Figures FY 2018
28 March 2019 Investor and Analyst Meeting
370
414
143
73
Germany
Czech Republic
France
Other Countries
23
1137 1134
Development Leifheit share
Financial Figures FY 2018
0
200
400
600
800
1000
1200
2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019
Schlusskurs Leifheit Aktie Schlusskurs SDAX
10-year performance of Leifheit share price compared to SDAX in (indexed to 100)
28 March 2019 Investor and Analyst Meeting
Leifheit share price performance Jan 2018 ndash March 2019 compared to SDAX in (indexed to 100
0
20
40
60
80
100
120
Jan Feb Mrz Apr Mai Jun Jul Jul Aug Sep Okt Nov Dez Jan Feb
Schlusskurs Leifheit Aktie Schlusskurs SDAX
24
-1
2018 105 euro1
Long-term dividend development
Dividend per share in euro
1 Proposal to the Annual General Meeting
2 Based on the particular closing price at year-end
Committed to shareholder returns -
105 euro dividend proposed to the AGM
Financial Figures FY 2018
28 March 2019 Investor and Analyst Meeting
000
050
100
150
1984
1985
1986
1987
1988
1989
1990
1991
1992
1993
1994
1995
1996
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
2015
2016
2017
2018
Bonusspecial dividend Dividend
2018 59
2017 38
2016 51
2015 56
2014 39
2013 53
2012 52
2011 63
Dividend yield 2
25
Key strategic initiatives 2019
Digitalization and
Connectivity
High demand for
battery-powered devices
Connectivity of products
and services
E-Commerce
High growth rates
for household
goods amp appliances
(20162017 +265)
Convenience
Demand-oriented product
innovation through systematic
innovation and market
introduction processes
Demographic change
More private households
rising proportion of older
population amp higher quality
orientation among young
households
Health
Demand for well-being and
healthcare products
due to growing health
awareness
Environment
Durable high
quality products
Trends and market environment
offer attractive growth opportunities
Key strategic initiatives
28 March 2019 Investor and Analyst Meeting 27
Interlock Online and
Offline sales
channels establish
Pan-European
E-Commerce team
launch own
web shop
Digitalization
Drive consumer-
oriented product
innovations and
renewal of existing
portfolio
Innovation
International
geographic
expansion
Brand building
activities
especially
in Eastern Europe
Internationalization
Increased efficiency
and speed from
processes and IT
along the entire
value chain
Efficiency
Strengthening strategy to consistently
address growth themes
Key strategic initiatives
28 March 2019 Investor and Analyst Meeting 28
Expansion of e-commerce activities
through European platform
Key strategic initiatives
28 March 2019 Investor and Analyst Meeting
Interlocking of
onlineoffline
sales channels
Create best in class
consumer communication
and service
Analysis of customer data
to better understand their
needs
Launch of new
Online-Shops
in core markets
29
New Online-Shops
to be launched in 2019
Key strategic initiatives
28 March 2019 Investor and Analyst Meeting 30
Internationalization
Increased investments in Eastern Europe
bull Expansion of brands through
targeted sales activities
bull Focus on selected Eastern
European markets with attractive
growth opportunities
bull Increased investments in Poland
Czech Republic Romania and
Slovakia
bull Foundation of subsidiary in
China for sales activities in Asia
Pacific region
28 March 2019 Investor and Analyst Meeting
Key strategic initiatives
31
Product and Brand Initiatives 2019
Anniversary Colour Edition
Product and Brand Initiatives 2019
28 March 2019 Investor and Analyst Meeting 33
bull Most comfortable floor wiper for
convenient in-between Cleaning
(highly relevant for consumer)
bull Refillable cartridge can be filled
with water and any chosen
branded floor cleaning liquid
bull Suitable for all kinds of floor
bull Good Classic Pico Spray (RRP
2799 euro)
bull Better Easy Spray XL (RRP
3999 euro)
bull Best Care amp Protect (fuumlr wooden
floors RRP 3999 euro6999 euro Set)
Product and Brand Initiatives 2019
28 March 2019 Investor and Analyst Meeting 34
bull Width suction nozzle 26cm
bull App 30min runtime
bull 360deg- usage
bull Lateral tank plug for quick emptying
bull Large tank opening for hygienic
cleaning
bull ClickSystem for versatile application
with handle
Aquanta Clilck RRP 5499euro
-romotion 3499euro
Availablility 01 012019
Aquanta RRP 3999
Promotion 2999
Dry amp Clean
RRP 5999 euro
promo 3999 euro
Click-System for versatile application
with all Leifheit Click-System handles Product and Brand Initiatives 2019
28 March 2019 Investor and Analyst Meeting 35
Product and Brand Initiatives 2019
28 March 2019 Investor and Analyst Meeting 36
Product and Brand Initiatives 2019
28 March 2019 Investor and Analyst Meeting 37
Product and Brand Initiatives 2019
28 March 2019 Investor and Analyst Meeting 38
28 March 2019 Investor and Analyst Meeting 39
Soehnle Scales Colour Editions 2019
Product and Brand Initiatives 2019
Personal scales Style
Sense Compact 200
Kitchen scales
Page Compact 300
Investor and Analyst Meeting
Product and Brand Initiatives 2019
28 March 2019 40
Expansion of blood
pressure monitors range
Systo Monitor 180
28 March 2019 Investor and Analyst Meeting 41
Zuschaltbare LED- Beleuchtung
(atmosphaumlrisch oder konstant)
Zwei geraumluscharme Beduftungsmodi
(10 Sek oder konstant)
Geeignet fuumlr Parfuumlm- und
aumltherische Oumlle
Product and Brand Initiatives 2019
Expansion of
Air treatment range
Bari Design
Aroma Diffuser
28 March 2019 Investor and Analyst Meeting 42
Product and Brand Initiatives 2019
Expansion of Soehnle
Connect Scales range
Shape Sense Connect
Forecast Financial Year 2019
2019 Leifheit targets turnover growth
of 3 to 4
Financial Forecast
28 March 2019 Investor and Analyst Meeting
Slowdown in growth due to increasing global and economic tensions
Economic slowdown in the EU despite good domestic demand
Retail trade growth in Germany weak
European consumers propensity to consume worsens
Group Turnover growth of about 3 to 4
Household Turnover growth of about 2 to 3
Wellbeing Turnover growth of about 11 to 12
Private Label Turnover growth of about 3 to 4
EBIT of around euro 9 m to euro 10
Free cash flow of about euro 35 m to euro 45 m
Economic
environment
2019
Forecast Group
development
2019
44
Long-standing
track record
For 60 years one of
the leading suppliers
of household products
in Europe
Excellent
product quality
High-quality innovative
products for cleaning
laundry care kitchen
and wellbeing with high
utility and functional
design
Non-cyclical
business
Leifheit products
used every day
Strong brands
Leifheit and
Soehnle
High awareness and
consumer confidence
Innovation
capability
Demand-oriented
product innovation
through systematic
innovation and market
introduction processes
Changing market
Digitalization
e-commerce and
convenience create
attractive growth
opportunities
International
sales network
Promotes market
penetration and further
internationalization
Finance
structure
Efficient cost
structure and solid
financial position
Shareholder-
oriented
dividend policy
Distribution of approx
75 of max (free cash
flow net income)
targeted surplus cash
for shareholders
Strong long-term
share price
performance
Since 2008 +450
and thus above SDAX
(+240)
Investment Highlights
28 March 2019 Investor and Analyst Meeting 45
Annex
Financial calendar and contact
Dates 2019
28 March 2019
Annual Financial Reports 2018
Analystlsquos meeting FrankfurtMain Germany
14 May 2019
Quarterly statement Q1
29 May 2019
Annual General Meeting FrankfurtMain Germany
13 August 2019
Financial report for the period ending 30 June 2019
12 November 2019
Quarterly statement Q3
Contact
Petra Dombrowsky
Corporate Communications Investor Relations
Phone +49 2604 977-218
Email irleifheitcom
wwwleifheit-groupcom
28 March 2019 Investor and Analyst Meeting
Annex
47
1 Adjusted by foreign currency results
-1
2014 2015 2016 2017 2018
Group turnover euro m 2207 2318 2371 2368 2342
Profitability
Gross margin 477 467 475 464 436
Cash flow
from operating activities
euro m
245
208
218
72
102
Free cash flow euro m 184 141 143 15 37
EBIT
EBIT adjusted1
euro m
euro m
215
164
217
192
221
218
188
203
131
128
EBIT margin 98 93 93 80 56
EBT euro m 198 202 206 177 119
Net result for the period euro m 141 143 145 129 84
ROCE 203 181 163 127 85
Long-term financial overview
Annex
28 March 2019 Investor and Analyst Meeting 48
1 Scrip issue in June 2017 2013 ndash 2016 adjusted
2 Not including repurchased treasury shares
311214 311215 311216 311217 311218
Employees No 1068 1074 1093 1137 1134
Balance sheet total2 euro m 2233 2379 2394 2249 2218
Equity euro m 948 1067 1046 985 1018
Equity ratio 425 449 437 438 459
Liquidity euro m 628 682 695 572 509
2014 2015 2016 2017 2018
Per Share1
Net result for the period2 euro 149 151 153 135 088
Free cash flow euro 194 148 151 016 039
Dividend
Special dividend
euro
euro
090
--
100
038
105
040
105
--
105
--
Investments euro m 62 71 78 78 66
Depreciation euro m 63 58 62 64 69
Long-term financial overview
Annex
28 March 2019 Investor and Analyst Meeting 49
2010
bull Takeover of the remaining shares of HerbyF
2012
bull Termination of the license agreement with Dr Oetker Bakeware
1984
bull IPO of Leifheit AG
1970
bull Annual production of carpet sweepers reaches 2 m units Leifheit becomes European market leader
1959
bull Foundation
1988
bull License agreement for Dr Oetker Bakeware
bull Acquisition of Spirella and Kleine Wolke (bathroom furnishings and -accessories)
1972
bull Takeover of Leifheit by ITT (US)
2010
bull Sale of the business unit lsquobathroomrsquo including the brands Spirella Kleine Wolke and Meusch
1970 1980 1990 2000 1960
1998
bull Takeover of 346 of the shares of BirambeauF
1995
bull Start of the new production plant in BlatnaacuteCZ
2010
2008
bull Takeover of 60 of HerbyF
2001
bull Takeover of Soehnle Group
bull 2006
bull Takeover of the remaining shares of BirambeauF
2020 0
2015
bull Strategy ldquoLeifheit 2020rdquo
2017
bull Capital increase from company funds
Leifheit ndash 60 years of passion
for housework
Annex
28 March 2019 Investor and Analyst Meeting 50
1003
826
491
823
733
505 504
352
4763
303
Shareholder structure March 2018
Non free float shareholders1 232
Free float12 768
1 Definition of German stock exchange for indices
2 Including shareholdings of the Management Board
bull MKV Verwaltungs GmbH Gruumlnwald (GER)
1003
bull Joachim Loh Haiger (GER)
826
bull Leifheit AG Nassau (GER) treasury shares
491
bull Alantra EQMC Asset Management SGIIC
SA Madrid (ES) 823
bull DBAY Advisors Limited Douglas (IM)
733
bull MainFirst SICAV Senningerberg (LUX)
504
bull Teslin Capital Management BVGerlin NV
Maarsbergen (NL) 505
bull Blackmoor Ownership Holdings Master
Limited London (UK) 352
bull Share ownership under reporting threshold
4763
Significant free float and international
investors
Annex
28 March 2019 Investor and Analyst Meeting 51
Aktiengesellschaft
Postfach 11 65
D-56377 Nassau
Solid finance structure of the Group
28 March 2019 Investor and Analyst Meeting
Financial Figures FY 2018
99 102
70 65
56 55
0
50
100
150
200
250
2017 2018
Liabilities
Other provisionsand liabilities
Pension reserves
Equity
Balance sheet ratios
in Mio euro
57 57
11 10
56 58
44 46
57 51
0
50
100
150
200
250
2017 2018
Assets
Cash andfinancial assets
Inventories
Receivables andother currentassets
Other non-currentassets
Non-currentassets
225 225 222 222
21
Continuous strong capital structure
and financial flexibility
Financial Figures FY 2018
28 March 2019 Investor and Analyst Meeting
Equity-ratio
31 December in euro m
Cash cash equivalents and short-term
financial assets 31 December in euro m
948
1067 1046
985 1018
425
449 437 438
459
20
25
30
35
40
45
50
70
80
90
100
110
120
2014 2015 2016 2017 2018
Equity Equity ratio
628 682 695 572
509
0
10
20
30
40
50
60
70
2014 2015 2016 2017 2018
22
930 920
48 56
159 158
0
200
400
600
800
1000
1200
2017 2018
PrivateLabel
Wellbeing
Household
Employees by segment
31 December 2018
Employees
By Region 31 December 2018
Number of employees on stable level
Financial Figures FY 2018
28 March 2019 Investor and Analyst Meeting
370
414
143
73
Germany
Czech Republic
France
Other Countries
23
1137 1134
Development Leifheit share
Financial Figures FY 2018
0
200
400
600
800
1000
1200
2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019
Schlusskurs Leifheit Aktie Schlusskurs SDAX
10-year performance of Leifheit share price compared to SDAX in (indexed to 100)
28 March 2019 Investor and Analyst Meeting
Leifheit share price performance Jan 2018 ndash March 2019 compared to SDAX in (indexed to 100
0
20
40
60
80
100
120
Jan Feb Mrz Apr Mai Jun Jul Jul Aug Sep Okt Nov Dez Jan Feb
Schlusskurs Leifheit Aktie Schlusskurs SDAX
24
-1
2018 105 euro1
Long-term dividend development
Dividend per share in euro
1 Proposal to the Annual General Meeting
2 Based on the particular closing price at year-end
Committed to shareholder returns -
105 euro dividend proposed to the AGM
Financial Figures FY 2018
28 March 2019 Investor and Analyst Meeting
000
050
100
150
1984
1985
1986
1987
1988
1989
1990
1991
1992
1993
1994
1995
1996
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
2015
2016
2017
2018
Bonusspecial dividend Dividend
2018 59
2017 38
2016 51
2015 56
2014 39
2013 53
2012 52
2011 63
Dividend yield 2
25
Key strategic initiatives 2019
Digitalization and
Connectivity
High demand for
battery-powered devices
Connectivity of products
and services
E-Commerce
High growth rates
for household
goods amp appliances
(20162017 +265)
Convenience
Demand-oriented product
innovation through systematic
innovation and market
introduction processes
Demographic change
More private households
rising proportion of older
population amp higher quality
orientation among young
households
Health
Demand for well-being and
healthcare products
due to growing health
awareness
Environment
Durable high
quality products
Trends and market environment
offer attractive growth opportunities
Key strategic initiatives
28 March 2019 Investor and Analyst Meeting 27
Interlock Online and
Offline sales
channels establish
Pan-European
E-Commerce team
launch own
web shop
Digitalization
Drive consumer-
oriented product
innovations and
renewal of existing
portfolio
Innovation
International
geographic
expansion
Brand building
activities
especially
in Eastern Europe
Internationalization
Increased efficiency
and speed from
processes and IT
along the entire
value chain
Efficiency
Strengthening strategy to consistently
address growth themes
Key strategic initiatives
28 March 2019 Investor and Analyst Meeting 28
Expansion of e-commerce activities
through European platform
Key strategic initiatives
28 March 2019 Investor and Analyst Meeting
Interlocking of
onlineoffline
sales channels
Create best in class
consumer communication
and service
Analysis of customer data
to better understand their
needs
Launch of new
Online-Shops
in core markets
29
New Online-Shops
to be launched in 2019
Key strategic initiatives
28 March 2019 Investor and Analyst Meeting 30
Internationalization
Increased investments in Eastern Europe
bull Expansion of brands through
targeted sales activities
bull Focus on selected Eastern
European markets with attractive
growth opportunities
bull Increased investments in Poland
Czech Republic Romania and
Slovakia
bull Foundation of subsidiary in
China for sales activities in Asia
Pacific region
28 March 2019 Investor and Analyst Meeting
Key strategic initiatives
31
Product and Brand Initiatives 2019
Anniversary Colour Edition
Product and Brand Initiatives 2019
28 March 2019 Investor and Analyst Meeting 33
bull Most comfortable floor wiper for
convenient in-between Cleaning
(highly relevant for consumer)
bull Refillable cartridge can be filled
with water and any chosen
branded floor cleaning liquid
bull Suitable for all kinds of floor
bull Good Classic Pico Spray (RRP
2799 euro)
bull Better Easy Spray XL (RRP
3999 euro)
bull Best Care amp Protect (fuumlr wooden
floors RRP 3999 euro6999 euro Set)
Product and Brand Initiatives 2019
28 March 2019 Investor and Analyst Meeting 34
bull Width suction nozzle 26cm
bull App 30min runtime
bull 360deg- usage
bull Lateral tank plug for quick emptying
bull Large tank opening for hygienic
cleaning
bull ClickSystem for versatile application
with handle
Aquanta Clilck RRP 5499euro
-romotion 3499euro
Availablility 01 012019
Aquanta RRP 3999
Promotion 2999
Dry amp Clean
RRP 5999 euro
promo 3999 euro
Click-System for versatile application
with all Leifheit Click-System handles Product and Brand Initiatives 2019
28 March 2019 Investor and Analyst Meeting 35
Product and Brand Initiatives 2019
28 March 2019 Investor and Analyst Meeting 36
Product and Brand Initiatives 2019
28 March 2019 Investor and Analyst Meeting 37
Product and Brand Initiatives 2019
28 March 2019 Investor and Analyst Meeting 38
28 March 2019 Investor and Analyst Meeting 39
Soehnle Scales Colour Editions 2019
Product and Brand Initiatives 2019
Personal scales Style
Sense Compact 200
Kitchen scales
Page Compact 300
Investor and Analyst Meeting
Product and Brand Initiatives 2019
28 March 2019 40
Expansion of blood
pressure monitors range
Systo Monitor 180
28 March 2019 Investor and Analyst Meeting 41
Zuschaltbare LED- Beleuchtung
(atmosphaumlrisch oder konstant)
Zwei geraumluscharme Beduftungsmodi
(10 Sek oder konstant)
Geeignet fuumlr Parfuumlm- und
aumltherische Oumlle
Product and Brand Initiatives 2019
Expansion of
Air treatment range
Bari Design
Aroma Diffuser
28 March 2019 Investor and Analyst Meeting 42
Product and Brand Initiatives 2019
Expansion of Soehnle
Connect Scales range
Shape Sense Connect
Forecast Financial Year 2019
2019 Leifheit targets turnover growth
of 3 to 4
Financial Forecast
28 March 2019 Investor and Analyst Meeting
Slowdown in growth due to increasing global and economic tensions
Economic slowdown in the EU despite good domestic demand
Retail trade growth in Germany weak
European consumers propensity to consume worsens
Group Turnover growth of about 3 to 4
Household Turnover growth of about 2 to 3
Wellbeing Turnover growth of about 11 to 12
Private Label Turnover growth of about 3 to 4
EBIT of around euro 9 m to euro 10
Free cash flow of about euro 35 m to euro 45 m
Economic
environment
2019
Forecast Group
development
2019
44
Long-standing
track record
For 60 years one of
the leading suppliers
of household products
in Europe
Excellent
product quality
High-quality innovative
products for cleaning
laundry care kitchen
and wellbeing with high
utility and functional
design
Non-cyclical
business
Leifheit products
used every day
Strong brands
Leifheit and
Soehnle
High awareness and
consumer confidence
Innovation
capability
Demand-oriented
product innovation
through systematic
innovation and market
introduction processes
Changing market
Digitalization
e-commerce and
convenience create
attractive growth
opportunities
International
sales network
Promotes market
penetration and further
internationalization
Finance
structure
Efficient cost
structure and solid
financial position
Shareholder-
oriented
dividend policy
Distribution of approx
75 of max (free cash
flow net income)
targeted surplus cash
for shareholders
Strong long-term
share price
performance
Since 2008 +450
and thus above SDAX
(+240)
Investment Highlights
28 March 2019 Investor and Analyst Meeting 45
Annex
Financial calendar and contact
Dates 2019
28 March 2019
Annual Financial Reports 2018
Analystlsquos meeting FrankfurtMain Germany
14 May 2019
Quarterly statement Q1
29 May 2019
Annual General Meeting FrankfurtMain Germany
13 August 2019
Financial report for the period ending 30 June 2019
12 November 2019
Quarterly statement Q3
Contact
Petra Dombrowsky
Corporate Communications Investor Relations
Phone +49 2604 977-218
Email irleifheitcom
wwwleifheit-groupcom
28 March 2019 Investor and Analyst Meeting
Annex
47
1 Adjusted by foreign currency results
-1
2014 2015 2016 2017 2018
Group turnover euro m 2207 2318 2371 2368 2342
Profitability
Gross margin 477 467 475 464 436
Cash flow
from operating activities
euro m
245
208
218
72
102
Free cash flow euro m 184 141 143 15 37
EBIT
EBIT adjusted1
euro m
euro m
215
164
217
192
221
218
188
203
131
128
EBIT margin 98 93 93 80 56
EBT euro m 198 202 206 177 119
Net result for the period euro m 141 143 145 129 84
ROCE 203 181 163 127 85
Long-term financial overview
Annex
28 March 2019 Investor and Analyst Meeting 48
1 Scrip issue in June 2017 2013 ndash 2016 adjusted
2 Not including repurchased treasury shares
311214 311215 311216 311217 311218
Employees No 1068 1074 1093 1137 1134
Balance sheet total2 euro m 2233 2379 2394 2249 2218
Equity euro m 948 1067 1046 985 1018
Equity ratio 425 449 437 438 459
Liquidity euro m 628 682 695 572 509
2014 2015 2016 2017 2018
Per Share1
Net result for the period2 euro 149 151 153 135 088
Free cash flow euro 194 148 151 016 039
Dividend
Special dividend
euro
euro
090
--
100
038
105
040
105
--
105
--
Investments euro m 62 71 78 78 66
Depreciation euro m 63 58 62 64 69
Long-term financial overview
Annex
28 March 2019 Investor and Analyst Meeting 49
2010
bull Takeover of the remaining shares of HerbyF
2012
bull Termination of the license agreement with Dr Oetker Bakeware
1984
bull IPO of Leifheit AG
1970
bull Annual production of carpet sweepers reaches 2 m units Leifheit becomes European market leader
1959
bull Foundation
1988
bull License agreement for Dr Oetker Bakeware
bull Acquisition of Spirella and Kleine Wolke (bathroom furnishings and -accessories)
1972
bull Takeover of Leifheit by ITT (US)
2010
bull Sale of the business unit lsquobathroomrsquo including the brands Spirella Kleine Wolke and Meusch
1970 1980 1990 2000 1960
1998
bull Takeover of 346 of the shares of BirambeauF
1995
bull Start of the new production plant in BlatnaacuteCZ
2010
2008
bull Takeover of 60 of HerbyF
2001
bull Takeover of Soehnle Group
bull 2006
bull Takeover of the remaining shares of BirambeauF
2020 0
2015
bull Strategy ldquoLeifheit 2020rdquo
2017
bull Capital increase from company funds
Leifheit ndash 60 years of passion
for housework
Annex
28 March 2019 Investor and Analyst Meeting 50
1003
826
491
823
733
505 504
352
4763
303
Shareholder structure March 2018
Non free float shareholders1 232
Free float12 768
1 Definition of German stock exchange for indices
2 Including shareholdings of the Management Board
bull MKV Verwaltungs GmbH Gruumlnwald (GER)
1003
bull Joachim Loh Haiger (GER)
826
bull Leifheit AG Nassau (GER) treasury shares
491
bull Alantra EQMC Asset Management SGIIC
SA Madrid (ES) 823
bull DBAY Advisors Limited Douglas (IM)
733
bull MainFirst SICAV Senningerberg (LUX)
504
bull Teslin Capital Management BVGerlin NV
Maarsbergen (NL) 505
bull Blackmoor Ownership Holdings Master
Limited London (UK) 352
bull Share ownership under reporting threshold
4763
Significant free float and international
investors
Annex
28 March 2019 Investor and Analyst Meeting 51
Aktiengesellschaft
Postfach 11 65
D-56377 Nassau
Continuous strong capital structure
and financial flexibility
Financial Figures FY 2018
28 March 2019 Investor and Analyst Meeting
Equity-ratio
31 December in euro m
Cash cash equivalents and short-term
financial assets 31 December in euro m
948
1067 1046
985 1018
425
449 437 438
459
20
25
30
35
40
45
50
70
80
90
100
110
120
2014 2015 2016 2017 2018
Equity Equity ratio
628 682 695 572
509
0
10
20
30
40
50
60
70
2014 2015 2016 2017 2018
22
930 920
48 56
159 158
0
200
400
600
800
1000
1200
2017 2018
PrivateLabel
Wellbeing
Household
Employees by segment
31 December 2018
Employees
By Region 31 December 2018
Number of employees on stable level
Financial Figures FY 2018
28 March 2019 Investor and Analyst Meeting
370
414
143
73
Germany
Czech Republic
France
Other Countries
23
1137 1134
Development Leifheit share
Financial Figures FY 2018
0
200
400
600
800
1000
1200
2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019
Schlusskurs Leifheit Aktie Schlusskurs SDAX
10-year performance of Leifheit share price compared to SDAX in (indexed to 100)
28 March 2019 Investor and Analyst Meeting
Leifheit share price performance Jan 2018 ndash March 2019 compared to SDAX in (indexed to 100
0
20
40
60
80
100
120
Jan Feb Mrz Apr Mai Jun Jul Jul Aug Sep Okt Nov Dez Jan Feb
Schlusskurs Leifheit Aktie Schlusskurs SDAX
24
-1
2018 105 euro1
Long-term dividend development
Dividend per share in euro
1 Proposal to the Annual General Meeting
2 Based on the particular closing price at year-end
Committed to shareholder returns -
105 euro dividend proposed to the AGM
Financial Figures FY 2018
28 March 2019 Investor and Analyst Meeting
000
050
100
150
1984
1985
1986
1987
1988
1989
1990
1991
1992
1993
1994
1995
1996
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
2015
2016
2017
2018
Bonusspecial dividend Dividend
2018 59
2017 38
2016 51
2015 56
2014 39
2013 53
2012 52
2011 63
Dividend yield 2
25
Key strategic initiatives 2019
Digitalization and
Connectivity
High demand for
battery-powered devices
Connectivity of products
and services
E-Commerce
High growth rates
for household
goods amp appliances
(20162017 +265)
Convenience
Demand-oriented product
innovation through systematic
innovation and market
introduction processes
Demographic change
More private households
rising proportion of older
population amp higher quality
orientation among young
households
Health
Demand for well-being and
healthcare products
due to growing health
awareness
Environment
Durable high
quality products
Trends and market environment
offer attractive growth opportunities
Key strategic initiatives
28 March 2019 Investor and Analyst Meeting 27
Interlock Online and
Offline sales
channels establish
Pan-European
E-Commerce team
launch own
web shop
Digitalization
Drive consumer-
oriented product
innovations and
renewal of existing
portfolio
Innovation
International
geographic
expansion
Brand building
activities
especially
in Eastern Europe
Internationalization
Increased efficiency
and speed from
processes and IT
along the entire
value chain
Efficiency
Strengthening strategy to consistently
address growth themes
Key strategic initiatives
28 March 2019 Investor and Analyst Meeting 28
Expansion of e-commerce activities
through European platform
Key strategic initiatives
28 March 2019 Investor and Analyst Meeting
Interlocking of
onlineoffline
sales channels
Create best in class
consumer communication
and service
Analysis of customer data
to better understand their
needs
Launch of new
Online-Shops
in core markets
29
New Online-Shops
to be launched in 2019
Key strategic initiatives
28 March 2019 Investor and Analyst Meeting 30
Internationalization
Increased investments in Eastern Europe
bull Expansion of brands through
targeted sales activities
bull Focus on selected Eastern
European markets with attractive
growth opportunities
bull Increased investments in Poland
Czech Republic Romania and
Slovakia
bull Foundation of subsidiary in
China for sales activities in Asia
Pacific region
28 March 2019 Investor and Analyst Meeting
Key strategic initiatives
31
Product and Brand Initiatives 2019
Anniversary Colour Edition
Product and Brand Initiatives 2019
28 March 2019 Investor and Analyst Meeting 33
bull Most comfortable floor wiper for
convenient in-between Cleaning
(highly relevant for consumer)
bull Refillable cartridge can be filled
with water and any chosen
branded floor cleaning liquid
bull Suitable for all kinds of floor
bull Good Classic Pico Spray (RRP
2799 euro)
bull Better Easy Spray XL (RRP
3999 euro)
bull Best Care amp Protect (fuumlr wooden
floors RRP 3999 euro6999 euro Set)
Product and Brand Initiatives 2019
28 March 2019 Investor and Analyst Meeting 34
bull Width suction nozzle 26cm
bull App 30min runtime
bull 360deg- usage
bull Lateral tank plug for quick emptying
