Cornbury Festival 2012

Customer Satisfaction Survey

Methodology• Email to Cornbury Festival Database

– Offer to win 10 Passes for 2013 for completing the on-line questionnaire

– 17500 recipients– 1065 responses

• Responses checked for cheats– ‘Speeders’, ‘flatliners’ & ‘Jokers’ removed– 1058 Valid responses– Prize recipient to be chosen– Details will be checked against ticket purchase

Sample

2%2%

5%

75%

15%1%

12-1718-2425-3435-5455-6465-7475+

Gender

43%

57%

FemaleMale

A B C1 C2 D E

36% 35%

13%6%

1%9%

Socioeconomic Group

<£10,000£10,001-20,000£20,001-40,000£40,001-60,000£60,001-80,000

£80,001-100,000£100,001-125,000

£125,001-£150,000£150,001+

Prefer not to say

2%5%

17%19%

14%10%

6%3%

4%18%

Household Income

Tickets & Travel

Friday

Saturday

Sunday

Campervan

Camping

Childrens tickets

Disabled/Assistant

Glamping

Steward/Worker

VIP

Weekend

9%

20%

12%

12%

51%

20%

1%

2%

2%

7%

60%

84%

12%1%1%1%

Car CampervanFestival Bus/Train Other pub transMotorbike WalkedTaxi Other

Media

Banbury Cake

Daily Telegraph

Guardian

Independent

Metro

Oxford Mail

Sun on Sunday

Sunday Mail

Sunday Star

Sunday Times

Mirror

Times

2%0%

10%3%

17%3%

10%16%

5%8%

5%6%

2%2%

9%2%

0%1%

23%3%3%

6%18%

2%

NewspapersClassic Rock

CosmopolitanCotswold Life

Country LifeGlamour

Good housekeepingHello!

John Lewis Postcode advertiser

MojoOxfordshire Life

QRadio Times

redSAGA

Sainsburys MagazineShortlist

Take a BreakThe Week

WomanOther

Dont read them

3%2%

4%4%

3%4%4%

6%4%

3%3%3%

5%5%

1%6%

1%2%

4%1%

24%51%

Magazines

Radio 1

Radio 2

6 Music:

Radio Oxford

Radio 4

Other BBC Local

Jack FM:

