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8/12/2019 Core Story PowerPoint - Teaser

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The Five Traps Most Homeownersand Aspiring Buyers Fall Into Today

Homeownership is not something to be taken lightly in todays housing market


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HomesPlus - 2014 2

Electrical system malfunctions andheating fires are the leading causes offire in both factory and site-built homes

The 2 nd leading cause of structural fires inboth home types is mechanical failures

Studies indicate that almost all fires arerelated to human carelessness

Source: Live Safely in your Manufactured Home. U.S. Fire Administration, March 2006. Are manufactured homes more vulnerable to fire?, Manufactured HousingInstitute 2011


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Source: 11 Reasons Why I Never Want To Own A House Again, Kelly Phillips, Forbes, www.forbes.com, 2013; Six Hidden Costs Homeowners Need To Be Aware Of, Business Insider, 2012

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Homeowners often fixate on twonumbers : the purchase price andthe selling price, but forget toaccount for all of the money spent

in between.

Property Taxes Insurance Repairs Maintenance


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True value and quality aremeasured in time

44% of luxury home consumers

agree that luxury is havingenough time to do whatever youwant and being able to afford it

Time affluent people are happierbecause they have more time toentertain friends and family intheir homes

Source: Time Element, Market Watch, July 24, 2007. Making the Most of the Money You Have, Yahoo! Finance, January 19, 2007

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Source: Cutting Costs with Modular Construction, NuWire Investor, September 5, 2007. Modular Homes Offer Alternative To Stick-Built Housing, Realty Times, December21, 2001

0

50

100

150

200

250

300

350

400

Factory Site

Min Time

Max Time

A factory built homecan be built in2-6 weeks

At the extreme end,site-built homesrange from 180 to

540 days

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Whats the cost? Over a 10-year period,

2 system failures a year willcost approximately $20,000 !

Are you prepared to pay for these

failures if your warranty doesntcover them?

Source: Average Annual Home Maintenance Cost, Home Maintenance, January 29, 2010


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Factory built homewarranties generallyexceed a site-builthome warranty withfewer complaints

Source: Manufactured Housing: A Misunderstood Real Estate Market, Journal of Business & Economics Research, May 2006

Factory built homes have a:

Standard 1-year warranty on basic plumbing, lightfixture, appliances and cosmetic defects

5-year warranty on internal and externalwalls, electrical systems, plumbing systems and

the chassis frame

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Home building contractors rankamong the top 6% for complaintsto the Better Business Bureau (BBB)

Source: Sorted by Industry US BBB 2009 Statistics Better Business Bureau, 3/5/10.

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HomesPlus - 2014 9

$- $50,000 $100,000 $150,000 $200,000 $250,000

WaterfrontGated

Public TransportWater close

Shopping 1 mileWalking trails

StandardRoads need repairHeavy street noise

LitterBuildings with bars

Abandoned

$231,000$188,000$187,600

$184,500$182,000$180,000

$176,400$173,000$172,000

$171,000$169,000

$159,600

Property Values

Source: How Features of a Home Impact Its Price, National Institute of Home Builders, November 30, 2004

Its all about locationlocationlocation


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What is essential toaccommodate your needs? Budget for house payment Number of bedrooms Number of bathrooms Size and layout of your kitchen Home work space Room to entertain

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What have you alwayswanted in your dream home? Corian countertops

Hardwood floors Plush carpet Tile Customized floor plan Front porch Custom kitchen


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Factory built homes provideluxury, quality, and are affordable

According to a study, 93% of factory built homeownersare satisfied with their choice

Only 70% of regular site homebuyers say they are satisfied withthe quality of their new home

Thats a 27% difference !

Source: Customer Satisfaction, Manufactured Housing Institute, 2011. Most new-build home buyers 'satisfied', SmartNewHomes.com, 24 April 2008

93%Satisfied

Factory built homeowners

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Myth buster #1

Factory built homes ARE energy efficient

In 1994 a new minimum energyconservation standard became effective,which resulted in lower monthly energy bills

Factory industry officials agree thisenhances the affordability of factory builthousing and, perhaps, improves mortgageunderwriting terms

Source: Energy Efficiency, www.homesplus1.com, 2010


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Factory built homes ARE just as safe assite-built homes

A national fire safety study showed thatsite-built homes are more than twice aslikely to experience a fire than a factorybuilt home

Source: Are manufactured homes more vulnerable to fire?, Manufactured Housing Institute, 2011.

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Factory built homes ARE safeduring severe weather.

Excellent quality, higher standardsand approved safety of materialshelp make todays factory builthomes match up with site builthomes.

Todays factory built homes are

engineered and built to withstandhigh winds to the same levels as asite built home.

Source: Not Your Grandfathers Trailer, Louisiana Manufactured Housing Association


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Qualities to look for in a homebuilder

Understands the value of time! Gives you customization options

Ensures quality checkpoints

such as home audit tests andinspections that cover morethan the basics


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Has longevity and years ofexperience within the industry

Provides turnkey solutions from A-Zin the home buying process

Maintains those turnkey solutions

Provides a home warranty andrecourse that you can understandand trust


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Please call

1-800-892-5978or visitwww.homesplus1.com

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