bull Large tank opening for hygienic
cleaning
bull ClickSystem for versatile application
with handle
Aquanta Clilck RRP 5499euro
-romotion 3499euro
Availablility 01 012019
Aquanta RRP 3999
Promotion 2999
Dry amp Clean
RRP 5999 euro
promo 3999 euro
Click-System for versatile application
with all Leifheit Click-System handles Product and Brand Initiatives 2019
28 March 2019 Investor and Analyst Meeting 35
Product and Brand Initiatives 2019
28 March 2019 Investor and Analyst Meeting 36
Product and Brand Initiatives 2019
28 March 2019 Investor and Analyst Meeting 37
Product and Brand Initiatives 2019
28 March 2019 Investor and Analyst Meeting 38
28 March 2019 Investor and Analyst Meeting 39
Soehnle Scales Colour Editions 2019
Product and Brand Initiatives 2019
Personal scales Style
Sense Compact 200
Kitchen scales
Page Compact 300
Investor and Analyst Meeting
Product and Brand Initiatives 2019
28 March 2019 40
Expansion of blood
pressure monitors range
Systo Monitor 180
28 March 2019 Investor and Analyst Meeting 41
Zuschaltbare LED- Beleuchtung
(atmosphaumlrisch oder konstant)
Zwei geraumluscharme Beduftungsmodi
(10 Sek oder konstant)
Geeignet fuumlr Parfuumlm- und
aumltherische Oumlle
Product and Brand Initiatives 2019
Expansion of
Air treatment range
Bari Design
Aroma Diffuser
28 March 2019 Investor and Analyst Meeting 42
Product and Brand Initiatives 2019
Expansion of Soehnle
Connect Scales range
Shape Sense Connect
Forecast Financial Year 2019
2019 Leifheit targets turnover growth
of 3 to 4
Financial Forecast
28 March 2019 Investor and Analyst Meeting
Slowdown in growth due to increasing global and economic tensions
Economic slowdown in the EU despite good domestic demand
Retail trade growth in Germany weak
European consumers propensity to consume worsens
Group Turnover growth of about 3 to 4
Household Turnover growth of about 2 to 3
Wellbeing Turnover growth of about 11 to 12
Private Label Turnover growth of about 3 to 4
EBIT of around euro 9 m to euro 10
Free cash flow of about euro 35 m to euro 45 m
Economic
environment
2019
Forecast Group
development
2019
44
Long-standing
track record
For 60 years one of
the leading suppliers
of household products
in Europe
Excellent
product quality
High-quality innovative
products for cleaning
laundry care kitchen
and wellbeing with high
utility and functional
design
Non-cyclical
business
Leifheit products
used every day
Strong brands
Leifheit and
Soehnle
High awareness and
consumer confidence
Innovation
capability
Demand-oriented
product innovation
through systematic
innovation and market
introduction processes
Changing market
Digitalization
e-commerce and
convenience create
attractive growth
opportunities
International
sales network
Promotes market
penetration and further
internationalization
Finance
structure
Efficient cost
structure and solid
financial position
Shareholder-
oriented
dividend policy
Distribution of approx
75 of max (free cash
flow net income)
targeted surplus cash
for shareholders
Strong long-term
share price
performance
Since 2008 +450
and thus above SDAX
(+240)
Investment Highlights
28 March 2019 Investor and Analyst Meeting 45
Annex
Financial calendar and contact
Dates 2019
28 March 2019
Annual Financial Reports 2018
Analystlsquos meeting FrankfurtMain Germany
14 May 2019
Quarterly statement Q1
29 May 2019
Annual General Meeting FrankfurtMain Germany
13 August 2019
Financial report for the period ending 30 June 2019
12 November 2019
Quarterly statement Q3
Contact
Petra Dombrowsky
Corporate Communications Investor Relations
Phone +49 2604 977-218
Email irleifheitcom
wwwleifheit-groupcom
28 March 2019 Investor and Analyst Meeting
Annex
47
1 Adjusted by foreign currency results
-1
2014 2015 2016 2017 2018
Group turnover euro m 2207 2318 2371 2368 2342
Profitability
Gross margin 477 467 475 464 436
Cash flow
from operating activities
euro m
245
208
218
72
102
Free cash flow euro m 184 141 143 15 37
EBIT
EBIT adjusted1
euro m
euro m
215
164
217
192
221
218
188
203
131
128
EBIT margin 98 93 93 80 56
EBT euro m 198 202 206 177 119
Net result for the period euro m 141 143 145 129 84
ROCE 203 181 163 127 85
Long-term financial overview
Annex
28 March 2019 Investor and Analyst Meeting 48
1 Scrip issue in June 2017 2013 ndash 2016 adjusted
2 Not including repurchased treasury shares
311214 311215 311216 311217 311218
Employees No 1068 1074 1093 1137 1134
Balance sheet total2 euro m 2233 2379 2394 2249 2218
Equity euro m 948 1067 1046 985 1018
Equity ratio 425 449 437 438 459
Liquidity euro m 628 682 695 572 509
2014 2015 2016 2017 2018
Per Share1
Net result for the period2 euro 149 151 153 135 088
Free cash flow euro 194 148 151 016 039
Dividend
Special dividend
euro
euro
090
--
100
038
105
040
105
--
105
--
Investments euro m 62 71 78 78 66
Depreciation euro m 63 58 62 64 69
Long-term financial overview
Annex
28 March 2019 Investor and Analyst Meeting 49
2010
bull Takeover of the remaining shares of HerbyF
2012
bull Termination of the license agreement with Dr Oetker Bakeware
1984
bull IPO of Leifheit AG
1970
bull Annual production of carpet sweepers reaches 2 m units Leifheit becomes European market leader
1959
bull Foundation
1988
bull License agreement for Dr Oetker Bakeware
bull Acquisition of Spirella and Kleine Wolke (bathroom furnishings and -accessories)
1972
bull Takeover of Leifheit by ITT (US)
2010
bull Sale of the business unit lsquobathroomrsquo including the brands Spirella Kleine Wolke and Meusch
1970 1980 1990 2000 1960
1998
bull Takeover of 346 of the shares of BirambeauF
1995
bull Start of the new production plant in BlatnaacuteCZ
2010
2008
bull Takeover of 60 of HerbyF
2001
bull Takeover of Soehnle Group
bull 2006
bull Takeover of the remaining shares of BirambeauF
2020 0
2015
bull Strategy ldquoLeifheit 2020rdquo
2017
bull Capital increase from company funds
Leifheit ndash 60 years of passion
for housework
Annex
28 March 2019 Investor and Analyst Meeting 50
1003
826
491
823
733
505 504
352
4763
303
Shareholder structure March 2018
Non free float shareholders1 232
Free float12 768
1 Definition of German stock exchange for indices
2 Including shareholdings of the Management Board
bull MKV Verwaltungs GmbH Gruumlnwald (GER)
1003
bull Joachim Loh Haiger (GER)
826
bull Leifheit AG Nassau (GER) treasury shares
491
bull Alantra EQMC Asset Management SGIIC
SA Madrid (ES) 823
bull DBAY Advisors Limited Douglas (IM)
733
bull MainFirst SICAV Senningerberg (LUX)
504
bull Teslin Capital Management BVGerlin NV
Maarsbergen (NL) 505
bull Blackmoor Ownership Holdings Master
Limited London (UK) 352
bull Share ownership under reporting threshold
4763
Significant free float and international
investors
Annex
28 March 2019 Investor and Analyst Meeting 51
Aktiengesellschaft
Postfach 11 65
D-56377 Nassau
930 920
48 56
159 158
0
200
400
600
800
1000
1200
2017 2018
PrivateLabel
Wellbeing
Household
Employees by segment
31 December 2018
Employees
By Region 31 December 2018
Number of employees on stable level
Financial Figures FY 2018
28 March 2019 Investor and Analyst Meeting
370
414
143
73
Germany
Czech Republic
France
Other Countries
23
1137 1134
Development Leifheit share
Financial Figures FY 2018
0
200
400
600
800
1000
1200
2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019
Schlusskurs Leifheit Aktie Schlusskurs SDAX
10-year performance of Leifheit share price compared to SDAX in (indexed to 100)
28 March 2019 Investor and Analyst Meeting
Leifheit share price performance Jan 2018 ndash March 2019 compared to SDAX in (indexed to 100
0
20
40
60
80
100
120
Jan Feb Mrz Apr Mai Jun Jul Jul Aug Sep Okt Nov Dez Jan Feb
Schlusskurs Leifheit Aktie Schlusskurs SDAX
24
-1
2018 105 euro1
Long-term dividend development
Dividend per share in euro
1 Proposal to the Annual General Meeting
2 Based on the particular closing price at year-end
Committed to shareholder returns -
105 euro dividend proposed to the AGM
Financial Figures FY 2018
28 March 2019 Investor and Analyst Meeting
000
050
100
150
1984
1985
1986
1987
1988
1989
1990
1991
1992
1993
1994
1995
1996
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
2015
2016
2017
2018
Bonusspecial dividend Dividend
2018 59
2017 38
2016 51
2015 56
2014 39
2013 53
2012 52
2011 63
Dividend yield 2
25
Key strategic initiatives 2019
Digitalization and
Connectivity
High demand for
battery-powered devices
Connectivity of products
and services
E-Commerce
High growth rates
for household
goods amp appliances
(20162017 +265)
Convenience
Demand-oriented product
innovation through systematic
innovation and market
introduction processes
Demographic change
More private households
rising proportion of older
population amp higher quality
orientation among young
households
Health
Demand for well-being and
healthcare products
due to growing health
awareness
Environment
Durable high
quality products
Trends and market environment
offer attractive growth opportunities
Key strategic initiatives
28 March 2019 Investor and Analyst Meeting 27
Interlock Online and
Offline sales
channels establish
Pan-European
E-Commerce team
launch own
web shop
Digitalization
Drive consumer-
oriented product
innovations and
renewal of existing
portfolio
Innovation
International
geographic
expansion
Brand building
activities
especially
in Eastern Europe
Internationalization
Increased efficiency
and speed from
processes and IT
along the entire
value chain
Efficiency
Strengthening strategy to consistently
address growth themes
Key strategic initiatives
28 March 2019 Investor and Analyst Meeting 28
Expansion of e-commerce activities
through European platform
Key strategic initiatives
28 March 2019 Investor and Analyst Meeting
Interlocking of
onlineoffline
sales channels
Create best in class
consumer communication
and service
Analysis of customer data
to better understand their
needs
Launch of new
Online-Shops
in core markets
29
New Online-Shops
to be launched in 2019
Key strategic initiatives
28 March 2019 Investor and Analyst Meeting 30
Internationalization
Increased investments in Eastern Europe
bull Expansion of brands through
targeted sales activities
bull Focus on selected Eastern
European markets with attractive
growth opportunities
bull Increased investments in Poland
Czech Republic Romania and
Slovakia
bull Foundation of subsidiary in
China for sales activities in Asia
Pacific region
28 March 2019 Investor and Analyst Meeting
Key strategic initiatives
31
Product and Brand Initiatives 2019
Anniversary Colour Edition
Product and Brand Initiatives 2019
28 March 2019 Investor and Analyst Meeting 33
bull Most comfortable floor wiper for
convenient in-between Cleaning
(highly relevant for consumer)
bull Refillable cartridge can be filled
with water and any chosen
branded floor cleaning liquid
bull Suitable for all kinds of floor
bull Good Classic Pico Spray (RRP
2799 euro)
bull Better Easy Spray XL (RRP
3999 euro)
bull Best Care amp Protect (fuumlr wooden
floors RRP 3999 euro6999 euro Set)
Product and Brand Initiatives 2019
28 March 2019 Investor and Analyst Meeting 34
bull Width suction nozzle 26cm
bull App 30min runtime
bull 360deg- usage
bull Lateral tank plug for quick emptying
bull Large tank opening for hygienic
cleaning
bull ClickSystem for versatile application
with handle
Aquanta Clilck RRP 5499euro
-romotion 3499euro
Availablility 01 012019
Aquanta RRP 3999
Promotion 2999
Dry amp Clean
RRP 5999 euro
promo 3999 euro
Click-System for versatile application
with all Leifheit Click-System handles Product and Brand Initiatives 2019
28 March 2019 Investor and Analyst Meeting 35
Product and Brand Initiatives 2019
28 March 2019 Investor and Analyst Meeting 36
Product and Brand Initiatives 2019
28 March 2019 Investor and Analyst Meeting 37
Product and Brand Initiatives 2019
28 March 2019 Investor and Analyst Meeting 38
28 March 2019 Investor and Analyst Meeting 39
Soehnle Scales Colour Editions 2019
Product and Brand Initiatives 2019
Personal scales Style
Sense Compact 200
Kitchen scales
Page Compact 300
Investor and Analyst Meeting
Product and Brand Initiatives 2019
28 March 2019 40
Expansion of blood
pressure monitors range
Systo Monitor 180
28 March 2019 Investor and Analyst Meeting 41
Zuschaltbare LED- Beleuchtung
(atmosphaumlrisch oder konstant)
Zwei geraumluscharme Beduftungsmodi
(10 Sek oder konstant)
Geeignet fuumlr Parfuumlm- und
aumltherische Oumlle
Product and Brand Initiatives 2019
Expansion of
Air treatment range
Bari Design
Aroma Diffuser
28 March 2019 Investor and Analyst Meeting 42
Product and Brand Initiatives 2019
Expansion of Soehnle
Connect Scales range
Shape Sense Connect
Forecast Financial Year 2019
2019 Leifheit targets turnover growth
of 3 to 4
Financial Forecast
28 March 2019 Investor and Analyst Meeting
Slowdown in growth due to increasing global and economic tensions
Economic slowdown in the EU despite good domestic demand
Retail trade growth in Germany weak
European consumers propensity to consume worsens
Group Turnover growth of about 3 to 4
Household Turnover growth of about 2 to 3
Wellbeing Turnover growth of about 11 to 12
Private Label Turnover growth of about 3 to 4
EBIT of around euro 9 m to euro 10
Free cash flow of about euro 35 m to euro 45 m
Economic
environment
2019
Forecast Group
development
2019
44
Long-standing
track record
For 60 years one of
the leading suppliers
of household products
in Europe
Excellent
product quality
High-quality innovative
products for cleaning
laundry care kitchen
and wellbeing with high
utility and functional
design
Non-cyclical
business
Leifheit products
used every day
Strong brands
Leifheit and
Soehnle
High awareness and
consumer confidence
Innovation
capability
Demand-oriented
product innovation
through systematic
innovation and market
introduction processes
Changing market
Digitalization
e-commerce and
convenience create
attractive growth
opportunities
International
sales network
Promotes market
penetration and further
internationalization
Finance
structure
Efficient cost
structure and solid
financial position
Shareholder-
oriented
dividend policy
Distribution of approx
75 of max (free cash
flow net income)
targeted surplus cash
for shareholders
Strong long-term
share price
performance
Since 2008 +450
and thus above SDAX
(+240)
Investment Highlights
28 March 2019 Investor and Analyst Meeting 45
Annex
Financial calendar and contact
Dates 2019
28 March 2019
Annual Financial Reports 2018
Analystlsquos meeting FrankfurtMain Germany
14 May 2019
Quarterly statement Q1
29 May 2019
Annual General Meeting FrankfurtMain Germany
13 August 2019
Financial report for the period ending 30 June 2019
12 November 2019
Quarterly statement Q3
Contact
Petra Dombrowsky
Corporate Communications Investor Relations
Phone +49 2604 977-218
Email irleifheitcom
wwwleifheit-groupcom
28 March 2019 Investor and Analyst Meeting
Annex
47
1 Adjusted by foreign currency results
-1
2014 2015 2016 2017 2018
Group turnover euro m 2207 2318 2371 2368 2342
Profitability
Gross margin 477 467 475 464 436
Cash flow
from operating activities
euro m
245
208
218
72
102
Free cash flow euro m 184 141 143 15 37
EBIT
EBIT adjusted1
euro m
euro m
215
164
217
192
221
218
188
203
131
128
EBIT margin 98 93 93 80 56
EBT euro m 198 202 206 177 119
Net result for the period euro m 141 143 145 129 84
ROCE 203 181 163 127 85
Long-term financial overview
Annex
28 March 2019 Investor and Analyst Meeting 48
1 Scrip issue in June 2017 2013 ndash 2016 adjusted
2 Not including repurchased treasury shares
311214 311215 311216 311217 311218
Employees No 1068 1074 1093 1137 1134
Balance sheet total2 euro m 2233 2379 2394 2249 2218
Equity euro m 948 1067 1046 985 1018
Equity ratio 425 449 437 438 459
Liquidity euro m 628 682 695 572 509
2014 2015 2016 2017 2018
Per Share1
Net result for the period2 euro 149 151 153 135 088
Free cash flow euro 194 148 151 016 039
Dividend
Special dividend
euro
euro
090
--
100
038
105
040
105
--
105
--
Investments euro m 62 71 78 78 66
Depreciation euro m 63 58 62 64 69
Long-term financial overview
Annex
28 March 2019 Investor and Analyst Meeting 49
2010
bull Takeover of the remaining shares of HerbyF
2012
bull Termination of the license agreement with Dr Oetker Bakeware
1984
bull IPO of Leifheit AG
1970
bull Annual production of carpet sweepers reaches 2 m units Leifheit becomes European market leader
1959
bull Foundation
1988
bull License agreement for Dr Oetker Bakeware
bull Acquisition of Spirella and Kleine Wolke (bathroom furnishings and -accessories)
1972
bull Takeover of Leifheit by ITT (US)
2010
bull Sale of the business unit lsquobathroomrsquo including the brands Spirella Kleine Wolke and Meusch
1970 1980 1990 2000 1960
1998
bull Takeover of 346 of the shares of BirambeauF
1995
bull Start of the new production plant in BlatnaacuteCZ
2010
2008
bull Takeover of 60 of HerbyF
2001
bull Takeover of Soehnle Group
bull 2006
bull Takeover of the remaining shares of BirambeauF
2020 0
2015
bull Strategy ldquoLeifheit 2020rdquo
2017
bull Capital increase from company funds
Leifheit ndash 60 years of passion
for housework
Annex
28 March 2019 Investor and Analyst Meeting 50
1003
826
491
823
733
505 504
352
4763
303
Shareholder structure March 2018
Non free float shareholders1 232
Free float12 768
1 Definition of German stock exchange for indices
2 Including shareholdings of the Management Board
bull MKV Verwaltungs GmbH Gruumlnwald (GER)
1003
bull Joachim Loh Haiger (GER)
826
bull Leifheit AG Nassau (GER) treasury shares
491
bull Alantra EQMC Asset Management SGIIC
SA Madrid (ES) 823
bull DBAY Advisors Limited Douglas (IM)
733
bull MainFirst SICAV Senningerberg (LUX)
504
bull Teslin Capital Management BVGerlin NV
Maarsbergen (NL) 505
bull Blackmoor Ownership Holdings Master
Limited London (UK) 352
bull Share ownership under reporting threshold
4763
Significant free float and international
investors
Annex
28 March 2019 Investor and Analyst Meeting 51
Aktiengesellschaft
Postfach 11 65
D-56377 Nassau
Development Leifheit share
Financial Figures FY 2018
0
200
400
600
800
1000
1200
2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019
Schlusskurs Leifheit Aktie Schlusskurs SDAX
10-year performance of Leifheit share price compared to SDAX in (indexed to 100)
28 March 2019 Investor and Analyst Meeting
Leifheit share price performance Jan 2018 ndash March 2019 compared to SDAX in (indexed to 100
0
20
40
60
80
100
120
Jan Feb Mrz Apr Mai Jun Jul Jul Aug Sep Okt Nov Dez Jan Feb
Schlusskurs Leifheit Aktie Schlusskurs SDAX
24
-1
2018 105 euro1
Long-term dividend development
Dividend per share in euro
1 Proposal to the Annual General Meeting
2 Based on the particular closing price at year-end
Committed to shareholder returns -
105 euro dividend proposed to the AGM
Financial Figures FY 2018
28 March 2019 Investor and Analyst Meeting
000
050
100
150
1984
1985
1986
1987
1988
1989
1990
1991
1992
1993
1994
1995
1996
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
2015
2016
2017
2018
Bonusspecial dividend Dividend
2018 59
2017 38
2016 51
2015 56
2014 39
2013 53
2012 52
2011 63
Dividend yield 2
25
Key strategic initiatives 2019
Digitalization and
Connectivity
High demand for
battery-powered devices
Connectivity of products
and services
E-Commerce
High growth rates
for household
goods amp appliances
(20162017 +265)
Convenience
Demand-oriented product
innovation through systematic
innovation and market
introduction processes
Demographic change
More private households
rising proportion of older
population amp higher quality
orientation among young
households
Health
Demand for well-being and
healthcare products
due to growing health
awareness
Environment
Durable high
quality products
Trends and market environment
offer attractive growth opportunities
Key strategic initiatives
28 March 2019 Investor and Analyst Meeting 27
Interlock Online and
Offline sales
channels establish
Pan-European
E-Commerce team
launch own
web shop
Digitalization
Drive consumer-
oriented product
innovations and
renewal of existing
portfolio
Innovation
International
geographic
expansion
Brand building
activities
especially
in Eastern Europe
Internationalization
Increased efficiency
and speed from
processes and IT
along the entire
value chain
Efficiency
Strengthening strategy to consistently
address growth themes
Key strategic initiatives
28 March 2019 Investor and Analyst Meeting 28
Expansion of e-commerce activities
through European platform
Key strategic initiatives
28 March 2019 Investor and Analyst Meeting
Interlocking of
onlineoffline
sales channels
Create best in class
consumer communication
and service
Analysis of customer data
to better understand their
needs
Launch of new
Online-Shops
in core markets
29
New Online-Shops
to be launched in 2019
Key strategic initiatives
28 March 2019 Investor and Analyst Meeting 30
Internationalization
Increased investments in Eastern Europe
bull Expansion of brands through
targeted sales activities
bull Focus on selected Eastern
European markets with attractive
growth opportunities
bull Increased investments in Poland
Czech Republic Romania and
Slovakia
bull Foundation of subsidiary in
China for sales activities in Asia
Pacific region
28 March 2019 Investor and Analyst Meeting
Key strategic initiatives
31
Product and Brand Initiatives 2019
Anniversary Colour Edition
Product and Brand Initiatives 2019
28 March 2019 Investor and Analyst Meeting 33
bull Most comfortable floor wiper for
convenient in-between Cleaning
(highly relevant for consumer)
bull Refillable cartridge can be filled
with water and any chosen
branded floor cleaning liquid
bull Suitable for all kinds of floor
bull Good Classic Pico Spray (RRP
2799 euro)
bull Better Easy Spray XL (RRP
3999 euro)
bull Best Care amp Protect (fuumlr wooden
floors RRP 3999 euro6999 euro Set)
Product and Brand Initiatives 2019
28 March 2019 Investor and Analyst Meeting 34
bull Width suction nozzle 26cm
bull App 30min runtime
bull 360deg- usage
bull Lateral tank plug for quick emptying
bull Large tank opening for hygienic
cleaning
bull ClickSystem for versatile application
with handle
Aquanta Clilck RRP 5499euro
-romotion 3499euro
Availablility 01 012019
Aquanta RRP 3999
Promotion 2999
Dry amp Clean
RRP 5999 euro
promo 3999 euro
Click-System for versatile application
with all Leifheit Click-System handles Product and Brand Initiatives 2019
28 March 2019 Investor and Analyst Meeting 35
Product and Brand Initiatives 2019
28 March 2019 Investor and Analyst Meeting 36
Product and Brand Initiatives 2019
28 March 2019 Investor and Analyst Meeting 37
Product and Brand Initiatives 2019
28 March 2019 Investor and Analyst Meeting 38
28 March 2019 Investor and Analyst Meeting 39
Soehnle Scales Colour Editions 2019
Product and Brand Initiatives 2019
Personal scales Style
Sense Compact 200
Kitchen scales
Page Compact 300
Investor and Analyst Meeting
Product and Brand Initiatives 2019
28 March 2019 40
Expansion of blood
pressure monitors range
Systo Monitor 180
28 March 2019 Investor and Analyst Meeting 41
Zuschaltbare LED- Beleuchtung
(atmosphaumlrisch oder konstant)
Zwei geraumluscharme Beduftungsmodi
(10 Sek oder konstant)
Geeignet fuumlr Parfuumlm- und
aumltherische Oumlle
Product and Brand Initiatives 2019
Expansion of
Air treatment range
Bari Design
Aroma Diffuser
28 March 2019 Investor and Analyst Meeting 42
Product and Brand Initiatives 2019
Expansion of Soehnle
Connect Scales range
Shape Sense Connect
Forecast Financial Year 2019
2019 Leifheit targets turnover growth
of 3 to 4
Financial Forecast
28 March 2019 Investor and Analyst Meeting
Slowdown in growth due to increasing global and economic tensions
Economic slowdown in the EU despite good domestic demand
Retail trade growth in Germany weak
European consumers propensity to consume worsens
Group Turnover growth of about 3 to 4
Household Turnover growth of about 2 to 3
Wellbeing Turnover growth of about 11 to 12
Private Label Turnover growth of about 3 to 4
EBIT of around euro 9 m to euro 10
Free cash flow of about euro 35 m to euro 45 m
Economic
environment
2019
Forecast Group
development
2019
44
Long-standing
track record
For 60 years one of
the leading suppliers
of household products
in Europe
Excellent
product quality
High-quality innovative
products for cleaning
laundry care kitchen
and wellbeing with high
utility and functional
design
Non-cyclical
business
Leifheit products
used every day
Strong brands
Leifheit and
Soehnle
High awareness and
consumer confidence
Innovation
capability
Demand-oriented
product innovation
through systematic
innovation and market
introduction processes
Changing market
Digitalization
e-commerce and
convenience create
attractive growth
opportunities
International
sales network
Promotes market
penetration and further
internationalization
Finance
structure
Efficient cost
structure and solid
financial position
Shareholder-
oriented
dividend policy
Distribution of approx
75 of max (free cash
flow net income)
targeted surplus cash
for shareholders
Strong long-term
share price
performance
Since 2008 +450
and thus above SDAX
(+240)
Investment Highlights
28 March 2019 Investor and Analyst Meeting 45
Annex
Financial calendar and contact
Dates 2019
28 March 2019
Annual Financial Reports 2018
Analystlsquos meeting FrankfurtMain Germany
14 May 2019
Quarterly statement Q1
29 May 2019
Annual General Meeting FrankfurtMain Germany
13 August 2019
Financial report for the period ending 30 June 2019
12 November 2019
Quarterly statement Q3
Contact
Petra Dombrowsky
Corporate Communications Investor Relations
Phone +49 2604 977-218
Email irleifheitcom
wwwleifheit-groupcom
28 March 2019 Investor and Analyst Meeting
Annex
47
1 Adjusted by foreign currency results
-1
2014 2015 2016 2017 2018
Group turnover euro m 2207 2318 2371 2368 2342
Profitability
Gross margin 477 467 475 464 436
Cash flow
from operating activities
euro m
245
208
218
72
102
Free cash flow euro m 184 141 143 15 37
EBIT
EBIT adjusted1
euro m
euro m
215
164
217
192
221
218
188
203
131
128
EBIT margin 98 93 93 80 56
EBT euro m 198 202 206 177 119
Net result for the period euro m 141 143 145 129 84
ROCE 203 181 163 127 85
Long-term financial overview
Annex
28 March 2019 Investor and Analyst Meeting 48
1 Scrip issue in June 2017 2013 ndash 2016 adjusted
2 Not including repurchased treasury shares
311214 311215 311216 311217 311218
Employees No 1068 1074 1093 1137 1134
Balance sheet total2 euro m 2233 2379 2394 2249 2218
Equity euro m 948 1067 1046 985 1018
Equity ratio 425 449 437 438 459
Liquidity euro m 628 682 695 572 509
2014 2015 2016 2017 2018
Per Share1
Net result for the period2 euro 149 151 153 135 088
Free cash flow euro 194 148 151 016 039
Dividend
Special dividend
euro
euro
090
--
100
038
105
040
105
--
105
--
Investments euro m 62 71 78 78 66
Depreciation euro m 63 58 62 64 69
Long-term financial overview
Annex
28 March 2019 Investor and Analyst Meeting 49
2010
bull Takeover of the remaining shares of HerbyF
2012
bull Termination of the license agreement with Dr Oetker Bakeware
1984
bull IPO of Leifheit AG
1970
bull Annual production of carpet sweepers reaches 2 m units Leifheit becomes European market leader
1959
bull Foundation
1988
bull License agreement for Dr Oetker Bakeware
bull Acquisition of Spirella and Kleine Wolke (bathroom furnishings and -accessories)
1972
bull Takeover of Leifheit by ITT (US)
2010
bull Sale of the business unit lsquobathroomrsquo including the brands Spirella Kleine Wolke and Meusch
1970 1980 1990 2000 1960
1998
bull Takeover of 346 of the shares of BirambeauF
1995
bull Start of the new production plant in BlatnaacuteCZ
2010
2008
bull Takeover of 60 of HerbyF
2001
bull Takeover of Soehnle Group
bull 2006
bull Takeover of the remaining shares of BirambeauF
2020 0
2015
bull Strategy ldquoLeifheit 2020rdquo
2017