Heart FM

Absolute Radio

Mix 96

Planet Rock

Other

Don’t/ Rarely

25%

61%

12%

5%

31%

5%

10%

23%

14%

2%

6%

10%

6%

Radio

Awareness

Word of mouth

Newspaper/Magazine Advert

Poster/Banner

A band or Artists website

Newspaper/Magazine Article

efestivals com

Radio Advert

Radio Show Item

BBC

virtuafestivals com

ticketfectory com

TV Show Article

viagogo

seatwave

Other

50%

10%

8%

5%

4%

3%

2%

1%

1%

1%

1%

0%

0%

0%

12%

First awareCornbury /SA email

Word of mouthRepeat Visitor

OtherPaper/Mag Ad

Band/ Artists websitePoster/Banner

facebook/twitter/etcPaper/Mag Article

Radio Advertefestivals com

ticketfectory comRadio Show Item

BBCTV Show Article

virtuafestivals comviagogo

seatwave

30%20%20%

11%4%4%

3%3%

2%1%1%1%

0%0%0%0%0%0%

Most influence on decision

Importance – All respondents

Overall atmosphereLine-upToilets

Location/settingFood

Ticket PriceTravel/Traffic/Parking

RecommendationBars

Camping/van FacilitiesRange of StagesShopping/Stalls

Random EntertainmentComedy

MerchandiseDisabled Facilities

VIP Facilities

8.9

8.5

7.8

7.7

7.6

7.5

6.9

6.9

6.7

6.5

6.0

5.5

4.7

3.8

3.6

2.8

2.7

Importance

Importance by ticket type in V2 report

Main Reason – All respondents

Cornbury atmosphere

Overall Line-up

Friends were going

One specific artist/act

Close by

Childrens facilities/activities

Range of stages/music

Nice setting

Ticket Deals

The VIP facilities

Other

36%

25%

13%

8%

4%

3%

2%

1%

1%

0%

6%

Atmosphere more important than line up

Satisfaction: Site – All respondents

Ease of getting to entrance

Maps/signage

Ease: getting to arena from entrance

Ease of getting around the arena

Traffic Management

Parking facilities

Visibility/space viewing stages

Sound Quality/Volume

Range of stages

Range/acts:Main Stage

Range/ acts: 2nd Stage

Range/ act: 3rd Stage

Range of acts: comedy

Shopping/range of stalls

8.9

8.1

8.3

8.8

8.5

8.3

8.3

8.4

8.4

8.3

8.5

7.9

6.2

7.4

Ease: getting to arena from entrance

Satisfaction by ticket type in V2 report

Satisfaction: Services – All respondents

Availability/speed of queuing for toi-lets:

Cleanliness of Toilets:

Location of Toilets

Speed of service at Bar

Location of bars

Pricing of bars

Range of drinks available at Bar

Quality of food

Range of food outlet

7.3

7.1

7.3

8.0

8.1

6.4

6.8

8.4

8.5

Range of drinks could be improved

Preferred Drink – Men V Women

Real Ale

Lager

Cider

Coffee/Tea

Wine

Water

Other soft drink

Pimms

Other (please specify)

Champagne/Sparkling wine

Spirit+mixer

Energy drink

44%

15%

14%

9%

5%

4%

3%

2%

2%

1%

1%

0%

9%

9%

17%

14%

16%

5%

5%

14%

2%

3%

4%

0%

Wine, Pimms and Cider appeal to females

Data cut by low satisfaction with drink range in V2 report

Cornbury Likes - All respondentsMusic/bands/acts

AtmosphereFriendlyRelaxed

FunSafe

FoodFamily Friendly

LocationVariety

Scenic SettingEntertaining

ChilledFriends

Well OrganisedEnjoyable

PeopleEasy

CleanHappiness

Newton FaulknerSmalish Size

46%42%

23%16%

14%12%12%

8%8%

6%5%

4%4%

3%3%3%2%2%2%2%2%2%

Whilst Acts is the most mentioned single item, Atmosphere related items are mentioned more than x2 often

Cornbury Dislikes - All respondentsWeather

MudToilets

NothingShowers

Priceswet

Drink Rangecold

Expensive'Chairs

Ticket PriceQueues

No PimmsSound Quality

WindNoise

Charlotte ChurchFood

ComedyFun Fair

Hill (from the car park)

29%15%

12%9%

5%4%4%4%

3%3%

3%3%2%2%2%2%2%2%2%2%2%2%

Revisit/Recommend

1 - I would never rec-om-

mend it

2

3

4

5

6

7

8

9

10 - I'd definitely recom-mend it

0.0%

0.0%

0.0%

1.0%

1.0%

1.0%

5.0%

16.0%

23.0%

52.0%

1 - I would never rec-om-

mend it

2

3

4

5

6

7

8

9

10 - I'd definitely recom-mend it

0.0%

0.0%

0.0%

0.0%

1.0%

2.0%

5.0%

13.0%

16.0%

61.0%

Avg: 9.2Avg: 9.1

Revisit? Recommend

Brand Partners: Awareness Series1 8%

40%31%

21%

23%48%

21%8%

17%37%

29%16%

11%57%

23%9%

2%28%

35%35%

16%53%

22%9%

17%55%

23%5%

15%55%

22%7%

13%50%

26%11%

Alpro Soya

BYRON

Wychwood Brewery

Pizza Express

Caffe NERO

Joules Clothing

Hummingbird Bakery

ECOVER

Higgidy Pies

I didn't notice

I noticed but it didn't improve my enjoyment of the event

I noticed them and they contributed to the festival experience in some way

I loved the fact that they were there and it had a positive effect on the Festivaldidn’t Notice