bull Capital increase from company funds
Leifheit ndash 60 years of passion
for housework
Annex
28 March 2019 Investor and Analyst Meeting 50
1003
826
491
823
733
505 504
352
4763
303
Shareholder structure March 2018
Non free float shareholders1 232
Free float12 768
1 Definition of German stock exchange for indices
2 Including shareholdings of the Management Board
bull MKV Verwaltungs GmbH Gruumlnwald (GER)
1003
bull Joachim Loh Haiger (GER)
826
bull Leifheit AG Nassau (GER) treasury shares
491
bull Alantra EQMC Asset Management SGIIC
SA Madrid (ES) 823
bull DBAY Advisors Limited Douglas (IM)
733
bull MainFirst SICAV Senningerberg (LUX)
504
bull Teslin Capital Management BVGerlin NV
Maarsbergen (NL) 505
bull Blackmoor Ownership Holdings Master
Limited London (UK) 352
bull Share ownership under reporting threshold
4763
Significant free float and international
investors
Annex
28 March 2019 Investor and Analyst Meeting 51
Aktiengesellschaft
Postfach 11 65
D-56377 Nassau
-1
2018 105 euro1
Long-term dividend development
Dividend per share in euro
1 Proposal to the Annual General Meeting
2 Based on the particular closing price at year-end
Committed to shareholder returns -
105 euro dividend proposed to the AGM
Financial Figures FY 2018
28 March 2019 Investor and Analyst Meeting
000
050
100
150
1984
1985
1986
1987
1988
1989
1990
1991
1992
1993
1994
1995
1996
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
2015
2016
2017
2018
Bonusspecial dividend Dividend
2018 59
2017 38
2016 51
2015 56
2014 39
2013 53
2012 52
2011 63
Dividend yield 2
25
Key strategic initiatives 2019
Digitalization and
Connectivity
High demand for
battery-powered devices
Connectivity of products
and services
E-Commerce
High growth rates
for household
goods amp appliances
(20162017 +265)
Convenience
Demand-oriented product
innovation through systematic
innovation and market
introduction processes
Demographic change
More private households
rising proportion of older
population amp higher quality
orientation among young
households
Health
Demand for well-being and
healthcare products
due to growing health
awareness
Environment
Durable high
quality products
Trends and market environment
offer attractive growth opportunities
Key strategic initiatives
28 March 2019 Investor and Analyst Meeting 27
Interlock Online and
Offline sales
channels establish
Pan-European
E-Commerce team
launch own
web shop
Digitalization
Drive consumer-
oriented product
innovations and
renewal of existing
portfolio
Innovation
International
geographic
expansion
Brand building
activities
especially
in Eastern Europe
Internationalization
Increased efficiency
and speed from
processes and IT
along the entire
value chain
Efficiency
Strengthening strategy to consistently
address growth themes
Key strategic initiatives
28 March 2019 Investor and Analyst Meeting 28
Expansion of e-commerce activities
through European platform
Key strategic initiatives
28 March 2019 Investor and Analyst Meeting
Interlocking of
onlineoffline
sales channels
Create best in class
consumer communication
and service
Analysis of customer data
to better understand their
needs
Launch of new
Online-Shops
in core markets
29
New Online-Shops
to be launched in 2019
Key strategic initiatives
28 March 2019 Investor and Analyst Meeting 30
Internationalization
Increased investments in Eastern Europe
bull Expansion of brands through
targeted sales activities
bull Focus on selected Eastern
European markets with attractive
growth opportunities
bull Increased investments in Poland
Czech Republic Romania and
Slovakia
bull Foundation of subsidiary in
China for sales activities in Asia
Pacific region
28 March 2019 Investor and Analyst Meeting
Key strategic initiatives
31
Product and Brand Initiatives 2019
Anniversary Colour Edition
Product and Brand Initiatives 2019
28 March 2019 Investor and Analyst Meeting 33
bull Most comfortable floor wiper for
convenient in-between Cleaning
(highly relevant for consumer)
bull Refillable cartridge can be filled
with water and any chosen
branded floor cleaning liquid
bull Suitable for all kinds of floor
bull Good Classic Pico Spray (RRP
2799 euro)
bull Better Easy Spray XL (RRP
3999 euro)
bull Best Care amp Protect (fuumlr wooden
floors RRP 3999 euro6999 euro Set)
Product and Brand Initiatives 2019
28 March 2019 Investor and Analyst Meeting 34
bull Width suction nozzle 26cm
bull App 30min runtime
bull 360deg- usage
bull Lateral tank plug for quick emptying
bull Large tank opening for hygienic
cleaning
bull ClickSystem for versatile application
with handle
Aquanta Clilck RRP 5499euro
-romotion 3499euro
Availablility 01 012019
Aquanta RRP 3999
Promotion 2999
Dry amp Clean
RRP 5999 euro
promo 3999 euro
Click-System for versatile application
with all Leifheit Click-System handles Product and Brand Initiatives 2019
28 March 2019 Investor and Analyst Meeting 35
Product and Brand Initiatives 2019
28 March 2019 Investor and Analyst Meeting 36
Product and Brand Initiatives 2019
28 March 2019 Investor and Analyst Meeting 37
Product and Brand Initiatives 2019
28 March 2019 Investor and Analyst Meeting 38
28 March 2019 Investor and Analyst Meeting 39
Soehnle Scales Colour Editions 2019
Product and Brand Initiatives 2019
Personal scales Style
Sense Compact 200
Kitchen scales
Page Compact 300
Investor and Analyst Meeting
Product and Brand Initiatives 2019
28 March 2019 40
Expansion of blood
pressure monitors range
Systo Monitor 180
28 March 2019 Investor and Analyst Meeting 41
Zuschaltbare LED- Beleuchtung
(atmosphaumlrisch oder konstant)
Zwei geraumluscharme Beduftungsmodi
(10 Sek oder konstant)
Geeignet fuumlr Parfuumlm- und
aumltherische Oumlle
Product and Brand Initiatives 2019
Expansion of
Air treatment range
Bari Design
Aroma Diffuser
28 March 2019 Investor and Analyst Meeting 42
Product and Brand Initiatives 2019
Expansion of Soehnle
Connect Scales range
Shape Sense Connect
Forecast Financial Year 2019
2019 Leifheit targets turnover growth
of 3 to 4
Financial Forecast
28 March 2019 Investor and Analyst Meeting
Slowdown in growth due to increasing global and economic tensions
Economic slowdown in the EU despite good domestic demand
Retail trade growth in Germany weak
European consumers propensity to consume worsens
Group Turnover growth of about 3 to 4
Household Turnover growth of about 2 to 3
Wellbeing Turnover growth of about 11 to 12
Private Label Turnover growth of about 3 to 4
EBIT of around euro 9 m to euro 10
Free cash flow of about euro 35 m to euro 45 m
Economic
environment
2019
Forecast Group
development
2019
44
Long-standing
track record
For 60 years one of
the leading suppliers
of household products
in Europe
Excellent
product quality
High-quality innovative
products for cleaning
laundry care kitchen
and wellbeing with high
utility and functional
design
Non-cyclical
business
Leifheit products
used every day
Strong brands
Leifheit and
Soehnle
High awareness and
consumer confidence
Innovation
capability
Demand-oriented
product innovation
through systematic
innovation and market
introduction processes
Changing market
Digitalization
e-commerce and
convenience create
attractive growth
opportunities
International
sales network
Promotes market
penetration and further
internationalization
Finance
structure
Efficient cost
structure and solid
financial position
Shareholder-
oriented
dividend policy
Distribution of approx
75 of max (free cash
flow net income)
targeted surplus cash
for shareholders
Strong long-term
share price
performance
Since 2008 +450
and thus above SDAX
(+240)
Investment Highlights
28 March 2019 Investor and Analyst Meeting 45
Annex
Financial calendar and contact
Dates 2019
28 March 2019
Annual Financial Reports 2018
Analystlsquos meeting FrankfurtMain Germany
14 May 2019
Quarterly statement Q1
29 May 2019
Annual General Meeting FrankfurtMain Germany
13 August 2019
Financial report for the period ending 30 June 2019
12 November 2019
Quarterly statement Q3
Contact
Petra Dombrowsky
Corporate Communications Investor Relations
Phone +49 2604 977-218
Email irleifheitcom
wwwleifheit-groupcom
28 March 2019 Investor and Analyst Meeting
Annex
47
1 Adjusted by foreign currency results
-1
2014 2015 2016 2017 2018
Group turnover euro m 2207 2318 2371 2368 2342
Profitability
Gross margin 477 467 475 464 436
Cash flow
from operating activities
euro m
245
208
218
72
102
Free cash flow euro m 184 141 143 15 37
EBIT
EBIT adjusted1
euro m
euro m
215
164
217
192
221
218
188
203
131
128
EBIT margin 98 93 93 80 56
EBT euro m 198 202 206 177 119
Net result for the period euro m 141 143 145 129 84
ROCE 203 181 163 127 85
Long-term financial overview
Annex
28 March 2019 Investor and Analyst Meeting 48
1 Scrip issue in June 2017 2013 ndash 2016 adjusted
2 Not including repurchased treasury shares
311214 311215 311216 311217 311218
Employees No 1068 1074 1093 1137 1134
Balance sheet total2 euro m 2233 2379 2394 2249 2218
Equity euro m 948 1067 1046 985 1018
Equity ratio 425 449 437 438 459
Liquidity euro m 628 682 695 572 509
2014 2015 2016 2017 2018
Per Share1
Net result for the period2 euro 149 151 153 135 088
Free cash flow euro 194 148 151 016 039
Dividend
Special dividend
euro
euro
090
--
100
038
105
040
105
--
105
--
Investments euro m 62 71 78 78 66
Depreciation euro m 63 58 62 64 69
Long-term financial overview
Annex
28 March 2019 Investor and Analyst Meeting 49
2010
bull Takeover of the remaining shares of HerbyF
2012
bull Termination of the license agreement with Dr Oetker Bakeware
1984
bull IPO of Leifheit AG
1970
bull Annual production of carpet sweepers reaches 2 m units Leifheit becomes European market leader
1959
bull Foundation
1988
bull License agreement for Dr Oetker Bakeware
bull Acquisition of Spirella and Kleine Wolke (bathroom furnishings and -accessories)
1972
bull Takeover of Leifheit by ITT (US)
2010
bull Sale of the business unit lsquobathroomrsquo including the brands Spirella Kleine Wolke and Meusch
1970 1980 1990 2000 1960
1998
bull Takeover of 346 of the shares of BirambeauF
1995
bull Start of the new production plant in BlatnaacuteCZ
2010
2008
bull Takeover of 60 of HerbyF
2001
bull Takeover of Soehnle Group
bull 2006
bull Takeover of the remaining shares of BirambeauF
2020 0
2015
bull Strategy ldquoLeifheit 2020rdquo
2017
bull Capital increase from company funds
Leifheit ndash 60 years of passion
for housework
Annex
28 March 2019 Investor and Analyst Meeting 50
1003
826
491
823
733
505 504
352
4763
303
Shareholder structure March 2018
Non free float shareholders1 232
Free float12 768
1 Definition of German stock exchange for indices
2 Including shareholdings of the Management Board
bull MKV Verwaltungs GmbH Gruumlnwald (GER)
1003
bull Joachim Loh Haiger (GER)
826
bull Leifheit AG Nassau (GER) treasury shares
491
bull Alantra EQMC Asset Management SGIIC
SA Madrid (ES) 823
bull DBAY Advisors Limited Douglas (IM)
733
bull MainFirst SICAV Senningerberg (LUX)
504
bull Teslin Capital Management BVGerlin NV
Maarsbergen (NL) 505
bull Blackmoor Ownership Holdings Master
Limited London (UK) 352
bull Share ownership under reporting threshold
4763
Significant free float and international
investors
Annex
28 March 2019 Investor and Analyst Meeting 51
Aktiengesellschaft
Postfach 11 65
D-56377 Nassau
Key strategic initiatives 2019
Digitalization and
Connectivity
High demand for
battery-powered devices
Connectivity of products
and services
E-Commerce
High growth rates
for household
goods amp appliances
(20162017 +265)
Convenience
Demand-oriented product
innovation through systematic
innovation and market
introduction processes
Demographic change
More private households
rising proportion of older
population amp higher quality
orientation among young
households
Health
Demand for well-being and
healthcare products
due to growing health
awareness
Environment
Durable high
quality products
Trends and market environment
offer attractive growth opportunities
Key strategic initiatives
28 March 2019 Investor and Analyst Meeting 27
Interlock Online and
Offline sales
channels establish
Pan-European
E-Commerce team
launch own
web shop
Digitalization
Drive consumer-
oriented product
innovations and
renewal of existing
portfolio
Innovation
International
geographic
expansion
Brand building
activities
especially
in Eastern Europe
Internationalization
Increased efficiency
and speed from
processes and IT
along the entire
value chain
Efficiency
Strengthening strategy to consistently
address growth themes
Key strategic initiatives
28 March 2019 Investor and Analyst Meeting 28
Expansion of e-commerce activities
through European platform
Key strategic initiatives
28 March 2019 Investor and Analyst Meeting
Interlocking of
onlineoffline
sales channels
Create best in class
consumer communication
and service
Analysis of customer data
to better understand their
needs
Launch of new
Online-Shops
in core markets
29
New Online-Shops
to be launched in 2019
Key strategic initiatives
28 March 2019 Investor and Analyst Meeting 30
Internationalization
Increased investments in Eastern Europe
bull Expansion of brands through
targeted sales activities
bull Focus on selected Eastern
European markets with attractive
growth opportunities
bull Increased investments in Poland
Czech Republic Romania and
Slovakia
bull Foundation of subsidiary in
China for sales activities in Asia
Pacific region
28 March 2019 Investor and Analyst Meeting
Key strategic initiatives
31
Product and Brand Initiatives 2019
Anniversary Colour Edition
Product and Brand Initiatives 2019
28 March 2019 Investor and Analyst Meeting 33
bull Most comfortable floor wiper for
convenient in-between Cleaning
(highly relevant for consumer)
bull Refillable cartridge can be filled
with water and any chosen
branded floor cleaning liquid
bull Suitable for all kinds of floor
bull Good Classic Pico Spray (RRP
2799 euro)
bull Better Easy Spray XL (RRP
3999 euro)
bull Best Care amp Protect (fuumlr wooden
floors RRP 3999 euro6999 euro Set)
Product and Brand Initiatives 2019
28 March 2019 Investor and Analyst Meeting 34
bull Width suction nozzle 26cm
bull App 30min runtime
bull 360deg- usage
bull Lateral tank plug for quick emptying
bull Large tank opening for hygienic
cleaning
bull ClickSystem for versatile application
with handle
Aquanta Clilck RRP 5499euro
-romotion 3499euro
Availablility 01 012019
Aquanta RRP 3999
Promotion 2999
Dry amp Clean
RRP 5999 euro
promo 3999 euro
Click-System for versatile application
with all Leifheit Click-System handles Product and Brand Initiatives 2019
28 March 2019 Investor and Analyst Meeting 35
Product and Brand Initiatives 2019
28 March 2019 Investor and Analyst Meeting 36
Product and Brand Initiatives 2019
28 March 2019 Investor and Analyst Meeting 37
Product and Brand Initiatives 2019
28 March 2019 Investor and Analyst Meeting 38
28 March 2019 Investor and Analyst Meeting 39
Soehnle Scales Colour Editions 2019
Product and Brand Initiatives 2019
Personal scales Style
Sense Compact 200
Kitchen scales
Page Compact 300
Investor and Analyst Meeting
Product and Brand Initiatives 2019
28 March 2019 40
Expansion of blood
pressure monitors range
Systo Monitor 180
28 March 2019 Investor and Analyst Meeting 41
Zuschaltbare LED- Beleuchtung
(atmosphaumlrisch oder konstant)
Zwei geraumluscharme Beduftungsmodi
(10 Sek oder konstant)
Geeignet fuumlr Parfuumlm- und
aumltherische Oumlle
Product and Brand Initiatives 2019
Expansion of
Air treatment range
Bari Design
Aroma Diffuser
28 March 2019 Investor and Analyst Meeting 42
Product and Brand Initiatives 2019
Expansion of Soehnle
Connect Scales range
Shape Sense Connect
Forecast Financial Year 2019
2019 Leifheit targets turnover growth
of 3 to 4
Financial Forecast
28 March 2019 Investor and Analyst Meeting
Slowdown in growth due to increasing global and economic tensions
Economic slowdown in the EU despite good domestic demand
Retail trade growth in Germany weak
European consumers propensity to consume worsens
Group Turnover growth of about 3 to 4
Household Turnover growth of about 2 to 3
Wellbeing Turnover growth of about 11 to 12
Private Label Turnover growth of about 3 to 4
EBIT of around euro 9 m to euro 10
Free cash flow of about euro 35 m to euro 45 m
Economic
environment
2019
Forecast Group
development
2019
44
Long-standing
track record
For 60 years one of
the leading suppliers
of household products
in Europe
Excellent
product quality
High-quality innovative
products for cleaning
laundry care kitchen
and wellbeing with high
utility and functional
design
Non-cyclical
business
Leifheit products
used every day
Strong brands
Leifheit and
Soehnle
High awareness and
consumer confidence
Innovation
capability
Demand-oriented
product innovation
through systematic
innovation and market
introduction processes
Changing market
Digitalization
e-commerce and
convenience create
attractive growth
opportunities
International
sales network
Promotes market
penetration and further
internationalization
Finance
structure
Efficient cost
structure and solid
financial position
Shareholder-
oriented
dividend policy
Distribution of approx
75 of max (free cash
flow net income)
targeted surplus cash
for shareholders
Strong long-term
share price
performance
Since 2008 +450
and thus above SDAX
(+240)
Investment Highlights
28 March 2019 Investor and Analyst Meeting 45
Annex
Financial calendar and contact
Dates 2019
28 March 2019
Annual Financial Reports 2018
Analystlsquos meeting FrankfurtMain Germany
14 May 2019
Quarterly statement Q1
29 May 2019
Annual General Meeting FrankfurtMain Germany
13 August 2019
Financial report for the period ending 30 June 2019
12 November 2019
Quarterly statement Q3
Contact
Petra Dombrowsky
Corporate Communications Investor Relations
Phone +49 2604 977-218
Email irleifheitcom
wwwleifheit-groupcom
28 March 2019 Investor and Analyst Meeting
Annex
47
1 Adjusted by foreign currency results
-1
2014 2015 2016 2017 2018
Group turnover euro m 2207 2318 2371 2368 2342
Profitability
Gross margin 477 467 475 464 436
Cash flow
from operating activities
euro m
245
208
218
72
102
Free cash flow euro m 184 141 143 15 37
EBIT
EBIT adjusted1
euro m
euro m
215
164
217
192
221
218
188
203
131
128
EBIT margin 98 93 93 80 56
EBT euro m 198 202 206 177 119
Net result for the period euro m 141 143 145 129 84
ROCE 203 181 163 127 85
Long-term financial overview
Annex
28 March 2019 Investor and Analyst Meeting 48
1 Scrip issue in June 2017 2013 ndash 2016 adjusted
2 Not including repurchased treasury shares
311214 311215 311216 311217 311218
Employees No 1068 1074 1093 1137 1134
Balance sheet total2 euro m 2233 2379 2394 2249 2218
Equity euro m 948 1067 1046 985 1018
Equity ratio 425 449 437 438 459
Liquidity euro m 628 682 695 572 509
2014 2015 2016 2017 2018
Per Share1
Net result for the period2 euro 149 151 153 135 088
Free cash flow euro 194 148 151 016 039
Dividend
Special dividend
euro
euro
090
--
100
038
105
040
105
--
105
--
Investments euro m 62 71 78 78 66
Depreciation euro m 63 58 62 64 69
Long-term financial overview
Annex
28 March 2019 Investor and Analyst Meeting 49
2010
bull Takeover of the remaining shares of HerbyF
2012
bull Termination of the license agreement with Dr Oetker Bakeware
1984
bull IPO of Leifheit AG
1970
bull Annual production of carpet sweepers reaches 2 m units Leifheit becomes European market leader
1959
bull Foundation
1988
bull License agreement for Dr Oetker Bakeware
bull Acquisition of Spirella and Kleine Wolke (bathroom furnishings and -accessories)
1972
bull Takeover of Leifheit by ITT (US)
2010
bull Sale of the business unit lsquobathroomrsquo including the brands Spirella Kleine Wolke and Meusch
1970 1980 1990 2000 1960
1998
bull Takeover of 346 of the shares of BirambeauF
1995
bull Start of the new production plant in BlatnaacuteCZ
2010
2008
bull Takeover of 60 of HerbyF
2001
bull Takeover of Soehnle Group
bull 2006
bull Takeover of the remaining shares of BirambeauF
2020 0
2015
bull Strategy ldquoLeifheit 2020rdquo
2017
bull Capital increase from company funds
Leifheit ndash 60 years of passion
for housework
Annex
28 March 2019 Investor and Analyst Meeting 50
1003
826
491
823
733
505 504
352
4763
303
Shareholder structure March 2018
Non free float shareholders1 232
Free float12 768
1 Definition of German stock exchange for indices
2 Including shareholdings of the Management Board
bull MKV Verwaltungs GmbH Gruumlnwald (GER)
1003
bull Joachim Loh Haiger (GER)
826
bull Leifheit AG Nassau (GER) treasury shares
491
bull Alantra EQMC Asset Management SGIIC
SA Madrid (ES) 823
bull DBAY Advisors Limited Douglas (IM)
733
bull MainFirst SICAV Senningerberg (LUX)
504
bull Teslin Capital Management BVGerlin NV
Maarsbergen (NL) 505
bull Blackmoor Ownership Holdings Master
Limited London (UK) 352
bull Share ownership under reporting threshold
4763
Significant free float and international
investors
Annex
28 March 2019 Investor and Analyst Meeting 51
Aktiengesellschaft
Postfach 11 65
D-56377 Nassau
Digitalization and
Connectivity
High demand for
battery-powered devices
Connectivity of products
and services
E-Commerce
High growth rates
for household
goods amp appliances
(20162017 +265)
Convenience
Demand-oriented product
innovation through systematic
innovation and market
introduction processes
Demographic change
More private households
rising proportion of older
population amp higher quality
orientation among young
households
Health
Demand for well-being and
healthcare products
due to growing health
awareness
Environment
Durable high
quality products
Trends and market environment
offer attractive growth opportunities
Key strategic initiatives
28 March 2019 Investor and Analyst Meeting 27
Interlock Online and
Offline sales
channels establish
Pan-European
E-Commerce team
launch own
web shop
Digitalization
Drive consumer-
oriented product
innovations and
renewal of existing
portfolio
Innovation
International
geographic
expansion
Brand building
activities
especially
in Eastern Europe
Internationalization
Increased efficiency
and speed from
processes and IT
along the entire
value chain
Efficiency
Strengthening strategy to consistently
address growth themes
Key strategic initiatives
28 March 2019 Investor and Analyst Meeting 28
Expansion of e-commerce activities
through European platform
Key strategic initiatives
28 March 2019 Investor and Analyst Meeting
Interlocking of
onlineoffline
sales channels
Create best in class
consumer communication
and service
Analysis of customer data
to better understand their
needs
Launch of new
Online-Shops
in core markets
29
New Online-Shops
to be launched in 2019
Key strategic initiatives
28 March 2019 Investor and Analyst Meeting 30
Internationalization
Increased investments in Eastern Europe
bull Expansion of brands through
targeted sales activities
bull Focus on selected Eastern
European markets with attractive
growth opportunities
bull Increased investments in Poland
Czech Republic Romania and
Slovakia
bull Foundation of subsidiary in
China for sales activities in Asia
Pacific region
28 March 2019 Investor and Analyst Meeting
Key strategic initiatives
31
Product and Brand Initiatives 2019
Anniversary Colour Edition
Product and Brand Initiatives 2019
28 March 2019 Investor and Analyst Meeting 33
bull Most comfortable floor wiper for
convenient in-between Cleaning
(highly relevant for consumer)
bull Refillable cartridge can be filled
with water and any chosen
branded floor cleaning liquid
bull Suitable for all kinds of floor
bull Good Classic Pico Spray (RRP
2799 euro)
bull Better Easy Spray XL (RRP
3999 euro)
bull Best Care amp Protect (fuumlr wooden
floors RRP 3999 euro6999 euro Set)
Product and Brand Initiatives 2019
28 March 2019 Investor and Analyst Meeting 34
bull Width suction nozzle 26cm
bull App 30min runtime
bull 360deg- usage
bull Lateral tank plug for quick emptying
bull Large tank opening for hygienic
cleaning
bull ClickSystem for versatile application
with handle
Aquanta Clilck RRP 5499euro
-romotion 3499euro
Availablility 01 012019
Aquanta RRP 3999
Promotion 2999
Dry amp Clean
RRP 5999 euro
promo 3999 euro
Click-System for versatile application
with all Leifheit Click-System handles Product and Brand Initiatives 2019
28 March 2019 Investor and Analyst Meeting 35
Product and Brand Initiatives 2019
28 March 2019 Investor and Analyst Meeting 36
Product and Brand Initiatives 2019
28 March 2019 Investor and Analyst Meeting 37
Product and Brand Initiatives 2019
28 March 2019 Investor and Analyst Meeting 38
28 March 2019 Investor and Analyst Meeting 39
Soehnle Scales Colour Editions 2019
Product and Brand Initiatives 2019
Personal scales Style
Sense Compact 200
Kitchen scales
Page Compact 300
Investor and Analyst Meeting
Product and Brand Initiatives 2019
28 March 2019 40
Expansion of blood
pressure monitors range
Systo Monitor 180
28 March 2019 Investor and Analyst Meeting 41
Zuschaltbare LED- Beleuchtung
(atmosphaumlrisch oder konstant)
Zwei geraumluscharme Beduftungsmodi
(10 Sek oder konstant)
Geeignet fuumlr Parfuumlm- und
aumltherische Oumlle
Product and Brand Initiatives 2019
Expansion of
Air treatment range
Bari Design
Aroma Diffuser
28 March 2019 Investor and Analyst Meeting 42
Product and Brand Initiatives 2019
Expansion of Soehnle
Connect Scales range
Shape Sense Connect
Forecast Financial Year 2019
2019 Leifheit targets turnover growth
of 3 to 4
Financial Forecast
28 March 2019 Investor and Analyst Meeting
Slowdown in growth due to increasing global and economic tensions
Economic slowdown in the EU despite good domestic demand
Retail trade growth in Germany weak
European consumers propensity to consume worsens
Group Turnover growth of about 3 to 4
Household Turnover growth of about 2 to 3
Wellbeing Turnover growth of about 11 to 12
Private Label Turnover growth of about 3 to 4
EBIT of around euro 9 m to euro 10
Free cash flow of about euro 35 m to euro 45 m
Economic
environment
2019
Forecast Group
development
2019
44
Long-standing
track record
For 60 years one of
the leading suppliers
of household products
in Europe
Excellent
product quality
High-quality innovative
products for cleaning
laundry care kitchen
and wellbeing with high
utility and functional
design
Non-cyclical
business
Leifheit products
used every day
Strong brands
Leifheit and
Soehnle
High awareness and
consumer confidence
Innovation
capability
Demand-oriented
product innovation
through systematic
innovation and market
introduction processes
Changing market
Digitalization
e-commerce and
convenience create
attractive growth
opportunities
International
sales network
Promotes market
penetration and further
internationalization
Finance
structure
Efficient cost
structure and solid
financial position
Shareholder-
oriented
dividend policy
Distribution of approx
75 of max (free cash
flow net income)
targeted surplus cash
for shareholders
Strong long-term
share price
performance
Since 2008 +450
and thus above SDAX
(+240)
Investment Highlights
28 March 2019 Investor and Analyst Meeting 45
Annex
Financial calendar and contact
Dates 2019
28 March 2019
Annual Financial Reports 2018
Analystlsquos meeting FrankfurtMain Germany
14 May 2019
Quarterly statement Q1
29 May 2019
Annual General Meeting FrankfurtMain Germany
13 August 2019
Financial report for the period ending 30 June 2019
12 November 2019
Quarterly statement Q3
Contact
Petra Dombrowsky
Corporate Communications Investor Relations
Phone +49 2604 977-218
Email irleifheitcom
wwwleifheit-groupcom
28 March 2019 Investor and Analyst Meeting
Annex
47
1 Adjusted by foreign currency results
-1
2014 2015 2016 2017 2018
Group turnover euro m 2207 2318 2371 2368 2342
Profitability
Gross margin 477 467 475 464 436
Cash flow
from operating activities
euro m
245
208
218
72
102
Free cash flow euro m 184 141 143 15 37
EBIT
EBIT adjusted1
euro m
euro m
215
164
217
192
221
218
188
203
131
128
EBIT margin 98 93 93 80 56
EBT euro m 198 202 206 177 119
Net result for the period euro m 141 143 145 129 84
ROCE 203 181 163 127 85
Long-term financial overview
Annex
28 March 2019 Investor and Analyst Meeting 48
1 Scrip issue in June 2017 2013 ndash 2016 adjusted
2 Not including repurchased treasury shares
311214 311215 311216 311217 311218
Employees No 1068 1074 1093 1137 1134
Balance sheet total2 euro m 2233 2379 2394 2249 2218
Equity euro m 948 1067 1046 985 1018
Equity ratio 425 449 437 438 459
Liquidity euro m 628 682 695 572 509
2014 2015 2016 2017 2018
Per Share1
Net result for the period2 euro 149 151 153 135 088
Free cash flow euro 194 148 151 016 039
Dividend
Special dividend
euro
euro
090
--
100
038
105
040
105
--
105
--
Investments euro m 62 71 78 78 66
Depreciation euro m 63 58 62 64 69
Long-term financial overview
Annex
28 March 2019 Investor and Analyst Meeting 49
2010
bull Takeover of the remaining shares of HerbyF
2012
bull Termination of the license agreement with Dr Oetker Bakeware
1984
bull IPO of Leifheit AG
1970
bull Annual production of carpet sweepers reaches 2 m units Leifheit becomes European market leader
1959
bull Foundation
1988
bull License agreement for Dr Oetker Bakeware
bull Acquisition of Spirella and Kleine Wolke (bathroom furnishings and -accessories)
1972
bull Takeover of Leifheit by ITT (US)
2010
bull Sale of the business unit lsquobathroomrsquo including the brands Spirella Kleine Wolke and Meusch
1970 1980 1990 2000 1960
1998
bull Takeover of 346 of the shares of BirambeauF
1995
bull Start of the new production plant in BlatnaacuteCZ
2010
2008
bull Takeover of 60 of HerbyF
2001
bull Takeover of Soehnle Group
bull 2006
bull Takeover of the remaining shares of BirambeauF
2020 0
2015
bull Strategy ldquoLeifheit 2020rdquo
2017
bull Capital increase from company funds
Leifheit ndash 60 years of passion
for housework
Annex
28 March 2019 Investor and Analyst Meeting 50
1003
826
491
823
733
505 504
352
4763
303
Shareholder structure March 2018
Non free float shareholders1 232
Free float12 768
1 Definition of German stock exchange for indices
2 Including shareholdings of the Management Board
bull MKV Verwaltungs GmbH Gruumlnwald (GER)
1003
bull Joachim Loh Haiger (GER)
826
bull Leifheit AG Nassau (GER) treasury shares
491
bull Alantra EQMC Asset Management SGIIC
SA Madrid (ES) 823
bull DBAY Advisors Limited Douglas (IM)
733
bull MainFirst SICAV Senningerberg (LUX)
504
bull Teslin Capital Management BVGerlin NV
Maarsbergen (NL) 505
bull Blackmoor Ownership Holdings Master
Limited London (UK) 352
bull Share ownership under reporting threshold
4763
Significant free float and international
investors
Annex
28 March 2019 Investor and Analyst Meeting 51
Aktiengesellschaft
Postfach 11 65
D-56377 Nassau
Interlock Online and
Offline sales
channels establish
Pan-European
E-Commerce team
launch own
web shop
Digitalization
Drive consumer-
oriented product
innovations and
renewal of existing
portfolio
Innovation
International
geographic
expansion
Brand building
activities
especially
in Eastern Europe
Internationalization
Increased efficiency
and speed from
processes and IT
along the entire
value chain
Efficiency
Strengthening strategy to consistently
address growth themes
Key strategic initiatives
28 March 2019 Investor and Analyst Meeting 28
Expansion of e-commerce activities
through European platform
Key strategic initiatives
28 March 2019 Investor and Analyst Meeting
Interlocking of
onlineoffline
sales channels
Create best in class
consumer communication
and service
Analysis of customer data
to better understand their
needs
Launch of new
Online-Shops
in core markets
29
New Online-Shops
to be launched in 2019
Key strategic initiatives
28 March 2019 Investor and Analyst Meeting 30
Internationalization
Increased investments in Eastern Europe
bull Expansion of brands through
targeted sales activities
bull Focus on selected Eastern
European markets with attractive
growth opportunities
bull Increased investments in Poland
Czech Republic Romania and
Slovakia
bull Foundation of subsidiary in
China for sales activities in Asia
Pacific region
28 March 2019 Investor and Analyst Meeting
Key strategic initiatives
31
Product and Brand Initiatives 2019
Anniversary Colour Edition
Product and Brand Initiatives 2019
28 March 2019 Investor and Analyst Meeting 33
bull Most comfortable floor wiper for
convenient in-between Cleaning
(highly relevant for consumer)
bull Refillable cartridge can be filled
with water and any chosen
branded floor cleaning liquid
bull Suitable for all kinds of floor
bull Good Classic Pico Spray (RRP
2799 euro)
bull Better Easy Spray XL (RRP
3999 euro)
bull Best Care amp Protect (fuumlr wooden
floors RRP 3999 euro6999 euro Set)
Product and Brand Initiatives 2019
28 March 2019 Investor and Analyst Meeting 34
bull Width suction nozzle 26cm
bull App 30min runtime
bull 360deg- usage
bull Lateral tank plug for quick emptying
bull Large tank opening for hygienic
cleaning
bull ClickSystem for versatile application
with handle
Aquanta Clilck RRP 5499euro
-romotion 3499euro
Availablility 01 012019
Aquanta RRP 3999
Promotion 2999
Dry amp Clean
RRP 5999 euro
promo 3999 euro
Click-System for versatile application
with all Leifheit Click-System handles Product and Brand Initiatives 2019
28 March 2019 Investor and Analyst Meeting 35
Product and Brand Initiatives 2019
28 March 2019 Investor and Analyst Meeting 36
Product and Brand Initiatives 2019
28 March 2019 Investor and Analyst Meeting 37
Product and Brand Initiatives 2019
28 March 2019 Investor and Analyst Meeting 38
28 March 2019 Investor and Analyst Meeting 39
Soehnle Scales Colour Editions 2019
Product and Brand Initiatives 2019
Personal scales Style
Sense Compact 200
Kitchen scales
Page Compact 300
Investor and Analyst Meeting
Product and Brand Initiatives 2019
28 March 2019 40
Expansion of blood
pressure monitors range
Systo Monitor 180
28 March 2019 Investor and Analyst Meeting 41
Zuschaltbare LED- Beleuchtung
(atmosphaumlrisch oder konstant)
Zwei geraumluscharme Beduftungsmodi
(10 Sek oder konstant)
Geeignet fuumlr Parfuumlm- und
aumltherische Oumlle
Product and Brand Initiatives 2019
Expansion of
Air treatment range
Bari Design
Aroma Diffuser
28 March 2019 Investor and Analyst Meeting 42
Product and Brand Initiatives 2019
Expansion of Soehnle
Connect Scales range
Shape Sense Connect
Forecast Financial Year 2019
2019 Leifheit targets turnover growth
of 3 to 4
Financial Forecast
28 March 2019 Investor and Analyst Meeting
Slowdown in growth due to increasing global and economic tensions
Economic slowdown in the EU despite good domestic demand
Retail trade growth in Germany weak
European consumers propensity to consume worsens
Group Turnover growth of about 3 to 4
Household Turnover growth of about 2 to 3
Wellbeing Turnover growth of about 11 to 12
Private Label Turnover growth of about 3 to 4
EBIT of around euro 9 m to euro 10
Free cash flow of about euro 35 m to euro 45 m
Economic
environment
2019
Forecast Group
development
2019
44
Long-standing
track record
For 60 years one of
the leading suppliers
of household products
in Europe
Excellent
product quality
High-quality innovative
products for cleaning
laundry care kitchen
and wellbeing with high
utility and functional
design
Non-cyclical
business
Leifheit products
used every day
Strong brands
Leifheit and
Soehnle
High awareness and
consumer confidence
Innovation
capability
Demand-oriented
product innovation
through systematic
innovation and market
introduction processes
Changing market
Digitalization
e-commerce and
convenience create
attractive growth
opportunities
International
sales network
Promotes market
penetration and further
internationalization
Finance
structure
Efficient cost
structure and solid
financial position
Shareholder-
oriented
dividend policy
Distribution of approx
75 of max (free cash
flow net income)
targeted surplus cash
for shareholders
Strong long-term
share price
performance
Since 2008 +450
and thus above SDAX
(+240)
Investment Highlights
28 March 2019 Investor and Analyst Meeting 45
Annex
Financial calendar and contact
Dates 2019
28 March 2019
Annual Financial Reports 2018
Analystlsquos meeting FrankfurtMain Germany
14 May 2019
Quarterly statement Q1
29 May 2019
Annual General Meeting FrankfurtMain Germany
13 August 2019
Financial report for the period ending 30 June 2019
12 November 2019
Quarterly statement Q3
Contact
Petra Dombrowsky
Corporate Communications Investor Relations
Phone +49 2604 977-218
Email irleifheitcom
wwwleifheit-groupcom
28 March 2019 Investor and Analyst Meeting
Annex
47
1 Adjusted by foreign currency results
-1
2014 2015 2016 2017 2018
Group turnover euro m 2207 2318 2371 2368 2342
Profitability
Gross margin 477 467 475 464 436
Cash flow
from operating activities
euro m
245
208
218
72
102
Free cash flow euro m 184 141 143 15 37
EBIT
EBIT adjusted1
euro m
euro m
215
164
217
192
221
218
188
203
131
128
EBIT margin 98 93 93 80 56
EBT euro m 198 202 206 177 119
Net result for the period euro m 141 143 145 129 84
ROCE 203 181 163 127 85
Long-term financial overview
Annex
28 March 2019 Investor and Analyst Meeting 48
1 Scrip issue in June 2017 2013 ndash 2016 adjusted
2 Not including repurchased treasury shares
311214 311215 311216 311217 311218
Employees No 1068 1074 1093 1137 1134
Balance sheet total2 euro m 2233 2379 2394 2249 2218
Equity euro m 948 1067 1046 985 1018
Equity ratio 425 449 437 438 459
Liquidity euro m 628 682 695 572 509
2014 2015 2016 2017 2018
Per Share1
Net result for the period2 euro 149 151 153 135 088
Free cash flow euro 194 148 151 016 039
Dividend
Special dividend
euro
euro
090
--
100
038
105
040
105
--
105
--
Investments euro m 62 71 78 78 66
Depreciation euro m 63 58 62 64 69
Long-term financial overview
Annex
28 March 2019 Investor and Analyst Meeting 49
2010
bull Takeover of the remaining shares of HerbyF
2012
bull Termination of the license agreement with Dr Oetker Bakeware
1984
bull IPO of Leifheit AG
1970
bull Annual production of carpet sweepers reaches 2 m units Leifheit becomes European market leader
1959
bull Foundation
1988
bull License agreement for Dr Oetker Bakeware
bull Acquisition of Spirella and Kleine Wolke (bathroom furnishings and -accessories)
1972
bull Takeover of Leifheit by ITT (US)
2010
bull Sale of the business unit lsquobathroomrsquo including the brands Spirella Kleine Wolke and Meusch
1970 1980 1990 2000 1960
1998
bull Takeover of 346 of the shares of BirambeauF
1995
bull Start of the new production plant in BlatnaacuteCZ
2010
2008
bull Takeover of 60 of HerbyF
2001
bull Takeover of Soehnle Group
bull 2006
bull Takeover of the remaining shares of BirambeauF
2020 0
2015
bull Strategy ldquoLeifheit 2020rdquo
2017
bull Capital increase from company funds
Leifheit ndash 60 years of passion
for housework
Annex
28 March 2019 Investor and Analyst Meeting 50
1003
826
491
823
733
505 504
352
4763
303
Shareholder structure March 2018
Non free float shareholders1 232
Free float12 768
1 Definition of German stock exchange for indices
2 Including shareholdings of the Management Board
bull MKV Verwaltungs GmbH Gruumlnwald (GER)
1003
bull Joachim Loh Haiger (GER)
826
bull Leifheit AG Nassau (GER) treasury shares
491
bull Alantra EQMC Asset Management SGIIC
SA Madrid (ES) 823
bull DBAY Advisors Limited Douglas (IM)
733
bull MainFirst SICAV Senningerberg (LUX)
504
bull Teslin Capital Management BVGerlin NV
Maarsbergen (NL) 505
bull Blackmoor Ownership Holdings Master
Limited London (UK) 352
bull Share ownership under reporting threshold
4763
Significant free float and international
investors
Annex
28 March 2019 Investor and Analyst Meeting 51
Aktiengesellschaft
Postfach 11 65
D-56377 Nassau
Expansion of e-commerce activities
through European platform
Key strategic initiatives
28 March 2019 Investor and Analyst Meeting
Interlocking of
onlineoffline
sales channels
Create best in class
consumer communication
and service
Analysis of customer data
to better understand their
needs
Launch of new
Online-Shops
in core markets
29
New Online-Shops
to be launched in 2019
Key strategic initiatives
28 March 2019 Investor and Analyst Meeting 30
Internationalization
Increased investments in Eastern Europe
bull Expansion of brands through
targeted sales activities
bull Focus on selected Eastern
European markets with attractive
growth opportunities
bull Increased investments in Poland
Czech Republic Romania and
Slovakia
bull Foundation of subsidiary in
China for sales activities in Asia
Pacific region
28 March 2019 Investor and Analyst Meeting
Key strategic initiatives
31
Product and Brand Initiatives 2019
Anniversary Colour Edition
Product and Brand Initiatives 2019
28 March 2019 Investor and Analyst Meeting 33
bull Most comfortable floor wiper for
convenient in-between Cleaning
(highly relevant for consumer)
bull Refillable cartridge can be filled
with water and any chosen
branded floor cleaning liquid
bull Suitable for all kinds of floor
bull Good Classic Pico Spray (RRP
2799 euro)
bull Better Easy Spray XL (RRP
3999 euro)
bull Best Care amp Protect (fuumlr wooden
floors RRP 3999 euro6999 euro Set)
Product and Brand Initiatives 2019
28 March 2019 Investor and Analyst Meeting 34
bull Width suction nozzle 26cm
bull App 30min runtime
bull 360deg- usage
bull Lateral tank plug for quick emptying
bull Large tank opening for hygienic
cleaning
bull ClickSystem for versatile application
with handle
Aquanta Clilck RRP 5499euro
-romotion 3499euro
Availablility 01 012019
Aquanta RRP 3999
Promotion 2999
Dry amp Clean
RRP 5999 euro
promo 3999 euro
Click-System for versatile application
with all Leifheit Click-System handles Product and Brand Initiatives 2019
28 March 2019 Investor and Analyst Meeting 35
Product and Brand Initiatives 2019
28 March 2019 Investor and Analyst Meeting 36
Product and Brand Initiatives 2019
28 March 2019 Investor and Analyst Meeting 37
Product and Brand Initiatives 2019
28 March 2019 Investor and Analyst Meeting 38
28 March 2019 Investor and Analyst Meeting 39
Soehnle Scales Colour Editions 2019
Product and Brand Initiatives 2019
Personal scales Style
Sense Compact 200
Kitchen scales
Page Compact 300
Investor and Analyst Meeting
Product and Brand Initiatives 2019
28 March 2019 40
Expansion of blood
pressure monitors range
Systo Monitor 180
28 March 2019 Investor and Analyst Meeting 41
Zuschaltbare LED- Beleuchtung
(atmosphaumlrisch oder konstant)
Zwei geraumluscharme Beduftungsmodi
(10 Sek oder konstant)
Geeignet fuumlr Parfuumlm- und
aumltherische Oumlle
Product and Brand Initiatives 2019
Expansion of
Air treatment range
Bari Design
Aroma Diffuser
28 March 2019 Investor and Analyst Meeting 42
Product and Brand Initiatives 2019
Expansion of Soehnle
Connect Scales range
Shape Sense Connect
Forecast Financial Year 2019
2019 Leifheit targets turnover growth
of 3 to 4
Financial Forecast
28 March 2019 Investor and Analyst Meeting
Slowdown in growth due to increasing global and economic tensions
Economic slowdown in the EU despite good domestic demand
Retail trade growth in Germany weak
European consumers propensity to consume worsens
Group Turnover growth of about 3 to 4
Household Turnover growth of about 2 to 3
Wellbeing Turnover growth of about 11 to 12
Private Label Turnover growth of about 3 to 4
EBIT of around euro 9 m to euro 10
Free cash flow of about euro 35 m to euro 45 m
Economic
environment
2019
Forecast Group
development
2019
44
Long-standing
track record
For 60 years one of
the leading suppliers
of household products
in Europe
Excellent
product quality
High-quality innovative
products for cleaning
laundry care kitchen
and wellbeing with high
utility and functional
design
Non-cyclical
business
Leifheit products
used every day
Strong brands
Leifheit and
Soehnle
High awareness and
consumer confidence
Innovation
capability
Demand-oriented
product innovation
through systematic
innovation and market
introduction processes
Changing market
Digitalization
e-commerce and
convenience create
attractive growth
opportunities
International
sales network
Promotes market
penetration and further
internationalization
Finance
structure
Efficient cost
structure and solid
financial position
Shareholder-
oriented
dividend policy
Distribution of approx
75 of max (free cash
flow net income)
targeted surplus cash
for shareholders
Strong long-term
share price
performance
Since 2008 +450
and thus above SDAX
(+240)
Investment Highlights
28 March 2019 Investor and Analyst Meeting 45
Annex
Financial calendar and contact
Dates 2019
28 March 2019
Annual Financial Reports 2018
Analystlsquos meeting FrankfurtMain Germany
14 May 2019
Quarterly statement Q1
29 May 2019
Annual General Meeting FrankfurtMain Germany
13 August 2019
Financial report for the period ending 30 June 2019
12 November 2019
Quarterly statement Q3
Contact
Petra Dombrowsky
Corporate Communications Investor Relations
Phone +49 2604 977-218
Email irleifheitcom
wwwleifheit-groupcom
28 March 2019 Investor and Analyst Meeting
Annex
47
1 Adjusted by foreign currency results
-1
2014 2015 2016 2017 2018
Group turnover euro m 2207 2318 2371 2368 2342
Profitability
Gross margin 477 467 475 464 436
Cash flow
from operating activities
euro m
245
208
218
72
102
Free cash flow euro m 184 141 143 15 37
EBIT
EBIT adjusted1
euro m
euro m
215
164
217
192
221
218
188
203
131
128
EBIT margin 98 93 93 80 56
EBT euro m 198 202 206 177 119
Net result for the period euro m 141 143 145 129 84
ROCE 203 181 163 127 85
Long-term financial overview
Annex
28 March 2019 Investor and Analyst Meeting 48
1 Scrip issue in June 2017 2013 ndash 2016 adjusted
2 Not including repurchased treasury shares
311214 311215 311216 311217 311218
Employees No 1068 1074 1093 1137 1134
Balance sheet total2 euro m 2233 2379 2394 2249 2218
Equity euro m 948 1067 1046 985 1018
Equity ratio 425 449 437 438 459
Liquidity euro m 628 682 695 572 509
2014 2015 2016 2017 2018
Per Share1
Net result for the period2 euro 149 151 153 135 088
Free cash flow euro 194 148 151 016 039
Dividend
Special dividend
euro
euro
090
--
100
038
105
040
105
--
105
--
Investments euro m 62 71 78 78 66
Depreciation euro m 63 58 62 64 69
Long-term financial overview
Annex
28 March 2019 Investor and Analyst Meeting 49
2010
bull Takeover of the remaining shares of HerbyF
2012
bull Termination of the license agreement with Dr Oetker Bakeware
1984
bull IPO of Leifheit AG
1970
bull Annual production of carpet sweepers reaches 2 m units Leifheit becomes European market leader
1959
bull Foundation
1988
bull License agreement for Dr Oetker Bakeware
bull Acquisition of Spirella and Kleine Wolke (bathroom furnishings and -accessories)
1972
bull Takeover of Leifheit by ITT (US)
2010
bull Sale of the business unit lsquobathroomrsquo including the brands Spirella Kleine Wolke and Meusch
1970 1980 1990 2000 1960
1998
bull Takeover of 346 of the shares of BirambeauF
1995
bull Start of the new production plant in BlatnaacuteCZ
2010
2008
bull Takeover of 60 of HerbyF
2001
bull Takeover of Soehnle Group
bull 2006
bull Takeover of the remaining shares of BirambeauF
2020 0
2015
bull Strategy ldquoLeifheit 2020rdquo
2017
bull Capital increase from company funds
Leifheit ndash 60 years of passion
for housework
Annex
28 March 2019 Investor and Analyst Meeting 50
1003
826
491
823
733
505 504
352
4763
303
Shareholder structure March 2018
Non free float shareholders1 232
Free float12 768
1 Definition of German stock exchange for indices
2 Including shareholdings of the Management Board
bull MKV Verwaltungs GmbH Gruumlnwald (GER)
1003
bull Joachim Loh Haiger (GER)
826
bull Leifheit AG Nassau (GER) treasury shares
491
bull Alantra EQMC Asset Management SGIIC
SA Madrid (ES) 823
bull DBAY Advisors Limited Douglas (IM)
733
bull MainFirst SICAV Senningerberg (LUX)
504
bull Teslin Capital Management BVGerlin NV
Maarsbergen (NL) 505
bull Blackmoor Ownership Holdings Master
Limited London (UK) 352
bull Share ownership under reporting threshold
4763
Significant free float and international
investors
Annex
28 March 2019 Investor and Analyst Meeting 51
Aktiengesellschaft
Postfach 11 65
D-56377 Nassau
New Online-Shops
to be launched in 2019
Key strategic initiatives
28 March 2019 Investor and Analyst Meeting 30
Internationalization
Increased investments in Eastern Europe
bull Expansion of brands through
targeted sales activities
bull Focus on selected Eastern
European markets with attractive
growth opportunities
bull Increased investments in Poland
Czech Republic Romania and
Slovakia
bull Foundation of subsidiary in
China for sales activities in Asia
Pacific region
28 March 2019 Investor and Analyst Meeting
Key strategic initiatives
31
Product and Brand Initiatives 2019
Anniversary Colour Edition
Product and Brand Initiatives 2019
28 March 2019 Investor and Analyst Meeting 33
bull Most comfortable floor wiper for
convenient in-between Cleaning
(highly relevant for consumer)
bull Refillable cartridge can be filled
with water and any chosen
branded floor cleaning liquid
bull Suitable for all kinds of floor
bull Good Classic Pico Spray (RRP
2799 euro)
bull Better Easy Spray XL (RRP
3999 euro)
bull Best Care amp Protect (fuumlr wooden
floors RRP 3999 euro6999 euro Set)
Product and Brand Initiatives 2019
28 March 2019 Investor and Analyst Meeting 34
bull Width suction nozzle 26cm
bull App 30min runtime
bull 360deg- usage
bull Lateral tank plug for quick emptying
bull Large tank opening for hygienic
cleaning
bull ClickSystem for versatile application
with handle
Aquanta Clilck RRP 5499euro
-romotion 3499euro
Availablility 01 012019
Aquanta RRP 3999
Promotion 2999
Dry amp Clean
RRP 5999 euro
promo 3999 euro
Click-System for versatile application
with all Leifheit Click-System handles Product and Brand Initiatives 2019
28 March 2019 Investor and Analyst Meeting 35
Product and Brand Initiatives 2019
28 March 2019 Investor and Analyst Meeting 36
Product and Brand Initiatives 2019
28 March 2019 Investor and Analyst Meeting 37
Product and Brand Initiatives 2019
28 March 2019 Investor and Analyst Meeting 38
28 March 2019 Investor and Analyst Meeting 39
Soehnle Scales Colour Editions 2019
Product and Brand Initiatives 2019
Personal scales Style
Sense Compact 200
Kitchen scales
Page Compact 300
Investor and Analyst Meeting
Product and Brand Initiatives 2019
28 March 2019 40
Expansion of blood
pressure monitors range
Systo Monitor 180
28 March 2019 Investor and Analyst Meeting 41
Zuschaltbare LED- Beleuchtung
(atmosphaumlrisch oder konstant)
Zwei geraumluscharme Beduftungsmodi
(10 Sek oder konstant)
Geeignet fuumlr Parfuumlm- und
aumltherische Oumlle
Product and Brand Initiatives 2019
Expansion of
Air treatment range
Bari Design
Aroma Diffuser
28 March 2019 Investor and Analyst Meeting 42
Product and Brand Initiatives 2019
Expansion of Soehnle
Connect Scales range
Shape Sense Connect
Forecast Financial Year 2019
2019 Leifheit targets turnover growth
of 3 to 4
Financial Forecast
28 March 2019 Investor and Analyst Meeting
Slowdown in growth due to increasing global and economic tensions
Economic slowdown in the EU despite good domestic demand
Retail trade growth in Germany weak
European consumers propensity to consume worsens
Group Turnover growth of about 3 to 4
Household Turnover growth of about 2 to 3
Wellbeing Turnover growth of about 11 to 12
Private Label Turnover growth of about 3 to 4
EBIT of around euro 9 m to euro 10
Free cash flow of about euro 35 m to euro 45 m
Economic
environment
2019
Forecast Group
development
2019
44
Long-standing
track record
For 60 years one of
the leading suppliers
of household products
in Europe
Excellent
product quality
High-quality innovative
products for cleaning
laundry care kitchen
and wellbeing with high
utility and functional
design
Non-cyclical
business
Leifheit products
used every day
Strong brands
Leifheit and
Soehnle
High awareness and
consumer confidence
Innovation
capability
Demand-oriented
product innovation
through systematic
innovation and market
introduction processes
Changing market
Digitalization
e-commerce and
convenience create
attractive growth
opportunities
International
sales network
Promotes market
penetration and further
internationalization
Finance
structure
Efficient cost
structure and solid
financial position
Shareholder-
oriented
dividend policy
Distribution of approx
75 of max (free cash
flow net income)
targeted surplus cash
for shareholders
Strong long-term
share price
performance
Since 2008 +450
and thus above SDAX
(+240)
Investment Highlights
28 March 2019 Investor and Analyst Meeting 45
Annex
Financial calendar and contact
Dates 2019
28 March 2019
Annual Financial Reports 2018
Analystlsquos meeting FrankfurtMain Germany
14 May 2019
Quarterly statement Q1
29 May 2019
Annual General Meeting FrankfurtMain Germany
13 August 2019
Financial report for the period ending 30 June 2019
12 November 2019
Quarterly statement Q3
Contact
Petra Dombrowsky
Corporate Communications Investor Relations
Phone +49 2604 977-218
Email irleifheitcom
wwwleifheit-groupcom
28 March 2019 Investor and Analyst Meeting
Annex
47
1 Adjusted by foreign currency results
-1
2014 2015 2016 2017 2018
Group turnover euro m 2207 2318 2371 2368 2342
Profitability
Gross margin 477 467 475 464 436
Cash flow
from operating activities
euro m
245
208
218
72
102
Free cash flow euro m 184 141 143 15 37
EBIT
EBIT adjusted1
euro m
euro m
215
164
217
192
221
218
188
203
131
128
EBIT margin 98 93 93 80 56
EBT euro m 198 202 206 177 119
Net result for the period euro m 141 143 145 129 84
ROCE 203 181 163 127 85
Long-term financial overview
Annex
28 March 2019 Investor and Analyst Meeting 48
1 Scrip issue in June 2017 2013 ndash 2016 adjusted
2 Not including repurchased treasury shares
311214 311215 311216 311217 311218
Employees No 1068 1074 1093 1137 1134
Balance sheet total2 euro m 2233 2379 2394 2249 2218
Equity euro m 948 1067 1046 985 1018
Equity ratio 425 449 437 438 459
Liquidity euro m 628 682 695 572 509
2014 2015 2016 2017 2018
Per Share1
Net result for the period2 euro 149 151 153 135 088
Free cash flow euro 194 148 151 016 039
Dividend
Special dividend
euro
euro
090
--
100
038
105
040
105
--
105
--
Investments euro m 62 71 78 78 66
Depreciation euro m 63 58 62 64 69
Long-term financial overview
Annex
28 March 2019 Investor and Analyst Meeting 49
2010
bull Takeover of the remaining shares of HerbyF
2012
bull Termination of the license agreement with Dr Oetker Bakeware
1984
bull IPO of Leifheit AG
1970
bull Annual production of carpet sweepers reaches 2 m units Leifheit becomes European market leader
1959
bull Foundation
1988
bull License agreement for Dr Oetker Bakeware
bull Acquisition of Spirella and Kleine Wolke (bathroom furnishings and -accessories)
1972
bull Takeover of Leifheit by ITT (US)
2010
bull Sale of the business unit lsquobathroomrsquo including the brands Spirella Kleine Wolke and Meusch
1970 1980 1990 2000 1960
1998
bull Takeover of 346 of the shares of BirambeauF
1995
bull Start of the new production plant in BlatnaacuteCZ
2010
2008
bull Takeover of 60 of HerbyF
2001
bull Takeover of Soehnle Group
bull 2006
bull Takeover of the remaining shares of BirambeauF
2020 0
2015
bull Strategy ldquoLeifheit 2020rdquo
2017
bull Capital increase from company funds
Leifheit ndash 60 years of passion
for housework
Annex
28 March 2019 Investor and Analyst Meeting 50
1003
826
491
823
733
505 504
352
4763
303
Shareholder structure March 2018
Non free float shareholders1 232
Free float12 768
1 Definition of German stock exchange for indices
2 Including shareholdings of the Management Board
bull MKV Verwaltungs GmbH Gruumlnwald (GER)
1003
bull Joachim Loh Haiger (GER)
826
bull Leifheit AG Nassau (GER) treasury shares
491
bull Alantra EQMC Asset Management SGIIC
SA Madrid (ES) 823
bull DBAY Advisors Limited Douglas (IM)
733
bull MainFirst SICAV Senningerberg (LUX)
504
bull Teslin Capital Management BVGerlin NV
Maarsbergen (NL) 505
bull Blackmoor Ownership Holdings Master
Limited London (UK) 352
bull Share ownership under reporting threshold
4763
Significant free float and international
investors
Annex
28 March 2019 Investor and Analyst Meeting 51
Aktiengesellschaft
Postfach 11 65
D-56377 Nassau
Internationalization
Increased investments in Eastern Europe
bull Expansion of brands through
targeted sales activities
bull Focus on selected Eastern
European markets with attractive
growth opportunities
bull Increased investments in Poland
Czech Republic Romania and
Slovakia
bull Foundation of subsidiary in
China for sales activities in Asia
Pacific region
28 March 2019 Investor and Analyst Meeting
Key strategic initiatives
31
Product and Brand Initiatives 2019
Anniversary Colour Edition
Product and Brand Initiatives 2019
28 March 2019 Investor and Analyst Meeting 33
bull Most comfortable floor wiper for
convenient in-between Cleaning
(highly relevant for consumer)
bull Refillable cartridge can be filled
with water and any chosen
branded floor cleaning liquid
bull Suitable for all kinds of floor
bull Good Classic Pico Spray (RRP
2799 euro)
bull Better Easy Spray XL (RRP
3999 euro)
bull Best Care amp Protect (fuumlr wooden
floors RRP 3999 euro6999 euro Set)
Product and Brand Initiatives 2019
28 March 2019 Investor and Analyst Meeting 34
bull Width suction nozzle 26cm
bull App 30min runtime
bull 360deg- usage
bull Lateral tank plug for quick emptying
bull Large tank opening for hygienic
cleaning
bull ClickSystem for versatile application
with handle
Aquanta Clilck RRP 5499euro
-romotion 3499euro
Availablility 01 012019
Aquanta RRP 3999
Promotion 2999
Dry amp Clean
RRP 5999 euro
promo 3999 euro
Click-System for versatile application
with all Leifheit Click-System handles Product and Brand Initiatives 2019
28 March 2019 Investor and Analyst Meeting 35
Product and Brand Initiatives 2019
28 March 2019 Investor and Analyst Meeting 36
Product and Brand Initiatives 2019
28 March 2019 Investor and Analyst Meeting 37
Product and Brand Initiatives 2019
28 March 2019 Investor and Analyst Meeting 38
28 March 2019 Investor and Analyst Meeting 39
Soehnle Scales Colour Editions 2019
Product and Brand Initiatives 2019
Personal scales Style
Sense Compact 200
Kitchen scales
Page Compact 300
Investor and Analyst Meeting
Product and Brand Initiatives 2019
28 March 2019 40
Expansion of blood
pressure monitors range
Systo Monitor 180
28 March 2019 Investor and Analyst Meeting 41
Zuschaltbare LED- Beleuchtung
(atmosphaumlrisch oder konstant)
Zwei geraumluscharme Beduftungsmodi
(10 Sek oder konstant)
Geeignet fuumlr Parfuumlm- und
aumltherische Oumlle
Product and Brand Initiatives 2019
Expansion of
Air treatment range
Bari Design
Aroma Diffuser
28 March 2019 Investor and Analyst Meeting 42
Product and Brand Initiatives 2019
Expansion of Soehnle
Connect Scales range
Shape Sense Connect
Forecast Financial Year 2019
2019 Leifheit targets turnover growth
of 3 to 4
Financial Forecast
28 March 2019 Investor and Analyst Meeting
Slowdown in growth due to increasing global and economic tensions
Economic slowdown in the EU despite good domestic demand
Retail trade growth in Germany weak
European consumers propensity to consume worsens
Group Turnover growth of about 3 to 4
Household Turnover growth of about 2 to 3
Wellbeing Turnover growth of about 11 to 12
Private Label Turnover growth of about 3 to 4
EBIT of around euro 9 m to euro 10
Free cash flow of about euro 35 m to euro 45 m
Economic
environment
2019
Forecast Group
development
2019
44
Long-standing
track record
For 60 years one of
the leading suppliers
of household products
in Europe
Excellent
product quality
High-quality innovative
products for cleaning
laundry care kitchen
and wellbeing with high
utility and functional
design
Non-cyclical
business
Leifheit products
used every day
Strong brands
Leifheit and
Soehnle
High awareness and
consumer confidence
Innovation
capability
Demand-oriented
product innovation
through systematic
innovation and market
introduction processes
Changing market
Digitalization
e-commerce and
convenience create
attractive growth
opportunities
International
sales network
Promotes market
penetration and further
internationalization
Finance
structure
Efficient cost
structure and solid
financial position
Shareholder-
oriented
dividend policy
Distribution of approx
75 of max (free cash
flow net income)
targeted surplus cash
for shareholders
Strong long-term
share price
performance
Since 2008 +450
and thus above SDAX
(+240)
Investment Highlights
28 March 2019 Investor and Analyst Meeting 45
Annex
Financial calendar and contact
Dates 2019
28 March 2019
Annual Financial Reports 2018
Analystlsquos meeting FrankfurtMain Germany
14 May 2019
Quarterly statement Q1
29 May 2019
Annual General Meeting FrankfurtMain Germany
13 August 2019
Financial report for the period ending 30 June 2019
12 November 2019
Quarterly statement Q3
Contact
Petra Dombrowsky
Corporate Communications Investor Relations
Phone +49 2604 977-218
Email irleifheitcom
wwwleifheit-groupcom
28 March 2019 Investor and Analyst Meeting
Annex
47
1 Adjusted by foreign currency results
-1
2014 2015 2016 2017 2018
Group turnover euro m 2207 2318 2371 2368 2342
Profitability
Gross margin 477 467 475 464 436
Cash flow
from operating activities
euro m
245
208
218
72
102
Free cash flow euro m 184 141 143 15 37
EBIT
EBIT adjusted1
euro m
euro m
215
164
217
192
221
218
188
203
131
128
EBIT margin 98 93 93 80 56
EBT euro m 198 202 206 177 119
Net result for the period euro m 141 143 145 129 84
ROCE 203 181 163 127 85
Long-term financial overview
Annex
28 March 2019 Investor and Analyst Meeting 48
1 Scrip issue in June 2017 2013 ndash 2016 adjusted
2 Not including repurchased treasury shares
311214 311215 311216 311217 311218
Employees No 1068 1074 1093 1137 1134
Balance sheet total2 euro m 2233 2379 2394 2249 2218
Equity euro m 948 1067 1046 985 1018
Equity ratio 425 449 437 438 459
Liquidity euro m 628 682 695 572 509
2014 2015 2016 2017 2018
Per Share1
Net result for the period2 euro 149 151 153 135 088
Free cash flow euro 194 148 151 016 039
Dividend
Special dividend
euro
euro
090
--
100
038
105
040
105
--
105
--
Investments euro m 62 71 78 78 66
Depreciation euro m 63 58 62 64 69
Long-term financial overview
Annex
28 March 2019 Investor and Analyst Meeting 49
2010
bull Takeover of the remaining shares of HerbyF
2012
bull Termination of the license agreement with Dr Oetker Bakeware
1984
bull IPO of Leifheit AG
1970
bull Annual production of carpet sweepers reaches 2 m units Leifheit becomes European market leader
1959
bull Foundation
1988
bull License agreement for Dr Oetker Bakeware
bull Acquisition of Spirella and Kleine Wolke (bathroom furnishings and -accessories)
1972
bull Takeover of Leifheit by ITT (US)
2010
bull Sale of the business unit lsquobathroomrsquo including the brands Spirella Kleine Wolke and Meusch
1970 1980 1990 2000 1960
1998
bull Takeover of 346 of the shares of BirambeauF
1995
bull Start of the new production plant in BlatnaacuteCZ
2010
2008
bull Takeover of 60 of HerbyF
2001
bull Takeover of Soehnle Group
bull 2006
bull Takeover of the remaining shares of BirambeauF
2020 0
2015
bull Strategy ldquoLeifheit 2020rdquo
2017
bull Capital increase from company funds
Leifheit ndash 60 years of passion
for housework
Annex
28 March 2019 Investor and Analyst Meeting 50
1003
826
491
823
733
505 504
352
4763
303
Shareholder structure March 2018
Non free float shareholders1 232
Free float12 768
1 Definition of German stock exchange for indices
2 Including shareholdings of the Management Board
bull MKV Verwaltungs GmbH Gruumlnwald (GER)
1003
bull Joachim Loh Haiger (GER)
826
bull Leifheit AG Nassau (GER) treasury shares
491
bull Alantra EQMC Asset Management SGIIC
SA Madrid (ES) 823
bull DBAY Advisors Limited Douglas (IM)
733
bull MainFirst SICAV Senningerberg (LUX)
504
bull Teslin Capital Management BVGerlin NV
Maarsbergen (NL) 505
bull Blackmoor Ownership Holdings Master
Limited London (UK) 352
bull Share ownership under reporting threshold
4763
Significant free float and international
investors
Annex
28 March 2019 Investor and Analyst Meeting 51
Aktiengesellschaft
Postfach 11 65
D-56377 Nassau
Product and Brand Initiatives 2019
Anniversary Colour Edition
Product and Brand Initiatives 2019
28 March 2019 Investor and Analyst Meeting 33
bull Most comfortable floor wiper for
convenient in-between Cleaning
(highly relevant for consumer)
bull Refillable cartridge can be filled
with water and any chosen
branded floor cleaning liquid
bull Suitable for all kinds of floor
bull Good Classic Pico Spray (RRP
2799 euro)
bull Better Easy Spray XL (RRP
3999 euro)
bull Best Care amp Protect (fuumlr wooden
floors RRP 3999 euro6999 euro Set)
Product and Brand Initiatives 2019
28 March 2019 Investor and Analyst Meeting 34
bull Width suction nozzle 26cm
bull App 30min runtime
bull 360deg- usage
bull Lateral tank plug for quick emptying
bull Large tank opening for hygienic
cleaning
bull ClickSystem for versatile application
with handle
Aquanta Clilck RRP 5499euro
-romotion 3499euro
Availablility 01 012019
Aquanta RRP 3999
Promotion 2999
Dry amp Clean
RRP 5999 euro
promo 3999 euro
Click-System for versatile application
with all Leifheit Click-System handles Product and Brand Initiatives 2019
28 March 2019 Investor and Analyst Meeting 35
Product and Brand Initiatives 2019
28 March 2019 Investor and Analyst Meeting 36
Product and Brand Initiatives 2019
28 March 2019 Investor and Analyst Meeting 37
Product and Brand Initiatives 2019
28 March 2019 Investor and Analyst Meeting 38
28 March 2019 Investor and Analyst Meeting 39
Soehnle Scales Colour Editions 2019
Product and Brand Initiatives 2019
Personal scales Style
Sense Compact 200
Kitchen scales
Page Compact 300
Investor and Analyst Meeting
Product and Brand Initiatives 2019
28 March 2019 40
Expansion of blood
pressure monitors range
Systo Monitor 180
28 March 2019 Investor and Analyst Meeting 41
Zuschaltbare LED- Beleuchtung
(atmosphaumlrisch oder konstant)
Zwei geraumluscharme Beduftungsmodi
(10 Sek oder konstant)
Geeignet fuumlr Parfuumlm- und
aumltherische Oumlle
Product and Brand Initiatives 2019
Expansion of
Air treatment range
Bari Design
Aroma Diffuser
28 March 2019 Investor and Analyst Meeting 42
Product and Brand Initiatives 2019
Expansion of Soehnle
Connect Scales range
Shape Sense Connect
Forecast Financial Year 2019
2019 Leifheit targets turnover growth
of 3 to 4
Financial Forecast
28 March 2019 Investor and Analyst Meeting
Slowdown in growth due to increasing global and economic tensions
Economic slowdown in the EU despite good domestic demand
Retail trade growth in Germany weak
European consumers propensity to consume worsens
Group Turnover growth of about 3 to 4
Household Turnover growth of about 2 to 3
Wellbeing Turnover growth of about 11 to 12
Private Label Turnover growth of about 3 to 4
EBIT of around euro 9 m to euro 10
Free cash flow of about euro 35 m to euro 45 m
Economic
environment
2019
Forecast Group
development
2019
44
Long-standing
track record
For 60 years one of
the leading suppliers
of household products
in Europe
Excellent
product quality
High-quality innovative
products for cleaning
laundry care kitchen
and wellbeing with high
utility and functional
design
Non-cyclical
business
Leifheit products
used every day
Strong brands
Leifheit and
Soehnle
High awareness and
consumer confidence
Innovation
capability
Demand-oriented
product innovation
through systematic
innovation and market
introduction processes
Changing market
Digitalization
e-commerce and
convenience create
attractive growth
opportunities
International
sales network
Promotes market
penetration and further
internationalization
Finance
structure
Efficient cost
structure and solid
financial position
Shareholder-
oriented
dividend policy
Distribution of approx
75 of max (free cash
flow net income)
targeted surplus cash
for shareholders
Strong long-term
share price
performance
Since 2008 +450
and thus above SDAX
(+240)
Investment Highlights
28 March 2019 Investor and Analyst Meeting 45
Annex
Financial calendar and contact
Dates 2019
28 March 2019
Annual Financial Reports 2018
Analystlsquos meeting FrankfurtMain Germany
14 May 2019
Quarterly statement Q1
29 May 2019
Annual General Meeting FrankfurtMain Germany
13 August 2019
Financial report for the period ending 30 June 2019
12 November 2019
Quarterly statement Q3
Contact
Petra Dombrowsky
Corporate Communications Investor Relations
Phone +49 2604 977-218
Email irleifheitcom
wwwleifheit-groupcom
28 March 2019 Investor and Analyst Meeting
Annex
47
1 Adjusted by foreign currency results
-1
2014 2015 2016 2017 2018
Group turnover euro m 2207 2318 2371 2368 2342
Profitability
Gross margin 477 467 475 464 436
Cash flow
from operating activities
euro m
245
208
218
72
102
Free cash flow euro m 184 141 143 15 37
EBIT
EBIT adjusted1
euro m
euro m
215
164
217
192
221
218
188
203
131
128
EBIT margin 98 93 93 80 56
EBT euro m 198 202 206 177 119
Net result for the period euro m 141 143 145 129 84
ROCE 203 181 163 127 85
Long-term financial overview
Annex
28 March 2019 Investor and Analyst Meeting 48
1 Scrip issue in June 2017 2013 ndash 2016 adjusted
2 Not including repurchased treasury shares
311214 311215 311216 311217 311218
Employees No 1068 1074 1093 1137 1134
Balance sheet total2 euro m 2233 2379 2394 2249 2218
Equity euro m 948 1067 1046 985 1018
Equity ratio 425 449 437 438 459
Liquidity euro m 628 682 695 572 509
2014 2015 2016 2017 2018
Per Share1
Net result for the period2 euro 149 151 153 135 088
Free cash flow euro 194 148 151 016 039
Dividend
Special dividend
euro
euro
090
--
100
038
105
040
105
--
105
--
Investments euro m 62 71 78 78 66
Depreciation euro m 63 58 62 64 69
Long-term financial overview
Annex
28 March 2019 Investor and Analyst Meeting 49
2010
bull Takeover of the remaining shares of HerbyF
2012
bull Termination of the license agreement with Dr Oetker Bakeware
1984
bull IPO of Leifheit AG
1970
bull Annual production of carpet sweepers reaches 2 m units Leifheit becomes European market leader
1959
bull Foundation
1988
bull License agreement for Dr Oetker Bakeware
bull Acquisition of Spirella and Kleine Wolke (bathroom furnishings and -accessories)
1972
bull Takeover of Leifheit by ITT (US)
2010
bull Sale of the business unit lsquobathroomrsquo including the brands Spirella Kleine Wolke and Meusch
1970 1980 1990 2000 1960
1998
bull Takeover of 346 of the shares of BirambeauF
1995
bull Start of the new production plant in BlatnaacuteCZ
2010
2008
bull Takeover of 60 of HerbyF
2001
bull Takeover of Soehnle Group
bull 2006
bull Takeover of the remaining shares of BirambeauF
2020 0
2015
bull Strategy ldquoLeifheit 2020rdquo
2017
bull Capital increase from company funds
Leifheit ndash 60 years of passion
for housework
Annex
28 March 2019 Investor and Analyst Meeting 50
1003
826
491
823
733
505 504
352
4763
303
Shareholder structure March 2018
Non free float shareholders1 232
Free float12 768
1 Definition of German stock exchange for indices
2 Including shareholdings of the Management Board
bull MKV Verwaltungs GmbH Gruumlnwald (GER)
1003
bull Joachim Loh Haiger (GER)
826
bull Leifheit AG Nassau (GER) treasury shares
491
bull Alantra EQMC Asset Management SGIIC
SA Madrid (ES) 823
bull DBAY Advisors Limited Douglas (IM)
733
bull MainFirst SICAV Senningerberg (LUX)
504
bull Teslin Capital Management BVGerlin NV
Maarsbergen (NL) 505
bull Blackmoor Ownership Holdings Master
Limited London (UK) 352
bull Share ownership under reporting threshold
4763
Significant free float and international
investors
Annex
28 March 2019 Investor and Analyst Meeting 51
Aktiengesellschaft
Postfach 11 65
D-56377 Nassau
Anniversary Colour Edition
Product and Brand Initiatives 2019
28 March 2019 Investor and Analyst Meeting 33
bull Most comfortable floor wiper for
convenient in-between Cleaning
(highly relevant for consumer)
bull Refillable cartridge can be filled
with water and any chosen
branded floor cleaning liquid
bull Suitable for all kinds of floor
bull Good Classic Pico Spray (RRP
2799 euro)
bull Better Easy Spray XL (RRP
3999 euro)
bull Best Care amp Protect (fuumlr wooden
floors RRP 3999 euro6999 euro Set)
Product and Brand Initiatives 2019
28 March 2019 Investor and Analyst Meeting 34
bull Width suction nozzle 26cm
bull App 30min runtime
bull 360deg- usage
bull Lateral tank plug for quick emptying
bull Large tank opening for hygienic
cleaning
bull ClickSystem for versatile application
with handle
Aquanta Clilck RRP 5499euro
-romotion 3499euro
Availablility 01 012019
Aquanta RRP 3999
Promotion 2999
Dry amp Clean
RRP 5999 euro
promo 3999 euro
Click-System for versatile application
with all Leifheit Click-System handles Product and Brand Initiatives 2019
28 March 2019 Investor and Analyst Meeting 35
Product and Brand Initiatives 2019
28 March 2019 Investor and Analyst Meeting 36
Product and Brand Initiatives 2019
28 March 2019 Investor and Analyst Meeting 37
Product and Brand Initiatives 2019
28 March 2019 Investor and Analyst Meeting 38
28 March 2019 Investor and Analyst Meeting 39
Soehnle Scales Colour Editions 2019
Product and Brand Initiatives 2019
Personal scales Style
Sense Compact 200
Kitchen scales
Page Compact 300
Investor and Analyst Meeting
Product and Brand Initiatives 2019
28 March 2019 40
Expansion of blood
pressure monitors range
Systo Monitor 180
28 March 2019 Investor and Analyst Meeting 41
Zuschaltbare LED- Beleuchtung
(atmosphaumlrisch oder konstant)
Zwei geraumluscharme Beduftungsmodi
(10 Sek oder konstant)
Geeignet fuumlr Parfuumlm- und
aumltherische Oumlle
Product and Brand Initiatives 2019
Expansion of
Air treatment range
Bari Design
Aroma Diffuser
28 March 2019 Investor and Analyst Meeting 42
Product and Brand Initiatives 2019
Expansion of Soehnle
Connect Scales range
Shape Sense Connect
Forecast Financial Year 2019
2019 Leifheit targets turnover growth
of 3 to 4
Financial Forecast
28 March 2019 Investor and Analyst Meeting
Slowdown in growth due to increasing global and economic tensions
Economic slowdown in the EU despite good domestic demand
Retail trade growth in Germany weak
European consumers propensity to consume worsens
Group Turnover growth of about 3 to 4
Household Turnover growth of about 2 to 3
Wellbeing Turnover growth of about 11 to 12
Private Label Turnover growth of about 3 to 4
EBIT of around euro 9 m to euro 10
Free cash flow of about euro 35 m to euro 45 m
Economic
environment
2019
Forecast Group
development
2019
44
Long-standing
track record
For 60 years one of
the leading suppliers
of household products
in Europe
Excellent
product quality
High-quality innovative
products for cleaning
laundry care kitchen
and wellbeing with high
utility and functional
design
Non-cyclical
business
Leifheit products
used every day
Strong brands
Leifheit and
Soehnle
High awareness and
consumer confidence
Innovation
capability
Demand-oriented
product innovation
through systematic
innovation and market
introduction processes
Changing market
Digitalization
e-commerce and
convenience create
attractive growth
opportunities
International
sales network
Promotes market
penetration and further
internationalization
Finance
structure
Efficient cost
structure and solid
financial position
Shareholder-
oriented
dividend policy
Distribution of approx
75 of max (free cash
flow net income)
targeted surplus cash
for shareholders
Strong long-term
share price
performance
Since 2008 +450
and thus above SDAX
(+240)
Investment Highlights
28 March 2019 Investor and Analyst Meeting 45
Annex
Financial calendar and contact
Dates 2019
28 March 2019
Annual Financial Reports 2018
Analystlsquos meeting FrankfurtMain Germany
14 May 2019
Quarterly statement Q1
29 May 2019
Annual General Meeting FrankfurtMain Germany
13 August 2019
Financial report for the period ending 30 June 2019
12 November 2019
Quarterly statement Q3
Contact
Petra Dombrowsky
Corporate Communications Investor Relations
Phone +49 2604 977-218
Email irleifheitcom
wwwleifheit-groupcom
28 March 2019 Investor and Analyst Meeting
Annex
47
1 Adjusted by foreign currency results
-1
2014 2015 2016 2017 2018
Group turnover euro m 2207 2318 2371 2368 2342
Profitability
Gross margin 477 467 475 464 436
Cash flow
from operating activities
euro m
245
208
218
72
102
Free cash flow euro m 184 141 143 15 37
EBIT
EBIT adjusted1
euro m
euro m
215
164
217
192
221
218
188
203
131
128
EBIT margin 98 93 93 80 56
EBT euro m 198 202 206 177 119
Net result for the period euro m 141 143 145 129 84
ROCE 203 181 163 127 85
Long-term financial overview
Annex
28 March 2019 Investor and Analyst Meeting 48
1 Scrip issue in June 2017 2013 ndash 2016 adjusted
2 Not including repurchased treasury shares
311214 311215 311216 311217 311218
Employees No 1068 1074 1093 1137 1134
Balance sheet total2 euro m 2233 2379 2394 2249 2218
Equity euro m 948 1067 1046 985 1018
Equity ratio 425 449 437 438 459
Liquidity euro m 628 682 695 572 509
2014 2015 2016 2017 2018
Per Share1
Net result for the period2 euro 149 151 153 135 088
Free cash flow euro 194 148 151 016 039
Dividend
Special dividend
euro
euro
090
--
100
038
105
040
105
--
105
--
Investments euro m 62 71 78 78 66
Depreciation euro m 63 58 62 64 69
Long-term financial overview
Annex
28 March 2019 Investor and Analyst Meeting 49
2010
bull Takeover of the remaining shares of HerbyF
2012
bull Termination of the license agreement with Dr Oetker Bakeware
1984
bull IPO of Leifheit AG
1970
bull Annual production of carpet sweepers reaches 2 m units Leifheit becomes European market leader
1959
bull Foundation
1988
bull License agreement for Dr Oetker Bakeware
bull Acquisition of Spirella and Kleine Wolke (bathroom furnishings and -accessories)
1972
bull Takeover of Leifheit by ITT (US)
2010
bull Sale of the business unit lsquobathroomrsquo including the brands Spirella Kleine Wolke and Meusch
1970 1980 1990 2000 1960
1998
bull Takeover of 346 of the shares of BirambeauF
1995
bull Start of the new production plant in BlatnaacuteCZ
2010
2008
bull Takeover of 60 of HerbyF
2001
bull Takeover of Soehnle Group
bull 2006
bull Takeover of the remaining shares of BirambeauF
2020 0
2015
bull Strategy ldquoLeifheit 2020rdquo
2017
bull Capital increase from company funds
Leifheit ndash 60 years of passion
for housework
Annex
28 March 2019 Investor and Analyst Meeting 50
1003
826
491
823
733
505 504
352
4763
303
Shareholder structure March 2018
Non free float shareholders1 232
Free float12 768
1 Definition of German stock exchange for indices
2 Including shareholdings of the Management Board
bull MKV Verwaltungs GmbH Gruumlnwald (GER)
1003
bull Joachim Loh Haiger (GER)
826
bull Leifheit AG Nassau (GER) treasury shares
491
bull Alantra EQMC Asset Management SGIIC
SA Madrid (ES) 823
bull DBAY Advisors Limited Douglas (IM)
733
bull MainFirst SICAV Senningerberg (LUX)
504
bull Teslin Capital Management BVGerlin NV
Maarsbergen (NL) 505
bull Blackmoor Ownership Holdings Master
Limited London (UK) 352
bull Share ownership under reporting threshold
4763
Significant free float and international
investors
Annex
28 March 2019 Investor and Analyst Meeting 51
Aktiengesellschaft
Postfach 11 65
D-56377 Nassau
bull Most comfortable floor wiper for
convenient in-between Cleaning
(highly relevant for consumer)
bull Refillable cartridge can be filled
with water and any chosen
branded floor cleaning liquid
bull Suitable for all kinds of floor
bull Good Classic Pico Spray (RRP
2799 euro)
bull Better Easy Spray XL (RRP
3999 euro)
bull Best Care amp Protect (fuumlr wooden
floors RRP 3999 euro6999 euro Set)
Product and Brand Initiatives 2019
28 March 2019 Investor and Analyst Meeting 34
bull Width suction nozzle 26cm
bull App 30min runtime
bull 360deg- usage
bull Lateral tank plug for quick emptying
bull Large tank opening for hygienic
cleaning
bull ClickSystem for versatile application
with handle
Aquanta Clilck RRP 5499euro
-romotion 3499euro
Availablility 01 012019
Aquanta RRP 3999
Promotion 2999
Dry amp Clean
RRP 5999 euro
promo 3999 euro
Click-System for versatile application
with all Leifheit Click-System handles Product and Brand Initiatives 2019
28 March 2019 Investor and Analyst Meeting 35
Product and Brand Initiatives 2019
28 March 2019 Investor and Analyst Meeting 36
Product and Brand Initiatives 2019
28 March 2019 Investor and Analyst Meeting 37
Product and Brand Initiatives 2019
28 March 2019 Investor and Analyst Meeting 38
28 March 2019 Investor and Analyst Meeting 39
Soehnle Scales Colour Editions 2019
Product and Brand Initiatives 2019
Personal scales Style
Sense Compact 200
Kitchen scales
Page Compact 300
Investor and Analyst Meeting
Product and Brand Initiatives 2019
28 March 2019 40
Expansion of blood
pressure monitors range
Systo Monitor 180
28 March 2019 Investor and Analyst Meeting 41
Zuschaltbare LED- Beleuchtung
(atmosphaumlrisch oder konstant)
Zwei geraumluscharme Beduftungsmodi
(10 Sek oder konstant)
Geeignet fuumlr Parfuumlm- und
aumltherische Oumlle
Product and Brand Initiatives 2019
Expansion of
Air treatment range
Bari Design
Aroma Diffuser
28 March 2019 Investor and Analyst Meeting 42
Product and Brand Initiatives 2019
Expansion of Soehnle
Connect Scales range
Shape Sense Connect
Forecast Financial Year 2019
2019 Leifheit targets turnover growth
of 3 to 4
Financial Forecast
28 March 2019 Investor and Analyst Meeting
Slowdown in growth due to increasing global and economic tensions
Economic slowdown in the EU despite good domestic demand
Retail trade growth in Germany weak
European consumers propensity to consume worsens
Group Turnover growth of about 3 to 4
Household Turnover growth of about 2 to 3
Wellbeing Turnover growth of about 11 to 12
Private Label Turnover growth of about 3 to 4
EBIT of around euro 9 m to euro 10
Free cash flow of about euro 35 m to euro 45 m
Economic
environment
2019
Forecast Group
development
2019
44
Long-standing
track record
For 60 years one of
the leading suppliers
of household products
in Europe
Excellent
product quality
High-quality innovative
products for cleaning
laundry care kitchen
and wellbeing with high
utility and functional
design
Non-cyclical
business
Leifheit products
used every day
Strong brands
Leifheit and
Soehnle
High awareness and
consumer confidence
Innovation
capability
Demand-oriented
product innovation
through systematic
innovation and market
introduction processes
Changing market
Digitalization
e-commerce and
convenience create
attractive growth
opportunities
International
sales network
Promotes market
penetration and further
internationalization
Finance
structure
Efficient cost
structure and solid
financial position
Shareholder-
oriented
dividend policy
Distribution of approx
75 of max (free cash
flow net income)
targeted surplus cash
for shareholders
Strong long-term
share price
performance
Since 2008 +450
and thus above SDAX
(+240)
Investment Highlights
28 March 2019 Investor and Analyst Meeting 45
Annex
Financial calendar and contact
Dates 2019
28 March 2019
Annual Financial Reports 2018
Analystlsquos meeting FrankfurtMain Germany
14 May 2019
Quarterly statement Q1
29 May 2019
Annual General Meeting FrankfurtMain Germany
13 August 2019
Financial report for the period ending 30 June 2019
12 November 2019
Quarterly statement Q3
Contact
Petra Dombrowsky
Corporate Communications Investor Relations
Phone +49 2604 977-218
Email irleifheitcom
wwwleifheit-groupcom
28 March 2019 Investor and Analyst Meeting
Annex
47
1 Adjusted by foreign currency results
-1
2014 2015 2016 2017 2018
Group turnover euro m 2207 2318 2371 2368 2342
Profitability
Gross margin 477 467 475 464 436
Cash flow
from operating activities
euro m
245
208
218
72
102
Free cash flow euro m 184 141 143 15 37
EBIT
EBIT adjusted1
euro m
euro m
215
164
217
192
221
218
188
203
131
128
EBIT margin 98 93 93 80 56
EBT euro m 198 202 206 177 119
Net result for the period euro m 141 143 145 129 84
ROCE 203 181 163 127 85
Long-term financial overview
Annex
28 March 2019 Investor and Analyst Meeting 48
1 Scrip issue in June 2017 2013 ndash 2016 adjusted
2 Not including repurchased treasury shares
311214 311215 311216 311217 311218
Employees No 1068 1074 1093 1137 1134
Balance sheet total2 euro m 2233 2379 2394 2249 2218
Equity euro m 948 1067 1046 985 1018
Equity ratio 425 449 437 438 459
Liquidity euro m 628 682 695 572 509
2014 2015 2016 2017 2018
Per Share1
Net result for the period2 euro 149 151 153 135 088
Free cash flow euro 194 148 151 016 039
Dividend
Special dividend
euro
euro
090
--
100
038
105
040
105
--
105
--
Investments euro m 62 71 78 78 66
Depreciation euro m 63 58 62 64 69
Long-term financial overview
Annex
28 March 2019 Investor and Analyst Meeting 49
2010
bull Takeover of the remaining shares of HerbyF
2012
bull Termination of the license agreement with Dr Oetker Bakeware
1984
bull IPO of Leifheit AG
1970
bull Annual production of carpet sweepers reaches 2 m units Leifheit becomes European market leader
1959
bull Foundation
1988
bull License agreement for Dr Oetker Bakeware
bull Acquisition of Spirella and Kleine Wolke (bathroom furnishings and -accessories)
1972
bull Takeover of Leifheit by ITT (US)
2010
bull Sale of the business unit lsquobathroomrsquo including the brands Spirella Kleine Wolke and Meusch
1970 1980 1990 2000 1960
1998
bull Takeover of 346 of the shares of BirambeauF
1995
bull Start of the new production plant in BlatnaacuteCZ
2010
2008
bull Takeover of 60 of HerbyF
2001
bull Takeover of Soehnle Group
bull 2006
bull Takeover of the remaining shares of BirambeauF
2020 0
2015
bull Strategy ldquoLeifheit 2020rdquo
2017
bull Capital increase from company funds
Leifheit ndash 60 years of passion
for housework
Annex
28 March 2019 Investor and Analyst Meeting 50
1003
826
491
823
733
505 504
352
4763
303
Shareholder structure March 2018
Non free float shareholders1 232
Free float12 768
1 Definition of German stock exchange for indices
2 Including shareholdings of the Management Board
bull MKV Verwaltungs GmbH Gruumlnwald (GER)
1003
bull Joachim Loh Haiger (GER)
826
bull Leifheit AG Nassau (GER) treasury shares
491
bull Alantra EQMC Asset Management SGIIC
SA Madrid (ES) 823
bull DBAY Advisors Limited Douglas (IM)
733
bull MainFirst SICAV Senningerberg (LUX)
504
bull Teslin Capital Management BVGerlin NV
Maarsbergen (NL) 505
bull Blackmoor Ownership Holdings Master
Limited London (UK) 352
bull Share ownership under reporting threshold
4763
Significant free float and international
investors
Annex
28 March 2019 Investor and Analyst Meeting 51
Aktiengesellschaft
Postfach 11 65
D-56377 Nassau
bull Width suction nozzle 26cm
bull App 30min runtime
bull 360deg- usage
bull Lateral tank plug for quick emptying
bull Large tank opening for hygienic
cleaning
bull ClickSystem for versatile application
with handle
Aquanta Clilck RRP 5499euro
-romotion 3499euro
Availablility 01 012019
Aquanta RRP 3999
Promotion 2999
Dry amp Clean
RRP 5999 euro
promo 3999 euro
Click-System for versatile application
with all Leifheit Click-System handles Product and Brand Initiatives 2019
28 March 2019 Investor and Analyst Meeting 35
Product and Brand Initiatives 2019
28 March 2019 Investor and Analyst Meeting 36
Product and Brand Initiatives 2019
28 March 2019 Investor and Analyst Meeting 37
Product and Brand Initiatives 2019
28 March 2019 Investor and Analyst Meeting 38
28 March 2019 Investor and Analyst Meeting 39
Soehnle Scales Colour Editions 2019
Product and Brand Initiatives 2019
Personal scales Style
Sense Compact 200
Kitchen scales
Page Compact 300
Investor and Analyst Meeting
Product and Brand Initiatives 2019
28 March 2019 40
Expansion of blood
pressure monitors range
Systo Monitor 180
28 March 2019 Investor and Analyst Meeting 41
Zuschaltbare LED- Beleuchtung
(atmosphaumlrisch oder konstant)
Zwei geraumluscharme Beduftungsmodi
(10 Sek oder konstant)
Geeignet fuumlr Parfuumlm- und
aumltherische Oumlle
Product and Brand Initiatives 2019
Expansion of
Air treatment range
Bari Design
Aroma Diffuser
28 March 2019 Investor and Analyst Meeting 42
Product and Brand Initiatives 2019
Expansion of Soehnle
Connect Scales range
Shape Sense Connect
Forecast Financial Year 2019
2019 Leifheit targets turnover growth
of 3 to 4
Financial Forecast
28 March 2019 Investor and Analyst Meeting
Slowdown in growth due to increasing global and economic tensions
Economic slowdown in the EU despite good domestic demand
Retail trade growth in Germany weak
European consumers propensity to consume worsens
Group Turnover growth of about 3 to 4
Household Turnover growth of about 2 to 3
Wellbeing Turnover growth of about 11 to 12
Private Label Turnover growth of about 3 to 4
EBIT of around euro 9 m to euro 10
Free cash flow of about euro 35 m to euro 45 m
Economic
environment
2019
Forecast Group
development
2019
44
Long-standing
track record
For 60 years one of
the leading suppliers
of household products
in Europe
Excellent
product quality
High-quality innovative
products for cleaning
laundry care kitchen
and wellbeing with high
utility and functional
design
Non-cyclical
business
Leifheit products
used every day
Strong brands
Leifheit and
Soehnle
High awareness and
consumer confidence
Innovation
capability
Demand-oriented
product innovation
through systematic
innovation and market
introduction processes
Changing market
Digitalization
e-commerce and
convenience create
attractive growth
opportunities
International
sales network
Promotes market
penetration and further
internationalization
Finance
structure
Efficient cost
structure and solid
financial position
Shareholder-
oriented
dividend policy
Distribution of approx
75 of max (free cash
flow net income)
targeted surplus cash
for shareholders
Strong long-term
share price
performance
Since 2008 +450
and thus above SDAX
(+240)
Investment Highlights
28 March 2019 Investor and Analyst Meeting 45
Annex
Financial calendar and contact
Dates 2019
28 March 2019
Annual Financial Reports 2018
Analystlsquos meeting FrankfurtMain Germany
14 May 2019
Quarterly statement Q1
29 May 2019
Annual General Meeting FrankfurtMain Germany
13 August 2019
Financial report for the period ending 30 June 2019
12 November 2019
Quarterly statement Q3
Contact
Petra Dombrowsky
Corporate Communications Investor Relations
Phone +49 2604 977-218
Email irleifheitcom
wwwleifheit-groupcom
28 March 2019 Investor and Analyst Meeting
Annex
47
1 Adjusted by foreign currency results
-1
2014 2015 2016 2017 2018
Group turnover euro m 2207 2318 2371 2368 2342
Profitability
Gross margin 477 467 475 464 436
Cash flow
from operating activities
euro m
245
208
218
72
102
Free cash flow euro m 184 141 143 15 37
EBIT
EBIT adjusted1
euro m
euro m
215
164
217
192
221
218
188
203
131
128
EBIT margin 98 93 93 80 56
EBT euro m 198 202 206 177 119
Net result for the period euro m 141 143 145 129 84
ROCE 203 181 163 127 85
Long-term financial overview
Annex
28 March 2019 Investor and Analyst Meeting 48
1 Scrip issue in June 2017 2013 ndash 2016 adjusted
2 Not including repurchased treasury shares
311214 311215 311216 311217 311218
Employees No 1068 1074 1093 1137 1134
Balance sheet total2 euro m 2233 2379 2394 2249 2218
Equity euro m 948 1067 1046 985 1018
Equity ratio 425 449 437 438 459
Liquidity euro m 628 682 695 572 509
2014 2015 2016 2017 2018
Per Share1
Net result for the period2 euro 149 151 153 135 088
Free cash flow euro 194 148 151 016 039
Dividend
Special dividend
euro
euro
090
--
100
038
105
040
105
--
105
--
Investments euro m 62 71 78 78 66
Depreciation euro m 63 58 62 64 69
Long-term financial overview
Annex
28 March 2019 Investor and Analyst Meeting 49
2010
bull Takeover of the remaining shares of HerbyF
2012
bull Termination of the license agreement with Dr Oetker Bakeware
1984
bull IPO of Leifheit AG
1970
bull Annual production of carpet sweepers reaches 2 m units Leifheit becomes European market leader
1959
bull Foundation
1988
bull License agreement for Dr Oetker Bakeware
bull Acquisition of Spirella and Kleine Wolke (bathroom furnishings and -accessories)
1972
bull Takeover of Leifheit by ITT (US)
2010
bull Sale of the business unit lsquobathroomrsquo including the brands Spirella Kleine Wolke and Meusch
1970 1980 1990 2000 1960
1998
bull Takeover of 346 of the shares of BirambeauF
1995
bull Start of the new production plant in BlatnaacuteCZ
2010
2008
bull Takeover of 60 of HerbyF
2001
bull Takeover of Soehnle Group
bull 2006
bull Takeover of the remaining shares of BirambeauF
2020 0
2015
bull Strategy ldquoLeifheit 2020rdquo
2017
bull Capital increase from company funds
Leifheit ndash 60 years of passion
for housework
Annex
28 March 2019 Investor and Analyst Meeting 50
1003
826
491
823
733
505 504
352
4763
303
Shareholder structure March 2018
Non free float shareholders1 232
Free float12 768
1 Definition of German stock exchange for indices
2 Including shareholdings of the Management Board
bull MKV Verwaltungs GmbH Gruumlnwald (GER)
1003
bull Joachim Loh Haiger (GER)
826
bull Leifheit AG Nassau (GER) treasury shares
491
bull Alantra EQMC Asset Management SGIIC
SA Madrid (ES) 823
bull DBAY Advisors Limited Douglas (IM)
733
bull MainFirst SICAV Senningerberg (LUX)
504
bull Teslin Capital Management BVGerlin NV
Maarsbergen (NL) 505
bull Blackmoor Ownership Holdings Master
Limited London (UK) 352
bull Share ownership under reporting threshold
4763
Significant free float and international
investors
Annex
28 March 2019 Investor and Analyst Meeting 51
Aktiengesellschaft
Postfach 11 65
D-56377 Nassau
Product and Brand Initiatives 2019
28 March 2019 Investor and Analyst Meeting 36
Product and Brand Initiatives 2019
28 March 2019 Investor and Analyst Meeting 37
Product and Brand Initiatives 2019
28 March 2019 Investor and Analyst Meeting 38
28 March 2019 Investor and Analyst Meeting 39
Soehnle Scales Colour Editions 2019
Product and Brand Initiatives 2019
Personal scales Style
Sense Compact 200
Kitchen scales
Page Compact 300
Investor and Analyst Meeting
Product and Brand Initiatives 2019
28 March 2019 40
Expansion of blood
pressure monitors range
Systo Monitor 180
28 March 2019 Investor and Analyst Meeting 41
Zuschaltbare LED- Beleuchtung
(atmosphaumlrisch oder konstant)
Zwei geraumluscharme Beduftungsmodi
(10 Sek oder konstant)
Geeignet fuumlr Parfuumlm- und
aumltherische Oumlle
Product and Brand Initiatives 2019
Expansion of
Air treatment range
Bari Design
Aroma Diffuser
28 March 2019 Investor and Analyst Meeting 42
Product and Brand Initiatives 2019
Expansion of Soehnle
Connect Scales range
Shape Sense Connect
Forecast Financial Year 2019
2019 Leifheit targets turnover growth
of 3 to 4
Financial Forecast
28 March 2019 Investor and Analyst Meeting
Slowdown in growth due to increasing global and economic tensions
Economic slowdown in the EU despite good domestic demand
Retail trade growth in Germany weak
European consumers propensity to consume worsens
Group Turnover growth of about 3 to 4
Household Turnover growth of about 2 to 3
Wellbeing Turnover growth of about 11 to 12
Private Label Turnover growth of about 3 to 4
EBIT of around euro 9 m to euro 10
Free cash flow of about euro 35 m to euro 45 m
Economic
environment
2019
Forecast Group
development
2019
44
Long-standing
track record
For 60 years one of
the leading suppliers
of household products
in Europe
Excellent
product quality
High-quality innovative
products for cleaning
laundry care kitchen
and wellbeing with high
utility and functional
design
Non-cyclical
business
Leifheit products
used every day
Strong brands
Leifheit and
Soehnle
High awareness and
consumer confidence
Innovation
capability
Demand-oriented
product innovation
through systematic
innovation and market
introduction processes
Changing market
Digitalization
e-commerce and
convenience create
attractive growth
opportunities
International
sales network
Promotes market
penetration and further
internationalization
Finance
structure
Efficient cost
structure and solid
financial position
Shareholder-
oriented
dividend policy
Distribution of approx
75 of max (free cash
flow net income)
targeted surplus cash
for shareholders
Strong long-term
share price
performance
Since 2008 +450
and thus above SDAX
(+240)
Investment Highlights
28 March 2019 Investor and Analyst Meeting 45
Annex
Financial calendar and contact
Dates 2019
28 March 2019
Annual Financial Reports 2018
Analystlsquos meeting FrankfurtMain Germany
14 May 2019
Quarterly statement Q1
29 May 2019
Annual General Meeting FrankfurtMain Germany
13 August 2019
Financial report for the period ending 30 June 2019
12 November 2019
Quarterly statement Q3
Contact
Petra Dombrowsky
Corporate Communications Investor Relations
Phone +49 2604 977-218
Email irleifheitcom
wwwleifheit-groupcom
28 March 2019 Investor and Analyst Meeting
Annex
47
1 Adjusted by foreign currency results
-1
2014 2015 2016 2017 2018
Group turnover euro m 2207 2318 2371 2368 2342
Profitability
Gross margin 477 467 475 464 436
Cash flow
from operating activities
euro m
245
208
218
72
102
Free cash flow euro m 184 141 143 15 37
EBIT
EBIT adjusted1
euro m
euro m
215
164
217
192
221
218
188
203
131
128
EBIT margin 98 93 93 80 56
EBT euro m 198 202 206 177 119
Net result for the period euro m 141 143 145 129 84
ROCE 203 181 163 127 85
Long-term financial overview
Annex
28 March 2019 Investor and Analyst Meeting 48
1 Scrip issue in June 2017 2013 ndash 2016 adjusted
2 Not including repurchased treasury shares
311214 311215 311216 311217 311218
Employees No 1068 1074 1093 1137 1134
Balance sheet total2 euro m 2233 2379 2394 2249 2218
Equity euro m 948 1067 1046 985 1018
Equity ratio 425 449 437 438 459
Liquidity euro m 628 682 695 572 509
2014 2015 2016 2017 2018
Per Share1
Net result for the period2 euro 149 151 153 135 088
Free cash flow euro 194 148 151 016 039
Dividend
Special dividend
euro
euro
090
--
100
038
105
040
105
--
105
--
Investments euro m 62 71 78 78 66
Depreciation euro m 63 58 62 64 69
Long-term financial overview
Annex
28 March 2019 Investor and Analyst Meeting 49
2010
bull Takeover of the remaining shares of HerbyF
2012
bull Termination of the license agreement with Dr Oetker Bakeware
1984
bull IPO of Leifheit AG
1970
bull Annual production of carpet sweepers reaches 2 m units Leifheit becomes European market leader
1959
bull Foundation
1988
bull License agreement for Dr Oetker Bakeware
bull Acquisition of Spirella and Kleine Wolke (bathroom furnishings and -accessories)
1972
bull Takeover of Leifheit by ITT (US)
2010
bull Sale of the business unit lsquobathroomrsquo including the brands Spirella Kleine Wolke and Meusch
1970 1980 1990 2000 1960
1998
bull Takeover of 346 of the shares of BirambeauF
1995
bull Start of the new production plant in BlatnaacuteCZ
2010
2008
bull Takeover of 60 of HerbyF
2001
bull Takeover of Soehnle Group
bull 2006
bull Takeover of the remaining shares of BirambeauF
2020 0
2015
bull Strategy ldquoLeifheit 2020rdquo
2017
bull Capital increase from company funds
Leifheit ndash 60 years of passion
for housework
Annex
28 March 2019 Investor and Analyst Meeting 50
1003
826
491
823
733
505 504
352
4763
303
Shareholder structure March 2018
Non free float shareholders1 232
Free float12 768
1 Definition of German stock exchange for indices
2 Including shareholdings of the Management Board
bull MKV Verwaltungs GmbH Gruumlnwald (GER)
1003
bull Joachim Loh Haiger (GER)
826
bull Leifheit AG Nassau (GER) treasury shares
491
bull Alantra EQMC Asset Management SGIIC
SA Madrid (ES) 823
bull DBAY Advisors Limited Douglas (IM)
733
bull MainFirst SICAV Senningerberg (LUX)
504
bull Teslin Capital Management BVGerlin NV
Maarsbergen (NL) 505
bull Blackmoor Ownership Holdings Master
Limited London (UK) 352
bull Share ownership under reporting threshold
4763
Significant free float and international
investors
Annex
28 March 2019 Investor and Analyst Meeting 51
Aktiengesellschaft
Postfach 11 65
D-56377 Nassau
Product and Brand Initiatives 2019
28 March 2019 Investor and Analyst Meeting 37
Product and Brand Initiatives 2019
28 March 2019 Investor and Analyst Meeting 38
28 March 2019 Investor and Analyst Meeting 39
Soehnle Scales Colour Editions 2019
Product and Brand Initiatives 2019
Personal scales Style
Sense Compact 200
Kitchen scales
Page Compact 300
Investor and Analyst Meeting
Product and Brand Initiatives 2019
28 March 2019 40
Expansion of blood
pressure monitors range
Systo Monitor 180
28 March 2019 Investor and Analyst Meeting 41
Zuschaltbare LED- Beleuchtung
(atmosphaumlrisch oder konstant)
Zwei geraumluscharme Beduftungsmodi
(10 Sek oder konstant)
Geeignet fuumlr Parfuumlm- und
aumltherische Oumlle
Product and Brand Initiatives 2019
Expansion of
Air treatment range
Bari Design
Aroma Diffuser
28 March 2019 Investor and Analyst Meeting 42
Product and Brand Initiatives 2019
Expansion of Soehnle
Connect Scales range
Shape Sense Connect
Forecast Financial Year 2019
2019 Leifheit targets turnover growth
of 3 to 4
Financial Forecast
28 March 2019 Investor and Analyst Meeting
Slowdown in growth due to increasing global and economic tensions
Economic slowdown in the EU despite good domestic demand
Retail trade growth in Germany weak
European consumers propensity to consume worsens
Group Turnover growth of about 3 to 4
Household Turnover growth of about 2 to 3
Wellbeing Turnover growth of about 11 to 12
Private Label Turnover growth of about 3 to 4
EBIT of around euro 9 m to euro 10
Free cash flow of about euro 35 m to euro 45 m
Economic
environment
2019
Forecast Group
development
2019
44
Long-standing
track record
For 60 years one of
the leading suppliers
of household products
in Europe
Excellent
product quality
High-quality innovative
products for cleaning
laundry care kitchen
and wellbeing with high
utility and functional
design
Non-cyclical
business
Leifheit products
used every day
Strong brands
Leifheit and
Soehnle
High awareness and
consumer confidence
Innovation
capability
Demand-oriented
product innovation
through systematic
innovation and market
introduction processes
Changing market
Digitalization
e-commerce and
convenience create
attractive growth
opportunities
International
sales network
Promotes market
penetration and further
internationalization
Finance
structure
Efficient cost
structure and solid
financial position
Shareholder-
oriented
dividend policy
Distribution of approx
75 of max (free cash
flow net income)
targeted surplus cash
for shareholders
Strong long-term
share price
performance
Since 2008 +450
and thus above SDAX
(+240)
Investment Highlights
28 March 2019 Investor and Analyst Meeting 45
Annex
Financial calendar and contact
Dates 2019
28 March 2019
Annual Financial Reports 2018
Analystlsquos meeting FrankfurtMain Germany
14 May 2019
Quarterly statement Q1
29 May 2019
Annual General Meeting FrankfurtMain Germany
13 August 2019
Financial report for the period ending 30 June 2019
12 November 2019
Quarterly statement Q3
Contact
Petra Dombrowsky
Corporate Communications Investor Relations
Phone +49 2604 977-218
Email irleifheitcom
wwwleifheit-groupcom
28 March 2019 Investor and Analyst Meeting
Annex
47
1 Adjusted by foreign currency results
-1
2014 2015 2016 2017 2018
Group turnover euro m 2207 2318 2371 2368 2342
Profitability
Gross margin 477 467 475 464 436
Cash flow
from operating activities
euro m
245
208
218
72
102
Free cash flow euro m 184 141 143 15 37
EBIT
EBIT adjusted1
euro m
euro m
215
164
217
192
221
218
188
203
131
128
EBIT margin 98 93 93 80 56
EBT euro m 198 202 206 177 119
Net result for the period euro m 141 143 145 129 84
ROCE 203 181 163 127 85
Long-term financial overview
Annex
28 March 2019 Investor and Analyst Meeting 48
1 Scrip issue in June 2017 2013 ndash 2016 adjusted
2 Not including repurchased treasury shares
311214 311215 311216 311217 311218
Employees No 1068 1074 1093 1137 1134
Balance sheet total2 euro m 2233 2379 2394 2249 2218
Equity euro m 948 1067 1046 985 1018
Equity ratio 425 449 437 438 459
Liquidity euro m 628 682 695 572 509
2014 2015 2016 2017 2018
Per Share1
Net result for the period2 euro 149 151 153 135 088
Free cash flow euro 194 148 151 016 039
Dividend
Special dividend
euro
euro
090
--
100
038
105
040
105
--
105
--
Investments euro m 62 71 78 78 66
Depreciation euro m 63 58 62 64 69
Long-term financial overview
Annex
28 March 2019 Investor and Analyst Meeting 49
2010
bull Takeover of the remaining shares of HerbyF
2012
bull Termination of the license agreement with Dr Oetker Bakeware
1984
bull IPO of Leifheit AG
1970
bull Annual production of carpet sweepers reaches 2 m units Leifheit becomes European market leader
1959
bull Foundation
1988
bull License agreement for Dr Oetker Bakeware
bull Acquisition of Spirella and Kleine Wolke (bathroom furnishings and -accessories)
1972
bull Takeover of Leifheit by ITT (US)
2010
bull Sale of the business unit lsquobathroomrsquo including the brands Spirella Kleine Wolke and Meusch
1970 1980 1990 2000 1960
1998
bull Takeover of 346 of the shares of BirambeauF
1995
bull Start of the new production plant in BlatnaacuteCZ
2010
2008
bull Takeover of 60 of HerbyF
2001
bull Takeover of Soehnle Group
bull 2006
bull Takeover of the remaining shares of BirambeauF
2020 0
2015
bull Strategy ldquoLeifheit 2020rdquo
2017
bull Capital increase from company funds
Leifheit ndash 60 years of passion
for housework
Annex
28 March 2019 Investor and Analyst Meeting 50
1003
826
491
823
733
505 504
352
4763
303
Shareholder structure March 2018
Non free float shareholders1 232
Free float12 768
1 Definition of German stock exchange for indices
2 Including shareholdings of the Management Board
bull MKV Verwaltungs GmbH Gruumlnwald (GER)
1003
bull Joachim Loh Haiger (GER)
826
bull Leifheit AG Nassau (GER) treasury shares
491
bull Alantra EQMC Asset Management SGIIC
SA Madrid (ES) 823
bull DBAY Advisors Limited Douglas (IM)
733
bull MainFirst SICAV Senningerberg (LUX)
504
bull Teslin Capital Management BVGerlin NV
Maarsbergen (NL) 505
bull Blackmoor Ownership Holdings Master
Limited London (UK) 352
bull Share ownership under reporting threshold
4763
Significant free float and international
investors
Annex
28 March 2019 Investor and Analyst Meeting 51
Aktiengesellschaft
Postfach 11 65
D-56377 Nassau
Product and Brand Initiatives 2019
28 March 2019 Investor and Analyst Meeting 38
28 March 2019 Investor and Analyst Meeting 39
Soehnle Scales Colour Editions 2019
Product and Brand Initiatives 2019
Personal scales Style
Sense Compact 200
Kitchen scales
Page Compact 300
Investor and Analyst Meeting
Product and Brand Initiatives 2019
28 March 2019 40
Expansion of blood
pressure monitors range
Systo Monitor 180
28 March 2019 Investor and Analyst Meeting 41
Zuschaltbare LED- Beleuchtung
(atmosphaumlrisch oder konstant)
Zwei geraumluscharme Beduftungsmodi
(10 Sek oder konstant)
Geeignet fuumlr Parfuumlm- und
aumltherische Oumlle
Product and Brand Initiatives 2019
Expansion of
Air treatment range
Bari Design
Aroma Diffuser
28 March 2019 Investor and Analyst Meeting 42
Product and Brand Initiatives 2019
Expansion of Soehnle
Connect Scales range
Shape Sense Connect
Forecast Financial Year 2019
2019 Leifheit targets turnover growth
of 3 to 4
Financial Forecast
28 March 2019 Investor and Analyst Meeting
Slowdown in growth due to increasing global and economic tensions
Economic slowdown in the EU despite good domestic demand
Retail trade growth in Germany weak
European consumers propensity to consume worsens
Group Turnover growth of about 3 to 4
Household Turnover growth of about 2 to 3
Wellbeing Turnover growth of about 11 to 12
Private Label Turnover growth of about 3 to 4
EBIT of around euro 9 m to euro 10
Free cash flow of about euro 35 m to euro 45 m
Economic
environment
2019
Forecast Group
development
2019
44
Long-standing
track record
For 60 years one of
the leading suppliers
of household products
in Europe
Excellent
product quality
High-quality innovative
products for cleaning
laundry care kitchen
and wellbeing with high
utility and functional
design
Non-cyclical
business
Leifheit products
used every day
Strong brands
Leifheit and
Soehnle
High awareness and
consumer confidence
Innovation
capability
Demand-oriented
product innovation
through systematic
innovation and market
introduction processes
Changing market
Digitalization
e-commerce and
convenience create
attractive growth
opportunities
International
sales network
Promotes market
penetration and further
internationalization
Finance
structure
Efficient cost
structure and solid
financial position
Shareholder-
oriented
dividend policy
Distribution of approx
75 of max (free cash
flow net income)
targeted surplus cash
for shareholders
Strong long-term
share price
performance
Since 2008 +450
and thus above SDAX
(+240)
Investment Highlights
28 March 2019 Investor and Analyst Meeting 45
Annex
Financial calendar and contact
Dates 2019
28 March 2019
Annual Financial Reports 2018
Analystlsquos meeting FrankfurtMain Germany
14 May 2019
Quarterly statement Q1
29 May 2019
Annual General Meeting FrankfurtMain Germany
13 August 2019
Financial report for the period ending 30 June 2019
12 November 2019
Quarterly statement Q3
Contact
Petra Dombrowsky
Corporate Communications Investor Relations
Phone +49 2604 977-218
Email irleifheitcom
wwwleifheit-groupcom
28 March 2019 Investor and Analyst Meeting
Annex
47
1 Adjusted by foreign currency results
-1
2014 2015 2016 2017 2018
Group turnover euro m 2207 2318 2371 2368 2342
Profitability
Gross margin 477 467 475 464 436
Cash flow
from operating activities
euro m
245
208
218
72
102
Free cash flow euro m 184 141 143 15 37
EBIT
EBIT adjusted1
euro m
euro m
215
164
217
192
221
218
188
203
131
128
EBIT margin 98 93 93 80 56
EBT euro m 198 202 206 177 119
Net result for the period euro m 141 143 145 129 84
ROCE 203 181 163 127 85
Long-term financial overview
Annex
28 March 2019 Investor and Analyst Meeting 48
1 Scrip issue in June 2017 2013 ndash 2016 adjusted
2 Not including repurchased treasury shares
311214 311215 311216 311217 311218
Employees No 1068 1074 1093 1137 1134
Balance sheet total2 euro m 2233 2379 2394 2249 2218
Equity euro m 948 1067 1046 985 1018
Equity ratio 425 449 437 438 459
Liquidity euro m 628 682 695 572 509
2014 2015 2016 2017 2018
Per Share1
Net result for the period2 euro 149 151 153 135 088
Free cash flow euro 194 148 151 016 039
Dividend
Special dividend
euro
euro
090
--
100
038
105
040
105
--
105
--
Investments euro m 62 71 78 78 66
Depreciation euro m 63 58 62 64 69
Long-term financial overview
Annex
28 March 2019 Investor and Analyst Meeting 49
2010
bull Takeover of the remaining shares of HerbyF
2012
bull Termination of the license agreement with Dr Oetker Bakeware
1984
bull IPO of Leifheit AG
1970
bull Annual production of carpet sweepers reaches 2 m units Leifheit becomes European market leader
1959
bull Foundation
1988
bull License agreement for Dr Oetker Bakeware
bull Acquisition of Spirella and Kleine Wolke (bathroom furnishings and -accessories)
1972
bull Takeover of Leifheit by ITT (US)
2010
bull Sale of the business unit lsquobathroomrsquo including the brands Spirella Kleine Wolke and Meusch
1970 1980 1990 2000 1960
1998
bull Takeover of 346 of the shares of BirambeauF
1995
bull Start of the new production plant in BlatnaacuteCZ
2010
2008
bull Takeover of 60 of HerbyF
2001
bull Takeover of Soehnle Group
bull 2006
bull Takeover of the remaining shares of BirambeauF
2020 0
2015
bull Strategy ldquoLeifheit 2020rdquo
2017
bull Capital increase from company funds
Leifheit ndash 60 years of passion
for housework
Annex
28 March 2019 Investor and Analyst Meeting 50
1003
826
491
823
733
505 504
352
4763
303
Shareholder structure March 2018
Non free float shareholders1 232
Free float12 768
1 Definition of German stock exchange for indices
2 Including shareholdings of the Management Board
bull MKV Verwaltungs GmbH Gruumlnwald (GER)
1003
bull Joachim Loh Haiger (GER)
826
bull Leifheit AG Nassau (GER) treasury shares
491
bull Alantra EQMC Asset Management SGIIC
SA Madrid (ES) 823
bull DBAY Advisors Limited Douglas (IM)
733
bull MainFirst SICAV Senningerberg (LUX)
504
bull Teslin Capital Management BVGerlin NV
Maarsbergen (NL) 505
bull Blackmoor Ownership Holdings Master
Limited London (UK) 352
bull Share ownership under reporting threshold
4763
Significant free float and international
investors
Annex
28 March 2019 Investor and Analyst Meeting 51
Aktiengesellschaft
Postfach 11 65
D-56377 Nassau
28 March 2019 Investor and Analyst Meeting 39
Soehnle Scales Colour Editions 2019
Product and Brand Initiatives 2019
Personal scales Style
Sense Compact 200
Kitchen scales
Page Compact 300
Investor and Analyst Meeting
Product and Brand Initiatives 2019
28 March 2019 40
Expansion of blood
pressure monitors range
Systo Monitor 180
28 March 2019 Investor and Analyst Meeting 41
Zuschaltbare LED- Beleuchtung
(atmosphaumlrisch oder konstant)
Zwei geraumluscharme Beduftungsmodi
(10 Sek oder konstant)
Geeignet fuumlr Parfuumlm- und
aumltherische Oumlle
Product and Brand Initiatives 2019
Expansion of
Air treatment range
Bari Design
Aroma Diffuser
28 March 2019 Investor and Analyst Meeting 42
Product and Brand Initiatives 2019
Expansion of Soehnle
Connect Scales range
Shape Sense Connect
Forecast Financial Year 2019
2019 Leifheit targets turnover growth
of 3 to 4
Financial Forecast
28 March 2019 Investor and Analyst Meeting
Slowdown in growth due to increasing global and economic tensions
Economic slowdown in the EU despite good domestic demand
Retail trade growth in Germany weak
European consumers propensity to consume worsens
Group Turnover growth of about 3 to 4
Household Turnover growth of about 2 to 3
Wellbeing Turnover growth of about 11 to 12
Private Label Turnover growth of about 3 to 4
EBIT of around euro 9 m to euro 10
Free cash flow of about euro 35 m to euro 45 m
Economic
environment
2019
Forecast Group
development
2019
44
Long-standing
track record
For 60 years one of
the leading suppliers
of household products
in Europe
Excellent
product quality
High-quality innovative
products for cleaning
laundry care kitchen
and wellbeing with high
utility and functional
design
Non-cyclical
business
Leifheit products
used every day
Strong brands
Leifheit and
Soehnle
High awareness and
consumer confidence
Innovation
capability
Demand-oriented
product innovation
through systematic
innovation and market
introduction processes
Changing market
Digitalization
e-commerce and
convenience create
attractive growth
opportunities
International
sales network
Promotes market
penetration and further
internationalization
Finance
structure
Efficient cost
structure and solid
financial position
Shareholder-
oriented
dividend policy
Distribution of approx
75 of max (free cash
flow net income)
targeted surplus cash
for shareholders
Strong long-term
share price
performance
Since 2008 +450
and thus above SDAX
(+240)
Investment Highlights
28 March 2019 Investor and Analyst Meeting 45
Annex
Financial calendar and contact
Dates 2019
28 March 2019
Annual Financial Reports 2018
Analystlsquos meeting FrankfurtMain Germany
14 May 2019
Quarterly statement Q1
29 May 2019
Annual General Meeting FrankfurtMain Germany
13 August 2019
Financial report for the period ending 30 June 2019
12 November 2019
Quarterly statement Q3
Contact
Petra Dombrowsky
Corporate Communications Investor Relations
Phone +49 2604 977-218
Email irleifheitcom
wwwleifheit-groupcom
28 March 2019 Investor and Analyst Meeting
Annex
47
1 Adjusted by foreign currency results
-1
2014 2015 2016 2017 2018
Group turnover euro m 2207 2318 2371 2368 2342
Profitability
Gross margin 477 467 475 464 436
Cash flow
from operating activities
euro m
245
208
218
72
102
Free cash flow euro m 184 141 143 15 37
EBIT
EBIT adjusted1
euro m
euro m
215
164
217
192
221
218
188
203
131
128
EBIT margin 98 93 93 80 56
EBT euro m 198 202 206 177 119
Net result for the period euro m 141 143 145 129 84
ROCE 203 181 163 127 85
Long-term financial overview
Annex
28 March 2019 Investor and Analyst Meeting 48
1 Scrip issue in June 2017 2013 ndash 2016 adjusted
2 Not including repurchased treasury shares
311214 311215 311216 311217 311218
Employees No 1068 1074 1093 1137 1134
Balance sheet total2 euro m 2233 2379 2394 2249 2218
Equity euro m 948 1067 1046 985 1018
Equity ratio 425 449 437 438 459
Liquidity euro m 628 682 695 572 509
2014 2015 2016 2017 2018
Per Share1
Net result for the period2 euro 149 151 153 135 088
Free cash flow euro 194 148 151 016 039
Dividend
Special dividend
euro
euro
090
--
100
038
105
040
105
--
105
--
Investments euro m 62 71 78 78 66
Depreciation euro m 63 58 62 64 69
Long-term financial overview
Annex
28 March 2019 Investor and Analyst Meeting 49
2010
bull Takeover of the remaining shares of HerbyF
2012
bull Termination of the license agreement with Dr Oetker Bakeware
1984
bull IPO of Leifheit AG
1970
bull Annual production of carpet sweepers reaches 2 m units Leifheit becomes European market leader
1959
bull Foundation
1988
bull License agreement for Dr Oetker Bakeware
bull Acquisition of Spirella and Kleine Wolke (bathroom furnishings and -accessories)
1972
bull Takeover of Leifheit by ITT (US)
2010
bull Sale of the business unit lsquobathroomrsquo including the brands Spirella Kleine Wolke and Meusch
1970 1980 1990 2000 1960
1998
bull Takeover of 346 of the shares of BirambeauF
1995
bull Start of the new production plant in BlatnaacuteCZ
2010
2008
bull Takeover of 60 of HerbyF
2001
bull Takeover of Soehnle Group
bull 2006
bull Takeover of the remaining shares of BirambeauF
2020 0
2015
bull Strategy ldquoLeifheit 2020rdquo
2017
bull Capital increase from company funds
Leifheit ndash 60 years of passion
for housework
Annex
28 March 2019 Investor and Analyst Meeting 50
1003
826
491
823
733
505 504
352
4763
303
Shareholder structure March 2018
Non free float shareholders1 232
Free float12 768
1 Definition of German stock exchange for indices
2 Including shareholdings of the Management Board
bull MKV Verwaltungs GmbH Gruumlnwald (GER)
1003
bull Joachim Loh Haiger (GER)
826
bull Leifheit AG Nassau (GER) treasury shares
491
bull Alantra EQMC Asset Management SGIIC
SA Madrid (ES) 823
bull DBAY Advisors Limited Douglas (IM)
733
bull MainFirst SICAV Senningerberg (LUX)
504
bull Teslin Capital Management BVGerlin NV
Maarsbergen (NL) 505
bull Blackmoor Ownership Holdings Master
Limited London (UK) 352
bull Share ownership under reporting threshold
4763
Significant free float and international
investors
Annex
28 March 2019 Investor and Analyst Meeting 51
Aktiengesellschaft
Postfach 11 65
D-56377 Nassau
Investor and Analyst Meeting
Product and Brand Initiatives 2019
28 March 2019 40
Expansion of blood
pressure monitors range
Systo Monitor 180
28 March 2019 Investor and Analyst Meeting 41
Zuschaltbare LED- Beleuchtung
(atmosphaumlrisch oder konstant)
Zwei geraumluscharme Beduftungsmodi
(10 Sek oder konstant)
Geeignet fuumlr Parfuumlm- und
aumltherische Oumlle
Product and Brand Initiatives 2019
Expansion of
Air treatment range
Bari Design
Aroma Diffuser
28 March 2019 Investor and Analyst Meeting 42
Product and Brand Initiatives 2019
Expansion of Soehnle
Connect Scales range
Shape Sense Connect
Forecast Financial Year 2019
2019 Leifheit targets turnover growth
of 3 to 4
Financial Forecast
28 March 2019 Investor and Analyst Meeting
Slowdown in growth due to increasing global and economic tensions
Economic slowdown in the EU despite good domestic demand
Retail trade growth in Germany weak
European consumers propensity to consume worsens
Group Turnover growth of about 3 to 4
Household Turnover growth of about 2 to 3
Wellbeing Turnover growth of about 11 to 12
Private Label Turnover growth of about 3 to 4
EBIT of around euro 9 m to euro 10
Free cash flow of about euro 35 m to euro 45 m
Economic
environment
2019
Forecast Group
development
2019
44
Long-standing
track record
For 60 years one of
the leading suppliers
of household products
in Europe
Excellent
product quality
High-quality innovative
products for cleaning
laundry care kitchen
and wellbeing with high
utility and functional
design
Non-cyclical
business
Leifheit products
used every day
Strong brands
Leifheit and
Soehnle
High awareness and
consumer confidence
Innovation
capability
Demand-oriented
product innovation
through systematic
innovation and market
introduction processes
Changing market
Digitalization
e-commerce and
convenience create
attractive growth
opportunities
International
sales network
Promotes market
penetration and further
internationalization
Finance
structure
Efficient cost
structure and solid
financial position
Shareholder-
oriented
dividend policy
Distribution of approx
75 of max (free cash
flow net income)
targeted surplus cash
for shareholders
Strong long-term
share price
performance
Since 2008 +450
and thus above SDAX
(+240)
Investment Highlights
28 March 2019 Investor and Analyst Meeting 45
Annex
Financial calendar and contact
Dates 2019
28 March 2019
Annual Financial Reports 2018
Analystlsquos meeting FrankfurtMain Germany
14 May 2019
Quarterly statement Q1
29 May 2019
Annual General Meeting FrankfurtMain Germany
13 August 2019
Financial report for the period ending 30 June 2019
12 November 2019
Quarterly statement Q3
Contact
Petra Dombrowsky
Corporate Communications Investor Relations
Phone +49 2604 977-218
Email irleifheitcom
wwwleifheit-groupcom
28 March 2019 Investor and Analyst Meeting
Annex
47
1 Adjusted by foreign currency results
-1
2014 2015 2016 2017 2018
Group turnover euro m 2207 2318 2371 2368 2342
Profitability
Gross margin 477 467 475 464 436
Cash flow
from operating activities
euro m
245
208
218
72
102
Free cash flow euro m 184 141 143 15 37
EBIT
EBIT adjusted1
euro m
euro m
215
164
217
192
221
218
188
203
131
128
EBIT margin 98 93 93 80 56
EBT euro m 198 202 206 177 119
Net result for the period euro m 141 143 145 129 84
ROCE 203 181 163 127 85
Long-term financial overview
Annex
28 March 2019 Investor and Analyst Meeting 48
1 Scrip issue in June 2017 2013 ndash 2016 adjusted
2 Not including repurchased treasury shares
311214 311215 311216 311217 311218
Employees No 1068 1074 1093 1137 1134
Balance sheet total2 euro m 2233 2379 2394 2249 2218
Equity euro m 948 1067 1046 985 1018
Equity ratio 425 449 437 438 459
Liquidity euro m 628 682 695 572 509
2014 2015 2016 2017 2018
Per Share1
Net result for the period2 euro 149 151 153 135 088
Free cash flow euro 194 148 151 016 039
Dividend
Special dividend
euro
euro
090
--
100
038
105
040
105
--
105
--
Investments euro m 62 71 78 78 66
Depreciation euro m 63 58 62 64 69
Long-term financial overview
Annex
28 March 2019 Investor and Analyst Meeting 49
2010
bull Takeover of the remaining shares of HerbyF
2012
bull Termination of the license agreement with Dr Oetker Bakeware
1984
bull IPO of Leifheit AG
1970
bull Annual production of carpet sweepers reaches 2 m units Leifheit becomes European market leader
1959
bull Foundation
1988
bull License agreement for Dr Oetker Bakeware
bull Acquisition of Spirella and Kleine Wolke (bathroom furnishings and -accessories)
1972
bull Takeover of Leifheit by ITT (US)
2010
bull Sale of the business unit lsquobathroomrsquo including the brands Spirella Kleine Wolke and Meusch
1970 1980 1990 2000 1960
1998
bull Takeover of 346 of the shares of BirambeauF
1995
bull Start of the new production plant in BlatnaacuteCZ
2010
2008
bull Takeover of 60 of HerbyF
2001
bull Takeover of Soehnle Group
bull 2006
bull Takeover of the remaining shares of BirambeauF
2020 0
2015
bull Strategy ldquoLeifheit 2020rdquo
2017
bull Capital increase from company funds
Leifheit ndash 60 years of passion
for housework
Annex
28 March 2019 Investor and Analyst Meeting 50
1003
826
491
823
733
505 504
352
4763
303
Shareholder structure March 2018
Non free float shareholders1 232
Free float12 768
1 Definition of German stock exchange for indices
2 Including shareholdings of the Management Board
bull MKV Verwaltungs GmbH Gruumlnwald (GER)
1003
bull Joachim Loh Haiger (GER)
826
bull Leifheit AG Nassau (GER) treasury shares
491
bull Alantra EQMC Asset Management SGIIC
SA Madrid (ES) 823
bull DBAY Advisors Limited Douglas (IM)
733
bull MainFirst SICAV Senningerberg (LUX)
504
bull Teslin Capital Management BVGerlin NV
Maarsbergen (NL) 505
bull Blackmoor Ownership Holdings Master
Limited London (UK) 352
bull Share ownership under reporting threshold
4763
Significant free float and international
investors
Annex
28 March 2019 Investor and Analyst Meeting 51
Aktiengesellschaft
Postfach 11 65
D-56377 Nassau
28 March 2019 Investor and Analyst Meeting 41
Zuschaltbare LED- Beleuchtung
(atmosphaumlrisch oder konstant)
Zwei geraumluscharme Beduftungsmodi
(10 Sek oder konstant)
Geeignet fuumlr Parfuumlm- und
aumltherische Oumlle
Product and Brand Initiatives 2019
Expansion of
Air treatment range
Bari Design
Aroma Diffuser
28 March 2019 Investor and Analyst Meeting 42
Product and Brand Initiatives 2019
Expansion of Soehnle
Connect Scales range
Shape Sense Connect
Forecast Financial Year 2019
2019 Leifheit targets turnover growth
of 3 to 4
Financial Forecast
28 March 2019 Investor and Analyst Meeting
Slowdown in growth due to increasing global and economic tensions
Economic slowdown in the EU despite good domestic demand
Retail trade growth in Germany weak
European consumers propensity to consume worsens
Group Turnover growth of about 3 to 4
Household Turnover growth of about 2 to 3
Wellbeing Turnover growth of about 11 to 12
Private Label Turnover growth of about 3 to 4
EBIT of around euro 9 m to euro 10
Free cash flow of about euro 35 m to euro 45 m
Economic
environment
2019
Forecast Group
development
2019
44
Long-standing
track record
For 60 years one of
the leading suppliers
of household products
in Europe
Excellent
product quality
High-quality innovative
products for cleaning
laundry care kitchen
and wellbeing with high
utility and functional
design
Non-cyclical
business
Leifheit products
used every day
Strong brands
Leifheit and
Soehnle
High awareness and
consumer confidence
Innovation
capability
Demand-oriented
product innovation
through systematic
innovation and market
introduction processes
Changing market
Digitalization
e-commerce and
convenience create
attractive growth
opportunities
International
sales network
Promotes market
penetration and further
internationalization
Finance
structure
Efficient cost
structure and solid
financial position
Shareholder-
oriented
dividend policy
Distribution of approx
75 of max (free cash
flow net income)
targeted surplus cash
for shareholders
Strong long-term
share price
performance
Since 2008 +450
and thus above SDAX
(+240)
Investment Highlights
28 March 2019 Investor and Analyst Meeting 45
Annex
Financial calendar and contact
Dates 2019
28 March 2019
Annual Financial Reports 2018
Analystlsquos meeting FrankfurtMain Germany
14 May 2019
Quarterly statement Q1
29 May 2019
Annual General Meeting FrankfurtMain Germany
13 August 2019
Financial report for the period ending 30 June 2019
12 November 2019
Quarterly statement Q3
Contact
Petra Dombrowsky
Corporate Communications Investor Relations
Phone +49 2604 977-218
Email irleifheitcom
wwwleifheit-groupcom
28 March 2019 Investor and Analyst Meeting
Annex
47
1 Adjusted by foreign currency results
-1
2014 2015 2016 2017 2018
Group turnover euro m 2207 2318 2371 2368 2342
Profitability
Gross margin 477 467 475 464 436
Cash flow
from operating activities
euro m
245
208
218
72
102
Free cash flow euro m 184 141 143 15 37
EBIT
EBIT adjusted1
euro m
euro m
215
164
217
192
221
218
188
203
131
128
EBIT margin 98 93 93 80 56
EBT euro m 198 202 206 177 119
Net result for the period euro m 141 143 145 129 84
ROCE 203 181 163 127 85
Long-term financial overview
Annex
28 March 2019 Investor and Analyst Meeting 48
1 Scrip issue in June 2017 2013 ndash 2016 adjusted
2 Not including repurchased treasury shares
311214 311215 311216 311217 311218
Employees No 1068 1074 1093 1137 1134
Balance sheet total2 euro m 2233 2379 2394 2249 2218
Equity euro m 948 1067 1046 985 1018
Equity ratio 425 449 437 438 459
Liquidity euro m 628 682 695 572 509
2014 2015 2016 2017 2018
Per Share1
Net result for the period2 euro 149 151 153 135 088
Free cash flow euro 194 148 151 016 039
Dividend
Special dividend
euro
euro
090
--
100
038
105
040
105
--
105
--
Investments euro m 62 71 78 78 66
Depreciation euro m 63 58 62 64 69
Long-term financial overview
Annex
28 March 2019 Investor and Analyst Meeting 49
2010
bull Takeover of the remaining shares of HerbyF
2012
bull Termination of the license agreement with Dr Oetker Bakeware
1984
bull IPO of Leifheit AG
1970
bull Annual production of carpet sweepers reaches 2 m units Leifheit becomes European market leader
1959
bull Foundation
1988
bull License agreement for Dr Oetker Bakeware
bull Acquisition of Spirella and Kleine Wolke (bathroom furnishings and -accessories)
1972
bull Takeover of Leifheit by ITT (US)
2010
bull Sale of the business unit lsquobathroomrsquo including the brands Spirella Kleine Wolke and Meusch
1970 1980 1990 2000 1960
1998
bull Takeover of 346 of the shares of BirambeauF
1995
bull Start of the new production plant in BlatnaacuteCZ
2010
2008
bull Takeover of 60 of HerbyF
2001
bull Takeover of Soehnle Group
bull 2006
bull Takeover of the remaining shares of BirambeauF
2020 0
2015
bull Strategy ldquoLeifheit 2020rdquo
2017
bull Capital increase from company funds
Leifheit ndash 60 years of passion
for housework
Annex
28 March 2019 Investor and Analyst Meeting 50
1003
826
491
823
733
505 504
352
4763
303
Shareholder structure March 2018
Non free float shareholders1 232
Free float12 768
1 Definition of German stock exchange for indices
2 Including shareholdings of the Management Board
bull MKV Verwaltungs GmbH Gruumlnwald (GER)
1003
bull Joachim Loh Haiger (GER)
826
bull Leifheit AG Nassau (GER) treasury shares
491
bull Alantra EQMC Asset Management SGIIC
SA Madrid (ES) 823
bull DBAY Advisors Limited Douglas (IM)
733
bull MainFirst SICAV Senningerberg (LUX)
504
bull Teslin Capital Management BVGerlin NV
Maarsbergen (NL) 505
bull Blackmoor Ownership Holdings Master
Limited London (UK) 352
bull Share ownership under reporting threshold
4763
Significant free float and international
investors
Annex
28 March 2019 Investor and Analyst Meeting 51
Aktiengesellschaft
Postfach 11 65
D-56377 Nassau
28 March 2019 Investor and Analyst Meeting 42
Product and Brand Initiatives 2019
Expansion of Soehnle
Connect Scales range
Shape Sense Connect
Forecast Financial Year 2019
2019 Leifheit targets turnover growth
of 3 to 4
Financial Forecast
28 March 2019 Investor and Analyst Meeting
Slowdown in growth due to increasing global and economic tensions
Economic slowdown in the EU despite good domestic demand
Retail trade growth in Germany weak
European consumers propensity to consume worsens
Group Turnover growth of about 3 to 4
Household Turnover growth of about 2 to 3
Wellbeing Turnover growth of about 11 to 12
Private Label Turnover growth of about 3 to 4
EBIT of around euro 9 m to euro 10
Free cash flow of about euro 35 m to euro 45 m
Economic
environment
2019
Forecast Group
development
2019
44
Long-standing
track record
For 60 years one of
the leading suppliers
of household products
in Europe
Excellent
product quality
High-quality innovative
products for cleaning
laundry care kitchen
and wellbeing with high
utility and functional
design
Non-cyclical
business
Leifheit products
used every day
Strong brands
Leifheit and
Soehnle
High awareness and
consumer confidence
Innovation
capability
Demand-oriented
product innovation
through systematic
innovation and market
introduction processes
Changing market
Digitalization
e-commerce and
convenience create
attractive growth
opportunities
International
sales network
Promotes market
penetration and further
internationalization
Finance
structure
Efficient cost
structure and solid
financial position
Shareholder-
oriented
dividend policy
Distribution of approx
75 of max (free cash
flow net income)
targeted surplus cash
for shareholders
Strong long-term
share price
performance
Since 2008 +450
and thus above SDAX
(+240)
Investment Highlights
28 March 2019 Investor and Analyst Meeting 45
Annex
Financial calendar and contact
Dates 2019
28 March 2019
Annual Financial Reports 2018
Analystlsquos meeting FrankfurtMain Germany
14 May 2019
Quarterly statement Q1
29 May 2019
Annual General Meeting FrankfurtMain Germany
13 August 2019
Financial report for the period ending 30 June 2019
12 November 2019
Quarterly statement Q3
Contact
Petra Dombrowsky
Corporate Communications Investor Relations
Phone +49 2604 977-218
Email irleifheitcom
wwwleifheit-groupcom
28 March 2019 Investor and Analyst Meeting
Annex
47
1 Adjusted by foreign currency results
-1
2014 2015 2016 2017 2018
Group turnover euro m 2207 2318 2371 2368 2342
Profitability
Gross margin 477 467 475 464 436
Cash flow
from operating activities
euro m
245
208
218
72
102
Free cash flow euro m 184 141 143 15 37
EBIT
EBIT adjusted1
euro m
euro m
215
164
217
192
221
218
188
203
131
128
EBIT margin 98 93 93 80 56
EBT euro m 198 202 206 177 119
Net result for the period euro m 141 143 145 129 84
ROCE 203 181 163 127 85
Long-term financial overview
Annex
28 March 2019 Investor and Analyst Meeting 48
1 Scrip issue in June 2017 2013 ndash 2016 adjusted
2 Not including repurchased treasury shares
311214 311215 311216 311217 311218
Employees No 1068 1074 1093 1137 1134
Balance sheet total2 euro m 2233 2379 2394 2249 2218
Equity euro m 948 1067 1046 985 1018
Equity ratio 425 449 437 438 459
Liquidity euro m 628 682 695 572 509
2014 2015 2016 2017 2018
Per Share1
Net result for the period2 euro 149 151 153 135 088
Free cash flow euro 194 148 151 016 039
Dividend
Special dividend
euro
euro
090
--
100
038
105
040
105
--
105
--
Investments euro m 62 71 78 78 66
Depreciation euro m 63 58 62 64 69
Long-term financial overview
Annex
28 March 2019 Investor and Analyst Meeting 49
2010
bull Takeover of the remaining shares of HerbyF
2012
bull Termination of the license agreement with Dr Oetker Bakeware
1984
bull IPO of Leifheit AG
1970
bull Annual production of carpet sweepers reaches 2 m units Leifheit becomes European market leader
1959
bull Foundation
1988
bull License agreement for Dr Oetker Bakeware
bull Acquisition of Spirella and Kleine Wolke (bathroom furnishings and -accessories)
1972
bull Takeover of Leifheit by ITT (US)
2010
bull Sale of the business unit lsquobathroomrsquo including the brands Spirella Kleine Wolke and Meusch
1970 1980 1990 2000 1960
1998
bull Takeover of 346 of the shares of BirambeauF
1995
bull Start of the new production plant in BlatnaacuteCZ
2010
2008
bull Takeover of 60 of HerbyF
2001
bull Takeover of Soehnle Group
bull 2006
bull Takeover of the remaining shares of BirambeauF
2020 0
2015
bull Strategy ldquoLeifheit 2020rdquo
2017
bull Capital increase from company funds
Leifheit ndash 60 years of passion
for housework
Annex
28 March 2019 Investor and Analyst Meeting 50
1003
826
491
823
733
505 504
352
4763
303
Shareholder structure March 2018
Non free float shareholders1 232
Free float12 768
1 Definition of German stock exchange for indices
2 Including shareholdings of the Management Board
bull MKV Verwaltungs GmbH Gruumlnwald (GER)
1003
bull Joachim Loh Haiger (GER)
826
bull Leifheit AG Nassau (GER) treasury shares
491
bull Alantra EQMC Asset Management SGIIC
SA Madrid (ES) 823
bull DBAY Advisors Limited Douglas (IM)
733
bull MainFirst SICAV Senningerberg (LUX)
504
bull Teslin Capital Management BVGerlin NV
Maarsbergen (NL) 505
bull Blackmoor Ownership Holdings Master
Limited London (UK) 352
bull Share ownership under reporting threshold
4763
Significant free float and international
investors
Annex
28 March 2019 Investor and Analyst Meeting 51
Aktiengesellschaft
Postfach 11 65
D-56377 Nassau
Forecast Financial Year 2019
2019 Leifheit targets turnover growth
of 3 to 4
Financial Forecast
28 March 2019 Investor and Analyst Meeting
Slowdown in growth due to increasing global and economic tensions
Economic slowdown in the EU despite good domestic demand
Retail trade growth in Germany weak
European consumers propensity to consume worsens
Group Turnover growth of about 3 to 4
Household Turnover growth of about 2 to 3
Wellbeing Turnover growth of about 11 to 12
Private Label Turnover growth of about 3 to 4
EBIT of around euro 9 m to euro 10
Free cash flow of about euro 35 m to euro 45 m
Economic
environment
2019
Forecast Group
development
2019
44
Long-standing
track record
For 60 years one of
the leading suppliers
of household products
in Europe
Excellent
product quality
High-quality innovative
products for cleaning
laundry care kitchen
and wellbeing with high
utility and functional
design
Non-cyclical
business
Leifheit products
used every day
Strong brands
Leifheit and
Soehnle
High awareness and
consumer confidence
Innovation
capability
Demand-oriented
product innovation
through systematic
innovation and market
introduction processes
Changing market
Digitalization
e-commerce and
convenience create
attractive growth
opportunities
International
sales network
Promotes market
penetration and further
internationalization
Finance
structure
Efficient cost
structure and solid
financial position
Shareholder-
oriented
dividend policy
Distribution of approx
75 of max (free cash
flow net income)
targeted surplus cash
for shareholders
Strong long-term
share price
performance
Since 2008 +450
and thus above SDAX
(+240)
Investment Highlights
28 March 2019 Investor and Analyst Meeting 45
Annex
Financial calendar and contact
Dates 2019
28 March 2019
Annual Financial Reports 2018
Analystlsquos meeting FrankfurtMain Germany
14 May 2019
Quarterly statement Q1
29 May 2019
Annual General Meeting FrankfurtMain Germany
13 August 2019
Financial report for the period ending 30 June 2019
12 November 2019
Quarterly statement Q3
Contact
Petra Dombrowsky
Corporate Communications Investor Relations
Phone +49 2604 977-218
Email irleifheitcom
wwwleifheit-groupcom
28 March 2019 Investor and Analyst Meeting
Annex
47
1 Adjusted by foreign currency results
-1
2014 2015 2016 2017 2018
Group turnover euro m 2207 2318 2371 2368 2342
Profitability
Gross margin 477 467 475 464 436
Cash flow
from operating activities
euro m
245
208
218
72
102
Free cash flow euro m 184 141 143 15 37
EBIT
EBIT adjusted1
euro m
euro m
215
164
217
192
221
218
188
203
131
128
EBIT margin 98 93 93 80 56
EBT euro m 198 202 206 177 119
Net result for the period euro m 141 143 145 129 84
ROCE 203 181 163 127 85
Long-term financial overview
Annex
28 March 2019 Investor and Analyst Meeting 48
1 Scrip issue in June 2017 2013 ndash 2016 adjusted
2 Not including repurchased treasury shares
311214 311215 311216 311217 311218
Employees No 1068 1074 1093 1137 1134
Balance sheet total2 euro m 2233 2379 2394 2249 2218
Equity euro m 948 1067 1046 985 1018
Equity ratio 425 449 437 438 459
Liquidity euro m 628 682 695 572 509
2014 2015 2016 2017 2018
Per Share1
Net result for the period2 euro 149 151 153 135 088
Free cash flow euro 194 148 151 016 039
Dividend
Special dividend
euro
euro
090
--
100
038
105
040
105
--
105
--
Investments euro m 62 71 78 78 66
Depreciation euro m 63 58 62 64 69
Long-term financial overview
Annex
28 March 2019 Investor and Analyst Meeting 49
2010
bull Takeover of the remaining shares of HerbyF
2012
bull Termination of the license agreement with Dr Oetker Bakeware
1984
bull IPO of Leifheit AG
1970
bull Annual production of carpet sweepers reaches 2 m units Leifheit becomes European market leader
1959
bull Foundation
1988
bull License agreement for Dr Oetker Bakeware
bull Acquisition of Spirella and Kleine Wolke (bathroom furnishings and -accessories)
1972
bull Takeover of Leifheit by ITT (US)
2010
bull Sale of the business unit lsquobathroomrsquo including the brands Spirella Kleine Wolke and Meusch
1970 1980 1990 2000 1960
1998
bull Takeover of 346 of the shares of BirambeauF
1995
bull Start of the new production plant in BlatnaacuteCZ
2010
2008
bull Takeover of 60 of HerbyF
2001
bull Takeover of Soehnle Group
bull 2006
bull Takeover of the remaining shares of BirambeauF
2020 0
2015
bull Strategy ldquoLeifheit 2020rdquo
2017
bull Capital increase from company funds
Leifheit ndash 60 years of passion
for housework
Annex
28 March 2019 Investor and Analyst Meeting 50
1003
826
491
823
733
505 504
352
4763
303
Shareholder structure March 2018
Non free float shareholders1 232
Free float12 768
1 Definition of German stock exchange for indices
2 Including shareholdings of the Management Board
bull MKV Verwaltungs GmbH Gruumlnwald (GER)
1003
bull Joachim Loh Haiger (GER)
826
bull Leifheit AG Nassau (GER) treasury shares
491
bull Alantra EQMC Asset Management SGIIC
SA Madrid (ES) 823
bull DBAY Advisors Limited Douglas (IM)
733
bull MainFirst SICAV Senningerberg (LUX)
504
bull Teslin Capital Management BVGerlin NV
Maarsbergen (NL) 505
bull Blackmoor Ownership Holdings Master
Limited London (UK) 352
bull Share ownership under reporting threshold
4763
Significant free float and international
investors
Annex
28 March 2019 Investor and Analyst Meeting 51
Aktiengesellschaft
Postfach 11 65
D-56377 Nassau
2019 Leifheit targets turnover growth
of 3 to 4
Financial Forecast
28 March 2019 Investor and Analyst Meeting
Slowdown in growth due to increasing global and economic tensions
Economic slowdown in the EU despite good domestic demand
Retail trade growth in Germany weak
European consumers propensity to consume worsens
Group Turnover growth of about 3 to 4
Household Turnover growth of about 2 to 3
Wellbeing Turnover growth of about 11 to 12
Private Label Turnover growth of about 3 to 4
EBIT of around euro 9 m to euro 10
Free cash flow of about euro 35 m to euro 45 m
Economic
environment
2019
Forecast Group
development
2019
44
Long-standing
track record
For 60 years one of
the leading suppliers
of household products
in Europe
Excellent
product quality
High-quality innovative
products for cleaning
laundry care kitchen
and wellbeing with high
utility and functional
design
Non-cyclical
business
Leifheit products
used every day
Strong brands
Leifheit and
Soehnle
High awareness and
consumer confidence
Innovation
capability
Demand-oriented
product innovation
through systematic
innovation and market
introduction processes
Changing market
Digitalization
e-commerce and
convenience create
attractive growth
opportunities
International
sales network
Promotes market
penetration and further
internationalization
Finance
structure
Efficient cost
structure and solid
financial position
Shareholder-
oriented
dividend policy
Distribution of approx
75 of max (free cash
flow net income)
targeted surplus cash
for shareholders
Strong long-term
share price
performance
Since 2008 +450
and thus above SDAX
(+240)
Investment Highlights
28 March 2019 Investor and Analyst Meeting 45
Annex
Financial calendar and contact
Dates 2019
28 March 2019
Annual Financial Reports 2018
Analystlsquos meeting FrankfurtMain Germany
14 May 2019
Quarterly statement Q1
29 May 2019
Annual General Meeting FrankfurtMain Germany
13 August 2019
Financial report for the period ending 30 June 2019
12 November 2019
Quarterly statement Q3
Contact
Petra Dombrowsky
Corporate Communications Investor Relations
Phone +49 2604 977-218
Email irleifheitcom
wwwleifheit-groupcom
28 March 2019 Investor and Analyst Meeting
Annex
47
1 Adjusted by foreign currency results
-1
2014 2015 2016 2017 2018
Group turnover euro m 2207 2318 2371 2368 2342
Profitability
Gross margin 477 467 475 464 436
Cash flow
from operating activities
euro m
245
208
218
72
102
Free cash flow euro m 184 141 143 15 37
EBIT
EBIT adjusted1
euro m
euro m
215
164
217
192
221
218
188
203
131
128
EBIT margin 98 93 93 80 56
EBT euro m 198 202 206 177 119
Net result for the period euro m 141 143 145 129 84
ROCE 203 181 163 127 85
Long-term financial overview
Annex
28 March 2019 Investor and Analyst Meeting 48
1 Scrip issue in June 2017 2013 ndash 2016 adjusted
2 Not including repurchased treasury shares
311214 311215 311216 311217 311218
Employees No 1068 1074 1093 1137 1134
Balance sheet total2 euro m 2233 2379 2394 2249 2218
Equity euro m 948 1067 1046 985 1018
Equity ratio 425 449 437 438 459
Liquidity euro m 628 682 695 572 509
2014 2015 2016 2017 2018
Per Share1
Net result for the period2 euro 149 151 153 135 088
Free cash flow euro 194 148 151 016 039
Dividend
Special dividend
euro
euro
090
--
100
038
105
040
105
--
105
--
Investments euro m 62 71 78 78 66
Depreciation euro m 63 58 62 64 69
Long-term financial overview
Annex
28 March 2019 Investor and Analyst Meeting 49
2010
bull Takeover of the remaining shares of HerbyF
2012
bull Termination of the license agreement with Dr Oetker Bakeware
1984
bull IPO of Leifheit AG
1970
bull Annual production of carpet sweepers reaches 2 m units Leifheit becomes European market leader
1959
bull Foundation
1988
bull License agreement for Dr Oetker Bakeware
bull Acquisition of Spirella and Kleine Wolke (bathroom furnishings and -accessories)
1972
bull Takeover of Leifheit by ITT (US)
2010
bull Sale of the business unit lsquobathroomrsquo including the brands Spirella Kleine Wolke and Meusch
1970 1980 1990 2000 1960
1998
bull Takeover of 346 of the shares of BirambeauF
1995
bull Start of the new production plant in BlatnaacuteCZ
2010
2008
bull Takeover of 60 of HerbyF
2001
bull Takeover of Soehnle Group
bull 2006
bull Takeover of the remaining shares of BirambeauF
2020 0
2015
bull Strategy ldquoLeifheit 2020rdquo
2017
bull Capital increase from company funds
Leifheit ndash 60 years of passion
for housework
Annex
28 March 2019 Investor and Analyst Meeting 50
1003
826
491
823
733
505 504
352
4763
303
Shareholder structure March 2018
Non free float shareholders1 232
Free float12 768
1 Definition of German stock exchange for indices
2 Including shareholdings of the Management Board
bull MKV Verwaltungs GmbH Gruumlnwald (GER)
1003
bull Joachim Loh Haiger (GER)
826
bull Leifheit AG Nassau (GER) treasury shares
491
bull Alantra EQMC Asset Management SGIIC
SA Madrid (ES) 823
bull DBAY Advisors Limited Douglas (IM)
733
bull MainFirst SICAV Senningerberg (LUX)
504
bull Teslin Capital Management BVGerlin NV
Maarsbergen (NL) 505
bull Blackmoor Ownership Holdings Master
Limited London (UK) 352
bull Share ownership under reporting threshold
4763
Significant free float and international
investors
Annex
28 March 2019 Investor and Analyst Meeting 51
Aktiengesellschaft
Postfach 11 65
D-56377 Nassau
Long-standing
track record
For 60 years one of
the leading suppliers
of household products
in Europe
Excellent
product quality
High-quality innovative
products for cleaning
laundry care kitchen
and wellbeing with high
utility and functional
design
Non-cyclical
business
Leifheit products
used every day
Strong brands
Leifheit and
Soehnle
High awareness and
consumer confidence
Innovation
capability
Demand-oriented
product innovation
through systematic
innovation and market
introduction processes
Changing market
Digitalization
e-commerce and
convenience create
attractive growth
opportunities
International
sales network
Promotes market
penetration and further
internationalization
Finance
structure
Efficient cost
structure and solid
financial position
Shareholder-
oriented
dividend policy
Distribution of approx
75 of max (free cash
flow net income)
targeted surplus cash
for shareholders
Strong long-term
share price
performance
Since 2008 +450
and thus above SDAX
(+240)
Investment Highlights
28 March 2019 Investor and Analyst Meeting 45
Annex
Financial calendar and contact
Dates 2019
28 March 2019
Annual Financial Reports 2018
Analystlsquos meeting FrankfurtMain Germany
14 May 2019
Quarterly statement Q1
29 May 2019
Annual General Meeting FrankfurtMain Germany
13 August 2019
Financial report for the period ending 30 June 2019
12 November 2019
Quarterly statement Q3
Contact
Petra Dombrowsky
Corporate Communications Investor Relations
Phone +49 2604 977-218
Email irleifheitcom
wwwleifheit-groupcom
28 March 2019 Investor and Analyst Meeting
Annex
47
1 Adjusted by foreign currency results
-1
2014 2015 2016 2017 2018
Group turnover euro m 2207 2318 2371 2368 2342
Profitability
Gross margin 477 467 475 464 436
Cash flow
from operating activities
euro m
245
208
218
72
102
Free cash flow euro m 184 141 143 15 37
EBIT
EBIT adjusted1
euro m
euro m
215
164
217
192
221
218
188
203
131
128
EBIT margin 98 93 93 80 56
EBT euro m 198 202 206 177 119
Net result for the period euro m 141 143 145 129 84
ROCE 203 181 163 127 85
Long-term financial overview
Annex
28 March 2019 Investor and Analyst Meeting 48
1 Scrip issue in June 2017 2013 ndash 2016 adjusted
2 Not including repurchased treasury shares
311214 311215 311216 311217 311218
Employees No 1068 1074 1093 1137 1134
Balance sheet total2 euro m 2233 2379 2394 2249 2218
Equity euro m 948 1067 1046 985 1018
Equity ratio 425 449 437 438 459
Liquidity euro m 628 682 695 572 509
2014 2015 2016 2017 2018
Per Share1
Net result for the period2 euro 149 151 153 135 088
Free cash flow euro 194 148 151 016 039
Dividend
Special dividend
euro
euro
090
--
100
038
105
040
105
--
105
--
Investments euro m 62 71 78 78 66
Depreciation euro m 63 58 62 64 69
Long-term financial overview
Annex
28 March 2019 Investor and Analyst Meeting 49
2010
bull Takeover of the remaining shares of HerbyF
2012
bull Termination of the license agreement with Dr Oetker Bakeware
1984
bull IPO of Leifheit AG
1970
bull Annual production of carpet sweepers reaches 2 m units Leifheit becomes European market leader
1959
bull Foundation
1988
bull License agreement for Dr Oetker Bakeware
bull Acquisition of Spirella and Kleine Wolke (bathroom furnishings and -accessories)
1972
bull Takeover of Leifheit by ITT (US)
2010
bull Sale of the business unit lsquobathroomrsquo including the brands Spirella Kleine Wolke and Meusch
1970 1980 1990 2000 1960
1998
bull Takeover of 346 of the shares of BirambeauF
1995
bull Start of the new production plant in BlatnaacuteCZ
2010
2008
bull Takeover of 60 of HerbyF
2001
bull Takeover of Soehnle Group
bull 2006
bull Takeover of the remaining shares of BirambeauF
2020 0
2015
bull Strategy ldquoLeifheit 2020rdquo
2017
bull Capital increase from company funds
Leifheit ndash 60 years of passion
for housework
Annex
28 March 2019 Investor and Analyst Meeting 50
1003
826
491
823
733
505 504
352
4763
303
Shareholder structure March 2018
Non free float shareholders1 232
Free float12 768
1 Definition of German stock exchange for indices
2 Including shareholdings of the Management Board
bull MKV Verwaltungs GmbH Gruumlnwald (GER)
1003
bull Joachim Loh Haiger (GER)
826
bull Leifheit AG Nassau (GER) treasury shares
491
bull Alantra EQMC Asset Management SGIIC
SA Madrid (ES) 823
bull DBAY Advisors Limited Douglas (IM)
733
bull MainFirst SICAV Senningerberg (LUX)
504
bull Teslin Capital Management BVGerlin NV
Maarsbergen (NL) 505
bull Blackmoor Ownership Holdings Master
Limited London (UK) 352
bull Share ownership under reporting threshold
4763
Significant free float and international
investors
Annex
28 March 2019 Investor and Analyst Meeting 51
Aktiengesellschaft
Postfach 11 65
D-56377 Nassau
Annex
Financial calendar and contact
Dates 2019
28 March 2019
Annual Financial Reports 2018
Analystlsquos meeting FrankfurtMain Germany
14 May 2019
Quarterly statement Q1
29 May 2019
Annual General Meeting FrankfurtMain Germany
13 August 2019
Financial report for the period ending 30 June 2019
12 November 2019
Quarterly statement Q3
Contact
Petra Dombrowsky
Corporate Communications Investor Relations
Phone +49 2604 977-218
Email irleifheitcom
wwwleifheit-groupcom
28 March 2019 Investor and Analyst Meeting
Annex
47
1 Adjusted by foreign currency results
-1
2014 2015 2016 2017 2018
Group turnover euro m 2207 2318 2371 2368 2342
Profitability
Gross margin 477 467 475 464 436
Cash flow
from operating activities
euro m
245
208
218
72
102
Free cash flow euro m 184 141 143 15 37
EBIT
EBIT adjusted1
euro m
euro m
215
164
217
192
221
218
188
203
131
128
EBIT margin 98 93 93 80 56
EBT euro m 198 202 206 177 119
Net result for the period euro m 141 143 145 129 84
ROCE 203 181 163 127 85
Long-term financial overview
Annex
28 March 2019 Investor and Analyst Meeting 48
1 Scrip issue in June 2017 2013 ndash 2016 adjusted
2 Not including repurchased treasury shares
311214 311215 311216 311217 311218
Employees No 1068 1074 1093 1137 1134
Balance sheet total2 euro m 2233 2379 2394 2249 2218
Equity euro m 948 1067 1046 985 1018
Equity ratio 425 449 437 438 459
Liquidity euro m 628 682 695 572 509
2014 2015 2016 2017 2018
Per Share1
Net result for the period2 euro 149 151 153 135 088
Free cash flow euro 194 148 151 016 039
Dividend
Special dividend
euro
euro
090
--
100
038
105
040
105
--
105
--
Investments euro m 62 71 78 78 66
Depreciation euro m 63 58 62 64 69
Long-term financial overview
Annex
28 March 2019 Investor and Analyst Meeting 49
2010
bull Takeover of the remaining shares of HerbyF
2012
bull Termination of the license agreement with Dr Oetker Bakeware
1984
bull IPO of Leifheit AG
1970
bull Annual production of carpet sweepers reaches 2 m units Leifheit becomes European market leader
1959
bull Foundation
1988
bull License agreement for Dr Oetker Bakeware
bull Acquisition of Spirella and Kleine Wolke (bathroom furnishings and -accessories)
1972
bull Takeover of Leifheit by ITT (US)
2010
bull Sale of the business unit lsquobathroomrsquo including the brands Spirella Kleine Wolke and Meusch
1970 1980 1990 2000 1960
1998
bull Takeover of 346 of the shares of BirambeauF
1995
bull Start of the new production plant in BlatnaacuteCZ
2010
2008
bull Takeover of 60 of HerbyF
2001
bull Takeover of Soehnle Group
bull 2006
bull Takeover of the remaining shares of BirambeauF
2020 0
2015
bull Strategy ldquoLeifheit 2020rdquo
2017
bull Capital increase from company funds
Leifheit ndash 60 years of passion
for housework
Annex
28 March 2019 Investor and Analyst Meeting 50
1003
826
491
823
733
505 504
352
4763
303
Shareholder structure March 2018
Non free float shareholders1 232
Free float12 768
1 Definition of German stock exchange for indices
2 Including shareholdings of the Management Board
bull MKV Verwaltungs GmbH Gruumlnwald (GER)
1003
bull Joachim Loh Haiger (GER)
826
bull Leifheit AG Nassau (GER) treasury shares
491
bull Alantra EQMC Asset Management SGIIC
SA Madrid (ES) 823
bull DBAY Advisors Limited Douglas (IM)
733
bull MainFirst SICAV Senningerberg (LUX)
504
bull Teslin Capital Management BVGerlin NV
Maarsbergen (NL) 505
bull Blackmoor Ownership Holdings Master
Limited London (UK) 352
bull Share ownership under reporting threshold
4763
Significant free float and international
investors
Annex
28 March 2019 Investor and Analyst Meeting 51
Aktiengesellschaft
Postfach 11 65
D-56377 Nassau
Financial calendar and contact
Dates 2019
28 March 2019
Annual Financial Reports 2018
Analystlsquos meeting FrankfurtMain Germany
14 May 2019
Quarterly statement Q1
29 May 2019
Annual General Meeting FrankfurtMain Germany
13 August 2019
Financial report for the period ending 30 June 2019
12 November 2019
Quarterly statement Q3
Contact
Petra Dombrowsky
Corporate Communications Investor Relations
Phone +49 2604 977-218
Email irleifheitcom
wwwleifheit-groupcom
28 March 2019 Investor and Analyst Meeting
Annex
47
1 Adjusted by foreign currency results
-1
2014 2015 2016 2017 2018
Group turnover euro m 2207 2318 2371 2368 2342
Profitability
Gross margin 477 467 475 464 436
Cash flow
from operating activities
euro m
245
208
218
72
102
Free cash flow euro m 184 141 143 15 37
EBIT
EBIT adjusted1
euro m
euro m
215
164
217
192
221
218
188
203
131
128
EBIT margin 98 93 93 80 56
EBT euro m 198 202 206 177 119
Net result for the period euro m 141 143 145 129 84
ROCE 203 181 163 127 85
Long-term financial overview
Annex
28 March 2019 Investor and Analyst Meeting 48
1 Scrip issue in June 2017 2013 ndash 2016 adjusted
2 Not including repurchased treasury shares
311214 311215 311216 311217 311218
Employees No 1068 1074 1093 1137 1134
Balance sheet total2 euro m 2233 2379 2394 2249 2218
Equity euro m 948 1067 1046 985 1018
Equity ratio 425 449 437 438 459
Liquidity euro m 628 682 695 572 509
2014 2015 2016 2017 2018
Per Share1
Net result for the period2 euro 149 151 153 135 088
Free cash flow euro 194 148 151 016 039
Dividend
Special dividend
euro
euro
090
--
100
038
105
040
105
--
105
--
Investments euro m 62 71 78 78 66
Depreciation euro m 63 58 62 64 69
Long-term financial overview
Annex
28 March 2019 Investor and Analyst Meeting 49
2010
bull Takeover of the remaining shares of HerbyF
2012
bull Termination of the license agreement with Dr Oetker Bakeware
1984
bull IPO of Leifheit AG
1970
bull Annual production of carpet sweepers reaches 2 m units Leifheit becomes European market leader
1959
bull Foundation
1988
bull License agreement for Dr Oetker Bakeware
bull Acquisition of Spirella and Kleine Wolke (bathroom furnishings and -accessories)
1972
bull Takeover of Leifheit by ITT (US)
2010
bull Sale of the business unit lsquobathroomrsquo including the brands Spirella Kleine Wolke and Meusch
1970 1980 1990 2000 1960
1998
bull Takeover of 346 of the shares of BirambeauF
1995
bull Start of the new production plant in BlatnaacuteCZ
2010
2008
bull Takeover of 60 of HerbyF
2001
bull Takeover of Soehnle Group
bull 2006
bull Takeover of the remaining shares of BirambeauF
2020 0
2015
bull Strategy ldquoLeifheit 2020rdquo
2017
bull Capital increase from company funds
Leifheit ndash 60 years of passion
for housework
Annex
28 March 2019 Investor and Analyst Meeting 50
1003
826
491
823
733
505 504
352
4763
303
Shareholder structure March 2018
Non free float shareholders1 232
Free float12 768
1 Definition of German stock exchange for indices
2 Including shareholdings of the Management Board
bull MKV Verwaltungs GmbH Gruumlnwald (GER)
1003
bull Joachim Loh Haiger (GER)
826
bull Leifheit AG Nassau (GER) treasury shares
491
bull Alantra EQMC Asset Management SGIIC
SA Madrid (ES) 823
bull DBAY Advisors Limited Douglas (IM)
733
bull MainFirst SICAV Senningerberg (LUX)
504
bull Teslin Capital Management BVGerlin NV
Maarsbergen (NL) 505
bull Blackmoor Ownership Holdings Master
Limited London (UK) 352
bull Share ownership under reporting threshold
4763
Significant free float and international
investors
Annex
28 March 2019 Investor and Analyst Meeting 51
Aktiengesellschaft
Postfach 11 65
D-56377 Nassau
1 Adjusted by foreign currency results
-1
2014 2015 2016 2017 2018
Group turnover euro m 2207 2318 2371 2368 2342
Profitability
Gross margin 477 467 475 464 436
Cash flow
from operating activities
euro m
245
208
218
72
102
Free cash flow euro m 184 141 143 15 37
EBIT
EBIT adjusted1
euro m
euro m
215
164
217
192
221
218
188
203
131
128
EBIT margin 98 93 93 80 56
EBT euro m 198 202 206 177 119
Net result for the period euro m 141 143 145 129 84
ROCE 203 181 163 127 85
Long-term financial overview
Annex
28 March 2019 Investor and Analyst Meeting 48
1 Scrip issue in June 2017 2013 ndash 2016 adjusted
2 Not including repurchased treasury shares
311214 311215 311216 311217 311218
Employees No 1068 1074 1093 1137 1134
Balance sheet total2 euro m 2233 2379 2394 2249 2218
Equity euro m 948 1067 1046 985 1018
Equity ratio 425 449 437 438 459
Liquidity euro m 628 682 695 572 509
2014 2015 2016 2017 2018
Per Share1
Net result for the period2 euro 149 151 153 135 088
Free cash flow euro 194 148 151 016 039
Dividend
Special dividend
euro
euro
090
--
100
038
105
040
105
--
105
--
Investments euro m 62 71 78 78 66
Depreciation euro m 63 58 62 64 69
Long-term financial overview
Annex
28 March 2019 Investor and Analyst Meeting 49
2010
bull Takeover of the remaining shares of HerbyF
2012
bull Termination of the license agreement with Dr Oetker Bakeware
1984
bull IPO of Leifheit AG
1970
bull Annual production of carpet sweepers reaches 2 m units Leifheit becomes European market leader
1959
bull Foundation
1988
bull License agreement for Dr Oetker Bakeware
bull Acquisition of Spirella and Kleine Wolke (bathroom furnishings and -accessories)
1972
bull Takeover of Leifheit by ITT (US)
2010
bull Sale of the business unit lsquobathroomrsquo including the brands Spirella Kleine Wolke and Meusch
1970 1980 1990 2000 1960
1998
bull Takeover of 346 of the shares of BirambeauF
1995
bull Start of the new production plant in BlatnaacuteCZ
2010
2008
bull Takeover of 60 of HerbyF
2001
bull Takeover of Soehnle Group
bull 2006
bull Takeover of the remaining shares of BirambeauF
2020 0
2015
bull Strategy ldquoLeifheit 2020rdquo
2017
bull Capital increase from company funds
Leifheit ndash 60 years of passion
for housework
Annex
28 March 2019 Investor and Analyst Meeting 50
1003
826
491
823
733
505 504
352
4763
303
Shareholder structure March 2018
Non free float shareholders1 232
Free float12 768
1 Definition of German stock exchange for indices
2 Including shareholdings of the Management Board
bull MKV Verwaltungs GmbH Gruumlnwald (GER)
1003
bull Joachim Loh Haiger (GER)
826
bull Leifheit AG Nassau (GER) treasury shares
491
bull Alantra EQMC Asset Management SGIIC
SA Madrid (ES) 823
bull DBAY Advisors Limited Douglas (IM)
733
bull MainFirst SICAV Senningerberg (LUX)
504
bull Teslin Capital Management BVGerlin NV
Maarsbergen (NL) 505
bull Blackmoor Ownership Holdings Master
Limited London (UK) 352
bull Share ownership under reporting threshold
4763
Significant free float and international
investors
Annex
28 March 2019 Investor and Analyst Meeting 51
Aktiengesellschaft
Postfach 11 65
D-56377 Nassau
1 Scrip issue in June 2017 2013 ndash 2016 adjusted
2 Not including repurchased treasury shares
311214 311215 311216 311217 311218
Employees No 1068 1074 1093 1137 1134
Balance sheet total2 euro m 2233 2379 2394 2249 2218
Equity euro m 948 1067 1046 985 1018
Equity ratio 425 449 437 438 459
Liquidity euro m 628 682 695 572 509
2014 2015 2016 2017 2018
Per Share1
Net result for the period2 euro 149 151 153 135 088
Free cash flow euro 194 148 151 016 039
Dividend
Special dividend
euro
euro
090
--
100
038
105
040
105
--
105
--
Investments euro m 62 71 78 78 66
Depreciation euro m 63 58 62 64 69
Long-term financial overview
Annex
28 March 2019 Investor and Analyst Meeting 49
2010
bull Takeover of the remaining shares of HerbyF
2012
bull Termination of the license agreement with Dr Oetker Bakeware
1984
bull IPO of Leifheit AG
1970
bull Annual production of carpet sweepers reaches 2 m units Leifheit becomes European market leader
1959
bull Foundation
1988
bull License agreement for Dr Oetker Bakeware
bull Acquisition of Spirella and Kleine Wolke (bathroom furnishings and -accessories)
1972
bull Takeover of Leifheit by ITT (US)
2010
bull Sale of the business unit lsquobathroomrsquo including the brands Spirella Kleine Wolke and Meusch
1970 1980 1990 2000 1960
1998
bull Takeover of 346 of the shares of BirambeauF
1995
bull Start of the new production plant in BlatnaacuteCZ
2010
2008
bull Takeover of 60 of HerbyF
2001
bull Takeover of Soehnle Group
bull 2006
bull Takeover of the remaining shares of BirambeauF
2020 0
2015
bull Strategy ldquoLeifheit 2020rdquo
2017
bull Capital increase from company funds
Leifheit ndash 60 years of passion
for housework
Annex
28 March 2019 Investor and Analyst Meeting 50
1003
826
491
823
733
505 504
352
4763
303
Shareholder structure March 2018
Non free float shareholders1 232
Free float12 768
1 Definition of German stock exchange for indices
2 Including shareholdings of the Management Board
bull MKV Verwaltungs GmbH Gruumlnwald (GER)
1003
bull Joachim Loh Haiger (GER)
826
bull Leifheit AG Nassau (GER) treasury shares
491
bull Alantra EQMC Asset Management SGIIC
SA Madrid (ES) 823
bull DBAY Advisors Limited Douglas (IM)
733
bull MainFirst SICAV Senningerberg (LUX)
504
bull Teslin Capital Management BVGerlin NV
Maarsbergen (NL) 505
bull Blackmoor Ownership Holdings Master
Limited London (UK) 352
bull Share ownership under reporting threshold
4763
Significant free float and international
investors
Annex
28 March 2019 Investor and Analyst Meeting 51
Aktiengesellschaft
Postfach 11 65
D-56377 Nassau
2010
bull Takeover of the remaining shares of HerbyF
2012
bull Termination of the license agreement with Dr Oetker Bakeware
1984
bull IPO of Leifheit AG
1970
bull Annual production of carpet sweepers reaches 2 m units Leifheit becomes European market leader
1959
bull Foundation
1988
bull License agreement for Dr Oetker Bakeware
bull Acquisition of Spirella and Kleine Wolke (bathroom furnishings and -accessories)
1972
bull Takeover of Leifheit by ITT (US)
2010
bull Sale of the business unit lsquobathroomrsquo including the brands Spirella Kleine Wolke and Meusch
1970 1980 1990 2000 1960
1998
bull Takeover of 346 of the shares of BirambeauF
1995
bull Start of the new production plant in BlatnaacuteCZ
2010
2008
bull Takeover of 60 of HerbyF
2001
bull Takeover of Soehnle Group
bull 2006
bull Takeover of the remaining shares of BirambeauF
2020 0
2015
bull Strategy ldquoLeifheit 2020rdquo
2017
bull Capital increase from company funds
Leifheit ndash 60 years of passion
for housework
Annex
28 March 2019 Investor and Analyst Meeting 50
1003
826
491
823
733
505 504
352
4763
303
Shareholder structure March 2018
Non free float shareholders1 232
Free float12 768
1 Definition of German stock exchange for indices
2 Including shareholdings of the Management Board
bull MKV Verwaltungs GmbH Gruumlnwald (GER)
1003
bull Joachim Loh Haiger (GER)
826
bull Leifheit AG Nassau (GER) treasury shares
491
bull Alantra EQMC Asset Management SGIIC
SA Madrid (ES) 823
bull DBAY Advisors Limited Douglas (IM)
733
bull MainFirst SICAV Senningerberg (LUX)
504
bull Teslin Capital Management BVGerlin NV
Maarsbergen (NL) 505
bull Blackmoor Ownership Holdings Master
Limited London (UK) 352
bull Share ownership under reporting threshold
4763
Significant free float and international
investors
Annex
28 March 2019 Investor and Analyst Meeting 51
Aktiengesellschaft
Postfach 11 65
D-56377 Nassau
1003
826
491
823
733
505 504
352
4763
303
Shareholder structure March 2018
Non free float shareholders1 232
Free float12 768
1 Definition of German stock exchange for indices
2 Including shareholdings of the Management Board
bull MKV Verwaltungs GmbH Gruumlnwald (GER)
1003
bull Joachim Loh Haiger (GER)
826
bull Leifheit AG Nassau (GER) treasury shares
491
bull Alantra EQMC Asset Management SGIIC
SA Madrid (ES) 823
bull DBAY Advisors Limited Douglas (IM)
733
bull MainFirst SICAV Senningerberg (LUX)
504
bull Teslin Capital Management BVGerlin NV
Maarsbergen (NL) 505
bull Blackmoor Ownership Holdings Master
Limited London (UK) 352
bull Share ownership under reporting threshold
4763
Significant free float and international
investors
Annex
28 March 2019 Investor and Analyst Meeting 51
Aktiengesellschaft
Postfach 11 65
D-56377 Nassau
Aktiengesellschaft
Postfach 11 65
D-56377 Nassau